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Category: Short Story

6 Reasons Why Customization Is the New Marketing Strategy [New Version]

Posted on by Bhavik Sarkhedi

Gone are the days when customers run behind specific products or services for their need or luxury; today as many service providers and suppliers, where differentiation for choice has become very important, and a bit tough. That’s where the new age ‘Customization’ weapon has come into play for businesses. Every Customer is unique with their set of demands or needs. To identify that uniqueness and cater to them is the recipe to win over the today’s customers.

The customization is definitely the newest branding strategy as it plays an important role in increasing the efficiency, ensures maximum optimization of resources at hand, & cutting down unwarranted wastage.

1. Customize CRM System to Wow Your Customers

Every business unit even in the same industry will differ from one another, in various criteria, ranging from the size of the company to place, to business/delivery model. This ever-changing market environment with a different business unit, a different style of operation, and different set of needs will demand a unique solution. A common CRM for a global level MNC and for a localized e-commerce business will not work the same way. Customized CRM Software has been one of the most sought solutions in the market because CRM deals with the collection of correct and relevant data for business activity, which becomes the base for analysis and future action, it becomes imperative that CRM software works in synchronization with the business unit and caters to its specific demand.

Streamlining the process and making it available when you want it and then using it to convert the lead is going to offer an edge over others. Easier conversation, reduced the problem and increased sales is what you love to see, right? If you’re wondering which CRM is the best? You could take a look here.

2. Customize Live Chat Platforms To Connect with the Audience 24×7

It is a well-known fact that handling the customers is no easy task. The live chat software is a tool that grants the businesses to create a better customer experience and for this they need the custom-made software, uniquely designed only for them. The live chat will not only help you to decrease your operating cost but also save time for employees per day.

Installing the live chat software for big companies is an obvious tool and the benefits are convincing in all ways. From extending the automation to your employees and customers to using multiple languages to deal with customers from all fronts, it helps you to connect to your audience emotionally and makes a conversation easier and short. Imagine a customer explaining his/her problem for 15 minutes straight. What did you get? Probably an annoyed customer vowing to never call up again. Not too good for the business.

3. Customize The Website To Carve A Niche In The Market

This is one of the primary things to do and unfortunately, not many businesses have taken it seriously. A good website is like the bright and tidy showroom that showcases your products/services and gives an ample idea about your well-being. How many of us would like to scroll the shabby looking, jargon-filled and illegible content? Not many.

A beautifully designed website with legible fonts, intelligent use of the keywords and one that is offering brief and convincing details on the products/services proves beneficial to the business. Check where your competitor is lacking and fill that lacuna with your intelligence. Personal or professional, both websites have the advantage of being recognized for their look and feel and yes, people love to read fresh and interesting content and look at testimonials and photos.

4. Customize Communication To Attain A Closer Relationship With Customers

Correct and apt communication is the backbone of any business activity and businesses recognizing business customers and their needs will alleviate credibility and imbibes the reliability factor.

A small sample survey showed, an advertising mail, with no personal touch, generally finds its place in spam folder, however, similar advertising mail, addressing the reader by his/her name, and with interactive content, induces the reader to click on the link to check out the offer. Nowadays the e-commerce company, after the consent, also verifies the cookies of the Internet browsing of customers.The site records the surf history and later offers based on the readers’ interest, then analyzing Internet surfing history.

5. Remodel Business Processes / Tools to Suit the Needs of Mass

As discussed above every enterprise even if in similar industry varies from another enterprise / business unit, with its unique set of requirements and deliverables, hence to optimize the operation to maximize the return by efficient functioning, customizing processes of use.

It’s wise to adopt. Rigidity has finished many businesses and will continue its job if the businesses today don’t consider the changing atmosphere of doing the business. A customized business process offers you a chance to check the business process, check and make necessary changes wherever possible/necessary to fit the scenario. A customized business process is the need of time and moreover it gives a relie,f from the age-old business practices that have become obsolete.

6. Customize Business Cards to Create an Effective Recall Value

A business card is not only a graceful way to create a reminisce but a manifestation that you want to reach out to more people personally and professionally to expand your business. A customized business card with concrete messages , you use used for both personal and professional reasons and while it is a tangible way to connect with more audience, potential clients and advertise your business, it also lets you brand your products and services in a desirable way.

