This is a story from a couple of years ago when I had recently joined Tinder.I had read a tweet by a boy I now call my saviour. According to the hero, you can put your picture on Tinder upside down so that when a girl sees your picture and obviously swipes left owing to your ugliness, she actually ends up swiping right.
The confidence I had on my ugliness, tricking the girl to swipe right was the only option. Being single for an year, I readily took the advice and started to implement his plan. I now had to choose an ugly picture and choosing one from the four pictures I had clicked in the last year wasn’t really a task.
Yes, all wasn’t smooth sailing as I now had to remove the YOLO sticker from the picture which would have given the trick away but you know what they say- you have to give up something to get something better. I updated my profile and the same day started to get requests from girls that were even out of my league to dream about. Oh yes. Finally a right swap after full 15 days. (I had joined Tinder 15 days ago).
Before the girl realized her mistake, I had already turned on my Desi charm. ‘Hello miss’ I texted her, reluctantly deleting ‘Nice pic dyr’ following the ‘Top 10 things not do to while talking to a girl.’ ‘Hi. I was going to block you right away but it was a nice trick. I have to give you that.’ Jumping on the bed, I replied ‘Where are you from?’ ‘Delhi. Where do you put up?’ ‘Put up what?’ ‘Yourself?’ ‘Usually on the floor. I rarely lie down. I am a fitness freak that way.’ I replied getting proud of my message. I was always the gym freak of my group and wouldn’t miss a chance of letting people know that. Basically, I was the CA of the gym world. ‘Hahaha you are so funny.’ Confused what was funny about my message, I continued the conversation ‘Any hobbies? ‘ ‘I like to read and write. You?’ ‘Gymming.’ ‘Oh I too love gymming. What’s your favourite machine?’ ‘All’ I said backspacing ‘right next to whichever the hot girl is using’ ‘That’s cool. I also like to cook in my free time. Do you?’ ‘I don’t get you.’ ‘I mean do you like to cook food at your home?’ ‘Sorry I thought you were interested in men. Hope you find yourself a good woman.’ I had only watched my mother and sisters cook, so such a question confused me. Atleast I wasn’t a homophobe(phew). Ofcourse, sexism and misogyny wasn’t a part of the ‘Top 10 things not to follow in your life’ I had read. For the readers- I am a better person now and don’t fall into the binaries of gender or a good and committed relationship 😉
Content writing has merely started with the expression of thoughts, to communicate the information from one person to another and make people understand each other’s viewpoint.
In the era of dynamic changes, the world has evolved great technologies that have widen the scope to develop ourselves and reach new heights through various innovations. We have adopted different lifestyles and have gone through an era of changes, have developed different thoughts and felt the need to express it to bring the change in people who somehow miss the up-gradation. This initiated the new phase of content writing, that not only aimed at spreading knowledge or communicating thoughts, but it also aims at bringing people together for the good. The great innovations have provided the platform of the Internet that has connected millions of people across the globe and allowed you to share your thoughts to every corner of this world.
As things developed, the importance of content writing has deepened its roots and came out as the most crucial element in today’s era. Now, the content writing is not only the expression of thoughts but also the medium to spread a word about your business, to let people understand the new innovations, to wipe the orthodox mindsets, to create the world of people who are far in distance but connected through similar thoughts and information.
The power of words can rule the world and getting the innovation to let more and more people read your words has accelerated the demand for content writing and evolved it as the life-changing element. Today, the whole of digital marketing is surviving on the foundation of valued and high-quality content that engages the prospective customers and keeps their interest intact in a particular brand or product. Updating the effective keywords for SEO and getting your brand notified in the top results on Google has given the edge to content writing over all other elements of marketing.
Among thousands of online courses available, the engaging content allows the reader to get the idea with a complete understanding of the particular syllabus.
Apart from this, content writing has evolved as the most important and effective element to fight against any odds whether it’s about awareness for some social cause or fighting against injustice. Through effective content, one can easily communicate his thoughts and let people come together to fight for the good.
Amidst rapid development, the evolution of content writing has made the words more powerful with the greater impact to make big changes.
A person with a pen can target millions of people with what he writes. In today’s era, no one can underestimate the power of content writing. Whether it’s about digital marketing, learning tutorials, exhibiting your own brand, or creating a revolution, words have the power to directly target the people’s mind and redirect them to think about the message that we are trying to convey.
