Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

How to write an almost perfect statement of purpose? [Revamped]

Posted on September 20, 2025 by Bhavik Sarkhedi

How to write a Statement of Purpose that stands out among other applicants, but simultaneously, is unique and completely original? Easy. You’re at the right place as we’re going the extra mile to help you create a unique SOP. First and most important, what is an SOP? As the name suggests, it is an application essay that states the intent and motivation when one wishes to pursue graduation from a particular foreign college or university for Bachelors, Masters, Ph.D., etc. Being one of the important determiners of a student’s admission, the essay is scrutinized by the admission committee keeping in mind certain thresholds when it comes to achievements, goals, aspirations, experiences, and qualifications.

Here are a few significant pointers to include in your SOP:

Brief Introduction
The name of the course and University
What intrigues you to pursue the particular course?
What efforts you’ve put to gain knowledge/expertise in the past?
How does your existing skillset explain your resonance to the course?
How much academic knowledge/work experience you have in this field?
Why are you the ideal candidate?
How would you add value to the university?
Co-curricular activities to express your versatile personality
Concluding Statement

Great! Now that you know What to write, we’ll explain How to write. Here are some tips you must know to secure admission to your dream university.

1. Reflect upon your story

When you begin writing your motivation letter or statement of purpose or personal statement, you must retrospect and jot down all the points from your past experiences that have propelled you to pursue this course. Start with introspecting all the important events of your life that played a major role in influencing and shaping your personality, thought process, behavior, interests, and action. The story based on these pointers will come out as the most original content and will help the admission committee comprehend the incidents and your motivation behind them.

2. Research the course to demonstrate your goal

Admission to the university will be an upgrade in your qualifications academically in a particular spectrum and domain. It’s not just a degree from abroad but also serves a bigger purpose be it applying for a post-work visa after the studies to gain professional exposure or contributing to the country employing research, volunteer work, etc. Mention your short-term and long-term goals explicitly in the essay in a manner that resonates with the underlying curriculum of the course and perceivable opportunities of the university. It is important to establish a link between your course and the intention of your pursuit. The college and universities are always looking for future motivation and that is the prime topic of an SOP. Thus, this must be articulated well through the SOP

3. Inculcate the theme on passion and potential

Your SOP should be based on a particular theme and the most appropriate of which should be the one where it profoundly focuses on your colossal intrigue and perpetual thirst to learn more about the subject. Try to converge your thought process parallel to this theme. Decide upon the trajectory of your SOP and don’t just state but demonstrate your passion and potential. The reader should realize how excited you are to study this subject, that it is not just a degree for you but a fun activity for you, and how you enjoy every second while concocting derivations or building technology or any other relevant detail of your course. Highlight particular incidents with moments of self-realization and a sudden awareness that showed you, your curiosity and your potential to excel in this field. There is a dire need to understand that there are thousands of students applying for a course and the university shall scan each application. In the end, the ones that have a calling within them, only those would be selected for further progressing with the procedure. Thus, there is a huge chance of not being selected if the SOP does not define passion or potential for the study in future.

4. Be extremely specific

Don’t sway away with writing everything that seems consequential for you but instead, make sure to see your SOP from the point of view of the admission committee. Don’t just go on complimenting yourself but portray the incidents that instilled certain personality traits in you. Explain with clarity why you love this field, what made you decide to select this and how you are going to go about it in near future. Don’t use any ideal sentences like, “I want to make the world a better place to live” instead be straightforward and state a concrete idea in a concise manner that could bring about a substantial change in the industry. After reading your motivation, ask why. The “why” will help you gain more answers. An SOP is not to narrate one’s life history but to explain how the course shall make a difference in their life. Thus, there is the need to fill up the details without beating around the bush. A long drawn vague SOP will be shrugged of by any committee and the scholar would lose the chance to study.

