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Deep Insights On How Digital Marketing Consultants In India

Posted on by Bhavik Sarkhedi

How do you spend most of your leisure time? When you are not on the phone, you most probably spend your time on other digital assets such as laptops and computers browsing the data. You can also say that you spend most of your time on Netflix, social media, and many other internet branches. This makes it clear that you are bound to a digital world. 

Everything that surrounds you is making you digital. In such cases, businesses need to prove their digital presence via a digital marketing consultant. With the help of an online marketing consultant, businesses need to show their presence in the digital sphere so that the consumers will find you online.

Internet marketing consultant helps you keep up with digital trends so that your business doesn’t feel left out. Further, if you want to defeat your competition, then digital marketing consultants are the only ones that help you gain market reputation and brand identity. In this guide, you will learn insights on how online digital marketing consultant helps businesses to grow exponentially.

What do you understand with the term digital marketing consultant?

The term digital marketing consultant refers to skilled individuals or firms who have extensive years of knowledge and expertise in marketing. They are marketers who know how to make your business visible on the digital platforms. Whether it is about digital channels like social media, or search engines, digital marketing consultants are highly skilled in researching your industry competition and take you to the top.

Further, the definition of the marketing consultant is developing and evolving over the past few years. Many stars get added to the expertise of marketers every year. The primary aim of the marketing consultant is to find out new marketing approaches and strategies to help businesses grow.

What do digital marketing consultants do?

The operation of a top digital marketing consultant is indispensable. There are many roles that they play to help you. Here is what the consultants do?

They help you with doubt.

The most vital aid that the digital marketing consultant offers you is clearing the doubt. In their primary operations, they find out all the problems that keep you away from success. They do research about your industry competition to find out the factors in which you lack.

Work as your marketing partner.

They work as a marketing partner to take half of your burdens. After identifying all your problems, they create marketing strategies to help you reach your marketing goals.

Help you defeat your competition.

Another great help that you get from the best digital marketing consultant is the ability to defeat your competition. The primary work of a digital marketing consultant starts with researching the niche and your competition. Then they craft the strategies that help you beat your competition without any hassle. 

Conclusion

Wrapping up, this is why you need digital marketing consultants in India. Now that you know all the insights, you should make sure to hire the best digital marketing consultant to achieve your desired digital presence and overall growth.

How Does A Digital Marketer Help In Business Promotion? [Fact-Checked]

Posted on by Bhavik Sarkhedi

Digital marketing has become a niche in itself in the present times. In this domain, the required qualifications can stretch far beyond creative skills and marketing strategies.

Understanding the role of digital marketer:

In common words, it can be safe to say that digital marketers are associated with building the brand value and awareness of a business using digital channels.

They can help in generating leads for the business and the term digital market leader is used almost interchangeably with digital marketers.

In this case, digital channels involve the websites of the companies, social media, search engine rankings, online display ads, email marketing, and corporate blogs.

These online marketing leaders are also associated with the task of identifying the weaknesses in these channels using analytics and look for ways to improve them.

While smaller businesses usually have one individual taking up the role of a digital marketer, for large businesses the task is spread out among a number of individuals and even departments.

How do digital marketing experts benefit a business?

The role of digital marketing is a delicate one handled by some of the best marketing professionals in the arena.

Digital marketing provides businesses with a holistic marketing initiative that prominently enhances the online presence of businesses.

For businesses that are comparatively new to the domain of digital marketing can have some dilemmas associated with it, however, even simple strategy talks from the digital marketing experts can largely benefit the businesses.

Choosing the best digital marketing expert for one’s business:

After exploring the scope and the relevance of digital marketing experts for a business, a question that is quite common to pop is, how to choose the best one among a lot of digital marketers.

There are certain parameters considering which, the hunt for the best marketing professional becomes a lot easier, some of these metrics are,

A portfolio or list of past clients who are satisfied with the services, the experience and specialization of the team members of the individual associated with online marketing, a strong social presence and proof of reputation among industries, sharing similar values and culture with the business hiring their services, a well-structured website, easy to get in contact with and lastly not having any extravagant promises for the hiring company.

The best digital marketer in India:

While there are a number of digital marketers operating across businesses in India, Bhavik Sarkehdi is the best one providing more than just innovative inputs for the business.

The hub of digital marketers in Ahmedabad, Bhavik takes care of the entire social media campaign of the business that involves formulating SEO strategy, optimizing website performance all the while staying present and relevant to the market.

