As the world continues to depend more and more on the internet for the most basic queries to the most complex issues, the content available for any given topic is colossal. A consumer can do self-guided, in-depth research on any topic complete with all the facts and figures. The internet has no dearth of content on topics from healthcare to legal, healthcare to personal care. You type it, you get it. Content creates businesses into empires just by their sheer ability to target the audience where it is required.

Seth Godin calls content marketing “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.

So What Makes Content the KING?

Content marketing has become the major digital marketing tactic, with over 90% of B2B and nearly 90% of B2C marketers admitting to including content in each of their marketing campaigns.

Content alone can make your brand king. It can bring your blog on top of search results, getting you more traffic and of course, converting those clicks into business.

Sometimes, great content can make customers buy even when they are just into the mode of window shopping.

Read More: Trying to find the right content writing agency? Google Write Right because we write it right

The other day, I along with my partner had gone to the mall to.fill up our pantry. However, by the time we came.out, we had overshot our list of essentials and practically replaced half the brands we wanted to.buy with others. This came after reading the description (read content) on the items we were buying. We ditched our old brands in favor of newer ones solely based on content. This is the power of content. It can make people change their minds by targeting their mindset.

However, clicks do not equal likes/shares which in turn do not equal business.

It is estimated that out of 10 people, 8 read the full headlines and only 2 out of those 10 clicks through the article. People generally either do not find the content interesting enough or feel that it is just average.

How some of the content writing stays relevant always?

When content is created as a flagship or first over a topic, it becomes a sort of go-to article for the industry and is used as reference material by future content creators and curators. It is always relevant and more favored.

Short-term content writing is also important as it refers to the immediate need of the market.

Content creators should keep in reworking their content so that their piece of work is always up-to-date and relevant according to the needs of the time.

I Have Something To Say.

The content you are planning to write should be original, personalized and relatable.

When we do a keyword search, Google throws hundreds of thousands of links in a few milliseconds.

The above image shows the humongous amount of search results thrown up by Google in just 0.56 seconds. However, the real point which remains is with how many of these links are the readers able to connect?

One of my friends works as a freelancer came in with her article on which she was asked to rework. The editor had cited the inability to connect with the content. When I read the article, it was a terrific piece but the only flaw it had was that the article lacked personalization which made it just like hundreds of others already available online.

While writing, a content writer should keep in mind that whatever s/he is writing has either already been written or someone is working on the same topic exactly at the same time. So what makes that tiny difference which catapults a similar blog post or article to heights?

The simple answer is the personalization of the content. It enables the customer to differentiate between your company and its competitors by providing enhanced engagement, increased trust, and credibility.

Dynamic personalization of content can help create a unique experience for each user. It does not let the content get boxed in an orthodox way. It helps in catching the attention of the customer. engaging content can make the customer more and more interested in your business.

For example, the OpenTable app sends a follow-up mail to the customers who make bookings through it to know about their experience.

Amazon encourages its customers to rate and share their experiences to add credibility to the products in its catalogue and thus, influence future customers.

Some businesses invite customers to share their experiences on apps like Facebook Live or Instagram.

Netflix and Amazon curate further watchlist by observing the pattern of users’ last watched items.

78% of consumers say that personally-relevant content is a determining factor in their purchasing decision

• Increasing personalization can lead to a 500% increase in consumer spending
• A lack of relevance leads to an 83% decrease in engagement rates

Originality Sells

Example: In Google when you type ‘Best Content Writing Company in India’ or ‘Top Content Writing Agency India’ – Google is smart enough to understand the original phrase ‘Content Writing Company.

While creating content, it is imperative to authentically represent your company’s mission. Transparency between a company and its valued customers can only be established when the company can gain the trust of their targeted audience.

Seasoned customers can very well point out loopholes and hidden points by just having one look at the content.

The content should be the brand’s voice and add value to the target audience.

Any opacity and misleading content writing and marketingcan be a red flag to customers which in turn makes companies suffer.

Any discrepancy in words and work of the company can very well cost a company its reputation.

Case in point:

• 86% of consumers say that authenticity is a key differentiator that leads to a purchasing decision
• 73% of consumers would pay more for a product if the company behind it promises transparency
• 94% of consumers say they would remain loyal to a brand that provides complete transparency

The purpose of content marketing is to sell products by providing value to the audience by educating them about the company’s mission and its products.

