Author: Bhavik Sarkhedi

While you are at it, think about what you are reading at this point in time itself. Yes, it is content that you are brushing through. Content that we provide to you. That is, in a nutshell, the closest rendition of content writing; A text that is either informative or recreational posted or published at an online website or page. Now, to decide whether it is a promising career in India or not, we will have to delve into the far finer details on this path, weigh them against the times, and we are confident that by the last few lines of this blog, you shall have a clear understanding of my stance on this agenda.

Content Writing is an umbrella term underneath which breathes various tributaries. From the aspects of blogs, newsletters, and notification emails to academic content writing, technical content writing, report writing, etc., the demand for this skill is at its peak during this time. With websites and online pages cropping up every second, everyone is in search of a writer that can cater to his customized set of demands and present the same on his page with appealing comprehension and crisp and correct grammar. Well, from this thought, readers, and most importantly, writers, do not be deluded that by the simplicity.

To accurately calculate the dexterity required in content writing, I would say that it is insurmountable. There is no set definition for a good content writer. To explain the term, it is an ordeal, to be honest. However, if you are good at wielding your language and processing your thoughts to match the pace of your clients, I must say that you have got yourselves a good deal. To understand the need of your client, to cater to his type of content is an art you will need to acquire through practice and precision, but once there, this becomes a very convenient path to pursue your career.

Venturing forth, the curious mind could pose a question that, “Alright, very convenient and appealing are adjectives, but what is the correct manner in which one can look to progress along the lines of content writing in this present time?”

Content writing necessarily does not demand any form of degree or certificate. However, as an opinion, I would advise you to keep an undergraduate degree in any discipline of your choice. Since then, your success has been directly proportional to the amount of effort you put in. Here again, action is bifurcated into a set of strategies and habits that a writer must cultivate to ensure that he is updated and well informed of the present state of the industry. Now there is no particular industry as such that promotes content writing. Although various firms promote job openings and opportunities, the crux of this work is almost omnipresent at every endeavour, firm, and company. With the rapid growth of online forums on the web, all of these firms are looking for skilled writers to frame their content so that it is appealing to their clients. So, if by chance or ill fate, you have heard that there is a scarcity of jobs for content writing, rest assured that is not the case, and you shall be baffled by the volume on the contrary. However, bagging one from this infinite volume could be a challenging task. There now, one wonders about the habits and strategies I mentioned earlier.

For being a good content writer, first, you have to be a good content curator or, in simpler terms, a good reader and researcher. It is imperative to come across topics and agendas you barely have an idea about. At this point, your first step should be thorough research about the subject.

Research

Opting to be a writer is almost apparent; no term is absolutely alien to you. Even if it is, it is probable to nest a vague idea. From there, you need to begin your search into that topic and learn all there is about it. At times, this might be an ordeal or rather a time-consuming endeavor, but it comes with the job. Research is a crucial part of content writing, and without that habit, you might as well be a person swimming blindly in this vast ocean.

Each day while you brush this skill and add a little more to your arsenal, be advised that you are developing a skill that would help you in every aspect of life. The essence of information has no prosthetic in this world, and that mettle to curate and dig out the most appealing information is a skill that is highly valued in this industry.

Writing

If you have heard from somewhere or someone that it takes an exceptionally creative mind with an undying flair for language accompanied by a plethora of lucrative phrases fused with an exquisite vocabulary to succeed in this industry, believe that person because he is not lying. However, do not be disillusioned by the person or the blunt manner in which I have put this ahead.

The part related to success comes later in this field. It is the courage, to begin with, that matters the most. Content Writing can be a very exhaustive job if you lack inspiration. So first and foremost, it is essential to have a knack for writing. Once established that we can assume, ignoring some personal vendetta with grammar, you can frame sentences and arrange them in the form of paragraphs.

