Updated/Edited on 27th June, 2024: This is one of the most-read blogs on my website. Thank you so much for showing so much love to this post. I feel grateful (Joining Hands Indian Style). I am an independent verified SEO writer, best-selling author, reliable ghostwriter and personal branding expert who helps entrepreneurs and startups nurture their online/digital presence. Guaranteed results in SERP (Search Engine Results Page). Lead Generator via LinkedIn. See my portfolio here and follow me on socials: www.linktr.ee/sarkhedibhavik Thank you. Keep reading informational blogs. Keep sharing. Reach out to me for any feedbacks and suggestions on content writing, personal branding and digital marketing 🙂 🙂
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Content writing is undoubtedly one of the very emerging industries of all time. A decade ago, no one would have expected this humungous growth and expansion of the industry. Well, as the internet revolution hit India, millions of the population came to learn about content writing for the first time.
People became aware of the fact that writing was not just limited to journalists and authors but regular people like you and me. Most importantly, the formats of writing had also changed. It isn’t just pen and paper, but keywords, SEO, algorithms, and much more. Sounds complex? Trust me, it’s not!
WHO AM I?
Well, before I go ahead and explain more in detail to you, let me first introduce myself. If you are already into content writing, you must have come across my name. Hey everyone, my name is Bhavik Sarkhedi, and people know me for having the best content writing skills in the world.
Yes, you read that right, I am one of the best and very renowned content writers in the world. With a strong grip over creative and technical content writing, I am one of the most sought-after content writing consultants in India and abroad.
In all those years of content writing, I have written for some of the very renowned blogs and magazines that you know of. The list of international magazines and blogs that I wrote for includes YourStory, Entrepreneur, Huffington Post, Good firms, etc.
My creativity isn’t just limited to blogging but I am also recognized as a storyteller, a stand-up comic, scriptwriter, copywriter, and author. To date, I have managed to write 2 books which so far have received a wonderful response and more importantly have helped many to find some real values.
Started Write-Right, a content marketing agency around 5 years ago, and now it is one of the fastest-growing agencies with satisfied clients across the globe. I and my team make efforts to concentrate all of our learnings and practices to provide the best possible services which include SOP (statement on purpose writing), LOR writing (letter of recommendations), Creative and Technical Content Writing Service, Editing, Proofreading, and Ghost Writing Services as well.
Learning to Write Content
I have seen the industry transition to new standards and therefore with further developments, the methods of writing online will keep updating to better and improved formats. The writing pattern that used to work 4-5 years ago, doesn’t work today, and similarly what works today might not work 2 years later, but what remains constant is the core concept of developing content that performs well.
Well, I must say the resources are also better than before. Learning anything is such an easy task these days that anything that you want to learn is within the reach of your fingers. Type and tap, and everything is there on your device.
We are at a point in time when content writing couldn’t be more opportunistic. The industry holds a huge capacity for new writers, and probably this is the best time when aspiring writers should be serious towards having a career.
While expertise in anything comes along with the practice over time, learning content writing isn’t that time-consuming. Dedicate a few weeks and you’re sorted for a career. As you write more, you keep learning about the depths of the skill.
Doesn’t matter how little knowledge you have about content writing, there are several blogs and video resources which are available for free that will give you a clear idea about content writing, the operating standards of the industry, the job of a content writer, the procedures involved in content writing and much more.
The career as a professional content writer can be extremely fruitful if you have the right skills and understanding of how content works. There are several procedures to conduct research, strategies to perform SEO, define keyword density, and more, and in order to have a stable and successful career in content writing, one needs to have these skills.
So, for aspiring writers, I believe that learning the core fundamentals of content writing is extremely important. Whether you prefer a job as a content writer or start a business around it, you’re required to have the necessary skills. There are numerous content writing courses that can be very helpful for learning content writing and there are several advantages of learning it from renowned institutes as their courses come along with valuable certifications and other features to facilitate the growth of the candidate.
IIM SKILLS & HENRY HARVIN
Being a known figure in the content writing industry, I am supposed to feed the community with real and valuable information. I have always tried to be as transparent as possible and provide people with genuine information about whatever I write.
Now that we’ve been discussing a career in content writing and learning the craft of writing online, we must bring into attention the two very recognized and popular content writing training providers.
IIM SKILLS & Henry Harvin, both of them are industry giants when it comes to content writing training and they have done a commendable job in providing the students with quality training about professional content writing.
Students who look forward to learning content writing often struggle to decide between the two of them, as the courses offered by both of them are very appealing and cover some really important practices that students look forward to learning.
Though these institutes are equally good at their work, it remains a question which one should the students go for? There has to be one of them who is slightly a step ahead of the other, and that’s what I aim to convey in this post.
