Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

Impact of SEO on Brand Enhancement! [New in 2026]

Posted on December 1, 2025February 4, 2026 by Bhavik Sarkhedi

Time and tide wait for none, and nor does it act favourably to you all the time. The realm of business is fertile yet if one implements a futile outlook on the effectiveness of the technology, then rest assured, they might be facing a decline in their profit. The relevancy of Search Engine Optimisation or SEO in marketing or brand enhancement must be respected and implemented wisely to gain competitive advantage.

Let me just cut the chase and jump straight into the topic. The thing is, our technology has advanced quite a lot ever since the first computer was devised. Nowadays, it seems as if technology might outwit us. By harnessing such a powerful tool we can gain a lot of things. If you’re having trouble figuring out why to use SEO here are a few of its industrial applications.

1. Making it to the top page

While searching for a specific service on Google, one won’t even bat an eye on the second page of the search results. Recent studies show more than 30% traffic goes to the first result in the first-page search results and the rest of it goes to the first page in the results. Hence, there’s a common belief among the visitors that the first to appear on search results are the best ones. SEO can help you get that spot!

2. Higher traffic

Self-explanatory, once you grab the first spot, more people view your site hence boosting your chances of monetising it! The monetising part, however, depends on the majority on the number of ads placed as well as the net bounce rate. But the keywords helps in attracting the visitors hence increasing the chances of generating better revenue, provided ads are placed properly. This should be done under the assistance of an SEO expert.

3. Better User Experience.4. Building up the authority.

An SEO helps in the building up of authority by learning the most famous keywords in your website and making contents about it. However, for this, you might have to consult an SEO Consultant!

5. Surveying and Feedback

The rise and fall of a business organisation are hugely determined by the way the company is perceived by the audience. To understand this it’s important to get our hands dirty in customer analytics. SEO can help you identify the topics most-liked by the audience and helps the organisation understand the part they should put more hours in, in order to attain customer satisfaction.

Search Engine Optimisation fuels your engine for generating a successful revenue throughout
the year. Optimising your article with proper keywords is important to gain a competitive edge
for attaining profit

5 cost effective companies for your SOP Writing [New Expanded]

Posted on December 1, 2025December 1, 2025 by Bhavik Sarkhedi

This is the time when you decide to go for higher studies and that too in abroad. Higher education is
important for those who are certain in a way that they want to move further in academic front and
enrich their knowledge base. Now as you have made up your mind for higher education rather than
doing job, half of the work has been done. Now the remaining part consist of following steps:

1. Decide the country in which you are hankering for study.

2. University/college.

3. Appear for the exams like TOEFL & IELTS (for Language), GRE (for MS), MCAT (for Medical), LSAT
(for Law) etc.

4. Statement of Purpose

5. Letter of Recommendation

6. Essay

7. Score of your qualifying exam

Top Content Writing Companies in India – Read More

Out of the above listed steps third and fourth steps are of the prime importance. You have to study
hard for exams so that you will have a decent score to get admission in a good college or university.
The statement of purpose (SOP) which is having equal weightage as that of your exam score should
be well written. SOP is an essay about yourself including the purpose of applying for the particular
course, your background, goals and everything else that can describe your personality in a good way.
You can also write SOP for yourself but if this is your first time then it is not recommended. There are
a number of content writing agencies are available in India and anywhere else that can write SOP for
you. They are having experience of writing SOP, it is a good option to go for. So here I am listing TOP 5
companies you can opt for your SOP and further increase your chances of studying abroad.

1. Write Right
2. Estorytellers
3. Taletel
4. Bhavik Sarkhedi & Co.
5. KalamKagaz

1. Write Right: This company is basically dealing in Technical writing, Non-technical writing, SOP
writing, advertising, marketing, Guest posting, Slogan writing and lot more. There motto is that the
content should be served as a main course and not as a starter. It is based Ahmedabad, Gujarat.
a. They have a team of proficient and experienced writers and can deliver the content as per the
requirements.
b. They are listed as a Top content writing agency at Clutch and Goodfirms for India and abroad.
c. They have hold over the quality of their content which makes them at the TOP of my list.
d. They consider deadlines of the content equivalent to the quality of the content, so they are very
good with the time management.
e. They have a experience of 5 years and worldwide presence.

