The Huge Impact of Storytelling on Brands
The advent of the internet has brought in business opportunities that most of our fathers and forefathers did not even dream about. With the combined influence of Social media, a new way of marketing strategy has emerged – content marketing.
With a bare minimum of 27 million pieces of content published every single day, it has become a tough competition to present your content to the world of social media.
The shortening attention span among consumers has not made content marketing any easier – as businesses spend a ton of money, failing to get even a second of somebody’s attention.
This has resulted in very low or zero engagement among millions of perfectly written blogs and social media posts.
If content marketing was the “key to growth” in the millennial generation, why is it not effective anymore?
Content marketing is still the best way to improve your business, but the way you present your content is the missing link in engagement. Storytelling for Brand Marketing is the “devil you miss in the details” for an effective content strategy.
What is storytelling in Brand marketing?
“Content is king and it will always be so”, but valuable content is not enough in the competitive market. A brilliant content marketing strategy makes your unique content even better.
Storytelling is a famous marketing strategy that every business must inherit. It aims Providing Value through a story-based narrative.
Every successful brand has an existential purpose that serves as their secret recipe for success. This purpose serves as the reason behind all their business decisions. Their existential reason explains why they spend every single penny on a marketing strategy or product development.
Serial entrepreneur and content marketer, Gary Vaynerchuk always preaches the term
“ No matter what you do, your job is to tell your story”, which explains why he is so successful in his field of business.
Four reasons why storytelling is important in brand marketing
As we’ve emphasized the importance of storytelling, we think it is just fair to tell you why storytelling is important. Moreover, the best stories start with a why and the reasons are what makes them stand out.
Storytelling Makes your brand unforgettable:
The worldwide web has given the power for every single human to start their own business. Even a teenager can start his own business with a valid website and active social media channels.
By putting up a valid story emphasizing a purpose, a brand can bring out its humane aspects, garnering attention to itself.
Moreover, trust is hard to earn in this fickle world, but a brand with a well-put story enables a consumer to trust you and the facts of your content. With trust and validity, a consumer can have an unforgettable experience.
Storytelling builds you a following:
A powerful following is something that we all crave and appreciate in the modern world. We are social creatures and seek trust from social validation.
For example, when most of our friends, tell us about the great food at a restaurant for, we pretty much believe it. Even without experiencing the food for ourselves we would gladly recommend the restaurant to our friends and family. This is a result of social proof from the story our friends just told us.
When you have a valid story to tell, people are more interested and focused. This enables them to follow your content and listen to what you have to say. When your story does add any sort of value, they instantly convert into a follower.
It helps Forges a strong connection with your following
Humans are blessed with the ability to make well-informed decisions through proper analysis. The stages of civilization have amplified our ability to think and act accordingly.
Civilization has also amplified our emotional characteristics to make us emotional beings of nature. We love and feel fierce, then all the other living beings on earth.
By putting out your purpose and goals, through a well-developed story causes us to have an emotional connection towards a brand. Engaging with your audience helps them understand your brand and give them a feel-good experience.
When your story does add value to a potential customer, there is a high chance of them buying your product and services.
Builds brand awareness through purpose
The story you put out through your content shows your purpose. When the purpose is just to earn more money, people will eventually sense that and stop doing business with you.
Business is about making money, but this is secondary and something attainable in the long run. A brand must focus on providing impeccable value through its services. Once it starts caring about its customers, money just starts flowing through the door.
Major brands and visionaries always look for simpler ways to solve problems for their customers.
The e-commerce giant Amazon’s story is to help people buy their requirements easily through an online portal. The owner Jeff Bezos believed that customers can save time by shopping from their online portal.
Uber had the purpose of making the commute easier for everyday people. Their story is based on how they help people find transport from their present location. With this simple idea, they have helped millions of people save time and money.
To sum up storytelling focuses all your content on improving the lives of people by adding value.
“ Give, give, give without any expectations and when they find value in what you give, you will get a loyal and rewarding customer in return.
Hope this article emphasized why storytelling is important in content marketing.