Personal Branding Expert. SEO Writer. Digital Marketer

Why is Content Marketing as important as Digital Marketing in today’s trends? [2024]

Posted on April 30, 2025August 4, 2025 by Bhavik Sarkhedi

It is no news that marketing plays an extremely indispensable role in the growth and sustaining of any business, despite the genre. Most people lean towards ‘making sales’ as the way for a successful business. This might not be the case all the time. The content that forms the foundation for building your business is as important as any other marketing strategy, or sometimes, even more important. Before you dive into the analysis of which strategies to adopt for growing your business, it is essential that you understand what these strategies are all about.

Content Marketing and Digital Marketing

Content Marketing works on driving sales and stimulating customer interest by means of different ‘content components’ such as blog posts, photos, videos, etc. Focusing on engaging prospective customers can be of great help when it comes to improving sales and content marketing creates more brand awareness than any other marketing strategy out there. More customer acquisition and longer retention can be the best way to keep a product or service relevant in the market. The type of content you associate your company with can aid in building trust and retaining lasting customer relationships. Creating quality content and engaging with customers in your blog forums will help you up the path of becoming a trusted expert. This way, your target market will get more inclined to your product or service.

On the other side, Digital marketing services make use of strategies like PPC, SEO, or social media advertisements to capture conversion and to drive customers to the business’ website. Content marketing focuses mainly on engagement whereas digital marketing is focused on sales.

Incorporating elements of content marketing

If you opt for making content marketing your primary sales-driving strategy, the best way to start is with blogs. Blogging regularly can be more than helpful in building trust and it will do so only if you present well-curated content of prime quality that will engage readers in the right way. Efficient blogging can help your website climb ladders in the search results which in turn will divert the traffic to your page. The best way to manage the process of blogging is to create a defined schedule and stick to it religiously. This schedule must incorporate the frequency of blogs for a month, potential topics that are relevant, and even images that would be appropriate for the presented content. Planning all these factors ahead will allow you the time to curate your blogs and publish them on time.

Creating blog topics can be challenging especially if you are a blogging novice. Blog about what your business does best, show customers your back story, or discuss new trends in your market. Come up with an engaging title to reel in your audience and then use excellent content to hold their attention. Speaking of your audience, It’s crucial to know who they are and what they want out of a blog.

Content marketing via blogs must aim at facilitating your audience with the right information that is factually correct and impressive at the same time. After you publish the content, it is also important to keep track of the analytics to understand how people are viewing the same. Customer feedback must be considered and it is essential to deliver what is expected by your targeted demographic.

Today’s Trend

The impact of COVID-19 on the world and how companies function has called for reassessing marketing strategies as a whole. This has positively impacted content marketing as there is more opportunity for presented content in the area of marketing planning. Digital marketing might do the job of driving the traffic to your site, but the content you present is what makes them stay. While every company is looking to sort an integrated marketing technique out for the post-COVID world, the importance of content marketing is becoming more evident.

In most cases, companies find it hard to align the overall digital marketing efforts across different aspects such as products, regions, and other functional areas. Some companies even go through a phase of frustration because of the lack of a cohesive strategy for digital marketing. Besides, building an integrated digital marketing strategy and involving different teams of a company with the said strategy can be challenging but has the potential to revolutionize everything.

There is no denying the fact that marketing strategies as a whole, along with content marketing are evolving and this process is pertinent for optimizing different layers of any company’s system. Most of the content generation strategy has its focal point on customized content and its interactions. This stands true for both B2B and B2C companies. Hence, a strategic content approach that is cohesive and promises to add value will serve as the best marketing tool for any business.

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Why content Writing is important in today’s era?

The Evolution of Content Marketing

Why Content Writing Industry is Emerging and will continue to do so? [Verified]

Posted on April 30, 2025August 4, 2025 by Bhavik Sarkhedi

The wording inside a book is considered as an example of content in simple terms. Generally, the content produced by writers can take many forms, including blog posts, videos, e-books, photos, and infographics that answer specific questions people have and provide them with something they could not get anywhere else. Blog, and social networks are still the basic means to publish content on the internet. Content that is unique, high-quality, interesting and relevant contributes significantly to the success of companies on the Internet. Content marketing is a strategic marketing approach focused on creating and distributing relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer activity.

