Choose Content Writing as a Career option in India 2024

Writing is the painting of the voice

– Voltaire

The modern times has led us to believe that creation of anything is an art. From adding a basil leaf on a food plate to painting the sky on a canvas, there is an artist in every corner of the world. With unprecedented technology there are some artists who have changed the world by their words, known as Content writers of the Digital Age.   The Internet has paved a whole new line of opportunity, creating a career option for content writing in India.

Writing in an opportunity that can be ceased in any field, whether it is technical writing, Public relations, newsletters, advertising, academic, social media, or films and novels. The growth prospect of content writing career in India is increasing as Pandemic is pacing us towards technology each day.

We understand it becomes hard to survive in a competitive world, but if you have got the creative genius in you who is good with words, you will earn and also have fun as a content writer.

Don’t dim the light of creativity as we take you perks for content writing in India;

Industry Perks

India is outgrowing the traditional medium of communication leading to technological solutions and innovations happening in every field. Technical writers are no more restricted to instruction manuals but has rather turned itself to various sectors like information technology, medical blogs, digital marketing, aeronautics, social media, finance, and many more to count.

Here is a list of industries that might interest you for content writing career in India:

1. Into the world of Media

Media industry is as wide as the ocean, your creative pens can write for Movies/TV shows, advertising agencies, news channels. Writing is the lifeline of this industry. The writers working on this scale are usually known as script-writer or producers. The creative heads working in news channels, magazines work at the post of editor, columnist or a blogger.

The media industry asks for a lot of creative inflow, which means you may start at a low price to gain the experience. However, once established in the industry you could be earning in lakhs for your creative piece.

2. IT industry

One of the prominent and highly growing sector of India is Information Technology. The term information itself calls for creation of content for the audience and since we live in the age of internet, the writers see themselves writing technical as well as creative content for website.

The IT sector deals with a lot of services starting from web development, SEO, to app development, and more. Since all the given platforms benefit from technical to creative content, the scope of content writing career is endless.

In the digital age, the number of websites won’t stop growing, which open path for skilled and proficient writers.  As a beginner in this industry you may be earning an adequate amount of 15000/month which scales up with increased experience and knowledge.

3. Digital marketing agency

The agency is filled with creative people looking to create content that would attract the audience. While come digital agencies work independently, others are known as a digital marketing department in the IT sector.

However, while working for an independent marketing agency, content writers gain an extra edge over creativity. The allows the freedom to work on email marketing, social media promotion, blog writing for clients, SEO marketing. Writers who go beyond writing and handle the SEO grow to become content marketer.

The perks in the industry involve creative liberty and pay scale that may range from 30k to 1lac based on your skills.

4. Work where you shop; Ecommerce company

The role of content writing in India does not surround around the fancy words on blogs and magazine. The shopping websites like Myntra, Flipkart, Amazon, also leverage from the skills of the writers. From writing product descriptions to answering the queries about the product, the writer is invested in the task. There are small to big ecommerce websites growing every day in India making way for more job opportunities, the pay scale changing according to the size of the company.

Creativity is like wind; it is present everywhere;

Whether you are sitting in the office space or lying on the bed of your room, a writer can weave thoughts and put them into words. Can you guess the advantage now? Yes, we are talking about Freelance content writing. It is an earning opportunity where you grow more as you write and moreover, you may not have to abide by the working hours. Feel like writing in the middle of the night? Pick up your laptop and let the creativity flow.

Depending on the flow of the project a freelancer earns from 50k to 2lac rupees per month. As a freelance writer you also work on building connections and establish your prestige in the market. One the of many benefits of freelancing is that you can choose the company and the nature of the project.

Of all the perks content writing career finds in India, the wide range of roles by big pool of industries is the highlight of the show. Why don’t you hang in there while we tell you some interesting roles and their perks;

1. Content development specialist;

A role that demands not just creativity but also requires strategy and planning. The hunt for trending topics and then creation of the same is taken care by the content strategist. In the modern times there are many offline and online courses that allows the writers to learn the skill and create better job opportunity for themselves. On top of that, the content writing career here pays well if you are a communication, literature or journalism graduate.

2. Social media writer;

Everything is socially driven in the age of Internet. As a social media writer, you have the liberty to be as creative as possible in order to reach your target audience. The role comes along with a lot of responsibilities, one among which is creation of marketing strategies.

India poses a wide list of marketing agencies offering job opportunity at a good payscale. In fact, today all companies have a social media account which creates the job opportunity of social media manger.

3. Start your own blog;

Another way for freelance content writing is to start your own blog. What could be more amazing that writing on the topics of your interest. Choose from anything that the world is talking about fashion, travelling, technology, marketing, and many more. However, the key to become a blogger is patience and involves a lot of affiliate marketing and SEO tricks to be seen the list of top bloggers. Most well-known bloggers in India earn 10-15 lakhs/ month, you could be also become one of them with your excellent content creation and marketing strategies.

4. Copywriter

Copywriting is not just a fancy term for content writing in India, rather a creative process of writing for advertising agencies, like taglines and proposals. As a copywriter you aim to bring audience to your content initiate them to click on a link or purchase a product. Among a lot of professional roles under content writing career, copywriting is highest paying jobs.

Path to become a digital marketer

If you understand your audience and creation of content is your niche, then you can combine those skills with digital marketing techniques to grow in the industry. Digital marketing is present in the line of every organization today, creating opportunities like SEO writing or content writing for social media.

As you dive deeper into the industry your role as a content writer and responsibilities increase. a list of above roles may require you to have knowledge in specific fields. In the scope of content writing in India there are numerous courses to upskill your knowledge. courses that will enhance your vocabulary and expose you to various forms of writing.

The creative process of writing, however, is not limited to above given industries and job roles. A few common industries that the writer in you can lean towards are;

• Recruiting companies
• Education industry
• Nursing homes and healthcare industry
• Travel and tourism industry

The bottom line is, pick up the right path in your content writing career, the opportunities to reach the heights of leadership and recognition will be immense. The career in content creation is growing beyond bounds in terms of money and experience. Technology has tied us to internet and as long as internet is there to stay with us, so is content writing in India. Institutes are creating courses to nurture these writing skills in people with the increasing demand of quality content in the market.

Express yourself in the form of words, let your mind speak for yourself, the world is place for artists to grow. Thus as long as writing is something you love and enjoy, success will find its way to your doorstep.

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