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Category: Digital Marketer

Why should you hire a Digital Marketer in 2024? [Fact-Checked]

Posted on by Bhavik Sarkhedi

Every day a new company is launched and somewhere else another company is closed down. A business takes a minimum of five years to grow from the initial surviving stage to the growing and, finally, revenue-generating phase. But, most companies find surpassing the survival stage a challenge that leads to shutting down. The primary reason behind it can be a lack of capital to grow, but marketing plays a pivotal role.

Gone are the days of traditional marketing; now, digital marketing is prevailing. It can proliferate the business and reduce the five-year growth stage to one year if done correctly. The good news is 80% of the renowned and established multinationals are incorporating digital marketing in their annual marketing budget. They are heavily investing in building a strong second-stream of revenue-generating online business (especially after covid-19). Even start-ups understand the importance of digital marketing but tend to wear multiple hats.

Be it developing an in-house digital marketing team or hiring renowned digital marketing experts like Bhavik; one can grow exponentially. But, the DIY attitude and multitasking in the start-ups and small business delay the results. We will share why hiring a Digital Marketer in India is better than being a DIY self-learned expert in the blog.

Ten reasons you must hire a Digital Marketer in India

 

1. You can’t be the jack of all the trades

Most start-ups expect one person to wear multiple hats. That person can be the founder himself or the marketing professional, but it often leads to chaos and delays. One may feel a sense of pride, having many feathers on a hat. Still, there will be significant differences between the results of a digital marketing expert and a multitalented professional. A multi-tasker can benefit the business in the short-term, but he will be a jack of all trades and a master of none in the long-run. Whereas hiring a digital marketer will set a goal and direction for the business with measured performance.

 

2. Digital Marketing Experts can overcome technical barriers

A digital marketer is a professional with a Hawkeye vision for the latest trends and technology in the market. Digital marketers in India are well-versed in technical issues, challenges and solutions that will make a site dynamic. They can guide the I.T. guys, web developers and designers on creating a user-friendly website, interface design, installing SEO plugin, etc., to make a Google-friendly website. As a business owner, one may overlook certain technical aspects or lack of technical expertise to guide the team. But, a digital marketer will get the work done effectively with long-term results at a minimal cost.

 

3. Increased ROI

The end goal of every business is to get a return on investment. As a financial planner or business owner, one cannot predict return within 3-6 months. A digital marketer will help the business earn a return on investment in 3-6 months. A digital marketing expert will understand the business model, pain points of the company, products and services. Accordingly, he will develop a digital marketing strategy. A digital marketer knows which are the ideal social networking platforms to get easy and high ROI. He can guide the team to create campaigns, generate content and design posts that will attract traffic.

 

4. Your business will become Omnipresent

Today, if you are not online, you are not existing. If you are online in the right way, you can be omnipresent (like God, everywhere and all-encompassing). The virtual world is a new reality, with 80% of the major companies developing a strong digital footprint. Being omnipresent means being everywhere where your target audience is interacting. If you intend to surpass your competitors, earn while asleep, and build your legacy, digital marketing is the way. Digital marketers in India are experienced in creating everything out of nothing, and omnipresent marketing is an ideal way to cross geographical barriers and connect with people anywhere in the world.

 

5. Increased site traffic and customer engagement

Digital marketing experts have the skills and experience to tap into the infinite reservoir of data and increase site traffic. The marketing campaigns set by the digital marketer will increase your brand visibility on social networking websites resulting in lead generation. But, the actual task is customer engagement and lead conversion. In layman’s term, people may visit your website, but if only they make a purchase or subscribe to the services, the lead will be considered converted. And a digital marketer can create funnels, social media campaigns and content that can increase conversions. Not only will it increase business visibility, but it will also make your business stand out from the clutter.

