Why is Content Marketing as important as Digital Marketing in today’s trends? [2024]

It is no news that marketing plays an extremely indispensable role in the growth and sustaining of any business, despite the genre. Most people lean towards ‘making sales’ as the way for a successful business. This might not be the case all the time. The content that forms the foundation for building your business is as important as any other marketing strategy, or sometimes, even more important. Before you dive into the analysis of which strategies to adopt for growing your business, it is essential that you understand what these strategies are all about.

Content Marketing and Digital Marketing

Content Marketing works on driving sales and stimulating customer interest by means of different ‘content components’ such as blog posts, photos, videos, etc. Focusing on engaging prospective customers can be of great help when it comes to improving sales and content marketing creates more brand awareness than any other marketing strategy out there. More customer acquisition and longer retention can be the best way to keep a product or service relevant in the market. The type of content you associate your company with can aid in building trust and retaining lasting customer relationships. Creating quality content and engaging with customers in your blog forums will help you up the path of becoming a trusted expert. This way, your target market will get more inclined to your product or service.

On the other side, Digital marketing services make use of strategies like PPC, SEO, or social media advertisements to capture conversion and to drive customers to the business’ website. Content marketing focuses mainly on engagement whereas digital marketing is focused on sales.

Incorporating elements of content marketing

If you opt for making content marketing your primary sales-driving strategy, the best way to start is with blogs. Blogging regularly can be more than helpful in building trust and it will do so only if you present well-curated content of prime quality that will engage readers in the right way. Efficient blogging can help your website climb ladders in the search results which in turn will divert the traffic to your page. The best way to manage the process of blogging is to create a defined schedule and stick to it religiously. This schedule must incorporate the frequency of blogs for a month, potential topics that are relevant, and even images that would be appropriate for the presented content. Planning all these factors ahead will allow you the time to curate your blogs and publish them on time.

Creating blog topics can be challenging especially if you are a blogging novice. Blog about what your business does best, show customers your back story, or discuss new trends in your market. Come up with an engaging title to reel in your audience and then use excellent content to hold their attention. Speaking of your audience, It’s crucial to know who they are and what they want out of a blog.

Content marketing via blogs must aim at facilitating your audience with the right information that is factually correct and impressive at the same time. After you publish the content, it is also important to keep track of the analytics to understand how people are viewing the same. Customer feedback must be considered and it is essential to deliver what is expected by your targeted demographic.

Today’s Trend

The impact of COVID-19 on the world and how companies function has called for reassessing marketing strategies as a whole. This has positively impacted content marketing as there is more opportunity for presented content in the area of marketing planning. Digital marketing might do the job of driving the traffic to your site, but the content you present is what makes them stay. While every company is looking to sort an integrated marketing technique out for the post-COVID world, the importance of content marketing is becoming more evident. 

In most cases, companies find it hard to align the overall digital marketing efforts across different aspects such as products, regions, and other functional areas. Some companies even go through a phase of frustration because of the lack of a cohesive strategy for digital marketing. Besides, building an integrated digital marketing strategy and involving different teams of a company with the said strategy can be challenging but has the potential to revolutionize everything. 

There is no denying the fact that marketing strategies as a whole, along with content marketing are evolving and this process is pertinent for optimizing different layers of any company’s system. Most of the content generation strategy has its focal point on customized content and its interactions. This stands true for both B2B and B2C companies. Hence, a strategic content approach that is cohesive and promises to add value will serve as the best marketing tool for any business.

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12 Digital Marketing Tips for Small Business in 2024

The no-touch and social distancing rules of the pandemic has made everyone aware of the benefits of digital marketing. In the new normal, people found it convenient to depend on online services rather than risking their life going outside. Many new business entrepreneurs have started opening up their online start-up businesses to be a part of eCommerce.

Sure to do digital marketing, you should need to know how to take advantage of digital tools. They are email marketing, SEO, SMM, and SEM, etc. Those are the basic strategies of digital marketing. As a new entrepreneur, you must know how to grow your small business in this new era. Below are some tips to help you get more revenue from your internet marketing.

1. Create your Company’s own website

Having your own official website would give you a professional appearance on the internet. You can make use of any website building tools and web content scripts available to put on your website. You can even use those tools for free too to give your business the elegance of a professional appearance.

2. Make your website mobile-friendly

Everyone uses smartphones nowadays. Internet markets are abundantly accessed through smartphones rather than computer systems. Often users have difficulty browsing websites on a smaller screen since the website owners do not make their sites mobile-friendly. Ensure that your audience and viewers are getting as exceptional a mobile experience as they are getting from the desktop.

