[Updated] Don’t miss this before choosing a content marketing consultant!

Posted on April 30, 2025 by Bhavik Sarkhedi

Content marketing is an inevitable factor that decides your future growth. Consumers these days are smarter! They get to you if you feed them the written content. Many businesses think of it as a current strategy. But it was there for years. People use online marketplaces to gain information about the product first. Then they make any buying decision.

For example, before purchasing any services/products, consumers start gaining all the information about them online, starting from the buying guides to pros and cons; people read every data in detail before making any decision. As such, when you feed them with informative content, people start gaining faith in you. But for that, you need a content writing consultancy.

A content consultant is a person who crafts the best content for your businesses to help you maximize your reach to your potential consumers. If you want to make the best content strategy for your business, this is a must-read guide that you should never miss. Read this to grasp the best answers to questions that you have in your mind.

Will the content marketing consultant develop content that satisfies the target audience?

As discussed earlier in this post, every consumer gains trust only after reading meaningful content that satisfies their purpose. In other words, you also term it as buyer persona-specific content. These are the content that usually targets your potential consumers, the consumers who actually need your services/products.

If the content marketing consultant doesn’t craft content targeted, there is no meaning of content marketing. Before choosing a b2b content marketing consultant, you should be clear about your marketing purpose. It would be best if you also convey the same to your content marketing consultancy.

What is their roadmap to create your content marketing strategy?

The next thing that you should ask is what the roadmap to crafting your content marketing strategy? Content marketing is, no doubt is always incomplete without creating a strategy. The strategy includes finding out your business objectives. What are your services or products; Services should you focus on? What are your expectations from the campaign? When your digital content consultant creates a strategy using all these data, you can expect a good outcome. You should always make sure that your content marketing consultants use the right approach to craft your content marketing strategy.

How fine will they use SEO to help you reach out to your consumers?

The subsequent question that you should ask yourself is inevitable. It is because; SEO and content are soul and body combinations. Like a body will never live without a soul. Similarly, SEO is incomplete without content. With the help of targeted keywords, the content consultant helps you reach out to your targeted audience. They craft content that is most useful for your potential consumers to help you get better ranks in the SERPs.

In short, these are the primary questions that you should never miss asking yourself and your content marketing consultant. So, get started with your search for a consultant, but have these questions in your mind. If you are looking for the best digital content consultant in Ahmedabad, Bhavik Sarkhedi is always recommended.

It’s All About Content Marketing [Expanded & Curated]

Posted on April 30, 2025 by Bhavik Sarkhedi

“Content marketing is a type of advertising concentrated on making, distributing and conveying content for a focused on gathering of people on the web.”

Formal Definition

Content marketing is the advertising and business handle for making and circulating important and significant substance to pull in, procure, and draw in a plainly characterized and comprehended target crowd – with the goal of driving gainful client activity.

Less Formal Definition

Content Marketing is owning, rather than leasing media. It’s an advertising procedure to draw in and hold clients by reliably making and curating content so as to change or improve a shopper conduct.
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Dissimilar to different types of web based promoting, content advertising depends on blocking a current client require, rather than making interest for another need. At the point when organizations seek after substance showcasing, the fundamental concentration ought to be the requirements of the client. Once a business has recognized the client’s need, data can be displayed in an assortment of configurations, including news, video, white papers, eBooks, infographics, email bulletins, contextual investigations, podcasts, how-to aides, question and answer articles, photographs, online journals and so on.

History

Customary publicizing has since quite a while ago utilized substance to disperse data about a brand and manufacture a brand’s notoriety.

