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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

Key factors for Indian startups to survive in Indian market [Optimized]

Posted on by Bhavik Sarkhedi

India has the third largest startup ecosystem in the world, with an annual growth rate of about 15-16% [1]. In the last decade, India grew in number of startups from 7000 to 50000 from 2008 to 2018 which intimates that 3-4 startups come up each day [2].

According to Grant Thorton (2016) startups are an organisation which is an entrepreneurial venture partnership or a temporary business organisation engaging in development, protection or distribution of new product services or processes [3]. 

With flexing laws in favour of FDI(Foreign Direct Investment limit) and IPR(Intellectual Property Rights), India is to witness an increasing cult of entrepreneurs in the upcoming years. Foreign companies are gung ho in investing in a country that has about 34% of its population under 24 years, the largest in the world. 

But why startup? We know startups produce unicorns and entrepreneurs are helping our economy to grow and not to mention the immense number of jobs that it produces (40000 every year). India has not yet seen proper exploitation of its human and material resources. The intellectual acumen found in India are either ignorant of the possibilities of providing value through a brand or they are intimidated by its societal nature. This is why the government is trying to build a startup friendly ecosystem that counts among top three startup friendly countries.

There are certain challenges posed by Indian market that result in the failure rates to soar as high as 90% such as inadequate financial resources, lagging infrastructure, varied demographic and culture, lack of awareness, govt regulations, low internet penetration and the list goes on.

And even more are the opportunities that India as an entrepreneurship stage possesses and to survive here, these key factors need to be considered. 

1) Idea reception. Before jumping into the market with an awesome idea, it is imperative to check its reception in the market. This can be by connecting to the targeted audience through social media and building a rapport with them. It can be the source of many of the first customers and can be used to propagate the idea as well. 

2) Branding and Positioning. These might be the most important factors that build a brand out of a startup. Positioning is using the customer’s experience of the world to communicate with them and using the elements of customers’ mind to stand themselves out. A brand should present itself on the basis of a speciality that would make them a go to brand in some specific category. Branding is the perception of the brand in people’s mind. For startups to sustain, it is imperative for it to have well planned branding and positioning. 

3) Proper cash management- Cash is what that runs a startup. It needs to be tracked and forecasted. There are many unprecedented obstacles that arise in operating a business like hiring rates, hike in taxes, infrastructure cost etc. Having an animated running cash from customers to company keeps it out from depending on investors and funding agencies. Negative cash flow has caused the demise of many Indian startups.

4) Growth v Sustainability. For a startup, sustainability comes before scaling. Many times startups have to downsize due to lack of funds to run bigger markets. When a company starts to sustain on its own and has a steady inflow of profit, scaling is expedient.

5) The team. In growing economies like India, it is a challenge faced by many emerging startups. A highly skilled and hardworking workforce can create all the difference in the thriving of a business.

6) Exceed customer expectations- In many cases startups in India are found to lack in providing real value to their clients. Fine tuning the products or services with the market demand is important along with a recurring revenue model. Finding new customers is important, but retaining customers is what will bolster the brands market position. 

7) Mentorship- It is found that startups grow 3.5x faster and raise 7x more money when mentored. Effective and pragmatic decision making is important for each business and having a helping hand can help sustainability and growth.

8) Marketing- Every business needs marketing. How can a brand sell a product when no one knows about it? A product or service that is more appealing and exhibits clear objectives is more likely to sell than its counterparts and for that to happen, proper marketing is necessary. 

Seth Goden- ‘People do not buy goods and services. They buy relations, stories and magic.’

Reference-

[1] www.startupindia.gov.in

[2]www.startupindia.gov.in

[3]Startups an overview Grant Thorton India (2016)

How to create Google Knowledge Panel in no time in 2025 [Verified]

Posted on by Bhavik Sarkhedi

Last updated: April 22, 2025

With generation, people change their traits of transmuting energy, and with that also evolves their search habit. 8 years ago any google search you made would have reflected back results that simply matched the keywords you used. It was like looking up for something in a library catalogue, you needed to optimize your search keywords to get results that you are looking for.

