Why Content Writing Industry is Emerging and will continue to do so?
The wording inside a book is considered as an example of content in simple terms. Generally, the content produced by writers can take many forms, including blog posts, videos, e-books, photos, and infographics that answer specific questions people have and provide them with something they could not get anywhere else. Blog, and social networks are still the basic means to publish content on the internet. Content that is unique, high-quality, interesting and relevant contributes significantly to the success of companies on the Internet. Content marketing is a strategic marketing approach focused on creating and distributing relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer activity.
The invention of world wide web in 1990 led to the growth of the term content. It does not mean that content writing was not there before. It started long ago when humans started painting pictures on cave walls but the term ‘Content Writing’ was coined in the nineteenth century and created a completely different Industry. It is fact that before 1990 content usage limited to publishing like books, news dailies and magazines. But subsequent edge towards websites and blogs made almost every computer user a content writer if he desires to publish online. Social networking sites like Face book and twitter led the trend to more profound extent. Twitter made everyone a publisher to express his own views on social and technological issues.
Video content is any content format that features or includes video, like vlogs, animated GIFs, live videos, presentations, and webinars. It is a highly effective form of content and its popularity has progressed hand-in-hand with the rise of social media. Even though so many of us consume online videos daily, many marketers still aren’t using video as part of their digital marketing strategy as they are not perceiving the best results that it concludes the relevance of written content even today. But many researchers suggest that formats like video support text and make the audience feel as close to the story as possible. SEO writing is a form of writing that helps websites become more visible to major search engines. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.
According to several surveys only 5% of B2C marketers consider their content marketing efforts to be very effective. The inference clearly shows that all this content production doesn’t seem to be working. There’s clearly a disconnect between what marketers are doing and what is actually happening. Technology has brought information at our fingertips and access to information has become easier. Google in hand we come across virtually anything online and could meet millions and billions of people with our ideas.
Content is a unique selling point for Google since its inception in 1998. It focused on content creation and processing, and it gradually turned out to be the revolution of information technology. It has been a leading icon for content on the web from then on. Google became one of the top companies of world simply for its belief and foresight in content management. but It has gradually seen the menace of plagiarism, a crooked practice of content theft. To check this, Google launched web Panda which removes all the duplicate content from the web. And then google introduced pirate to resolve the copyright issues by giving credit to the original writer. This step has proved to be a historic move for protecting the rights of original content writers. Besides, google launched penguin 2.0 which made social media interactions crucial for better search ranking. Google came up with updates such as panda, pirate, penguin, and others to give out the best possible content to the readers.
Future is in compliment of the web content writing industry. Blogs are the major form of content writing. Thanks to the Covid-19 pandemic, it has pushed it further. Now, almost all companies from a small retail shop in your locality to multi-national corporations are increasing their online activities. Many companies are getting customers multiple times a day just through their blog for several daily activities like ordering groceries. So, imagine how dynamic a role a blog plays to get customers to buy products after the covid-19 situation. Now, it has become necessary for every business to grow online. And for a better web appearance, content writers play a key role. Blog, videos, and social networks are still the basic means to publish content on the internet, so there weren’t many changes in this track. A Content Strategy helps marketers set and reach goals. The Golden rule of Content Marketing is to post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal feel 10% of the time. However, misguided efforts only lead to wastage of time, money and energy.
People in general, for many decades, did not consider content writing as a career option like many others. Unfortunately, Even the education system did not recognize it as part of mainstream education but slowly it is getting popular in some elite educational institutes across the globe. Thanks to the Internet, the ever-widening growth of more people connecting to the world wide web made things easier for content writing. The advantage content writers enjoy is that they can work from any place any time. They are in great demand especially in Business and Marketing field. Hence, they earn a lot of money. Learning and earning compliment with one another for content writer. With time, writing capabilities, vocabulary and language fluency gets improved in them. But content marketing can take a while to give ideal results. It is not a quick fix. Sometimes the strategies may change rapidly. It has been considered like an investment and have to be waited with patience.
Many people got attracted by the Content Writing Industry and considering if they could become a content writer. It is good to have a degree in literature or journalism to establish yourself but not necessarily. Because there are so many techniques, courses, and applications available to learn content writing online, but choosing the right beat helps people excel in all their endeavours. According to the Marketing reports, around 2 million blog posts are written every day. This number is expected to grow in the future at an exemplary rate. This has created a lot of gaps in the demand and supply of quality content writers. The demand is always higher than the number of writers available in the market. According to several reviews, the market is wide open for both entry-level and experienced content writers, and they are among the most sought-after professionals for many organizations in near future.
Three Golden rules for creating unique content
- Never copy text anywhere. Avoid plagiarism by citing research and using your own words to describe the concept.
- Always use multiple sources when researching.
- Give your text a unique structure, style, and logic.