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Category: Digital Marketing

How to Create a Compelling Content Strategy Plan in 2024

Posted on by Bhavik Sarkhedi

Laying out a long term plan to execute your content marketing strategy is crucial. It is important to pave an invincible path through your content if you want to hook customers. There are various strategies to do the same but here in this article we will analyze four effective techniques you can implement in your content marketing strategy to boost your business online:

1. Audit Your Existing Content Regularly

Auditing your content can be a game-changer for your business. Every month approximately 70 million blog posts are published. There are tones of data for the audience to click upon but you should know what can divert them to your website. Creating content without targeting useful resources and without brand visibility can diminish your authority over your niche.

An effective way of understanding customer psychology is to audit your existing content and look for what works best for your client base, what it that appeals to them is and take into consideration the feedback. It is important to step back and clear the junk for a smooth journey. Remember, it is not you but the audience that should decide the direction of your content. Therefore it is important to consider their reviews and feedback.

2. Set Your Goals Wisely

You should draft a plan for your business as to what you are looking for, how much growth you’re expecting in the coming year, how much you want to invest and expand in the coming years. This will help you to run your business in the right direction. You can also set small checkpoints at the end of every month to check if you have achieved your monthly goals. You can break down your goals and monitor them effectively. In this way, you will never get off-track by overwhelming ideas.

Your content marketing strategy must be directed to fulfil your goals, ethics and global aspects so that you can increase your brand awareness and connect with potential people. Planning for long-term goals is useful to cover up these needs and your content marketing team must strive to sketch out and fulfil these goals.

3. Implement Goal-Setting Frameworks

You can follow the traditional goal-setting frameworks like being specific, measurable, achievable, relevant and time-bound to come up with effective content. You can also follow the CLEAR framework to manage your content effectively and add value to your content.

The main objectives of the CLEAR framework include:

  • Collaborative: Teamwork and group work should be a part of your goal.
  • Limited: They should be time-bound and well-drafted.
  • Emotional: An inspiring goal statement to motivate your team.
  • Appreciable: The goal should be easy to visualize with micro-elements in it.
  • Refinable: Make your goals flexible to adapt to changing situations.

4. Recognize Your Audience

Your content should be audience-specific. If you are selling a baby product then you can’t target teenagers. In this case, you can target married women. Auditing your content can give you n idea about your visitors and you can filter your target audience. An effective campaign is well-targeted and contains elements of specificity not generalized ones. Certain other things like age, income, education and gender can also become the point of target.

It is important to note that every successful content marketer uses one of the above methods to boost their business and generate leads every day. If you want to be a part of this potential layer then you can too apply these tricks to your content to witness rapid growth and success.

 

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Top 5 Recommended Digital Marketing Agencies in Ahmedabad

Posted on by Bhavik Sarkhedi

Digital Marketing has exponentially proved its significance in the market as internet and social media took over. It doesn’t make any difference whether you own a multinational worldwide organization or a local store business, you will require Digital advertisements to advance your business. Therefore, Digital marketing companies have made a significant spot in the realm of business today.

Digital Marketing is a recurring and demanding job. It isn’t workable for you to get business and go to the customers while understanding Google’s analytics and algorithms. You need to hire a different team for that. A great deal of organizations have begun employing an in-house Digital marketing team. However, a ton of others like to outsource their work with the assistance of digital marketing companies in India. Social media platforms are a success as they help organizations reach to their possible customers with a more extensive crowd range. Additionally, a great deal of organizations are contacting crowds that never existed for them in the first place.

Employing a digital marketing firm can have a great deal of advantages. A portion of the benefits incorporate brand recognition and creating awareness among potential and target clients. The explanation behind this is on the grounds that clients invest a ton of energy on various websites. Truth be told, they are looking and searching for products and services on the web. Subsequently, even local and small scale organizations can get on the web and advantage from this. What’s more, youth is additionally approaching to learn digital marketing course. One of the comprehensive surveys also proposes that by 2020 there will be around 2.77 billion dynamic social media users. Indeed, this is an enormous figure. Consequently, it is significant for you to get your business on the web. You need to have a mobile-friendly website, strong and relevant social media presence and advertisement and promotion advancements at the same time to catch the online world.
It is safe to say that you are threatened by the measure of work? Try not to stress.

