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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

How to increase the downloads of any iPhone application?

Posted on by Bhavik Sarkhedi

Are you eager to see your iPhone app on the top of the ‘Store’? Should you really think that it is an easygoing task? Indeed, making an iPhone application is not at all simple and childish, but it will be worse if it has only 1000 downloads in one month. Iphone App development is a fast growing digital industry but without proper marketing for your iphone application, it is certainly impossible to reach good emplacement in your sales status. Yes, we already have plenty of expert tips which are shared on forums, communities, blogs, etc. You can feel as a ‘Ruler’ only when the users are proud of your design and smooth working of your app. Every iPhone developer puts his/her efforts is scoring the mobile app more eminent then why the question always stand, “What have you done with this app? What ‘s wrong with this?”

Gartner survey reveals that out of 1.5 million apps today in the Apple Store, only 6% have surpassed the set milestone in the number of downloads and money making. That survey comes to 16% in Android Play Store having 1.6 million apps available.

iPhone apps are known for its paid versions but try something cool and user-convenient. Creating free trial or offering a possible promo codes to users will definitely attract the new users. You can offer your app for free or at half price for a period of time. Tell me about it. iPhone app development companies are doing something wrong. What? They try to imitate the existing popular iPhone/iPad application either in terms of design, development or other various aspects. Here are few simple but smart suggestions that will help every iPhone application dominate the mobile market.

Social media is in like never before

Content Description, promotional video and screenshots ought to be dazzling, dynamic, unique and appealing so that it can be easy to publish(share) it on youtube, dailymotion, Facebook, twitter, google plus, myspace, etc. Also, one better idea is to ask your friends to share, relatives to retweet, and review it. (Review will always get you more sales). It is more advisable to hire a professional agency for this.

How about Press Release?

Won’t it bring more exposure to your new iPhone application among plenty of other new iphone app? Yes, it surely will. Make some noise about the release of your iPhone app. This will bring your app further into the limelight. Get the word out. PRWeb, AppShout or MarketWired are mobile specific agencies which not only helps to get more reach but potential blogs and publications.

A Website for Your App

Great Idea. You are everywhere now. Laptop, Mobile, Tablets. It is a good idea to make the website once your app is approved by the iTunes Store.

The Best Cove

iPhone mobile apps have the prestige of fetching customers with their A-class of everything. That’s right. It makes unique things to boost user downloads. The cover image is the primary thing to be noticed by the users. So make it unique, and don’t use the same picture from the screen-shot. Even smart developers forget to do the same.

Blogging your App

Blog regularly about your app, Publish regular updates, take active part in iPhone user and developer forums and discuss your app with all around. This will also let you gain more feedback on your app.

Get the word out

Advertising your app the traditional way could prove to be an expensive proposition. Link exchange programs, ad banners, Free classifieds ads section trade shows are various lucrative ways to market your iphone application. It will show the good results on google page. Discuss about your iphone app and its feedback on iphone related forums.

LR (Loyalty Rewards)

A time-tested way to increase repeat business from fans, Loyalty Rewards Program, reward frequent shoppers without having to print up cards. They don’t have to worry about tracking. You can maximize sales with minimal extra effort.

Social Referrals

Digital word of mouth is a persuasive force and the iPhone app development company is utilizing that in the best way to maximize the iPhone app download. It can include a simple feature that lets users post a link to your business to their social media profiles. This lets you to leverage users’ social networks to find new fans.

Keep an eye on them

Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion.

This article is originally published at 360 Degree Technosoft.

[Fact-Checked] 5 sane advises every start up should run from

Posted on by Bhavik Sarkhedi

Owning a startup is like owning an empire of your own. While each one of us manages to stay in our respective cubicles there are some fickle minded ones who successfully manage to begin their venture. However, this doesn’t begin in a single day; every entrepreneur goes through a number of risk zones, cautioned advises and grinding nights to reach there. While there are number experiences to experience there are some saner advice that entrepreneurs are better off.