Optimize your site so that people can access your site easily through mobile phones. You should know that search engines such as Google decides to reduce the ranking of websites. One of that reason is the website is not optimized for the small screen appearance.

3. Create an effective LinkedIn profile

LinkedIn is a premier social networking site for business. This aids in offering an excellent way to generate business leads to help grow your business. It helps in building new relationships that you can make use to grow more connections to generate more leads. It would also help you to improve your online credibility if you could use LinkedIn answers.

With the use of a few symbols, you can make your profile attractive for your business. Refrain from overdoing it, and just highlight those areas that your clients should really know by using bullets and arrows. You can use your LinkedIn profile to boost your website SEO by adding back-links to your business websites.

4. Take advantage of Email Marketing

It is very crucial for your marketing team to make a listing of clients and customers. Especially if you are building an internet business online, this marketing strategy is the most cost-effective than any other. Sending an email is free and can be available for everyone and at the same time.

The only thing you would need to spend would be paying for internet or Wi-Fi service. List building is the easiest way to turn over your web traffic, and you can even earn money from it. Hence, email marketing is the basic way to go up from the change in marketing strategies.

No matter what you are offering, a newsletter or some other premium. Add them on your listing who have asked for your offers. Make use of those offers since they can help you build a relationship and increase your conversions. The ultimate goal of any business market is to get high-rated conversions. Those conversions are the most important result that the business counts on. It comes in the form of leads, subscribers, number of sales, or traffics.

5. Manage your email subscribers

You can make your email subscribers feel a bit appreciated by enabling auto-responding with every sign-up. Every people wish to feel valued and acknowledged. By taking this auto responders step, you make your subscribers show your commitment towards your loyal customers and clients.

6. Be a part of social networking sites

As a part of the eCommerce business entrepreneur, it’s a must to get involved in social networking sites. And also social networking groups. Not only do you get a chance to connect and build relationships, but also you could gain potential customers and business partners.

They might like the idea of your small business and would make the investment in it to grow in the global market. It would also be easy for you to manage your profiles on social networking sites with one account info. You can swap them up whenever you are posting regarding something.

7. Make use of ads on social sites

From a recent social media study, it was found that Instagram generated more ad revenue than the Google-backed YouTube. Since Instagram and Whatsapp are now a part of Facebook, you can do your digital marketing through them too. Facebook ads are as effective as Instagram ads.

In those digital platforms, the viewers can browse ads. They can also browse the online marketing sites within the platform without changing the browser. Try testing out different kinds of ads to examine your target audience and market segmentation to get optimum results. Use digital tools like power editor to manage the ads.

8. Publish articles for the target audience

Publishing articles will allow you to enlighten your viewer about your product messages. Keep the articles informative for spreading effective marketing messages. This would allow your visitors to know the creative side of your website. They would be aware that you know how to solve your and your customers’ problems.

9. Do regular blogging

There are people who love reading posts rather than getting into business and marketing stuff. Hence create a site for your blog posts. This is also another method of gaining revenue. Your business site can get more web traffic only from your blog posts. Write out articles, build blogs and publish press releases regularly within a time interval.

They are some very effective ways to make people aware of your business. People look for answers to their problems, so create the chance to find the answers from your business messages. Use proper writing skills to give out information about the products and services. Mention how to meet the need of your potential customers and show off your expertise.

10. Execute a search engine strategy

The first thing to understand how to market is by understanding what the target audience is searching for. Hence it is the easiest way to reach your targeted audience by creating content according to their demand. Also, keep your website optimized. If you do not know what people are searching for, you would never figure out what keywords you should use.

Keywords help in describing your business, and you could not recognize the market without them. Search engines are the primary tools that people use to find things online. Therefore, implementing a proper search engine strategy to get found on the website frequently.

11. Associate with the native audience

Before jumping the big step to reach the global audience, first, try to connect with your local audience. Know who those people are to serve their demand. With frequent press releases through local media to make a brand reputation. Get in touch with your customers even after selling your product and get their feedback regarding your product services. This kind of conducting business can benefit you by achieving more customers. Paying attention to your customers shows the loyalty and value you have for them to grow your brand reputation.

Your competitors are on the internet too. They are also using the same strategies. So it’s better that you keep in touch with your clients and customers to not lose them. Keep up with the expectations that your customers demand from you. Try not to waver from the vision that you have set for your business.