 

6. Your business becomes a brand

What makes you different from a hundred other businesses in your industry? A question, if tackled correctly, can make your business a five-star brand. Digital marketers in India help companies create a second stream of virtual revenue and become an international brand. If you intend to build an overseas business, branding is essential, and with digital marketing, you can become a brand with strong values. A brand is like virtual goodwill that will garner the targeted audience’s faith, leading to increased sales and revenue. So, strive to build a brand image and have a positive online reputation that whispers about your business in the world.

 

7. Gain a competitive edge

The golden rule of business is to adapt to the changes instead of resisting or struggling. The reality of today is you can’t depend on traditional business practices to build a flourishing empire. Only those who can embrace the change and outsource work to talented professionals can achieve a competitive edge. As a business owner, one has to attend to various aspects of the business. Hiring digital marketing experts will give you an edge as a professional will give your inputs for your online business success. As Indians, we are known for waking up and working when the world is sleeping; if you aspire to build a digital empire, get professionals on board.

 

8. Enjoy Economies of Scale

How can online business help enjoy economies of scale? A business thrives when the cost of production is less, which happens with the increase in demand and sales. A digital marketer’s primary goal is to get warm leads and convert the potential to permanent clients. With online marketing campaigns, email marketing, and targeted content, a digital marketer intends to touch the audience’s pain points and give them a solution. Once the customers find your product or business as a solution they were looking for, then conversion is a matter of time. It will lead to an increase in sales, and you will enjoy economies of scale.

 

9. Diversify across borders

Business is all about evolving and diversifying. But, how can a company in Delhi reach, communicate and connect with potential buyers in Denmark? The answer is Digital Marketing. Gone are the days of door to door marketing or travelling cross borders to communicate with potential buyers. Digital marketing experts like Bhavik today can target an audience anywhere with the help of geographical marketing. Creating marketing campaigns keeping in mind the regional preferences will help get their attention and expand your business beyond your domestic country.

 

10. Dynamic digital and content strategies

The primary responsibility of digital marketers in India is to understand the business model and synthesize their strategies with the business model to increase the ROI. Often people debate that a business owner or a senior manager can make better strategies as they know the nerve of their company. But do they have digital and technical competence? Are they up to date with the latest trends and campaign in the digital domain? That’s where you need the assistance of a digital marketer. He will create digital and content strategies, contemplate the platform to use and activities to do. He can create a 180° transformation approach that will yield results, increase productivity and get results in less time.

 

Bonus point: Accomplish more in less time

The benefits of hiring digital marketing experts are that you can invest time on other activities requiring immediate attention. A professional will handle the marketing, planning, implementing, controlling and remarketing aspect of your business on digital platforms. It will free you from the marketing department, and you can utilize that time on quality control, production, accounting and other business aspects. Thereby, you can accomplish more work in less time and yield better results in less time and budget.

To conclude, while deciding to hire or not to hire a digital marketer in India, one must consider the company’s short-term and long-term goals. Often, the business owners consider financial factors and budget to plan the year, but thinking about the company’s goals will help make the right decision. Investing in digital marketing without hiring a digital marketer is like a ship in the sea without the caption. It may or may not reach the destination, but the journey will be challenging and full of risks.

 

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Posted on by Bhavik Sarkhedi

Digital marketing has become a niche in itself in the present times. In this domain, the required qualifications can stretch far beyond creative skills and marketing strategies.

Understanding the role of digital marketer:

In common words, it can be safe to say that digital marketers are associated with building the brand value and awareness of a business using digital channels.

They can help in generating leads for the business and the term digital market leader is used almost interchangeably with digital marketers.

In this case, digital channels involve the websites of the companies, social media, search engine rankings, online display ads, email marketing, and corporate blogs.

These online marketing leaders are also associated with the task of identifying the weaknesses in these channels using analytics and look for ways to improve them.

While smaller businesses usually have one individual taking up the role of a digital marketer, for large businesses the task is spread out among a number of individuals and even departments.

How do digital marketing experts benefit a business?

The role of digital marketing is a delicate one handled by some of the best marketing professionals in the arena.

