2025Named among the top global personal branding expertsAmong the top personal branding expertsRead the feature 
Bhavik Sarkhedi, personal branding consultant. 3x entrepreneur, best-selling author, twelve years and 1,200+ clients.
I ask people to be visible in public. It seemed fair to do the uncomfortable version myself first.
Featured in
Solo Not Small · my course · 10 lessons
Research before a call, the proposal after it, the welcome mail, the LinkedIn post, the website copy. I teach every one of these in Solo Not Small, with the files I use myself, so you can run your business the same way.
CH 01 · Lesson 06 · Your own Google Knowledge Panel0:28
jobs I used to hire for, now handed to a system, with the thinking still mine. ₹2,999 founding price until 6 Nov 2026 · refund after lesson three if nothing changed
PEO, in plain words
SEO was built for websites. PEO is for the person behind them, and posting content is only one small part of it. Flip the panel to see the difference a client notices.
Start with the part you control most: audit your LinkedIn profile for free.
Check your own name in 60 secondsAn illustration of the difference, not a real search.
PEO in my own words, two short recordings
Named by Forbes among the top global personal branding experts, 2025.
The New York Times, twiceHuffPost contributor since 2016EntrepreneurForbes IndiaThe Times of IndiaInc42
More than twelve years of this, for more than 1,200 people. Founders, consultants, surgeons, academics, operators. People whose work is already good and whose name does not travel.
I have written 21 books, contributed to HuffPost since 2016, and been published twice in The New York Times. That matters here for one reason only: I am not selling you a service I have never had to perform on myself.
An agency sells you output, a number of posts a month. A consultant decides what you are known for, then makes the internet agree. Those are different jobs and only one of them survives you cancelling the retainer.
In practice that means one position you can defend, a LinkedIn presence that sounds like you rather than a template, search results you are not embarrassed by, and enough published proof that anyone checking you up finds an answer instead of a gap.
Recorded on camera, in my own words
You are about to trust someone with your name, so hear how I think first. Pick any line and the recording plays beside it, in the shape I filmed it.
Google should have one centre point where it can see all the information, and nothing other than a personal website can do this.
In my words, from the recordingEvery correction above is a piece of work I can do on your name.
Free, 60 seconds, no sign-up
Look yourself up the way a client would, tick what is true today, and see the first thing I would fix. It takes a minute and nothing is saved.
1 Type your name, then look yourself up the way a client would.
Each opens in a new tab with your name already typed in.
3 Your result
Tick the ones that are true. Be honest, nobody else sees this.
Start with your own website on your name. It is the one page you fully control and the one every other mention can point back to.
Opens your email with your score written in. Nothing is saved on this page.
The tape index · tapes 06 to 15
Every tape is one idea I use every week, and most run under a minute. The row tells you which lesson it comes from, so you know where the full system lives.
TAPE 06The course in two minutesSolo Not Small: the course introThe intro2:01▶I cannot teach you how to live, but I can hand you back the hours and the focus.
If you run a one-person business, you are the researcher, the salesperson, the one who drafts proposals, the onboarding desk and the account manager. I built a system for each, and this is the tour.
The intro
TAPE 07Built to Explore, the filmBuilt to Explore: what my time looks like nowThe film4:33▶Learn AI, but also live.
I built every system in my course so the business keeps running while I go out and live. This film is what that time looks like for me, from the hills to the sea.
The film
TAPE 08AI works on your draftMost people use AI backwards: write first, then let AI work on your draftLesson 020:58▶You decide the menu and let AI do the chopping.
Most people type one line into ChatGPT, spend an hour fixing what comes back, and it still does not sound like them. My thinking goes in first, as a voice note or a draft, and then AI works on top of it.
Lesson 02: Claude that already knows you
TAPE 09One Claude Project per jobOne Claude Project per kind of workLesson 020:27▶Stop introducing yourself to AI every morning.
If every AI chat starts from zero, half of it goes on explaining who you are. One Claude Project per kind of work, with your business file and your voice file inside, fixes that.
Lesson 02: Claude that already knows you
TAPE 10Likes don't pay rentLikes don't pay rent: how LinkedIn actually brings workLesson 040:39▶The story is mine. AI just edits it.
LinkedIn brings work when three things line up: you are known for one problem, your profile works like a landing page, and every post gives the right person a reason to reach you.
Lesson 04: LinkedIn that brings work
TAPE 11Not a strategyPosting every day on LinkedIn is not a strategyLesson 040:14▶Posting every day on LinkedIn is not a strategy. It's a treadmill.
Pick one thing you want to be known for and say it again from a new angle in every post. Ten posts about one thing beat a hundred posts about everything.
Lesson 04: LinkedIn that brings work
TAPE 12Ads can't fix a bad ReelAds can't fix a bad ReelLesson 080:40▶Make the song good, then buy the loudspeaker.
Ads make a message louder. Start with a Reel that teaches one useful idea, then put a small budget behind the ones already working and learn from the numbers before you spend more.