The invention of world wide web in 1990 led to the growth of the term content. It does not mean that content writing was not there before. It started long ago when humans started painting pictures on cave walls but the term ‘Content Writing’ was coined in the nineteenth century and created a completely different Industry. It is fact that before 1990 content usage limited to publishing like books, news dailies and magazines. But subsequent edge towards websites and blogs made almost every computer user a content writer if he desires to publish online. Social networking sites like Face book and twitter led the trend to more profound extent. Twitter made everyone a publisher to express his own views on social and technological issues.

Video content is any content format that features or includes video, like vlogs, animated GIFs, live videos, presentations, and webinars. It is a highly effective form of content and its popularity has progressed hand-in-hand with the rise of social media. Even though so many of us consume online videos daily, many marketers still aren’t using video as part of their digital marketing strategy as they are not perceiving the best results that it concludes the relevance of written content even today. But many researchers suggest that formats like video support text and make the audience feel as close to the story as possible. SEO writing is a form of writing that helps websites become more visible to major search engines. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

According to several surveys only 5% of B2C marketers consider their content marketing efforts to be very effective. The inference clearly shows that all this content production doesn’t seem to be working. There’s clearly a disconnect between what marketers are doing and what is actually happening. Technology has brought information at our fingertips and access to information has become easier. Google in hand we come across virtually anything online and could meet millions and billions of people with our ideas.

Content is a unique selling point for Google since its inception in 1998. It focused on content creation and processing, and it gradually turned out to be the revolution of information technology. It has been a leading icon for content on the web from then on. Google became one of the top companies of world simply for its belief and foresight in content management. but It has gradually seen the menace of plagiarism, a crooked practice of content theft. To check this, Google launched web Panda which removes all the duplicate content from the web. And then google introduced pirate to resolve the copyright issues by giving credit to the original writer. This step has proved to be a historic move for protecting the rights of original content writers. Besides, google launched penguin 2.0 which made social media interactions crucial for better search ranking. Google came up with updates such as panda, pirate, penguin, and others to give out the best possible content to the readers.

Future is in compliment of the web content writing industry. Blogs are the major form of content writing. Thanks to the Covid-19 pandemic, it has pushed it further. Now, almost all companies from a small retail shop in your locality to multi-national corporations are increasing their online activities. Many companies are getting customers multiple times a day just through their blog for several daily activities like ordering groceries. So, imagine how dynamic a role a blog plays to get customers to buy products after the covid-19 situation. Now, it has become necessary for every business to grow online. And for a better web appearance, content writers play a key role. Blog, videos, and social networks are still the basic means to publish content on the internet, so there weren’t many changes in this track. A Content Strategy helps marketers set and reach goals. The Golden rule of Content Marketing is to post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal feel 10% of the time. However, misguided efforts only lead to wastage of time, money and energy.

People in general, for many decades, did not consider content writing as a career option like many others. Unfortunately, Even the education system did not recognize it as part of mainstream education but slowly it is getting popular in some elite educational institutes across the globe. Thanks to the Internet, the ever-widening growth of more people connecting to the world wide web made things easier for content writing. The advantage content writers enjoy is that they can work from any place any time. They are in great demand especially in Business and Marketing field. Hence, they earn a lot of money. Learning and earning compliment with one another for content writer. With time, writing capabilities, vocabulary and language fluency gets improved in them. But content marketing can take a while to give ideal results. It is not a quick fix. Sometimes the strategies may change rapidly. It has been considered like an investment and have to be waited with patience.

Many people got attracted by the Content Writing Industry and considering if they could become a content writer. It is good to have a degree in literature or journalism to establish yourself but not necessarily. Because there are so many techniques, courses, and applications available to learn content writing online, but choosing the right beat helps people excel in all their endeavours. According to the Marketing reports, around 2 million blog posts are written every day. This number is expected to grow in the future at an exemplary rate. This has created a lot of gaps in the demand and supply of quality content writers. The demand is always higher than the number of writers available in the market. According to several reviews, the market is wide open for both entry-level and experienced content writers, and they are among the most sought-after professionals for many organizations in near future.

Three Golden rules for creating unique content

Never copy text anywhere. Avoid plagiarism by citing research and using your own words to describe the concept.
Always use multiple sources when researching.
Give your text a unique structure, style, and logic.

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How content writing has evolved over time?

Why is Content Marketing as important as Digital Marketing in today’s trends?