With the evolution of technologies, we have broadened our ways to share our thoughts. Nowadays, it’s extremely easy to connect with people through various social media platforms, websites, messaging apps or business portals. In this innovative era of the Internet, we have widened our wings to cover the globe and these innovations have strictly deepened the importance of content writing. Having hundreds of portal to share the information has raised the importance of quality content that lets the target audience to get engage with it and relate every single word that the writer tries to incorporate, just to convey his thoughts in the best manner.
It bridges the gap between the two totally different people across the globe. It holds the power to pass on the information, whether it’s about launching new stuff or raising some social issue, a high-quality content holds the thoughts that directly touch people’s heart and make them feel every bit of what we are trying to convey.
It’s just not only limited to spread knowledge or vital information instead it has become the need of an hour. Nowadays, big multinational companies or even small businessmen are using content writing as the most effective weapon to flourish their business. It’s pinpointed approach with high quality and valued content made them survive in the dynamic market by influencing people to get hold of their products with the content they provide which makes them understand the utility more precisely.
SEO Marketing has also strengthened the importance of Content Writing as quality content and effective keywords arouse the interest among the reader to get through any website or blog/article.
Amidst all the innovations going on, content writing is the supplement that gears up the chances of fruitful results and increases the growth rate if executed in the best possible manner. Hence, the importance of content writing can never be underestimated as it is the foundation that builds up the whole of today’s era.
Gone are the days when medical, law and engineering were considered to be the only worthy professions in the country. With several startups mushrooming, the job scenario is up for a change. At the same time, there are many creative jobs on the offer. One such profession is that of content writing. Quality content is needed not just in print media and blogs. Any business that wants to convert a visitor to their website to a prospective customer will need to rely on well-written content. Due to this trend, in recent years, the career prospects for a content writer has increased by leaps and bounds. Today, a content writer may choose to work independently or take up a job in a firm. Data shows that people who work with firms record better job satisfaction and make more money.
It brings us to the crucial point of having to identify which content writing company would be the best to work for. With many organizations allowing its writers to work remote, the writer does not need to be in the same town or city as that of the company that he works for. It creates endless options for writers to choose their employers. In such a scenario, most writers prefer to work for a company that offers them a good pay in addition to the creative freedom they crave. In this article, we have curated a list of top 5 content writing companies from across the country that provides the best of these.
It is the dream of every content writer to become a published author someday. To get a head start in this regard, he or she dreams of being mentored by an author. Write Right provides its writers with an opportunity of a lifetime. Founded by Bhavik Sarkhedi (who is an entrepreneur and the author of two books), the firm focuses on delivering articles that have been crafted to client needs. It stresses on deadline maintenance and trains authors working with it to heed to the same. What sets Write Right apart from the rest is the fact that it takes care of its projects even after the service. By encouraging its writers to take ownership of their work, the firm has set a new benchmark in quality content delivery while remaining one of the top content writing companies to work for. This is the perfect place to work for experienced content writers as much as it is the place for freshers.
At Write Right, where creative articulation meets the brunt of corporate time, they understand the importance of time and competition. The writers harbor experiences in writing and creating content for almost 5 to 7 years. Led by their founder, they are a bunch of motivated and professional writers who meet the above prerequisites of being a content writer.
They have mastered the skill of accumulating the facts and framing the narrative well to attract the attention They have always worked with deliberation in each project. Thus, their content comes out very promising.
A conducive female-centric work environment is a preferred option for many working women. Coffeegraphy provides you with that and aims to make the writers comfortable in the workplace. The founders believe that only when a person is at ease will they be able to deliver content to the best of their abilities. The company focuses on article writing, blog writing and is one of the few in the country to provide its writers with the opportunity to go for e-learning content writing. With a happy work-life and right work-life balance, Coffeegraphy makes its way to one of the most preferred companies to work for in the field of content writing in India.
In 2006, when the concept of content writing companies was alien to India, Thoughtful minds was founded. Over the years, they expanded from writing mere SEO articles to complete website content, legal content, technical writing, etc. Being one of the pioneers in the field, they have seen the changing dynamics of the profession. Thus, a writer who is associated with the firm knows the in and out of the game. The company is known for familiarizing its writers with content marketing services as well. It not just improves his overall employability but also makes him a better writer.
