Is content writing a good career in India in 2024?

What is content writing?

Just like the name suggests, Content Writing refers to the art of writing a content for almost everything and anything under the sun. A content writer should ace in various formats of writing such as blog writing, copywriting, creative writing, newsletters, business content, advertisements etc.

You can pursue content writing via two forms based on your flexibility. In freelancing, you can work part-time or from home as per your requirement .Its way more independent than full time writing .

Whereas in full time writing, you have certain fixation of salary and prospectus. On the top of that you may have to devote your skill on a 9 to 5 basis. There is lesser strain on acquiring clients / brands.

Read More: Tips to Improve Content Writing Skills

The gambit of writing;-

The scope of content writing is morbidly immense. Content writers are in heavy demand today, mostly because of their necessity in myriad businesses. Entrepreneurs hire them for getting the best of their requisite content. The future of content writing in India seems promising and powerful. Enlightening and engaging content caters to a potential audience.T he role of a content writer comes into play in the following direction –

  • There are umpteen opportunities in e-commerce and digital marketing. Herein you will have to majorly promote the products and augment the sales, so your content should be veering into this way.
  • This scope can also be extended to sales letters, broadcasts and press releases. Advertising and Sales of products proclaim content writing in this domain. Companies look forth for news and advertisement writers who can write bits in broadcasting and journalism.
  • Over and above prestigious establishments hire content writers for editing and copywriting purposes. Proofreading is a vital tool for every article to be published. It not only improvises the existing content but also provides coherence and vigor to the subject.
  • In order to facilitate the online presence of the company on popular social networks like Facebook, Twitter, etc., content writers are hired to carve a niche. Social media has a strong impending influence of the people and a definite source of a word – of –mouth.

Does content writing generate viable income?

As a freelance writer, you can begin with anything between 50 paise to INR 3.5 per word. However it is subjective basing in your skill, experience and command over the language . Nonetheless, the salary of full-time blog writers varies from INR 15,000-20,000 per month as a startup to as much as INR 40000 -100000+ per month with experience.

Don’t Believe Me [Generally, people don’t]. Google

Best Content Writers of India [I found a sweet spot]

Top Content Writers of Ahmedabad

Freelance Content Writers in Ahmedabad

See my name everywhere? Thank you 🙂

Read More: Start Your Own Content Writing Company

Content Writers will always remain in demand due to the ever-increasing requirement of their profession. Therefore, if you have pertinent skills of communication & writing, then fret no more, grab yourself a pen and paper right away!

 

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Finding The Right Content Writing Company For Your Business

When it comes to selecting the best content service providers that can help your brand grow socially and increase the pace of digital marketing, you always need to find and choose what will be best for you.

You need to be particular with the content that gets posted as it helps you gain followers and customers for your brand. It needs a well-planned, strategized and SEO friendly content that can do it all in one shot. While selecting the content writing service companies you need to keep certain things in your mind. They are as follows:

1. Look at their recent work

2. See if they have basic digital marketing knowledge

3. Do they understand your domain?

4. What types of content do they write?

5. How productive can they be?

6. Look out for editing and revision policies

7. Ask for pilot content

Some of the content writing service companies that can help you and your brand grow digitally are:

1) Write Right: This content writing agency was found by Bhavik Sarkhedi (author of the famous books). He’s a tech-savvy which helps him build up the technical content as well. Their team consists of one of the best content writers from the town and Bhavik Sarkhedi, himself also creates the content for the projects they take up. The services they provide include technical writing, creative writing, blog writing, ghostwriting, editing services and many more. This can surely be one of the right choices when you’re looking around for a content writing service provider that can fulfill all your requirements and helps your brand grow in a digital market. They are strongly endorsed by the clients they have worked with and are known for their determination towards any project they take up.

The primary reason for Write Right crossing boundaries with their content owes up to the fact that they have unfathomable experience in the market. They are aware which phrase and which kind of campaign words better on the consumers and thus they advise the same to the client. Uplifting a brand is a huge task as there is very little scope for error. However, with creativity, imagination, a keen eye for detail and accompanying that an observant thought process, each and every content at Write Right shoots up.

