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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

YouthMania

Posted on by Bhavik Sarkhedi

Yes, indeed because India is the largest youth populated country in the world today. Today’s youth have burning desires & desperation for their dreams no matter what comes as an obstacle but ultimately they make it to the touchline. They definitely ought to be the force to make many drastic changes in our country. The reason why youth are the only categories to bring such revolution is that they have a spark which flows into flame & if they are given proper direction it can surely turn into a bright blaze.

Today’s generation is surrounded by Whatsapp, Twitter, Facebook & Instagram which are the best models/sources of latest news & information. The main thing about them is that they are experimental & wants to always deal with the challenging hindrance factors. They can practically do the tasks which seem impossible to conquer like: Taking necessary actions against unemployment, terminating the exploitation of man by man, undergoing the gender discrimination issues.

Also, the survey reveals that India is relatively higher in proportion to produce the youth having good entrepreneurship skills. These results are one of the optimist features that can lead India to pave the path of becoming developed country soon. The time is nigh when Indian politics will be tackled over by the youth soon & the country will be in its most prosperous path.

The firm determination in the youth to keep motivated and accomplish the ultimate goal is the key to success for them. The point is simple & straight is that youth are impatient, creative & capable to invent/reinvent the things in the most marvelous way. When youth becomes rebel & revolutionary positively, then no force in the universe can stop them to reach their goal.

Youth will be always full of energy undergoing any task to fulfill as they have the zeal to do something different. This is one of the positive reason why Indians are far much ahead than any other countries in a matter of research & creativity.

In words of Henry James “Youth is a little bird that has broken out of the eggs and is waiting to spread out its wings in the open sky of freedom and hope.”

[Updated] How UI and UX helps the mobile application to be successful?

Posted on by Bhavik Sarkhedi

The development of the mobile application has been constant. It has become a source of lucrative factors for the startups, medium and small scale businesses. There has always been an underestimated element in every strategy which if applied effectively can make the most out of it. What we will talk about today is UI and UX of any mobile application. Yes, it sounds fascinating when we hear something related to it as we don’t often come across one of the crucial parameters of the mobile application.

What are UI and UX?

User Interface is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators’ decision-making process. User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. The different thing about it is that it includes the practical, experiential, affective, meaningful and valuable aspects of human.

Every mobile application development company wants their smartphone apps awesome and magnificent. They wish that the mobile apps they develop is admired by the customers and all the third party segments who uses it. In this article, we will discuss about how the two most important elements can help the mobile app. UI and UX will certainly make the greater impact in making the startups and the business more and more successful.

Factor One

The first goal of any mobile application should be that it should interact, communicate and reach the customers directly, in the manner that it looks more humane. User Interface and User Experience are the backbones of the compatibility that the users feel while using the app. This factor is called the attachment, the virtual attachment between the man and the machine. It is vital. It is mandatory. You can’t expect it to be living; you can’t also expect it to be totally robotic (predictable aka spam).

Factor Two

Out of the many factors that can lead the success of a mobile application, we have been discussing about UI and UX just because it is making an impact to the facts and figures that are observed and analyzed. Improved Sales is the coolest advantage the organization gets happy with. This is because of the clear fact that the customers are really attracted and liking the user experience, realistic feeling they get while scrolling and surfing the application.

Factor Three

What comes ahead of this factor is that UI and UX comes simultaneously along with the other crucial elements in the mobile applications such as: How long the app takes to open up? What is the approximate time for the app to load fully? Is there any convenient and easy sign in options for the users? What are the prerequisite measures that are taken before the app is uploaded on the app store?

Needless to say that there are ample elements that are overlooked and sometimes ignored but UI and UX shouldn’t.

Now that, it’s clear and visible, it becomes impeccable and invincible for other apps to compete with the same. The mobile app development business has become drastically huge industry for the statups and the business to enter in. Since we know that it is still growing, it is vital to do the mindful about the UI and UX.

This article is originally published here

[Tips] Subtle Photo Editing Techniques that Make a Huge Difference

Posted on by Bhavik Sarkhedi

If you are working as a photographer, or if you enjoy photography as a hobby, or even if you are just trying to take a perfect selfie for a new profile picture, you know just how difficult it is to make a perfect photo. Fortunately, you don’t need to constantly delete your photos and make new ones, until you find a perfect fit.

You can use Photoshop and simply improve the photo. Even if you manage to capture a perfect moment, you can use the photo editing services to turn a good picture into a great one. In the following article, we will share some of these simple Photoshop tricks that you can use to make a huge difference in your photos.  

Crop out distractions

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Maybe the image you are looking at doesn’t look too bad; maybe all it needs is more focus on the central figure. You’d be surprised at just how much a picture can change if you simply crop out all of the distractions.

You should try to crop your images in the shape of a square, that way the object or person you want to focus on can be in the center of the photo. This is a great trick to know if you want to create high-quality product photography, or if you want to take pictures of nature, wildlife, urban city scenery etc.

