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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

The Courtesy Of The Country. It’s Not What You Think

Posted on by Bhavik Sarkhedi

Respect, manners and obedience are in our blood. We are cultured and incessantly one of the most ancient societies in the world. We don’t brag about our inventions and discoveries. We are a 36 state diversified but dauntless country who believes in prosperity and not in power. We celebrate festivals more than the total festivals in other countries. We don’t tantalize; we tolerate. We don’t manipulate; we create miracles.We are 1.2 billion but we are ONE together.Yes, I am talking about my country, my India.

I just wanted to talk about India’s courtesy and dignity in brief. It is ineffable though. I don’t want to be lousy and loquacious about what other countries are not but I wish to talk about what my country is. Needless to say that Indian people holds the position to attract any possible technological or non-technological fields.

Indian way of thinking has always been a unique contributor to many legendary triumphs. Our values, cultures and ideologies have helped us brainstorm and buck up in any troubles. We know it; the world knows it. We may follow western culture; we don’t forget ours. We adopt; we adapt. Indian is filled with people with different mannerisms but somehow the overall persona has a flavor that unites each of us.

I have some personal memories that I want to share. The instants which protrude from the inside makes me feel majestic for being born in Indian soil. Since Lufthansa’s latest TV Commercial has the same concept, I will compare and connect while I communicate. #MoreIndianThanYouThink is in the trends as Lufthansa have given us the privilege and bestowed an honor for appreciating who we are.

My personal illustration also revolves around their tagline “More Indian than you think” and therefore I want to include a reference to the celebration of India’s growing global influence in Lufthansa’s TVC.

Being a founder of one of the renowned copywriting agencies in Gujarat, I am often invited to speak in the blogging/writing events and conferences. I explore varieties of civilization from across the globe and I feel dumbfounded. Technical Writers, Content Writers, Copywriters, Ghostwriters, Motivational Speakers, Standup Comedians, Bloggers and all the professions which eventually relates to ‘Content’ gathers and addresses their experience and expertise.

Just like in the Olympics where the athlete involve themselves completely to exhibit their country, the individuals here come with their own skillset, accent, attire, and extrinsic elements. There’s no conflict and comparison of the same but one thing is certain that someone is going to be noticed after all, after the event is over. You want to be that someone, don’t you? Is it because of your private personality or courtesy of your country? The question is rhetorical and can jeopardize your forthcoming actions. It’s simple: You have to show Indian-ness.

Let’s come back to the Lufthansa advertisement. Right from the beginning the ad shows a cricket team trained under a rigorous coach to play with the Indian Team. In a nutshell, they are trying to adapt to Indian culture. The ad has a perfect beginning, precise middle part and a thorough end. The ad ends with the team sitting on the plane which has everything INDIAN. Period.

Before standing up on the stage, I had decided to make a British accent and talk about the globalization and urbanization. No sooner had I stepped onto the stage stairs than the mindset changed indifferently. Was it bad? Was it wrong? To fight with my inside storm, I was gobsmacked when my typical ‘Indian’ English accent genuinely turned my speech hilarious and intellectual. I continued for about 30 minutes and from talking about my niche of content writing to generously saying about my country to all the dignitaries, all I could hear was the chant “This Indian Rocks”. PS- The chant wasn’t limited to my colleagues nearby but the foreign personnel. Yes, the originality and be what you are, worked effectively.

To this date, it is imprinted in my mind and no wonder why I am sure it must have made a great impression on the spectators too.

Along with ‘More Indian than you think’, I think it’s also respectable and suitable to say ‘One is a billion because billion is ONE here’

#MoreIndianThanYouThink

[Updated] The Significant Insights Of Mobile Application Development?

Posted on by Bhavik Sarkhedi

As a component of another arrangement of customary knowledge posts, we begin with an attention on key lessons in the contrasts amongst outer and inward versatile advancement and different portable application improvement stages.

