Category: Short Story

The advent of the internet has brought in business opportunities that most of our fathers and forefathers did not even dream about. With the combined influence of Social media, a new way of marketing strategy has emerged – content marketing. 

With a bare minimum of 27 million pieces of content published every single day, it has become a tough competition to present your content to the world of social media. 

The shortening attention span among consumers has not made content marketing any easier – as businesses spend a ton of money, failing to get even a second of somebody’s attention.

This has resulted in very low or zero engagement among millions of perfectly written blogs and social media posts.

If content marketing was the “key to growth” in the millennial generation, why is it not effective anymore?

Content marketing is still the best way to improve your business, but the way you present your content is the missing link in engagement. Storytelling for Brand Marketing is the “devil you miss in the details” for an effective content strategy.

What is storytelling in Brand marketing?

“Content is king and it will always be so”, but valuable content is not enough in the competitive market. A brilliant content marketing strategy makes your unique content even better.

Storytelling is a famous marketing strategy that every business must inherit. It aims Providing Value through a story-based narrative.

Every successful brand has an existential purpose that serves as their secret recipe for success. This purpose serves as the reason behind all their business decisions. Their existential reason explains why they spend every single penny on a marketing strategy or product development.

Serial entrepreneur and content marketer, Gary Vaynerchuk always preaches the term

“ No matter what you do, your job is to tell your story”, which explains why he is so successful in his field of business.

Four reasons why storytelling is important in brand marketing

As we’ve emphasized the importance of storytelling, we think it is just fair to tell you why storytelling is important. Moreover, the best stories start with a why and the reasons are what makes them stand out.

Storytelling Makes your brand unforgettable:

The worldwide web has given the power for every single human to start their own business. Even a teenager can start his own business with a valid website and active social media channels.

By putting up a valid story emphasizing a purpose, a brand can bring out its humane aspects, garnering attention to itself. 

Moreover, trust is hard to earn in this fickle world, but a brand with a well-put story enables a consumer to trust you and the facts of your content. With trust and validity, a consumer can have an unforgettable experience.

Storytelling builds you a following:

A powerful following is something that we all crave and appreciate in the modern world. We are social creatures and seek trust from social validation.

For example, when most of our friends, tell us about the great food at a restaurant for, we pretty much believe it. Even without experiencing the food for ourselves we would gladly recommend the restaurant to our friends and family. This is a result of social proof from the story our friends just told us.

When you have a valid story to tell, people are more interested and focused. This enables them to follow your content and listen to what you have to say. When your story does add any sort of value, they instantly convert into a follower.

It helps Forges a strong connection with your following

Humans are blessed with the ability to make well-informed decisions through proper analysis. The stages of civilization have amplified our ability to think and act accordingly.

Civilization has also amplified our emotional characteristics to make us emotional beings of nature. We love and feel fierce, then all the other living beings on earth.

By putting out your purpose and goals, through a well-developed story causes us to have an emotional connection towards a brand. Engaging with your audience helps them understand your brand and give them a feel-good experience. 

When your story does add value to a potential customer, there is a high chance of them buying your product and services.

Builds brand awareness through purpose

The story you put out through your content shows your purpose. When the purpose is just to earn more money, people will eventually sense that and stop doing business with you.

Business is about making money, but this is secondary and something attainable in the long run. A brand must focus on providing impeccable value through its services. Once it starts caring about its customers, money just starts flowing through the door.

Major brands and visionaries always look for simpler ways to solve problems for their customers.

For example

The e-commerce giant Amazon’s story is to help people buy their requirements easily through an online portal. The owner Jeff Bezos believed that customers can save time by shopping from their online portal. 

Uber had the purpose of making the commute easier for everyday people. Their story is based on how they help people find transport from their present location. With this simple idea, they have helped millions of people save time and money.

To sum up storytelling focuses all your content on improving the lives of people by adding value.

“ Give, give, give without any expectations and when they find value in what you give, you will get a loyal and rewarding customer in return.

Hope this article emphasized why storytelling is important in content marketing.

You may also like to read this Post:-

Top 5 Recommended Creative & Branding Agencies To Work With

Finding The Right Content Writing Company For Your Business

Hi, Today, it’s my pleasure that I am with someone who is a famous motivational speaker and image consultant and wait, a soon-to-be AUTHOR, none other than Bhavik Sharma. Welcome, Bhavik.

1. To start with, tell us something about you, Mr. Bhavik Sharma

I am a personal mentor, a business coach, a financial advisor as well as a spiritual guru. I am that person who can help you overcome all your worries and fears within a blink of an eye.