Some of the best qualities of content marketers can be summed up in the following points:

They know the importance of Research

Research is indispensable for success. It is imperative that you know the people you will cater to, the market you will be operating in, and the demand for your services. Successful content marketers do thorough research on the demand for the services they provide and create a strategy based on that research. A fictional representation of the target audience known as consumer persona should mandatorily be part of their research strategy.

The other aspects include understanding how to go about creating content and what to include to make the right impact.

For example, if you want to become a content marketer disseminating information on drop shipping, you have to understand who your audience is and what information will help them. It is generally meant for people involves in e-commerce and retail.

Dropshipping is a niche subject and will require adequate research to find out how to provide the maximum value to your consumers. So, whatever you choose to write on and market, it all comes down to how efficiently your research on the subject matter. The more you go through resources the more information you have. This will help to create relevant content for your target readers.

They know the importance of SEO

The impact of SEO cannot be undermined at any point in your business. SEO has stood the test of time and proven that it is here to stay. Organic search is still believed to be one of the most important ways that your site gets traffic.

A combination of good SEO tactics and exemplary content will result in recurrent visitors, thereby increasing your prospects of becoming a successful content marketer. There have been times when content marketers have gotten maximum visibility and traffic without having to spend any money on paid marketing initiatives. It has just been solely based on the quality of content and judicious SEO techniques.

Targeted keywords can work wonders for your content marketing initiatives by helping you to rank on the first pages of a search engine.

Keyword research, inbound links, outbound links, meta tags, image alt text, internal links, readability are some of the important factors in on-page as well as off-page optimization. A content marketer has to be well versed with these terms to be able to leverage the immense benefits arising out of good SEO practices.

Content Marketers know how potent social channels are

The successful content marketers in the world have one thing in common. They understand the enormous potential of social media platforms. If used for the right purposes, social media can be a very strong tool to educate and inform potential and existing customers about things that interest them the most.

Content marketers formulate content taking into account the individual characteristics of different Social Media channels. Disseminating information interestingly gets the point across much more effectively.

Platforms like Instagram, Facebook, Pinterest, have an attractive user interface that helps to retain information better and consume content efficiently. They provide you with many additional technical features that augment your chances of getting visibility.

They possess great interpersonal skills

Interpersonal skills are very important for any professional. However, content marketers have to possess this in abundance to be able to create the right kind of synergy in their work. Content marketers have to work with professionals from different fields. This requires marketers to communicate properly with the client. They have to glean as much information as possible to be able to write in-depth content for the client. All pertinent information should be with the content marketer before they embark on the path to creating materials for the client.

Content marketers have to listen very carefully and have to be amenable to changes suggested for the content. Precisely, they have to be able to take constructive criticism well. If you go through the profiles of the finest content marketers in the world, you will see that they always ask for opinions, feedback, and constantly work towards improving the quality of their content. A sunny attitude goes a long way in establishing a great relationship between the client and the content marketer. It results in less conflict and more high-grade content.

They communicate the vision, and goals efficiently

Content marketers have to be mandatorily good with words. They also have to be enterprising and create content that invokes curiosity in their target readers. If you observe carefully, content marketers in the world make sure that the content is not just pages and pages of words, but a mix of different multimedia elements that help to uplift the overall look and quality of the content. They also develop a keen understanding of fonts, color palettes, font sizes, and the layout of a content page. A clear, clutter-free page is the aim of every content marketer. That makes for better readability and helps to assimilate information better.

It is only possible to delineate the visions and objectives clearly when you have the ability to write lucidly and then market your product efficiently. Hence content marketers should have a great vocabulary, accurate grammar skills, and a unique approach to their work.

How are they able to put forth their points so clearly?

One of the key traits of content marketers is that they imbibe all kinds of quality information that help them to refer to those later while creating their own content. Top content marketers in the world are also voracious readers and consume content regularly. It is the only way they are able to constantly evolve and change with the fast pace of the digital medium.

They know how to promulgate their products and services

Writing and creating excellent content will take you nowhere if you don’t know how to promote your work. This is a quality that one has to develop and is not inherently present in a lot of content marketers. It is not social media channels only but a plethora of other online platforms that help to get visibility for your content. Distributing content to these channels ensures that more and more people get to consume it.

