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Category: Short Story

Improve Monetization of the Display Ads. Here’s How

Posted on by Bhavik Sarkhedi

Online Advertisements have always occupied the important place in the website content. They have been around for more than a decade and are exposed to millions of online visitors every day. However, you cannot ignore the fact how their look, messages, and contents have drastically change in these years.

With the downfall of the click through rates, advertisers have to think ways of bringing engaging advertisements so that they will be seen by the traffic and actions will be taken without annoying anyone.

The key to having your ads gain consumers’ interest is Optimization. Displaying ads does not only mean information or message with a graphic, there are several other things to be remembered to make it effective. The online display advertising has to become more targeted, more engaged, and more functional.

With the clever display of advertisement online, there’s a lot to consider about and without a plan, nothing can be done right. So, here is a list of few right ways to display the ads.

Think about target traffic

While putting messages on the advertisement, think about the more creative direct message that is appealing to the visitors and researchers. A mix of audience targeting and contextual targeting (product relevant ads) always works to give your message to the right people.

Remember to be precise with the content and the products it has been used for to drive the interested people to your product and gain more clicks.

Make right ads on the landing page

Now, when you decide to pay up for an ad on your landing page, think about how compelling your ad is? Is it appropriate to put it on the landing page? Keeping the product at the right place always help the buyer in buying their products and increase sales. Avoid distracting your customers with confusing displays that may kill your conversion rates.

Clicking on ads is not enough!

As you have put ads following your customer’s requirement, but will clicking the product is enough? Measuring the success of the campaign is still not complete only with clicking on the ads. It’s important to consider various other tactics than following older trends while placing the ads. Research has shown that the ROI has increased with the advertisement impression rather than simply clicking on it.

Speak to target Demographic

Online advertisements open door to target the audience based on their demographics details. Gather the information and build the advertisements that resonate with their needs. It’s very rare to get traffic following a common strategy for all types of consumers. The campaign that runs against a specific targeted audience is optimized for the related audience generates revenue to the business.

Retargeting customers

While your customer’s search products, then display their visited products in the adverts, based on their search history by using the cookies is a great way to entice your customers. Retargeting is the simplest way, where the consumers get the relevant ads display on their screen that they have browsed previously, saves for later, or compatible products with their purchase.

Everyone wants to target audience with their adverts to grow the business; hence providing useful and relevant advertisements add personalized experience to the buyers. Realizing the importance of personalized marketing will result in increasing the customer based and ROI.

What makes content the king?

Posted on by Bhavik Sarkhedi

Amidst thousands of articles, blogs, phrases, quotes, spread across the internet, why you just get stuck to only a few and start reading? 
Ever thought about it? 
Many people have written similar things, but the impact that each article or blog leaves on different people is what differentiates them from others and makes it stand out. 

When it comes to quality content, we can always have two prospects. The information, the style, the thoughts which are blended in an article and the impact that it leaves on people. Creating high-end quality content and redirecting the reader’s mind to understand and get convinced is the key to great content. 

Time is changing at a great pace and so are the challenges. But if you have a spark to make people understand your thought process through magic words, then you can rule the entire life. In today’s era, content writing has broadened his ways by stepping into technical innovations across the internet that makes you achieve milestones through great content skills. The art of engaging people through your words always makes you stand out. 

Whether it’s digital marketing, raising a social issue, building up your brand or just communicating through social media platforms, the great content always finds its way to engage the readers. As content writing forms the foundation of today’s era, the high-quality content holds the power to turn the world upside down. The quality of engaging content that maintains the consistency of interest among the readers is the pre-requisite to strike the person’s mind and make them understand the viewpoint. 

From selling a single product to bringing the wildest revolution, nothing can be done if you don’t have a valued content that makes people think in a way you want them to. The words are not just the words, it’s a weapon to drill your thoughts in another person’s mind and make them do the things in the best interest of people. Whether it’s about educating people or advertising product or changing the orthodox mindset, the effective content can make you achieve your goals with the power of your words. Just the clear expression of your thoughts, effective representation of your words and exhibiting it to the right audience through various technical innovations gives all the power to the content as nothing can survive merely on visuals. Hence, the valued and engaging content and it’s an everlasting impact to mold the person’s mind has made content the king that rules to bring the best out of people. 

You may also like to read this Post:-

Why content Writing is important in today’s era?

How content writing has evolved over time?