So, here is a compiled list of 5 sane bits of advice that every entrepreneur should ideally run from because no matter what, the route to success is paved on your own.

1. Settle first – Being settled is good since it creates a comfort zone but not when it comes to starting up. You must constantly on the look out of innovation and upgradations. The moment you decide to settle with an idea and create a comfort zone around it, be sure that this settlement shall soon dissolve and swallow you. Keep that unsatisfied expectation always on your sleeves since it lets you go a long way.

2. Experienced employees – Sage and saints often advise the new generation to hire the ones who have experience in the field since they can majorly input in the growth of the stat up. But, contrary to this belief hiring fresher turns out to become beneficial. Fresher employees are enthusiastic, inclined to learn and raw in terms of talent. Their ideas often go hand in hand with the trend which is ideally necessary for expansion and growth.

3. You are too young – The colour of your beard is certainly not an evidence of your wisdom. Young entrepreneurs often get to hear that they are too inexperienced to actually build an empire but hold on! Since when did the age guarantee maturity? Go ahead, if you believe that your idea is worth your investments.

4. Know your business – Yes, true! Knowing your business in and out is mandatory but giants of the industries didn’t advance in their business merely by minding their own. A keen eye on competitors and expertise of their moves is also necessary if you wish the survival of your startup in the long run.

5. Focus on profit – This is correct but partially. You need to focus on profits, but ‘only’ profits? Well, No! Your startup is not merely an organisation to you rather a brewing passion that you are making workable every day in and out. Without profit, the startup is not going to survive but broaden your senses and focus on other facets such as building the relationship. This shall take you and your startup in a long way.

Owning a startup is not a cake walk and the advice that worked for them may not work for you. Hence, do what your practical senses feels right at and you shall be able to gather a whole lot of new experiences. The advisory groups in your circle should be welcomed but don’t make yourself follow them mandatorily. Following the herd won’t make you a leader.

Milestones for India in 2017

Posted on by Bhavik Sarkhedi

Union Budget

After demonetisation, a bundle of friendly announcements are expected in this year’s Union Budget for all the sectors of the Indian society.

This could well end up being the characterizing Union Budget for the Narendra Modi government. Demonetisation has not just disturbed the economy, it has prompted to a considerable measure of hardships for normal indians. Be that as it may, most have borne the torment stoically with the expectation that the long haul pick up would be justified regardless of the transient agony. Most are trusting that when fund serve arun jaitley presents the financial plan in february, he will uncover measures that would profit conventional indians. An awful spending plan could end up being shocking.

The Arrival of GST

Goods and Services Tax (GST) is a proposed arrangement of circuitous tax collection in India blending the greater part of the current expenses into single arrangement of tax assessment.the level and power of antipathy between the government and the opposition, it searches to a great degree troublesome for the expansive GST administration to become effective on April, 1, 2017 as initially imagined. Yet, there is little uncertainty that GST will in fact turn into a reality by September. There will be many hiccups and getting teeth issues in the early stages.

Uttar Pradesh Elections

The biggest state in India will choose another administration and boss clergyman in 2017. For Mayawati, the races are essential, uniquely after her gathering BSP was wiped out in the 2014 Lok Sabha decisions. A triumph would mean recovery. Akhilesh Yadav can stand to lose as he is still extremely youthful and has a long political profession ahead. The races will be essential for Narendra Modi as well. A poor execution would be viewed as a decision against demonetisation. It would likewise extremely mark his picture.

Who After Pranab Mukherjee?

On account of demonetisation and other political wars, this one has so far missed media consideration and investigation. Be that as it may, the race of another President of India will be a major political minute and test for the Narendra Modi government. Despite the fact that generally stately, the workplace of the Indian President gets to be distinctly basic if no gathering or cooperation wins a greater part in the 2019 Lok Sabha decisions. Pranab Mukherjee offers a fantastic compatibility with Modi. Yet, no President has been given a moment back to back term for over four decades. Atal Bihari Vajpayee had pulled off an upset by picking the mainstream Dr. A. P. J. Abdul Kalam. Could Modi do a rehash? Furthermore, will an unyielding restriction permit him any space to move? Similarly essential would a substitution for Vice President Hamid Ansari who will control procedures in the Rajya Sabha.