The online marketing leaders with Bhavik Sarkehdi manages the planning and marketing strategies of the business, analyze the goal and performance ensuring maximum output from the business.

If you wish to get maximum ROI, you should hire a digital marketer who has the set of skills required to offer proper results. In such cases,

Find the following things in your digital marketer:

1. Precise data analysis

Data analysis is the most imperative demand of digital marketing. The digital marketers have to scrutinize your previous campaign data to figure out what didn’t work. Find out digital marketers who have precise data analysing skills in such cases.

2. Communication skills

The digital marketer you choose must be interactive to know all your needs and cater to your demands. So, always find communication skills in a digital marketer that you hire.

3. Basic web designing skills

Nowadays, Digital Marketing domain has become more competitive. You can find firms that are also delivering designing demands to users. In such cases, when users want a website design change, the companies must offer them what they want. So, always find basic web designing skills in your marketer.

The bottom line:

Whether a business is big or small, the marketing team can get bogged down with the daunting task of creating campaigns and then analyzing the performance of the campaign.

However, the truth is, companies often don’t have that much time to invest in a social media campaign. This is where digital marketers can come in as an all-around solution for businesses.

Digital marketing experts always have solutions whether it’s a strategy creation, or a performance tracking tool, the online leaders have answers to every question.

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Top 10 skills you need to master to become a digital marketing expert

Top 10 skills you need to master to become a digital marketing expert

Posted on by Bhavik Sarkhedi

In 2020, LinkedIn listed digital marketing specialists as one of the top 10 most in-demand jobs. And SEO, analytics, content strategy, and social media as some of the most in-demand skills. In this extremely positive environment, everyone wants to learn how to become a digital marketing expert. While we can’t give you all the answers through one blog post, here we have discussed some ways you can enter the industry and specialize in digital marketing.

 

  • First things first.

Before even entering the industry, creating a website, or advertising your services on LinkedIn, you need to have an in-depth knowledge of what digital marketing actually is and what are the skill sets you need to possess in order to become an in-demand and trusted digital marketer. Here we have listed some of the critical skills a digital marketer must possess. You can acquire these skills through enrolling in a structured, long-term MBA or master’s program or you can upgrade your skills through short-term certificate courses or diplomas. 

  • Designing, implementing, and monitoring SEO campaigns
  • Optimizing PPC campaigns
  • Organizing and leading content marketing campaigns
  • Social media marketing (for traffic, awareness, and sales)
  • Managing and leading a team of marketers, content writers, and website designers
  • Data and performance analytics

Unlike, say an SEO specialist or a PPC specialist, a digital marketer needs to have a broad knowledge of a variety of marketing disciplines. The most important digital marketing methods and terminologies that a digital marketer needs to be aware of are:

  • Search Engine Optimization
  • Content Marketing
  • Reputation Management
  • Google Paid marketing
  • PPC
  • Email Marketing
  • WhatsApp marketing
  • Web analytic and webmaster
  • Mobile Marketing
  • Search Engine Marketing (includes SEO and PPC advertising)
  • Social Media Marketing
  • Affiliate Marketing
  • Video Marketing

As a digital marketing manager, you’ll need to know what the role of each channel is and how to use it to maximize returns for your clients.

 

  • Master SEO

Once you have a general idea of digital marketing, the next skill set you need to necessarily master is SEO. SEO plays an extremely important role in the success of a digital marketing campaign. And optimizing a website for search engines is one of the areas where clients will need your expertise. You might work with a dedicated SEO expert in your team. But as a digital marketing expert, you’ll need to supervise them and you’ll need to have the necessary knowledge of SEO to do so. You can become SEO Expert by creating your own blog and website. All you need to design and host your own website or blog is around Rs. 2500 -3000. You can even use your own blog to understand the effectiveness of Google analytics. Install Google Analytics tracking code and explore whether you are getting any traffic. This kind of practical learning will come in handy when you overtake a client’s business marketing strategy.

 

  • Learn and master PPC advertising.

PPC or pay-per-click advertising is an important component of a digital marketer’s arsenal. As a newbie to the industry, you will need to allocate time and budget to managing PPC campaigns through Google ads or Facebook. Therefore, you will need to also ascertain how to run such ads and analyze the results. 

 

  • Explore Social Media Marketing skills.