• In 1895, John Deere propelled the magazine The Furrow, giving data to ranchers on the best way to end up distinctly more beneficial. The magazine, considered the main custom production, is still available for use, achieving 1.5 million per users in 40 nations in 12 distinct dialects.
• In 1904, Jell-O sales people went way to-entryway, circulating their cookbook for nothing. Touting the sweet as an adaptable nourishment, the organization saw its business ascend to over $1 million by 1906.
The expression “content showcasing” was utilized as right on time as 1996, when John F. Oppedahl drove a roundtable for writers at the American Society for Newspaper Editors. In 1998, Jerrell Jimerson held the title of “chief of on the web and substance promoting” at Netscape.In 1999, creator Jeff Cannon wrote,”In content advertising, substance is made to furnish buyers with the data they look for.
• By 2014, Forbes Magazine’s site had expounded on the seven most prominent ways organizations utilize content marketing.In it, the feature writer calls attention to that by 2013, utilization of substance showcasing had hopped crosswise over partnerships from 60% a year or so some time recently, to 93% as a component of their general advertising system. Regardless of the way that 70% of associations are making more substance, just 21% of advertisers think they are fruitful at following ROI.

Content Marketing Channels
• SEO Techniques
• Social Media Distribution
• Email Marketing

The best way to learn how to be a great content marketer is by example.

• The first viral video ever – In 2005, when Google Video was still, well, Google Video and individuals used to download recordings to watch them disconnected, the principal viral video happened.
• Comic books and blogs – Stan Lee and his group made Marvel, as we probably am aware it, in the 1960s. They attempted to recount the best stories that they could. Their underlying funnies have reliably sold a large number of duplicates every month.
Wonder still rules the comic book space today, with not just an insane piece of the pie of around 30%, additionally high as can be request numbers for individual comic book issues
• Red Bull, which offers a high-vitality refreshment, has distributed YouTube recordings, facilitated encounters, and supported occasions around outrageous games and exercises like mountain biking, BMX, motocross, snowboarding, skateboarding, precipice plunging, free-form motocross, and Formula 1 hustling. Red Bull Media House is a unit of Red Bull that “produces full-length highlight movies for silver screen and downstream stations (DVD, VOD, and TV).”[17] The Red Bulletin is a universal month to month magazine Red Bull distributes with an attention on men’s games, culture, and way of life.

Content Marketing And Its Impacts On Business And Startups [Revised]

Posted on April 29, 2025 by Bhavik Sarkhedi

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

About 20 years ago, the most effective way of reaching your customers was magazine advertisements, TV ads and radio jingles. It helped businesses with huge budgets to generate insane amounts of leads. In the digital era, traditional marketing isn’t effective and it turns off the consumer. Or, the consumer turns it off. So, what’s the most efficient marketing vehicle for companies big and small now? It’s content marketing. Content marketing costs 50% less than traditional marketing and it generates about 3 times as many leads.

10 Tips To Do Your Content Marketing Correctly

The caveat, though, is that everyone around you is starting a blog and experimenting with content marketing. 51% of B2B companies surveyed by Content Marketing Institute said that they plan to increase their content marketing budget in 2016.

Essentially, content marketing is a strategy whereby you create and publish information to build meaningful relationships with your audience. Content includes, among other things blogs , FAQ’s , videos ,white paper , e books form content. This content need not to advertisement of your products and services but a brief and meaningful information about your company, your products and services and how they are beneficial to consumers.

HOW IT IS USEFUL TO ESTABLISHED BUSINESS

For an established business it is not a hard task to create an audience due to prevailing brand name and goodwill in market. More over an established business can make maximum utilization of content marketing by providing informative content to audience it can add to its brand value.

such business can use content marketing to creak awareness of their brand among the unaware audience though the means of current consumers who get to know about the brand and products in detail with clear picture. for established business content marketing is way to add to its social value and moral duties of the company towards society.

along with the advantages there are disadvantages also. if represented content in an inappropriate format or unfriendly user interface the content may produce a different picture which may hinder the brand value of the business. Read business news.

CONTENT MARKETING FOR STARTUPS

When it comes to startups, content marketing is probably the most affordable and effective growth solution. It costs 25 to 40% less than paid search and it can increase your website conversions six fold.

Startups have a benefit of creating an viral trend or suspense before coming in to market officially this kind of publicity through content creates a word of mouth. more over a good content at regular interval gets to the eyes of people which in turn creates a buzz among the target audience. by surveys and startups can define product range to be provided this creates a consumer oriented business strategy. social media is an invaluable asset for startups.

