Author: Bhavik Sarkhedi

Digital marketing is the new sales man or the key to the success of the advertisers in today’s world. Since the advent of the internet era the internet consuming mass of the people has been increasing, not only that, but the per capita consumption growing exponentially. This availability of internet is a boon for the buyers and sellers, as the internet penetration increases complexity for seller decreases.

Now the sellers don’t anymore invest into hiring salesmen for door to door marketing, nor do they pay heavily in promotion through print media and radio, which are far less impactful. They now invest into digital marketing.
So why does this field look promising? There are many reasons. These reasons which in computer world are called algorithms. SEO or Search Engine Optimization is an algorithm which displays the most natural outcome of the user’s search.

It does not discriminate and returns with the most relevant page on the internet. It also optimizes the results based on the past search history of the user. SEM or Search Engine Marketing is done paid basis. Based on how much the advertiser has paid to the search engine, and according to this their listing is done on the user search.

This is a more seller friendly algorithm which is generally more in use. It is also used in combination with SEO to create a perfect listing of web pages. Then there are various marketing techniques to find a proper audience among the huge mass of internet consumers. This algorithm works on the search history, cookies and cache memory of various users. As soon as these match the criterion of the advertiser their ad is shown to the user.

The content is also now a days automated so that the user is shown a specific ad from a list. Sometimes the advertisers have information about the potential buyer so they bombard info on their device.

So the big question why do you have to switch to digital marketing? Well, digital market is set to still grow further and believe it or not the stakes are too high as around 2 Billion is the number of buyers online by 2021. Whether it is a small business or large.

The main aim is to grow and thrive. With correct approach to digital marketing you can do it all. You can start off an email campaign, a social media campaign or go with content marketing. You can even go with e-commerce companies depending on your product.

An impressive presence on the internet in current scenario is a very necessary for a business to develop. Whether it be a FMCG, commercial or an industrial product online presence is must for growth.

There are ample of tools and companies available out there which can help you and you can always refer to web analytics of your page any time and plan your strategies.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.

Digital Marketing is a dynamic medium and you should always be adapting to the changes.

You may also like to read this Post:-

Digital Marketing: To inflate your Business

Top 10 skills you need to master to become a digital marketing expert

Curating content writing is no easy task, let alone engaging content. Writing engaging content is pivotal to marketing success in the long run. This gives rise to the golden question:

How to write more engaging content? The following guide explains in detail, how to get your readers to read through to the end to follow the call-to-action. The best content will receive the best responses from the readers.

Use a spectacular and engaging title

Contrary to the common notion, writing a catchy and creative title is the most important part. The title should be such that it fires the curiosity in the reader to read the content that follows. Be mindful to include the key words that you are targeting. Depending on
the type of content, you can use negative or positive emotions to evoke readers.

Let your lede do the talking

The lede, or the introduction to the content should be short and precise. It should tell the reader all about the content that follows, without revealing any vital details. This paragraph should convince the readers to read till the end.

Good organization of the content

The content, on the whole, on the whole must be well organized. Headings and subheadings with subsections make the content easy to navigate, and the readers also have a clear understanding of what they are reading. The ending of one section or paragraph and the beginning of another should be free- flowing, to avoid any confusion. The beginning and ending of each subheading should reinforce the ideas being portrayed by the content.

Use add-ons wisely

It can be monotonous for the readers to read lengthy articles. To add spice to your content, visuals such as videos, gifs, images, SlideShares and Infographics can be used. Typically, three to four visuals can be used in a 1,000-word copy. This breaks the
monotony.

Offer value to the reader

The reader will expect a take away from the content. Offer relevant advice, tips, solutions, etc. Since you are providing valuable inputs, it will help enhance your brand value and trust. Actionable content highlights leadership qualities and gives a good
impression. Ultimately, the reader should feel that reading your content was thoughtful, helpful and useful. Include images and infographics to enhance readers’ interest.

Surprise your readers

The key to consistent readers, is credibility. Surprise them with giveaways such as links to further resources regarding the topic. Include realistic and relevant statistics to help them understand the intensity of the content. Include relevant quotes and sayings by

leaders in the industry, so that the content is more engaging. Share real- life examples and solutions so that readers can benefit from the suggestions. These benefits only add to the image of your brand.

Convince readers to follow your blog

Convincing does not necessarily mean requesting the readers to subscribe or share. Boost your claims with relevant numbers and represent the data in a way that will boost the confidence of your readers. Make sure that your competitive advantages are
highlighted. Use illustrations and depict how your product is useful to your readers.

Emotional Quotient 

Avoid the passive tone, as it appears to the readers that you are distant and not a part of the solution. Bring in personal tone by adding real- life, personal examples. Let the writing style be such that you are conversing with the readers.

You may also like to read this Post:-

5 Tips To Gain Traffic With Your Content

What makes content the king?

Time and tide wait for none, and nor does it act favourably to you all the time. The realm of business is fertile yet if one implements a futile outlook on the effectiveness of the technology, then rest assured, they might be facing a decline in their profit. The relevancy of Search Engine Optimisation or SEO in marketing or brand enhancement must be respected and implemented wisely to gain competitive advantage.

Let me just cut the chase and jump straight into the topic. The thing is, our technology has advanced quite a lot ever since the first computer was devised. Nowadays, it seems as if technology might outwit us. By harnessing such a powerful tool we can gain a lot of things. If you’re having trouble figuring out why to use SEO here are a few of its industrial applications.

