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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

Mr. Imperfectionist

Posted on by Bhavik Sarkhedi

Have you ever been to your cousin’s wedding? That too a love marriage, which luckily turned into an arranged one, by the mercy of none other than the famous “maasi”?

“Maasi, your son getting fortunate in love on ‘Shaadi.com’ doesn’t imply that my perfect match is also waiting there for just one click of mine”.

“I mean does she even realize the difference in the choices of coffee we both prefer to drink?”

All our childhood, the common topic of our fights would be on the breeds of dog we wanted to pet. When he wanted a Pug, I was fighting for a Doberman.

“She was the perfect one in the list, never like the old ones”, said my brother, confidently.

“Was there a blue tick on her name, like the ones on an Instagram profile, to verify her perfection? Or was it just destiny, which clicked right? Or is it just the feeling called love, that makes everything and everyone seem to be perfect enough?”.

I wasn’t the perfect man; a woman would love to be with.

Average looking, high earning, I am a man with a huge collection of video games, rather than porn in my laptop. When it comes on a woman, to see the other sides of me, keeping aside good looks and my superman print boxer that I wear 4 days a week, they fail to see the child in me, who craves for love and acceptance.

But when I look for physical appeal in a woman, falling more for the fairer females, lusting for perfect curves, that highly contoured jawline, and a sober cleavage, why am I judged?

What’s wrong in wanting to have the most beautiful girl in town, when all these good looking females are busy hunting for the hot guys around? “I am Mr. Imperfectionist, looking for my Ms. Perfectionist”, that’s my new introduction on Shaadi.com, finally.

This article was originally published here https://medium.com/@unproposedguy/mr-imperfectionist-925261e09b2f

#UnProposedGuy

6 Reasons Why Customization Is the New Marketing Strategy [New Version]

Posted on by Bhavik Sarkhedi

Gone are the days when customers run behind specific products or services for their need or luxury; today as many service providers and suppliers, where differentiation for choice has become very important, and a bit tough. That’s where the new age ‘Customization’ weapon has come into play for businesses. Every Customer is unique with their set of demands or needs. To identify that uniqueness and cater to them is the recipe to win over the today’s customers.

The customization is definitely the newest branding strategy as it plays an important role in increasing the efficiency, ensures maximum optimization of resources at hand, & cutting down unwarranted wastage.

1. Customize CRM System to Wow Your Customers

Every business unit even in the same industry will differ from one another, in various criteria, ranging from the size of the company to place, to business/delivery model. This ever-changing market environment with a different business unit, a different style of operation, and different set of needs will demand a unique solution. A common CRM for a global level MNC and for a localized e-commerce business will not work the same way. Customized CRM Software has been one of the most sought solutions in the market because CRM deals with the collection of correct and relevant data for business activity, which becomes the base for analysis and future action, it becomes imperative that CRM software works in synchronization with the business unit and caters to its specific demand.

Streamlining the process and making it available when you want it and then using it to convert the lead is going to offer an edge over others. Easier conversation, reduced the problem and increased sales is what you love to see, right? If you’re wondering which CRM is the best? You could take a look here.

2. Customize Live Chat Platforms To Connect with the Audience 24×7

It is a well-known fact that handling the customers is no easy task. The live chat software is a tool that grants the businesses to create a better customer experience and for this they need the custom-made software, uniquely designed only for them. The live chat will not only help you to decrease your operating cost but also save time for employees per day.

Installing the live chat software for big companies is an obvious tool and the benefits are convincing in all ways. From extending the automation to your employees and customers to using multiple languages to deal with customers from all fronts, it helps you to connect to your audience emotionally and makes a conversation easier and short. Imagine a customer explaining his/her problem for 15 minutes straight. What did you get? Probably an annoyed customer vowing to never call up again. Not too good for the business.

3. Customize The Website To Carve A Niche In The Market

This is one of the primary things to do and unfortunately, not many businesses have taken it seriously. A good website is like the bright and tidy showroom that showcases your products/services and gives an ample idea about your well-being. How many of us would like to scroll the shabby looking, jargon-filled and illegible content? Not many.

A beautifully designed website with legible fonts, intelligent use of the keywords and one that is offering brief and convincing details on the products/services proves beneficial to the business. Check where your competitor is lacking and fill that lacuna with your intelligence. Personal or professional, both websites have the advantage of being recognized for their look and feel and yes, people love to read fresh and interesting content and look at testimonials and photos.

