Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

The Weak Point Dealer – Book by Bhavik

Posted on September 20, 2025 by Bhavik Sarkhedi

The shown all are the weak point dealers or can be the dealer to become the creator of their own destiny & make a realm of their own

The Weak Point Dealer-Dropping your Drawbacks

It’s okay! You can cry!

We’re the human beings. We’re totally packed with emotions and sentiments. Up to the brim, we’re filled with feelings and they need their escape sometimes.

Happiness has its vent out as laughter, if we feel good, we smile, if we are frustrated or angry, we shout.

And the worst of all, sadness has its vent out as crying! We feel heavy, burdened and so much filled sometimes that we cry. Tears flow down coming out of nowhere sometimes. And not only sadness, a huge amount of happiness also makes us cry. But why do we hide while crying? We don’t want anyone to see us crying because it’s not a good thing as per us. Specially men! They feel crying as their weakness and they would never want anyone to witness them crying.

Soul For The Soul

But hey! You’re human beings first before being a man or a woman. And crying is our trait. We were born crying!

So there’s no shame in letting the emotions out. It’s okay!

If you’re sad, cry, cry harder, let it all out but then be strong enough to let it all flow through your tears and make sure you don’t cry for that reason again!

Looks? Do they matter?

Beautiful things please us and uglier things are an eyesore!

But that’s how things influence us. We would like to own the beautiful stuff while we get rid od the displeasing ugly stuff. Because, human nature! But does that go well with judging human beings too? If we look around then the answer we’ll get is a YES! We do judge people by their looks and that’s how the world is trending today.

A person with attractive looks and perfect features is always a head turner, everyone would want to be with that person and if not stay with them, we always look for chances to talk to them or approach them even for a while. And for the unattractive ones, we always have a frown on our face.

Why do we do that? Is this a wiser way to judge people? Surely not!

Person with good looks can’t be considered as good being for sure until and unless they have a good heart and soul and that’s what the correct procedure to judge people is.

So don’t judge them goo because they look good. They’ll be good if they have kind heart, chaste soul and a clearer mind!

The little light in the dark!

Sometimes darkness surges throughout around us. We look in every direction but to see just the dark. All the paths are invisible, all the door closed and we feel our self trapped in the sheer dark.

Such circumstances come more often in life, where our vision is challenged, we see nothing. No way is visible.

At times like this, the only one who’s with us is the soul we have in our body. retrospect and find out what you’ve been for so long.

If your soul is purest and you are away from the malice, your soul will shine brighter in that darkness and show you the path.

It’ll solve each and everything.

But if you’ve been dark from the inside yourself, no one can save you from that spreading darkness.

So, keep this in mind, it’s not only in the hard times that you should be good, it’s even in the good times that you stay good and don’t let any malice enter you. Only then, in your bad times, you should will shine to show you the way!

Music! The new life!

Feeling low and depressed? What is your escape from such situation?

Some would say they’d read books, some would say they’d spend time on the internet or out with their friends but most of us will say, “I’ll plug my earphones to avoid shit!”

Well! Why most of us have the same thing to do?

Because somewhere we all believe in the strong power of MUSIC! We know that ones we plug-in our earphones and tune to our favorite tracks, the world seems much better.

There’s this different charm that music brings in us. We manage to skip the reality for a while and fly higher in different worlds that seem perfect!

Nothing bothers us anymore when we are listening to the right music.

When feeling alone, when trying to deal with hard life, when trying to pass time and when trying to seek companionship, our music stays with us and it’s available 24X7!

So why fell down when you have your adrenaline with you, inject it and feel alive again!

There’s a thin line!

We have many people around us. Some influence us and some don’t. We think about some a lot while we don’t bother about the others.

But sometimes, the ones to whom we always give our first priority, turn out to the ones who’re never worth it. They play with you and your emotions, use you in every possible way and when you drain your emotions out to them, they leave you just like that!

Then, you regret and regret is what’s left because no one can fix the past.

But we can try to fix the future right?

We always have that voice inside of us that says a clear NO for the wrong thing and a clear and loud YES for the right one.

So all we gotta do is listen to that voice and act so, leaving behind all what we see, we should go for what we feel because our eyes might be tricked by some veil.

There’s always a thin line between the people who do god to us and the ones who pretend to be doing good to us. That thin line might not be easily visible but it is visible. We must learn to pay much heed to their mannerisms because a fakester would end up faking it!

Stop wasting your time and efforts on those who’re not worth it. Value the ones who are!

Mind money! Money mind!

The world is getting money minded. Everywhere you work for the paper because it’s just the money who’s the most powerful thing in the world as per us.

Knowing less about money, we are blindly running behind it!

We do anything and everything to earn lots of it and in return we put many things at stake.

We sell our own self, our ethics, our idles, our wisdom, our respect and even our dignity. We sell it all just for money and Money, can’t even buy them back.

We stoop so low that we have forgotten to be human beings we’re just turning into the money earning machines because it’s what the world revolves around today.

Forgetting our basic identity is in no way any good.

You might earn good cash but you can’t earn back your qualities, once gone.