It helps the target audience to achieve their goals concerning what is offered by the company.

Also, it makes them comfortable while engaging with your brand.

Informative and engaging content can provide an insight into the company’s doings.

Google analytics shows that an average article on pages 1 to 10 has 1890 words in it. This means that this is the approximate number of words that can hold the attention span of the reader.

An example of Google analytics:

The ever-changing algorithms of google have made the content creators more aware of the importance of authentic, personalized and value-adding content.

Go By The Word-Of-Mouth

To make the content for a company all-encompassing, employees from each level should be included to have an opinion. The content creators should move out of the marketing team and include employees from each level to have a say in content creation. To have multi-level opinions with regards to perspectives, needs and expectations from the content can help develop a novel and unique approach towards the understanding of the goals the company wishes to promote. By going into the length and breadth of the company, content can easily be made more personalized rather than the standard template kind of approach. The audience can connect better with the ins and outs of the company.

Various tools like Facebook and Instagram can be used to make the content widely acceptable.

And if not, different, smart and creative content writing companies are doing their best job to do the same.

Let Us Sell Together

When we create content in collaboration with people or brands in and out of the company, we use the knowledge and best of marketing strategies of both the parties to create a powerful.combination.

Two companies can come together to promote their brands in collaboration with one another, or may even create an entirely new product.

Uber & Spotify came together to create such an example. Soundtrack for Your Ride

This gives a value add and a boost to the marketing to.both the parties involved. Since the collaborators have no competition between them, this arrangement works for both

Sometimes companies collaborate with other companies who have similar values and missions as their own.

In such collaborations, product description videos, webinars, Apple product launch like events, play an important role.

Regarding the consumption of video content:

• 75 million US consumers watch video content daily
• By 2019, video traffic is expected to account for 80% of all consumer internet traffic
• Video content that’s around two minutes in length generates the highest levels of engagement

These collaborations allow the businesses to play off their and their partners’ strengths.

Since the partners are non-competitive, the benefit shared is mutual. Cross-promotion provides value and supplemental marketing content by utilizing the content by both brands.

A partnership between Amazon and American Express is such an example.

Get Influenced

Influencer marketing is another trend that can provide credible content to a company’s brand. Since the influencers create custom content for the products, it can give a unique flavor to the marketing.

The influencers have a huge following across the social media platforms, so when they share such custom videos among their followers, it gives more visibility to the product.

Companies which make sports gear also rope in sportspersons to influence their target customers.

Be Omnipresent

By providing your content on various multimedia sources can make your brand be present on the minds of your customers.

Presenting audio content over radio channels can have a great impact on the target audience as while stuck in traffic or working, people like to listen to radio broadcasts.

Another good option is.podcasts. marketing guru, Neil Patel broadcasts a short podcast daily which can be listened to while getting ready for work.

According to the HubSpot behavior survey, internet users want to see more social posts, news articles, and videos. While the top three content types aren’t surprising, the ever-changing habits of users are apparent. Not long ago, podcasts and blogs dominated the content world. Now, consumers say they would prefer online courses, research content, and interactive tools.

Small Moments Matter not only in life but also in creating content

Ask and meet any content writing companies how much efforts do they put in creating a lifelike story and you will know.

Short and sweet is the correct phrase to describe micro-moments by Google. They provide short and quick answers to the queries put up by the users.

Whereas long format has its benefits like giving detailed answers in the form of FAQs, short-form micro Moments can be an easy way to satisfy customer curiosity.

Hello ChatBot!

Chatbots both manual and AI operated are gaining popularity among businesses. On average, almost 40 % of companies use chatbots while dealing directly with the customers. with the help of natural language processing (NLP) and Machine Learning, chatbots are being utilized to not only communicate but being used as search engines, store assistants, shopping guides, and giving suggestions to the customers.

 For example, H&M, Sephora, Burberry, etc.

Advanced technology is making dependency on human interaction increasingly Low.

The modern customer is smart enough to understand that chatbots cannot answer their every query, but they expect to be guided in the right direction.

How chatbots are utilized:-

• Provide quick and easy answers to simple, frequently asked questions regarding your services
• Provide details regarding delivery, payment, and other such transactional processes
• Collect information and feedback from customers to be analyzed later.