This article is originally published here: 

https://thenextscoop.com/customization-is-the-new-marketing-strategy/ 

I personally have customized so many t-shirts of which I would love to show my one: #UnproposedGuy

IMG_3013 IMG_3021 un proposed guy

Want to reap big growth in the future? Content engagement could hold the key!

Posted on by Bhavik Sarkhedi

Writing good content and hoping it will get noticed is like shooting an arrow without looking at the target. For content to be truly successful, it needs to be appealing enough to attract more and more readers. Moreover, an article must be such that it commands attention when shared on media platforms. Hence, content engagement must be prioritised while formulating strategies for marketing. Here are a few out-of-the-box ways to help you create engaging content easily.

Intriguing past

Concentrate on how to keep the readers engaged from the first line itself. Content must be such that someone reading the first few lines of the article feels like reading the rest of it till the end. Attention must not be diverted. An eye-catching title along with an interesting introductionhelps in holding the readers’ concentration. Try to build the readers’ curiosity in the initial part of the article. There must a fluid connection between all the paragraphs in the article. Explain why the article is necessary in their lives. Give them subtle hints as to what the rest of the article might contain. Simple graphics, GIFs, or statistical charts are helpful if included as supplements in such articles. They glue the reader to the article even more. Do not give the whole set of facts away in the beginning itself. Let the readers remain curious till the end.

Employ the style of storytelling

If you write a post in the form of a story, it will surely help readers relate to the content you have jotted down. It makes readers hopeful about something worthwhile. A good storyteller can successfully get a message across to the readers while employing various creative and entertaining ways while doing so. Storytelling makes many complex issues sound very simple, which becomes alluring for the clueless readers also as it helps them acquire knowledge.

Make use of email content

The most typical reason why people do not get attracted to email content is because companies send the same standard message or some promotional message to all their potential customers. Use words in such a way that people are compelled to read your message rather than sending it to the trash can or spam folder. You can make your message an audio-visual one. It becomes more attractive in this manner.

Use videos along with content

A Marketing Sherpa Study has indicated that people are more attracted to those pages which have videos embedded along with content. Videos are usually watched till the end. This can prove to be a powerful addition to the methods of content engagement. Some people may become newly interested in videos of a company. It depends on how effectively we employ content with other supplements so as to attract more footfall and customers.

A page of good content has great potential. It is something which keeps on giving to the customers. Research a topic thoroughly before you decide to write on it. This will surely further engage readers in your content.

This article was originally published here:

https://yourstory.com/2017/10/content-engagement-techniques

The Friend Who Didn’t Believe In Being Girlfriend

Posted on by Bhavik Sarkhedi

It happens. It happens with everyone. You seek someone but unfortunately, it’s not the same another way. I remember a story when my friend described me as in his own words:

I saw her on one of the social media. No sooner did I get to know more about her than I started liking her more and more. I started making poems. The writer within me soon woke up with a pleasant feeling inside and outside my conscience. It started with

I have never seen you though I am sure you will be beautiful

This poem is not to impress you but to tell you that I follow you

It’s not rhymed and I am not great at it

I still don’t know why I have switched to Pen and Paper

Alluring You are to me. Your unseen real image inside me is 

Breathtaking, Charming, Divine, Evocative, Fragrant, Guaranteeing, Howling, Impeccable

Kind-hearted, Lovely, Magnetic, Nifty, Outstanding, Peppy, Quirky, Romantic and Stunning

I am dying to meet you.

She responded with a slow but affirmative response. When she met me, I spoke this to her:

Welcome to my world, won’t you come in?

In the fictional fairy land where

Miracles happen.

It’s not me who says this but those who stayed with me

Your single knock will open the door

A door of joy and fun, prosperity and fosters

I am the master of this fortress who cares about everyone

Today, I give you the keys of this palace. You be the Mistress of my Fortress.

Hearing this, she was flattered, she said:

I am lucky, aren’t I?

You have been looking for me all this time along

Do you know that I was waiting for you to come to me?