As a digital marketer, you will need to understand how organic marketing on networks like Twitter, Pinterest, Instagram, and LinkedIn work and how to use them for your particular client or industry.

 

  • How to run Content Marketing Campaigns.

Content marketing is the most affordable marketing strategy that a business owner can use to build credibility and create results. As a digital marketer, you will need to develop expertise in running and supervising successful content marketing campaigns. You will need to know how to check and analyze search engine rankings and conversion rates. You will also need to understand how to compare different forms of content like video, audio, podcasts, etc. to decide what the best content for your client’s industry is. 

 

  • Master Email Marketing.

The seemingly outdated marketing strategy, email marketing remains an extremely popular method for consumer outreach and lead conversion. Email marketing is usually the last step of a marketing sales funnel. All other digital marketing campaigns (SEO, PPC, Content Marketing, Social Media Marketing), generate leads for email marketing and email marketing will do the sales through a series of targeted emails. In order to run successful campaigns for your client, you will need to know how to construct and run an effective email marketing campaign.

 

  • Managerial skills.

As a digital marketer, you will not be handling all the work that comes your way independently. As a freelancer, you may work alone. But it is more than likely that you will be working with a team of content writers, SEO specialists, website designers, etc. And you will need the necessary managerial skills to supervise your team for effective and timely results. Project planning and execution will be a part of your job role and you will need to master these skills in order to deliver consistent results for your clients. 

 

  • Learn about Data analysis.

     

Strategy is nothing without data to back it up. As a digital marketing expert, your clients will demand that you provide the data to back up your success claims. The must-know tools for a digital marketer are:

  • Google Analytics
  • Google Data Studio
  • Google Search Console
  • Facebook Ads Reporting

 

  • Digital Marketing Certification

You obviously don’t need a digital marketing certificate. But enrolling in a comprehensive course that outlines the basics of the process will surely help you become better at practicing digital marketing strategy in the real world. A degree will also indicate expertise to new clients who would be wary of trusting an industry newcomer. However, to win clients, you will need more than a fancy degree. Work experience and success stories in the form of completed projects, client reviews, and case studies will help you build the most loyalty.

 

  • Stay abreast of trends.

Google is making thousands of updates per year to its search results and algorithms, Facebook is adding/changing new features all the time. A digital marketing expert cannot afford to miss out on new updates and technology changes. And thus you will need to upgrade your skillset and knowledge base regularly.

Bhavik Sarkhedi is a top online marketing leader in the country. This digital marketer in Ahmedabad has been consistently ranked as the best digital marketer in India and specifically in Gujarat. His businesses Write Right, Taletel and DadofAd have received great national press and his success stories are incomparable. His namesake website will give you details of all the services he provides pan India. Explore today for all your digital marketing needs.

Area Key Points
Understanding Digital Marketing Gain a broad knowledge of digital marketing disciplines including SEO, PPC, content marketing, and social media. Understand terminologies and roles of different marketing channels.
Mastering SEO Essential for digital marketing success. Learn by creating and optimizing your own website and blog. Use tools like Google Analytics to gauge effectiveness.
Learning PPC Advertising An important skill for managing ad campaigns on platforms like Google Ads and Facebook. Requires budgeting and analysis skills.
Exploring Social Media Marketing Understand organic marketing on platforms like Twitter, Pinterest, Instagram, and LinkedIn. Learn how to adapt strategies to specific clients or industries.
Running Content Marketing Campaigns Develop skills to run and supervise content campaigns effectively. Analyze search rankings and conversion rates, and determine the most effective content type (video, audio, etc.) for the target audience.
Mastering Email Marketing Learn to construct and run effective email marketing campaigns as the final step in a marketing sales funnel.
Managerial Skills Essential for managing teams of content writers, SEO specialists, and website designers. Focus on project planning and execution.
Data Analysis Use tools like Google Analytics, Google Data Studio, and Google Search Console to provide data-backed success claims to clients.
Digital Marketing Certification Not mandatory, but beneficial for proving expertise and gaining trust from potential clients. Experience and client testimonials also build credibility.
Staying Updated with Trends Regularly upgrade skills and knowledge to stay current with frequent updates from platforms like Google and Facebook.
About Bhavik Sarkhedi Mention of Bhavik Sarkhedi as a top digital marketer in Ahmedabad, India, with successful businesses such as Write Right, Taletel, and DadofAd. His website offers details on services provided across India.
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