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How Does A Digital Marketer Help In Business Promotion? [Fact-Checked]

Posted on by Bhavik Sarkhedi

Digital marketing has become a niche in itself in the present times. In this domain, the required qualifications can stretch far beyond creative skills and marketing strategies.

Understanding the role of digital marketer:

In common words, it can be safe to say that digital marketers are associated with building the brand value and awareness of a business using digital channels.

They can help in generating leads for the business and the term digital market leader is used almost interchangeably with digital marketers.

In this case, digital channels involve the websites of the companies, social media, search engine rankings, online display ads, email marketing, and corporate blogs.

These online marketing leaders are also associated with the task of identifying the weaknesses in these channels using analytics and look for ways to improve them.

While smaller businesses usually have one individual taking up the role of a digital marketer, for large businesses the task is spread out among a number of individuals and even departments.

How do digital marketing experts benefit a business?

The role of digital marketing is a delicate one handled by some of the best marketing professionals in the arena.

Digital marketing provides businesses with a holistic marketing initiative that prominently enhances the online presence of businesses.

For businesses that are comparatively new to the domain of digital marketing can have some dilemmas associated with it, however, even simple strategy talks from the digital marketing experts can largely benefit the businesses.

Choosing the best digital marketing expert for one’s business:

After exploring the scope and the relevance of digital marketing experts for a business, a question that is quite common to pop is, how to choose the best one among a lot of digital marketers.

There are certain parameters considering which, the hunt for the best marketing professional becomes a lot easier, some of these metrics are,

A portfolio or list of past clients who are satisfied with the services, the experience and specialization of the team members of the individual associated with online marketing, a strong social presence and proof of reputation among industries, sharing similar values and culture with the business hiring their services, a well-structured website, easy to get in contact with and lastly not having any extravagant promises for the hiring company.

The best digital marketer in India:

While there are a number of digital marketers operating across businesses in India, Bhavik Sarkehdi is the best one providing more than just innovative inputs for the business.

The hub of digital marketers in Ahmedabad, Bhavik takes care of the entire social media campaign of the business that involves formulating SEO strategy, optimizing website performance all the while staying present and relevant to the market.

The online marketing leaders with Bhavik Sarkehdi manages the planning and marketing strategies of the business, analyze the goal and performance ensuring maximum output from the business.

If you wish to get maximum ROI, you should hire a digital marketer who has the set of skills required to offer proper results. In such cases,

Find the following things in your digital marketer:

1. Precise data analysis

Data analysis is the most imperative demand of digital marketing. The digital marketers have to scrutinize your previous campaign data to figure out what didn’t work. Find out digital marketers who have precise data analysing skills in such cases.

2. Communication skills

The digital marketer you choose must be interactive to know all your needs and cater to your demands. So, always find communication skills in a digital marketer that you hire.

3. Basic web designing skills

Nowadays, Digital Marketing domain has become more competitive. You can find firms that are also delivering designing demands to users. In such cases, when users want a website design change, the companies must offer them what they want. So, always find basic web designing skills in your marketer.

The bottom line:

Whether a business is big or small, the marketing team can get bogged down with the daunting task of creating campaigns and then analyzing the performance of the campaign.

However, the truth is, companies often don’t have that much time to invest in a social media campaign. This is where digital marketers can come in as an all-around solution for businesses.

Digital marketing experts always have solutions whether it’s a strategy creation, or a performance tracking tool, the online leaders have answers to every question.

You may like to read:

Top 10 skills you need to master to become a digital marketing expert

8 Content Marketing Skills You Need to Excel In 2024

Posted on by Bhavik Sarkhedi

If you are a content marketer then you will be well aware that how crucial the content is for online marketing. And in order to reserve your place as an effective content marketer, you need to learn and excel in various skills. It is a field where you will always keep on learning the new things and would need to change your marketing strategies accordingly.

In this write-up, we are going to mention the most important content marketing skills that you need to excel in. Mastering these skills is not a task of a day or a few but you should start working on them from today; only then you will be able to learn and master them.

1. Create clear, informative and engaging content

Writing is not all about putting the right words in order, but you need to do a deep analysis of what to write and how to write. Along with doing a thorough research on the topic and analyzing others’ ideas, you also need to incorporate your own ideas. Along with being clear in your words, you also need to be persuasive. Your writing should be snappy and clear in a way that it would make every reader feel welcome, regardless of his knowledge and skills.