5. Customize essay according to the university and country

One of the biggest mistakes an applicant could make is to stick strictly to a basic template for every university that one is applying to. Just changing the name of the university and country in the SOP and keeping the rest the same could be an impediment in securing an admit. When applying to different countries, you need to keep in mind that every country has separate cultures, exposure, strengths, weaknesses, etc. so subtle changes would not be adequate. You are required to make significant changes so that the reader is convinced that you’ve done your thorough research and you’ll be the most suitable candidate for their college. Sometimes not just countries have different cultures, but even in the same country, different colleges have different communities and strengths. So, before you commence with formulating your letter, try to find out the general culture of your dream university and gain as much information as possible. Now that you have the basic foundation of the student community of your target university you can go ahead and build your essay.. Each country and university must have a different SOP altogether. We cannot use one single format for each college as each of them shall be unique, definitely if they are in different countries. The student must briefly explain why they choose that specific country for pursuing that course and why not other countries.

6. Mention your problems and complimenting strengths

This is a great opportunity for you to address some of the bottlenecks coming in your growth. If you have had any problems in academics, or a gap year, or any work-related issue, don’t worry; mention them in your essay in a reassuring manner. Highlight blatantly the actual reasons and how these circumstances have improved you when it comes to maturity and perseverance. Followed by this, you can mention how the comprehensive curriculum and rich community of the students can help you turn your goals into reality. State “how” you moved ahead of the situation and how the experience invigorated you to move towards building your career and education. And if there is not much to state in the problems, then mention how your innate strengths can help you in overcoming any barricades that might come in the future and you’re not afraid to take on anything that comes your way of pursuing your subject of interest.

Lastly, don’t take much stress as you can always reach out for professional help who have been writing essays and know everything about writing a perfect SOP. Write, read, re-write as SOP is one of the crucial determiners for your academic career and further, career progression.

How to Write SOP for Canadian Universities in 2026

Posted on September 20, 2025February 12, 2026 by Bhavik Sarkhedi

Statement Of Purposes (SOPs) serves as one of the most important factors that determine the success of your application to any school. As the name suggests, a “statement of purpose” is targeted to serve as the medium to rightly inform your prospective colleges your reasons and purposes for wanting to attend there. Most universities and colleges abroad, including the ones in Canada, require all their applicants to present a Statement of Purpose to help them assess various aspects of the applicant. This applies to both graduate and undergraduate studies.

Typical Specifications of an SOP

Below is a rundown of certain specifications that are required from an SOP in general.

SOPs are usually written for 1000 to 1500 words comprising your previous academic record, work experience, a hint of your personal life, your goals, achievements, and most importantly the reason for you choosing to pursue a particular program.
One of the most important factors is to make sure that what you’re writing is completely authentic and original. The point is to make a unique and distinguished impression that will set you apart from the rest of the applicants.
It helps you distinguish yourself from the hundreds of those who are applying to the same university as you have. Each student applying or a single course may as well have the similar grades and also the similar level of educational brilliance. However, the university will not under any circumstance select all of them. In such as scenario, the university looks for the best candidates through these SOPs. They look into the ability to express and the finesse in English language. They also look forth to read the motivation of the student explained in the SOP which distinguishes him or her from the rest.
It is essential to mention all the things that you consider as the most interesting events and experiences in your life.
An unimpressive, lifeless or copied SOP can have a negative impact on how your application is viewed by your dream school.

SOPs for Canadian Universities

Canada is undoubtedly one of the most sought-after study destinations for students from all over the world. In fact, the number of international students in Canada has been increasing over the past decade. With the huge number of students seeking admissions in various schools in Canada, it is quite a tedious process for schools to filter the applications and grant admissions for deserving candidates. This is where the role of the SOP comes in. It stands as the major distinguishing factor that is meant for establishing the uniqueness of a student. It is more of a “first impression” of yourself that you are presenting in front of the admission committee. Since the members of the committee have never met you, the SOP you present will help them get an insight into your personal, academic, and professional information. Most Canadian schools on the top of the ladder give more importance to SOPs than other admission criteria. However, if you look into the Canadian universities with lower rankings give less weightage to SOPs.