I am also a proud owner of a Tax Consulting Firm — SBA Associate. Guiding people has always been a passion of mine and so I chose this glorious path where I help everyone with my experience.

2. Tell us something about your first book ‘Eye am Spotlight’

In this world of constant noise and hustle, there’s always someone who’s keeping an eye on you. You may never know it. That eye can be in the various forms. Crack the code to overcome the obstacles of different spotlights. Be a spotlight hacker and gain the successful momentum in life.

This book is about the simple but secret thing that happens around us every day and we are unaware of it. Written for all ages, it gives inspiring insights on all the aspects and phases of life. Embark in the adventurous journey of spotlights and know the tricks to become a successful person.

Every eye is on you. You never know who’s watching you. Be a spotlight hacker and pave your path to success. You don’t know who’s watching you. All eyes are on you. Be a spotlight hacker and accelerate your success.

*Stay aware. Someone’s watching you every second. Be a spotlight hacker and excel in all the phases of life*

3. Wow, Super Interesting. Let us show readers the cover page of it.

4. Tell us about who you are Bhavik Sharma. Motivator, Speaker, Image Consultant, Author, CA.

I weigh equilibrium between all the above. I also handle a firm with 15+ employees and daily I deal with humans and emotions. I am who I am. I also made a video related to it.

It’s tough to maintain above all the identity and still be good at every designation. I try to put my shoe everywhere and it has been so challenging and exciting.

5. What is your philosophy to live life?

I think we only live once. We should make the best out of it. I wake up everyday to do something new and unique and undone. I want to make a mark in this world. I wish to give back to the society and people who need motivation and guidance. I believe

We’re going to sleep after we die; why sleep when we live?

Read more on medium.com

This blog is originally published here: Read Full Interview Here

https://medium.com/@Bk_sarkhedi/interview-with-image-consultant-and-author-bhavik-sharma-99e1fec6958d

Digital marketing is the new sales man or the key to the success of the advertisers in today’s world. Since the advent of the internet era the internet consuming mass of the people has been increasing, not only that, but the per capita consumption growing exponentially. This availability of internet is a boon for the buyers and sellers, as the internet penetration increases complexity for seller decreases.

Now the sellers don’t anymore invest into hiring salesmen for door to door marketing, nor do they pay heavily in promotion through print media and radio, which are far less impactful. They now invest into digital marketing.
So why does this field look promising? There are many reasons. These reasons which in computer world are called algorithms. SEO or Search Engine Optimization is an algorithm which displays the most natural outcome of the user’s search.

It does not discriminate and returns with the most relevant page on the internet. It also optimizes the results based on the past search history of the user. SEM or Search Engine Marketing is done paid basis. Based on how much the advertiser has paid to the search engine, and according to this their listing is done on the user search.

This is a more seller friendly algorithm which is generally more in use. It is also used in combination with SEO to create a perfect listing of web pages. Then there are various marketing techniques to find a proper audience among the huge mass of internet consumers. This algorithm works on the search history, cookies and cache memory of various users. As soon as these match the criterion of the advertiser their ad is shown to the user.

The content is also now a days automated so that the user is shown a specific ad from a list. Sometimes the advertisers have information about the potential buyer so they bombard info on their device.

So the big question why do you have to switch to digital marketing? Well, digital market is set to still grow further and believe it or not the stakes are too high as around 2 Billion is the number of buyers online by 2021. Whether it is a small business or large.

The main aim is to grow and thrive. With correct approach to digital marketing you can do it all. You can start off an email campaign, a social media campaign or go with content marketing. You can even go with e-commerce companies depending on your product.

An impressive presence on the internet in current scenario is a very necessary for a business to develop. Whether it be a FMCG, commercial or an industrial product online presence is must for growth.

There are ample of tools and companies available out there which can help you and you can always refer to web analytics of your page any time and plan your strategies.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.

Digital Marketing is a dynamic medium and you should always be adapting to the changes.

You may also like to read this Post:-

Digital Marketing: To inflate your Business

Top 10 skills you need to master to become a digital marketing expert

Curating content writing is no easy task, let alone engaging content. Writing engaging content is pivotal to marketing success in the long run. This gives rise to the golden question:

How to write more engaging content? The following guide explains in detail, how to get your readers to read through to the end to follow the call-to-action. The best content will receive the best responses from the readers.

Use a spectacular and engaging title:

Contrary to the common notion, writing a catchy and creative title is the most important part. The title should be such that it fires the curiosity in the reader to read the content that follows. Be mindful to include the key words that you are targeting. Depending on
the type of content, you can use negative or positive emotions to evoke readers.