This is the perfect workplace for content writers who specialize in the field of academic content writing. My Writer has its client base spread across the University of Manchester, University of Queensland, South Cross University and a host of other foreign universities. The firm hires the most competent academic writers after making them go through a highly competitive skill test. As only the best in the industry make it here, the monetary remuneration for these is higher than that of the usual market standards. The company offers course content, workshop content, research papers, whitepapers and almost everything that is there in the world of academic content writing.
Uprite offers its clients services that range from translations, technical writing, tourism writing, sports writing, product description, recipe writing, subtitling and a lot more. If we list out all the services that they have to offer, the value stands at 101. For a writer, this means an ocean of opportunities. One can switch from one form of writing to another. Not only will this provide you with a perfect platform for learning, but it will also ensure that you never get bored in your job. The company has a unique way of encouraging its authors. The top content writers make it to the ‘featured writers’ list. High paying clients (usually the ones in need of best quality articles) tend to choose from this list. The profit is shared with the writers, thereby encouraging them to strive to make it to the list.
As is the case with every other organization, the firms discussed above have their own set of pros and cons. However, they provide the best opportunities for creative growth, monetary compensation, and an excellent work-life balance. The perfect blend of these three attributes is what makes a workplace good to work in. As content writers would know, writing is subjective, and a writer can give his best only when his environment is conducive to it. So, if you want to set yourself on a path of career growth as a content writer, you know where to join.
Updating 2 New More Agencies/Companies
Estorytellers: [Recommended]
With 50 Creative and Expert Writers, they are not just a content writing company but a one stop destination to all your digital content and creative writing needs. The rich expertise of seasoned writers makes writing a unique experience for all our clients.
The team is experienced and specialized to build engaging content capable of taking a business to new altitude. Every project is much more than a project to us and we give our best shot to whatever we do.
Our edge lies in our USPs:
Copyscape Free Originality On Time Delivery Hire Dedicated Writers Expert Consultation Advice Creative Quality Write-ups Complete Payment Safety Value For Money Committed Support Team Free Revisions (Edits) Client Satisfaction Priority
The style and blend required for writing an SOP and any form of content thus are all within the grasp of the writers here. They are well seasoned and always on the look out for the best narrative frame to continue with the story. Their methods are proven and tested. Thus, while they engage with a client, they make sure that they are well informed and discuss the project beforehand. There is very little scope for error at Estorytellers.as the agency allots the clients to respective teams and that then works on each project. This leads to a descriptive and catchy class of content and that is the crux of marketing.
Taletel:
They are a team of young yet highly experienced content writers. Our group is dynamic yet consistent in providing superior quality work. We have created content for a wide brand of spectrum –
We have assisted students and young professionals in giving a face upliftment to their SOPs, LORs and resume. You must definitely read more about the services we offer.
Their slogan “Telling a Tale is Our Priority & Choice!Decide Yours. Now“
As the world continues to depend more and more on the internet for the most basic queries to the most complex issues, the content available for any given topic is colossal. A consumer can do self-guided, in-depth research on any topic complete with all the facts and figures. The internet has no dearth of content on topics from healthcare to legal, healthcare to personal care. You type it, you get it. Content creates businesses into empires just by their sheer ability to target the audience where it is required.
Seth Godin calls content marketing “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.
So What Makes Content the KING?
Content marketing has become the major digital marketing tactic, with over 90% of B2B and nearly 90% of B2C marketers admitting to including content in each of their marketing campaigns.
Content alone can make your brand king. It can bring your blog on top of search results, getting you more traffic and of course, converting those clicks into business.
Sometimes, great content can make customers buy even when they are just into the mode of window shopping.
Read More: Trying to find the right content writing agency? Google Write Right because we write it right
The other day, I along with my partner had gone to the mall to.fill up our pantry. However, by the time we came.out, we had overshot our list of essentials and practically replaced half the brands we wanted to.buy with others. This came after reading the description (read content) on the items we were buying. We ditched our old brands in favor of newer ones solely based on content. This is the power of content. It can make people change their minds by targeting their mindset.