Here are some points and parameters to remember before drafting SOPs for Canadian universities

The assessment parameters are in compliance with the program you are applying to. Hence, understand the requirements thoroughly
Most Canadian universities require SOPs that distinguish every applicant from one another.
It is essential to include factors like academic records, achievements on both academic and extracurricular fronts, community work, professional experiences (if any), etc
Canadian Universities look for answers in your SOP for the most important questions as follows
- “Who”- The first and the most important question is who the student is. All SOPs are expected to explain the personal whereabouts of the applicant to some extent. Apart from that, you must add pertinent information such as their educational history, achievements, and others. In a nutshell, you need to present in front of the committee who you are.
- “What” – This question has to do with what course the student is intending to take up. The answer to this question must clearly state the intentions of the student in the chosen field. This question demands the explanation and details for the course that inspires the scholar. There are a thousand courses but what is the unique module in the course or modules that makes it unique for the scholar, this question must find utterance in this SOP.
- “Why”- It is essential for the student to list his/her reasons for selecting the particular area of study. This is one of the most pertinent factors as it helps the committee understand your academic intentions better. Make sure that you present this information with utmost clarity as it is considered very important by most Canadian universities. You must also include your motivation behind the same.

Besides the above-mentioned factors, you should add all the things that you have in your field of interest. This will provide the committee a positive impression of your commitment to the field. This can include relevant experiences like internships, publications, certifications, projects, and so on.
Every applicant might have different reasons for selecting a particular school. When you present your reasons with clarity, it will imply to the committee that you have done your research. This can be a huge convincing factor for the admission process. If you want to go a bit further, it is impressive to mention some imminent faculty in the school and about their contributions. This will earn you some extra points in making an amazing impression in front of the admission committee.
It is best to present all the above answers in a coherent and well-blended manner to provide continuity. If the answers are detached from each other, it will not be pleasant to read and will make your SOP look very dull.

The Don’ts

Now that we have covered all the “Do’s”, we can look into the “Don’ts” while drafting an SOP for a Canadian university.

Plagiarism is a big “no-no” when it comes to Canadian universities and they have strict rejection policies against plagiarised SOPs. Writing an original SOP is considered one of the primary criteria to get an admission and plagiarism will denote that you have failed that criteria. You can refer to the SOPs of students who already got their admissions to get an idea but never copy someone else’s SOP. Each university stores various SOPs in their databases and runs each new application through the same. A plagiarism check is mandatory before submitting your profile.
Good structure is very important for any SOP. Never write an incoherent and unstructured SOP as it will not be pleasant to read.
Don’t add the information already mentioned in your CV. You can expand the information but repeating the same will give out a repetitive tone. Your SOP must be more like a story rather than just a collection of information.

Structure of SOP for a Canadian university

To begin with, the first paragraph of your SOP must talk about the intent of your application. You can add interesting elements like anecdotes in the first paragraph to make a striking impression
You can move on to the next section by adding information from your childhood like your academics, specific achievements, etc
You must include your social and extracurricular activities to make your SOP sound smarter and more distinguished. This is important owing to the fact that your extra-curricular skills might have a well-defined place in the university and that could give your profile a boost over others.
Logical flow is a mandatory factor apart from your aspirations and achievements.
Your SOP must neither be too formal nor be too casual. It must have a neutral tone that is simple and appealing. Having a personal touch is quite important as well.
If you are applying for engineering or business programs, you must always emphasize your academic excellence and achievements in your SOP to get an edge.
If you have any stints at community volunteering and other activities, you can emphasize them. Especially if you are applying for programs related to public administration, make sure to prioritize them
Certain Canadian mandate at least 2 years of work experience for taking up PG programs. So, it is essential to understand the requirements of the program and the university before you put together your SOP

Other Tips

Most universities entertain students with relatively weak academic profiles if they present interesting SOPs that stand out. To emphasize all the other positive factors besides your academics to increase the chances of admission.
It is advisable to write the full forms of words instead of abbreviations as much as possible.
It is best to write a generalized draft first and then work on customizing it. Getting your research right concerning the program and the university you are applying for can help a great deal in writing the perfect SOP.

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How to Write an SOP for a Canada Tourist Visa? [Edited]

Posted on September 20, 2025 by Bhavik Sarkhedi

Canada is certainly a very sight-after travel destination encompassing busy cities, beautiful ambiance, and indulging foods. It is one of those countries that is truly multicultural with ample amounts of opportunities for any type of career and just a warm and kind city, on the whole, to visit and spend time at some point of your life. Besides career enthusiasts and international students, you can find a large number of tourists visiting Canada every year. Hence, with the colossal increase in the number of people seeking Canadian Visa, it is essential to be extremely careful and well-informed concerning the prerequisites for the Visa.