It is a thoughtful mix of using different online platforms. This includes social media channels, discussion podiums, blogs, and websites. To become a successful content marketer, you have to dedicate a lot of time to understand these channels and how you can leverage the distinctive characteristics of these channels to your benefit. Content marketers invest their time and energy to study these platforms and then create a strategy to promulgate their content here.

LinkedIn, Quora, Yahoo answers are just some of the channels that provide a lot of scope for professional as well as new content marketers to get noticed. Efficient content marketers are always experimenting and looking for increasing the value quotient in their content to grab the attention of their focus customers.

Content Marketer	Qualities and Accomplishments
Vaibhav Kakkar	– Founder of IIM SKILLS, Course Dekho, and Advisor Uncle startups – More than 12 years of experience in online space – Mentor to new content marketers – Author of “Building a Content Marketing Business” book
Bhavik Sarkhedi	– Founder of Write Right, Dad of Ad, Estorytellers, and Taletel agencies – Author of 4 published books – Recognized as one of the best content writers in the world
Neil Patel	– Highly influential content marketer – Founder of multiple successful ventures – Author of “Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum” book – Consultant for major corporate brands and companies
Shane Barker	– Renowned e-commerce consultant and digital marketing expert – Thought leader in influencer marketing – Author of several best-selling books – Advisor to famous personalities – Worked with brands like Oracle, Microsoft, and Spyfu
Ann Handley	– Popular writer and speaker in digital marketing – Partner at MarketingProfs – Best-selling author of books like “Everybody Writes” and “Content Rules” – Hailed as one of the individuals transforming marketing – Worked with IBM, Cisco, and HubSpot
Joe Pulizzi	– Multifaceted entrepreneur, content marketer, speaker, and author – Published several best-selling books including “Content Inc” and “Epic Content Marketing” – Expertise in content marketing strategies for SMBs
Jay Baer	– Expert in customer relationship management and customer experience – Created content marketing strategies for over 700 business organizations – Author of books like “Youtility” and “Hug Your Haters” – Worked with numerous Fortune 500 companies
Barry Feldman	– Expertise in SEO and content marketing – Contributor to MarketingProfs – Recognized as a top social media marketing expert by LinkedIn – Dabbles in creative direction, copywriting, and consulting for reputed brands
Brittany Berger	– Content marketing consultant and mentor – Author of “25 and Self-ish” book – Emphasizes repurposing and utilizing content efficiently – Provides valuable advice to aspiring content marketers
Jeff Bullas	– Highly proficient content marketer and digital marketer – Known for his significant social media presence – Hailed by top companies worldwide for his expertise in digital marketing strategies
Brian Clark	– Founder of Copyblogger – Known for providing relevant content to target customers – Popular software company Copyblogger gets huge traffic regularly – Passionate about traveling and exploring places to enhance content marketing skills

Here is a list of the top 10 content marketers in the world who create exemplary content for target consumers. These content marketing experts keep them informed, entertained, and apprised of everything that is of interest to them.

Vaibhav Kakkar

Vaibhav Kakkar is an Indian entrepreneur with expertise in business strategy, online advertising, digital marketing, content creation, and promotion. He is the founder of 3 notable startups IIM SKILLS, Course Dekho, and Advisor Uncle.

Regarded as one of the finest online institutes for internet marketing, IIMSKILLS, the brainchild of Vaibhav helps to instill industry knowledge of the content and digital marketing domain to students and professionals across the globe.

Vaibhav has more than 12 years of experience working in the online space. He has been a consultant for various brands across diverse niches. He is a mentor to new content marketers and digital enthusiasts.

He has also written several blogs and articles on skill development, job prospects, trends, and changes in the content and digital industry. He is the author of the book World Castle “Building a Content Marketing Business”.

Bhavik Sarkhedi

Bhavik Sarkhedi is a professional digital marketing expert and experienced content consultant from Ahmedabad.

He is the founder of the highest-rated Content Writing Agency Write Right, Dad of Ad, Estorytellers and Taletel.

Bhavik is the author of 4 Published books and is recognized as one of the officially listed in Best Content Writers in the world. You can Google it.

His portfolio URL is www.linktr.ee/the_weak_point_dealer

Neil Patel

If you are in the content marketing world, it is unlikely that you have not heard of Neil Patel. He is regarded as one of the most influential content marketers in the world. His website garners huge organic traffic. That is only possible because he disseminates quality content.