Digital marketing provides businesses with a holistic marketing initiative that prominently enhances the online presence of businesses.

For businesses that are comparatively new to the domain of digital marketing can have some dilemmas associated with it, however, even simple strategy talks from the digital marketing experts can largely benefit the businesses.

Choosing the best digital marketing expert for one’s business:

After exploring the scope and the relevance of digital marketing experts for a business, a question that is quite common to pop is, how to choose the best one among a lot of digital marketers.

There are certain parameters considering which, the hunt for the best marketing professional becomes a lot easier, some of these metrics are,

A portfolio or list of past clients who are satisfied with the services, the experience and specialization of the team members of the individual associated with online marketing, a strong social presence and proof of reputation among industries, sharing similar values and culture with the business hiring their services, a well-structured website, easy to get in contact with and lastly not having any extravagant promises for the hiring company.

The best digital marketer in India:

While there are a number of digital marketers operating across businesses in India, Bhavik Sarkehdi is the best one providing more than just innovative inputs for the business.

The hub of digital marketers in Ahmedabad, Bhavik takes care of the entire social media campaign of the business that involves formulating SEO strategy, optimizing website performance all the while staying present and relevant to the market.

The online marketing leaders with Bhavik Sarkehdi manages the planning and marketing strategies of the business, analyze the goal and performance ensuring maximum output from the business.

If you wish to get maximum ROI, you should hire a digital marketer who has the set of skills required to offer proper results. In such cases,

Find the following things in your digital marketer:

1. Precise data analysis

Data analysis is the most imperative demand of digital marketing. The digital marketers have to scrutinize your previous campaign data to figure out what didn’t work. Find out digital marketers who have precise data analysing skills in such cases.

2. Communication skills

The digital marketer you choose must be interactive to know all your needs and cater to your demands. So, always find communication skills in a digital marketer that you hire.

3. Basic web designing skills

Nowadays, Digital Marketing domain has become more competitive. You can find firms that are also delivering designing demands to users. In such cases, when users want a website design change, the companies must offer them what they want. So, always find basic web designing skills in your marketer.

The bottom line:

Whether a business is big or small, the marketing team can get bogged down with the daunting task of creating campaigns and then analyzing the performance of the campaign.

However, the truth is, companies often don’t have that much time to invest in a social media campaign. This is where digital marketers can come in as an all-around solution for businesses.

Digital marketing experts always have solutions whether it’s a strategy creation, or a performance tracking tool, the online leaders have answers to every question.

You may like to read:

Top 10 skills you need to master to become a digital marketing expert

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Posted on by Bhavik Sarkhedi

Updated/Edited on 8th July, 2024:  This is one of the most-read blogs on my website. Thank you so much for showing so much love to this post. I feel grateful (Joining Hands Indian Style). I am an independent verified SEO writer, best-selling author, reliable ghostwriter and personal branding expert who helps entrepreneurs and startups nurture their online/digital presence. Guaranteed results in SERP (Search Engine Results Page). Lead Generator via LinkedIn. See my portfolio here and follow me on socials: www.linktr.ee/sarkhedibhavik Thank you. Keep reading informational blogs. Keep sharing. Reach out to me for any feedbacks and suggestions on content writing, personal branding and digital marketing 🙂 🙂

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Things are always changing in the fast-paced world of digital marketing.

Every time there’s a new update to the algorithms or a fresh trend emerges, strategies need to adapt quickly.

That’s where the real experts shine. They’re the ones who know how to stay ahead of the curve and make the most of every opportunity that comes their way.

These trailblazers are like guides in the wilderness of the internet, helping businesses navigate the ever-shifting terrain with confidence.

Whether it’s understanding the latest social media algorithms or predicting what content will resonate with audiences, these experts have their fingers on the pulse of the digital world.