12. Freebies can sometimes boost your business

No matter your business is digital or physical, free services can help your business in a long way. Try giving out freebies and giveaways with big purchases to advantage some of your big clients and customers. You can also add coupon services to your products to benefit your loyal customers. This is another way of networking and making connections via customers.

Digital marketing is always evolving. So remember to develop your marketing strategy on the basis of your business type

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Why Content Writing Industry is Emerging and will continue to do so? [Verified]

The wording inside a book is considered as an example of content in simple terms. Generally, the content produced by writers can take many forms, including blog posts, videos, e-books, photos, and infographics that answer specific questions people have and provide them with something they could not get anywhere else. Blog, and social networks are still the basic means to publish content on the internet. Content that is unique, high-quality, interesting and relevant contributes significantly to the success of companies on the Internet. Content marketing is a strategic marketing approach focused on creating and distributing relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer activity.

The invention of world wide web in 1990 led to the growth of the term content. It does not mean that content writing was not there before. It started long ago when humans started painting pictures on cave walls but the term ‘Content Writing’ was coined in the nineteenth century and created a completely different Industry. It is fact that before 1990 content usage limited to publishing like books, news dailies and magazines. But subsequent edge towards websites and blogs made almost every computer user a content writer if he desires to publish online. Social networking sites like Face book and twitter led the trend to more profound extent. Twitter made everyone a publisher to express his own views on social and technological issues.

Video content is any content format that features or includes video, like vlogs, animated GIFs, live videos, presentations, and webinars. It is a highly effective form of content and its popularity has progressed hand-in-hand with the rise of social media. Even though so many of us consume online videos daily, many marketers still aren’t using video as part of their digital marketing strategy as they are not perceiving the best results that it concludes the relevance of written content even today. But many researchers suggest that formats like video support text and make the audience feel as close to the story as possible. SEO writing is a form of writing that helps websites become more visible to major search engines. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

According to several surveys only 5% of B2C marketers consider their content marketing efforts to be very effective. The inference clearly shows that all this content production doesn’t seem to be working. There’s clearly a disconnect between what marketers are doing and what is actually happening. Technology has brought information at our fingertips and access to information has become easier. Google in hand we come across virtually anything online and could meet millions and billions of people with our ideas.

Content is a unique selling point for Google since its inception in 1998. It focused on content creation and processing, and it gradually turned out to be the revolution of information technology. It has been a leading icon for content on the web from then on. Google became one of the top companies of world simply for its belief and foresight in content management. but It has gradually seen the menace of plagiarism, a crooked practice of content theft.  To check this, Google launched web Panda which removes all the duplicate content from the web. And then google introduced pirate to resolve the copyright issues by giving credit to the original writer. This step has proved to be a historic move for protecting the rights of original content writers. Besides, google launched penguin 2.0 which made social media interactions crucial for better search ranking. Google came up with updates such as panda, pirate, penguin, and others to give out the best possible content to the readers.

Future is in compliment of the web content writing industry. Blogs are the major form of content writing. Thanks to the Covid-19 pandemic, it has pushed it further. Now, almost all companies from a small retail shop in your locality to multi-national corporations are increasing their online activities. Many companies are getting customers multiple times a day just through their blog for several daily activities like ordering groceries. So, imagine how dynamic a role a blog plays to get customers to buy products after the covid-19 situation. Now, it has become necessary for every business to grow online. And for a better web appearance, content writers play a key role. Blog, videos, and social networks are still the basic means to publish content on the internet, so there weren’t many changes in this track. A Content Strategy helps marketers set and reach goals. The Golden rule of Content Marketing is to post informative and educational content 70% of the time, ask for the sale 20% of the time, and add personal feel 10% of the time. However, misguided efforts only lead to wastage of time, money and energy.

People in general, for many decades, did not consider content writing as a career option like many others. Unfortunately, Even the education system did not recognize it as part of mainstream education but slowly it is getting popular in some elite educational institutes across the globe. Thanks to the Internet, the ever-widening growth of more people connecting to the world wide web made things easier for content writing. The advantage content writers enjoy is that they can work from any place any time. They are in great demand especially in Business and Marketing field. Hence, they earn a lot of money. Learning and earning compliment with one another for content writer. With time, writing capabilities, vocabulary and language fluency gets improved in them.  But content marketing can take a while to give ideal results. It is not a quick fix. Sometimes the strategies may change rapidly. It has been considered like an investment and have to be waited with patience.