All I am going to do is put forward a fair, detailed, and transparent comparison and then I’ll try to draw a conclusion around which of these two content writing courses is relatively better. Let’s dive in and see what we can through a detailed comparison of IIM SKILLS and Henry Harvin.
IIM SKILLS
The name IIM SKILLS is often associated with quality content writing training, as over the years, this institute has very fairly managed to provide thousands of students and professionals with content writing training.
IIM SKILLS has been providing content writing courses for over 6 years now, and in these years since establishment, the growth and evolution of this institute is quite astounding. The kind of training, the course structure, the alumni status, and many other things directly reflect the way this institute operates.
6 years isn’t a very long time, but the growth of IIM SKILLS in the last six years has been such that it has outshined institutes which have been there in the industry for over a decade now. Starting in an already crowded and super competitive industry and then having managed to establish a unique identity, undoubtedly makes IIM SKILLS one of the best content writing courses in the world.
HIGHLIGHTS OF IIM SKILLS CONTENT WRITING COURSE
- INTERNATIONALLY RECOGNIZED
IIM SKILLS is considered a global leader for training courses and especially in the field of content writing. The popularity of the institute is not just limited to India, as people from across the globe have received benefits from this course.
Yes, this institute has covered training of more than 6100 students and professionals across 30+ countries. IIM SKILLS is an internationally recognized institute which means there’s an improved chance for students to find jobs in MNC’s or companies abroad.
The response from international students is quite satisfying and suggests that this institute does a pretty good job of providing the students with quality content writing training.
The content writing course by IIM SKILLS is very practical as it allows students to engage with the course modules by the means of tasks and assignments. The institute has always been believing in the principle of practical training being better than theoretical training.
I also have similar opinions about practical training, as allowing one to perform the necessary procedures and practices involved in content writing helps immensely to understand the in-depth concepts of the skill.
The course has been structured in a way that the students get the opportunity to have their hands on each and every module from the very first day.
Certificates do have a very important role to play as long as the career of content writers are concerned, but what matters the most is where the certification comes from. It doesn’t take a genius to understand that becoming a certified professional from a reputed institution could help them get through the job application process much smoother as compared to that of an ordinary institute.
IIM SKILLS has a very strong brand presence in the industry, and therefore the graduates of this institution find it easier to make through job interviews, not because it becomes any easier for them, but the employers can trust the students who have undergone training through IIM SKILLS content writing course.
Along with that, the course also prepares you for the HubSpot Content Marketing Certification from Massachusetts, USA. Now considering how big and reputed of an organization HubSpot is, being certified by HubSpot improves the chances for the candidate to find a well-paying job.
A majority of the students who join IIM SKILLS are either students or fresh graduates who look forward to finding a job in the industry. Many of them aim to become freelancers and there are a few who want to start their own businesses.
Well, IIM SKILLS provides all of its students with 100% placement assistance where the students receive guidance about possible career opportunities that they can look forward to right after completion of the course.
There is a placement cell which actively works to get direct interview opportunities for deserving students, and the students also get post-training support where they’ll be constantly notified about new event and opportunities in the industry.
The students who graduated from IIM SKILLS now have a very stable and successful career. Many of them have landed well-paying jobs, some have turned into freelancers and a few have started their own content marketing agency. The students who completed the content writing course at IIM SKILLS can now be found working for some of the biggest and very renowned companies that we know of. Just to name a few, students from this institute are now employees at Flipkart, Amazon, Barclays, American Express, Accenture, KPMG, etc.
The career status of alumni shows reflects the kind of training they receive and also determines how good of an institute IIM SKILLS is when it comes to content writing courses.
As an institute, IIM SKILLS is very concerned about the students and their careers as content writing. It provides them with the best possible features during the course, and post-training support is also provided.
The students who graduated from IIM SKILLS are provided with lifetime access to all the course resources including the lecture recordings, the course content, study material, etc. This allows the students to refer back to any of their course modules for free.
This according to me is one of the very interesting and important features which I barely find in any other course.
Tools are certainly important in content writing. Any content writing procedure would require tools as they are capable of scraping and extracting loads of data in a matter of seconds. But along with being useful, these tools are super expensive.
It is the combined use of several tools that result in a well-performing piece of content and it might be difficult for some to afford all sorts of tools. At the same time understanding the applications and operations of such tools is very important.
IIM SKILLS provides the students with premium tools worth of INR 35,000 for free so that the students can learn the use of such tools. More importantly, companies require candidates to have knowledge around these tools, so it’s always a plus for the students.
The students are trained by industry experts who hold a working experience of 10+ years. These trainers are subject matter experts and have worked for some of the very renowned companies that we know of. Their experience is a major resource for students to understand the real terminologies of the content writing industry.