Another Apigee report relates that substantial undertakings still report issues when propelling portable applications. The substance of the report unmistakably demonstrates that organizations utilizing outer assets for the improvement of big business applications will probably be effective.

One of the key bits of knowledge one can gather is that among the organizations that asserted to have made progress with their endeavor applications were significantly more prone to have utilized outer assets. Just 11 percent generally or solely utilized inside assets, in correlation with more than 25 percent of those attempting to send applications. At the point when inquired as to why they utilized outer assets, 78 percent of the fruitful organizations asserted that entrance to aptitude, both specialized and for venture administration, was a critical reason.

Organizations that referred to disappointments said that cost decrease was the principle reason (41 percent) for counseling outer assets and just 28 percent saw an incentive in access to outside mastery. Being a CEO of a mobile app development company, I come across this everyday.

The report contends that organizations could use existing inner web designers to do cross-stage improvement utilizing devices, for example, Cordova (Phonegap). There is additionally the proposal that any organization considering portable important must control their versatile advancement through interior assets, notwithstanding when they use outer assets for particular ability and scale.

The way to deal with versatile improvement must change. Investigate by IDC and Gartner highlights the requirements for undertakings to change their approach and procedures with regards to portable advancement versus how they function with desktop applications today. Cases of this are client driven outline, client testing, spray improvement practices and nearer collaboration between end clients and advancement group.

On September second, Gartner distributed their most recent Magic Quadrant on Mobile Application Development Platforms. Their market investigation covers Adobe (Phonegap/Cordova), Appcelerator, IBM Worklight, Kony, Pegasystems (beforehand Antenna), SAP Mobile Platform, Xamarin, and a few different merchants. Kony, Appcelerator and Adobe ended up as the winner regarding arrangements while IBM and SAP are situated as pioneers in light of immaculate size.

IT Directors and CIOs ordinarily put a considerable measure confide in the outcomes from the Magic Quadrant for two reasons:

(a) They require help to waitlist merchants since there are a lot of various choices available

(b) If their technique comes up short, they can guarantee that they ran with one of the top alternatives.

Certain Suggestions:

In the event that you need the best versatile experience, pick local. On the off chance that you need the most cost productive cross-stage condition, picked web. Crossover arrangements incorporate utilizing Cordova/Phonegap for web as your center stage with some local usefulness.

The main motivation to run with another versatile advancement stage like Xamarin, Kony or Appcelerator would be that it fits with your present engineers’ condition and aptitude set and in the event that you picked SAP or IBM it’s most likely in light of the fact that you are as of now purchasing different administrations from them.

Nanotechnology: The science of the Future

Posted on by Bhavik Sarkhedi

In 2016, three researchers achieved the Nobel for their work on the design of tiny molecular machines. Recently, the World Economic forum also referred nanotechnology as one of the top five leadership priorities of 2017. Imagine a 4000 square feet computer being compressed to a microprocessor having size lesser than 20 nanometres, approximately 100th time the width of your hair. That is the future we are currently living in. Throughout the world, we are experiencing smaller machines, tinier gadgets and more efficient technologies that empower our lives and make it easier and better.

Nanotechnology is a wonderful new technology in which scientists rearrange atoms and molecules of matter to nano specifications. The history of this technology dates back to more than sixty years when it was first proposed by the American Physicist Richard Feynman who delivered a lecture titled ‘There is plenty of Room at the Bottom’. Since then, the idea has inspired generations to pursue research into it. Eric Drexler took the idea forward to where we see it today.

In the past, there have been three major revolutions that have defined our course of history. The agricultural revolution marked the first ever use of machinery, albeit basic, to grow food for survival needs. Later, Industrial revolution resulted in the use of machines made by design. The information revolution brought us close to the use of digital, nanoscale devices, but it was used to process only information, not matter. What is unique about nanotechnology is that it encompasses the earlier three revolutions and combines the benefits of all. It employs artificial, molecular and nanoscale machinery that is used to process matter, real objects, and provides low cost, high value answers to human problems.