Many people got attracted by the Content Writing Industry and considering if they could become a content writer. It is good to have a degree in literature or journalism to establish yourself but not necessarily. Because there are so many techniques, courses, and applications available to learn content writing online, but choosing the right beat helps people excel in all their endeavours. According to the Marketing reports, around 2 million blog posts are written every day. This number is expected to grow in the future at an exemplary rate. This has created a lot of gaps in the demand and supply of quality content writers. The demand is always higher than the number of writers available in the market. According to several reviews, the market is wide open for both entry-level and experienced content writers, and they are among the most sought-after professionals for many organizations in near future.

Three Golden rules for creating unique content

  • Never copy text anywhere. Avoid plagiarism by citing research and using your own words to describe the concept.
  • Always use multiple sources when researching.
  • Give your text a unique structure, style, and logic.

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Top 3 Recommended Blog Writing Services 2025 [April 2025]

Last updated: April 20, 2025


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Best way to build a brand in the digital world is through Blogging.

COVID 19 has fast-tracked the shift from office and stores to online portals for consumers.

Almost every essential, luxury products and services are sought online today. All businesses have hence either tied up with existing e-commerce platforms or have set up their websites for online reach to consumers. Throughout lockdown, this shift has become the new normal for most businesses.

The profits and the reach to customers have increased multifold for businesses. They plan to continue in online or hybrid modes in the post COVID era.

While the businesses are setting up their online stores and workplaces, they feel it lacks the human connection with staff and consumers. When the consumers walk into physical workplaces and talk to business owners, they establish a connection; get an insight into their way of working and look up to them as market or industry leaders when they listen to their ideas.

Blog writing is becoming a popular way to create a real dialogue with consumers and staff in the digital world. Businesses now share a sneak-peak into their workplaces, advertise their services and products, and share research-based ideas in their business blogs.  Blogs drive traffic to websites via online searches and social media. Websites with regularly-updated content gain higher SEO rankings. More traffic means more leads, more potential clients, customers, and colleagues, and most importantly, increased earnings for your business. 

The complete content strategy is a necessity, but the consistency that it requires has become a nightmare for business owners. Every blog needs a fresh idea, unique content, direct appeal to the reader, and should be well written.

If you are a business owner who has transitioned to online mode due to COVID, you would have probably looked for agencies who can draft blogs for you. Though there are many blog writing services in India, each agency has its expertise and pricing model.

We have reviewed content writing services in India on their offerings, blog writers in India, pricing model, work samples, client base, client ratings and reviews, testimonials, and other recognitions. Based on the comparison of all these parameters, following are the three most recommended blog writing services in India.

Write Right

Write Right is India’s leading blog writing services agency. It is recognized as the best content writing firm globally by the two most popular review and rating platforms- GoodFirms.co and Clutch.co. Their articulation of brand messages is unique. The team has highly experienced writers with expertise in a variety of domains. So, there is a high probability that you find the writer having relevant industry experience available with them.

Client testimonials appreciate the content quality, timeliness, and value for money. It is the most recommended Blog writing service provider based on the client ratings and reviews.

To avail of the blog writing services from Write Right, visit the website link here and fill in the details.

Taletel

Their diversified expertise in creating content of various formats (like blog, business proposal, website content, creative content, social media posts etc) helps them create blogs that engage the audience. Amongst the content fatigue on the internet, their content cuts through the noise, communicates your ideas effectively to the readers. Their writers give you a voice on the internet that makes an impact on your readers. So, if you are looking forward to boosting your brand’s awareness, Taletel’s writers will do it for you in just the way you would like.

They will help you grow your business by creating well-written and engaging blog content, and convert all of those extra search engine visitors into paying customers. To avail of the blog writing services from Taletel, visit the website link here and fill in the details.

Estorytellers

Estorytellers is a blog writing agency that helps both startups and enterprises to create lucid blogs. They are well-versed with industry trends and know the tricks of researching, analyzing, and drafting blogs. They have an experienced team of business storytellers, content specialists, and consultants committed to crafting blogs that engage and convert.

The writers at Estorytellers understand your objectives and write top-notch content to keep you ahead in the competition. The writers at Estorytellers are well versed in research, craft unique and engaging content for each blog.

To avail of the blog writing services from Estorytellers, visit the website link here and fill in the details.

The blog writing agencies – Write Right, Taletel and Estorytellers have written hundreds of blogs. They have teams of vetted professional writers. You can read through the blogs on websites of respective agencies to understand the tone and quality of content. Their work is recognized for quality by clients in testimonials shared on the website and reviews available on various ratings and reviews websites. The diversity of clients adds new domains to their scope of expertise regularly.

