Category: personal branding

When people ask what I do, I say I help people and brands figure out who they really are  before the internet decides for them. That’s the heart of everything Sahil Gandhi and I do. Our new personal branding ebook, “Become Someone From No One,” tells the story of how two creators turned clarity into a business philosophy.

Through Ohh My Brand, I help professionals and entrepreneurs build personal brands that feel real. No gimmicks, no copy-paste formulas. Just honest stories told strategically. Sahil runs Brand Professor, a brand strategy agency that helps companies do the same thing on a business scale  by defining their positioning, message, and purpose before they start promoting themselves.

Then there’s Blushush, our creative design studio, where everything we build  from websites to brand identities  starts with strategy. It’s where our ideas come to life visually. Together, our ventures form a triangle of clarity: Ohh My Brand gives you a voice, Brand Professor gives you direction, and Blushush gives you design. And through our book, we’re showing people that the journey from no one to someone is clarity, consistency, and courage. In this blog, we are going to cover some hard and harsh lessons in personal branding.

Being in the Shadows

Early in my career, I often felt like I was standing in a crowded room, speaking, but nobody was listening. I was delivering quality work, meeting deadlines, and doing everything I thought would get me noticed. Yet, recognition always seemed to go elsewhere. I saw professionals with less expertise but stronger visibility getting the attention, the opportunities, and the trust I longed for.

This was my wake-up call. I realized talent alone was not enough. Visibility was the true currency of influence. And if I wanted to move forward, I needed to stop hiding in the background and start building my personal brand.

Purpose Before Popularity

Like most beginners, I initially thought personal branding was about showing off. But I quickly learned that visibility without meaning feels empty. That is when I focused on finding my personal brand purpose.

The purpose goes way beyond just sounding impressive. It is about answering a simple but powerful question: What do I want to be remembered for? For me, that clarity changed everything. I stopped chasing every opportunity and started aligning my work, content, and communication with that purpose.

With purpose came consistency. And with consistency came credibility.

Storytelling That Resonates

Once I had clarity, I realized that numbers and facts were not enough to connect with people. When I shared a story about a failure I had experienced, the response was overwhelming. People reached out, engaged, and connected with me in ways they never had before. That was the day I truly discovered personal branding through storytelling.

Stories make us human. They highlight just what we have achieved along with who we are and why our journey matters. A founder pitching numbers may sound impressive, but a founder sharing a story about the problem they solved makes people listen and care.

Building Frameworks for Branding

Storytelling gave me the connection I needed, but I still lacked structure. I had stories, but how could I turn them into a consistent brand? That is when I began creating frame works to built personal brands.

Over time, these frameworks evolved into bestselling frameworks for personal brands that I tested with clients across industries. They offered step-by-step guidance on how to define identity, present stories, and maintain consistency.

In our book Become Someone From No One, which I co-authored with Sahil Gandhi, we shared these systems with the world. The book includes book frameworks for LinkedIn brand building, since LinkedIn has been one of the most powerful tools for visibility in my career. We also introduced a content system from book based strategies, which teaches professionals how to repurpose one story into multiple content pieces for blogs, LinkedIn posts, podcasts, and more.

Why Writing Became My Strategy

Another turning point in my journey was writing. Writing forced me to reflect, clarify, and organize my thoughts. I learned that when you write, you think better. That is why I believe authors make better personal brand strategists. They are able to take widely spread experiences and turn them into a structured story.

This experience led me to support others with ebook writing services. An ebook is much more than publishing content. It is a branding asset that positions you as an expert in your field. It gives people a tangible reason to trust your knowledge, and it fuels consistent authority-building across platforms.

Services That Create Real Impact

While frameworks and books create knowledge, execution requires tools and action. Alongside the insights from Become Someone From No One, I provide services that bring strategies to life:

• Backlink building to strengthen search visibility and online authority
• Content & storytelling to create narratives that connect with real audiences
• Conversion rate optimization to ensure visibility leads to measurable outcomes
• Guidance as a personal branding consultant to shape strategies with clarity
• LinkedIn marketing to turn the world’s largest professional network into a credibility engine
• Expertise as an SEO consultant to make personal brands discoverable where it matters most

These services ensure that professionals learn way more than the theory of personal branding but also acquire the skill to see tangible results from it.

Why We Wrote the Book

Sahil Gandhi and I wrote Become Someone From No One because we saw a painful pattern. We saw startup founders with brilliant ideas unable to raise capital because they lacked visibility. We met freelancers with exceptional skills who charged less than they deserved because they had no brand to back them up. We talked to influencers who exhausted themselves trying to maintain a fake image, only to lose trust in the process.

We wanted to change that story. Our book was created as a roadmap. It merges storytelling, frameworks, and execution strategies into one system. It is further ahead than another theoretical guide. It is a practical toolkit born from real experiences and hard lessons.