Nanotechnology offers amazing prospects to solve the critical problems of scarcity of resources that we face today. Consider the environmental problems that occur due to large scale manufacturing and toxic metal emissions which threaten the global climatic change, nanotechnology can grant us the solution by reducing resource consumption and supply us with infrastructure based on low cost solar energy and carbon neutral technologies. With nanotechnology, you can anticipate treating cancer, overcoming pathogens and virtually reshaping your body free from all pain and diseases. It also opens up the prospect of immortality. Nanotechnology might be the marking point of advancement of human species, much like it was when cognitive revolution separated us from our Neanderthal counterparts, 70,000 years before. It will transform labour, structure of our lives and our existence on Earth itself.

The applications of nanotechnology as a driver to future growth are immense. In the field of medicine, nanoparticles would be able to deliver drugs directly to cells, leading to more effective treatments to diseases. In the field of agriculture, nanomaterials will lead to remarkable difference in the food safety and health benefits that the food delivers. In space, use of more durable and lightweight aircrafts will make long distance space travel more realistic and drastically increase fuel efficiency. Furthermore, nanoparticles are also being developed which will have the capacity to undo the damage to the environment caused by carbon emissions. These nanobots will clean the industrial water pollutants, filter air through a process called ‘mechanical filtration’ and detect and remove chemical and bio-toxic pollutants with higher sensitivity than before. Overall, nanotechnology would lead to better air quality, cleaner air, lightweight cars, performance based products, more energy and more efficient lifestyles.

However, when one puts technology and future together, it offers a wide spectrum of possibilities; possibilities which can advance either ways-good or bad. There arises unanswerable questions and dubious answers, which are left open to the current generations to analyse. What path will such a technology follow? Would it lead us to higher construction or greater destruction? Such question can only be answered by analysing our experience with them in the past. It can be seen that the progress we have today was backed up by the technology of yesteryears, going back to Industrial revolution and then to irons and stones. At every stage, we faced a similar question, but we came out through it on a positive side. With the promises that nanotechnology provides us, we can only hope that it leads us to much better lives.

5 Outstanding reasons to begin your business with Android app development [New]

Posted on by Bhavik Sarkhedi

Online business desires to have the class option to generate good sales leads and generate higher revenues by the smartphone apps development too. It has been observed that the smartphone market is growing at a rapid pace. This calls for increasing the business by the businessmen through the Android app on the Android smartphone because it gets quite easy for the Android users to stay connected with the businesses and deal with them through the apps because people can get tin touch with business through few taps on the smartphone screen.

5 best ways to start your business with the Android app development:

1. Android platform is free:

Android platform is free to use and is the open-source which helps the developers to code hassle free without any kind of charges. For beginning with the Android app development, all you need to do is hire dedicated developers who have rich experience in development of Android apps which gets huge hits on the download button on the app store. We have the skilled team of developers who have prowess in converting your app idea into machine-level language.

2. It can be reached worldwide:

There are multifarious Android smartphones available in the market and around billions of Android apps for the Android users to download, it will make your applications reach out around the globe within no time and will also increase with time. With the well-versed research, you can also know about your target audience and you can also opt for launching the paid version of your Android app later on as per the research work and analysis.

3. Android platform is admired globally:

Irrestpective of the ountry you hail from, the Android is the operating system which is being publicly praised globally which provides numerous business expansion opportunities for the app developing enterprises in the world. There are loads of possibilities in the Android app development agency for developers and app developing company. And this is the perfect time to kick start your business by Android app development for your business.

4. Higher profits:

As the Android platform is open-source and avalable for free then this will lead to whopping profits for you. The costing involved for developing the app which is apt for Android devices is nominal because the SDK and various other tools are available for free to use. So, it is quite possible to generate higher revenues with the blend of low app development costs, worldwide reach for the prospective customers and the Android is being admired by many of the users. Even the crowdfunding websites clone   Will help you to raise fund for growing your business at a rapid pace.