2) Content Whale: Content Whale is a prominent content writing service firm known for working with a diverse range of clients globally. Their services encompass copywriting, article writing, blog management, and eBook creation. They offer affordable pricing and flexible terms. Each client is assigned a dedicated account manager as a single touchpoint. Content Whale has a dedicated and determined team that meets high expectations and delivers quality content for social media, blogs, and websites. Website: www.content-whale.com

3) Textun: Textun is a well-established content writing service that finds, vets, hires, and trains quality article writers. Operating since 2010, Textun specializes in providing high-quality, unique, and individually customized articles. Their services include SEO articles, blog posts, website content, product descriptions, and reviews, all written by native U.S. and UK English speakers. Textun offers unlimited revisions, 100% human-written content verified by AI detectors, and content uniqueness checked by Copyscape. They have flexible pricing with no minimum order requirement. Website: www.textun.com

Read More: Importance of Content Writing in Today’s Era

4) NewsCred: Once as aspiring wire service, NewsCred has evolved into a fully-fledged content marketing force, taking care of everything from editorial calendars to content distribution. Its licensed software offers brands different levels of content strategy management. And with an inexpensive price tag for blog posts and social media posts, it’s an attractive option for budget-conscious companies. So you can even opt for this service provider as well that can help you to a greater extent.

Read More: Freelance Professional Content Writers of India

5) Orangus: The services that this marketing agency includes are web content, SEO content, Copywriting, Blog marketing, Product review, Official newsletters, Press release, Case study, Company profiles, Educational content. They have a team of writers who provide excellent content that comes with a different level of quality and perfection. They provide content writing services as well as digital marketing. They provide their clients with appropriate SEO optimized content, blog content, social media content and many more. You can also get their services for proofreading and rewriting.

The wide range of services provided by this agency are well renowned and their customer interaction is famous. They are always on time with their work and keep their client well informed before time if there is a delay. They are also known for their professional content in the market, and they provide top to bottom services on each kind of content. SEO optimization is extremely urgent and thus that is among the most revered jobs in the industry. Considering that effective, they are among the frontrunners in the market now.

6) Esmee Network: This content writing company has started its journey from last few years. Though the company has just made its debut a few years back, their team of 10 experienced content writers made it possible for the company to work in a very excellent manner. They offer you with SEO optimized content, blog content, web content, social media content, and more. They find themselves specialized in creative writing and developing great content strategies. Making the content cost effective is another factor that brings to them more clients. They produce their content in super speed without compromising with its quality.

In addition to the aforementioned service providers, it’s essential to stay updated with the latest trends and advancements in content marketing. The industry is continuously evolving, and keeping pace with new strategies, tools, and technologies can significantly enhance your brand’s digital presence.

Emerging Trends in Content Marketing:

  1. AI-Powered Content Creation:

    • Artificial Intelligence (AI) is revolutionizing content creation. Tools like GPT-4 can generate high-quality content quickly, making it easier to scale your content marketing efforts. AI can also help in content personalization, ensuring your audience receives tailored content that resonates with their interests and needs.
  2. Interactive Content:

    • Interactive content, such as quizzes, polls, and interactive infographics, engages users more effectively than static content. It encourages active participation and can significantly boost user engagement and retention on your site.
  3. Voice Search Optimization:

    • With the rise of voice-activated assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search is becoming crucial. This involves using natural language and long-tail keywords to match how people speak when using these devices.
  4. Video Content:

    • Video content continues to dominate digital marketing. Creating engaging and informative videos can help in conveying complex information quickly and effectively. Platforms like YouTube, TikTok, and Instagram Reels offer excellent opportunities for reaching a broader audience.
  5. Content Repurposing:

    • Repurposing existing content into different formats (e.g., turning a blog post into a podcast episode or an infographic) can extend the lifespan of your content and reach different segments of your audience.

Best Practices for Choosing Content Service Providers:

  1. Evaluate Their Expertise:

    • Ensure the content service provider has a proven track record in your industry. Their understanding of your niche can greatly impact the relevance and quality of the content they produce.
  2. Assess Their Content Quality:

    • Request samples of their work and evaluate the quality of their writing. Look for clarity, originality, and engagement. High-quality content should be well-researched, informative, and free of errors.
  3. Check Their SEO Capabilities:

    • Effective content must be optimized for search engines. Ensure the provider has expertise in SEO best practices, including keyword research, on-page optimization, and link-building strategies.
  4. Understand Their Workflow:

    • A transparent workflow is essential for smooth collaboration. Understand their process for content creation, from ideation to delivery, and ensure it aligns with your expectations and deadlines.
  5. Communication and Flexibility:

    • Good communication is key to a successful partnership. Ensure the provider is responsive and open to feedback. Flexibility in accommodating your specific needs and preferences is also important.