2. Plan before you write

Writing content is not just writing it; you need to organize the whole write-up in a way that there should be a flow. An attractive intro (that will make the reader curious about reading the body), a proper explanation of the topic and an effective conclusion (that would make the readers feel they have not wasted their time by reading it) are the most important things you need to focus on. So, plan before you start writing.

3. Write on the topics you are interested in

Your interest can make or break your content. When you write on the topics you have an interest in, there is a unique kind of excitement and enthusiasm to write. It lets the readers feel closer and they start believing what you say because the voice has come from the heart. These things cannot be gained when you write on a topic you have no interest in. So, know the topics you love writing on, you won’t mind writing on and you don’t want to write on.

4. Review and edit your write-ups

Editing is not only about correcting grammar and typos, but you need to have a proper understanding of how readers consume content online. Actually, they love the content that can be read on the move and would take fewer efforts. So, review your content after writing and along with correcting the grammar mistakes, look for the ways by which you can make it better. Things you can do is adding bullet points, inserting images, breaking up the paragraphs and including headings. These things will make the content easily readable and inviting.

5. Do deep research about the topic

Research is the root of the content marketing. A well-researched write-up not only lets you make your content knowledgable but it also gives the readers a chance to trust you. However, it is not only the research on the particular topic (you are writing on) that matters, but you also need to do research that which topics you should write on i.e. what your readers would love to read.

6. Add effective visuals

Visuals can add a lot of value to your content provided that they are relevant and are of high-quality. Photographs and videos not only support your text but also let the readers have a clear understanding of the content. They make your write-up attractive and engaging. Also, these visuals let you explain your ideas in a few words. Therefore, you should add attractive visuals to your content to make it more attractive.

7. Take advantage of social media

Social media is an important part of the content marketing as it lets you increase the exposure of your content. If you want to increase the exposure of your content and gather more readers then you must consider sharing it on the different social media platforms. These platforms can bring a surprising hike in the count of your readers.

8. Connect with your audience

Connecting does not only mean that you should reply to your readers’ queries, like their posts and comment on them but you should also focus on creating such content that would let you connect with your audience. Learn what they want to read, what makes them tick and what works best for your readers. You will automatically get connected to your audience by doing so.

Content marketing is a growing field where you will always get to learn the new things. So, in order to stay with the trends and hone your skills as per the industry requirements, you need to get your hands on the above-given marketing strategies. In addition, you must remain updated with the latest trends and contemporize yourself accordingly.

This article is orignally published https://www.thinsquare.com/blog/8-content-marketing-skills-you-need-to-excel-in/here.

Why should content marketing and mobile app marketing go side by side? [Edited]

Posted on by Bhavik Sarkhedi

As per Forbes article, one of the major trends in PR in recent years is its convergence with content marketing. As these practices continue to rely on each other, it’s critical for leaders and marketers to look at what factors will affect their efforts in the years ahead. And sure, while new social platforms and technology are obvious factors, they’re not what come to mind immediately when I think about PR and content.

The conventional definition of Content marketing is simple. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.

On the other side, marketing an app is often treated like an after-thought, left to after the initial idea has evolved and is placed in the market. It is at this point that the full-scale marketing plan goes into force. Irrespective of the tall claims and robust effort put behind them, a vast majority of apps simply fail to make enough revenue survive like a business.

When building a mobile app marketing strategy you must be realistic and solidly established on the real constituents. Not all unique app despite rewarding user experience and robust marketing maneuvers just cannot become another Snapchat or WhatsApp or AngryBird.

The sole endeavor of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.

You still have to accomplish hard goals with your content and PR efforts, and you have to earn sales to survive. I get it. But trust is the most important factor determining your long-term success in both content marketing and PR. Don’t let your pursuit of the sale break the trust you’ve built with your audience.

Now that we have talked about both enough, it can be easily judged that mobile app marketing and content marketing are related to each other. We know that it is all about content in the digital marketing and that is why content marketing has become so important.

Going side by side doesn’t mean that it should be compulsorily used simultaneously. It simply states that if one needs another, it should take the company. Mobile App Marketing is not normal marketing or promotion of a product but it includes ample of attributes like ASO, description, UI and UX, application name, screenshots, etc. Did you notice how many of the above elements need good content? 70 % of the overall promotion or marketing of any mobile app would suffice.

If you are a developer or a business owner, you must understand that only if you are good with words, then you would be better with marketing.

This article is originally published at The App Entrepreneur.