Neil writes on several topics ranging from SEO, content marketing, and promotion, digital marketing, and its related modules. Anything that comes under the ambit of online marketing is a potential topic for this influential and vastly knowledgable content marketer.

Among his achievements is the title given to him by the entrepreneur magazine as having created one of the hundred most brilliant organizations for online marketing. He is also the best-selling author and has penned the book “Hustle The Power To Charge Your Life With Money, Meaning, And Momentum” published in 2016. COrporate brands and companies like Viacom, HP, NBC among others have been his clients to grow their business and reach considerably.

Shane Barker

Shane Barker is a renowned e-commerce consultant and digital marketing expert who has worked on plenty of brands catapulting them to success with his marketing ideas and strategies.

Shane is a thought leader who has helped numerous businesses to attain the objectives and create a positive reputation in the online domain. He works to help businesses develop impeccable goodwill. He is also an influencer marketing expert and helps with innovative strategies and ideas related to influencer marketing.

An expert in Google Ads, social media, and SEO among other modules, Shane has been consistently writing. In these few years, he has written some of the best-selling books like Saucer Crash, Shredder, Time Crunch, Time Snap, Demon’s treasure to name a few. He has also been an advisor to several famous personalities.

His blogs are rich resources of topics pertaining to online tools, applications, digital platforms, and influencer marketing. Spyfu, Oracle, Microsoft, Sprout Social are just some of the brands he has worked with.

Ann Handley

Ann Handley is not only a Digital Marketer but also an extremely popular writer and speaker who educates the new generation of marketers to carry on marketing initiatives successfully. She also offers important tips and strategies that people with websites can implement to yield great results.

Over the years she has worked with numerous organizations including IBM, Cisco, entrepreneur, Hubspot, Juniper, Kentico. She has a great insight into promotion and marketing, planning, and strategy. She helps with B2B marketing plans and promotions for various businesses. Among her many achievements, she has been hailed as 1 of 7 people who are making an effort towards transforming marketing for the better.

Anne is a partner at marketing profs and best-selling author of books like “Everybody Writes, Your Go-To Guide”, “New Rules For Business”, “Marketing Simplified” and “Content Rules”. She is also a LinkedIn writer and best-selling author. A keynote speaker, she has formulated plenty of training programs at marketing profs for web marketing career aspirants.

She provides some of the best actionable advice on approaching marketing strategy to appeal to consumers and expedite the success of a business.

Joe Pulizzi

Joe Pulizzi is one of the most renowned content marketers in the world. He dons a number of hats because he is a multifaceted personality working as an entrepreneur, content marketer, speaker, podcaster, and author.

He has innumerable books to his credit. His first book came out in 2008 and since then he has published several bestsellers. His most prominent works include Content Inc, Epic Content Marketing, Managing Content Marketing.

He has also collaborated with Newt Barrett, the president of content marketing strategies, a renowned consultancy firm that deals with implementing content practices for SMBs. They have jointly published a book “Get Content Get Customers.”

His podcasts are extremely popular with a number of different marketing topics picked up by him and spoken at length. Some of the podcast topics include Content War For Creators Has Begun, Content Acquisitions Go Parabolic, Inside This Old Marketing, The Greatest Marketing Prediction Episode Ever 2021 Version.

Jay Baer

When we talk about the content marketers in the world, Jay Baer cannot be far behind. He is one of the most efficient content marketers having expertise in providing solutions to augment a business online. Customer relationship management, customer satisfaction, and experience are some of the areas in which he provides invaluable advice. He has been actively involved in creating brand equity for a number of eminent businesses.

In his 27 plus years of an immensely productive career in content marketing and customer experience, he has worked with several fortune 500 companies. He has also been involved in creating content marketing strategies for more than 700 business organizations.

Jae Baer has written famous books including Youtility, Talk Triggers, Hug your haters, The Now Revolution. The best part of his work is that he creates content that is engaging and piques the interest of the reader with compelling titles, layout, and design. His books are recommended to aspiring content marketers worldwide for garnering the most pertinent information that can push them towards a highly successful content marketing career.

Barry Feldman

Content marketing encompasses a lot of elements that ultimately help an individual to become a thought leader in the domain. Barry Feldman, one of the best content marketers in the world understands the importance of SEO and how content and SEO go hand in hand in creating some of the best experiences for the customer as well as the business. He dabbles in creative direction, copywriting, and consulting for reputed brands on content marketing, personal branding, copywriting.