2. Estorytellers: This company is dealing in all the digital content available on the internet. They are in
SOP writing, Blog writing, Academic writing, Social media writing etc.
a. There team is specialized in building engaging and creative content.
b. They have experts to advise you on your SOP writing.
c. They are also a big name in proofreading.
d. Also their content is pocket friendly so taht you can get a good quality at an affordable price.

3. Taletel: When you want the content faster as well as cheaper then any other company, this is your
destination. They are dealing in SOP writing, ebook writing, ghost writing, creative writing etc.
a. As mentioned earlier they are the cheapest one available in the content writing.
b. They have writers from different backgrounds so you can expect all kind of content writing from this
company.
c. Their USP is the time management, being a small company however they are very dedicated to their
clients.
d. Content quality is also good for the fact that they are not as old as other in this list.

4. Bhavik Sarkhedi & Co.: This company is dealing in SOP writing, LOR writing, creating writing,
Technical Content writing and also in consultancy services. Bhavik Sarkhedi is the founder of this
company.
a. He has a team of good professional writers.
b. Quality of the content is very good so you have to worry about you SOP.
c. The best thing about them is that they are always a call or a text away. They are very responsive.
d. The founder is featured in many articles like Entrepreneurs, Lifehack, Huffington post, Goodreads
etc.

5. KalamKagaz: They offer content writing service across multiple sectors such as Business writings,
Personal writing, Educational writing, Creative writing.
a. They have a experience of 7 years and presence in 12 countries.
b. They have good writers available for your SOP writing anytime.
c. Time management is also good so you don’t have to worry about time limits.
Hope this clears all your doubts. Good luck with your SOP writing.

How to do Social Media Marketing to outperform Competitors [Refined]

Posted on December 1, 2025December 1, 2025 by Bhavik Sarkhedi

Learn how to do social media advertising the proper manner. Delight these existing clients.

Interact capacity customers at the same time. Increase sales and maximize earnings.

Right here’s what you want to recognize approximately the way to do social media marketing and get consequences.

Steps on the way to Do Social Media advertising

Step 1: Build a high-quality Following

All of it begins with who you’re attracting. When you have a low-high-quality following, certainly one of the matters occur.

One, you get very bad engagement. You only get 1-2 likes or stocks on any given put up, if that. You get very few comments, that are a key sign of a disengaged target audience.

Two, you get the engagement. People appear to like your posts. But it’s no longer translating to will increase in sales.

However, it doesn’t must be this manner in case you recognize a way to do social media marketing the right way.

A way to construct a excellent Following

To get a nice social media following, get clean on who your target market is. It’s no longer anybody on Facebook, YouTube or Snapchat. It’s a surprisingly slender organization of people. Construct every publish with those humans in thoughts.

Satisfaction humans by way of making the content experience very custom to their reports. Maintain them coming returned for greater.

Now that’s the way to do social media marketing!

Step 2: Set a Social Media finances

Do you need to understand the way to do social media advertising and get consequences? Recognize how a lot you have to spend and where you want to spend it

What is going right into a Social Media finances

Every social media finance will include a few key factors, that you both pay for in time and/or cash.

Content introduction — a person desires to create content material. This needs to encompass complete content material asset sorts (videos, memes, blog posts, webinars, slideshows, touchdown pages, and so forth.)
Research, split trying out & Analytics — someone wishes to research what is going to be powerful. They will need to run checks among two alternatives to maximize the consequences. They then need to degree the outcomes and learn from them.
Everyday Social Media control — someone will need to control the posts, reply to remarks and queries and supply a regular experience.
Automation — Automation reduces repetitive, monotonous duties.

Get results with the aid of tracking your money and time prices in every one of those categories.
That’s how to do social media advertising and marketing on a price range.

Step 3: Have clear goals

To increase profits, you want to take a few incremental steps. Right here are the simple ones that social media addresses.

Increase reach among Your target audience – Get your emblem in front of more those who are probable clients. If nobody is seeing your profile, internet site or business online, you need to address this intention earlier than you could continue.

Build emblem cognizance – How do you want to be known online? How are you going to get humans to bear in mind you? What will lead them to think of your logo once they need what you provide?

Increase Engagement – Social media handiest works if you get the target audience engaged. This offers others “social evidence”. Social evidence is like a magnet attracting more ability clients.