Why are you so excited about me? Is there anything special in me?

You know I live 500 km away from you and we can not meet every day

I can’t tell you to be ‘Just Friends’ with me as you are different

I wasn’t sure before but I am now

I want to talk to you like a boyfriend, be with you like a best friend

No fights. No cheats. No Envy

No possession. No obsession

I love you as who you are and like you as who you will be

I still remember that first meeting as we didn’t ever see each other ever after but on calls and chats. I am just thankful for my tender age and this fall. I am not a hero but I definitely have a better love story.

He is my anonymous friend and I am proud of him……

“I am sharing a Half relationship story at BlogAdda in association with #HalfGirlfriend”

The Courtesy Of The Country. It’s Not What You Think

Posted on by Bhavik Sarkhedi

Respect, manners and obedience are in our blood. We are cultured and incessantly one of the most ancient societies in the world. We don’t brag about our inventions and discoveries. We are a 36 state diversified but dauntless country who believes in prosperity and not in power. We celebrate festivals more than the total festivals in other countries. We don’t tantalize; we tolerate. We don’t manipulate; we create miracles. We are 1.2 billion but we are ONE together. Yes, I am talking about my country, my India.

I just wanted to talk about India’s courtesy and dignity in brief. It is ineffable though. I don’t want to be lousy and loquacious about what other countries are not but I wish to talk about what my country is. Needless to say that Indian people holds the position to attract any possible technological or non-technological fields.

Indian way of thinking has always been a unique contributor to many legendary triumphs. Our values, cultures and ideologies have helped us brainstorm and buck up in any troubles. We know it; the world knows it. We may follow western culture; we don’t forget ours. We adopt; we adapt. Indian is filled with people with different mannerisms but somehow the overall persona has a flavor that unites each of us.

I have some personal memories that I want to share. The instants which protrude from the inside makes me feel majestic for being born in Indian soil. Since Lufthansa’s latest TV Commercial has the same concept, I will compare and connect while I communicate. #MoreIndianThanYouThink is in the trends as Lufthansa have given us the privilege and bestowed an honor for appreciating who we are.

My personal illustration also revolves around their tagline “More Indian than you think” and therefore I want to include a reference to the celebration of India’s growing global influence in Lufthansa’s TVC.

Being a founder of one of the renowned copywriting agencies in Gujarat, I am often invited to speak in the blogging/writing events and conferences. I explore varieties of civilization from across the globe and I feel dumbfounded. Technical Writers, Content Writers, Copywriters, Ghostwriters, Motivational Speakers, Standup Comedians, Bloggers and all the professions which eventually relates to ‘Content’ gathers and addresses their experience and expertise.

Just like in the Olympics where the athlete involve themselves completely to exhibit their country, the individuals here come with their own skillset, accent, attire, and extrinsic elements. There’s no conflict and comparison of the same but one thing is certain that someone is going to be noticed after all, after the event is over. You want to be that someone, don’t you? Is it because of your private personality or courtesy of your country? The question is rhetorical and can jeopardize your forthcoming actions. It’s simple: You have to show Indian-ness.

Let’s come back to the Lufthansa advertisement. Right from the beginning the ad shows a cricket team trained under a rigorous coach to play with the Indian Team. In a nutshell, they are trying to adapt to Indian culture. The ad has a perfect beginning, precise middle part and a thorough end. The ad ends with the team sitting on the plane which has everything INDIAN. Period.

Before standing up on the stage, I had decided to make a British accent and talk about the globalization and urbanization. No sooner had I stepped onto the stage stairs than the mindset changed indifferently. Was it bad? Was it wrong? To fight with my inside storm, I was gobsmacked when my typical ‘Indian’ English accent genuinely turned my speech hilarious and intellectual. I continued for about 30 minutes and from talking about my niche of content writing to generously saying about my country to all the dignitaries, all I could hear was the chant “This Indian Rocks”. PS- The chant wasn’t limited to my colleagues nearby but the foreign personnel. Yes, the originality and be what you are, worked effectively.

To this date, it is imprinted in my mind and no wonder why I am sure it must have made a great impression on the spectators too.