He is a contributor to marketing profs and his blog articles are widely read. Barry is also considered as one of the top social media marketing experts by LinkedIn.

His niche area is content and its utilities and he has created numerous thought-provoking blogs on content, sales funnel, content marketing process, personalization in marketing, conversion copywriting.

Brittany Berger

Brittany Berger is a content marketing consultant and mentor who has also penned the book 25 and self-ish. Other than being a content marketer herself and a public speaker she also is a mindset and meditation trainer.

Brittany has worked in the corporate space and understands the demands of content marketing. She is also one of the pioneers who emphasizes repurposing and using your content rather than just creating new content every time.

She is one of the most popular names as a content marketing teacher. Brittany provides valuable advice to her students enriching the community of content marketers to find their calling in the content space.

Jeff Bullas

The list of best content marketers in the world is incomplete without mentioning Jeff Bullas. He is undoubtedly one of the most proficient content marketers you can find. Jeff Bullas started his journey in 2008 and since then has changed the fate of several businesses by incorporating some of the finest digital marketing strategies and content marketing ideas.

He has talked about the importance of having a significant social presence.

“But what became apparent to me as I sat on the sidelines, was that the rise of social networks was a game-changer.”

As he himself put it so eloquently, one has to understand the immense potential of social media platforms. Today he is one of the most revered content marketing experts and digital marketer who is hailed by some of the top companies in the world.

Brian Clark

Brian Clarke is the brain behind copy blogger and is one of the most popular content marketers in the world. He is an entrepreneur who has risen to great heights over the years only by the dint of his ability to impact consumers with his content writing and marketing abilities.

His main motto is to provide relevant content to his focus customers who can derive value from them. This has single-handedly made him one of the most famous content marketers with an extremely popular Software company the copy blogger that gets huge traffic regularly.

Apart from being an astute content marketer Brian Clarke loves to travel and explore places that help him in his journey as a content marketer.

Here you have the top 10 content marketers in the world who have successfully created a special place for themselves in the online domain. Coming from different educational backgrounds and having different passions, the only thing that binds them together is the love for disseminating content that is relevant and has value to the target consumer.

All of the people started somewhere and weren’t famous from day one. They worked their way up, devoted tireless hours to honing their skills and scouting the different prospects available to them. In their struggles, there was one clear motive- writing, creating, and promoting their content consistently. The most important thing is to keep going even when things aren’t being the way you want them to be.

After all, that is the most important feature of any content marketer; to be able to pragmatically create content infusing entertainment and knowledge together for the best results.

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How to Create a Compelling Content Strategy Plan in 2024

Posted on April 30, 2025August 4, 2025 by Bhavik Sarkhedi

Laying out a long term plan to execute your content marketing strategy is crucial. It is important to pave an invincible path through your content if you want to hook customers. There are various strategies to do the same but here in this article we will analyze four effective techniques you can implement in your content marketing strategy to boost your business online:

1. Audit Your Existing Content Regularly

Auditing your content can be a game-changer for your business. Every month approximately 70 million blog posts are published. There are tones of data for the audience to click upon but you should know what can divert them to your website. Creating content without targeting useful resources and without brand visibility can diminish your authority over your niche.

An effective way of understanding customer psychology is to audit your existing content and look for what works best for your client base, what it that appeals to them is and take into consideration the feedback. It is important to step back and clear the junk for a smooth journey. Remember, it is not you but the audience that should decide the direction of your content. Therefore it is important to consider their reviews and feedback.

2. Set Your Goals Wisely

You should draft a plan for your business as to what you are looking for, how much growth you’re expecting in the coming year, how much you want to invest and expand in the coming years. This will help you to run your business in the right direction. You can also set small checkpoints at the end of every month to check if you have achieved your monthly goals. You can break down your goals and monitor them effectively. In this way, you will never get off-track by overwhelming ideas.

Your content marketing strategy must be directed to fulfil your goals, ethics and global aspects so that you can increase your brand awareness and connect with potential people. Planning for long-term goals is useful to cover up these needs and your content marketing team must strive to sketch out and fulfil these goals.

3. Implement Goal-Setting Frameworks

You can follow the traditional goal-setting frameworks like being specific, measurable, achievable, relevant and time-bound to come up with effective content. You can also follow the CLEAR framework to manage your content effectively and add value to your content.