‘Chalta Hai Attitude’

Posted on November 1, 2025December 2, 2025 by Bhavik Sarkhedi

We Indians are unique in every aspect. Different from others in ways we can’t even enumerate. We consider ourselves intelligent, yet we do incredibly stupid things. We take pleasure in buying Buy 1 Get 1 products, we would fight over an extra puri at the puri-wala, or use soft drink bottles as water bottles, yet we occupy nearly every important position throughout the world. Jugaad is our birthright, and we take pride in it. Maybe the West come near to it with the ecstatic ‘C’est la vie’ (That’s life), but none can be better than us, for sure. Amidst all this exclusivity and all the pride accompanying it, there is one quality particularly novel to only Indians- the Chalta Hai Attittude.

There is no single definition of this attitude, but to those of us who live here, we know what it is. If it is 60% good, works 60% of the time, and does 60% of what it needs to do, then it is chalta hai. Nothing would ever be close to the happy-go-lucky, devil-may-care casualness of these two words. Be it a khulla nalla, a swaying lamppost or a crumbling building, chalta hai can unbelievably make us forget everything and get on with our lives. It is so imbued in our lives that we may hardly suffice without it. A 100 rs bribe to traffic police wala is alright, because chalta hai!

It is no wonder we are known for it throughout the world. You will see it in the man on the sidesteps when he mumbles at the sight of an open manhole, in the everyday husband pulling out the errant hair from the dal made by his beloved wife, and in the frustrated uncleji bouncing the disciplined queue at the RTO office. Chances are, for every person who encounters it, there will be hundred others who won’t care. And amongst those of us who care, most would still not dare to take the initiative.

Part of our nonchalant attitude comes from our very own culture. Our parents did it, our grandparents did it and has been in play since centuries. However, as we race to becoming the 21st century superpower, it is our very own attitude that can hold us back.

Every day, nearly each one of us ignore our duties, disobey the very laws which act as an edifice to hold our society together, and are satisfied with whatever state of affairs we live in. This attitude manifests itself in almost every facet of common life in India. We ignore status quo, because everything is chalta hai in our country. If every citizen can be as responsible as what they want others to be, how progressive our country will be!

We have always compared ourselves with developed countries, aimed to be a part of the ‘civilized’ world out there, but do you know what does it take to be that country? Why do we hear heroic examples of countries like Switzerland and Germany while India is seen as a ‘lazy’ and ‘hopeless’ nation? It’s true, we are a dirty community, our streets are loitered with garbage and that our houses are unclean. But above all this, what is more troublesome is the fact that we have never actually believed that we can be better.

We consider ourselves incorrigible, and incurable, that we would never rise above it. After all, how much success has Swacch Bharat Abhiyan tasted after all this hubbub? India still ranks as one of the dirtiest and most polluted countries in the world. Not to mention thousands of deaths occurring every day due to contaminated waters and bad sanitation. Still we do nothing substantial. With the world evolving into an advanced human era, we must ascend above our attitudes, take the bastion in our hands and be the torch bearers of our country. This chalta hai attitude took us this far, but to really fulfill the dreams that Hon. A.P. J Kalam once had, it has to be much more than that.

As the famous US president Andrew Jackson said, “Every good citizen makes his country’s honor his own, and cherishes it not only as precious but as sacred.” Likewise, only when we will consider our country as truly our ‘own’, we will be able to rise above all others and make it to the top.

So next time, whenever you walk into school five minutes late knowing that sab chalta hai, think again. Whenever a person spitting paan on the streets smiles with his bright red teeth, don’t smile back. Whenever you friend throws garbage on the road thinking he/she can get away with it, don’t let him. Because, starting this Independence Day, chalta hai bilkul nahi chalega!

Why is Arvind Kejriwal so pessimistic?

Posted on November 1, 2025December 2, 2025 by Bhavik Sarkhedi

The very essence of the establishment of Aam Aadmi party was to disparage the prevalent system of Governance and in process devise new alternatives or methods of governance that would be suitable to the country. When Kejriwal established the Aam Aadmi Party, he made it very clear that the prevailing system does not cater to the needs of the public and would be harmful in long run. Criticizing governance is not essentially a bad thing, as it exposes the ruling party and strives to create a better and a more conducive system of administration. However, what Kejriwal didn’t do was propose alternative methods to the existing system which he so publicly condoned. Critics are many, but those who actually provide a solution are the real leaders. Hence, many consider him pessimist for not providing results but merely mocking the government.

There can also be a counter point to this argument. Most of the times, we hear media (print or electronic) sensationalizing news to the point that it hardly seems realistic. Creating uproar in order to gather more views is a common ploy employed by most of the disseminators of news. Since most of the facts provided by AAP and Kejriwal are sensational in nature, exposing the dark sides of the government, they are disappointing and with media overstating them, people get a general tendency that Kejriwal is pessimist in nature, one who always criticizes the government.