Done that, all you require is to put together your information, employ a little skill and creativity and write down the bit. However, you are done with the tricky bit once it is out. What follows is a simple strategy. Your article or write-up need not necessarily be hosting a lot of fancy phrases or words. The necessary bit is to convey the thought. Considering that most content writing is for websites, it is a forum visited by a diverse set of people. Therefore, you do not want your language to be gaudy that people lose the focus from the topic to understand the phrases themselves. You want to keep it simple and in a properly flowing narrative. Remember to address a single concern in each paragraph, and you are set.

SEO

Walking into the technicalities of this field, we are to encroach upon the most sought-after skill in content writing, SEO optimization. Search Engine Optimization can lead you a far way ahead in this field, and to explain it perfectly, I may have to write a separate blog for it. Nonetheless, in a nutshell, it is the manner for content writers to form their articles to get them ranked in google. Better the SEO, better the rank for the article. As a content writer for a website that deals with competitive content, unless you have established a steady flow of traffic, this becomes your following best tool to attain the traffic besides your content.

Within this umbrella term, there are various other tools like keywords and Meta descriptions along with article length and readability, which contribute to the success of an article on the web. Thus, before beginning work in this field, I would advise everyone to gain some basic understanding of it through YouTube videos or online courses, or any medium of their choice. It could be that your neighbour explains it better to you than videos. But yes, do figure it out.

Done that, you are ready for this career ahead, and now the question that poses ahead is how to walk forward. Now the entire population on the internet is divided over various schools of thought. Aiming for a job, to begin with, should be your first goal. A job at a website, a page, a social media platform, wherever it may be. Starting your time in this industry with a job will actually teach you the essential manners to survive amidst the cutthroat competition. Etiquettes like adhering to deadlines(sorry), understanding the idea from the client, maintaining a specific structure in the articles, and proofreading it(sorry) before submission are a few of these. More importantly, this is when you imbibe in yourself everything mentioned in the first paragraph beneath the subhead of writing. Those skills are acquired, and if you neglect them, this job will become very monotonous for you. Approach your seniors, your editor if you have one and inquire about where you can improve; what more can you instill to make your content more engaging. The strict discipline within a job will beat you into shape for the real deal, which is freelancing.

In India, very few career paths offer the flexibility that freelance content writing does. Having endured through your time working jobs at two to three companies in about a couple of years or so, if you are convinced that you can work on your own accord, start with building a network, this time, at your forte. To explain the perks of freelancing, I might have to form another blog, but our main aim is to address whether you, my friend, can earn a living while enjoying your time in content writing.

To encroach upon comparing payslips, a fresher joining a company as a content writer is offered an annual package of 2-2.5 lacs, and an experienced writer is provided a maximum of 4-6 lacs per annum. One must wonder that it is not among the highest-paying careers in the market. Well, you will be shocked to know that a renowned freelance content writer can charge up to or even more than 100 dollars for a single blog. Imagine bagging such projects by the number of 10 per month which amounts to almost 90 thousand INR per month. If that is not a good-paying job, I must say that you will be disappointed by most of the jobs today.

Moving on, I must not give you any false hopes, but I acquired quite an amount of acclaim; you could also earn a fortune through blog writing. Creating a blog is as simple as cake, and if your content is very appealing and you manage to acquire a steady flow of audience and traffic, you may not need another job for the rest of your life. However, much of this depends upon your following and the amount of acclaim you carry. So, this is not the road, to begin with. However, as content writers, we must always have a personal blog of our own, which acts as your portfolio and other jobs. This blog, however, turns into your holy grail as each time you need to provide a testament of your skills, you can refer the client to this link. Chalking out a rough estimate for a writer who earns through his blogs, it ranges on the border of 40 thousand to 1 lakh INR each month based on the blog’s reach, publicity and acclaim. Yes, it sounds very alluring, but you have to be a writer of the best mettle there is to match the standards.

In competition, the freelance field here holds the most of it as each of you will be harbouring experience and necessary skills. It will just be your effort and creativity setting you apart from the rest. If you manage that, there is no career that could be as convenient as content writing. Having related to the audience and struck that perfect note of conversation in your write-up, you are bound to succeed and gain the desired remuneration. With the perks of working from anywhere to being your boss, your career in content writing ages like wine if you put the effort and turn the correct knobs.