1. Making it to the top page

While searching for a specific service on Google, one won’t even bat an eye on the second page of the search results. Recent studies show more than 30% traffic goes to the first result in the first-page search results and the rest of it goes to the first page in the results. Hence, there’s a common belief among the visitors that the first to appear on search results are the best ones. SEO can help you get that spot!

2. Higher traffic

Self-explanatory, once you grab the first spot, more people view your site hence boosting your chances of monetising it! The monetising part, however, depends on the majority on the number of ads placed as well as the net bounce rate. But the keywords helps in attracting the visitors hence increasing the chances of generating better revenue, provided ads are placed properly. This should be done under the assistance of an SEO expert.

3. Better User Experience.4. Building up the authority.

An SEO helps in the building up of authority by learning the most famous keywords in your website and making contents about it. However, for this, you might have to consult an SEO Consultant!

5. Surveying and Feedback

The rise and fall of a business organisation are hugely determined by the way the company is perceived by the audience. To understand this it’s important to get our hands dirty in customer analytics. SEO can help you identify the topics most-liked by the audience and helps the organisation understand the part they should put more hours in, in order to attain customer satisfaction.

Search Engine Optimisation fuels your engine for generating a successful revenue throughout
the year. Optimising your article with proper keywords is important to gain a competitive edge
for attaining profit

You may also like to read this Post:-

What is the role of a professional SEO consultant?

Rebuilding the SEO Strategy with Structured Data

This is the time when you decide to go for higher studies and that too in abroad. Higher education is
important for those who are certain in a way that they want to move further in academic front and
enrich their knowledge base. Now as you have made up your mind for higher education rather than
doing job, half of the work has been done. Now the remaining part consist of following steps:

1. Decide the country in which you are hankering for study.

2. University/college.

3. Appear for the exams like TOEFL & IELTS (for Language), GRE (for MS), MCAT (for Medical), LSAT
(for Law) etc.

4. Statement of Purpose

5. Letter of Recommendation

6. Essay

7. Score of your qualifying exam

Top Content Writing Companies in India – Read More

Out of the above listed steps third and fourth steps are of the prime importance. You have to study
hard for exams so that you will have a decent score to get admission in a good college or university.
The statement of purpose (SOP) which is having equal weightage as that of your exam score should
be well written. SOP is an essay about yourself including the purpose of applying for the particular
course, your background, goals and everything else that can describe your personality in a good way.
You can also write SOP for yourself but if this is your first time then it is not recommended. There are
a number of content writing agencies are available in India and anywhere else that can write SOP for
you. They are having experience of writing SOP, it is a good option to go for. So here I am listing TOP 5
companies you can opt for your SOP and further increase your chances of studying abroad.

1. Write Right
2. Estorytellers
3. Taletel
4. Bhavik Sarkhedi & Co.
5. KalamKagaz

1. Write Right: This company is basically dealing in Technical writing, Non-technical writing, SOP
writing, advertising, marketing, Guest posting, Slogan writing and lot more. There motto is that the
content should be served as a main course and not as a starter. It is based Ahmedabad, Gujarat.
a. They have a team of proficient and experienced writers and can deliver the content as per the
requirements.
b. They are listed as a Top content writing agency at Clutch and Goodfirms for India and abroad.
c. They have hold over the quality of their content which makes them at the TOP of my list.
d. They consider deadlines of the content equivalent to the quality of the content, so they are very
good with the time management.
e. They have a experience of 5 years and worldwide presence.

2. Estorytellers: This company is dealing in all the digital content available on the internet. They are in
SOP writing, Blog writing, Academic writing, Social media writing etc.
a. There team is specialized in building engaging and creative content.
b. They have experts to advise you on your SOP writing.
c. They are also a big name in proofreading.
d. Also their content is pocket friendly so taht you can get a good quality at an affordable price.

3. Taletel: When you want the content faster as well as cheaper then any other company, this is your
destination. They are dealing in SOP writing, ebook writing, ghost writing, creative writing etc.
a. As mentioned earlier they are the cheapest one available in the content writing.
b. They have writers from different backgrounds so you can expect all kind of content writing from this
company.
c. Their USP is the time management, being a small company however they are very dedicated to their
clients.
d. Content quality is also good for the fact that they are not as old as other in this list.

4. Bhavik Sarkhedi & Co.: This company is dealing in SOP writing, LOR writing, creating writing,
Technical Content writing and also in consultancy services. Bhavik Sarkhedi is the founder of this
company.
a. He has a team of good professional writers.
b. Quality of the content is very good so you have to worry about you SOP.
c. The best thing about them is that they are always a call or a text away. They are very responsive.
d. The founder is featured in many articles like Entrepreneurs, Lifehack, Huffington post, Goodreads
etc.

5. KalamKagaz: They offer content writing service across multiple sectors such as Business writings,
Personal writing, Educational writing, Creative writing.
a. They have a experience of 7 years and presence in 12 countries.
b. They have good writers available for your SOP writing anytime.
c. Time management is also good so you don’t have to worry about time limits.
Hope this clears all your doubts. Good luck with your SOP writing.

You may also like to read this Post:-

Things to keep in mind while applying for abroad universities

Top Recommended SOP Writing Agencies For Visa Applications