Let your lede do the talking:
The lede, or the introduction to the content should be short and precise. It should tell the reader all about the content that follows, without revealing any vital details. This paragraph should convince the readers to read till the end.

Good organization of the content:
The content, on the whole, on the whole must be well organized. Headings and subheadings with subsections make the content easy to navigate, and the readers also have a clear understanding of what they are reading. The ending of one section or paragraph and the beginning of another should be free- flowing, to avoid any confusion. The beginning and ending of each subheading should reinforce the ideas being portrayed by the content.

Use add-ons wisely:

It can be monotonous for the readers to read lengthy articles. To add spice to your content, visuals such as videos, gifs, images, SlideShares and Infographics can be used. Typically, three to four visuals can be used in a 1,000-word copy. This breaks the
monotony.

Offer value to the reader:

The reader will expect a take away from the content. Offer relevant advice, tips, solutions, etc. Since you are providing valuable inputs, it will help enhance your brand value and trust. Actionable content highlights leadership qualities and gives a good
impression. Ultimately, the reader should feel that reading your content was thoughtful, helpful and useful. Include images and infographics to enhance readers’ interest.

Surprise your readers:

The key to consistent readers, is credibility. Surprise them with giveaways such as links to further resources regarding the topic. Include realistic and relevant statistics to help them understand the intensity of the content. Include relevant quotes and sayings by

leaders in the industry, so that the content is more engaging. Share real- life examples and solutions so that readers can benefit from the suggestions. These benefits only add to the image of your brand.

Convince readers to follow your blog:

Convincing does not necessarily mean requesting the readers to subscribe or share. Boost your claims with relevant numbers and represent the data in a way that will boost the confidence of your readers. Make sure that your competitive advantages are
highlighted. Use illustrations and depict how your product is useful to your readers.

Emotional Quotient: 

Avoid the passive tone, as it appears to the readers that you are distant and not a part of the solution. Bring in personal tone by adding real- life, personal examples. Let the writing style be such that you are conversing with the readers.

You may also like to read this Post:-

5 Tips To Gain Traffic With Your Content

What makes content the king?

Time and tide wait for none, and nor does it act favourably to you all the time. The realm of business is fertile yet if one implements a futile outlook on the effectiveness of the technology, then rest assured, they might be facing a decline in their profit. The relevancy of Search Engine Optimisation or SEO in marketing or brand enhancement must be respected and implemented wisely to gain competitive advantage.

Let me just cut the chase and jump straight into the topic. The thing is, our technology has advanced quite a lot ever since the first computer was devised. Nowadays, it seems as if technology might outwit us. By harnessing such a powerful tool we can gain a lot of things. If you’re having trouble figuring out why to use SEO here are a few of its industrial applications.

1. Making it to the top page
While searching for a specific service on Google, one won’t even bat an eye on the second page of the search results. Recent studies show more than 30% traffic goes to the first result in the first-page search results and the rest of it goes to the first page in the results. Hence, there’s a common belief among the visitors that the first to appear on search results are the best ones. SEO can help you get that spot!

2. Higher traffic
Self-explanatory, once you grab the first spot, more people view your site hence boosting your chances of monetising it! The monetising part, however, depends on the majority on the number of ads placed as well as the net bounce rate. But the keywords helps in attracting the visitors hence increasing the chances of generating better revenue, provided ads are placed properly. This should be done under the assistance of an SEO expert.

3. Better User Experience.
Continuing our quest for effective monetisation, one way to boost it is to clog the site with ads, which decreases the site aesthetically hence decreasing the bounce rate. With SEO, you can safely decrease the ads as the keywords alone would rope in visitors hence boosting your revenue by keeping the number of ads at an optimum level.

4. Building up the authority.
An SEO helps in the building up of authority by learning the most famous keywords in your website and making contents about it. However, for this, you might have to consult an SEO Consultant!

5. Surveying and Feedback
The rise and fall of a business organisation are hugely determined by the way the company is perceived by the audience. To understand this it’s important to get our hands dirty in customer analytics. SEO can help you identify the topics most-liked by the audience and helps the organisation understand the part they should put more hours in, in order to attain customer satisfaction.

Search Engine Optimisation fuels your engine for generating a successful revenue throughout
the year. Optimising your article with proper keywords is important to gain a competitive edge
for attaining profit

You may also like to read this Post:-

What is the role of a professional SEO consultant?

Rebuilding the SEO Strategy with Structured Data