In 2012 google got a bit smarter, as it does with each of its search algorithm updates and introduced knowledge graphs. What a knowledge panel or knowledge graph does is put the concept of open data over the web to provide rich, informative and relevant search result pages. It is focused on answering all questions that follow up after a search on a pretext has been made in a SERP(Search Engine Result Page) making google search receptive and friendly for users. 

They devised an infobox that we see on the top right corner each time we search something on google about businesses, websites, personas and even meerkats .

Google uses LSI(Latent Semantic Indexing) to understand the searcher’s intent and figures out the relation between terms and their implications to present the most relevant answer to it. It does this by citing information from multiple authoritative existing databases such as wikipedia, freebase and cia world factbook. 

Having a hoarding that shows you brand information is cool but they are as much propitious too. Having a knowledge panel for your business or website can do miracles in driving traffic. Suppose you have a garage shop where you repair, modify and customize vehicles. Google can put up your knowledge graph on any search made relating to customized build garages around you. This can boost your customer turn up or swerve traffic to your site and social media accounts just through a click from the SERP, chiefly boosting your business. 

Google likes few things on the basis of which it leverages your business. The primary concern for Google is to quench the searcher’s curiosity on a subject. The better your site is at solving their problems, the more it is appreciated by google.

So it is important to make a site that people would like and feel useful. It is also important to have a fast, responsive and attractive site that basically is more SEO friendly for the keywords you want your brand to appear on the knowledge panel. Remember for each search, google adds data to its database. And for each problem shared by the user, there has to be someone promoted on the knowledge panel, so if your business solves that, why not be there.

Google is ambivalent as to the criteria for businesses to appear in the knowledge panel. But these are assertive steps that expedites the process. 

Wikipedia

Wikipedia is inarguably one of the biggest databases that is present at the time and Google seems to depend a lot on it for building up its knowledge graph. Having a wikipedia page itself means your site or business is notable(much on it later) and is likely to have a knowledge panel as well. But in case you don’t have a wiki page on your site, you can log in to wikipedia and make a profile on your company.

To do this, a)click edit on any accessible page b)surround the page title you want to create in double brackets. E.g. [[proposed title]] c)click on the show preview button d)click on the red link, or use any of the other methods suggested in this wiki page.

Wikidata and freebase

Wikidata and freebase are another knowledge base that act as data patrons for google. Wikidata is a subsidiary of Wikimedia(just like wikipedia) and functions just as wikipedia does. Create a brand profile in wikidata and add a reference to your freebase profile using freebase identifier. Having a profile of your company on wikidata and freebase can help google find more reliable places to derive references from.

Schema markup

Once you have made your site loved by humans, you need it to be loved by search engines too. Schema.org lets you add a template of codes to your website that can make certain data of your site structured. As a result, it is easier for search engines to retrieve useful information from your site to be listed in knowledge graphs. 

Social media pages

Google claims to dig deeper in search of your presence on the web. In the recent updates data acquired through social media sites is more emphasized. Sites like linkedin, bloomberg, crunchbase are the new favourites of google.

Having an active account in social media sites not just helps your company knowledge panel provide people easy access to potential customers, they also help improve your sites credibility and recognizability. There should be active engaging accounts on sites such as Twitter, Instagram, Facebook, Pinterest and preferably more. This is what Amit Singhal said on May 16, 2012 in this article.

Depth and breadth

While all these influence your company’s knowledge panel, your businesses notability is the most important factor. The wiki’s criteria for notability is significant coverage in multiple independent reliable secondary sources. Google News also plays a role in your credibility as a notable business for google. Creating backlinks is an effective way of not just improving your site’s rank in the SERP, but also to make its presence wider over the web. It is a feature that is important for your site to perform well in SEO too.

 The more you are notable on the web, the better chances you have of appearing at the knowledge panel. 

Here is wiki’s notability criteria.