You can complete everything at the same time by employing the best advanced advertising office 2020. Here are some of the top marketing agencies which offer proficient services at pretty reasonable rates.

1. Dad of Ad :

They are the enthusiastic team of doers who can transform your business into a brand. Brand building requires an understanding of the customer’s behaviour. Every new service, formulation or product requires planned marketing, and Ads are creative communication tools to explain the utility of a product or service. They ensure to make the viewer realize the efficiency and impact of a particular brand product in their life. They help businesses build a connection driving maximum sales and growth. The digital storm has the power to sway big and small businesses. The light speed accessibility of multiple e-marketplaces within few clicks has made consumers smart. To sync with the changing dynamics of digital marketing, it’s essential to sign up for creative advertising.

What they offer :

DIGITAL MARKETING

They make your brand visible in the online space via Campaigns, ROI, brand awareness, promotions and various other prospects covered under one umbrella. They initiate ads that binge sensation.

CREATIVE ADVERTISING

Expert copywriters, art directors and creative geeks plan ads that compel a viewer to take action. Creativity is not everyone’s cup of tea.

PUBLIC RELATIONS

Interaction and exposure are the two primary ingredients of cooking a brand. Their PR experts provide strategically planned, economical and effective ways to grab the maximum audience.

MEDIA PLANNING

Creating ads is a way easier task than finding potential outlets to display them. Digital space has expanded like wildfire, and it’s easy to get lost. They plan out the areas where ads and promotions will gain maximum potential viewers. They generate traffic that boosts brand awareness and generates ROI.

CREATIVE DIRECTION

Everything might look sorted in pieces but combining each element in a big picture is a very daunting task. Their team has experts who can join the details to create a beautiful image. An idea emerges with several elements, but as it grows, there are multiple stages involved. Every new addition might create a mess under shady direction. Their creative direction filters the best out of the soup and campaign strategies cultivate traffic to reap success.

And more

2. Write Right :

Write Right is the highest-rated and reviewed content writing and marketing agency in India by Clutch and Good firms officially.

The organization situated in Ahmadabad, India has been established by Bhavik Sarkhedi a notable essayist, writer, and creative content developer. The idea behind this organization is to take into account a wide range of content needs of growing organizations and new businesses and further, provide full assistance to them across different verticles. The services offered are- technical writing, content writing, creative writing, Blog writing, Ghostwriting, Slogan writing and so forth All projects are made curated keeping the customer needs in mind, quality is incomparable and never undermined and fast turnaround which makes the organization one of the top content organizations in India today. 100% customer satisfaction is the key strength that has helped the organization to incessantly rank in the top content writing companies in India within a short period.

Social Media Writing

Social Media Marketing is a vital part to make the content reach to the potential audience. Millions of us are using this media, where you too want to have the authority and recognition.

Website Writing

This service will be provided as per the conditions and needs of the specific websites. They will provide best performance always.

Email Writing

Emails need to be professionally written with correct data using the right words and the content should be grammatically correct.

3. Litmus branding

In a media-fragmented world, they won’t complicate your communication. At the core of every communication strategy, they embed the essence of the brand and convey it to the defined audience with a flair that stimulates them emotionally as well as rationally. Everything is guided by the power of simplicity that helps to cut the flab, save your time and energy, and deliver your message clearly in a way that’s punchy and a kick-in-the-butt. Consistency and precision are the two elements that empower their simplicity to create a lasting impact.
They ‘ve been in the business for nearly two decades. They’ve done business with clients across the globe. They excel at making sense of all the mumbo-jumbo, catchphrases, fads, and marketing tedium. Their USP is simple – never underestimate or undervalue your customer. They cut the clutter and bring heart-warming creativity to the table for every brand.

They are the online marketing company based in India, with a team of individuals who possess matchless thinking attitude and help your brand achieve its big vision. They practice in each of their communication with their clients. In the process of developing a strong brand positioning, They too evolve with their clients, becoming one of their inseparable partners. To generate traffic to your website, they blend creativity with technical elements and make your site SEO friendly that tactfully converts your target users into paying users.