The Transformation

My journey has been about moving from overlooked to remembered. I learned that personal branding cuts through the normal definition of being called a luxury or a marketing gimmick. It is the foundation of long-term success. Without it, even the most talented professionals risk staying invisible.

With purpose, storytelling, and structured frameworks, I built a personal brand that others could trust. With services and strategies, I helped others do the same. And with Become Someone From No One, Sahil and I created a guide for anyone who wants to take control of their own story.

Closing Thoughts

Personal branding has a lot to offer than just perfection. It is about authenticity, clarity, and consistency. When you have a purpose, when you tell stories that resonate, and when you use frameworks that simplify the process, you create a brand that people remember.

The lesson I learnt is simple: talent gets you started, but branding takes you further. Become Someone From No One is for every professional who feels unseen but knows they have something valuable to offer. Don’t wait, go and get your copy of our new personal branding ebook today.

If you are ready to move from overlooked to remembered, the journey begins with your story.

Every day, I look for my one mission that is to help people and brands find their clarity. That’s what connects Sahil Gandhi, the Brand Professor, and me. Together, we’re building something larger than a set of companies. We’re building an ecosystem that helps individuals and organizations go from invisible to unforgettable. Our new personal branding ebook, “Become Someone From No One,” is the written version of that mission. It’s a field guide for those who want to shape their identity, amplify their voice, and show up in the world with purpose.

I manage Ohh My Brand, our personal branding agency built for modern professionals who want to lead with clarity. We help founders, creators, and executives build credibility, craft narratives that align with their values, and establish thought leadership that feels human. Every brand story we create begins with introspection and ends with impact.

Meanwhile, Sahil leads Brand Professor, a brand strategy consultancy that’s redefining how businesses approach branding. He brings logic and structure to creativity  turning vague visions into sharp positioning and coherent brand identities. Together, we make sure no founder wastes time chasing aesthetics before defining strategy.

And then there’s Blushush, our Webflow and creative design agency, the place where strategy meets execution. It’s where we translate clarity into design, building websites that are beautiful, intentional, and conversion-driven.

These three ventures form a connected ecosystem: voice, vision, and visibility. Our book simply brings this philosophy to paper  proving that becoming “someone” it’s about defining yourself with clarity and courage. Having said that, let’s unravel in this blog, something that nobody told you about personal branding.

The Silent Struggle

When I started my professional journey, I believed skills would speak for themselves. I worked hard, delivered results, and expected recognition to follow. But reality was different. While I stayed in the background, others with less experience seemed to rise faster.

That was my first hard lesson: the world is beyond fair to only and always rewards the most talented. It rewards the most visible. Nobody told me that until I experienced it firsthand.

Finding My Brand Purpose

The turning point came when I stopped asking why others were moving ahead and started asking myself what I stood for. That is when I uncovered my personal brand purpose. It mattered more about building a fake persona or chasing attention. It was about clarity, about knowing what I wanted to be remembered for.

Purpose gave me alignment. Every decision, project, and story began to fit into a larger vision of how I wanted to be seen.

The Breakthrough of Storytelling

Once I had purpose, I needed connection. Facts alone were not enough. When I started sharing my struggles and real experiences, I noticed something powerful: people engaged more with my failures than my successes. That was the moment I discovered the strength of personal branding through storytelling.

The human side of a story builds trust faster than achievements ever can. That was when I understood that a brand without storytelling is just crowded clamor.

Frameworks That Simplified the Journey

As I continued building my brand, I realized that intuition was not enough. I needed structure. Over time, I developed frameworks to built personal brands that helped me and later my clients package their stories effectively.

These evolved into bestselling frameworks for personal brands, practical tools that simplify branding for anyone, whether a student, freelancer, or founder. In Become Someone From No One, which I co-authored with Sahil Gandhi, we share these frameworks along with book frameworks for LinkedIn brand building, because LinkedIn is the modern stage for professional credibility.

The book also includes a content system from book based strategies, showing how to repurpose stories into consistent content for blogs, social platforms, and thought leadership.

Why Writing Changed My Perspective

Through this journey, I realized why authors make better personal brand strategists. Writing requires clarity, discipline, and emotional depth. These same qualities fuel effective branding. By thinking like authors, professionals learn to build brands with structure and long-term impact.

That is why I support professionals with ebook writing services. An ebook also creates authority and positions an individual as a thought leader in their industry.

Services That Fuel Personal Branding

Along with the insights in the book, I provide professional services that turn strategies into action. These include backlink building to enhance authority, content & storytelling to create authentic narratives, conversion rate optimization to turn attention into results, guidance as a personal branding consultant, targeted LinkedIn marketing, and my expertise as an SEO consultant.

These services are designed to make someone visible and also to make them unforgettable.