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3 Top-Notch Blog Writing Services in India [Right Now]

Posted on by Bhavik Sarkhedi

Below is the list

There is a surfeit of blog writing services in India, however, the quality of the blogs and content created by each Content Writing Agency, depends on the vast writing skills of each Content Writer. There are certain skills that Content Writers must have, for their content to be of exceptional quality. To name a few would be perspective, a descriptive finesse, impeccable grasp over grammar, observational elements and relatable narrative. The content must have the ability to connect with the reader and keep the same captivated. Many believe that the art of writing soon would be gobbled up by the onsetting technology. However, no AI could produce the edge in a piece written from experience and thought. Surrendering to the same, here are the three top skills are listed below:

  1. The ability to do extensive research – Content Writing Agencies must be able to do advance research on the topics which they will write about, as it is only then that their content can be factual and substantive. 
  2. Having a key eye for detail – This means that Content Writing Agencies must be adept at recognising errors and correcting them immediately – these errors include, but are not limited to, grammatical errors, correct use of diction and the correct use of dates – of course, the errors depends on the type of content. 
  3. The ability to meet deadlines – Meeting deadlines, is one of the most important skills needed when running a Content or Blog Writing Service. The ability to meet deadlines show that the agency respects the customer, as well as their job. 

All these skills, plus more, are what Write Right, Estorytellers and Taletel – the three top-notch blog writing agencies found in India – have. 

Let’s Write it Right with Write Right

One of the top-notch Blog Writing Agency is Write Right, run by Bhavik Sarkhedi, who is delineated by Google as ‘one of the best Content Writers in the world’. It is Write Right’s mandate to serve all their clients equally and fairly, and this they do with no apology. Write Right’s services range from ghost writing, blog writing, to slogan and even resume writing. At Write Right, where creative articulation meets the brunt of corporate time, they understand the importance of time and competition. The writers harbor experiences in writing and creating content for almost 5 to 7 years. Led by their founder, they are a bunch of motivated and professional writers who meet the above prerequisites of being a content writer.

They create quality content which captivating, up-to-date and factual; they are dept at meeting deadlines and very affordable. They ‘craft it with perfection’, but with the needs of their clients in mind. 

Tell a Tale with Taletel

Taletel, is a team of highly skilled and experienced content writers who are dept at using the English language. Taletel’s services range from ghost writing, to resume writing, to social media ads, to web content writing, plus so much more – you state the type of content which needs to be created, and they can produce it. The essence of Taletel lies within the tagline –––– very few can tell a tale as good as them. The trait of the industry today is to communicate with the reader, the consumer, etc. To be accurate, they are well marked and very polished with their skill of communicating with each reader.

Taletel has a knack for using words to tell whatever story that their client needs to be told – their content is attractive, error free and very reasonable. The Content Writers at Taletel value deadlines; they make every effort to create exceptional content, while also meeting strict deadlines. They also customise their content to suit the clientss they serve, so your voice will be heard through the content they create for you.

Tell your Story Well with Estorytellers

Estorytellers also create exceptional quality content. Their committed team of Content Writers are motivated to serve their clients well. Their blogs are unconventional, ‘crisp and catchy’ and very engaging. They know how to use the right words and phrases to get a message across. Their services range from blog writing, to academic writing, to copywriting, plus much more. They are also very affordable and serious about meeting deadlines and following a prescribed guideline. They have mastered the skill of accumulating the facts and framing the narrative well to attract the attention.

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Top 10 Content Writing Agencies in India in 2024 [Curated List]

Posted on by Bhavik Sarkhedi

As the name indicates content writing agencies are the corporations which offer content writing services to their clients.

Such huge corporations have a simple requirement to put out a big wide variety of written content material which may be in the form of several articles or perhaps websites records or can be something else as well. The demand for top content marketing is very high withinside in the present era. There are a variety of content material writers but it becomes very tough to discover nice content material constantly. The content marketers or the content writing organizations offer exquisite assist to their customers to get first-rate contents constantly. In India, there are a whole lot of Content Writing organizations however only some of them holds the position in the listing of Top 10. The Top 10 Content Writing Agencies in India are:

  1. Write Right founded by Bhavik Sarkhedi
  2. Content Whale
  3. Textun
  4. Orangus
  5. Justwords
  6. Estorytellers
  7. Addkraft
  8. Taletel
  9. Mind Works Global
  10.  Coffegraphy