Leveraging Content for Social Media Growth:

  1. Consistency is Key:

    • Regular posting on social media platforms is crucial for maintaining engagement. Develop a content calendar to plan and schedule your posts consistently.
  2. Engage with Your Audience:

    • Respond to comments, messages, and mentions promptly. Engaging with your audience builds trust and fosters a sense of community around your brand.
  3. Utilize Hashtags:

    • Use relevant hashtags to increase the visibility of your posts. Research trending hashtags in your industry and incorporate them strategically into your content.
  4. Collaborate with Influencers:

    • Partnering with influencers can amplify your reach and credibility. Choose influencers whose audience aligns with your target demographic for maximum impact.
  5. Monitor and Analyze Performance:

    • Use analytics tools to track the performance of your content. Analyze metrics such as engagement, reach, and conversions to understand what works and refine your strategy accordingly.

By keeping these considerations in mind and staying adaptable to new trends, you can effectively choose the right content service providers and leverage their expertise to enhance your brand’s digital marketing efforts. Quality content, strategic planning, and continuous improvement are the pillars of a successful content marketing strategy.

Originally Published Here: https://medium.com/@willyouwalkamile/how-to-get-the-right-content-writing-services-for-your-brand-24877fa9d874

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[2024] How do I start my own content writing company?

Are you looking for a business that is lucrative yet behooving? Well then you have reached the right page for that matter. Content writing business centers on the procedure of marketing business via chunks of content. Eventually, you wish to start your own content writing company.

You’ll be amused to hear that about 37 % of the population make a living just out of this content company. It is flexible, rewarding and perky – what else can you ask for? If you are able to earn enough just on a work-from-home basis, wouldn’t that be nice!

So think big. Think out of the box. This step by step mantra will help you like a piece of cake –

  1. Streamline your ideas into a laser beam.

List down your ideas and notions as they flow. Plan on to how do one thing leads to another. Affirm your research in the writing bizz insofar as possible.

What kind of write – ups do people demand? Would I be able to cope up with the ongoing cut throat competition? Prepare yourselves with these questions at first.

Through a steady manner, direct your ideas to the right people in the right place. I can see that grimace on your face! Well it isn’t as tough as it sounds. Jolting down your ideas pave way to the road of success. Be methodical in your department. Do not hover!

Delineate an executive summary and know where to head your business. The stronger you plan your points, the convenient it is to manifest.

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      2. Brush up your marketing strategies.

Starting with fees – Discuss with your co., and ilk, the amount that you should pay to your freelancers. That amount significantly varies with experience, knowledge and time. But if you charge more to make a profit, you could be pricing yourself out of the market.

Deploy efficient marketing strategies by offering extra meaningful services to entice your customers. Be crystal clear while you draft a vision and mission statement. Base them to represent the continuous process your business is engaged into.

Quality outweighs quantity! And yes most content writing companies don’t follow that. Seriously.

A resourceful and accessible piece of article goes a long way.

Know your audience. Study your target market, and the facets that motivate them to push that buy button. Some people call for the lowest bid they can get, and never mind the quality. Whereas, some rely on hearsay and word-of-mouth. Learn to up your game both ways.

  1. Chalk out a financial budget.

Fortunately, for a business to serve online, you biggest weapon is your website. This cuts out myriad unnecessary mayhem of costs that could have been driven in an offline context. Don’t be like every other [local] content writing companies – you will automatically stand out.

Account a balance sheet for your business. Remember you have to judiciously utilize your budget. You need to pay your writers, fill out those legal licenses and taxes, promote and advertise from the whole lot. Seems tedious? Isn’t it.

Once you are clear to yourself about your plan, it won’t look this tedious then! You can take my word on that.

Maintain just right enough savings to cover up for thick times. Have at least a safe amount to insurance you for four to six months phase.

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  1. Online presence via a web portal.

In short, create a website. You can avail it for free using any of the web authoring platforms. Personally, I will recommend you to purchase a domain name. Since such free host sites are prevalent only for a limited time and reach. A domain portal comes with some excellent features which can traffic a large amount of clients. You can converse directly with them augmenting the bond of trust. Write Right is one such example of this factor discussed, being one of India’s fastest growing content writing companies. You can have a little glance over it.

It is your website that can drive umpteen customers to you. First impression lasts long. Website is that medium through which your clients reach up to you. Make it aesthetically appealing.

Have an endearing ‘About Us’ column. Mention about your credentials, policies, and explain your pricing stance. Do provide means to contact you seamlessly.

  1. Birds of same feather, flock together.

No, I am not wavering off. What I meant is similar minded people always fall back on the same tracks. In this field, you will be requiring content writers to do your job.

Content writers aren’t that tough to find. You just need to find someone who knows how to deliver the best.