Why We Wrote Become Someone From No One

Sahil Gandhi and I decided to write Become Someone From No One because we saw too many people struggle with invisibility. Founders with amazing ideas could not attract investors. Freelancers with exceptional skills undervalued themselves. Influencers burned out chasing algorithms without purpose.

We wanted to share a roadmap, a practical system that merges storytelling, frameworks, and execution. The book is a lived experience turned into actionable guidance.

Living the Lesson

Today, I understand what nobody told me when I began. Personal branding is about looking polished. It is about clarity of purpose, authenticity of storytelling, and discipline of execution. It is about creating a narrative so strong that people remember you for the right reasons.

Become Someone From No One is the book I wish I had in my early years. Co-authored with Sahil Gandhi, it brings together everything we learned the hard way so that others can skip the struggle. Purchase your own copy of our ebook and make the most of it.

Your story deserves to be heard. The only question is whether you are ready to tell it.

In today’s fast-paced business environment, a fundamental change distinguishes successful companies from languishing startups. It is the transition from a founder who constructs a business to a figurehead who represents an industry. This transformation is the pinnacle of scaling influence, in which your individual brand stops being a marketing afterthought and becomes the very pulse of your company’s expansion and cultural resonance. Most founders are stuck in the weeds of operations, their vision and expertise obscured behind corporate branding and outsourced communications. A few, however, see that in a time of human-focused business, the best asset for any company is a transcendent leader who has moved past operational titles to become the face of their movement, their mission, and their market. This evolution from founder to figurehead is a strategic necessity for anyone who wishes to create a long-term legacy, draw unmatched opportunities, and exercise market clout that no advertising budget can purchase.

I am Bhavik Sarkhedi, founder of personal branding agency Ohh My Brand, and I have collaborated with Sahil Gandhi, the Brand Professor who owns the Webflow agency Blushush. Our work is based on taking professionals through this very same shift. We’ve seen the impactful change that happens when a founder ceases to be the busiest person in the room and begins becoming the most prominent voice in their space. This ideology is the foundation of our soon-to-be-released ebook, “Become Someone From No One.” This piece is an in-depth investigation of the strategic journey from founder to figurehead, outlining the attitude adjustments, storytelling structures, and tactical implementations it takes to expand your reach and become the absolute go-to figure in your industry.

The Founder’s Trap: When Your Business Becomes Your Cage

The first step in this process is becoming aware of the trap that catches so many great founders. This is the “Founder’s Trap”, a condition in which you’re so immersed in the day-to-day functioning, product creation, and people management of your business that you disappear from view to the world at large. Your identity gets absorbed into the brand of your company, and your individual knowledge remains your organization’s best-kept secret. The trap is alluring because it feels productive; you are operating in your business, addressing actual issues. But this inward focus leaves a strategic weakness. It means your company’s growth is restricted to the extent of its corporate marketing and branding budget. It means you forego the speaking opportunities, partnership deals, and media coverage that are reserved for prominent industry leaders. It is to say that when the crisis strikes, your business lacks a human face to reassure and guide.

Escaping this trap requires a fundamental rewiring of your priorities. It demands that you consciously carve out time to work on your brand, not just in your business. This is where the initial counsel of a personal branding consultant proves invaluable, providing the external perspective and accountability needed to make this shift. The first step is to define your personal brand purpose a mission statement that transcends your company’s products or services and articulates the broader change you seek to create in your industry. This purpose becomes your North Star, guiding your transition from a manager of tasks to a leader of thought. It is the foundational element of all successful frameworks to built personal brands, forcing you to answer not “What does my company do?” but “What do I stand for, and why should the market listen?” Breaking free from the Founder’s Trap is the essential first act in your journey to becoming a figurehead, a declaration that your vision and voice are too valuable to be confined within your office walls.

The Architecture of Authority: Building Your Thought Leadership Foundation

Becoming a figurehead is constructed, brick by brick, through a deliberate architecture of authority. This architecture is built upon a foundation of proven expertise, systematically demonstrated and distributed to your target audience. A figurehead are someone who has created such an overwhelming body of evidence that their expertise becomes an indisputable fact in the minds of their market. This requires moving beyond sporadic content creation and embracing a strategic system for establishing and amplifying your intellectual capital.

The construction of this authority involves several integrated strategies. The first is the development of a flagship body of work, a substantive piece of thought leadership that serves as the cornerstone of your expertise. This is why authors make better personal brand strategists for their own brands; the process of writing a book, or a book-length manifesto, forces a clarity and depth of thought that cannot be achieved through tweets and short articles. This flagship work, often developed with the support of professional ebook writing services to streamline the process, becomes your intellectual business card. It provides the raw material for a powerful content system from book based strategies, where the core ideas from your book are broken down into articles, social media posts, keynote speeches, and newsletter sequences. This systematic approach ensures that your messaging is consistent, deep, and efficient. Furthermore, this authority must be made discoverable. This is where collaborating with an SEO consultant and engaging in strategic backlink building becomes critical. These efforts ensure that when industry peers, potential partners, or journalists search for an authority in your domain, your digital footprint is impossible to ignore. By building this multi-layered architecture, you transition from having opinions to owning a defined school of thought, which is the hallmark of a true industry figurehead.