To conclude, I shall refer this career to anyone even having the slightest impression of pursuing this in their minds. I can personally vouch for a great time ahead, and no career offers such a diverse range of possibilities like this. With the growing age of digitalization, content writing will go a far way forward, and I would advise you to be a part of it. Just one minor criterion: you have to be good at your niche or forte and exhibit effort.

What Job roles can you fetch in leading companies as a content writer?

Content writing is a career option that is emerging with time. The evolution of digital products and dependency on technology has made the content more vibrant. This is because; a good application without good UX content in it is not usable. So, content writing offers you a plethora of job roles. If you are a content writer, the below-mentioned job roles can get discovered in reputed organizations and development companies. So, have a look at the below job roles.

Web content writer

This is a job role that demands the drafting of the website content of the organization you are working for. You can work as an in-house writer in writing companies, as well as in digital marketing agencies.

Creative content writer and editor

This is a job role that you will find more in the publishing houses.

Script Writer

Script Writers have more demand in the film-making industry, and you can earn millions.

Conclusion
It will take time to become a content writer, as it does with most things in life. You must go through the learning curve in order to improve.

The more you read, the more proficient you become.

You will gain a better understanding of it as you learn more.

Your flow will improve as you write more.

Yesterday was the ideal day to begin writing, and today is the second best day to begin.

In the comments box below, tell me about your road to become a content writer.

FAQs

• What does content writing have in store for the future?
  Every day, about 2 million blog articles are written, according to the MarketingProfs research. This number is predicted to climb at an exponential rate in the future. As a result, there are significant gaps in the demand for and supply of quality content writers. The demand for authors is always greater than the number of writers available.
• Why is content authoring beneficial, and how does it work?
  When it comes to connecting brands with their consumers and audiences, high-quality content creation is vital. Audience engagement and retention are also improved by content. Encourage your audience to participate in your brand by providing relevant information, and your customers will keep coming back for more.
• What are some novice content writing tips?
  For newcomers to content writing, here are some helpful hints:
• Always create one-of-a-kind content – Plagiarized or copied content will make a negative impression on your customers. Your client is never going to hire you again.
• Don’t write long paragraphs – Keep it short, clear, and concise. Write brief paragraphs instead. Short paragraphs will make it easier for your reader to understand.
• Make an outline – Before you start writing an article, make an outline. An outline will assist you in producing high-quality and effective content.
• Add CTA (Call to Action) – The call to action in your piece is crucial. Conversion is the primary goal of content creation.

HAPPY WRITING!!

What I did? What should I have done? What I shouldn’t have done?

We often hear such confusion when it comes to presenting online content to your customers. We wish to make the right impact through our content so our business can attract the customer. However, writing is not every mans job! You will need carefully crafted content that can sell the business. So, what do you need?

The answer is pretty simple…

A professional content writer.

Hiring professional content writing services will help you design your content an optimized manner that can fetch you the customers and the sale. Customers that come to your website desire to see content that relates to the product well, communicates your business with them, and build a trust to choosing them for business out of the competition.

However, it is seen several companies are not yet into content marketing and are missing out on one of the biggest trends ever. Especially in a country like India with numerous small and medium businesses.

For success, content is crucial in this digital age and the web-based environment. If you look at the major businesses today, they have people managing their content. Outsourcing is indeed a smart move, as companies who want to grow rapidly and want to serve their customers, can do so without sacrificing on quality of content or their valuable time. In fact, in India, in a recent survey it was seen, 86% of companies that are ranked as “highly effective” have used outsourcing their content.

So, ideally as the demand for content increases and as the company grows, outsourcing content writing is a highly effective way to make sure that your content is perfectly in tune with the growth of your company.

Content for business marketing was executed as far back in the eighteenth century by Benjamin Franklin when for publishing his yearly paper. In early 2000s search engines introduced SEO copywriters who progressed and built into content writers.

When you hire professional content writing services, what do you get?

