Before you pay anyone to rewrite your LinkedIn, find out what is actually wrong with it.
Run the free LinkedIn profile audit on this page. Paste your headline and About, tick what is true, and you get a score out of 100 with the three fixes I would make first. If you want the rewrite after that, it comes from one conversation with you, in your own words.
I'm Bhavik Sarkhedi, a serial entrepreneur and personal branding consultant based in Ahmedabad, India, with three bootstrapped exits. I've written 21+ books and been featured in The New York Times, Forbes, Fast Company, HuffPost and Entrepreneur.
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What this audit is part of
SEO gets a website found. Person Engine Optimization, or PEO, gets a person found. Before anyone hires you, they look you up in three places, and all three should tell the same story about you.
LinkedIn now ranks your profile against others in your field when a client searches. That is what the audit below checks.
Your LinkedIn profile is often one of the first results for your name, and your headline often ends up in the line Google shows.
AI tools read public profiles and posts when they describe you. A vague profile gives them nothing worth repeating.
The audit fixes the LinkedIn third. The other two are your website and your mentions, which is the rest of the work I do. What Person Engine Optimization is · How I explain it on my homepage
The free LinkedIn profile audit
This is the list I work through when a client asks me to audit their LinkedIn profile: 19 checks, from your headline to your recommendations. Everything runs on this page. Nothing you paste is sent anywhere unless you choose to email me your score.
Add your phrase to count it.
Paste your headline and About to start.
Fix these first
Opens your own email with your score and the gaps written in. Your headline and About are never sent or saved.
Why the audit reads your words
LinkedIn now behaves like a search engine, and your profile is the page it ranks.
When a client searches LinkedIn for someone like you, it compares your headline, About and experience with everyone else in your field. That is why the audit counts your phrase. Use it creatively, five or six times in About, never stuffed, and LinkedIn has something to match.
LinkedIn is a search engine now · 2:40
Section by section
Most people fill in two sections, the headline and the About, and leave the rest on default. LinkedIn gives you nine places to make your case. Here is the room each one gives you, what I look for, and what I usually find instead.
| Section | The room LinkedIn gives you | What I look for | The usual miss |
|---|---|---|---|
| Headline | 220 characters | Your phrase in the first seven words, who you help, one proof point | A job title and a company name |
| About | 2,600 characters | First person, your phrase five or six times, a number, how to reach you | A third-person bio, or nothing |
| Banner | 1584 x 396 pixels, the left third sits behind your photo | One line on what you do, on the right two-thirds | The default blue, or a city skyline |
| Featured | As many items as you pin, the first few show | Your website, a press piece or case study, a testimonial | Empty, or one old post |
| Services | 10 skill tags, 500 characters, media, reviews by invitation | Switched on, tags matching your top skills, client reviews | Switched off |
| Top skills | 5 skills | The same phrase your headline and About use | Fifty skills nobody chose on purpose |
| Experience | A description under every role | What changed because you were there, in a line or two | Titles and dates only |
| Recommendations | Written by other people | Recent ones that name a specific result | None, or three from years ago |
| Public link | linkedin.com/in/ plus a name you choose | Your name | A string of numbers |
9:16 · 1:26
Fill out every section: experience, skills, recommendations. Keep it up to date.
An incomplete profile, spammy connection requests, a generic headline, posts that belong on Instagram, ignored endorsements and recommendations, and going quiet after the setup. What to do instead of each.
9:16 · 0:50
This is the real undeniable proof of your work.
Recommendations are proof a client can check: real people, real profiles, their own words. Ask the clients you have worked with, and let that section do the talking.
Who reads your profile
Hiring managers, investors and clients look you up before they answer you. In ten years the share of employers who check candidates on social media went from about one in nine to seven in ten.
That is hiring managers alone. Investors and clients do the same thing before a first meeting, and LinkedIn is where a professional gets looked up.
Source: CareerBuilder, survey run by The Harris Poll, 2,380 hiring and HR managers, published June 2017. The most recent primary figure I could verify.
When people take a discovery call with you, they know all about you before they even get into it.
The section most people never switch on
Services works like a small marketplace page inside LinkedIn. People ask LinkedIn for help, and LinkedIn passes their request to profiles that match. Mine sends me requests every week, and it only works because the section is switched on and filled in properly.
These come from people who asked LinkedIn for help, not from me chasing anyone. They only arrive because the Services section is switched on and filled in.
Source: my own Services inbox, as I walk through it on camera in April 2025. My numbers, not a study.
This turns your profile into a one-stop shop for potential clients.
When I audit it for you
| Part | What you get |
|---|---|
| The score | Every check on this page, run by me on your real profile, scored out of 100. |
| The three fixes | The changes that move the most, in the order I would make them, with the reason for each. |
| The search check | What Google and ChatGPT show when someone looks up your name, because your profile is one result among several. |
| The rewrite, if you want it | Headline, About, Featured, Services and your banner line, in your words, from one conversation with you. |
| What comes after | If the profile is the only gap, we stop there. If your name needs more, that is Person Engine Optimization, and I will tell you so. |
An audit that ends in "post more" is not an audit. Mine ends in the three lines you change first.
I use AI to check spelling, length and keyword counts. The sentences come from you, out of one conversation, because the reader can tell when a machine wrote the first draft.
The person behind the audit
I'm Bhavik Sarkhedi, a serial entrepreneur and personal branding consultant based in Ahmedabad, India, with three bootstrapped exits. I've written 21+ books and been featured in The New York Times, Forbes, Fast Company, HuffPost and Entrepreneur.
My first paid job, in 2014, was writing copy that had to rank. Companies, exits and books followed, and personal branding grew out of all three. So when I audit a profile I read it twice: once as the search engine that ranks it, and once as the buyer deciding whether to reply. More than 1,200 clients have had both readings.
Off camera
Between calls, between meetings, and the conversations that run past midnight. No studio, no stock photos.
Check me before you send your profile
If you are going to let someone audit your LinkedIn, read who they have worked with first. Everything below is open.
Questions
I read every section the way a client, an investor or a recruiter would: the headline, the About section, the banner, Featured, Services, experience, top skills, recommendations, your public link and your recent activity. Then I check what Google and ChatGPT show for your name, because your profile is one result among several. You get a score, the three fixes that matter most, and the reason behind each.
The audit on this page is free, and you can run it right now. If you want me to read your profile myself and rewrite it, I quote after I have seen it, because a profile with ten empty sections is a different job from one that only needs a sharper headline.
Yes. The tool on this page is built for exactly that: paste your headline and About, tick what is true, and fix the items in the order it gives you. The hard part is being honest about your own profile, which is where a second reader helps.
A headline that is only a job title, an About section written in the third person, nothing pinned in Featured, and the Services section switched off. Four empty spaces near the top of the profile, and every one of them is free to fix.
My own rule is five or six times, inside full sentences, never stuffed. LinkedIn gives you 2,600 characters there and I use almost all of mine. Your five top skills should point at the same phrase, so the whole profile agrees on what you do.
It fixes one part of it. LinkedIn profiles often come up when someone searches a person's name, and AI tools read public profiles and posts when they describe someone. That is why I treat the audit as one piece of Person Engine Optimization: your profile, your website and your mentions should all say the same thing about you.
A profile expert fixes the profile itself, once, so it holds up when someone checks you. A personal branding expert makes LinkedIn one part of a name people know, with posts, a newsletter and mentions elsewhere. I do both, and the audit tells us which one you need.
Keep reading
Run the audit. Then send me the score.
I will tell you honestly whether you need a rewrite or just three better lines.
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