Now they can be hired on basis if word, article, hour or project. According to the need of your assignment, slot them wisely. A pool of freelancers can do this, at home and submit you the work in the given time period. There are plenty of content writing companies in India, which justifies this. You will know why and how when you Google ‘Top Content Writing Companies India’.

If possible, critic their work at first in form of a quick sample that will enable you to know their caliber. Based on that you may proceed or not.

  1. Channelize your networks right.

Create accounts on trending social media to build an instant rapport. If you wish to rise to the occasion, you can get a reputable SEO company help you rank high in search engine results. Example – If you own a content writing company, then it’s all about channelizing your networks perfectly. However it might be a bit extravagant but absolutely worth the bucks. Just know how to play your cards right.

Also, keep a catchy brand name and an enticing logo. Sustain its integrity and holistic tag.

  1. Zero on into your work.

In order to gain the loyalty of your clients, put your best foot forward. Deliver the best of quality as much as you have been portraying. If you get to fetch high standards, you will eventually see queues of business.

Give fresh talents a chance! You never know what they are capable of. Strive towards success. It is your creativity and innovation that will render you in this bizz.

Never run out of energy just because you find it irksome at times. Yes it’s true, at times it can be a heap of issues but it stands no way in context to your sincerity and passion for this business.

I hope this helps. Go break a leg, girl!

I own Write Right – Content Writing Company. I know it’s tough to start something. But, dude, do it. It feels right – it feels complete.

 

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What skills does a content writer need in AI age?

To be an efficient writer is much similar to being a great cook. The business of writing is tentatively alike to that of cooking. Just like to top a master chef hat, you need to bid your sautéing, roasting or baking skills, writing too is pretty much the same. You need to be cognizant about your choice of ingredients that build up a tasty dish.

In a content-crazed world of today, it has become seemingly easier to find someone does this for you. With a flock of budding creative business and professional content writers, your search is just a click away. The trick is to ascertain the right person who is more than just a writer. One who would understand the fundamental differences of writing and can apply them to your brand.

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So here are a few such skills that are useful to adorn your writing skills –

  • Switch on your “voracious reading tab “

To be able to write enough, you need to read enough. When you come in contact of some great context (with high or low relatability ) to your subject, you tend to hone your creativity anyways. The more you read, the better it is for you to get ideas and hence easier to pen down your thoughts.

For starters, you can have newspapers. Check out the editorial section thoroughly.Throw an assiduous look at the sections that personally interests you.

§  Hone various styles of content writing but own one

To become a content writing tycoon, it is vital for you to be in a position to deliver different categories of content. For instance, if you’re writing a fiction targeting kids.Herein your tone of address should be jovial and amicable, something that children can connect to.Use personal pronouns like you , yourself ,yourself .In a similar pattern, if you’re writing a script for a horror thriller drama, mould your tone into pinches of spookiness.Through your words ,your audience should get a spine-chilling feel.

. In the end, you can focus on just any one of these formats of writing, but high chances are, you’ll meet at least a few of them throughout your content writing career.

  • Victory requires preparation

Are you ready to dig in and get your hands dirty? ‘Cause this segment is all about that. Every winning need the requisite amount of preparation in the backdrop.

A well-researched content will deliver a well-written note. Impact of a profound research will have an obvious significance. Always!

Researching consequently provide your audience with relevant information. It might be a bit time consuming but it is all well spent. Without it, your content can easily veer off topic or you might offer an inaccurate piece of information to your readers. This is how you prove your worth.

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  • Be Socially Savvy

Stay current with what’s in trend with the social atmosphere. Media has a massive gateway to get you tickets for writing stardom. Varying demographics paves way for an eclectic audience.

Sharing your works in the windows of media gives you a multi-dimensional traction.This can be further tooled as an insight into progeny. It is a promising opportunity for you to get your name recognized via word-of-mouth.

  • Dash of Emotions

How is a substantial piece of writing differentiated from a not-so- substantial one? It is the presence of emotions that come into play.

As per the need of your write up, dash your emotions likewise. People find it easy to connect with articles which have a pinch of a humor in it. You can also substitute it with the quick wit. Or any such relevant reference to spice things up. However, do not overdo it.

Point is, to write something that makes your readers smirk a bit when they read it. This helps in adding a finite texture and personality to your bit.

  • Connect to your target

First of all, understand your subject of concern. If your target group of audience is for medical professionals or let’s say for a data entry agency – Your vocab should differ in all stances.

Know what they want to read. Present it to them in the most legitimately readable form possible.