Too Much Is Also Important

Cluster content is long-form content which is more than 1000 words. Marketing guru Neil Patel says articles on page 1 of google search have an average of 1890 words.

With changing algorithms of Google, the use of keywords, jargon, boxed or segmented terms is now passé. With your content, you need to convince Google that whatever you are writing is going to.add value.

Even Long keywords are being rejected by Google algorithms.

Ubersuggest is tracking 619,718,788 keywords globally. During the last 30 days, only 24,593,402 of them generated over 10,000 searches.

And no matter what popular term you are going after, you are going to have a lot of competition.

It is advised that the content should add value not only to the target audience but also to the search engine.

According to Google, a single, detailed and independent blog about a broad topic under the umbrella topic is more valuable than a post just touching and moving ahead. Numerous pieces covering the lengths and breadths of the variety of topics have more chance of standing against the test of time and algorithms.

It is advisable to make your website the Bible of your industry.

Conclusion

though each of the trends for content creation deserves an independent blog post, let’s have a walkthrough of what we discussed:-

• personalized content can make a huge difference in articles on the same topic.
• authenticity and transparency of content can take the business to new heights.
• cross-team inputs can make content more appealing to customers.
• partnership with other companies can give a boost to your marketing content.
• influencers can help create custom content.
• short-form and long-form of contents have their benefits.

Creating valuable content takes a lot more than just a keyboard and writing. months of research, weeks of compilation, days and nights of creating meaningful content go behind this job.

Want to make an impact with content? Write Right is the best content writing company that will make all the difference. Trust word, not the world.

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Why is Content Marketing as important as Digital Marketing in today’s trends?

Why content Writing is important in today’s era?

The advent of the internet has brought in business opportunities that most of our fathers and forefathers did not even dream about. With the combined influence of Social media, a new way of marketing strategy has emerged – content marketing. 

With a bare minimum of 27 million pieces of content published every single day, it has become a tough competition to present your content to the world of social media. 

The shortening attention span among consumers has not made content marketing any easier – as businesses spend a ton of money, failing to get even a second of somebody’s attention.

This has resulted in very low or zero engagement among millions of perfectly written blogs and social media posts.

If content marketing was the “key to growth” in the millennial generation, why is it not effective anymore?

Content marketing is still the best way to improve your business, but the way you present your content is the missing link in engagement. Storytelling for Brand Marketing is the “devil you miss in the details” for an effective content strategy.

What is storytelling in Brand marketing?

“Content is king and it will always be so”, but valuable content is not enough in the competitive market. A brilliant content marketing strategy makes your unique content even better.

Storytelling is a famous marketing strategy that every business must inherit. It aims Providing Value through a story-based narrative.

Every successful brand has an existential purpose that serves as their secret recipe for success. This purpose serves as the reason behind all their business decisions. Their existential reason explains why they spend every single penny on a marketing strategy or product development.

Serial entrepreneur and content marketer, Gary Vaynerchuk always preaches the term

“ No matter what you do, your job is to tell your story”, which explains why he is so successful in his field of business.

Four reasons why storytelling is important in brand marketing

As we’ve emphasized the importance of storytelling, we think it is just fair to tell you why storytelling is important. Moreover, the best stories start with a why and the reasons are what makes them stand out.

Storytelling Makes your brand unforgettable:

The worldwide web has given the power for every single human to start their own business. Even a teenager can start his own business with a valid website and active social media channels.

By putting up a valid story emphasizing a purpose, a brand can bring out its humane aspects, garnering attention to itself. 

Moreover, trust is hard to earn in this fickle world, but a brand with a well-put story enables a consumer to trust you and the facts of your content. With trust and validity, a consumer can have an unforgettable experience.

Storytelling builds you a following:

A powerful following is something that we all crave and appreciate in the modern world. We are social creatures and seek trust from social validation.

For example, when most of our friends, tell us about the great food at a restaurant for, we pretty much believe it. Even without experiencing the food for ourselves we would gladly recommend the restaurant to our friends and family. This is a result of social proof from the story our friends just told us.

When you have a valid story to tell, people are more interested and focused. This enables them to follow your content and listen to what you have to say. When your story does add any sort of value, they instantly convert into a follower.