Lead generation– in case you sell a product/carrier that isn’t reasonably-priced, you could want to generate leads that you can nurture in a more personalized way through your salesperson or e-mail advertising and marketing.

Quick sales/Signups – if you promote products or services that take a little much less forethought, then you may move for the short sale. But this may be most effective when you’ve completed one and two.

Growing consumer value (CLV) – Social media is a high-quality area to re-have interaction with existing customers to encourage them to spend more.

Step 4: Leverage Paid Social Media

While social media may additionally appear like a loose manner to reach your target market, few corporations find any achievement with outputting a little money into paid social media advertising.

Much like social media advertising and marketing, social media advertising allows you to meet your foremost social media desires.

Use paid marketing to:

Construct Your Following
Boom Engagement
Generate Leads
Make brief sales
Re-have interaction present clients

Step 5: Recognize that Engagement Is a two- way street

Many organizations that are seeking to figure out the way to do social media marketing discover themselves “speaking at” human beings. “take a look at our blog to publish”. “See our new products”. And so forth.

Right here are some extra things that you could do to begin an interaction:

Having conversational copy
Interacting with followers. Follow again.
Answering message properly
Responding to remarks
Incorporating pics, motion pictures, emojis and different greater enticing posts

Step 6: Create content that your audience love

What kind of content wows your audience? How does this content in addition your enterprise desires?

Creating content material that people love and that aligns well along with your logo isn’t that clean. All of it starts off evolved by ensuring you recognize who your customers are. Research who they have interaction with? How do they engage? Where do they engage? What kinds of content material are they engaging with?

The way to Use Social Media to Re-engage customers
Similarly to continually publishing content that humans love, use fb to retarget customers and “almost” clients.

Facebook commercials supervisor lets you display very focused commercials to these individuals on fb, Instagram and fb’s associate associate web sites.

You can use this device to expose ads to:

Present contacts- Securely add your purchaser contact listing to facebook. Fb will find that man or woman on facebook and display them your advert.

People who visited your website- Those may be customers or people who are “this near” to becoming clients. Because they recognize your emblem, they’re more likely to look your commercials and click on them. And Adobe study located that they’re around 400X much more likely to click. Retargeting people in this way can double your revenues.

People who follow you- Occasionally human beings follow. Then they disappear. This is a manner to re-have interaction followers who lost hobby.

While focused on these people, remember that they aren’t strangers. Method them in a friendly way to build consider and earn that sale.

Right here we will speak some new social media traits you need to preserve for your radar and how any enterprise can take advantage of them.

New Social Media trends to observe Out For-

1. Your target audience, in which are they?

Certain systems like fb, Instagram, and Pinterest are quality for business-to-client, at the same time as different systems which includes LinkedIn and Twitter are first-class for business-to-business. No matter whether or not your business is huge or small, your audience is on some social media platform.

2. Social Listening

A few of the new social media developments to be had today is social listening. You’re possibly asking “what’s social listening?” It is the system of the usage of information pushed software to tune all the communicate and hub bub around the manufacturers, words, or topics of your choosing (consisting of yours!).

Use social listening strategies to tune your own business.

3.Social Media has come to be Pay-to-Play

Social media was regarded as unfastened promotion by means of savvy companies, however that window is ultimate with the ever-changing social media algorithms.

Boosting commercials, post focused on, and pay-in keeping with-click on campaigns have become the norm.That is one of the new social media trends this is converting the game for organizations.

4.Brand Participation

One of the great perks of this new linked global is how clean it is to get in touch with consumers. If clients have a query or just want to engage with their preferred emblem, they have that potential at their fingertips. Never before have human beings been in a position to speak to a real character so without difficulty on the businesses they love.

5. We want to pay attention your tale

Possibly one of the maximum honest methods to build a following is to get non-public together with your target audience and share your story. That is one of the new social media trends that the majority companies, B2C and B2B alike, are adopting. Human beings love a company they are able to morally get at the back of. It builds trust on your logo and credibility in the network.

Now not most effective is social media a exceptional way to have interaction together with your fans, it’s far a completely wonderful publishing tool for all kinds of content.

Eight.

6. Influencer Marketer

The concept to apply a movie star to promote a service or product has usually been around, however today’s era takes it to any other level. These days, influencers have grow to be the celebs of social media and command pretty a following of their respective corners.

For businesses, the ROI is quite excessive as compared to traditional strategies.