Although Canada is one of the go-to and popular destinations for immigrants, it is also a popular destination for tourists to enjoy their vacation times and spend quality time to get a break from their regular lives. As a bi-product, people need to get themselves a quality SOP for their Canadian tourist visa. As a tourist, you will have to qualify and get through certain parameters. At this point, it is most advisable to get yourself a professional who knows about writing a professional statement of purpose for tourist visas. Keep note that each and every international travel destination has its own specific parameters which need to be followed to get where you expect to be in the most feasible way. And Canada is no different than the other countries. If you feel like there are too many factors involved in drafting a tourist visa SOP, you can choose to seek a professional to help you with writing the statement of purpose.

There are various genres in which SOPs can be written. Each genre will accentuate different sets of factors. SOP plays a prominent role in getting your tourist visa approved and you need to write yours in association with the requirements of your visit. The foremost criteria are to state your intentions for entering the country precisely and clearly. A neat SOP with minimal errors and precision can shorten the processing period shorter.

Criteria to maintain

An SOP is a very important requirement for acquiring a Canadian tourist visa and you must maintain the following criteria strictly

Originality is one of the main factors and your SOP must be written uniquely
The information must have clarity and coherence
You must avoid grammatical errors at all costs as it will give a negative impression
Do not provide repetitive information

Common doubts and concerns

It is natural to have a plethora of questions and doubts while drafting an SOP for a tourist visa application. We have addressed some of those questions below.

Word limit – Most people have concerns regarding the word limit for the SOP. It is best to keep it under 1000 words. Clarity is more important than the number of words. Within the word limit, you must mention your purpose of visit, your intentions to stay and the names of places and also the dates. This word limit is to make sure that the committee can maintain the impression that you are indeed visiting for travel and leisure. There is the need to establish this understanding or else the commission may reject the VISA on grounds of vague expression o motive and purpose.

Purpose – Each one of you can have different reasons to visit Canada and you can have concerns about how you must present them. You must always incorporate your purpose of visit in the most straightforward manner in the statement of purpose. It is important to be precise and cautious while making a mark of these essays as they must not drag on. They shall be crisp precise and explain the purpose what it may be.

Style – You need to follow a neutral tone while writing your tourist visa SOP. Having a very formal tone can make the flow of the SOP very rigid and a very casual tone can make it informal. Hence, maintaining a neutral tone will serve the purpose best.

Parameters – There are certain parameters that are to be mentioned mandatorily. We have listed those parameters below for your convenience

Parameters to mention

Do not go into details about what you intend to do in the country you are visiting. As in here, it is Canada. Give them a short and brief answer without going on too much about your doings in detail.
Make it a point to mention it at the beginning of the statement as to whether it’s a business trip or just a personal trip to the specific country of your visit.
Always pen in the number of days you intend to stay in the country of your visit. This is an important factor that will be verified for the issue of your Canadian tourist visa.
Without giving out too much and going into details, pen down the places you intend to visit and the activities you intend to do in the country of your visit. For example: if it’s Niagara Falls, then let it know in the statement of purpose about your intention to visit Niagara Falls and keep it brief. Revealing too much information will make your SOP too lengthy and dragging. It is essential to keep the information crisp.
Do not forget to mention if you plan to travel with a group of people or you are planning to travel alone. Also mention whether you intend to stay in your relative’s residence or your friend’s during your stay in the respective country. If you intend to stay in a hotel of your choice, then please do mention the name of your hotel along the lines. This will inform the visa committee that you are well aware and have a solid plan.
In case you are not visiting any friends or family who are already in Canada, you must include your intended place of stay and a rough itinerary for your course of visit clearly
A quick and short example would be: “I intend to visit the country of Canada for the next two weeks as a form of personal trip. I also intend to bring my husband and two children along with me during the duration of my trip. While in Canada, I along with my family plan to visit my relatives in Toronto and also attend the raptors basketball games as a part of our visit”
If you have a particular sponsor to sponsor your trip to Canada, then mention the details of the sponsor and the prime reason they are sponsoring you for. This sponsor will be considered as your primary financial source for the trip
Mentioning your financial information relevant to your trip in a clear manner can help you with the clearance process.
If you fail to submit the basic required documents, then write down the reasons as to why you won’t be able to provide the necessary documents and pen down the alternative documentation that you have submitted instead of the basic required ones. These reasons must be backed up with proofs and other details if necessary
Creating a proper itinerary of plans with all the details is also advisable for the best.