A blog is the most needed strategy in your content marketing plan and the best way to generate traffic to your website. For user traffic, you need consistent and expert quality content. To achieve increased traffic, you need a professional writer and unique content ideas. The expert blogs share knowledge with readers, give voice to your brand, and offer solutions. Writing the perfect blog that creates a brand voice in the digital world is no easy task, but a blog writing service can help achieve it. The content has to be informative, strategic, and engaging. The tricky part is to set the right tone of the content. The content cannot be too gripping or so loosely crafted that readers lose attention. Achieving the right balance is the trick which writers learn over years of experience.  Blog writing services have handpicked teams of professional writers which you can leverage and start publishing your business blogs in no time.

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Top 10 Content Marketers In The World [Fact-Checked]

Updated/Edited on 27th June, 2024:

  This is one of the most-read blogs on my website. Thank you so much for showing so much love to this post. I feel grateful (Joining Hands Indian Style). I am an independent verified SEO writer, best-selling author, reliable ghostwriter and personal branding expert who helps entrepreneurs and startups nurture their online/digital presence. Guaranteed results in SERP (Search Engine Results Page). Lead Generator via LinkedIn. See my portfolio here and follow me on socials: www.linktr.ee/sarkhedibhavik Thank you. Keep reading informational blogs. Keep sharing. Reach out to me for any feedbacks and suggestions on content writing, personal branding and digital marketing 🙂 🙂

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The Top Content marketers in the world are the people who strive to help assuage your concerns, confusions and provide information through their content. They are also the people responsible for the success of a website in terms of visibility on search engine pages and other diverse digital platforms. They are adept at understanding the pulse of the internet user and create content tailored to their preferences. 

Now how is it possible to create such exceptional content that resonates with you? It is their discerning capability, the incisive mind that gauges what would appeal to your senses. They consistently work to provide the consumers with original content that impacts their lives in a positive manner. 

The most eminent content marketers know the secret of successful storytelling. Content is not just the careful and true dissemination of information. It is to create writeups that leave a lasting impact on the minds of the consumer.

Some of the best qualities of content marketers can be summed up in the following points:

They know the importance of Research

Research is indispensable for success. It is imperative that you know the people you will cater to, the market you will be operating in, and the demand for your services. Successful content marketers do thorough research on the demand for the services they provide and create a strategy based on that research. A fictional representation of the target audience known as consumer persona should mandatorily be part of their research strategy. 

The other aspects include understanding how to go about creating content and what to include to make the right impact. 

For example, if you want to become a content marketer disseminating information on drop shipping, you have to understand who your audience is and what information will help them. It is generally meant for people involves in e-commerce and retail. 

Dropshipping is a niche subject and will require adequate research to find out how to provide the maximum value to your consumers. So, whatever you choose to write on and market, it all comes down to how efficiently your research on the subject matter. The more you go through resources the more information you have. This will help to create relevant content for your target readers. 

They know the importance of SEO

The impact of SEO cannot be undermined at any point in your business. SEO has stood the test of time and proven that it is here to stay. Organic search is still believed to be one of the most important ways that your site gets traffic. 

A combination of good SEO tactics and exemplary content will result in recurrent visitors, thereby increasing your prospects of becoming a successful content marketer. There have been times when content marketers have gotten maximum visibility and traffic without having to spend any money on paid marketing initiatives. It has just been solely based on the quality of content and judicious SEO techniques. 

Targeted keywords can work wonders for your content marketing initiatives by helping you to rank on the first pages of a search engine. 

Keyword research, inbound links, outbound links, meta tags, image alt text, internal links, readability are some of the important factors in on-page as well as off-page optimization. A content marketer has to be well versed with these terms to be able to leverage the immense benefits arising out of good SEO practices. 

Content Marketers know how potent social channels are

The successful content marketers in the world have one thing in common. They understand the enormous potential of social media platforms. If used for the right purposes, social media can be a very strong tool to educate and inform potential and existing customers about things that interest them the most. 

Content marketers formulate content taking into account the individual characteristics of different Social Media channels. Disseminating information interestingly gets the point across much more effectively. 

Platforms like Instagram, Facebook, Pinterest, have an attractive user interface that helps to retain information better and consume content efficiently. They provide you with many additional technical features that augment your chances of getting visibility. 

