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Category: Mobile app

Why should content marketing and mobile app marketing go side by side? [Edited]

Posted on by Bhavik Sarkhedi

As per Forbes article, one of the major trends in PR in recent years is its convergence with content marketing. As these practices continue to rely on each other, it’s critical for leaders and marketers to look at what factors will affect their efforts in the years ahead. And sure, while new social platforms and technology are obvious factors, they’re not what come to mind immediately when I think about PR and content.

The conventional definition of Content marketing is simple. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.

On the other side, marketing an app is often treated like an after-thought, left to after the initial idea has evolved and is placed in the market. It is at this point that the full-scale marketing plan goes into force. Irrespective of the tall claims and robust effort put behind them, a vast majority of apps simply fail to make enough revenue survive like a business.

When building a mobile app marketing strategy you must be realistic and solidly established on the real constituents. Not all unique app despite rewarding user experience and robust marketing maneuvers just cannot become another Snapchat or WhatsApp or AngryBird.

The sole endeavor of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.

You still have to accomplish hard goals with your content and PR efforts, and you have to earn sales to survive. I get it. But trust is the most important factor determining your long-term success in both content marketing and PR. Don’t let your pursuit of the sale break the trust you’ve built with your audience.

Now that we have talked about both enough, it can be easily judged that mobile app marketing and content marketing are related to each other. We know that it is all about content in the digital marketing and that is why content marketing has become so important.

Going side by side doesn’t mean that it should be compulsorily used simultaneously. It simply states that if one needs another, it should take the company. Mobile App Marketing is not normal marketing or promotion of a product but it includes ample of attributes like ASO, description, UI and UX, application name, screenshots, etc. Did you notice how many of the above elements need good content? 70 % of the overall promotion or marketing of any mobile app would suffice.

If you are a developer or a business owner, you must understand that only if you are good with words, then you would be better with marketing.

This article is originally published at The App Entrepreneur.

[Updated] The Significant Insights Of Mobile Application Development?

Posted on by Bhavik Sarkhedi

As a component of another arrangement of customary knowledge posts, we begin with an attention on key lessons in the contrasts amongst outer and inward versatile advancement and different portable application improvement stages.

Another Apigee report relates that substantial undertakings still report issues when propelling portable applications. The substance of the report unmistakably demonstrates that organizations utilizing outer assets for the improvement of big business applications will probably be effective.

One of the key bits of knowledge one can gather is that among the organizations that asserted to have made progress with their endeavor applications were significantly more prone to have utilized outer assets. Just 11 percent generally or solely utilized inside assets, in correlation with more than 25 percent of those attempting to send applications. At the point when inquired as to why they utilized outer assets, 78 percent of the fruitful organizations asserted that entrance to aptitude, both specialized and for venture administration, was a critical reason.

Organizations that referred to disappointments said that cost decrease was the principle reason (41 percent) for counseling outer assets and just 28 percent saw an incentive in access to outside mastery. Being a CEO of a mobile app development company, I come across this everyday.

The report contends that organizations could use existing inner web designers to do cross-stage improvement utilizing devices, for example, Cordova (Phonegap). There is additionally the proposal that any organization considering portable important must control their versatile advancement through interior assets, notwithstanding when they use outer assets for particular ability and scale.

The way to deal with versatile improvement must change. Investigate by IDC and Gartner highlights the requirements for undertakings to change their approach and procedures with regards to portable advancement versus how they function with desktop applications today. Cases of this are client driven outline, client testing, spray improvement practices and nearer collaboration between end clients and advancement group.

On September second, Gartner distributed their most recent Magic Quadrant on Mobile Application Development Platforms. Their market investigation covers Adobe (Phonegap/Cordova), Appcelerator, IBM Worklight, Kony, Pegasystems (beforehand Antenna), SAP Mobile Platform, Xamarin, and a few different merchants. Kony, Appcelerator and Adobe ended up as the winner regarding arrangements while IBM and SAP are situated as pioneers in light of immaculate size.

IT Directors and CIOs ordinarily put a considerable measure confide in the outcomes from the Magic Quadrant for two reasons:

(a) They require help to waitlist merchants since there are a lot of various choices available

(b) If their technique comes up short, they can guarantee that they ran with one of the top alternatives.

Certain Suggestions:

In the event that you need the best versatile experience, pick local. On the off chance that you need the most cost productive cross-stage condition, picked web. Crossover arrangements incorporate utilizing Cordova/Phonegap for web as your center stage with some local usefulness.