What not to do

Do not present incoherent pieces of information. This will have a negative impact on how your tourist visa SOP is viewed
Plagiarism is a big “no-no” when it comes to writing SOPs. As always, it is frowned upon by every commission in the world and Canada does not tolerate it. They shall not allow a person based on plagiarized VISA and that leads to the most unhealthy and unscrupulous practice of documents and application forgery. Thus plagiarism is not at all advised.
Good structure is very important for any SOP. Never write an incoherent and unstructured SOP as it will not be pleasant to read.
Try to avoid grammatical errors as much as possible to increase the effectiveness of the SOP
Do not overwhelm your SOP with unwanted information. Keep the writing simple and straightforward. The information will speak for itself and so will your motive. Too much might irritate the VISA officer and that may lead to a rejection.
All the information you provide in this document can be verified and cross-checked. So it is not a good idea to include any false information

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How to write a killer content easily? [Verified and Updated]

Posted on September 20, 2025 by Bhavik Sarkhedi

Struggling to write a killer content? Now you don’t have to because we have brought to you a framework that you can simply implement in your content planning and see the numbers moving automatically. A strategically designed content is the key to successful conversion and engagement. There are certain tips and tricks that you can also implement in your content to increase your engagement. Content can have a deep effect on user engagement and conversions so it is necessary to plan your content wisely. Let’s see what makes content so catchy:

1. Write a killer headline

The headline of your blog can decide whether someone is going to read your content or not. It is the bait to drive in traffic. After reviewing around 150,000 articles, a common trend has been spotted in top-performing blogs. The headlines of these blogs have the below-mentioned characteristics which you can implement too. Let’s see how an ideal headline looks like:

Headlines should never cross seven words.
Number your headlines and sub-headlines on the entire page.
Set an expectation in your headlines. It should trigger the emotion of a reader.
Be specific and bold.

2. Generate curiosity with the intro

Just like the headline is bait, the intro part is the hook. Write an intriguing intro that can persuade readers to read further. Address it boldly and raise the expectations of the readers. They should find a reason to read your blog further. If you can apply it to your content then you can nail it easily. If you start your intro with the same old lines then forget people opening your blog. It should give them a spark and hope for a solution. You can show them a big picture with a wider perspective. Add eye-catching statistical data that can leave them bewildered. This is the true art of persuasion. Every successful content strategist knows and follows it religiously.

In a better elaborate explanation, the introduction cannot give too much or too little. The philosophy is to maintain balance and let the reader in on the content. It should be smooth, catchy and interesting and at the same time, easy grammar. There must be a huge potential reader to understand the content and not be overwhelmed by it. It is indeed among the best parts of an entire content having the power to either make it the best or make it the worst. Setting the perspective and tone of a content is as important as making it right in the introduction.

3. Make it interactive with pictures

It is seen that blogs that have visual elements drive double the number of traffic than a blog with visual elements. Remember, pictures can trigger emotion. They can connect readers totally and even helps in conversion. You can add the following in your articles:

Charts and diagrams
Screenshots
Original graphics
Videos
Info-graphics.

Once a content gets lengthy, graphics and pictures act as breaks from the rudimentary lines and words. Although the writer must always concentrate on captivating frame of sentences, pictures and media are always a huge win in this present content game.

4. Write in simple language

As already emphasized earlier, there is the potential to content that has a perfect blend of simplicity and vigor in it. Each time a content crosses the simplicity, to the larger crowd it gets overwhelming and boring. Thus, the writer must frame the content keeping in mind the target audience and the dynamics of comprehension. Understand the power of simplicity. You are here to make more and more people connect with your business. You can’t expect everyone to have a rich vocabulary and flawless grip on the language. What you can do is:

Break big blocks of paragraphs into smaller chunks
Use bullet points wherever possible
Include sub-headings for easy reading
Add pictures and other visual elements to break up text blocks.

