Claude for business owners
Learn Claude for your business, one working system per lesson.
Solo Not Small teaches the Claude setups I run my own work on: Projects that already know your business, skills that keep your voice, and a system for each job you would otherwise hire for.
REC 01 · AI works on your draft0:58
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Prompting versus systems
Most people use Claude like a search box. Solo Not Small sets it up like staff.
A prompt helps once. A system keeps working every week. Here is the difference across the five things that decide whether AI saves you real time.
| The job | Prompting each time | A system built once |
|---|---|---|
| Context | You paste your background into every new chat | A Claude Project holds it, so every chat starts informed |
| Voice | Output sounds like everyone else using the same tool | A voice file trained on your writing checks every draft |
| Repeat work | You rewrite the same instruction each week | A skill stores the instruction once and runs it on request |
| Quality | You catch mistakes only if you happen to reread | A checklist inside the Project reviews the draft first |
| Time | Saves minutes on a good day | Removes a whole job from your week |
From my channel · 1:51
If everyone is rich, then nobody is rich.
Try it
Which Claude system should you build first?
Tick what is true about your business today. The panel tells you where to start and reorders the ten lessons around what you need most. Nothing is saved or sent.
Inside a Claude Project
One Project per job, each one already briefed.
Lesson 02 is where Claude stops being a stranger. You give each job its own Project with your files, your rules and your past work, so every new chat starts from what you already know.
An example: what one Project can hold
- Project: LinkedIn posts
- about-me.md who I am, who I serve
- voice-dna.md how I write, words I avoid
- best-posts/ ten posts that worked
- rules.md the checks every draft must pass
- skill: draft-from-notes
The same pattern repeats for research, proposals, website copy and follow-ups. You build it once and use it every week.
Being found
Systems that put your name where clients look.
Half the lessons are about being found: on LinkedIn, on Google and in AI answers. These three short videos show the thinking behind lessons 04 and 06.
The fix is almost never more posting.
The story is mine. AI just edits it.
Posting every day on LinkedIn is not a strategy. It's a treadmill.
Syllabus, as a spec sheet
Ten lessons. What each one builds in Claude.
Who built these systems
I use every system in Solo Not Small on my own business first.
I'm Bhavik Sarkhedi, a serial entrepreneur and personal branding consultant based in Ahmedabad, India, with three bootstrapped exits. I've written 21+ books and been featured in The New York Times, Forbes, Fast Company, HuffPost and Entrepreneur. I run thirteen jobs alone today, each on a system I built in Claude. The lessons show those setups as they are, with my files on screen.
- Named by Forbes among the top global personal branding experts, 2025.
- Published twice in The New York Times.
- Verified Google Knowledge Panel for my own name.
- 12+ years in content, SEO and branding, 1,200+ clients, 21 books.
What you get, what you need
Everything, in one place.
Solo Not Small
10
Lessons, each with a system you keep, plus three bonus lessons.
See Solo Not Small →- Lessons
- Ten, each with a system you keep, plus three bonus lessons.
- Day one
- Nine ebooks and the starter kit with the Brand Voice DNA file.
- Support
- A WhatsApp group and a weekly Q&A for thirty days.
- You need
- A laptop and a paid Claude plan.
Questions
Learning Claude for business, answered.
Do I need a paid Claude plan for Solo Not Small?
Yes. The systems use Claude Projects and skills, which need a paid plan. You also need a laptop; a phone is not enough to set them up.
Is Solo Not Small for developers?
No. It is for people who run a business. There is no code. You build every system by writing instructions in plain English, and each lesson shows the setup on screen.
How is learning Claude here different from free tutorials?
Free tutorials teach prompts. Solo Not Small teaches systems tied to real business jobs, built in the order I use them, and you keep each system after the lesson.
Can I use ChatGPT or Gemini instead?
The lessons are recorded in Claude and use its Projects and skills. Some ideas carry over to other tools, but the setups are shown for Claude only.
Where do I see every lesson?
On solonotsmall.com. Each lesson is listed with the system it sets up, plus the nine ebooks and the starter kit.
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