4. Customize Communication To Attain A Closer Relationship With Customers

Correct and apt communication is the backbone of any business activity and businesses recognizing business customers and their needs will alleviate credibility and imbibes the reliability factor.

A small sample survey showed, an advertising mail, with no personal touch, generally finds its place in spam folder, however, similar advertising mail, addressing the reader by his/her name, and with interactive content, induces the reader to click on the link to check out the offer. Nowadays the e-commerce company, after the consent, also verifies the cookies of the Internet browsing of customers.The site records the surf history and later offers based on the readers’ interest, then analyzing Internet surfing history.

5. Remodel Business Processes / Tools to Suit the Needs of Mass

As discussed above every enterprise even if in similar industry varies from another enterprise / business unit, with its unique set of requirements and deliverables, hence to optimize the operation to maximize the return by efficient functioning, customizing processes of use.

It’s wise to adopt. Rigidity has finished many businesses and will continue its job if the businesses today don’t consider the changing atmosphere of doing the business. A customized business process offers you a chance to check the business process, check and make necessary changes wherever possible/necessary to fit the scenario. A customized business process is the need of time and moreover it gives a relie,f from the age-old business practices that have become obsolete.

6. Customize Business Cards to Create an Effective Recall Value

A business card is not only a graceful way to create a reminisce but a manifestation that you want to reach out to more people personally and professionally to expand your business. A customized business card with concrete messages , you use used for both personal and professional reasons and while it is a tangible way to connect with more audience, potential clients and advertise your business, it also lets you brand your products and services in a desirable way.

This article is originally published here: 

https://thenextscoop.com/customization-is-the-new-marketing-strategy/ 

I personally have customized so many t-shirts of which I would love to show my one: #UnproposedGuy

IMG_3013 IMG_3021 un proposed guy

Is content writing a good career in India in 2024?

Posted on by Bhavik Sarkhedi

What is content writing?

Just like the name suggests, Content Writing refers to the art of writing a content for almost everything and anything under the sun. A content writer should ace in various formats of writing such as blog writing, copywriting, creative writing, newsletters, business content, advertisements etc.

You can pursue content writing via two forms based on your flexibility. In freelancing, you can work part-time or from home as per your requirement .Its way more independent than full time writing .

Whereas in full time writing, you have certain fixation of salary and prospectus. On the top of that you may have to devote your skill on a 9 to 5 basis. There is lesser strain on acquiring clients / brands.

Read More: Tips to Improve Content Writing Skills

The gambit of writing;-

The scope of content writing is morbidly immense. Content writers are in heavy demand today, mostly because of their necessity in myriad businesses. Entrepreneurs hire them for getting the best of their requisite content. The future of content writing in India seems promising and powerful. Enlightening and engaging content caters to a potential audience.T he role of a content writer comes into play in the following direction –

  • There are umpteen opportunities in e-commerce and digital marketing. Herein you will have to majorly promote the products and augment the sales, so your content should be veering into this way.
  • This scope can also be extended to sales letters, broadcasts and press releases. Advertising and Sales of products proclaim content writing in this domain. Companies look forth for news and advertisement writers who can write bits in broadcasting and journalism.
  • Over and above prestigious establishments hire content writers for editing and copywriting purposes. Proofreading is a vital tool for every article to be published. It not only improvises the existing content but also provides coherence and vigor to the subject.
  • In order to facilitate the online presence of the company on popular social networks like Facebook, Twitter, etc., content writers are hired to carve a niche. Social media has a strong impending influence of the people and a definite source of a word – of –mouth.

Does content writing generate viable income?

As a freelance writer, you can begin with anything between 50 paise to INR 3.5 per word. However it is subjective basing in your skill, experience and command over the language . Nonetheless, the salary of full-time blog writers varies from INR 15,000-20,000 per month as a startup to as much as INR 40000 -100000+ per month with experience.

Don’t Believe Me [Generally, people don’t]. Google
Best Content Writers of India [I found a sweet spot]
Top Content Writers of Ahmedabad
Freelance Content Writers in Ahmedabad
See my name everywhere? Thank you 🙂
Read More: Start Your Own Content Writing Company

Content Writers will always remain in demand due to the ever-increasing requirement of their profession. Therefore, if you have pertinent skills of communication & writing, then fret no more, grab yourself a pen and paper right away!

You may also like to read this Post:-

Why content Writing is important in today’s era?

How to become a content writer?