Basically, any image with a lot of distractions and unnecessary elements can be improved significantly if you crop out the useless elements. You can also change the angle a bit as you crop, to add more harmony or symmetry to the image.  

Black and white

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If you want to transform or significantly alter the image, you can turn the photo into a black and white version of itself. However, it is advised not to rely on the built-in feature “convert to gray scale”, since there is a different way which will provide much better results.

You can change each color layer individually, by creating a new “black & white” adjustment layer, and moving every slider until you get the desired results (there should be six color sliders). Using a black and white picture you can make it look more vintage and more professional.

This is a great solution if you need a professional photo for your website, or social media profiles or anything else that requires you to have serious and professional photos.

Desaturation and modification of contrast and brightness

One of the reasons why you might think your image is not good, or overburdened with unnecessary colors. When there are too many different colors competing to grab your attention, the image can become bothersome to look at.

Using the previous example with a black and white photo fixes this problem, but there is also another way around it. You can simply tone down the color, or saturation, and then emphasize the contrast between the areas that are light and dark. With this kind of action you can easily reinvigorate the image and make it more appealing.  

Use the healing brush

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If you want to make selfies, portraits, or simply close ups of faces, then the Photoshop healing brush is your next best friend. When the main point of attention is the face, you start to notice all kinds of irregularities.

You can use the healing brush to easily remove pimples, or any other type of inconsistency that is visible on your skin. You can get rid of any minor distractions and turn the type of photo that you would have immediately deleted into your next profile picture.

When you buy magazines and see the entire top models on the cover with pristine facial features, know that the effect was achieved thanks to the healing brush. Bear in mind that the success of healing brush is highly dependent on your attention to detail, so you need to have a good eye and the ability to spot even the most minor facial irregularities in order to use it.

This is why you should use high resolution images, because you can enhance them, or zoom in, for a more thorough overview, and notice tiny spots that would otherwise be unnoticeable.

Photoshop Action tool kits

Finally, you can get a whole lot of new photo editing tricks by simply downloading Photoshop action packs. These are basically new filters and new effects that you can add to a picture with just a few simple tricks.

There are a lot of cool frames and effects here, but those that look the coolest are usually the ones you have to pay for. Luckily, there is a wide selection of free Photoshop packs that can make a significant difference.

You should definitely get Free Photoshop Action to add light pop and toning, and you can get the one called Eye Doctor to sharpen the eyes in your pictures. Magic skin actions can help you out with skin irregularities, much like the healing brush.

There are really numerous action packs, and you should definitely look them up, since you can use them for wedding photography, wildlife photography, portraits etc.

If the image needs heavy editing 

In the event the images you have require heavier editing, you should go through online tutorials to fully master photo editing tools. You can also outsource photo editing to companies who have experts that can edit images much quicker, since they know all the shortcuts and techniques by heart.

These were some of the easiest photo editing tricks that can make a lot of difference and make your photos look absolutely amazing. It is not too difficult to create better photos, and every action listed here won’t take up more than 20 minutes of your time, so it would be a shame not to try them out and master them.

Hopefully, the article was helpful and you will use it to improve your images in the future.

What makes content the king?

Posted on by Bhavik Sarkhedi

Amidst thousands of articles, blogs, phrases, quotes, spread across the internet, why you just get stuck to only a few and start reading? 
Ever thought about it? 
Many people have written similar things, but the impact that each article or blog leaves on different people is what differentiates them from others and makes it stand out. 

When it comes to quality content, we can always have two prospects. The information, the style, the thoughts which are blended in an article and the impact that it leaves on people. Creating high-end quality content and redirecting the reader’s mind to understand and get convinced is the key to great content. 

Time is changing at a great pace and so are the challenges. But if you have a spark to make people understand your thought process through magic words, then you can rule the entire life. In today’s era, content writing has broadened his ways by stepping into technical innovations across the internet that makes you achieve milestones through great content skills. The art of engaging people through your words always makes you stand out. 

Whether it’s digital marketing, raising a social issue, building up your brand or just communicating through social media platforms, the great content always finds its way to engage the readers. As content writing forms the foundation of today’s era, the high-quality content holds the power to turn the world upside down. The quality of engaging content that maintains the consistency of interest among the readers is the pre-requisite to strike the person’s mind and make them understand the viewpoint. 

From selling a single product to bringing the wildest revolution, nothing can be done if you don’t have a valued content that makes people think in a way you want them to. The words are not just the words, it’s a weapon to drill your thoughts in another person’s mind and make them do the things in the best interest of people. Whether it’s about educating people or advertising product or changing the orthodox mindset, the effective content can make you achieve your goals with the power of your words. Just the clear expression of your thoughts, effective representation of your words and exhibiting it to the right audience through various technical innovations gives all the power to the content as nothing can survive merely on visuals. Hence, the valued and engaging content and it’s an everlasting impact to mold the person’s mind has made content the king that rules to bring the best out of people. 