Consider the recent example, Kejriwal has alleged that Modi has taken bribe to the tune of 12 Crores during his stint as Chief minister of Gujarat, thereby deriding the recent demonetization move by the PM. Since the move against black money (demonetization of 500 and 1000 rupee notes) has been considered to be a beneficial move, even if the allegations of Kejriwal are considered to be correct, they would still be regarded as pessimistic as it goes against the general tendency of people who believe Modi’s move against black money is favorable to the country.

The dictionary meaning of pessimism is to expect the worst in everything. It is a tendency to expect that no good will come out of a particular act. Now, if one considers Kejriwal’s stance for the past four years, one can easily come to the conclusion that he has most of the times derided nearly every policy of the government, and that may be the reason why people consider him pessimistic.

Will the recent demonetization move by Modi stop corruption in India?

Posted on November 1, 2025December 2, 2025 by Bhavik Sarkhedi

Indeed, demonetization is a bold move, but it is not enough to save India from the ever-rampant corruption in India. More time is therefore needed to see if the Modi government’s move would turn into a huge blow against corruption, the hard truth is that the corrupt and fraudulent won’t just conduct shady deals by using cash, but with gold, real estate and overseas assets. Corruption can be bred in a variety of ways. Blocking the circulation of large currency bills is without question far from enough

The recent move on demonetization has no doubt given a huge blow to corruption, as most illegal business is conducted in cash only. In that sense, the move is a risky but but bold and decisive step. Modi means well and had taken into account the fact that if the transactions in cash can be curbed, the intensity of illegal transactions would decrease immensely. His moves to tackle corruption and black money since taking office in 2014 has finally begun to scratch the surface and we can really expect some major policy reforms in the coming years from his government.

No doubt Modi’s demonetization drive has so far proven popular among increasingly aspirational voters who are tired of corruption, although views among the broader population and economists are divided over the efficacy and fairness of the move. It will go a long way in improving the chances of Modi government in the UP elections scheduled early next year.

It must also be kept in mind that delivering a corruption-free country requires more than banning currency notes. The key should be reforming systems. In this regard, India can learn a lot from China, where corruption is considered a serious crime with grave punishments. In fact, anti-corruption has been the focus of the Xi Jinping government since he took over as President in March 2013. Hundreds of officials have been purged – many for massive corruption, although some have also been seen to be political rivals.

Comparatively in India, where even a common man can figure out that most of the netas and babujis are corrupt, still no major actions are taken by the enforcement agencies.

So we must adopt more stringent polices towards corrupt individuals. In that regards, measures such as special courts given complete autonomy to deal with corruption cases may be taken by the government. Demonetization though a brilliant move must therefore be supported with other policy changes as well.

This article was originally published here.

Content Marketing And Its Impacts On Business And Startups [Revised]

Posted on November 1, 2025December 2, 2025 by Bhavik Sarkhedi

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

About 20 years ago, the most effective way of reaching your customers was magazine advertisements, TV ads and radio jingles. It helped businesses with huge budgets to generate insane amounts of leads. In the digital era, traditional marketing isn’t effective and it turns off the consumer. Or, the consumer turns it off. So, what’s the most efficient marketing vehicle for companies big and small now? It’s content marketing. Content marketing costs 50% less than traditional marketing and it generates about 3 times as many leads.

10 Tips To Do Your Content Marketing Correctly

The caveat, though, is that everyone around you is starting a blog and experimenting with content marketing. 51% of B2B companies surveyed by Content Marketing Institute said that they plan to increase their content marketing budget in 2016.

Essentially, content marketing is a strategy whereby you create and publish information to build meaningful relationships with your audience. Content includes, among other things blogs , FAQ’s , videos ,white paper , e books form content. This content need not to advertisement of your products and services but a brief and meaningful information about your company, your products and services and how they are beneficial to consumers.

How It Is Useful To Establish Business

For an established business it is not a hard task to create an audience due to prevailing brand name and goodwill in market. More over an established business can make maximum utilization of content marketing by providing informative content to audience it can add to its brand value.

such business can use content marketing to creak awareness of their brand among the unaware audience though the means of current consumers who get to know about the brand and products in detail with clear picture. for established business content marketing is way to add to its social value and moral duties of the company towards society.

along with the advantages there are disadvantages also. if represented content in an inappropriate format or unfriendly user interface the content may produce a different picture which may hinder the brand value of the business. Read business news.

Content Marketing For Startup

When it comes to startups, content marketing is probably the most affordable and effective growth solution. It costs 25 to 40% less than paid search and it can increase your website conversions six fold.

Startups have a benefit of creating an viral trend or suspense before coming in to market officially this kind of publicity through content creates a word of mouth. more over a good content at regular interval gets to the eyes of people which in turn creates a buzz among the target audience. by surveys and startups can define product range to be provided this creates a consumer oriented business strategy. social media is an invaluable asset for startups.

Mint now a well known financial institution. In 2006 started with a online blog mint life to get audience attracted before launching its official product. Within a short period it had many bloggers and an exceptional following on the site seeing the appropriate chance it launched its main product, a tool that helped users budget their finances by gathering different accounts and balances in one place. Today mint receives 8 million visits a year.

Originally Published by Bhavik Sarkhedi here