1. Write Right (Recommended)

Write Right is a content writing company located in Ahmedabad, Gujarat, it has a group of 50+ splendid writers. It is based with the aid of using Bhavik Sarkhedi, who’s one of the high-quality promoting authors of ‘The weak point dealer’ and ‘Will you walk a mile?’. The Write Right company currently garnered as one of the pinnacle content writing groups by Clutch and GoodFirms. Moreover, the founding father of the company has been featured in entrepreneur.com, Huffington Post, Elite Daily, YourStory and 46+different famed global magazines. Write Right company is one of the maximum relied on and promising content writing company. The offerings Write Right gives are:

  • Copywriting service
  • Email writing
  • Social media writing
  • Blog writing
  • Website writing
  • SOP writing
  • Ghostwriting
  • Resume writing

2. Content Whale (Recommended)

Content Whale is located in Mumbai, it began out its journey in the year 2018 and since then it’s far serving its customers with quality content material. The crew of Content Whale has 1000+ content skilled content writers who have got an experience of more than 350 years of writing combined.

The offerings which they provide are search engine optimization content material for the blog, press release social media, content writing content, web content, email marketing, digital marketing, WordPress web design. The corporation has customers who’re very famous like Bajaj Finserv, Tata, Swiggy, ICICI. The company is specialized in generating innovative contents and developing creative marketing techniques which work as the USP of the corporation. It is one of the reputed content writing services company in India in 2024.

3.Textun (Recommended)

Textun Content Agency, established in 2010, serves a global clientele with exceptional content writing services. Trusted by clients worldwide, Textun has made a mark in 30+ sectors across 20 countries, reflecting their dedication to quality and excellence. They have been recognized for delivering top-notch content consistently.

The agency operates with passion and precision, leveraging a team of professional writers skilled in creative writing, business writing, and copywriting across various platforms. Textun’s commitment to meticulous work ensures that each project yields promising results. Textun’s article writing services is known for its premium quality and in-depth research.

Services Offered:

  • SEO Content Writing: Enhance search engine rankings with well-researched, keyword-optimized articles.
  • Blog Post Writing: Engage readers with compelling and informative blog posts.
  • Website Content Writing: Boost online presence with professionally crafted website content.
  • Product Description and Review Writing: Drive sales with persuasive and detailed product descriptions and reviews.
  • Technical Writing: Clarify complex information with clear and concise technical writing.
  • Editing and Proofreading: Ensure polished and error-free content with meticulous editing and proofreading.

Textun’s expertise, professional team, and flexible pricing have earned them high praise and a reputation for increasing client engagement and satisfaction. Visit their website to learn more and get a quote. Partner with Textun to elevate your brand’s digital presence today and the best seo content writing services.

4. Orangus

Orangus corporations commenced in the year 2018 with the 1-yr goal to provide its first-class results to its client without compromising with the quality. Orangus has 360 solutions for any form of commercial enterprise offerings. The business enterprise has expert writers who’re notable and are a major reason for making the business enterprise one of the first-class content material writing business enterprise in India. The customers of Orangus are from everywhere in the globe. The company offers in graphic designing, web designing, app development, paid marketing, social media, web designing. Hiring adept and well skilled individuals, they always excel at their trade. Some other offerings which Orangus consists of are:

5. Justwords

Justwords is an enterprise which is known for imparting offerings like article writing, weblog writing. web content, product details, ebooks and media content. Justwords is an enterprise that’s located in Gurgaon and was set up withinside the year 2010. The company is excelling in presenting the best content material to its customers and is gaining their trust. While writing innovative content material one of the elements that’s maximum vital is writing content material that’s a search engine marketing pleasant and that is the speciality of this enterprise to serve search engine marketing pleasant content material to their customers. USP of the enterprise is video content material that’s an extraordinary and unique provider supplied by them. Over the years the enterprise has learnt to supply scale and to attain all of the home and worldwide customers. The energy of the enterprise is the crew which includes a number of pleasant writers and editors withinside the industry, the crew additionally has loopy artist freethinking entrepreneurs and information analysts. If we speak approximately the prevailing then sure the enterprise is a worthwhile enterprise. The offerings which it gives are:

6. Estorytellers

Estorytellers is a subsidiary enterprise of Write Right. It is one of the highest-rated and reviewed content writing employers in India. The founder and the CEO of Estorytellers is Bhavik Sarkhedi and he has a crew of 50+ specialists who deliver their great to do each project allocated to them inside the closing date and without compromising with the quality. Estoryteller has a crew of youngsters who’re incredibly skilled in content material writing. They have the ability to frame content from nothing and make it look appealing. The writers are well trained to establish that bond each customer looks for. Thus they are always able to satisfy their client. The agency has assisted college students and specialists to uplift their SOP’s, LOR’s and Resume. The offerings Estoryteller gives are:

  • Statement of purpose writing
  • Blog writing
  • Copywriting
  • Creative writing
  • Website content
  • Translation services
  • Social media writing
  • Technical writing
  • Resume building

7. Addkraft

Addkraft is a content writing business enterprise that is over a year old. The organization has skilled for 2 decades withinside the fields of advertising and marketing sales content management and publishing. It has a group that specialises in content material writing for diverse media bodies just like E-Commerce, social media, brochures, case research etc. Addkraft grants a strategic advertising and marketing bundle that is consistent with the unique desires of the customers from the ideation states to the lead technology stage. As a content advertising and marketing agency Addkraft has an aim to create such magical memories withinside the challenging world through the usage of an appropriate mixture of Strategy, marketing and content material. The services which Addkraft offers are:

  • Content Marketing
  • Content Writing for E-Commerce
  • B2B Content Writing

8. Taletel

Taletel is a group of youngsters who’re fantastically skilled content writers, the organization of Taletel is incredibly dynamic and offers outstanding quality work to their clients. The eye-catching content writing service of the agency will no longer simplest cater to you however it’ll additionally make it memorable for you as it’s so cautiously crafted that it’ll speak your value and the worth of your brand to your audience. By getting your content from Taletel content writing agency one can, Customise their content material, save time and their effort and can save cash as well. The content material through the agency may also be speedy and flexible, in line with the trends and would be in trusted English. The most commendable trait in Taletel is their respect of the client’s time and deadlines. Working under tight deadlines can be named their USP and they nail it with crisp and effective content each time. The offerings which Taletel offers are:

  • Statement of purpose
  • Blog writing services
  • Business proposal writing
  • Web content writing services
  • Creative content writing services
  • Ebook writing
  • Scriptwriting

9. Mindworks Global Media

Mindworks Global Media was based in the yr 2006 and given that then it has laboured for diverse media groups and High Tech groups in distinctive continents like Asia, Europe and North America. The company presents Machine Learning-based bespoke content material solutions which have helped its customers in enhancing sales and productiveness outcomes. It has 18 worldwide customers in nine countries. The MWG crew has 3 units of experts: Subject matter experts, Creative Writers and Designers, Data analysts and ML engineers. The corporation handles the end to end solutions for its customers, from making plans to the multimedia content generation to worldwide content delivery. Their model ranges through various domains that allows them to hold an opinion over the wide industry and offer counsel and opinion. The offerings supplied through the organization are:

  • Media Industry
  • High Tech Industry

10. Coffeegraphy

Coffeegraphy is one of the pinnacle-rated business enterprise of India which gives content material writing offerings in not only India but additionally in abroad as well. Coffeegraphy has a group of skilled minds and efficient hands who are giving out first-rate content material. The service which day provide in content material writing leads them to Excel as a content writing service provider. They’re listed withinside the pinnacle 10 content material writing organizations of India because of the running efficiency and production of first-rate contents. Coffeegraphy has a small group of writers, editors and designers and project managers however this small group handles all of the works and serves the client in a lovely way. Their little group takes on hefty challenging projects and owing to their refreshing ideas they bag some great projects too. An out of the box thinking keeps them alive in this cutthroat market competition. The offerings which they provide consists of:

  • Blog Writing
  • Article Writing
  • Web Content
  • Travel Writing
  • Seo Content
  • Informative Content
  • Review Writing Services
  • Legal Writing Business
  • Content Newsletter Writing

These are the top 10 ruling content material writing agencies of India who’ve experience of years in serving pleasant content to their clients. Each organization stated withinside the listing has some specialized content material class which they write for that nobody else can provide.

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5 Tips To Gain Traffic With Your Content [Ranked]

Posted on by Bhavik Sarkhedi

We all want to gain traffic on our blogs and websites, but there is no exact formula to do it. To get diverse traffic, we generally hang on to Seach Engine Optimization. There are many background details to gain traffic on our websites other than SEO. These include quality content, right grammar, and a slight conversational tone. For google to direct the traffic towards the desired page, it must score well on these parameters. Only then can the page land in the top ranked results of a search and salvage the desired traffic.