What Exactly is Digital Marketing? [New in 2024]

Posted on by Bhavik Sarkhedi

“Digital marketing is the advancement of items or brands by means of at least one types of electronic media and contrasts from customary promoting in that it includes the utilization of channels and techniques that empower an association to break down advertising efforts and comprehend what is working and what isn’t – ordinarily progressively.”

The way in which advanced promoting has created since the 2000s has changed the way brands and organizations use innovation and computerized advertising for their marketing.Digital showcasing efforts are turning out to be more predominant and also proficient, as computerized stages are progressively joined into showcasing plans and regular life, and as individuals utilize computerized gadgets as opposed to going to physical shops.

Actually, individuals invest twice as much energy online as they used to 12 years back. And keeping in mind that we say it a considerable measure, the way individuals shop and purchase truly has changed, which means disconnected promoting isn’t as successful as it used to be.

Channels

Affiliate Marketing – Affiliate marketing is a kind of execution based promoting in which a business rewards at least one member for every guest or client brought by the offshoot’s own showcasing endeavors. The business has four centre players: the trader, the system, the distributer and the client. The market has developed in multifaceted nature, bringing about the rise of an auxiliary level of players, including offshoot administration offices, super-members and concentrated outsider merchants.

Content Marketing – Content promoting is a vital advertising approach concentrated on making and circulating significant, pertinent, and steady substance to draw in and hold an unmistakably characterized gathering of people — and, eventually, to drive gainful client activity.

Search Engine Optimization – Search engine optimization is a system of procedures, strategies and strategies used to build the measure of guests to a site by getting a high-positioning situation in the indexed lists page of an internet searcher – including Google, Bing, Yahoo and other web indexes.

Search Engine Marketing – Search engine marketing (SEM) is a type of Internet advertising that includes the advancement of sites by expanding their perceivability in web search tool comes about pages basically through paid advertising.SEM may join search engine optimization (SEO), which alters or reworks site substance and website engineering to accomplish a higher positioning in web crawler comes about pages to upgrade pay per click postings.

Inbound Marketing – Inbound marketing is a system for attracting clients to items and administrations through content marketing, social media marketing and search engine optimization. Inbound promoting gives data, an enhanced client experience and assembles trust by offering potential clients data they esteem by means of organization supported bulletins, sites and sections via web-based networking media stages

Social Media Marketing – Social media marketing is the utilization of web-based social networking stages and sites to advance an item or service. Most of these web-based social networking stages have their own implicit information examination apparatuses, which empower organizations to track the advance, achievement, and engagement of advertisement crusades. Organizations address a range partners through web-based social networking promoting including present and potential clients, present and potential workers, columnists, bloggers, and the overall population.

Pay-Per-Click (PPC) – Pay-per-click (PPC), otherwise called cost per click (CPC), is a web promoting model used to direct movement to sites, in which a publicist pays a distributer when the advertisement is clicked.PPC “show” ads, otherwise called “flag” promotions, are appeared on sites with related substance that have consented to show advertisements and are commonly not pay-per-click advertising. Social systems, for example, Facebook and Twitter have likewise received pay-per-click as one of their publicizing models.

Email Marketing – Email marketing is sending a business message, commonly to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be considered email promoting. It typically includes utilizing email to send notices, ask for business, or request deals or gifts, and is intended to manufacture steadfastness, trust, or brand mindfulness. Email advertising should be possible to either sold records or a present client database.

Online Public Relation – Online Public Relation is the act of securing earned online scope with computerized distributions, web journals, and other substance based sites. It’s much similar to customary Public Relation, yet in the online space.

Marketing Automation – Marketing automation alludes to programming stages and advancements intended for promoting offices and associations to all the more viably market on different channels on the web, (for example, email, online networking, sites), and so on and automate repetitive tasks.

Local Promoting – Local promoting is a sort of publicizing, generally on the web that matches the frame and capacity of the stage whereupon it shows up. By and large, it shows as either an article or video, delivered by a promoter with the particular plan to advance an item, while coordinating the shape and style which would some way or another be found in the work of the stage’s publication staff.

Game advertising – In-Game publicizing is characterized as “incorporation of items or brands inside an advanced game”.The amusement permits brands or items to place promotions inside their diversion, either in an unobtrusive way or as a notice pennant. There are many elements that exist in whether brands are effective in their publicizing of their image/item, these being: Type of amusement, specialized stage, 3-D and 4-D innovation, diversion sort, congruity of brand and diversion, noticeable quality of promoting inside the diversion. Singular variables comprise of states of mind towards position promotions, diversion contribution, item association, stream or excitement.