Action Against ‘Benami Properties’

In the wake of assaulting black money by demonetisation of high esteem curency notes, Prime Minister Narendra Modi is good to go to go up against “benami” properties to check corruption. In his last Mann Ki Baat of the year, Modi said the administration will soon operationalise a solid law to adequately manage “benami” properties. “We will make a move against “benami” property. This is real stride to destroy corruption and black money.

68 Years Of Republic And Back To Square One

Posted on by Bhavik Sarkhedi

Sixty eight years ago, we stood as a republic on 26th of January 1950. As Rajpath held another banner lifting on this republic day, we have to ask a few questions: What is a republic? Whose republic? What does it intend to poor?

Following sixty-eight years of a legislature of the general population, for the general population, by the general population, where do we stand? Is it simply one more such day of the year, where we are compelled to soak up patriotism and love for a country?

Despite the fact that India has the world’s biggest youthful workforce with normal age to associate with 29 years by 2020, it is still unexpected that the majority of these adolescents escape their country for better open doors abroad.

A developing populace, a motivation to reservations and better expectations for everyday comforts makes it fundamental for the same.

India accomplished freedom from the grip of the British Empire in 1947. What’s more, this infant country needed to confront certain difficulties.

The issue of religious obsession, position chain of command, the rich-poor gap represent a substantial danger to India’s solidarity.

The infant country needed to make another constitution, which suited a wide range of individuals, maintained the possibility of popular government and affirmed its own particular sway.

Many individuals all through the world scrutinized the presence of India. One American writers wrote in 1951, “India implies just two things to us – starvations and Nehru.” But, today I can’t help thinking that India has prevailing at obliging every one of the distinctions.

In any case, there are numerous issues that have won in India throughout the years. Since autonomy, poverty has remained our “Undesirable” guest, which has taken diverse shapes throughout the years..

Truth be told, each fourth individual in India is poor; this generally represents around 275 million individuals. Numerous towns are not connected to the chief towns with proper pakka (solid/tar) roads.

The town populace is still beset with open toilets. A considerable lot of these towns don’t have the fundamental offices like power, apt waste framework, clean drinking water, a clinic, and a grade school.

Genuinely, India has attempted endeavors to push ahead from where we remained in 1947. In any case, there are numerous zones that simply remain the way they are. As indicated by UN, India has the biggest malnourished populace on the planet, which represents around 194.6 million undernourished individuals.

With the proficiency rate more than 74 percent as per 2011 enumeration, regardless we have far to push ahead. Around 280 million Indians are uneducated, this is almost equivalent to Indonesia’s populace, which has 96 percent education rate.

Our training framework itself needs recovery. From the instructing of history from provincial point of view to recounting the account of India, from theoretical educating to application level, from slates to brilliant sheets, there is a great deal that should be changed.

Indians are prepared to be great representatives. We concentrate every one of our lives to be utilized by some lucrative corporate organization that pays well. What’s more, here is the reason we have a substantial piece of unemployed youth. ‘Beta, you ought to do Engineering degree or turn into a specialist. Something else, no one gives you endowment’. This expression has steered packing in ranges that have restricted open doors.

What are you great at? Well! I don’t have a clue. Regardless of what we study and the amount we think about, the greater part of us wind up with doing nothing. Our educational framework neglects to give professional preparing.

Our educational framework instructs a fish how to fly. Albert Einstein once stated, “Everyone is a virtuoso. In any case, in the event that we judge a fish by its capacity to fly, it will leave its entire life trusting it is unequipped for doing anything”.