The main objectives of the CLEAR framework include:

Collaborative: Teamwork and group work should be a part of your goal.
Limited: They should be time-bound and well-drafted.
Emotional: An inspiring goal statement to motivate your team.
Appreciable: The goal should be easy to visualize with micro-elements in it.
Refinable: Make your goals flexible to adapt to changing situations.

4. Recognize Your Audience

Your content should be audience-specific. If you are selling a baby product then you can’t target teenagers. In this case, you can target married women. Auditing your content can give you n idea about your visitors and you can filter your target audience. An effective campaign is well-targeted and contains elements of specificity not generalized ones. Certain other things like age, income, education and gender can also become the point of target.

It is important to note that every successful content marketer uses one of the above methods to boost their business and generate leads every day. If you want to be a part of this potential layer then you can too apply these tricks to your content to witness rapid growth and success.

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[Verified] Top 4 Creative Content Marketing Agencies in Ahmedabad

Posted on April 30, 2025August 4, 2025 by Bhavik Sarkhedi

The requirement for proficient content writers has been consistently expanding every year. The process of content marketing has proved its worth to be a successful technique for attracting more leads and consequently expanding traffic. More than 40% of digital marketers see content marketing as a crucial part of their marketing strategy at large, and 24% are further planning on expansion and investment when it comes to content marketing in the coming years.
It is only through content marketing that most customers are able to learn the details about the product or service via a well-put story, instead of a meddlesome popup or flag advertisement. Majority today are effectively looking for legitimacy and relatability from brands, and hence are intrigued by interactive and insightful content. This can take many forms, be it an ebook, SEO articles, social media posts, ghost-writing, etc.
As simple and easy as it might sound but the reality is that 65% of experts surveyed stated that they found it difficult to produce enriching content. Truth be told, only a mere 9% of companies consider their content marketing strategy to be high quality , while the vast majority of them self-evaluate at a ‘normal’ score.
This shows that having a partner or an agency to help the brand produce great content is significant for the long stretch. By building up a strategy and creating relatable and interesting stories, companies offering content writing services can help curate an original and long-lasting connection between the brand and its target market.
To assist you with recognizing a couple of incredible expert writing services, look at the rundown below:
Estorytellers
Taletel
Write Right
Dad of Ad
More information about the Top 4 Content Writing Companies.
Estorytellers
Website : https://estorytellers.com/
Estorytellers is the most noteworthy and appraised content writing company in India. Estorytellers is a content writing company with SOP writing as their most skilled services. The curators at Estorytellers ensure your application stands apart from others by making it particular, clear, captivating, and special. Estorytellers have been composing sops that are resplendent, dynamic, and relatively structured.
It is a group of youthful devotees who offer immaculate SOP to help your application stick out and get you an admission to your preferred establishment. They will examine with you about your accomplishments and life objectives and will convey you a shocking SOP that will grab the attention of admission committee.
Estorytellers, the agency has established their domination over the market with a success rate that surpasses any other. There are various ways to define their work ethic but mostly, in case of resumes, they are absolute professionals. They maintain the deadlines work culture but more importantly, the team is very experienced. While editing or building resumes, experience matters the most and that is what gives them an edge.
Here’s what they offer:
Top Notch Quality : As far as any form of content is concerned, quality always dominates quantity when our creative writers pen it down. They provide exceptional quality of content to give your business the throne it needs.
24*7 Customer Support : Don’t worry about the time zone. Stay relaxed of any hassles related to the support system. They will give you constant and instant WhatsApp and Skype support for your simultaneous queries and doubts
100% Plagiarism Free : It’s by default the first and foremost attribute. The writers will ensure your content stands out from the crowd—report of plagiarism-free content will be provided to safeguard your valuable time.
Fastest Turnaround Time : Every project is urgent and time-sensitive. Unlike other agencies, they would not waste your precious time in paperwork but start your project as soon as possible. Quick and Quirky.
Transparency and Reliability : These are two things between the parties if missed out results in chaos in the later stage. Right from the beginning, you will see the straightforward approach and reliable strategy executed for your convenience.
Cost-Effective Pricing : They know that this is the ultimate deciding factor for you. That’s why they have the best competitive rates in order to save you from the trap of deceiving pricing model of the competitors.
Taletel
Website : http://taletel.com/