Let’s Take a Look at the Benefits of Professional Content Writing:

• Error-free and quality content
• Content that understands your target customers
• Writing that provides the search engines a strong reason to rank your links higher
• An engaging and client interactive content
• Writing that provides the right information to your customers or visitors and empowers them
• Content that surges your conversion rate
• Consistent content with updates on regular basis
• Writing that scales business, saves time and effort
• Builds your brand image and promotes your digital marketing
• Creates a reliable content stream with exploiting all promotional channels available

The reality is- every business requires a dedicated content writing service to boost their digital marketing which is a must have for every business in today’s highly competitive time. Developing a channel to broadcast your product through seamless content is the right way to go about it.

Content leaders drive 7.8 times more traffic than others. 56% of marketers believe that customized content leads to higher engagement rates and increases brand recall as per the latest IBM Digital Experience survey.

How can you ensure that you are getting professional quality content?

There are certain parameters to check and ensure if the content writing agency is offering professional work. These can also be a differentiating factor while selecting the right and worthy content writing company for your business.

1. The content should be error and plagiarism free.
2. The writing style and tone should be justifiable to the brand value.
3. The content should be targeting your specific audience.
4. It can provide the right and relevant information to website visitors.
5. It boosts customer engagement on the website
6. Along with professional style, the content should be conversational at the same time.
7. The overall writing style should be consistent and won’t get changed with every page of the website.
8. It should be able to boost your website leads and conversions.
9. Company should be able to provide consistent quality content.

There can be other factors too, and do not forget to trust your instincts while checking out various content writing services providers.

How Would You Know if Your Business Needs a Professional Content Writing Service?

• When you want to builds a solid online presence
• When you want to engage your audience and establish lasting relationships with them
• When you want to improve your conversion rate
• When you want to regularly engage customers on social media and social networking websites
• When you want to improve your search engine rankings so that the people who would do business with you can easily find your website easily using relevant webpages and blog posts
• When you want to influence and educate prospective customers in order to empower them and make them more mindful of their choices, needs and preferences
• When you want to promote your personal brands
• When you want to establish multiple inbound traffic channels so that customers come to your websites and blogs without being exposed to relentless, indifferent advertising promotions
• When you have small marketing budgets and want to utilize them optimally
• When you fully understand you have become an influential knowledge resource
• When you know email marketing is a highly potent tool that requires high quality and high responsive content to succeed

Content writing is a creative experience that can help you grow your business as well as save you time, but it also comes with a risk. Without a competent content writing service, the risk can be avoided that can cost you everything you have worked for. Having the right service that generate interest in your target market will give you the most lucrative marketing tactics for your businesses.

DemandMetric report findings say, Content marketing costs 62% less than traditional marketing and is three times more effective. Brands that invest in content marketing have a six times higher conversion rate.

What Impact Does Professional Content Writing Have on a Business?

• Professional content writing expands your search engine rankings or SEO
• It improves your conversion rate as you are persuasively able to tell your guests why they should become your customers
• You can publish content regularly and consequently as well as increase keyword depth of your content
• With research-based writing you can improve the authority and accountability of your content
• You can get return guests as you offer useful and relevant content to your guests
• You have a professional and business-oriented content delivery that is easily intercepted by your target audience
• Generate more leads towards your business

While using content to market your business it is important to also take note of things not to do, rather than just focusing on the content marketing benefits. To keep your business safe, growing and hale you need to keep these points in mind before crafting any content for the marketing;

Overuse of keywords – The use of keywords is a very significant strategy in content marketing and is a part of the research done for content writing. However, excessive usage of keywords should be avoided as it can get annoying to come across the same phrase or word again and again.

Also, while trying to achieve better search rankings if the same keywords are used excessively, the new and developed algorithm of the search engine detects the similar behavior and will ultimately lead to the content piece not ranking well.

So, make sure the content is based on perception and avoid words which are used unnecessarily.

Neither too short nor too long – Making your content too short may result in skipping important points relating to your business while, making it too long gets very exhaustive for customers to comprehend.

The solution is to break the content into segments that make sense. A series of segments consisting of content based on similar subjects is much appreciated.