All You Need To Know About Digital Marketing [Revamped Version]

Posted on by Bhavik Sarkhedi

“Digital marketing is an umbrella term for the promoting of items or administrations utilizing advanced advances, essentially on the Internet, additionally including cell phones, show publicizing, and some other computerized medium”

Advertising has dependably been about associating with your gathering of people in the ideal place and at the opportune time. Today, that implies that you have to meet them where they are now investing energy: on the Internet.

From your site itself to your web based marking resources – computerized promoting, email advertising, online handouts, and past – there’s a gigantic range of strategies and resources that fall under the umbrella of advanced showcasing. Also, the best computerized advertisers have an unmistakable picture of how every advantage or strategy bolsters their general objectives.

Tactics

  • Search Engine Optimization (SEO)
  • Inbound Marketing
  • Social Media Marketing
  • Content Marketing
  • Pay Per Click
  • Local Advertising
  • Affiliate Marketing
  • Email Marketing
  • Online Personal Relations

Does Digital Marketing Work for both B2B and B2C?

For B2B –

In the event that your organization is B2B, your advanced advertising endeavours are probably going to be based on online lead era, with the ultimate objective being for somebody to address a salesman. Thus, the part of your promoting methodology is to draw in and change over the most astounding quality leads for your business people through your site and supporting computerized channels.

For B2C –

In the event that your organization is B2C, contingent upon the value purpose of your items, it’s imaginable that the objective of your computerized promoting endeavors is to pull in individuals to your site and have them gotten to be clients while never expecting to address a salesperson.

Pros and Cons

PROS –

  • Digital marketing is quick – like super ultra quick –

As indicated by Statistic Brain, the normal ability to focus for somebody online right now is 8.25 seconds. For the record – that is shorter than the capacity to focus of a goldfish. It really is ideal then that computerized promoting is sufficiently quick to stay aware of these shorter capacities to focus. One notice, one accommodating post, or one responsive remark is all that is expected to get your marking message to the highest point of a prospect’s psyche.

  • Digital marketing is very low cost –

In case you’re running a shoestring spending plan, then you can’t beat what computerized showcasing can give. A few stages can even be worked for nothing in case you’re willing to put in the sweat value to get comes about. Regardless of the possibility that you’re paying experts for your computerized showcasing endeavours, notwithstanding, the expenses can be up to 50-75% lower than similar advertising endeavours with a similar potential effort.

  • Digital Marketing can access a Huge audience –

The issue you have with conventional showcasing endeavours is that you should focus on a summed up statistic. You can target TV watchers, for instance, or radio program audience members or magazine per users. Post office based mail can achieve a particular postal district or neighbourhood. Computerized promoting, be that as it may, can achieve a whole globe.

  • Others –

Advanced advertising makes more elevated amounts of brand faithfulness.

Digital Marketing offers you a chance to grow your client benefit.

Digital marketing creates brand interactions.

CONS –

  • Digital marketing will devour a ton of your time –

As per information incorporated by Social Media Today, over 60% of advanced advertisers report spending no less than 6 hours for each day on their computerized promoting endeavours. Around 1 in 3 advanced advertisers say that they burn through 11+ hours working on the web each day. This implies it may not cost a considerable measure to get a promoting effort up and running from a monetary outlook, however you’ll have to make a strong sweat value speculation.

  • Digital marketing always creates negative public reactions –

Digital marketing will pull in a lot of individuals inside a focused on statistic. The main inconvenience is not each individual will have a positive reaction to your endeavours. There will be adverse reactions, particularly from individuals who may feel like your image has wronged them somehow.

  • Digital marketing campaigns are very easy to copy –

It actually takes two ticks of the mouse to duplicate data from your crusade endeavours. Now and again all that is expected to take away a piece of the pie from your endeavours is to exchange out one logo for another. You should stay cautious when advertising on the web to endeavour beyond any doubt that your endeavours aren’t being utilized against you by your rivals toward the day’s end.

  • Others –

Digital marketing can make it difficult to determine your ROI.

Digital marketing sometimes takes control out of your hands.

Digital marketing judges you on first impressions.

Ineffective Forms of Digital Marketing

  • Balancing Search and Display
  • Understanding Mobiles
  • Cross Platform Measurement
  • Prioritizing Clicks
  • Targeting, View ability, Brand safety and Invalid traffic