However, clicks do not equal likes/shares which in turn do not equal business.
It is estimated that out of 10 people, 8 read the full headlines and only 2 out of those 10 clicks through the article. People generally either do not find the content interesting enough or feel that it is just average.
How some of the content writing stays relevant always?
When content is created as a flagship or first over a topic, it becomes a sort of go-to article for the industry and is used as reference material by future content creators and curators. It is always relevant and more favored.
Short-term content writing is also important as it refers to the immediate need of the market.
Content creators should keep in reworking their content so that their piece of work is always up-to-date and relevant according to the needs of the time.
I Have Something To Say.
The content you are planning to write should be original, personalized and relatable.
When we do a keyword search, Google throws hundreds of thousands of links in a few milliseconds.
The above image shows the humongous amount of search results thrown up by Google in just 0.56 seconds. However, the real point which remains is with how many of these links are the readers able to connect?
One of my friends works as a freelancer came in with her article on which she was asked to rework. The editor had cited the inability to connect with the content. When I read the article, it was a terrific piece but the only flaw it had was that the article lacked personalization which made it just like hundreds of others already available online.
While writing, a content writer should keep in mind that whatever s/he is writing has either already been written or someone is working on the same topic exactly at the same time. So what makes that tiny difference which catapults a similar blog post or article to heights?
The simple answer is the personalization of the content. It enables the customer to differentiate between your company and its competitors by providing enhanced engagement, increased trust, and credibility.
Dynamic personalization of content can help create a unique experience for each user. It does not let the content get boxed in an orthodox way. It helps in catching the attention of the customer. engaging content can make the customer more and more interested in your business.
For example, the OpenTable app sends a follow-up mail to the customers who make bookings through it to know about their experience.
Amazon encourages its customers to rate and share their experiences to add credibility to the products in its catalogue and thus, influence future customers.
Some businesses invite customers to share their experiences on apps like Facebook Live or Instagram.
Netflix and Amazon curate further watchlist by observing the pattern of users’ last watched items.
Example: In Google when you type ‘Best Content Writing Company in India’ or ‘Top Content Writing Agency India’ – Google is smart enough to understand the original phrase ‘Content Writing Company.
While creating content, it is imperative to authentically represent your company’s mission. Transparency between a company and its valued customers can only be established when the company can gain the trust of their targeted audience.
Seasoned customers can very well point out loopholes and hidden points by just having one look at the content.
The content should be the brand’s voice and add value to the target audience.
Any opacity and misleading content writing and marketingcan be a red flag to customers which in turn makes companies suffer.
Any discrepancy in words and work of the company can very well cost a company its reputation.
94% of consumers say they would remain loyal to a brand that provides complete transparency
The purpose of content marketing is to sell products by providing value to the audience by educating them about the company’s mission and its products.
It helps the target audience to achieve their goals concerning what is offered by the company.
Also, it makes them comfortable while engaging with your brand.
Informative and engaging content can provide an insight into the company’s doings.
Google analytics shows that an average article on pages 1 to 10 has 1890 words in it. This means that this is the approximate number of words that can hold the attention span of the reader.
An example of Google analytics:
The ever-changing algorithms of google have made the content creators more aware of the importance of authentic, personalized and value-adding content.
Go By The Word-Of-Mouth
To make the content for a company all-encompassing, employees from each level should be included to have an opinion. The content creators should move out of the marketing team and include employees from each level to have a say in content creation. To have multi-level opinions with regards to perspectives, needs and expectations from the content can help develop a novel and unique approach towards the understanding of the goals the company wishes to promote. By going into the length and breadth of the company, content can easily be made more personalized rather than the standard template kind of approach. The audience can connect better with the ins and outs of the company.
Various tools like Facebook and Instagram can be used to make the content widely acceptable.
And if not, different, smart and creative content writing companies are doing their best job to do the same.
Let Us Sell Together
When we create content in collaboration with people or brands in and out of the company, we use the knowledge and best of marketing strategies of both the parties to create a powerful.combination.
Two companies can come together to promote their brands in collaboration with one another, or may even create an entirely new product.
Uber & Spotify came together to create such an example. Soundtrack for Your Ride
This gives a value add and a boost to the marketing to.both the parties involved. Since the collaborators have no competition between them, this arrangement works for both
Sometimes companies collaborate with other companies who have similar values and missions as their own.