Through search engine marketing, they ensure enhanced site engagement and repeating traffic. They will hook your customers through the fluidity of content, that is both informative and entertaining. Social Media Marketing plays a pivotal role here, in widening the footprint of your enterprise through the active use of Facebook, Pinterest, Instagram, Twitter, YouTube and LinkedIn. However, their vision for you is not just confined to a mere Facebook post or a Pay-Per-Click campaign. They offer an array of internet marketing services like E-mail marketing, Online PR and Affiliate marketing to help you stay ahead of your competitors.

4. Grofusely

Their qualified marketing and analytics experts work hand in hand with their UX and UI designers, web developers, software specialists to create the perfect growth packages for their clients. They always ensure that they fully understand their clients’ goals and objectives as well as gaining full insight into their target audiences. All decisions and plans they create are based on research and data.

Their focus is on delivering results by always sticking by their values of providing clear and reliable communication, strong customer empathy, employing the right expertise for the job and mastering the latest technologies. Their fanbase continues to grow one client at a time because of the great results they help them achieve and equally because of how they go about achieving them.

They act as an extension of your team and offer the full spectrum of marketing services from research, to brand and identity, to strategic planning and delivery. They have more than 80+ years’ experience in their marketing team and a strong track record in delivering results for different businesses and sectors globally.

With expertise across every marketing discipline, here is the list of the areas they cater to :

  • Marketing Strategy
  • SEO Search Engine Optimisation (SEO)
  • PPC Pay Per Click (PPC)
  • Branding & Identity
  • Graphic Design
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

5. Uplers

Uplers was formed in October 2019 as a result of the merger between 3 independent and successful marketing and technology companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far more than just a cost-cutting executional service provider. Their relationship with the clients claimed the expectations have evolved.

Uplers aims at adding value to the clients, not just through expertise, but through innovation, processes & people. Individually growing in the niche market empowered each brand to flourish, now is the time to deliver best of breed services to their clients under one umbrella.

They are a one-stop digital marketing agency having the bandwidth and strength that helps us to execute campaigns very fast and at scale. Their strategies and approach are well-defined and focused such to minimize the time to returns.

  • Why choose them?
  • White Labelling following strict Non-disclosure Agreement
  • Account Manager for single point of contact
  • 15 years of industry experience
  • No Contracts
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[Verified] Top 4 Creative Content Marketing Agencies in Ahmedabad

Posted on by Bhavik Sarkhedi

The requirement for proficient content writers has been consistently expanding every year. The process of content marketing has proved its worth to be a successful technique for attracting more leads and consequently expanding traffic. More than 40% of digital marketers see content marketing as a crucial part of their marketing strategy at large, and 24% are further planning on expansion and investment when it comes to content marketing in the coming years.

It is only through content marketing that most customers are able to learn the details about the product or service via a well-put story, instead of a meddlesome popup or flag advertisement. Majority today are effectively looking for legitimacy and relatability from brands, and hence are intrigued by interactive and insightful content. This can take many forms, be it an ebook, SEO articles, social media posts, ghost-writing, etc.

As simple and easy as it might sound but the reality is that 65% of experts surveyed stated that they found it difficult to produce enriching content. Truth be told, only a mere 9% of companies consider their content marketing strategy to be high quality , while the vast majority of them self-evaluate at a ‘normal’ score.

This shows that having a partner or an agency to help the brand produce great content is significant for the long stretch. By building up a strategy and creating relatable and interesting stories, companies offering content writing services can help curate an original and long-lasting connection between the brand and its target market.

To assist you with recognizing a couple of incredible expert writing services, look at the rundown below:

  1. Estorytellers
  2. Taletel
  3. Write Right
  4. Dad of Ad

More information about the Top 4 Content Writing Companies.

Estorytellers

Website : https://estorytellers.com/

Estorytellers is the most noteworthy and appraised content writing company in India. Estorytellers is a content writing company with SOP writing as their most skilled services. The curators at Estorytellers ensure your application stands apart from others by making it particular, clear, captivating, and special. Estorytellers have been composing sops that are resplendent, dynamic, and relatively structured.

It is a group of youthful devotees who offer immaculate SOP to help your application stick out and get you an admission to your preferred establishment. They will examine with you about your accomplishments and life objectives and will convey you a shocking SOP that will grab the attention of admission committee.

Estorytellers, the agency has established their domination over the market with a success rate that surpasses any other. There are various ways to define their work ethic but mostly, in case of resumes, they are absolute professionals. They maintain the deadlines work culture but more importantly, the team is very experienced. While editing or building resumes, experience matters the most and that is what gives them an edge.