Mint now a well known financial institution. In 2006 started with a online blog mint life to get audience attracted before launching its official product. Within a short period it had many bloggers and an exceptional following on the site seeing the appropriate chance it launched its main product, a tool that helped users budget their finances by gathering different accounts and balances in one place. Today mint receives 8 million visits a year.

Originally Published by Bhavik Sarkhedi here

Finding The Right Content Writing Company For Your Business

Posted on April 29, 2025 by Bhavik Sarkhedi

When it comes to selecting the best content service providers that can help your brand grow socially and increase the pace of digital marketing, you always need to find and choose what will be best for you.

You need to be particular with the content that gets posted as it helps you gain followers and customers for your brand. It needs a well-planned, strategized and SEO friendly content that can do it all in one shot. While selecting the content writing service companies you need to keep certain things in your mind. They are as follows:

1. Look at their recent work

2. See if they have basic digital marketing knowledge

3. Do they understand your domain?

4. What types of content do they write?

5. How productive can they be?

6. Look out for editing and revision policies

7. Ask for pilot content

Some of the content writing service companies that can help you and your brand grow digitally are:

1) Write Right: This content writing agency was found by Bhavik Sarkhedi (author of the famous books). He’s a tech-savvy which helps him build up the technical content as well. Their team consists of one of the best content writers from the town and Bhavik Sarkhedi, himself also creates the content for the projects they take up. The services they provide include technical writing, creative writing, blog writing, ghostwriting, editing services and many more. This can surely be one of the right choices when you’re looking around for a content writing service provider that can fulfill all your requirements and helps your brand grow in a digital market. They are strongly endorsed by the clients they have worked with and are known for their determination towards any project they take up.

The primary reason for Write Right crossing boundaries with their content owes up to the fact that they have unfathomable experience in the market. They are aware which phrase and which kind of campaign words better on the consumers and thus they advise the same to the client. Uplifting a brand is a huge task as there is very little scope for error. However, with creativity, imagination, a keen eye for detail and accompanying that an observant thought process, each and every content at Write Right shoots up.

2) Content Whale: Content Whale is a prominent content writing service firm known for working with a diverse range of clients globally. Their services encompass copywriting, article writing, blog management, and eBook creation. They offer affordable pricing and flexible terms. Each client is assigned a dedicated account manager as a single touchpoint. Content Whale has a dedicated and determined team that meets high expectations and delivers quality content for social media, blogs, and websites. Website: www.content-whale.com

3) Textun: Textun is a well-established content writing service that finds, vets, hires, and trains quality article writers. Operating since 2010, Textun specializes in providing high-quality, unique, and individually customized articles. Their services include SEO articles, blog posts, website content, product descriptions, and reviews, all written by native U.S. and UK English speakers. Textun offers unlimited revisions, 100% human-written content verified by AI detectors, and content uniqueness checked by Copyscape. They have flexible pricing with no minimum order requirement. Website: www.textun.com

4) NewsCred: Once as aspiring wire service, NewsCred has evolved into a fully-fledged content marketing force, taking care of everything from editorial calendars to content distribution. Its licensed software offers brands different levels of content strategy management. And with an inexpensive price tag for blog posts and social media posts, it’s an attractive option for budget-conscious companies. So you can even opt for this service provider as well that can help you to a greater extent.

5) Orangus: The services that this marketing agency includes are web content, SEO content, Copywriting, Blog marketing, Product review, Official newsletters, Press release, Case study, Company profiles, Educational content. They have a team of writers who provide excellent content that comes with a different level of quality and perfection. They provide content writing services as well as digital marketing. They provide their clients with appropriate SEO optimized content, blog content, social media content and many more. You can also get their services for proofreading and rewriting.