5. Build persuasive CTA

Your call to action remark should convince people to subscribe, download or enter the funnel. It is the most important part of the content. Be polite and simple in your language. if you have addressed a problem, then say the shortcoming loud and clear. It builds trust in business. These are the points that should make up your CTA:

Explain clearly what you want people to do, whether to subscribe, download or share.
Write about what they can benefit from your CTA plan.
Highlight benefits like ‘free’, ‘save’ or ‘exclusive’ etc.
Create urgency n your tone by using words like “now,” “instant,” or “today.”

Good content is the key to traffic generation and conversion. If you can implement the above-mentioned points in your content then benefits are bound to come. Content marketing strategy can sometimes become challenging in this competitive market. But if you can stick to these points religiously then your business is bound to grow with leaps and bounds.

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Choose Content Writing as a Career option in India 2024

Posted on September 20, 2025 by Bhavik Sarkhedi

Writing is the painting of the voice

– Voltaire

The modern times has led us to believe that creation of anything is an art. From adding a basil leaf on a food plate to painting the sky on a canvas, there is an artist in every corner of the world. With unprecedented technology there are some artists who have changed the world by their words, known as Content writers of the Digital Age. The Internet has paved a whole new line of opportunity, creating a career option for content writing in India.

Writing in an opportunity that can be ceased in any field, whether it is technical writing, Public relations, newsletters, advertising, academic, social media, or films and novels. The growth prospect of content writing career in India is increasing as Pandemic is pacing us towards technology each day.

We understand it becomes hard to survive in a competitive world, but if you have got the creative genius in you who is good with words, you will earn and also have fun as a content writer.

Don’t dim the light of creativity as we take you perks for content writing in India;

Industry Perks

India is outgrowing the traditional medium of communication leading to technological solutions and innovations happening in every field. Technical writers are no more restricted to instruction manuals but has rather turned itself to various sectors like information technology, medical blogs, digital marketing, aeronautics, social media, finance, and many more to count.

Here is a list of industries that might interest you for content writing career in India:

1. Into the world of Media

Media industry is as wide as the ocean, your creative pens can write for Movies/TV shows, advertising agencies, news channels. Writing is the lifeline of this industry. The writers working on this scale are usually known as script-writer or producers. The creative heads working in news channels, magazines work at the post of editor, columnist or a blogger.

The media industry asks for a lot of creative inflow, which means you may start at a low price to gain the experience. However, once established in the industry you could be earning in lakhs for your creative piece.

2. IT industry

One of the prominent and highly growing sector of India is Information Technology. The term information itself calls for creation of content for the audience and since we live in the age of internet, the writers see themselves writing technical as well as creative content for website.

The IT sector deals with a lot of services starting from web development, SEO, to app development, and more. Since all the given platforms benefit from technical to creative content, the scope of content writing career is endless.

In the digital age, the number of websites won’t stop growing, which open path for skilled and proficient writers. As a beginner in this industry you may be earning an adequate amount of 15000/month which scales up with increased experience and knowledge.

3. Digital marketing agency

The agency is filled with creative people looking to create content that would attract the audience. While come digital agencies work independently, others are known as a digital marketing department in the IT sector.

However, while working for an independent marketing agency, content writers gain an extra edge over creativity. The allows the freedom to work on email marketing, social media promotion, blog writing for clients, SEO marketing. Writers who go beyond writing and handle the SEO grow to become content marketer.

The perks in the industry involve creative liberty and pay scale that may range from 30k to 1lac based on your skills.

4. Work where you shop; Ecommerce company

The role of content writing in India does not surround around the fancy words on blogs and magazine. The shopping websites like Myntra, Flipkart, Amazon, also leverage from the skills of the writers. From writing product descriptions to answering the queries about the product, the writer is invested in the task. There are small to big ecommerce websites growing every day in India making way for more job opportunities, the pay scale changing according to the size of the company.

Creativity is like wind; it is present everywhere;

Whether you are sitting in the office space or lying on the bed of your room, a writer can weave thoughts and put them into words. Can you guess the advantage now? Yes, we are talking about Freelance content writing. It is an earning opportunity where you grow more as you write and moreover, you may not have to abide by the working hours. Feel like writing in the middle of the night? Pick up your laptop and let the creativity flow.