The Narrative Engine: Storytelling as Your Scaling Tool

A founder manages with data and processes; a figurehead leads with a story. The most powerful tool for scaling your influence is a compelling narrative that connects your personal journey to a universal aspiration. Data points inform, but stories inspire, resonate, and are remembered. Personal branding through storytelling is the engine that propels your authority architecture into the hearts and minds of your audience. It is the mechanism that transforms your professional achievements into a relatable human journey, making people genuinely care about your mission and success.

Your narrative as a figurehead should be a modern epic. It begins with the “why”the problem you witnessed or experienced that ignited your mission (the call to adventure). It progresses through the challenges and failures you faced while building your solution (the trials and tribulations). It culminates in the vision you are now manifesting and the wisdom you’ve gained (the return with the elixir). This story is a living, breathing narrative that should be woven into every speech, interview, and piece of content you create. This narrative approach is central to the bestselling frameworks for personal brands we employ. It provides a structure for making your journey accessible and inspirational. This is also the logic behind book frameworks for Linkedin brand building, where the principles of narrative arc are applied to your LinkedIn profile and content strategy, turning a professional network into a captivated audience for your ongoing story. When you master this narrative engine, you cease to be just a business leader and become a symbolic character in your industry’s broader story, a figure whom others look for purpose and direction.

The Conversion Funnel: Turning Influence into Impact

A figurehead’s influence is measured in likes and shares but remember that it is measured in tangible impact on business growth, strategic partnerships, and market sway. Thinking like a figurehead means applying the principles of conversion rate optimization to your personal brand. Your growing audience is a funnel, and your strategic task is to design a clear, compelling path that guides them from casual awareness to committed alliance. This involves optimizing every touchpoint to build trust and encourage action, transforming your influence into a powerful business development engine.

This funnel thinking dictates your strategic approach to platforms like LinkedIn. Linkedin marketing for a figurehead is about legacy building and relationship cultivation. The top of your funnel is built with broad-reach, value-driven content & storytelling that attracts a wide audience to your ideas. The middle of the funnel nurtures this audience with deeper insights, perhaps through a dedicated newsletter or webinar series that builds credibility and community. You make the “ask” at the bottom of the funnel, but for a figurehead, this is not often a straightforward sales pitch. It is an offer to come to a higher level of involvement: to participate in your mastermind, to be a guest at your exclusive event, to collaborate on an initiative, or to champion your cause. Your website, portfolio, and speaking profile need to be carefully designed to enable these conversions, making it simple for the right people to progress from fans of your work to engaged players in your cause. By controlling your influence with a funnel mentality, you ensure that your increasing visibility directly results in the partnerships, opportunity, and commercial success that make your status as a figurehead worthwhile.

The Legacy Launch: Maintaining Your Figurehead Role

The last phase in the path from founder to figurehead is the shift towards legacy building. A figurehead are a lasting institution. This means a movement from tactical personal branding to strategic legacy building. It means establishing systems and structures that will see your influence outlast any one business cycle or product launch. Your aim is not just to be recognized, but to be recognized for something that lasts and inspires long-term change.

This legacy perspective colors all your choices. It is what makes you invest in guiding the future generation to pass down your knowledge and values. It pushes you to create the bestselling frameworks for personal brands that will make your legacy and create an implementable methodology others can learn from. It is the inspiration behind constructing a body of work: your book, your speeches, your media library that stands as a permanent record of your work in your field. A genuine figurehead has a decades-long thought process. They know that their name is now irrevocably associated with their purpose, and they serve as the chief curator of that legacy every day. This is the final scaling of influence: when your personal brand is a pillar of your industry, a touchstone for future innovation, and a beacon that points the way for others long after any individual business success has become forgotten.

Final Thoughts

This transition from founder to figurehead is the biggest upgrade you can give to your own career and the contribution of your company. The techniques we mention here are an introduction to the all-encompassing system we outline in our soon-to-be-released ebook, “Become Someone From No One,” which I co-authored with Bhavik Sarkhedi and Sahil Gandhi. We provide the complete set of frameworks to build personal brands, narrative tools, and influence-scaling strategies to guide your journey. Connect with us on Ohh My Brand or Brand Professor and stop being the best-kept secret in your industry and start becoming its most visible leader. Buy your copy today and begin your deliberate ascent from founder to figurehead. Your industry is waiting for your leadership.