The wide range of services provided by this agency are well renowned and their customer interaction is famous. They are always on time with their work and keep their client well informed before time if there is a delay. They are also known for their professional content in the market, and they provide top to bottom services on each kind of content. SEO optimization is extremely urgent and thus that is among the most revered jobs in the industry. Considering that effective, they are among the frontrunners in the market now.

6) Esmee Network: This content writing company has started its journey from last few years. Though the company has just made its debut a few years back, their team of 10 experienced content writers made it possible for the company to work in a very excellent manner. They offer you with SEO optimized content, blog content, web content, social media content, and more. They find themselves specialized in creative writing and developing great content strategies. Making the content cost effective is another factor that brings to them more clients. They produce their content in super speed without compromising with its quality.

In addition to the aforementioned service providers, it’s essential to stay updated with the latest trends and advancements in content marketing. The industry is continuously evolving, and keeping pace with new strategies, tools, and technologies can significantly enhance your brand’s digital presence.

Emerging Trends in Content Marketing:

AI-Powered Content Creation:
- Artificial Intelligence (AI) is revolutionizing content creation. Tools like GPT-4 can generate high-quality content quickly, making it easier to scale your content marketing efforts. AI can also help in content personalization, ensuring your audience receives tailored content that resonates with their interests and needs.
Interactive Content:
- Interactive content, such as quizzes, polls, and interactive infographics, engages users more effectively than static content. It encourages active participation and can significantly boost user engagement and retention on your site.
Voice Search Optimization:
- With the rise of voice-activated assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search is becoming crucial. This involves using natural language and long-tail keywords to match how people speak when using these devices.
Video Content:
- Video content continues to dominate digital marketing. Creating engaging and informative videos can help in conveying complex information quickly and effectively. Platforms like YouTube, TikTok, and Instagram Reels offer excellent opportunities for reaching a broader audience.
Content Repurposing:
- Repurposing existing content into different formats (e.g., turning a blog post into a podcast episode or an infographic) can extend the lifespan of your content and reach different segments of your audience.

Best Practices for Choosing Content Service Providers:

Evaluate Their Expertise:
- Ensure the content service provider has a proven track record in your industry. Their understanding of your niche can greatly impact the relevance and quality of the content they produce.
Assess Their Content Quality:
- Request samples of their work and evaluate the quality of their writing. Look for clarity, originality, and engagement. High-quality content should be well-researched, informative, and free of errors.
Check Their SEO Capabilities:
- Effective content must be optimized for search engines. Ensure the provider has expertise in SEO best practices, including keyword research, on-page optimization, and link-building strategies.
Understand Their Workflow:
- A transparent workflow is essential for smooth collaboration. Understand their process for content creation, from ideation to delivery, and ensure it aligns with your expectations and deadlines.
Communication and Flexibility:
- Good communication is key to a successful partnership. Ensure the provider is responsive and open to feedback. Flexibility in accommodating your specific needs and preferences is also important.

Leveraging Content for Social Media Growth:

Consistency is Key:
- Regular posting on social media platforms is crucial for maintaining engagement. Develop a content calendar to plan and schedule your posts consistently.
Engage with Your Audience:
- Respond to comments, messages, and mentions promptly. Engaging with your audience builds trust and fosters a sense of community around your brand.
Utilize Hashtags:
- Use relevant hashtags to increase the visibility of your posts. Research trending hashtags in your industry and incorporate them strategically into your content.
Collaborate with Influencers:
- Partnering with influencers can amplify your reach and credibility. Choose influencers whose audience aligns with your target demographic for maximum impact.
Monitor and Analyze Performance:
- Use analytics tools to track the performance of your content. Analyze metrics such as engagement, reach, and conversions to understand what works and refine your strategy accordingly.

By keeping these considerations in mind and staying adaptable to new trends, you can effectively choose the right content service providers and leverage their expertise to enhance your brand’s digital marketing efforts. Quality content, strategic planning, and continuous improvement are the pillars of a successful content marketing strategy.

Originally Published Here: https://medium.com/@willyouwalkamile/how-to-get-the-right-content-writing-services-for-your-brand-24877fa9d874

Tag: content marketing