Case studies are a very important part of the training process as the students need to get insights into the real industry and how things work there. IIM SKILLS provides the students with detailed case studies that help the students learn the fundamental nature of work and the outcomes of certain content related campaigns.
The reviews and testimonials of the course are quite interesting and satisfying. The students are very happy with the kind of training they were provided and also according to the students a major part of the credits for their careers in the industry goes to the trainers here at IIM SKILLS.
These were a few details of the IIM SKILLS Content Writing Master Course, now let’s head towards Henry Harvin and see what they have to offer.
HENRY HARVIN
Henry Harvin is also one of the known names when it comes to content writing training. It has been providing content writing courses for a long time and has managed to do pretty well in terms of training students and professionals.
With multiple training centers and classrooms across cities like Delhi, Mumbai, Bangalore, and Hyderabad, this institute operates in both formats that are online and offline.
HIGHLIGHTS OF HENRY HARVIN CONTENT WRITING COURSE
The students at Henry Harvin get to learn about the several forms of content writing. There are so many forms of content writing depending upon what genre one chooses, and Henry Harvin through their content writing training helps the students to learn all the formats of content writing.
Some of these 30 kinds of content include, SEO writing, book writing, whitepaper, copywriting, content strategy, etc.
The students who complete the course successfully are provided with the CDCW (Certified Digital Content Writer) certification. Just for knowledge, the certification offered by Henry Harvin post completion of the course is with UK Cert, American Association of EFL.
Henry Harvin managed a blog named Trainings360 that ranked Henry Harvin at no.1 in the industry along with Content Writing Association of India which is registered under the same entity brand name. The Course is affiliated with the Content Writing Association of India.
Being a renowned institute that has been there for years now, the certification is valuable and can help the students with further aspirations of having a career in the content writing industry.
- 1-year Membership to Content Writing Academy
Like I just mentioned about the content writing academy, the students who complete the Henry Harvin content writing course are provided with a 1-year free membership to the content writing academy for benefits like access to e-learning.
This also includes 12 monthly brush-up sessions for 1 year, worth of INR 6000 is provided to the students for free and after the duration of 1 year, the students will have to pay for brush-up sessions.
The students at Henry Harvin are provided with the necessary resources for projects and assignments. The tools include Grammarly, HubSpot, Google Keyword Planner, Ginger, SpyFu, Hemingway, Google Analytics, etc.
The trainers at Henry Harvin are seasoned industry experts who hold experience of years of working as professionals. They are highly qualified, experienced, and skilled professionals. The panel of trainers include professional content writers and authors who have worked for extremely reputed firms.
The trainers are the vert suitable people to consult and enquire about any confusion or query regarding content writing. Through the course, these trainers have been able to help several thousands of students to learn professional content writing.
The trainees who completed the course at Henry Harvin are now working professionals and some of them have landed jobs at very known and popular companies such as Airtel, BSNL, DENSO, Gillette, etc.
So, the alumni status appears quite good and the testimonials also suggest that they were quite satisfied with the course and knowledge that they received.
The course syllabus includes 8 modules consisting of subjects like Internet Skills and Content Strategy. These modules provide a deep understanding of grammar on digital platforms as compared to that of books, Spellings, sentence structure, presentation skills, use of the comma, etc.
The response from the students has been quite good so far. The reviews and testimonials by the students conclude that they are very happy with what they got to learn from the course. They owe their thanks to the trainers for their careers and recommend other aspiring writers to join this course.
CONCLUSION
According to me, both Henry Harvin and IIM SKILLS are doing a commendable job in providing the students with content writing courses. If I were to pick one of them as a better option for content writing aspirants, I would rather recommend IIM SKILLS, mainly for 3 differences.
While IIM SKILLS provides certification from HubSpot, USA, the certification by Henry Harvin is affiliated with Training360 and CWA which belongs to them, so the benefits that IIM SKILLS students can redeem through an internationally accepted certification is much higher than that through the certifications of Henry Harvin.
IIM SKILLS provides free lifetime access to the students where they can access the recorded sessions, study materials and course content for the rest of their lives, as of now, this service in Henry Harvin is limited to 1 year and the students will have to pay for the service in the subsequent years.
The course structure of Henry Harvin is more likely to be suitable for those who want to be good at English writing. The course offers great details about grammar, spelling, and use of commas, but I personally believe content writing is more about translating content into achieving leads and developing sales, and therefore, I see IIM SKILLS course as a more compelling option for content writing aspirants. I strongly recommend based on your requirements you must join a free online demo class at both the institutes and decide further about your participation.
SIGN UP FOR A FREE CONSULTATION / DEMO CALL FOR IIM SKILLS: HERE
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