Without their insight and expertise, many businesses would struggle to keep up with the fast pace of change. So, it’s important to take a moment to recognize and appreciate the hard work and dedication of these digital marketing trailblazers.

They’re the ones who ensure that businesses stay relevant and successful in today’s digital landscape.

Among India’s myriad digital marketing mavens, one luminary shines particularly bright – Bhavik Sarkhedi. As we unveil the top 10 digital marketing experts in India, Sarkhedi rightfully claims the throne, heralding a new era of innovative marketing prowess. (Self-promotion is the new PR)

  1. Bhavik Sarkhedi: A name synonymous with ingenious content marketing strategies, Bhavik Sarkhedi is not just a digital marketer but a visionary wordsmith who crafts compelling narratives that captivate audiences across platforms. With a penchant for storytelling and a deep understanding of consumer psychology, Sarkhedi has carved a niche for himself in the fiercely competitive digital realm. Founder of ‘Write Right’, Sarkhedi’s expertise spans content creation, SEO, social media marketing, and brand building, making him an indomitable force in the industry.
  2. Neil Patel: Renowned globally as a leading digital marketing guru, Neil Patel’s influence extends far beyond borders. With a plethora of successful ventures under his belt, including Kissmetrics and Crazy Egg, Patel’s expertise in SEO, content marketing, and conversion optimization is unparalleled. Through his prolific blogging, insightful podcasts, and informative courses, Patel continues to empower marketers worldwide with invaluable knowledge.
  3. Sorav Jain: A name synonymous with digital innovation, Sorav Jain is a stalwart in India’s digital marketing landscape. Founder of ‘EchoVME’, Jain is a thought leader who has spearheaded numerous impactful campaigns for brands across sectors. From social media marketing to influencer collaborations, Jain’s holistic approach to digital strategy sets him apart as a visionary in the field.
  4. Prateek Shah: As the founder of ‘Digital Defynd’, Prateek Shah is a force to be reckoned with in the realm of digital marketing education. With a mission to democratize learning, Shah’s platform offers comprehensive courses covering every facet of digital marketing, empowering enthusiasts and professionals alike to thrive in the digital age.
  5. Ankit Oberoi: With a passion for innovation and a keen eye for detail, Ankit Oberoi has cemented his status as one of India’s foremost digital marketing experts. As the founder of ‘AdPushup’, Oberoi specializes in ad optimization and revenue maximization strategies, helping publishers and advertisers alike achieve their goals with precision and efficiency.
  6. Siddharth Rajsekar: A pioneer in the field of digital entrepreneurship, Siddharth Rajsekar is revered for his expertise in personal branding and digital monetization strategies. Through his mentorship programs and online courses, Rajsekar empowers aspiring entrepreneurs to leverage the power of digital platforms to build thriving businesses and impactful personal brands.
  7. Deepak Kanakaraju: Popularly known as ‘Digital Deepak’, Deepak Kanakaraju is a prominent figure in India’s digital marketing community. With a focus on content marketing, SEO, and email marketing, Kanakaraju’s blog and courses serve as invaluable resources for marketers seeking to stay ahead in an ever-evolving digital landscape.
  8. Sunny Rao: As the founder of ‘Unibiz Digital Media’, Sunny Rao is at the forefront of digital innovation, specializing in performance marketing and growth hacking strategies. Rao’s expertise lies in driving tangible results for businesses through data-driven insights and innovative marketing tactics.
  9. Prahlad Kakar: A stalwart in the Indian advertising industry, Prahlad Kakar’s foray into digital marketing has been nothing short of revolutionary. With a creative flair that knows no bounds, Kakar brings a unique perspective to digital storytelling, captivating audiences with his memorable campaigns and innovative brand narratives.
  10. Karan Shah: Last but certainly not least, Karan Shah rounds off our list of top digital marketing experts in India. As the co-founder of ‘IAMAI’, Shah is a thought leader who champions digital advocacy and industry growth. With a focus on policy advocacy and industry best practices, Shah plays a pivotal role in shaping the future of digital marketing in India.