Depending on the flow of the project a freelancer earns from 50k to 2lac rupees per month. As a freelance writer you also work on building connections and establish your prestige in the market. One the of many benefits of freelancing is that you can choose the company and the nature of the project.

Of all the perks content writing career finds in India, the wide range of roles by big pool of industries is the highlight of the show. Why don’t you hang in there while we tell you some interesting roles and their perks;

1. Content development specialist;

A role that demands not just creativity but also requires strategy and planning. The hunt for trending topics and then creation of the same is taken care by the content strategist. In the modern times there are many offline and online courses that allows the writers to learn the skill and create better job opportunity for themselves. On top of that, the content writing career here pays well if you are a communication, literature or journalism graduate.

2. Social media writer;

Everything is socially driven in the age of Internet. As a social media writer, you have the liberty to be as creative as possible in order to reach your target audience. The role comes along with a lot of responsibilities, one among which is creation of marketing strategies.

India poses a wide list of marketing agencies offering job opportunity at a good payscale. In fact, today all companies have a social media account which creates the job opportunity of social media manger.

3. Start your own blog;

Another way for freelance content writing is to start your own blog. What could be more amazing that writing on the topics of your interest. Choose from anything that the world is talking about fashion, travelling, technology, marketing, and many more. However, the key to become a blogger is patience and involves a lot of affiliate marketing and SEO tricks to be seen the list of top bloggers. Most well-known bloggers in India earn 10-15 lakhs/ month, you could be also become one of them with your excellent content creation and marketing strategies.

4. Copywriter

Copywriting is not just a fancy term for content writing in India, rather a creative process of writing for advertising agencies, like taglines and proposals. As a copywriter you aim to bring audience to your content initiate them to click on a link or purchase a product. Among a lot of professional roles under content writing career, copywriting is highest paying jobs.

Path to become a digital marketer

If you understand your audience and creation of content is your niche, then you can combine those skills with digital marketing techniques to grow in the industry. Digital marketing is present in the line of every organization today, creating opportunities like SEO writing or content writing for social media.

As you dive deeper into the industry your role as a content writer and responsibilities increase. a list of above roles may require you to have knowledge in specific fields. In the scope of content writing in India there are numerous courses to upskill your knowledge. courses that will enhance your vocabulary and expose you to various forms of writing.

The creative process of writing, however, is not limited to above given industries and job roles. A few common industries that the writer in you can lean towards are;

Recruiting companies
Education industry
Nursing homes and healthcare industry
Travel and tourism industry

Industry Sector	Roles & Opportunities	Perks
Media	Script-writing, editing, blogging, columnist	High earning potential, creative freedom
Information Technology	Technical writing, creative content for websites	Endless growth opportunities, decent pay
Digital Marketing	Email marketing, social media promotion, SEO marketing	Creative liberty, variable pay scale
E-commerce	Product descriptions, customer queries, content creation	Varied job opportunities, variable pay
Freelance	Freelance writing, flexible hours, project-based earnings	High earning potential, flexibility
Content Development	Trend research, content strategy, planning	Good pay, strategic role
Social Media	Social media content creation, marketing strategies	Wide job market, decent pay
Blogging	Independent content creation, affiliate marketing, SEO optimization	Potential for high earnings, independence
Copywriting	Taglines, advertising proposals, persuasive content writing	High-paying roles, creativity required
Digital Marketing	SEO writing, social media content creation	Diverse opportunities, skill development
Recruiting	Content creation for recruitment agencies	Niche job market, potential for growth
Education	Content creation for educational institutions	Stable job market, contribution to learning

The bottom line is, pick up the right path in your content writing career, the opportunities to reach the heights of leadership and recognition will be immense. The career in content creation is growing beyond bounds in terms of money and experience. Technology has tied us to internet and as long as internet is there to stay with us, so is content writing in India. Institutes are creating courses to nurture these writing skills in people with the increasing demand of quality content in the market.

Express yourself in the form of words, let your mind speak for yourself, the world is place for artists to grow. Thus as long as writing is something you love and enjoy, success will find its way to your doorstep.

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