Rebuilding the SEO Strategy with Structured Data [Refreshed]
Structured data is a standardized format that includes defining content with a uniform set of names and values so that the search engine crawler can read and index the content of your webpage. It helps Google, Yahoo and Bing to understand your content easily. When talking structured data, it includes social media graphs, microdata etc., but generally, an SEO professional refers to Schema.org, recommended by Google.
Why is Schema.org strategically significant?
It is a means of turning your beautiful website into a spreadsheet for bots. It helps them to access and read the content of your webpage without struggling with WordPress themes or CSS configurations. The process of reading and indexing website data becomes fluid and more resilient even after constant changes in the font, layout or themes. With every new campaign or seasonal specials, there is a need to update certain features of your content and Schema.org makes sure that it happens without getting entangled.
Why Should SMEs prioritize Structured Data implementation?
The success of Google SERP is largely over the last few years is due to the consistence use of JSON-LD structured data in combination with Google APIs that helps them to introduce new features like Google jobs, Recipe cards, knowledge panels. All this was able to improve due to the utilization of structured data frameworks. Many times your content cannot be punched into rich google snippets without structured data. So if you want your business to get all the attention, structured data needs to be the next big thing of your SEO strategy. Even users love these featured as they are multi-media attachments and impossible to miss as they cover the entire screen of the mobile.
Other advantages of structured data for small businesses
Apart from driving more traffic and engagement, structured data has several other advantages that can help your business grow. Some of the advantages are:
1. You are more likely to stand out in the search result. Looking to get an edge over your competitors? Structured data strategy can help you to create your blue ocean strategy. This can help you to increase your visibility and gain more market share. It helps in conversion as well.
2. You don’t need to optimize your content every time you bring new changes to your content. This means, once your webpage is set up in the Schema markup, every new listing would already have the default optimization. This saves time for small businesses.
3. It also helps you to win over new clients, gives you solid ROI along with ease of accessibility. Having said that, your SEO strategy becomes invincible and powerful. It is your turn to outpace your competitors and occupy a large chunk of the market,
Structured data is a powerful component of modern SEO strategists. It can be used on your website to display your content richly on search results. The search finds it easier to catch your content and ultimately leads to increased traffic on your webpage. If you can follow and implement this strategy then you can surely expect some benefits.