Today, our instructions framework sets us up to be what the general public needs us to be, as opposed to what we are able to do. Each and every other parent needs their kids to be cutting edge designers and specialists.

Numerous youngsters who are bad at science and math trust that they are dumb and pointless. Our educational framework should be restored. We require the world to permit everybody to seek after their interests; permit them to settle on their own decisions.

India is the place that is known for towns. There are upwards of six lakh towns in India which represent around 70 percent of our populace.

The vast majority of the villagers are uneducated and slanted towards customary cultivating. More than 600 million individuals in India rely on upon horticulture as a profession.

The vast majority of these agriculturists rely on upon precipitation for water system. At the point when harvests are poor, less sustenance grains will be accessible in the market. A crisscross between interest for sustenance and the supply of nourishment grains drives up the cost of nourishment this is called nourishment swelling.

At the point when farmers reap few yields, they acquire less cash. Subsequently, they purchase less things – less tractors, less cruisers, less TVs and even less garments and snacks. Low request influences the business and benefit of organizations that produce these products.

The nation has nearly been desensitized to news of farmer passings. With extreme dry spell, the farmers don’t have enough water to drink, let alone to develop crops with.

What does republic intend to them? How can it matter in the event that it is republic or flexibility to the individuals who are attempting to procure two square dinners? Republic is simply one more day of the year until the poor are inspired, instructed and utilized

Towards a Fair Society by a group of writers

Posted on by Bhavik Sarkhedi

We live in a world full of contradictions . On the one hand we have people  rolling  in luxury  and on the one hand we have people who even struggle to manage two squares of meal a day . More than Ninety percent of our Indian workforce is trapped in unorganized sector , with no social security benifits . Their life is trapped in endless cycle of struggle and toil .

Today , we live in an era of free market economy , dominated by capitalist ideology . In a society where there is no concept of free lunch , how can a person of limited means ensure justice for himself . The Constitution of India puts every person on equal parlance and incorporates the ideals of Justice , equity and fairness for all citizens of India . But how can these priciples be applied in practice in a society which is marked by an extremely  uneven economic landscape .

In India , according to World Bank Report , over 23.6 percent of poppulation lives below $1.25 per day . In a society where a large chunk of poppulation , is struggling to make the both ends meet  ,  what mechanism can be established to esure accessiblity to largely expensive legal services for them so that justice can be ensured for all . For ensuring the continuence of civilised society , it’s very important that rule of law prevails and even the people at the bottom of pyramid has access to legal services , so that they can ensure justice for themselves .

In these pre-text the concept of probono work finds a greater relevance than ever before in contempory society , which is marked by extremly unven economic landscape . Pro bono literally means work undertaken without charge especially legal work for client on low income .The term ,”pro bono “ , which is a short for ,” pro bono publico “  is a latin term that means ,” for public good “ .  It involves lawyers and law students giving up their time on voluntary basis for people who need legal assistance , but aren’t in a position to afford for the same . In practice it is to help low income people with legal problems and needs . The pro-bono work is an umbrella term  , which refers  to providing free of cost legal services to the poor , or to organizations with principle purpose of promoting the interests of poor , to individuals , groups or organisations seeking to secure or protect Civil Rights , Civil Liberties or Public Rights  and in connection with activities for improving the law , legal system or profession of law as a whole . Unlike traditional volunteerism , it is a service that uses the specific skills of professionals to provide services to those who are unable to afford them .

Pro –bono as a concept is now gaining momentum in India . In devloped countries like  USA , UK , Australia etc  this concept is already very well incorporated in legal profession and is in practice.