Experts at Taletel have mastery in creating quality content. They curate astonishing SOP in a compendious manner. Another myth persisting with respect to SOP is the length or number of words.
Specialists uncovered that there is no need to make SOP long. All one requires is to fill the motivation essay or SOP with the inspiration behind pursuing the course along with resonating background in the same field with future goals.
At Taletel specialists uncovered that brief SOP requires proficient language. From the outset look, an exceptionally long SOP may cause the peruser to feel troubled.
Here’s what they offer :
Online content writing service
Web content writing service
Copywriting service
E-commerce content creation service
Social media ads writing service
Product reviews and comparisons
Creative writing service
Email creation
E-book writing
Novel typing
White paper writing
Press release
And more
Write Right
Website : https://www.write-right.in/
Write Right is the highest-rated and reviewed content writing and marketing agency in India by Clutch and Good firms officially.
The organization situated in Ahmadabad, India has been established by Bhavik Sarkhedi a notable essayist, writer, and creative content developer. The idea behind this organization is to take into account a wide range of content needs of growing organizations and new businesses and further, provide full assistance to them across different verticles. The services offered are- technical writing, content writing, creative writing, Blog writing, Ghostwriting, Slogan writing and so forth All projects are made curated keeping the customer needs in mind, quality is incomparable and never undermined and fast turnaround which makes the organization one of the top content organizations in India today. 100% customer satisfaction is the key strength that has helped the organization to incessantly rank in the top content writing companies in India within a short period.
Social Media Writing
Social Media Marketing is a vital part to make the content reach to the potential audience. Millions of us are using this media, where you too want to have the authority and recognition.
Website Writing
This service will be provided as per the conditions and needs of the specific websites. They will provide best performance always.
Email Writing
Emails need to be professionally written with correct data using the right words and the content should be grammatically correct.
SOP Writing
Don’t worry, they are right here to offer you the exact SOP you are looking for to impress the university you are trying for.
Resume Writing
Proficient English, Higher level framed writing will be provided and that’s a guarantee. Before writing, they carefully research, review and design the content.
Photography
The high-quality photographs with the attachment of my articles will be an additional advantage since it will be plagiarism free which would make the content more unique.
Dad of Ad
Website: https://www.dadofad.com/
They are the enthusiastic team of doers who can transform your business into a brand. Brand building requires an understanding of the customer’s behaviour. Every new service, formulation or product requires planned marketing, and Ads are creative communication tools to explain the utility of a product or service.
They ensure to make the viewer realize the efficiency and impact of a particular brand product in their life. They help businesses build a connection driving maximum sales and growth.
The digital storm has the power to sway big and small businesses. The light speed accessibility of multiple e-marketplaces within few clicks has made consumers smart. To sync with the changing dynamics of digital marketing, it’s essential to sign up for creative advertising.
What they offer :
DIGITAL MARKETING
They make your brand visible in the online space via Campaigns, ROI, brand awareness, promotions and various other prospects covered under one umbrella. They initiate ads that binge sensation.
CREATIVE ADVERTISING
Expert copywriters, art directors and creative geeks plan ads that compel a viewer to take action. Creativity is not everyone’s cup of tea. It requires a keen observant eye and an expert expression. With the fusion of such is it possible to attain the maximum finesse in creativity. Thus, there is always the creative genius behind a great and appealing content. While advertising, creativity must be at its peak.
PUBLIC RELATIONS
Interaction and exposure are the two primary ingredients of cooking a brand. Their PR experts provide strategically planned, economical and effective ways to grab the maximum audience. The more the interaction with the campaign and the consumers the better footage and outreach it receives. Thus it is important to make sure that each campaign has enough of it and can relate it well too.
MEDIA PLANNING
Creating ads is a way easier task than finding potential outlets to display them. Digital space has expanded like wildfire, and it’s easy to get lost. They plan out the areas where ads and promotions will gain maximum potential viewers. They generate traffic that boosts brand awareness and generates ROI.
CREATIVE DIRECTION
Everything might look sorted in pieces but combining each element in a big picture is a very daunting task. Their team has experts who can join the details to create a beautiful image. An idea emerges with several elements, but as it grows, there are multiple stages involved. Every new addition might create a mess under shady direction. Their creative direction filters the best out of the soup and campaign strategies cultivate traffic to reap success.
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Posted in Content Writing, Creative, Digital Marketing