Use of marketing strategies unwisely – While trying to rank content in search engines, content writers often use too many marketing strategies and optimization techniques which can affect the content quality. Over doing any strategy can only be harmful. Therefore, it is important to understand how content and respective marketing strategies should be used wisely and not load the content with just elements for optimization.

Unnecessary context – Many times content has too much explanation with the main content. Customers may have queries on the product or service and having unnecessary context in your content can confuse them further. So, keeping content concise and sharp is the ideal way to go about it.

Content comes in different forms; it is an art of crafting specific needs.

Different Types of Content Your Business Can Use to Market Are;

Articles or blogs

Blogs or articles can be informative pieces of content that are penned to enhance the value of your website or product and service. Blogging can help strengthen your SEO and give your brand a great recognition. Having solid well-written blogs builds brand awareness. Generally seen, a blog or an article can be anywhere and anything between the range of 400 words to 3000 words.

1. Advertising and sales copy

From copies to video scripts to reels, writing for advertising has several parameters, but the main agenda is to sell your product or service and gain more customers.

2. Social Media

Content on social media is basically for fast reading. The content here gets consumed instantly. But social media is always be viewed as a completely different platform for content, so the approach should be different. No lengthy articles or descriptions here. Content here needs to be short, crisp, and to the point. You can also add humor or even attractive graphics. Create content that has an impact so your customers and can create awareness as well.

3. E-books, whitepapers and reports

E-books, whitepapers and reports are long-form content that provide extensive knowledge on a particular subject, topic, product, and service.

4. Podcasts

Podcasts are an engaging, personable tactic to reach customers about your products and brand ideas. Podcasts aid customers to consume content more passively.

5. SEO (Search engine optimization)

Search engine optimization is a method used to make the content pieces rank better on search engines especially Google. The search engines use an algorithm that scales authenticity and degree of information provided by a content piece. There are many search engine optimization strategies developed by content writers.

6. Business content

As the name suggests, business content is formal way of delivering content that will turn audience into customers with the detailed and accurate product or service information provided in the content. It is used for business and commercial purposes mainly, and requires thorough research to execute.

7. Copywriting

It is one of the most popular forms of content writing. Copywriting is more of an advertising and marketing strategy. Like, an attractive tagline or commercial ads which are interesting due to their unique ideas and concepts of presentation. The primary focus of this content is to pull the customer’s attention and influence them to take the required action.

8. Newsletters

Newsletters or emails are simple, concise, and generally short, making them easy and simple to create on a regular basis. Here, content can convey information to the customer in simple language with crisp writing.

A good piece of content is when the customer gets engaged and becomes engrossed in it. Therefore, while delivering your content try and achieve its goal to get your customers attention span which is approximately about 8 seconds, as per a recent Microsoft survey.

As you know why professional writing is essential, how it really helps and how to create good content, the next most important thing is to know the advantages of outsourcing your content to Indian writers.

• The initial benefit are the economical prices. It is still an important aspect to consider for companies which need bulk content or need a huge volume drafted within a short period of time.
• The competition among Indian writers is on a high, so the delivery of content is quality-oriented.
• India being a diverse country, the content delivered is majorly creative and heritage alike
• Indian content writers are known to be professionals who deliver clean and creative content
• Another advantage of outsourcing content writing to Indian professionals is they are renowned for content delivery well before the deadline expected.

Working for a long time now, you will find highly focused, experienced and creative professional content providers who deliver Search Engine Friendly Content with great quality and within deadline.

So, to get unmatched services to flourish your business with content marketing how do you find an expert content writer.

Finding a reliable, trustworthy and quality-oriented content writer for your content doesn’t have to be as challenging as it seems. There are a many companies or platforms that offer quality content writing services online, so you can search for dependable content service providers.

While searching your focus should be the goal to get your business noticed by as many customers, and get the brand marketing you wish for. Choosing the right platform, keywords and portrayal of content really matters. Ensure your content provider aces in the game.

The best content writing services with a team of expert professional writers, you can get more content with great quality, at great prices and ultimate business satisfaction. Reach out to us and get your quotation now!

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