How to write a killer content easily?
Struggling to write a killer content? Now you don’t have to because we have brought to you a framework that you can simply implement in your content planning and see the numbers moving automatically. A strategically designed content is the key to successful conversion and engagement. There are certain tips and tricks that you can also implement in your content to increase your engagement. Content can have a deep effect on user engagement and conversions so it is necessary to plan your content wisely. Let’s see what makes content so catchy:
1. Write a killer headline
The headline of your blog can decide whether someone is going to read your content or not. It is the bait to drive in traffic. After reviewing around 150,000 articles, a common trend has been spotted in top-performing blogs. The headlines of these blogs have the below-mentioned characteristics which you can implement too. Let’s see how an ideal headline looks like:
- Headlines should never cross seven words.
- Number your headlines and sub-headlines on the entire page.
- Set an expectation in your headlines. It should trigger the emotion of a reader.
- Be specific and bold.
2. Generate curiosity with the intro
Just like the headline is bait, the intro part is the hook. Write an intriguing intro that can persuade readers to read further. Address it boldly and raise the expectations of the readers. They should find a reason to read your blog further. If you can apply it to your content then you can nail it easily. If you start your intro with the same old lines then forget people opening your blog. It should give them a spark and hope for a solution. You can show them a big picture with a wider perspective. Add eye-catching statistical data that can leave them bewildered. This is the true art of persuasion. Every successful content strategist knows and follows it religiously.
3. Make it interactive with pictures
It is seen that blogs that have visual elements drive double the number of traffic than a blog with visual elements. Remember, pictures can trigger emotion. They can connect readers totally and even helps in conversion. You can add the following in your articles:
- Charts and diagrams
- Screenshots
- Original graphics
- Videos
- Info-graphics.
4. Write in simple language
Understand the power of simplicity. You are here to make more and more people connect with your business. You can’t expect everyone to have a rich vocabulary and flawless grip on the language. What you can do is:
- Break big blocks of paragraphs into smaller chunks
- Use bullet points wherever possible
- Include sub-headings for easy reading
- Add pictures and other visual elements to break up text blocks.
5. Build persuasive CTA
Your call to action remark should convince people to subscribe, download or enter the funnel. It is the most important part of the content. Be polite and simple in your language. if you have addressed a problem, then say the shortcoming loud and clear. It builds trust in business. These are the points that should make up your CTA:
- Explain clearly what you want people to do, whether to subscribe, download or share.
- Write about what they can benefit from your CTA plan.
- Highlight benefits like ‘free’, ‘save’ or ‘exclusive’ etc.
- Create urgency n your tone by using words like “now,” “instant,” or “today.”
Good content is the key to traffic generation and conversion. If you can implement the above-mentioned points in your content then benefits are bound to come. Content marketing strategy can sometimes become challenging in this competitive market. But if you can stick to these points religiously then your business is bound to grow with leaps and bounds.