They possess great interpersonal skills

Interpersonal skills are very important for any professional. However, content marketers have to possess this in abundance to be able to create the right kind of synergy in their work. Content marketers have to work with professionals from different fields. This requires marketers to communicate properly with the client. They have to glean as much information as possible to be able to write in-depth content for the client. All pertinent information should be with the content marketer before they embark on the path to creating materials for the client. 

Content marketers have to listen very carefully and have to be amenable to changes suggested for the content. Precisely, they have to be able to take constructive criticism well. If you go through the profiles of the finest content marketers in the world, you will see that they always ask for opinions, feedback, and constantly work towards improving the quality of their content. A sunny attitude goes a long way in establishing a great relationship between the client and the content marketer. It results in less conflict and more high-grade content. 

They communicate the vision, and goals efficiently

Content marketers have to be mandatorily good with words. They also have to be enterprising and create content that invokes curiosity in their target readers. If you observe carefully, content marketers in the world make sure that the content is not just pages and pages of words, but a mix of different multimedia elements that help to uplift the overall look and quality of the content. They also develop a keen understanding of fonts, color palettes, font sizes, and the layout of a content page. A clear, clutter-free page is the aim of every content marketer. That makes for better readability and helps to assimilate information better. 

It is only possible to delineate the visions and objectives clearly when you have the ability to write lucidly and then market your product efficiently. Hence content marketers should have a great vocabulary, accurate grammar skills, and a unique approach to their work. 

How are they able to put forth their points so clearly?

One of the key traits of content marketers is that they imbibe all kinds of quality information that help them to refer to those later while creating their own content. Top content marketers in the world are also voracious readers and consume content regularly. It is the only way they are able to constantly evolve and change with the fast pace of the digital medium. 

They know how to promulgate their products and services

Writing and creating excellent content will take you nowhere if you don’t know how to promote your work. This is a quality that one has to develop and is not inherently present in a lot of content marketers. It is not social media channels only but a plethora of other online platforms that help to get visibility for your content. Distributing content to these channels ensures that more and more people get to consume it. 

It is a thoughtful mix of using different online platforms. This includes social media channels, discussion podiums, blogs, and websites. To become a successful content marketer, you have to dedicate a lot of time to understand these channels and how you can leverage the distinctive characteristics of these channels to your benefit. Content marketers invest their time and energy to study these platforms and then create a strategy to promulgate their content here. 

LinkedIn, Quora, Yahoo answers are just some of the channels that provide a lot of scope for professional as well as new content marketers to get noticed. Efficient content marketers are always experimenting and looking for increasing the value quotient in their content to grab the attention of their focus customers. 

Content MarketerQualities and Accomplishments
Vaibhav Kakkar– Founder of IIM SKILLS, Course Dekho, and Advisor Uncle startups – More than 12 years of experience in online space – Mentor to new content marketers – Author of “Building a Content Marketing Business” book
Bhavik Sarkhedi– Founder of Write Right, Dad of Ad, Estorytellers, and Taletel agencies – Author of 4 published books – Recognized as one of the best content writers in the world
Neil Patel– Highly influential content marketer – Founder of multiple successful ventures – Author of “Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum” book – Consultant for major corporate brands and companies
Shane Barker– Renowned e-commerce consultant and digital marketing expert – Thought leader in influencer marketing – Author of several best-selling books – Advisor to famous personalities – Worked with brands like Oracle, Microsoft, and Spyfu
Ann Handley– Popular writer and speaker in digital marketing – Partner at MarketingProfs – Best-selling author of books like “Everybody Writes” and “Content Rules” – Hailed as one of the individuals transforming marketing – Worked with IBM, Cisco, and HubSpot
Joe Pulizzi– Multifaceted entrepreneur, content marketer, speaker, and author – Published several best-selling books including “Content Inc” and “Epic Content Marketing” – Expertise in content marketing strategies for SMBs
Jay Baer– Expert in customer relationship management and customer experience – Created content marketing strategies for over 700 business organizations – Author of books like “Youtility” and “Hug Your Haters” – Worked with numerous Fortune 500 companies
Barry Feldman– Expertise in SEO and content marketing – Contributor to MarketingProfs – Recognized as a top social media marketing expert by LinkedIn – Dabbles in creative direction, copywriting, and consulting for reputed brands
Brittany Berger– Content marketing consultant and mentor – Author of “25 and Self-ish” book – Emphasizes repurposing and utilizing content efficiently – Provides valuable advice to aspiring content marketers
Jeff Bullas– Highly proficient content marketer and digital marketer – Known for his significant social media presence – Hailed by top companies worldwide for his expertise in digital marketing strategies
Brian Clark– Founder of Copyblogger – Known for providing relevant content to target customers – Popular software company Copyblogger gets huge traffic regularly – Passionate about traveling and exploring places to enhance content marketing skills

Here is a list of the top 10 content marketers in the world who create exemplary content for target consumers. These content marketing experts keep them informed, entertained, and apprised of everything that is of interest to them.