Nobody clicks a boring picture; everyone wants something appealing and quirky. Therefore, it’s essential not to ignore anything if you wish to heavy traffic on the website. The website content is a balance of information and narrative as we intend to inform and also help the reader remember the information.

Here, we will dig deeper into diverse sources to increase traffic on our websites and blog posts. High traffic would be significant, but the number is just engagement or vanity metrics. If you are serious about your business, then you should be serious about driving traffic as much as possible.

Let’s see what can you do to get good traffic on your website:

1) Create The Best Content

Creating quality content is one of the best processes to gain traffic on our websites and blog posts. It is the digital representation of your business. It is helpful in a way that it provides exactly what the audience wants to see!.

Our site might be the first and best impression they can get of our business for our potential and budding customers. Never create low-quality blogs for your business. One should posts content that makes the audience and readers say that this was what they wanted! They share with other people. Before publishing the content, one should give his/her best shot to writing and putting quality with a tinge of creativity. It is the duty of the writer to conduct a thorough research to understand what information is essential on a piece of content and frame it accordingly. Only then will the reader be captivated. 

Blogs should be consistent to gain more organic traffic. Regular updates and best content posts keep people coming back to the website for more and more. They share it with other people, too, about your blog link, content, etc.

2) Become Social

Content is not enough source to bring organic traffic to your website. One has to be socially proactive to drive maximum traffic. The best way to gain traffic to the website is to use social media channels to promote content and blogs. The promotion of social media apps like Instagram, Twitter, and Pinterest Now can help your site look more happening and updated.

Nowadays, many businesses are publishing content on social media to build traffic to their websites. Publishing content in different forms like videos, blogs, articles, interviews, and podcasts makes your website look relevant and approachable. The reason a social media platform is advised for traffic is due to the fact that users on these applications are always looking for content and if one is well framed, it is very convenient to bag the traffic. 

One should undoubtedly follow these ground rules if they are sharing content on any social media platform to develop a great social promotion schedule that will double your organic traffic:

1-your followers consideration should be your priority

2-you should not become a spammer!

3-always provide value for your audience

3) Don’t Snub Email Marketin:

Many businesses focus on other attractive and delicate tools to gain organic traffic such as content marketing, blogs, social media marketing(Instagram, Pinterest, Twitter, etc.). They forget about the traditional method of email marketing. Email marketing is one of the most effective and easiest ways to increase website traffic. It is insanely useful. Email-marketing can be used to sell and promote your services indirectly. The more people would be on your list, the better traffic you would gain. You can promote your services and products by a friendly and decent reminder through emails. Email-marketing helps to gain potential customers who keep coming back once enrolled.

One should keep these things in mind while boosting traffic through email marketing. Don’t entangle and muddle things, get social, be clear with your goals and expectations, be interactive and cooperative, and provide the best-detailed services to the customers.

4) Eye On Competitors

Unfortunately, your site is not the only existing site in the marketing field as there are millions of businesses competing for traffic and audience attention. Still, it would be best if you worried about it much.

SpyFu, SEMrush, BuzzSumo, etc. are the sites and software that check out what your competitors are up to and identify the top-performing pages on your competitors’ sites and tells about your disadvantages. These services help make you find what people are reading and what they are talking about, and what kind of content would bring traffic to your business.

5) Hosting Webinars

Webinars are one of the great ways to boost traffic to your websites. People like to learn about the products, and webinars have become increasingly popular to impart your audience’s wisdom and expertise. It helps to engage with your audiences, and you may directly answer their questions to their queries. To inform through direct communication of webinars can bring back the consumers to the website to know more or clear their doubts regarding the product. 

Webinars help to increase the interest of your audience in your products and services. You may send them an email a week ago so that they can register for the webinar. Webinars can be promoted through many channels like emails, social media, etc.

Webinars could be highly productive and fruitful to inform your potential audience about your business. But you must be careful that you are not overloading your visitors with videos and blogs.

Although, It is one of the highly successful marketing tools to boost traffic for your business.

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