Nowadays people have learned to accept as true with other people greater than trusting companies. So what better way to leverage this than to get the opinions of rather relied on people?

Key Takeaway: stay contemporary

It is becoming integrated into our day by day lives and is the brand new frontier for agencies and the face of cutting-edge advertising and marketing. Don’t forget about it. It is built for everybody, so include it. Adapt to all structures and the most recent ones but to return. The great manner to tackle it’s far just to get available and do it.

See what drives your enterprise after which find what works for you.

Key factors for Indian startups to survive in Indian market [Optimized]

Posted on December 1, 2025December 1, 2025 by Bhavik Sarkhedi

India has the third largest startup ecosystem in the world, with an annual growth rate of about 15-16% [1]. In the last decade, India grew in number of startups from 7000 to 50000 from 2008 to 2018 which intimates that 3-4 startups come up each day [2].
According to Grant Thorton (2016) startups are an organisation which is an entrepreneurial venture partnership or a temporary business organisation engaging in development, protection or distribution of new product services or processes [3].
With flexing laws in favour of FDI(Foreign Direct Investment limit) and IPR(Intellectual Property Rights), India is to witness an increasing cult of entrepreneurs in the upcoming years. Foreign companies are gung ho in investing in a country that has about 34% of its population under 24 years, the largest in the world.
But why startup? We know startups produce unicorns and entrepreneurs are helping our economy to grow and not to mention the immense number of jobs that it produces (40000 every year). India has not yet seen proper exploitation of its human and material resources. The intellectual acumen found in India are either ignorant of the possibilities of providing value through a brand or they are intimidated by its societal nature. This is why the government is trying to build a startup friendly ecosystem that counts among top three startup friendly countries.
There are certain challenges posed by Indian market that result in the failure rates to soar as high as 90% such as inadequate financial resources, lagging infrastructure, varied demographic and culture, lack of awareness, govt regulations, low internet penetration and the list goes on.
And even more are the opportunities that India as an entrepreneurship stage possesses and to survive here, these key factors need to be considered.
1) Idea reception. Before jumping into the market with an awesome idea, it is imperative to check its reception in the market. This can be by connecting to the targeted audience through social media and building a rapport with them. It can be the source of many of the first customers and can be used to propagate the idea as well.
2) Branding and Positioning. These might be the most important factors that build a brand out of a startup. Positioning is using the customer’s experience of the world to communicate with them and using the elements of customers’ mind to stand themselves out. A brand should present itself on the basis of a speciality that would make them a go to brand in some specific category. Branding is the perception of the brand in people’s mind. For startups to sustain, it is imperative for it to have well planned branding and positioning.
3) Proper cash management- Cash is what that runs a startup. It needs to be tracked and forecasted. There are many unprecedented obstacles that arise in operating a business like hiring rates, hike in taxes, infrastructure cost etc. Having an animated running cash from customers to company keeps it out from depending on investors and funding agencies. Negative cash flow has caused the demise of many Indian startups.
4) Growth v Sustainability. For a startup, sustainability comes before scaling. Many times startups have to downsize due to lack of funds to run bigger markets. When a company starts to sustain on its own and has a steady inflow of profit, scaling is expedient.
5) The team. In growing economies like India, it is a challenge faced by many emerging startups. A highly skilled and hardworking workforce can create all the difference in the thriving of a business.
6) Exceed customer expectations- In many cases startups in India are found to lack in providing real value to their clients. Fine tuning the products or services with the market demand is important along with a recurring revenue model. Finding new customers is important, but retaining customers is what will bolster the brands market position.
7) Mentorship- It is found that startups grow 3.5x faster and raise 7x more money when mentored. Effective and pragmatic decision making is important for each business and having a helping hand can help sustainability and growth.
8) Marketing- Every business needs marketing. How can a brand sell a product when no one knows about it? A product or service that is more appealing and exhibits clear objectives is more likely to sell than its counterparts and for that to happen, proper marketing is necessary.
Seth Goden- ‘People do not buy goods and services. They buy relations, stories and magic.’
Reference-
[1] www.startupindia.gov.in
[2]www.startupindia.gov.in
[3]Startups an overview Grant Thorton India (2016)
Posted in Content Writing, IndiaTagged indian, market, startups

How to create Google Knowledge Panel in no time in 2026 [Verified]