Vaibhav Kakkar

Vaibhav Kakkar is an Indian entrepreneur with expertise in business strategy, online advertising, digital marketing, content creation, and promotion. He is the founder of 3 notable startups IIM SKILLS, Course Dekho, and Advisor Uncle

Regarded as one of the finest online institutes for internet marketing, IIMSKILLS, the brainchild of Vaibhav helps to instill industry knowledge of the content and digital marketing domain to students and professionals across the globe. 

Vaibhav has more than 12 years of experience working in the online space. He has been a consultant for various brands across diverse niches. He is a mentor to new content marketers and digital enthusiasts. 

He has also written several blogs and articles on skill development, job prospects, trends, and changes in the content and digital industry. He is the author of the book World Castle “Building a Content Marketing Business”.

Bhavik Sarkhedi

Bhavik Sarkhedi - Top Content WritersBhavik Sarkhedi is a professional digital marketing expert and experienced content consultant from Ahmedabad.

He is the founder of the highest-rated Content Writing Agency Write Right, Dad of Ad, Estorytellers and Taletel.

Bhavik is the author of 4 Published books and is recognized as one of the officially listed in Best Content Writers in the world. You can Google it.

His portfolio URL is www.linktr.ee/the_weak_point_dealer

Neil Patel

If you are in the content marketing world, it is unlikely that you have not heard of Neil Patel. He is regarded as one of the most influential content marketers in the world. His website garners huge organic traffic. That is only possible because he disseminates quality content. 

Neil writes on several topics ranging from SEO, content marketing, and promotion, digital marketing, and its related modules. Anything that comes under the ambit of online marketing is a potential topic for this influential and vastly knowledgable content marketer. 

Among his achievements is the title given to him by the entrepreneur magazine as having created one of the hundred most brilliant organizations for online marketing. He is also the best-selling author and has penned the book “Hustle The Power To Charge Your Life With Money, Meaning, And Momentum” published in 2016. COrporate brands and companies like Viacom, HP, NBC among others have been his clients to grow their business and reach considerably. 

Shane Barker

Shane Barker is a renowned e-commerce consultant and digital marketing expert who has worked on plenty of brands catapulting them to success with his marketing ideas and strategies.

Shane is a thought leader who has helped numerous businesses to attain the objectives and create a positive reputation in the online domain. He works to help businesses develop impeccable goodwill. He is also an influencer marketing expert and helps with innovative strategies and ideas related to influencer marketing. 

An expert in Google Ads, social media, and SEO among other modules, Shane has been consistently writing. In these few years, he has written some of the best-selling books like Saucer Crash, Shredder, Time Crunch, Time Snap, Demon’s treasure to name a few. He has also been an advisor to several famous personalities. 

His blogs are rich resources of topics pertaining to online tools, applications, digital platforms, and influencer marketing. Spyfu, Oracle, Microsoft, Sprout Social are just some of the brands he has worked with. 

Ann Handley

Ann Handley is not only a Digital Marketer but also an extremely popular writer and speaker who educates the new generation of marketers to carry on marketing initiatives successfully. She also offers important tips and strategies that people with websites can implement to yield great results. 

Over the years she has worked with numerous organizations including IBM, Cisco, entrepreneur, Hubspot, Juniper, Kentico. She has a great insight into promotion and marketing, planning, and strategy. She helps with B2B marketing plans and promotions for various businesses. Among her many achievements, she has been hailed as 1 of 7 people who are making an effort towards transforming marketing for the better. 

Anne is a partner at marketing profs and best-selling author of books like “Everybody Writes, Your Go-To Guide”, “New Rules For Business”, “Marketing Simplified” and “Content Rules”. She is also a LinkedIn writer and best-selling author. A keynote speaker, she has formulated plenty of training programs at marketing profs for web marketing career aspirants. 

She provides some of the best actionable advice on approaching marketing strategy to appeal to consumers and expedite the success of a business. 

Joe Pulizzi

Joe Pulizzi is one of the most renowned content marketers in the world. He dons a number of hats because he is a multifaceted personality working as an entrepreneur, content marketer, speaker, podcaster, and author. 