Here’s what they offer:

  • Top Notch Quality : As far as any form of content is concerned, quality always dominates quantity when our creative writers pen it down. They provide exceptional quality of content to give your business the throne it needs.
  • 24*7 Customer Support : Don’t worry about the time zone. Stay relaxed of any hassles related to the support system. They will give you constant and instant WhatsApp and Skype support for your simultaneous queries and doubts
  • 100% Plagiarism Free : It’s by default the first and foremost attribute. The writers will ensure your content stands out from the crowd—report of plagiarism-free content will be provided to safeguard your valuable time.
  • Fastest Turnaround Time : Every project is urgent and time-sensitive. Unlike other agencies, they would not waste your precious time in paperwork but start your project as soon as possible. Quick and Quirky.
  • Transparency and Reliability : These are two things between the parties if missed out results in chaos in the later stage. Right from the beginning, you will see the straightforward approach and reliable strategy executed for your convenience.
  • Cost-Effective Pricing : They know that this is the ultimate deciding factor for you. That’s why they have the best competitive rates in order to save you from the trap of deceiving pricing model of the competitors.

Taletel

Website : http://taletel.com/

Experts at Taletel have mastery in creating quality content. They curate astonishing SOP in a compendious manner. Another myth persisting with respect to SOP is the length or number of words.

Specialists uncovered that there is no need to make SOP long. All one requires is to fill the motivation essay or SOP with the inspiration behind pursuing the course along with resonating background in the same field with future goals.

At Taletel specialists uncovered that brief SOP requires proficient language. From the outset look, an exceptionally long SOP may cause the peruser to feel troubled.

Here’s what they offer :

  • Online content writing service
  • Web content writing service
  • Copywriting service
  • E-commerce content creation service
  • Social media ads writing service
  • Product reviews and comparisons
  • Creative writing service
  • Email creation
  • E-book writing
  • Novel typing
  • White paper writing
  • Press release
  • And more

Write Right

Website : https://www.write-right.in/

Write Right is the highest-rated and reviewed content writing and marketing agency in India by Clutch and Good firms officially.

The organization situated in Ahmadabad, India has been established by Bhavik Sarkhedi a notable essayist, writer, and creative content developer. The idea behind this organization is to take into account a wide range of content needs of growing organizations and new businesses and further, provide full assistance to them across different verticles. The services offered are- technical writing, content writing, creative writing, Blog writing, Ghostwriting, Slogan writing and so forth All projects are made curated keeping the customer needs in mind, quality is incomparable and never undermined and fast turnaround which makes the organization one of the top content organizations in India today. 100% customer satisfaction is the key strength that has helped the organization to incessantly rank in the top content writing companies in India within a short period.

Social Media Writing

Social Media Marketing is a vital part to make the content reach to the potential audience. Millions of us are using this media, where you too want to have the authority and recognition.

Website Writing

This service will be provided as per the conditions and needs of the specific websites. They will provide best performance always.

Email Writing

Emails need to be professionally written with correct data using the right words and the content should be grammatically correct.

SOP Writing

Don’t worry, they are right here to offer you the exact SOP you are looking for to impress the university you are trying for.

Resume Writing

Proficient English, Higher level framed writing will be provided and that’s a guarantee. Before writing, they carefully research, review and design the content.

Photography

The high-quality photographs with the attachment of my articles will be an additional advantage since it will be plagiarism free which would make the content more unique.

Dad of Ad

Website: https://www.dadofad.com/

They are the enthusiastic team of doers who can transform your business into a brand. Brand building requires an understanding of the customer’s behaviour. Every new service, formulation or product requires planned marketing, and Ads are creative communication tools to explain the utility of a product or service.

They ensure to make the viewer realize the efficiency and impact of a particular brand product in their life. They help businesses build a connection driving maximum sales and growth.

The digital storm has the power to sway big and small businesses. The light speed accessibility of multiple e-marketplaces within few clicks has made consumers smart. To sync with the changing dynamics of digital marketing, it’s essential to sign up for creative advertising.

What they offer :

DIGITAL MARKETING

They make your brand visible in the online space via Campaigns, ROI, brand awareness, promotions and various other prospects covered under one umbrella. They initiate ads that binge sensation.