Effects of the Coronavirus on the IT industry:

Posted on by Bhavik Sarkhedi

If wishes were horses, beggars would ride and If AI could contribute in eliminating a certain pandemic, we all would thrive! The love story of mankind and technology though, has never got stronger. Through the decade of 2010, it looked like a piece of cake. Everything! We almost could turn to Alexa to bake a cake for us! Well ALMOST. A fairytale script isn’t it?

Surprise surprise! Cometh 2020, cometh the dream-shatterer! And technology no longer looked like the better half of mankind. You’d relate to the impact, the IT industry has been through and will witness going forward, If you had played the game of dominoes; quite ironically of Chinese origin. The effect of COVID-19 is quite similar, but with accentuated velocity.

Companies that had their feathers ruffled back in 2008 during the recession, had an advantage though. I’m sure, ‘recession’ and ‘advantage’ don’t quite go hand in hand but the comparative scoreline, reads Advantage – 2008. The difference between the two frameworks are, the collision and aftermath of the financial downslide back in 2008 was far fragile compared to today’s latitude since every sector today is coming under the scanner.

If physical indulgence wasn’t a matter of concern, we could have braved the whiplash. Alas! Again, if wishes were horses, beggars would ride! With IT making inroads into practically every category from Aviation, F&B, retail, ERP solutions, sports analytics, live entertainment, banking, fintech, to the blue-eyed one of hospitality & tourism, this is a classic case of ‘What goes up, must come down’.

Most sectors that technology has elevated, has had physical indulgence. This has broken the demand and supply chain considerably. Thus causing the Dominoes effect. To fan the flame, 2020 has no clue as to when the lockdown will be lifted and even if lifted, when things will begin seeing the light of day. As of today though, the IT industry is walking through that tunnel, where even if we spot light, it is of the train charging towards it.

Blog 2: Can IT revive itself to its fullest glory? Can they heave a sigh of relief post this pandemic? Will the million dollar babies – The start-up ecosystem continue showcasing astronomical valuations? All this and more will be keeping the grey matters in motion, of industry stalwarts.

The IT sector has a considerable presence in China and this phase could be decisive. With the global lockdown playing spoilsport, albeit with intentions of curbing the dreadful COVID-19 virus, the sector is in for a bear walk. IT sees itself in practically every area of today’s scenario right from aviation that is a major contributor, new-age aggregators, F&B, retail, Sports analytics, live entertainment, banking, fintech to the more famous and widely recognised hospitality and tourism sector, this scenario of social distancing and minimal physical intervention could be the achilles heel for the global IT industry.

With this backdrop, the plot gets even more ominous. This has already begun playing its role in affecting the demand-supply cycle that has paved way for a cascading effect. IT being the epicentre of all industries, the gravity of the situation is felt a lot more here. We also hear many mid to high cap companies have suspended operations in China.

Companies of the order of Google, Amazon and Microsoft all have decided to take a sabbatical from their operations in China owing to this precarious situation. The revenue through IT in India, is expected to drop by 2-7% owing to the shutdown. This steady dip can be expected in the next couple of quarters.

Drop your Drawbacks

Posted on by Bhavik Sarkhedi

Drops your Drawbacks/ Soup for the Soul

float with the flow

float with theflow

float withtheflow

floatwith theflow

The above all the images shows the different scenarios & totally variety of situation but the theme remains the same :Drop your Drawbacks because there is no need to hold on the barriers & moving on in the life considering it as the burden

Happiness and Sorrow are parallel to life!

Life is a blend of many things but as a crux, we call it a mixture of happiness and sorrow.

Knowing that happy days and sad days both are a part and parcel of life, we still not stop complaining! We complain about getting the sorrow or grief injected in our life, we complaint about our failures while others succeed. But there is happiness too. When we’re happy we never complain about our happiness while others are sad.

Why don’t we simply understand?

Life would be totally dull if everyday becomes the same. If everyday becomes happy or everyday becomes sad, we would most probably leave the idea of living further.

The weathers of life keep on changing and that’s what keeps the spice of life maintained. We only live because we see variations of days, some are good for which we always strive and some are bad that come along the good ones.

So if you want happiness, sorrow will come hand in hand. You have no option but to embrace both of them with opened arms. Be strong and face every weather!

Like in cricket, if our team strikes four later boundaries or sixes, we’ll be in the ninth sky!