It helps Forges a strong connection with your following

Humans are blessed with the ability to make well-informed decisions through proper analysis. The stages of civilization have amplified our ability to think and act accordingly.

Civilization has also amplified our emotional characteristics to make us emotional beings of nature. We love and feel fierce, then all the other living beings on earth.

By putting out your purpose and goals, through a well-developed story causes us to have an emotional connection towards a brand. Engaging with your audience helps them understand your brand and give them a feel-good experience. 

When your story does add value to a potential customer, there is a high chance of them buying your product and services.

Builds brand awareness through purpose

The story you put out through your content shows your purpose. When the purpose is just to earn more money, people will eventually sense that and stop doing business with you.

Business is about making money, but this is secondary and something attainable in the long run. A brand must focus on providing impeccable value through its services. Once it starts caring about its customers, money just starts flowing through the door.

Major brands and visionaries always look for simpler ways to solve problems for their customers.

For example

The e-commerce giant Amazon’s story is to help people buy their requirements easily through an online portal. The owner Jeff Bezos believed that customers can save time by shopping from their online portal. 

Uber had the purpose of making the commute easier for everyday people. Their story is based on how they help people find transport from their present location. With this simple idea, they have helped millions of people save time and money.

To sum up storytelling focuses all your content on improving the lives of people by adding value.

“ Give, give, give without any expectations and when they find value in what you give, you will get a loyal and rewarding customer in return.

Hope this article emphasized why storytelling is important in content marketing.

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Top 5 Recommended Creative & Branding Agencies To Work With

Finding The Right Content Writing Company For Your Business

Hi, Today, it’s my pleasure that I am with someone who is a famous motivational speaker and image consultant and wait, a soon-to-be AUTHOR, none other than Bhavik Sharma. Welcome, Bhavik.

1. To start with, tell us something about you, Mr. Bhavik Sharma

I am a personal mentor, a business coach, a financial advisor as well as a spiritual guru. I am that person who can help you overcome all your worries and fears within a blink of an eye.

I am also a proud owner of a Tax Consulting Firm — SBA Associate. Guiding people has always been a passion of mine and so I chose this glorious path where I help everyone with my experience.

2. Tell us something about your first book ‘Eye am Spotlight’

In this world of constant noise and hustle, there’s always someone who’s keeping an eye on you. You may never know it. That eye can be in the various forms. Crack the code to overcome the obstacles of different spotlights. Be a spotlight hacker and gain the successful momentum in life.

This book is about the simple but secret thing that happens around us every day and we are unaware of it. Written for all ages, it gives inspiring insights on all the aspects and phases of life. Embark in the adventurous journey of spotlights and know the tricks to become a successful person.

Every eye is on you. You never know who’s watching you. Be a spotlight hacker and pave your path to success. You don’t know who’s watching you. All eyes are on you. Be a spotlight hacker and accelerate your success.

*Stay aware. Someone’s watching you every second. Be a spotlight hacker and excel in all the phases of life*

3. Wow, Super Interesting. Let us show readers the cover page of it.

4.Tell us about who you are Bhavik Sharma. Motivator, Speaker, Image Consultant, Author, CA.

I weigh equilibrium between all the above. I also handle a firm with 15+ employees and daily I deal with humans and emotions. I am who I am. I also made a video related to it.

It’s tough to maintain above all the identity and still be good at every designation. I try to put my shoe everywhere and it has been so challenging and exciting.

5. What is your philosophy to live life?

I think we only live once. We should make the best out of it. I wake up everyday to do something new and unique and undone. I want to make a mark in this world. I wish to give back to the society and people who need motivation and guidance. I believe

We’re going to sleep after we die; why sleep when we live?

Read more on medium.com

This blog is originally published here: Read Full Interview Here

https://medium.com/@Bk_sarkhedi/interview-with-image-consultant-and-author-bhavik-sharma-99e1fec6958d

Digital marketing is the new sales man or the key to the success of the advertisers in today’s world. Since the advent of the internet era the internet consuming mass of the people has been increasing, not only that, but the per capita consumption growing exponentially. This availability of internet is a boon for the buyers and sellers, as the internet penetration increases complexity for seller decreases.

Now the sellers don’t anymore invest into hiring salesmen for door to door marketing, nor do they pay heavily in promotion through print media and radio, which are far less impactful. They now invest into digital marketing.
So why does this field look promising? There are many reasons. These reasons which in computer world are called algorithms. SEO or Search Engine Optimization is an algorithm which displays the most natural outcome of the user’s search.

