The Evolution of Content Marketing
Have you thought about where, when, and how content marketing started?
You might have heard about content marketing for so long, and you also know that it has the power to change your online business and take it to the next level. Well, nothing in this world is meaningless, and the same is content marketing. Content has been created, developed, and improved over the years.
The first example of content marketing was set by John Deere back in 1895; this means that the content strategy is already 126 years old. These were the time when computers and digital marketing didn’t exist like it does today.
In every business or marketing, you will find a recession; in content marketing, the recession took place in the 1990s, it suddenly started disappearing into the shadow of the market. But it again rose almost after 20 years, i.e., in 2010 and today it is known as “king” of market.
If you look back, then the content has changed tremendously. It has changed from journals to radio shops, comic books, zing, and now blogs. Content has always changed the way of marketing, and further, there will be a new change.
Here you will understand that how did content play an essential role in the business in past and the future of content marketing:
The 1895 – The father of Content Marketing John Deere
John Deere is a well-known farming equipment company and established in 1837. The goal of the company was that many people do invest in John Deere. But, How? So they began to publish journals for farmers about how technology will help them. And the publication got hit. A company gave them a reason to invest and information about the equipment’s/instruments they offered.
The 1990s – The Michelin Stars:
So you might have heard about Michelin stars of restaurants. Did you ever think about how they became stars or why they are called Michelin stars? It is nothing but all about content.
It is the story of two brothers. In the 1990s, France had around 3000 cars. Andre Michelin, a French industrialist, and his brother Edouard thought to create more demand for cars and car tires. So they created a guide for maintaining a vehicle, repairing and replacing tires, etc. In the direction, they also added where to find hotels and stay during travel. They published this guide for free and distributed among citizens. And the guide became very popular because of the detailed information in it.
The 2000s – Content Marketing found its Growth:
In the early 2000s, Microsoft started writing their corporate blogs that were a big deal in those days. An unbelievable amount came out for the content marketing in the company, i.e., $20 billion. Yes! Before 20 years, Microsoft did content marketing in billions.
After such colossal marketing, the term content marketing has also been used in Ohio and some parts of America. Since then, it grew bigger and bigger and used by the world as a business marketing strategy.
The 2010s – The Social Media:
Though the social network was founded in the early 2000s, it didn’t come across billions of people until the next decade. According to The Guardian, around 600 million monthly users were there in 2010, and after just two years, that figure got doubled.
No one can deny that social media platform is the most powerful platform in content marketing. If you share something right or meaningful, it will reach to billions of people. If the content is not related to your post, you will lose content marketing in the shuffle.
With the help of social media, content marketing is safe, and the future of content marketing is used as a targeting power for businesses.
As a business person, if you don’t have any content marketing strategy, then I recommend you to think about it and create the same.
“Change is the law of life.” The same thing applies to the content marketing. If you want to take away from understanding the past and the future of content marketing, it’s that ‘Don’t get comfortable with the trend.’
Nothing is permanent here; every day, you will get new trends and challenges, and it will be best if you accept those changes.
Always create high-quality content for your audience, which will still get something out of it.