CREATIVE ADVERTISING

Expert copywriters, art directors and creative geeks plan ads that compel a viewer to take action. Creativity is not everyone’s cup of tea. It requires a keen observant eye and an expert expression. With the fusion of such is it possible to attain the maximum finesse in creativity. Thus, there is always the creative genius behind a great and appealing content. While advertising, creativity must be at its peak.

PUBLIC RELATIONS

Interaction and exposure are the two primary ingredients of cooking a brand. Their PR experts provide strategically planned, economical and effective ways to grab the maximum audience. The more the interaction with the campaign and the consumers the better footage and outreach it receives. Thus it is important to make sure that each campaign has enough of it and can relate it well too.

MEDIA PLANNING

Creating ads is a way easier task than finding potential outlets to display them. Digital space has expanded like wildfire, and it’s easy to get lost. They plan out the areas where ads and promotions will gain maximum potential viewers. They generate traffic that boosts brand awareness and generates ROI.

CREATIVE DIRECTION

Everything might look sorted in pieces but combining each element in a big picture is a very daunting task. Their team has experts who can join the details to create a beautiful image. An idea emerges with several elements, but as it grows, there are multiple stages involved. Every new addition might create a mess under shady direction. Their creative direction filters the best out of the soup and campaign strategies cultivate traffic to reap success.

 

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5 Key Strategies to set a good Digital Marketing Agency in 2024

Posted on by Bhavik Sarkhedi

In today’s world, digital marketing is a well-known concept and the reason for this popularity of this medium is the ‘reach’. Every organisation needs to reach its audience to convey and provide them with their service through marketing. Marketing is basically the activities initiated by the company to promote the respective work. Since the internet plays a vital role in our basic lives, it helps the companies too in a similar way. As the internet is involved, Digital Marketing comes in the frame making it clear that an online presence is crucial in making the organisation boom.

Digital marketing refers to promoting the work by attracting the audience/customer to buy the work and services through the medium of the internet. The internet helps with other online technologies making digital marketing the valuable pillar of strength which helps in increasing the engagement. Most of the work is done with the help of the internet today, whatever may be the requirement, the user directly searches online to get a suitable solution. In the similar way, when a company is marketed right on the internet, the effect of well-practiced traditional marketing increases. Digital marketing can be considered a better version of marketing, it attracts the customer using new online technologies with similar traditional marketing goals.

By now the importance of digital marketing is quite evident, but there’s more. As mentioned above, a strong online presence of a company will require a lot of efforts. However, the positives experienced in the future will be enough to appreciate the company’s existence in the digital world. The digital marketing strategies when applied well, create awareness about the product or service of the company by increased reach. This awareness then increases the engagement. As the engagement increases, new buyers are observed. Along with the existing ones, the new buyers also turn into regular or rabid customers elevating the credibility of the company. Hence, promoting the work and services.

The process is pretty clear, but there is some room for ambiguity. It can be: Why is there a need for digital marketing when traditional marketing is good as it is? The answer is simple, look around. Everyone around you must be carrying a phone, tablet or some other digital device, searching for something or the other on the internet to get the solution. Now look at the broader picture, if the device with the internet is a solution to half of the issues, it can be a solution for the company to reach maximum people too.

To reach and go accordingly, first of all, the focus should be on an interactive relationship across the platforms available on the internet. The digital marketing is evidently surrounded by digital devices, digital data, digital platforms, digital technologies and digital media. All these features are particularly regulated by the net. Platforms like Instagram, Twitter, Google or other provide an insight into the target audience. Tablets, desktops, TV and others are the devices that allow us to have a look at the platforms. Digital media helps with the engagement, emails and search engines are two examples.

A few strategies to be considered

First of all, be aware of the position of your company in the online space. To make a space, advertisements play a very important role. A content to provide to your customers so that they are well aware of your brand makes so much sense. Write Right is one such great content writing company which provides brilliant service with an outstanding piece of content. It is recognised and ranked by Good firm and Clutch as best among the other content writing agencies.

Engagement with the target audience is as important as the awareness. To be taken care of regularly throughout. One cannot make the engagement and move on. A proper communication, maybe informative or entertaining or both, should be considered one major step to grasp the customer’s attention.