It does not discriminate and returns with the most relevant page on the internet. It also optimizes the results based on the past search history of the user. SEM or Search Engine Marketing is done paid basis. Based on how much the advertiser has paid to the search engine, and according to this their listing is done on the user search.

This is a more seller friendly algorithm which is generally more in use. It is also used in combination with SEO to create a perfect listing of web pages. Then there are various marketing techniques to find a proper audience among the huge mass of internet consumers. This algorithm works on the search history, cookies and cache memory of various users. As soon as these match the criterion of the advertiser their ad is shown to the user.

The content is also now a days automated so that the user is shown a specific ad from a list. Sometimes the advertisers have information about the potential buyer so they bombard info on their device.

So the big question why do you have to switch to digital marketing? Well, digital market is set to still grow further and believe it or not the stakes are too high as around 2 Billion is the number of buyers online by 2021. Whether it is a small business or large.

The main aim is to grow and thrive. With correct approach to digital marketing you can do it all. You can start off an email campaign, a social media campaign or go with content marketing. You can even go with e-commerce companies depending on your product.

An impressive presence on the internet in current scenario is a very necessary for a business to develop. Whether it be a FMCG, commercial or an industrial product online presence is must for growth.

There are ample of tools and companies available out there which can help you and you can always refer to web analytics of your page any time and plan your strategies.

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.

Digital Marketing is a dynamic medium and you should always be adapting to the changes.

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Digital Marketing: To inflate your Business

Top 10 skills you need to master to become a digital marketing expert

Curating content writing is no easy task, let alone engaging content. Writing engaging content is pivotal to marketing success in the long run. This gives rise to the golden question:

How to write more engaging content? The following guide explains in detail, how to get your readers to read through to the end to follow the call-to-action. The best content will receive the best responses from the readers.

Use a spectacular and engaging title

Contrary to the common notion, writing a catchy and creative title is the most important part. The title should be such that it fires the curiosity in the reader to read the content that follows. Be mindful to include the key words that you are targeting. Depending on
the type of content, you can use negative or positive emotions to evoke readers.

Let your lede do the talking

The lede, or the introduction to the content should be short and precise. It should tell the reader all about the content that follows, without revealing any vital details. This paragraph should convince the readers to read till the end.

Good organization of the content

The content, on the whole, on the whole must be well organized. Headings and subheadings with subsections make the content easy to navigate, and the readers also have a clear understanding of what they are reading. The ending of one section or paragraph and the beginning of another should be free- flowing, to avoid any confusion. The beginning and ending of each subheading should reinforce the ideas being portrayed by the content.

Use add-ons wisely

It can be monotonous for the readers to read lengthy articles. To add spice to your content, visuals such as videos, gifs, images, SlideShares and Infographics can be used. Typically, three to four visuals can be used in a 1,000-word copy. This breaks the
monotony.

Offer value to the reader

The reader will expect a take away from the content. Offer relevant advice, tips, solutions, etc. Since you are providing valuable inputs, it will help enhance your brand value and trust. Actionable content highlights leadership qualities and gives a good
impression. Ultimately, the reader should feel that reading your content was thoughtful, helpful and useful. Include images and infographics to enhance readers’ interest.

Surprise your readers

The key to consistent readers, is credibility. Surprise them with giveaways such as links to further resources regarding the topic. Include realistic and relevant statistics to help them understand the intensity of the content. Include relevant quotes and sayings by

leaders in the industry, so that the content is more engaging. Share real- life examples and solutions so that readers can benefit from the suggestions. These benefits only add to the image of your brand.

Convince readers to follow your blog

Convincing does not necessarily mean requesting the readers to subscribe or share. Boost your claims with relevant numbers and represent the data in a way that will boost the confidence of your readers. Make sure that your competitive advantages are
highlighted. Use illustrations and depict how your product is useful to your readers.

Emotional Quotient 

Avoid the passive tone, as it appears to the readers that you are distant and not a part of the solution. Bring in personal tone by adding real- life, personal examples. Let the writing style be such that you are conversing with the readers.

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5 Tips To Gain Traffic With Your Content

What makes content the king?