In such collaborations, product description videos, webinars, Apple product launch like events, play an important role.
By 2019, video traffic is expected to account for 80% of all consumer internet traffic
Video content that’s around two minutes in length generates the highest levels of engagement
These collaborations allow the businesses to play off their and their partners’ strengths.
Since the partners are non-competitive, the benefit shared is mutual. Cross-promotion provides value and supplemental marketing content by utilizing the content by both brands.
A partnership between Amazon and American Express is such an example.
Get Influenced
Influencer marketing is another trend that can provide credible content to a company’s brand. Since the influencers create custom content for the products, it can give a unique flavor to the marketing.
The influencers have a huge following across the social media platforms, so when they share such custom videos among their followers, it gives more visibility to the product.
Companies which make sports gear also rope in sportspersons to influence their target customers.
Be Omnipresent
By providing your content on various multimedia sources can make your brand be present on the minds of your customers.
Presenting audio content over radio channels can have a great impact on the target audience as while stuck in traffic or working, people like to listen to radio broadcasts.
Another good option is.podcasts. marketing guru, Neil Patel broadcasts a short podcast daily which can be listened to while getting ready for work.
According to the HubSpot behavior survey, internet users want to see more social posts, news articles, and videos. While the top three content types aren’t surprising, the ever-changing habits of users are apparent. Not long ago, podcasts and blogs dominated the content world. Now, consumers say they would prefer online courses, research content, and interactive tools.
Small Moments Matter not only in life but also in creating content
Ask and meet any content writing companies how much efforts do they put in creating a lifelike story and you will know.
Short and sweet is the correct phrase to describe micro-moments by Google. They provide short and quick answers to the queries put up by the users.
Whereas long format has its benefits like giving detailed answers in the form of FAQs, short-form micro Moments can be an easy way to satisfy customer curiosity.
Hello ChatBot!
Chatbots both manual and AI operated are gaining popularity among businesses. On average, almost 40 % of companies use chatbots while dealing directly with the customers. with the help of natural language processing (NLP) and Machine Learning, chatbots are being utilized to not only communicate but being used as search engines, store assistants, shopping guides, and giving suggestions to the customers.
For example, H&M, Sephora, Burberry, etc.
Advanced technology is making dependency on human interaction increasingly Low.
The modern customer is smart enough to understand that chatbots cannot answer their every query, but they expect to be guided in the right direction.
How chatbots are utilized:-
Provide quick and easy answers to simple, frequently asked questions regarding your services
Provide details regarding delivery, payment, and other such transactional processes
Collect information and feedback from customers to be analyzed later.
Too Much Is Also Important
Cluster content is long-form content which is more than 1000 words. Marketing guru Neil Patel says articles on page 1 of google search have an average of 1890 words.
With changing algorithms of Google, the use of keywords, jargon, boxed or segmented terms is now passé. With your content, you need to convince Google that whatever you are writing is going to.add value.
Even Long keywords are being rejected by Google algorithms.
Ubersuggest is tracking 619,718,788 keywords globally. During the last 30 days, only 24,593,402 of them generated over 10,000 searches.
And no matter what popular term you are going after, you are going to have a lot of competition.
It is advised that the content should add value not only to the target audience but also to the search engine.
According to Google, a single, detailed and independent blog about a broad topic under the umbrella topic is more valuable than a post just touching and moving ahead. Numerous pieces covering the lengths and breadths of the variety of topics have more chance of standing against the test of time and algorithms.
It is advisable to make your website the Bible of your industry.
Conclusion
though each of the trends for content creation deserves an independent blog post, let’s have a walkthrough of what we discussed:-
personalized content can make a huge difference in articles on the same topic.
authenticity and transparency of content can take the business to new heights.
cross-team inputs can make content more appealing to customers.
partnership with other companies can give a boost to your marketing content.
influencers can help create custom content.
short-form and long-form of contents have their benefits.
Creating valuable content takes a lot more than just a keyboard and writing. months of research, weeks of compilation, days and nights of creating meaningful content go behind this job.
Want to make an impact with content? Write Right is the best content writing company that will make all the difference. Trust word, not the world.