In U.S.A for instance , Lawyers are recommended under American Bar Association (A.B.A) ethical rules to contribute at least fifty hours of Pro-bono service per year . The A.B.A standing comittee on Pro-Bono , is a national source of information , resource and assistance to facilitate and expand the delivery of pro-bono legal help. The A.B.A standing committee also sponsors Pro-Bono week during the week of october 23-29 .  Law universities in U.S.A makes it mandatory for Law students to complete require amount of time of pro-bono work . And  this is a condition precedent before conferring a Law degree on a student . Universities of International repute such as Havard Law School , Stanford Law School , N.Y.U etc.  Have made a minimum of 50 hours of pro-bono work as a condition precedent before conferring a Law degree on a student .  There are rules which confers an obligation on Lawyers to fulfill a stipulated requirement of minimum number of pro-bono work hours . The American Bar Association describes the parameters of Pro-bono for practicing lawyers in the Model rules of professional conduct . Model Rule 6.1 states that lawyers should aspire to render  – without fees – at least 50 hours of Pro bono publico legal services per year .  Further incentives are also given to those who do these pro-bono work . These kind of rules and regulations boost the Pro-bono work  and helps in achieving the noble intention which this Pro-bono work is intended to achieve .

In United Kingdoms also , many law firms and Law schools have celebrated an annual pro-bono week , which encourages solicitors and barristors to offer pro-bono services.

In India this concept is new , but is slowly and steadily gaining momentum .  When a large section of population finds it difficult to possess even sufficient means to live , it is unfair to expect of them to cater to the lawyer’s fee. Hence this concept of Pro-bono finds even greater relevance in devloping countries like those of India . So it is demand of time that this concept of “ Pro-bono” should be systematically devloped with the help of state intervention in order to ensure justice to the millions of poor of this country . Supreme Court of India , by it’s various judgements has rightly incorporated Legal Aid as a part of the Right to Fair Trial . Supreme Court in Hussainara Khatton case held that a reasonable , fair and just Trial involves free legal service to the poor . It was further held in a case of ,” Suk Das v. State of Andhra pradesh “ , that a trial conducted in the absence of due legal representation to the economically disabled stands vitated . The Supreme Court has recognized the ,” Right to free Legal Aid “ , as a part of the ,” Right to Life and Personal Liberty “. Article 39A directs the state to ensure that justice is not denied to those unable to seek it’s recourse for want of economic needs .

Further by the force of Legal Services Authorities Act , 2002 the Government has established a hierarchy of State , District and Taluka Legal Services Authorities  , to give effect to the constitutional promise of equal access of justice . These Legal Service Authorities provides free legal services to the poor and downtrodden sections of the society .

Law in India puts an obligation on Indian State to provide free legal aid to the poor sections of the society . However , the law does not confer any obligation on Lawyers and Law firms for compulsory pro-bono work . Well there is an ethical Obligation but no legal obligation on lawyers to provide for Pro-bono work.  In country like India which is home to second largest poppulation in world , it is not possible for government to cater to the legal needs of large poor sections of society . Hence it must encourage voluntary pro-bono work by legal fraternity , by giving them recognition and giving them incentives . This will help in creating environment conducive for development of voluntary Pro-bono work .  NGO’s involved in giving free legal aid should be appreciated for their work and should be provided with grants . In order for effective  implementation of free legal aid service , Government should largely assume regulatory role. That is  it should recognize individuals or groups involved in providing free legal aid services   and then should provide them with incentives and all necessary support for carrying out pro-bono work . This will help in effective implementation and more people will be inclined to provide pro-bono work due to the benefits of incentive attached by the government .

Further law students should also be encouraged to participate in voluntary pro-bono work for the larger cause of the society . Following the trend in many developed countries , many premium Indian universities have also incorporated the compulsory requirement of minimum hours of pro-bono work.

Justice for all is the basic requirement for continuance of rule of law . The presence of Rule of Law is extremely important for the existence of Civilized society . Paucity of economic resources should not prevent any person from accessing legal service , in order to ensure justice for himself . Hence , the State should assume pro-active role in propogating , facilitating , and supporting voluntary Pro-bono work .  We as the citizens of the country should also realize our responsibilities towards society and we as a nation should take one step forward in the direction of ensuring justice for all.