5. Provides class features:

Android app development offers you the class apart features as it is available for free to the appdevelopers for creating feature-rich applications which are highly-personalized in various ways. You have the best option for developing dynamic Android apps which includes highly impressive design and better performance too.

Wrapping Up:

So, we can see that smartphone market is flourishing at a rapid pace which is opening new doors for the Android app developers to a lot of extent as they can develop new apps and take the Android app development sector to a new level.

It’s All About Content Marketing [Expanded & Curated]

Posted on by Bhavik Sarkhedi

“Content marketing is a type of advertising concentrated on making, distributing and conveying content for a focused on gathering of people on the web.”

Formal Definition

Content marketing is the advertising and business handle for making and circulating important and significant substance to pull in, procure, and draw in a plainly characterized and comprehended target crowd – with the goal of driving gainful client activity.

Less Formal Definition

Content Marketing is owning, rather than leasing media. It’s an advertising procedure to draw in and hold clients by reliably making and curating content so as to change or improve a shopper conduct.
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Dissimilar to different types of web based promoting, content advertising depends on blocking a current client require, rather than making interest for another need. At the point when organizations seek after substance showcasing, the fundamental concentration ought to be the requirements of the client. Once a business has recognized the client’s need, data can be displayed in an assortment of configurations, including news, video, white papers, eBooks, infographics, email bulletins, contextual investigations, podcasts, how-to aides, question and answer articles, photographs, online journals and so on.

History

Customary publicizing has since quite a while ago utilized substance to disperse data about a brand and manufacture a brand’s notoriety.
• In 1895, John Deere propelled the magazine The Furrow, giving data to ranchers on the best way to end up distinctly more beneficial. The magazine, considered the main custom production, is still available for use, achieving 1.5 million per users in 40 nations in 12 distinct dialects.
• In 1904, Jell-O sales people went way to-entryway, circulating their cookbook for nothing. Touting the sweet as an adaptable nourishment, the organization saw its business ascend to over $1 million by 1906.
The expression “content showcasing” was utilized as right on time as 1996, when John F. Oppedahl drove a roundtable for writers at the American Society for Newspaper Editors. In 1998, Jerrell Jimerson held the title of “chief of on the web and substance promoting” at Netscape.In 1999, creator Jeff Cannon wrote,”In content advertising, substance is made to furnish buyers with the data they look for.
• By 2014, Forbes Magazine’s site had expounded on the seven most prominent ways organizations utilize content marketing.In it, the feature writer calls attention to that by 2013, utilization of substance showcasing had hopped crosswise over partnerships from 60% a year or so some time recently, to 93% as a component of their general advertising system. Regardless of the way that 70% of associations are making more substance, just 21% of advertisers think they are fruitful at following ROI.

Content Marketing Channels

• SEO Techniques
• Social Media Distribution
• Email Marketing
The best way to learn how to be a great content marketer is by example.
• The first viral video ever – In 2005, when Google Video was still, well, Google Video and individuals used to download recordings to watch them disconnected, the principal viral video happened.
• Comic books and blogs – Stan Lee and his group made Marvel, as we probably am aware it, in the 1960s. They attempted to recount the best stories that they could. Their underlying funnies have reliably sold a large number of duplicates every month.
Wonder still rules the comic book space today, with not just an insane piece of the pie of around 30%, additionally high as can be request numbers for individual comic book issues
• Red Bull, which offers a high-vitality refreshment, has distributed YouTube recordings, facilitated encounters, and supported occasions around outrageous games and exercises like mountain biking, BMX, motocross, snowboarding, skateboarding, precipice plunging, free-form motocross, and Formula 1 hustling. Red Bull Media House is a unit of Red Bull that “produces full-length highlight movies for silver screen and downstream stations (DVD, VOD, and TV).”[17] The Red Bulletin is a universal month to month magazine Red Bull distributes with an attention on men’s games, culture, and way of life.