Guides
Where this is all going
Twenty-five long guides for people who do the work. Platform mechanics from primary sources, the widely-quoted numbers that turn out to be wrong, and what I would actually do.
LinkedIn stopped reading your post and started reading you
LinkedIn's March 2026 rebuild moved the unit of analysis from the post to the person. What that actually means for founders.
X
I read X's actual source code, and the engagement formula everyone quotes has been wrong since 2023
X's published ranking weights say a copy-link share is worth forty likes and a profile click is worth exactly zero.
Somewhere over Australia
If you want the systems, not just the argument
The store has the working versions of the methods I use in these guides.
See the store