Personal branding, built step by step
13 long-form guides, each built around a video from the channel. Guides on the mechanics, the platform behaviour and the thing you sit down and do on Monday.
How to build a personal brand, in the order it actually works
Twelve steps, arranged so that each one makes the next one possible. Most personal branding advice gives you the same twelve things in a random...
5 key points · 5 questions · video02 · The entity homeYour personal branding website: what has to be on it, and why
Not a design brief. A specification. These are the elements that determine whether a machine can understand who you are, plus the things people put...
5 key points · 5 questions · video03 · Platform mechanicsPersonal branding on LinkedIn, based on how the feed actually behaves
Your profile is a search result, not a CV. Your posts are a distribution problem, not a writing problem. Once you separate those two jobs, most...
5 key points · 5 questions · video04 · DiagnosisHow to run a personal brand audit on yourself
A repeatable ninety-minute diagnostic. Nine checks, each producing a score you can compare next quarter. Do it signed out, write everything down, and...
5 key points · 5 questions · video05 · What to publishA personal branding content strategy you can actually keep
Most content strategies fail at the input step, not the output step. This one is built backwards from how much you will realistically produce in a...
5 key points · 5 questions · video06 · AI visibilityHow to get your name into ChatGPT, Claude and Perplexity answers
Being named by an assistant is a different outcome from ranking on Google, and it is won differently. Here is what these systems actually draw on,...
5 key points · 5 questions · video07 · EvidenceProof: the layer most personal brands skip
Everybody claims expertise. Almost nobody builds the layer that lets a stranger verify it without asking. That gap is where most personal branding...
5 key points · 5 questions · video08 · ExecutionThe personal branding checklist: 54 things to actually do
Grouped into six phases, in dependency order. Work top to bottom. If you cannot tick an item in a phase, do not move to the next one, because the...
5 key points · 5 questions · video09 · The markupPerson schema: the exact markup for a personal brand
The block of code that tells search engines your eight scattered profiles are one human being. What every field does, which ones carry weight, the...
5 key points · 5 questions · video10 · The paragraphHow to write a bio that actually gets used
Three lengths, third person, factual spine, no adjectives. This is the most reused paragraph you will ever write, it ends up in places you never see,...
5 key points · 5 questions · video11 · The panelWhere a knowledge panel fits into a personal brand
The box on the right of Google's results is an output, not a purchase. Here is what actually produces one, the honest timeline, and why chasing the...
5 key points · 5 questions · video12 · The stackThe personal branding tools worth paying for
Most of this work needs no software. A handful of things are genuinely worth money, several popular categories are a waste, and one free tool matters...
5 key points · 5 questions · video13 · ToolkitThe DIY Knowledge Panel toolkit: files, fields and text to copy
Not another explanation of what a Knowledge Panel is. This is the parts bin: the schema block, the bio fields, the sameAs rules, the profile...
5 key points · 5 questions · videoThe companion library on bhaviks.com
The decision briefs, covering the same subject from the other side.