Want to reap big growth in the future? Content engagement could hold the key!

Posted on by Bhavik Sarkhedi

Writing good content and hoping it will get noticed is like shooting an arrow without looking at the target. For content to be truly successful, it needs to be appealing enough to attract more and more readers. Moreover, an article must be such that it commands attention when shared on media platforms. Hence, content engagement must be prioritised while formulating strategies for marketing. Here are a few out-of-the-box ways to help you create engaging content easily.

Intriguing past

Concentrate on how to keep the readers engaged from the first line itself. Content must be such that someone reading the first few lines of the article feels like reading the rest of it till the end. Attention must not be diverted. An eye-catching title along with an interesting introductionhelps in holding the readers’ concentration. Try to build the readers’ curiosity in the initial part of the article. There must a fluid connection between all the paragraphs in the article. Explain why the article is necessary in their lives. Give them subtle hints as to what the rest of the article might contain. Simple graphics, GIFs, or statistical charts are helpful if included as supplements in such articles. They glue the reader to the article even more. Do not give the whole set of facts away in the beginning itself. Let the readers remain curious till the end.

Employ the style of storytelling

If you write a post in the form of a story, it will surely help readers relate to the content you have jotted down. It makes readers hopeful about something worthwhile. A good storyteller can successfully get a message across to the readers while employing various creative and entertaining ways while doing so. Storytelling makes many complex issues sound very simple, which becomes alluring for the clueless readers also as it helps them acquire knowledge.

Make use of email content

The most typical reason why people do not get attracted to email content is because companies send the same standard message or some promotional message to all their potential customers. Use words in such a way that people are compelled to read your message rather than sending it to the trash can or spam folder. You can make your message an audio-visual one. It becomes more attractive in this manner.

Use videos along with content

A Marketing Sherpa Study has indicated that people are more attracted to those pages which have videos embedded along with content. Videos are usually watched till the end. This can prove to be a powerful addition to the methods of content engagement. Some people may become newly interested in videos of a company. It depends on how effectively we employ content with other supplements so as to attract more footfall and customers.

A page of good content has great potential. It is something which keeps on giving to the customers. Research a topic thoroughly before you decide to write on it. This will surely further engage readers in your content.

This article was originally published here:
https://yourstory.com/2017/10/content-engagement-techniques

The Friend Who Didn’t Believe In Being Girlfriend

Posted on by Bhavik Sarkhedi

It happens. It happens with everyone. You seek someone but unfortunately, it’s not the same another way. I remember a story when my friend described me as in his own words:

I saw her on one of the social media. No sooner did I get to know more about her than I started liking her more and more. I started making poems. The writer within me soon woke up with a pleasant feeling inside and outside my conscience. It started with

I have never seen you though I am sure you will be beautiful

This poem is not to impress you but to tell you that I follow you

It’s not rhymed and I am not great at it

I still don’t know why I have switched to Pen and Paper

Alluring You are to me. Your unseen real image inside me is 

Breathtaking, Charming, Divine, Evocative, Fragrant, Guaranteeing, Howling, Impeccable

Kind-hearted, Lovely, Magnetic, Nifty, Outstanding, Peppy, Quirky, Romantic and Stunning

I am dying to meet you.

She responded with a slow but affirmative response. When she met me, I spoke this to her:

Welcome to my world, won’t you come in?

In the fictional fairy land where

Miracles happen.

It’s not me who says this but those who stayed with me

Your single knock will open the door

A door of joy and fun, prosperity and fosters

I am the master of this fortress who cares about everyone

Today, I give you the keys of this palace. You be the Mistress of my Fortress.

Hearing this, she was flattered, she said:

I am lucky, aren’t I?
You have been looking for me all this time along
Do you know that I was waiting for you to come to me?
Why are you so excited about me? Is there anything special in me?
You know I live 500 km away from you and we can not meet every day
I can’t tell you to be ‘Just Friends’ with me as you are different
I wasn’t sure before but I am now
I want to talk to you like a boyfriend, be with you like a best friend
No fights. No cheats. No Envy
No possession. No obsession
I love you as who you are and like you as who you will be

I still remember that first meeting as we didn’t ever see each other ever after but on calls and chats. I am just thankful for my tender age and this fall. I am not a hero but I definitely have a better love story.

He is my anonymous friend and I am proud of him……

“I am sharing a Half relationship story at BlogAdda in association with #HalfGirlfriend”