Along with ‘More Indian than you think’, I think it’s also respectable and suitable to say ‘One is a billion because billion is ONE here’

#MoreIndianThanYouThink

That is when I realized and started the process of accepting [Curated]

Posted on by Bhavik Sarkhedi

After a spiritual experience which I am not even sure can be categorized as spiritual or not( well who is to authorize it anyway) an obsession built a nest in my head. I used to claim that during the experience that I had, when it was happening, it was the only time I felt really happy. Ineffable happiness. And that was a standard I created which I thought would never be matched in my living form and thus I would never find such happiness again in my life. Not at least doing all the worldly chores that are essential, rather that are made essential and necessary by us, the people, the so called “society”. And the obsession was to fly. Literally fly in the sky, the firmament, free like a bird, in a form not human, in a form not physical, no worldly worries, no degrees required to show off your qualification and thus getting judged about your abilities, no job or work to be done to earn money and save them to buy things, materialistic things.

That was my obsession. To fly. I knew, the non physical form was not possible and so I was okay to fly with this very body. But no machines or wings. Spiritually, yes some people might say that it is possible, but just for the sake of it, let’s say it is impossible.

Then one day, I decided to take a break from work and left. There was no one waiting for me, there was nowhere that I had to reach, there was no worrying about going back home.

Another day, my best friend came to visit me. And it is a by default law that we would go for a drive at night on the bike far away from the city to have tea. We like riding on the bike, the both of us. And road trips is my fascination and has been his reality. So, we go for ride, singing soulful songs. He is a singer cum musician just to clarify. And me, a crow or a toad for that matter. And yet I would sing not worrying about getting judged. Just him and me, the silent night and the roaring Bird.

One more instance, just the last one. It was when she left. My another best friend. I met her after 6 months and she had come to visit me for a day. It would have been nice if we had more time to hang out, but it was not important.

It would just be like listing out the pros and cons for a decision to be made, and you still want more time to think about it. The facts and your thoughts are in front of you, thinking more and more would do no good.

So , on the above occasions, I felt happy. If I am going to be stubborn on the image that I had created, a must condition to be fulfilled, I would never in my life be happy. I would never want to live that kind of life. I would definitely be depressed. As I said, my condition was impossible to be fulfilled.

And yet I was happy. I felt like I was flying, even if it was not literally.

That is when I realized and started the process of accepting that we might not get our conditions and demands fulfilled so as to feel or do something.

Once an uncle of mine said that it a notion that we have created that writers, musician and all the artists in general are “moody”. They are weird. And there are times when they feel something inside them and then they write or create music, and it turns out to be amazing. That is an excuse that can be used. He said to me, that I could write whenever I wish to. There is no need of a perfect ambience or mood.  I too had and still have a lot many demands like this. Unless I don’t get the ambience, the silence, “the feel” that I want, I cannot write. But I want to write which I don’t eventually. Frustrating. Unless I don’t have someone to motivate me, support me, I won’t feel good and motivated to pursue what I find is difficult and requires a lot of efforts on my part. Frustrating. Complaints. And it is easy, to complaint and blame it on others or the situation.

Every time life is not going to present us with our demands. If we usually get it and then do what we are supposed to, then that is not life. You are being conned. How will we grow then!! If life was a treat, comfortable, then what and how will we learn? It is the dislike and discomfort that teaches us. The problems and failures are the real teachers. They are not meant to please us. It is just an image we have created, like the obsession I had. I was happy without my condition being fulfilled. You can achieve whatever you want to even if your demands are not met. And like happiness, the results might not be in the same form that you had imagined.

I have this one philosophy. Well, I have many, but one of them is this:

Life is a story. The plot is not important. It can change. And it does with every other human being. The important thing is the moral. What you learn from the experience, how much you have grown after having gone through it is what matters. And thus, I always say, work is not life, work is a part of life. So don’t get too stressed about work or even education. Education is also just a part of life. Uneducated people can also earn well. It all depends on you. You can complaint and sit doing nothing. Or you realize that your story is in your hands. You have a choice in each and every field of your life. Even in the pettiest decision of your life, you always have a choice. You either want your wants and your created image of the outcome or you do it without your demands and grow and get the outcome, imagined or not(but identified).