Here are a few tis that can render you rescue –

  • Use short and crisp sentences
  • Refrain from using jargons or big technical words
  • Keep your font professional.C alibri , Arian or Times New Roman is fancy enough
  • Refrain from making cumbersome paragraphs with loafs of content bulged in it
  • Break your sub points into bullets or numbering
  • Use italics /bold or underline when you have to emphasize something
  • Ask questions at times to allow them to stay with you (if necessary )
  • Maintain the alignment right.

Love your work

Do not step into the surface of this business if you’re coerced or it is our of unwillingness.If you’re absolutely passionate about writing then you’re all the way welcome.

It is important that this gives you a satisfaction and soothes your soul.Love the credibility of your oeuvre and believe in yourself. Affirm that you can do this and you will deliver the best, no matter what!

Arriving at a peroration, impressive clarity, impeccable vocabulary and perfect punctuation are the ultimate skills for a professional content writer.

But there’s a lot more to it than that.

As a business and professional content writer, you have to ace the “Jack of all trades, Master of most” policy. From on-page SEO to social media savvy, it behooves today’s web writers to use many of the vast array of tools at their disposal.

Now that you have gone through this whole — are you up to the challenge?

 

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Is content writing a good career?

How to write a killer content easily?

How to become a great content writer in India?

Have you ever ambitioned writing for real? Do you have the zeal to write nonchalantly on various topics? If you have that deadly passion for writing, enriching vocabulary, and want to get paid for it, then you have landed on the right page. Here is where you find tips on how to become a proficient content writer, its advantages, pay-scale, and pretty much everything addressing your concerns.

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  1. Surface the reality.

First of all, congratulate yourself for being a citizen of the 21st century clan. This has automatically enabled you to relish many gifts that weren’t just possible a few decades ago. Internet has democratized content and these contents add fuel to the existing internet.

It has become incredibly simpler now, crediting the big data, of which we are all a part of. With the invasion of social media into our lives, role of magazines/newspapers is nearly at stake.

Thankfully becoming a content writer today is just a click away. You may pursue it full-time or you can even write as a freelancer from home. You enjoy absolute independency in choosing your desire and get paid at a regular basis.

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Nonetheless, the other side of the coin has its say too. Content writing may victimized you with low pay at times. There will be gambits of quick turnovers. And do not expect to write on topics you have a knack for. You may have to write about any maroon, redundant topic which you are unfamiliar with.

  1. Kick-start with honing skills.

In order to be able to be a prolific writer, you have to keep these things in mind-

  • Practice writing daily. No matter what ever be the topic, make it a habit to write for at least 30 minutes a day. Refrain from using any such electronic gizmos, checking your whatsapp notifications or ilk in this phase. Follow this sincerely.
  • Enhance your vocabulary. Get a handy dictionary. Whenever you find a new word, ensure ascertaining its meaning as soon as you can. Also, you can learn five new words everyday – this habit would help you immensely in the long run.
  • Read the newspaper. Learn the tone, structure and style of articles. You can also read an article, for instance, and rephrase the same in your own words. This would be a stepping leverage for you, as a writer.
  • Be a voracious reader. Reading will not only provide you ideas to construct a sentence but also will augment the flow of writing. You will be aware about how a story revolves into a theme. Fast reading will always keep you at a higher position.

Get a degree.

A writing degree will focus on improving your organizational skills, your project management skills, your ability to create user guides and documents, and your ability to write content for online formats.

There is a growing demand for technical writers who can explain complex procedures to the average reader and with a degree at hand, it’s even nicer. They provide you with a certificate that is beneficial for you especially if you are new to the writing bizz.

Robohelp or Framemaker can provide you online classes too. You can entertain these, if you wish.

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  1. Grab the online platform

It is way convenient today to get a pool of freelancers online. Set up a CV elucidating your recent works. There are several sites where you can apply as a freelancer, such as Upwork, LinkedIn, etc. Herein you can discuss your pay per word or content.

You have to follow a stringent work time basis – you have to submit your work in that time frame. Presence of veracity in these platforms is high. It is absolutely trustable and a great source of income as a side business.

You need to accept that this is going to be cut throat competitive. You’re hero ingredient to manifest a tasty dish would be quality that you deliver. It is always a selling point.

There will be a rousing opportunities that you can get, you just need to see it, grab it and utilize it.

Equip yourself with the knowledge and strengths to differentiate yourself in a crowded marketplace. It may be hard to crack into – but when you finally do it, there’s nothing in the world more satisfying!

Write with Love!

-Bhavik Sarkhedi

Google my name and [Say my name, Walter White]

 

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