To reach somewhere, you’ll need a plan and for that you need to set goals. Long term or short term, setting goals makes it easier to recognise the importance of the required steps. It can be anything like sales and subscriptions or sending emails. Decision-making should be one of the goals, specifically to keep a check on the progress and tackle if any problem arises to meet the set deadline according to the plan. So, planning and setting goals are way more crucial than they are considered.

So, the plan is made, now Excite the customer. When the work is done and the transaction is made, to keep the connection alive, a relationship of trust that is created by good service and outstanding products adds a value from their transaction. This will make the customers come back and be a frequent, benefiting the company.

Promote. All set by now, the business is going well and now the eyes are on the apex. To get there, start promoting the company. Promote through various social media platforms with outstanding content as already mentioned above to attract more and more customers. Reviews are important. A positive note spread regarding your business/brand/services can be more beneficial than the advertisement.

The purpose of digital marketing is to lead the crowd towards your company. The possibility of reaching the larger audience increases through digital marketing. Search engine optimization (SEO), Content marketing, social media marketing, Pay per click (PPC), sponsored content and e-mail marketing are a few types of digital marketing that boosts the company.

Digital marketing is a better option according to the present scenario as it is way more affordable and flexible. The customer would do almost all the work online, for instance, shopping. It is mobile access, so the engagement is maintained. Multimedia and interactivity are great for engagement and help in promoting the company. Along with communication, one can track the activities like which advertisement helped the crowd more to find the respective. Digital marketing gives you authority to deal with situations in real-time. Keeping the strategies in mind, engaging and promoting through great content can take the business to different heights.

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Why should you hire a Digital Marketer in 2024? [Fact-Checked]

Posted on by Bhavik Sarkhedi

Every day a new company is launched and somewhere else another company is closed down. A business takes a minimum of five years to grow from the initial surviving stage to the growing and, finally, revenue-generating phase. But, most companies find surpassing the survival stage a challenge that leads to shutting down. The primary reason behind it can be a lack of capital to grow, but marketing plays a pivotal role.

Gone are the days of traditional marketing; now, digital marketing is prevailing. It can proliferate the business and reduce the five-year growth stage to one year if done correctly. The good news is 80% of the renowned and established multinationals are incorporating digital marketing in their annual marketing budget. They are heavily investing in building a strong second-stream of revenue-generating online business (especially after covid-19). Even start-ups understand the importance of digital marketing but tend to wear multiple hats.

Be it developing an in-house digital marketing team or hiring renowned digital marketing experts like Bhavik; one can grow exponentially. But, the DIY attitude and multitasking in the start-ups and small business delay the results. We will share why hiring a Digital Marketer in India is better than being a DIY self-learned expert in the blog.

Ten reasons you must hire a Digital Marketer in India

 

1. You can’t be the jack of all the trades

Most start-ups expect one person to wear multiple hats. That person can be the founder himself or the marketing professional, but it often leads to chaos and delays. One may feel a sense of pride, having many feathers on a hat. Still, there will be significant differences between the results of a digital marketing expert and a multitalented professional. A multi-tasker can benefit the business in the short-term, but he will be a jack of all trades and a master of none in the long-run. Whereas hiring a digital marketer will set a goal and direction for the business with measured performance.

 

2. Digital Marketing Experts can overcome technical barriers

A digital marketer is a professional with a Hawkeye vision for the latest trends and technology in the market. Digital marketers in India are well-versed in technical issues, challenges and solutions that will make a site dynamic. They can guide the I.T. guys, web developers and designers on creating a user-friendly website, interface design, installing SEO plugin, etc., to make a Google-friendly website. As a business owner, one may overlook certain technical aspects or lack of technical expertise to guide the team. But, a digital marketer will get the work done effectively with long-term results at a minimal cost.

 

3. Increased ROI

The end goal of every business is to get a return on investment. As a financial planner or business owner, one cannot predict return within 3-6 months. A digital marketer will help the business earn a return on investment in 3-6 months. A digital marketing expert will understand the business model, pain points of the company, products and services. Accordingly, he will develop a digital marketing strategy. A digital marketer knows which are the ideal social networking platforms to get easy and high ROI. He can guide the team to create campaigns, generate content and design posts that will attract traffic.