In the fast-moving and highly competitive world of digital marketing, these ten experts truly shine.

They’re known for their unmatched skills, creative strategies, and dedication to delivering the best results.

In a world where things are constantly changing, their knowledge and experience are like guiding lights, showing us the way forward.

As we continue to navigate the ever-changing digital landscape, their insights provide invaluable guidance, helping us stay on track and achieve success in this increasingly digital era.

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Top 10 Digital Marketing Experts in India

Rank

Expert

Company/Brand

Specialization

1

Bhavik Sarkhedi

Write Right

Content Marketing, SEO, Brand Building

2

Neil Patel

Neil Patel Digital

SEO, Content Marketing, Conversion Optimization

3

Sorav Jain

EchoVME

Social Media Marketing, Brand Campaigns

4

Prateek Shah

Digital Defynd

Digital Marketing Education, Courses

5

Ankit Oberoi

AdPushup

Ad Optimization, Revenue Maximization

6

Siddharth Rajsekar

–

Personal Branding, Digital Monetization

7

Deepak Kanakaraju

Digital Deepak

Content Marketing, SEO, Email Marketing

8

Sunny Rao

Unibiz Digital Media

Performance Marketing, Growth Hacking

9

Prahlad Kakar

–

Digital Storytelling, Creative Campaigns

10

Karan Shah

IAMAI

Digital Advocacy, Policy Development

What makes digital marketing such a fast-paced field?