The main motivation to run with another versatile advancement stage like Xamarin, Kony or Appcelerator would be that it fits with your present engineers’ condition and aptitude set and in the event that you picked SAP or IBM it’s most likely in light of the fact that you are as of now purchasing different administrations from them.

5 Outstanding reasons to begin your business with Android app development [New]

Posted on by Bhavik Sarkhedi

Online business desires to have the class option to generate good sales leads and generate higher revenues by the smartphone apps development too. It has been observed that the smartphone market is growing at a rapid pace. This calls for increasing the business by the businessmen through the Android app on the Android smartphone because it gets quite easy for the Android users to stay connected with the businesses and deal with them through the apps because people can get tin touch with business through few taps on the smartphone screen.

5 best ways to start your business with the Android app development:

#1 Android platform is free:

Android platform is free to use and is the open-source which helps the developers to code hassle free without any kind of charges. For beginning with the Android app development, all you need to do is hire dedicated developers who have rich experience in development of Android apps which gets huge hits on the download button on the app store. We have the skilled team of developers who have prowess in converting your app idea into machine-level language.

#2 It can be reached worldwide:

There are multifarious Android smartphones available in the market and around billions of Android apps for the Android users to download, it will make your applications reach out around the globe within no time and will also increase with time. With the well-versed research, you can also know about your target audience and you can also opt for launching the paid version of your Android app later on as per the research work and analysis.

#3 Android platform is admired globally:

Irrestpective of the ountry you hail from, the Android is the operating system which is being publicly praised globally which provides numerous business expansion opportunities for the app developing enterprises in the world. There are loads of possibilities in the Android app development agency  for developers and app developing company. And this is the perfect time to kick start your business by Android app development for your business.

#4 Higher profits:

As the Android platform is open-source and avalable for free then this will lead to whopping profits for you. The costing involved for developing the app which is apt for Android devices is nominal because the SDK and various other tools are available for free to use. So, it is quite possible to generate higher revenues with the blend of low app development costs, worldwide reach for the prospective customers and the Android is being admired by many of the users. Even the crowdfunding websites clone will help you to raise fund for growing your business at a rapid pace.

#5 Provides class features:

Android app development offers you the class apart features as it is available for free to the appdevelopers for creating feature-rich applications which are highly-personalized in various ways. You have the best option for developing dynamic Android apps which includes highly impressive design and better performance too.

Wrapping Up:

So, we can see that smartphone market is flourishing at a rapid pace which is opening new doors for the Android app developers to a lot of extent as they can develop new apps and take the Android app development sector to a new level.

Top 7 Android Applications To Look Out In 2024

Posted on by Bhavik Sarkhedi

The first month of the revolutionary technological New Year will end soon and if you are a budding entrepreneur, aspiring startup or a small business, then it becomes mandatory for you to do something incredibly innovative to stay in the market. Well, that is hell of a pressure, isn’t it? Look at the bright side. If you are on the other side of the farm i.e. Customer, Consumer, User, Test Authority and the Guest User, you get to taste every new flavor of the trending technology. Talking about the trends, what else than the android applications should we consider to install in our smartphones.

2017 has many special and smart mobile apps since all the mobile application development companies have gained the momentum to accelerate to stay and make a mark in the market. In this article, we will enlist useful and marvelous free/paid apps that you should start using instantly.

1Weather

Yes, you need to know whether it will be cool, freezy, rainy or warm out there. Right? The application version/full version is free & the $1.99 in-app purchase only removes the advertising. In just $1.99, you get the topmost weather application. It features a simple, paginated design that shows you the current weather, forecast for up to 12 weeks, a radar, and other fun stats. Wait, there’s more. The customizable widgets so that you can see the storms approaching. Perhaps its best feature is its minimal design which just shows you the weather.

Preparture

From flight booking to travel insurance, places to visit to nearby hot spots, and making arrival-departure schedule for you, the apps have become smarter than ever. One of the applications that possess the revolutionary and incredible characteristics for a wanderlust is: Preparture.

Preparture is a magnificent and unique mobile application that calculates estimated time to reach your destination and efficaciously formats the short time span in between your transit to visit the local attractions. If you are a wanderlust and don’t want to miss any second of your life; if your passion is to luxuriate yourself by traveling, or if you are unknown to any city and need traveling guide, then Preparture is the best virtual medium for your smart phones. All you have to do is to share your travel route and interests with Preparture, and it will come up with adventurous computing.