Posted on December 1, 2025February 4, 2026 by Bhavik Sarkhedi

Last updated: April 22, 2025
With generation, people change their traits of transmuting energy, and with that also evolves their search habit. 8 years ago any google search you made would have reflected back results that simply matched the keywords you used. It was like looking up for something in a library catalogue, you needed to optimize your search keywords to get results that you are looking for.
In 2012 google got a bit smarter, as it does with each of its search algorithm updates and introduced knowledge graphs. What a knowledge panel or knowledge graph does is put the concept of open data over the web to provide rich, informative and relevant search result pages. It is focused on answering all questions that follow up after a search on a pretext has been made in a SERP(Search Engine Result Page) making google search receptive and friendly for users.
They devised an infobox that we see on the top right corner each time we search something on google about businesses, websites, personas and even meerkats .
Google uses LSI(Latent Semantic Indexing) to understand the searcher’s intent and figures out the relation between terms and their implications to present the most relevant answer to it. It does this by citing information from multiple authoritative existing databases such as wikipedia, freebase and cia world factbook.
Having a hoarding that shows you brand information is cool but they are as much propitious too. Having a knowledge panel for your business or website can do miracles in driving traffic. Suppose you have a garage shop where you repair, modify and customize vehicles. Google can put up your knowledge graph on any search made relating to customized build garages around you. This can boost your customer turn up or swerve traffic to your site and social media accounts just through a click from the SERP, chiefly boosting your business.
Google likes few things on the basis of which it leverages your business. The primary concern for Google is to quench the searcher’s curiosity on a subject. The better your site is at solving their problems, the more it is appreciated by google.
So it is important to make a site that people would like and feel useful. It is also important to have a fast, responsive and attractive site that basically is more SEO friendly for the keywords you want your brand to appear on the knowledge panel. Remember for each search, google adds data to its database. And for each problem shared by the user, there has to be someone promoted on the knowledge panel, so if your business solves that, why not be there.
Google is ambivalent as to the criteria for businesses to appear in the knowledge panel. But these are assertive steps that expedites the process.
Wikipedia
Wikipedia is inarguably one of the biggest databases that is present at the time and Google seems to depend a lot on it for building up its knowledge graph. Having a wikipedia page itself means your site or business is notable(much on it later) and is likely to have a knowledge panel as well. But in case you don’t have a wiki page on your site, you can log in to wikipedia and make a profile on your company.
To do this, a)click edit on any accessible page b)surround the page title you want to create in double brackets. E.g. [[proposed title]] c)click on the show preview button d)click on the red link, or use any of the other methods suggested in this wiki page.
Wikidata and freebase
Wikidata and freebase are another knowledge base that act as data patrons for google. Wikidata is a subsidiary of Wikimedia(just like wikipedia) and functions just as wikipedia does. Create a brand profile in wikidata and add a reference to your freebase profile using freebase identifier. Having a profile of your company on wikidata and freebase can help google find more reliable places to derive references from.
Schema markup
Once you have made your site loved by humans, you need it to be loved by search engines too. Schema.org lets you add a template of codes to your website that can make certain data of your site structured. As a result, it is easier for search engines to retrieve useful information from your site to be listed in knowledge graphs.
Social media pages
Google claims to dig deeper in search of your presence on the web. In the recent updates data acquired through social media sites is more emphasized. Sites like linkedin, bloomberg, crunchbase are the new favourites of google.
Having an active account in social media sites not just helps your company knowledge panel provide people easy access to potential customers, they also help improve your sites credibility and recognizability. There should be active engaging accounts on sites such as Twitter, Instagram, Facebook, Pinterest and preferably more. This is what Amit Singhal said on May 16, 2012 in this article.
Depth and breadth
While all these influence your company’s knowledge panel, your businesses notability is the most important factor. The wiki’s criteria for notability is significant coverage in multiple independent reliable secondary sources. Google News also plays a role in your credibility as a notable business for google. Creating backlinks is an effective way of not just improving your site’s rank in the SERP, but also to make its presence wider over the web. It is a feature that is important for your site to perform well in SEO too.
The more you are notable on the web, the better chances you have of appearing at the knowledge panel.
Here is wiki’s notability criteria.
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Posted in Bhavik SarkhediTagged google knowledge graph, google knowledge panel