He has innumerable books to his credit. His first book came out in 2008 and since then he has published several bestsellers. His most prominent works include Content Inc, Epic Content Marketing, Managing Content Marketing. 

He has also collaborated with Newt Barrett, the president of content marketing strategies, a renowned consultancy firm that deals with implementing content practices for SMBs. They have jointly published a book “Get Content Get Customers.” 

His podcasts are extremely popular with a number of different marketing topics picked up by him and spoken at length. Some of the podcast topics include Content War For Creators Has Begun, Content Acquisitions Go Parabolic, Inside This Old Marketing, The Greatest Marketing Prediction Episode Ever 2021 Version.

Jay Baer

When we talk about the content marketers in the world, Jay Baer cannot be far behind. He is one of the most efficient content marketers having expertise in providing solutions to augment a business online. Customer relationship management, customer satisfaction, and experience are some of the areas in which he provides invaluable advice. He has been actively involved in creating brand equity for a number of eminent businesses.

In his 27 plus years of an immensely productive career in content marketing and customer experience, he has worked with several fortune 500 companies. He has also been involved in creating content marketing strategies for more than 700 business organizations. 

Jae Baer has written famous books including Youtility, Talk Triggers, Hug your haters, The Now Revolution. The best part of his work is that he creates content that is engaging and piques the interest of the reader with compelling titles, layout, and design. His books are recommended to aspiring content marketers worldwide for garnering the most pertinent information that can push them towards a highly successful content marketing career. 

Barry Feldman

Content marketing encompasses a lot of elements that ultimately help an individual to become a thought leader in the domain. Barry Feldman, one of the best content marketers in the world understands the importance of SEO and how content and SEO go hand in hand in creating some of the best experiences for the customer as well as the business. He dabbles in creative direction, copywriting, and consulting for reputed brands on content marketing, personal branding, copywriting. 

He is a contributor to marketing profs and his blog articles are widely read. Barry is also considered as one of the top social media marketing experts by LinkedIn. 

His niche area is content and its utilities and he has created numerous thought-provoking blogs on content, sales funnel, content marketing process, personalization in marketing, conversion copywriting. 

Brittany Berger

Brittany Berger is a content marketing consultant and mentor who has also penned the book 25 and self-ish. Other than being a content marketer herself and a public speaker she also is a mindset and meditation trainer.

Brittany has worked in the corporate space and understands the demands of content marketing. She is also one of the pioneers who emphasizes repurposing and using your content rather than just creating new content every time.

She is one of the most popular names as a content marketing teacher. Brittany provides valuable advice to her students enriching the community of content marketers to find their calling in the content space. 

Jeff Bullas

The list of best content marketers in the world is incomplete without mentioning Jeff Bullas. He is undoubtedly one of the most proficient content marketers you can find. Jeff Bullas started his journey in 2008 and since then has changed the fate of several businesses by incorporating some of the finest digital marketing strategies and content marketing ideas. 

He has talked about the importance of having a significant social presence.

“But what became apparent to me as I sat on the sidelines, was that the rise of social networks was a game-changer.” 

As he himself put it so eloquently, one has to understand the immense potential of social media platforms. Today he is one of the most revered content marketing experts and digital marketer who is hailed by some of the top companies in the world. 

Brian Clark

Brian Clarke is the brain behind copy blogger and is one of the most popular content marketers in the world. He is an entrepreneur who has risen to great heights over the years only by the dint of his ability to impact consumers with his content writing and marketing abilities. 

His main motto is to provide relevant content to his focus customers who can derive value from them. This has single-handedly made him one of the most famous content marketers with an extremely popular Software company the copy blogger that gets huge traffic regularly. 

Apart from being an astute content marketer Brian Clarke loves to travel and explore places that help him in his journey as a content marketer. 

Here you have the top 10 content marketers in the world who have successfully created a special place for themselves in the online domain. Coming from different educational backgrounds and having different passions, the only thing that binds them together is the love for disseminating content that is relevant and has value to the target consumer. 

All of the people started somewhere and weren’t famous from day one. They worked their way up, devoted tireless hours to honing their skills and scouting the different prospects available to them. In their struggles, there was one clear motive- writing, creating, and promoting their content consistently. The most important thing is to keep going even when things aren’t being the way you want them to be. 

After all, that is the most important feature of any content marketer; to be able to pragmatically create content infusing entertainment and knowledge together for the best results.

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