Google Now and Google Now Launcher

Now that we are talking about the mobile applications, we should not forget the Tech-Mammoth. It has grown into an always-on personal assistant that will tell you the weather, give you news articles about your relevant interests. Not only does it manage things like plane flight information, let you access to quick information but also the additional advantage is voice searching.

It’s being invariably updated by Google to give you selective information even faster than before. Beside that is GNL (Google Now Launcher), which permits you to put Google Now right there in the home screen queue for even faster access.

LastPass

Security is the most important and critical concern in the technological sector. We have one spectacular application for you. LP can save passwords and keep them save all while auto-filling passwords for sites and apps that you use regularly.

There is also a password generator that generates hard-to-hack passwords just for you. It’s worth checking out for sure.

Newton

This mobile application is an email client where you create an account and then log into all of your email addresses. From there, to log into all of your emails, all you have to have to do is log into Newton and the rest is done automatically.

Of course, it has an amazing feature, comes with a “read” feature. You can now know ‘When your email was received and read’. The only caveat is that this is a paid-only app which has irked some people.

Wunderlist

A versatile app, Wunderlist, is a to-do list app that helps you keep track of various tasks that you want or need to do. It’s great for basic stuff like remembering to take out the trash or more complex things like tasks that need done at work. Unlike most, the free version supports the basic functions, like reminders, while the pro version is made for more business-oriented individuals.

PeekHunt

It’s time to feel energized as the boring day schedule is elongated nowadays. PeekHunt, social networking smart phone app, will find you all the nearby hangout places like lounges, restaurant, nightclub, bar, hotels, etc. Not only will it reserve your seat in advance but also it will facilitate you to skip the long queues.

You can rate the places you visited so that it can generate awareness about that peculiar place. The app lets you share pictures, videos, leave reviews, ratings, comments and likes on various social media to initiate the buzz. That is, the app is the creative combination of hotspots and social media.

This article is originally published here.

[Curated] Future Trends Will Prevail In The Mobile App Development Soon

Posted on by Bhavik Sarkhedi

Everyone is talking about the current sensations about the mobile application development but does it really matter? It is because the important thing is to know what is going to come in the coming years. Mcommerce is diverse and the experts have been forecasting different strategies about the development of the mobile technologies.

The future of the application development is totally dependent on the discoveries of the modern technological advances happening everyday. People are becoming hi-tech and running with the latest apps in their smartphones. The good thing about these all is that the users doesn’t need to worry about the backend processes as it is in the sole responsibility of the Tech-Giants. Well, the backend is all about the developmental enhancements done regularly.

Here are the future trends of the app development.

IoT 

Connecting one device to another that’s what internet of things is all about. In this setup, the mobile is always fixed only the device connected to your mobile will change. The future of IoT is unsure but it is predicted to reach a noteworthy level. Everything is connected in the world of technology through Internet of Things.  It has grown exponentially with smart devices and wearable’s that keep adding to the list. In the coming years, it is expected to expand to its full potential. The world will come even closer as IoT takes the center stage. And with the growing demand, app developers will need to extend their focus from Smartphone’s to smart devices.

Wearable’s 

Wearable is constrained however everyone is inventive and valuable. On account ofApple Watch and Google Glasses wearable innovation is one of the most blazing themes in the tech world. Buyer gadgets enterprises are expanding and more gadgets are being interlinked. As of recently applications for wearable gadgets were for the most part centered around the human services industry. In any case, now, wearable gadgets are relied upon to be utilized by undertakings to enhance profitability and effectiveness. As of late, there is significantly more clamor around mold and material enterprises receiving the wearable innovation. It beyond any doubt will surge into each corner and industry in the coming days.

Drones

Google, (Amazon Prime Air) and numerous a greater amount of them are dashing to dispatch the drone conveyance administrations. So it beyond any doubt ascribes a solid message “Drones are setting down deep roots”. Actually, they are relied upon to wind up distinctly more regular in 2016. That is when applications will turn into a basic piece of this innovation to control, track, oversee and examine exercises performed by drones. There are as of now few applications worked for drones like the Parrot AR. Versatile designers are currently set to illuminate different issues in controlling this innovation. With every one of these advances and that’s just the beginning, engineers need to concoct answers for difficulties managing security vulnerabilities. In any case, arrangements with an immaculate heading is the thing that makes your thoughts emerge among the group.

This article is originally published here.