 

4. Your business will become Omnipresent

Today, if you are not online, you are not existing. If you are online in the right way, you can be omnipresent (like God, everywhere and all-encompassing). The virtual world is a new reality, with 80% of the major companies developing a strong digital footprint. Being omnipresent means being everywhere where your target audience is interacting. If you intend to surpass your competitors, earn while asleep, and build your legacy, digital marketing is the way. Digital marketers in India are experienced in creating everything out of nothing, and omnipresent marketing is an ideal way to cross geographical barriers and connect with people anywhere in the world.

 

5. Increased site traffic and customer engagement

Digital marketing experts have the skills and experience to tap into the infinite reservoir of data and increase site traffic. The marketing campaigns set by the digital marketer will increase your brand visibility on social networking websites resulting in lead generation. But, the actual task is customer engagement and lead conversion. In layman’s term, people may visit your website, but if only they make a purchase or subscribe to the services, the lead will be considered converted. And a digital marketer can create funnels, social media campaigns and content that can increase conversions. Not only will it increase business visibility, but it will also make your business stand out from the clutter.

 

6. Your business becomes a brand

What makes you different from a hundred other businesses in your industry? A question, if tackled correctly, can make your business a five-star brand. Digital marketers in India help companies create a second stream of virtual revenue and become an international brand. If you intend to build an overseas business, branding is essential, and with digital marketing, you can become a brand with strong values. A brand is like virtual goodwill that will garner the targeted audience’s faith, leading to increased sales and revenue. So, strive to build a brand image and have a positive online reputation that whispers about your business in the world.

 

7. Gain a competitive edge

The golden rule of business is to adapt to the changes instead of resisting or struggling. The reality of today is you can’t depend on traditional business practices to build a flourishing empire. Only those who can embrace the change and outsource work to talented professionals can achieve a competitive edge. As a business owner, one has to attend to various aspects of the business. Hiring digital marketing experts will give you an edge as a professional will give your inputs for your online business success. As Indians, we are known for waking up and working when the world is sleeping; if you aspire to build a digital empire, get professionals on board.

 

8. Enjoy Economies of Scale

How can online business help enjoy economies of scale? A business thrives when the cost of production is less, which happens with the increase in demand and sales. A digital marketer’s primary goal is to get warm leads and convert the potential to permanent clients. With online marketing campaigns, email marketing, and targeted content, a digital marketer intends to touch the audience’s pain points and give them a solution. Once the customers find your product or business as a solution they were looking for, then conversion is a matter of time. It will lead to an increase in sales, and you will enjoy economies of scale.

 

9. Diversify across borders

Business is all about evolving and diversifying. But, how can a company in Delhi reach, communicate and connect with potential buyers in Denmark? The answer is Digital Marketing. Gone are the days of door to door marketing or travelling cross borders to communicate with potential buyers. Digital marketing experts like Bhavik today can target an audience anywhere with the help of geographical marketing. Creating marketing campaigns keeping in mind the regional preferences will help get their attention and expand your business beyond your domestic country.

 

10. Dynamic digital and content strategies

The primary responsibility of digital marketers in India is to understand the business model and synthesize their strategies with the business model to increase the ROI. Often people debate that a business owner or a senior manager can make better strategies as they know the nerve of their company. But do they have digital and technical competence? Are they up to date with the latest trends and campaign in the digital domain? That’s where you need the assistance of a digital marketer. He will create digital and content strategies, contemplate the platform to use and activities to do. He can create a 180° transformation approach that will yield results, increase productivity and get results in less time.

 

Bonus point: Accomplish more in less time

The benefits of hiring digital marketing experts are that you can invest time on other activities requiring immediate attention. A professional will handle the marketing, planning, implementing, controlling and remarketing aspect of your business on digital platforms. It will free you from the marketing department, and you can utilize that time on quality control, production, accounting and other business aspects. Thereby, you can accomplish more work in less time and yield better results in less time and budget.

To conclude, while deciding to hire or not to hire a digital marketer in India, one must consider the company’s short-term and long-term goals. Often, the business owners consider financial factors and budget to plan the year, but thinking about the company’s goals will help make the right decision. Investing in digital marketing without hiring a digital marketer is like a ship in the sea without the caption. It may or may not reach the destination, but the journey will be challenging and full of risks.

 

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