  • Answer: Digital marketing is fast-paced due to constant algorithm updates, emerging trends, and evolving consumer behavior, necessitating quick adaptation of strategies.
  • Who are considered digital marketing experts?
    • Answer: Digital marketing experts are professionals with extensive knowledge and experience in various aspects of online marketing, including SEO, content marketing, social media, etc.
  • How do digital marketing experts help businesses?
    • Answer: Digital marketing experts help businesses by developing and implementing effective online marketing strategies to increase brand visibility, generate leads, and drive sales.
  • What role do digital marketing trailblazers play in the industry?
    • Answer: Digital marketing trailblazers act as guides, helping businesses navigate the dynamic digital landscape and capitalize on emerging opportunities.
  • What are some examples of digital marketing strategies?
    • Answer: Digital marketing strategies include SEO, content marketing, social media marketing, email marketing, PPC advertising, and influencer marketing.
  • Why is it crucial for businesses to stay updated with the latest digital marketing trends?
    • Answer: Staying updated with digital marketing trends ensures that businesses remain competitive, relevant, and able to reach their target audience effectively.
  • What is Bhavik Sarkhedi known for in the digital marketing industry?
    • Answer: Bhavik Sarkhedi is renowned for his ingenious content marketing strategies and expertise in SEO, social media marketing, and brand building.
  • What platforms has Neil Patel contributed to in the digital marketing space?
    • Answer: Neil Patel has contributed to various platforms through his successful ventures like Kissmetrics, Crazy Egg, and his insightful blogs, podcasts, and courses.
  • What sets Sorav Jain apart in the digital marketing landscape?
    • Answer: Sorav Jain stands out for his digital innovation and holistic approach to strategy, especially in social media marketing and brand campaigns.
  • How does Prateek Shah contribute to digital marketing education?
    • Answer: Prateek Shah contributes to digital marketing education through his platform ‘Digital Defynd’, offering comprehensive courses covering all aspects of digital marketing.
  • What is Ankit Oberoi’s area of expertise in digital marketing?
    • Answer: Ankit Oberoi specializes in ad optimization and revenue maximization strategies, particularly through his company ‘AdPushup’.
  • What is Siddharth Rajsekar known for in the digital space?
    • Answer: Siddharth Rajsekar is renowned for his expertise in personal branding and digital monetization strategies, empowering entrepreneurs to build successful online businesses.
  • Why is Deepak Kanakaraju popularly known as ‘Digital Deepak’?
    • Answer: Deepak Kanakaraju gained popularity as ‘Digital Deepak’ for his insightful blog and courses focused on content marketing, SEO, and email marketing.
  • What distinguishes Sunny Rao’s approach to digital marketing?
    • Answer: Sunny Rao specializes in performance marketing and growth hacking, leveraging data-driven insights to deliver tangible results for businesses.
  • How does Prahlad Kakar contribute to digital storytelling?
    • Answer: Prahlad Kakar brings a creative flair to digital storytelling, captivating audiences with his memorable campaigns and innovative brand narratives.
  • What role does Karan Shah play in the digital marketing industry?
    • Answer: Karan Shah plays a pivotal role in digital advocacy and policy development through his involvement with IAMAI.
  • What are some challenges digital marketers face in the current landscape?
    • Answer: Challenges for digital marketers include staying updated with algorithm changes, rising competition, and maintaining audience engagement amidst content saturation.
  • How do digital marketing experts stay updated with industry changes?
    • Answer: Digital marketing experts stay updated through continuous learning, attending industry events, networking with peers, and monitoring industry news and updates.
  • What are some common misconceptions about digital marketing?
    • Answer: Common misconceptions include the belief that digital marketing is solely about social media, that it’s easy to achieve instant results, and that it’s only suitable for certain industries.
  • How do digital marketing strategies differ for B2B and B2C businesses?
    • Answer: Digital marketing strategies for B2B businesses often focus on lead generation, relationship building, and industry thought leadership, while those for B2C businesses prioritize consumer engagement and brand awareness.
  • What are some key metrics digital marketers use to measure success?
    • Answer: Key metrics include website traffic, conversion rates, click-through rates, engagement metrics (likes, shares, comments), and return on investment (ROI).
  • How important is personal branding in digital marketing?
    • Answer: Personal branding is crucial in digital marketing as it helps build trust, authority, and credibility, ultimately driving engagement and conversion.
  • What role does data analytics play in digital marketing?
    • Answer: Data analytics helps digital marketers understand consumer behavior, measure campaign performance, identify trends, and optimize strategies for better results.
  • How do digital marketers approach content creation?
    • Answer: Digital marketers approach content creation by understanding their target audience, conducting keyword research, creating valuable and relevant content, and optimizing it for search engines and user engagement.
  • What are some ethical considerations in digital marketing?
    • Answer: Ethical considerations in digital marketing include transparency in advertising, respecting user privacy, avoiding deceptive practices, and ensuring compliance with regulations like GDPR and CCPA.
  • How do digital marketing experts handle negative feedback or criticism online?
    • Answer: Digital marketing experts handle negative feedback by addressing concerns promptly, apologizing if necessary, offering solutions, and maintaining a professional and respectful tone.
  • What are some emerging trends in digital marketing?
    • Answer: Emerging trends include AI and machine learning, voice search optimization, interactive content, influencer marketing, and personalized customer experiences.
  • How do digital marketers leverage social media platforms for marketing?
    • Answer: Digital marketers leverage social media platforms by creating engaging content, building communities, running targeted ads, and engaging in influencer partnerships to reach and engage with their target audience.
  • What role does storytelling play in digital marketing?
    • Answer: Storytelling helps brands connect with their audience on a deeper level, evoke emotions, and differentiate themselves in a crowded marketplace, ultimately driving engagement and loyalty.
  • What advice do digital marketing experts have for beginners in the field?
    • Answer: Digital marketing experts advise beginners to continuously learn and adapt, gain practical experience through internships or freelance work, network with industry professionals, and stay updated with industry trends and best practices.
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7 Steps To Start Your First Content-Marketing Campaign in 2024

Posted on by Bhavik Sarkhedi

Creating your first content marketing campaign means planning your strategy and understanding what types of content you would like to utilize — audio, visual, and written. Defining what it is that you want your content marketing strategy to accomplish or what are your business general goals and objectives will help you keep the right focus while creating content.