You may also like to read this Post:-

Why content Writing is important in today’s era?

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How Should You Improve Your Copywriting Skills

Posted on by Bhavik Sarkhedi

Copywriting is becoming the new effective marketing tool in the world of marketing. It is becoming the backbone of every successful marketing campaign.

No matter at which stage of business you are at, copywriting will be effective throughout every stage.

For creating an effective copy, you need to grow your copywriting skills.

Everyone wants to engage their customers in their product or service. For which they want something that catches their attention. And that something is Copywriting skills. Yes, having copywriting skills can let you engage more audience in your business.

Internet is a messy place, where there is countless content shown up daily. Due to this, it is difficult to rank in search results. But if you have got those skills you need to compete and rank, then you will outshine your competition. That means you need to polish your copywriting skills and continuously work on them.

In this blog, you will learn a few tips to improve your copywriting skills. Keep reading to find out those easy tips.

What do Copywriting Skills mean?

First, it is important to understand what copywriting skills are. Then, you will be able to do it even better.

Copywriting is a skill to persuade readers to become customers. A writer possesses copywriting skills to advertise a product or service of a business to gain customers. It encompasses a customer to make a decision.

There are a lot of copywriters in the market who carries amazing copywriting skills and make customers for themselves and others.

Now, when you know what is copywriting skills, it is time to improve those copywriting skills to get customers.

8 Amazing Tips to Improve your Copywriting Skills

Doing copywriting is one thing and building copywriting skills is another. You may write so many sales copies, but if they are not getting you, customers. Then, you need to focus on growing your copywriting skills.

And it is not a tough task, you can easily grow copywriting skills by using the following tips.

1. Make sure you understand the work of a copywriter

You can only create an effective copy if you know what exactly you have to do as a copywriter. There are a lot of people who don’t understand the difference between a content writer and a copywriter. They consider both of the same.

If you know the difference and exactly what you will be doing as a copywriter, then you will master copywriting. As a copywriter, you write a text for marketing and advertising purpose, you master the art of persuasion, and use certain words that convince a customer to take action. To be a successful copywriter, you need to learn this and execute it in your copy.

2. Make good use of copywriting tools and books

How does someone cultivate knowledge in them? By reading books and using tools, right? Today, the internet has everything that you need to grow any skill. Similarly, if you want to grow copywriting skills, there are so many books and tools available on the internet. For example, the best copywriting books are The Copywriter’s Handbook, how to write a better copy, The Borron Letters, etc. The best copywriting tools are Hemingway App, Word Counter, etc. You can use these tools and read these books to improve your copywriting skills.

3. Do extensive research

You must have heard this quote: “No research without action, no action without research”. This is true, unless you do extensive research, you will not be able to create effective action. The more information you will have, the more ideas you will be able to explore.

The deeper your dig will be, the greater the result will. Having the quality to do extensive research will help you build great copywriting skills.

4. Write a killer headline

Always and always focus on creating a strong and influencing headline. The first thing that will grab everyone’s attention will be your headline. If you will create a strong headline, it will make your reader go through the whole copy. And that may convert it into a sale.

When you open a newspaper, what is the first thing you read? Headline, right? You don’t just read through the whole paragraph without knowing what it is about. You get the idea of content through its headline. That is the role a headline plays to hold your readers to your copy. The art of writing killer headlines is in itself copywriting skills.

5. Make it short & interesting

The most important thing that you should know about copywriting is that it is not content writing. Your copy must be short, interesting, and crispy. It shouldn’t be long and boring.

If you will learn the art of writing short and crispy copy, then you will earn a lot of readers which will convert you into customers. Most people like to read short. So, as a copywriter you need to develop this skill to write short and to the point.

6. Read other writer’s work

Reading other people’s work gives you an idea of how your work should be. It helps you to compete better with them. The only thing you need to know is that don’t copy their work. You can learn from them, but don’t try to plagiarize their work. Learn their way of writing style and then add your style to it. This will improve your copywriting skills.

7. Use bullets to break content

If you happened to write a long-form copy, then always try to break your content into short points. Adding bullets to what you want people to note down, will give your copy the right attention. Telling people what they will get from it is the goal of copywriting.

If you managed to develop this copywriting skill, then your copy will sell a lot of products or services.

8. Learn to edit your copy ruthlessly

Editing your copy ruthlessly is the most important skill that you have to learn to become a successful copywriter. Developing a habit of editing before publishing is a part of improving your copywriting skills.

Editing is tough, but continuous practice can make it easy. Editing helps you eliminate the chance of having an error in your copy.

These are some of the most important tips that will help you improve your copywriting skills.

Conclusion

All the tips mentioned above are important, but one more thing you need to remember is that only practice makes you better. So, keep practicing and keep improving.

Noone becomes better in one day; it takes time and effort. Give it time and all the effort. Then, patiently wait to see the results.