Lesson 08: Leads that come to you
TAPE 13The words are mineThe twin is AI, the words are mineLesson 020:28▶I'm not handing the thinking to a machine. I'm handing it the repetition.
This video was made by my AI twin from a script I wrote myself. You do the thinking and AI does the repeat work, and AI will not replace you as long as you decide what gets said.
Lesson 02: Claude that already knows you
TAPE 14The first draft stays humanShould you use AI to write? Keep the first draft humanFrom my channel2:59▶Editing should be kept with AI. Research should be kept with AI. But the first draft should be written by you.
My position on AI in writing: use it for research and editing, never for the first draft. After ten or twenty outputs the pattern starts showing, and a hundred people asking the same tool get the same fluff.
From my channel
TAPE 15More AI, more value in being humanWhy the rise of AI is making personal branding more valuableFrom my channel1:51▶If everyone is rich, then nobody is rich.
AI is inside every tool now, and that is exactly why a recognisable human becomes rare. When everyone writes with the same tool, the person people know by name stands apart.
From my channel
All ten lessons · ₹2,999 until 6 Nov 2026 · nine ebooks on day one
Nothing in the left frame was less capable. Same head, same work rate, most of the same opinions. What he did not have was a single reason for anyone to have heard of him.
That gap is not talent, and it does not close on its own. Somebody has to decide what you are known for, then put it in front of the people who decide things.
I did it for my own name first, before I charged anyone to do it for theirs.
Drag the line, or use the arrow keys
Named by Forbes among the top global personal branding experts, 2025. Published twice in The New York Times. HuffPost contributor since 2016.
Twenty one titles, twenty four editions
Become Someone From No One · 2025
Bhavik's superpower is his empathy, his communication skills, and his nurturing approach towards people he works with. Working with Bhavik was a delight and a practical lesson in Leadership. He truly built a sense of confidence in me, enabled me to trust his guidance, and truly brought out the best in me.
Dhara NayakMarketing Manager
As a talented writer and creative innovative marketer, your work has consistently impressed me and left a lasting impact on both readers and clients. Your ability to craft compelling stories and captivating marketing strategies sets you apart in the industry.
Chintan MehtaOperations Manager
Bhavik's superpower is his empathy, his communication skills, and his nurturing approach towards people he works with. Working with Bhavik was a delight and a practical lesson in Leadership. He truly built a sense of confidence in me, enabled me to trust his guidance, and truly brought out the best in me.
Dhara NayakMarketing Manager
As a talented writer and creative innovative marketer, your work has consistently impressed me and left a lasting impact on both readers and clients. Your ability to craft compelling stories and captivating marketing strategies sets you apart in the industry.
Chintan MehtaOperations Manager
Bhavik's superpower is his empathy, his communication skills, and his nurturing approach towards people he works with. Working with Bhavik was a delight and a practical lesson in Leadership. He truly built a sense of confidence in me, enabled me to trust his guidance, and truly brought out the best in me.
Dhara NayakMarketing Manager
As a talented writer and creative innovative marketer, your work has consistently impressed me and left a lasting impact on both readers and clients. Your ability to craft compelling stories and captivating marketing strategies sets you apart in the industry.
Chintan MehtaOperations Manager
Social media is where people meet you, but it is one room of the house, not the house. I pick one platform, usually LinkedIn for founders, and make it work properly, then make sure Google and AI tools tell the same story when someone checks your name after reading your post.
Yes, and usually before you notice it. Investors, hiring boards and clients look you up before they reply to you. When what they find is clear and consistent, the conversation starts warm, and when they find nothing, you start from zero every time.
Start with one clear line about what you do and for whom, and repeat it everywhere your name appears. Then this is how I grow your personal brand: one platform worked consistently, a personal website at the centre, press and podcasts where your buyers already read and listen, and your own words in every first draft. AI helps me with research and editing; the thinking stays yours.
The ones I see most are telling a different story on every platform, living on one platform and calling it a brand, and letting a tool write in your name. People spot the last one fastest, because a post that could have come from anyone does not make anyone remember you.
I work in three pillars: one social platform you actually show up on, search visibility on Google and in AI answers, and press that someone else wrote about you. Under all three sits a personal website, because it is the one page you control and every other source can point back to it.
Search your own name, then ask ChatGPT or Perplexity who the best people in your field are. If the right things show up in both, it is working. After that I look at what actually pays: messages from the right people, invitations you did not chase, and calls where the other person already knows your story.
Because people check you before they call you. By the time someone books time with you, they have seen your website, your LinkedIn and whatever Google shows them. Personal branding decides what they find, so the call confirms what the internet already told them instead of starting from nothing.
Check the work
Here is who I have built for, what they said, where the work was published and what it looks like on Google today. Every page is public and every claim links to its source.
Being good at your work is half the job.
Getting seen is the other half.
Contact me Or start with the books