But if the same team members get out four times after with zero runs, we’ll surely curse them.

Same is with life and places and things around us. If we see uniformity somewhere, doesn’t really mean that it’s meant to please us. We’re not meant to follow the same streak if it doesn’t feel good to us.

Like being poor, if it’s been in our family since ages, with our fathers and forefathers spending their life compromising to the situations, doesn’t mean that we too have to follow the same streak.

Turn around but be ready to shoot back!

We all might at one point of time, want to be relaxed for a while and stay away from the stress which is regularly stiffening our soul. The relaxation is always temporary but we all deserve it and it’s something which is much required at times.

But being relaxed never means to let your companions have a chance to overtake you. You can relax but never get completely out of the race because in the end you have to rejoin.

For the mind and soul to be relaxed, the cost of your success should never be paid. Be still for a while but stay attentive, because you might fall prey to the movements which will even be faster after you stop doing things.

Your competitors and even your companions are always in the wait for you to stay back and give them a chance to overtake you. And that’s what should never happen because this will only make you feel much more stressed than before.

Have a break. Take a rest but never leave the battleground. You can turn your back to the game for a while but stay ready to shoot back when needed.

We choose only those things and circumstances that are comfortable to us and thinking nothing about anything else, we just seek our own comfort. And this stubborn nature of us only harms us because life is uncertain. We never know what the next day has for us. Life can be harsh at once and it can just get messed up. That is the time, the hard times, where our patience is tested. At that point of time, our own wish won’t mean anything because it’ll just be the question of survival and if we still seek comfort in such situations then surely we’re going to be knocked down. So to survive in the hardest storms, one should be tough to face it. One should adjust oneself to adapt the coming circumstances. Because life is unpredictable. It will strike hard one day and you won’t get any choice but either to be tough or give up.

So tighten up your seat belt if you want to stay strong in this storm called life.

Content Marketing And Its Impacts On Business And Startups [Revised]

Posted on by Bhavik Sarkhedi

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

About 20 years ago, the most effective way of reaching your customers was magazine advertisements, TV ads and radio jingles. It helped businesses with huge budgets to generate insane amounts of leads. In the digital era, traditional marketing isn’t effective and it turns off the consumer.  Or, the consumer turns it off. So, what’s the most efficient marketing vehicle for companies big and small now? It’s content marketing. Content marketing costs 50% less than traditional marketing and it generates about 3 times as many leads.

10 Tips To Do Your Content Marketing Correctly

The caveat, though, is that everyone around you is starting a blog and experimenting with content marketing. 51% of B2B companies surveyed by Content Marketing Institute said that they plan to increase their content marketing budget in 2016.

Essentially, content marketing is a strategy whereby you create and publish information to build meaningful relationships with your audience. Content includes, among other things blogs , FAQ’s , videos ,white paper , e books form content. This content need not to advertisement of your products and services but a brief and meaningful information about  your company,  your products and services and how they are beneficial to consumers.

How It Is Useful To Establish Business

For an established  business it is not a hard task to create an audience due to prevailing brand name and goodwill in market. More over an established business can make maximum utilization of content marketing by providing informative content to audience it can add to its brand value.

such business can use content marketing to creak awareness of their brand among the unaware audience though the means of current consumers who get to know about the brand and products in detail with clear picture. for established business content marketing is way to add to its social value and moral duties of the company towards society.

along with the advantages there are disadvantages also. if represented content in an inappropriate  format or  unfriendly user interface the content may produce a different picture which may hinder the brand value of the business. Read business news.

Content Marketing For Startup

When it comes to startups, content marketing is probably the most affordable and effective growth solution. It costs 25 to 40% less than paid search and it can increase your website conversions six fold.

Startups have a benefit of creating an viral trend or suspense before coming in to market officially this kind of  publicity through content creates a word of mouth. more over a good content at regular interval gets to the eyes of people which in turn creates a buzz among the target audience. by surveys and startups can define product range to be provided this creates a consumer oriented business strategy. social media is an invaluable asset for startups.

Mint now a well known financial institution. In 2006 started with a online blog mint life to get audience attracted before launching its official product. Within a short period it had many bloggers and an exceptional following on the site seeing the appropriate chance it launched its main product,  a tool that helped users budget their finances by gathering different accounts and balances in one place. Today mint receives  8 million visits a year.

Originally Published by Bhavik Sarkhedi here