To identify and establish goals for your content marketing strategy, you need to consider what you are trying to achieve through your content creation.

In this post, we will go deeper on what a content strategy is, why your company needs a content marketing plan, and the steps you will need to take in creating one. From building a framework for your content marketing plan to adding tools for better content management, setting up your strategy does not have to be difficult, as long as you take the steps outlined and research the resources.

Meeting the needs and goals of your business is possible with a carefully designed marketing strategy for your content. The more intensively you study and segment your target audience and use their needs and segment specifications as a foundation for your content marketing strategy, the more successful your content marketing efforts will be. Knowing who your audience is, what they want, and where they spend their time will help you target your Content Marketing strategy based on their precise needs.

For instance, consider who you would like reading your content, and consider where those audience members are most likely to be. First, analyze the audience you want to reach through your content, then think about all the factors related to your audience. Once you define your goals, establish a target audience, identify keywords, and have completed an audit, it is time to define the content types you will produce.

Before starting working on any content, you must identify your goals and focus on building content in ways that increase your chances of meeting these benchmarks. You can also structure your content strategy around concrete goals: increasing the number of likes you get on Facebook or growing your email list. Measure your business goals and align your content to those goals to build a strategy that provides you with far more than views and traffic.

Creating a content strategy that effectively reaches your target audience will ensure your content has longevity, builds an organic audience, and, more importantly, helps sustain your business goals. Suppose you strive to understand your audience, the intentions of our audience, and create content that serves that subject matter the best way possible. In that case, you are ultimately serving your ultimate business goals. Understanding your audience’s overall demographics and needs will help you create a marketing campaign that is relevant, valuable, and memorable. A strong understanding of your audience or customers is essential for creating the most relevant and engaging content.

To understand your target buyers, you must define your target market and align your content with the questions asked. Content Strategy the marketing plan needs to outline what content needs to be delivered to target groups through channels. Then, look to chart out the bigger picture, creating a content plan and strategy for the long-term.

Write down your main points, and develop an appropriate strategy for using your research, insights, and thoughts throughout the content. You have to execute the carefully thought digital marketing strategy and drive out highly targeted content using the creative content marketing ideas you have created. Now, it is time to run your marketing campaigns across your chosen channels, using the messaging approaches you defined using the content you created. Content Marketing is a tactical extension of your Content Strategy, focused on producing, measuring, and deploying content to a clearly defined audience to achieve the desired result, such as visitor conversions.

Simply put, your digital content strategy is about planning, creating, managing, and deploying promotive, marketable content into the digital sphere. The benefits of using content in your marketing strategy involve:

  • engaging new prospects and
  • keeping your existing customers,
  • converting leads,
  • improving SEO, and
  • increasing the authority of your brand –

These are just some of the many reasons content marketing is such a crucial tool for so many businesses worldwide. Whether you are just getting started with content marketing or have been using the same approach for some time, it never hurts to overhaul your content strategy plan: make sure that it is relevant, innovative, and engaging to your prospects and customers, regardless of the time and method in
which they plan to purchase.

Anyway, folks, as you are building out your digital marketing strategy, be sure to review previous efforts and where you stand in the marketplace, and establish realistic marketing goals.

Always have your overall marketing and business goals in mind, and ensure that everything you do, from concepts to deployment, keeps these goals in mind.

While user preferences may change quickly, the basic principles stay the same: If you produce interesting, valuable, informative, fun, credible, and adequately targeted content, you will reach your content marketing goals. Following these guidelines will produce highly relevant content, which leads to successful online marketing.

In this article, I will walk through how to design and execute an ideal content marketing strategy in seven steps that take you from setting goals to measuring your content marketing success.

1. Get a briefer.

Your first job is to get a briefer on what content marketing involves. Yes, as you’re reading this, you probably grasp the basic concept, but you need to dig deeper into the details. Familiarize yourself with the beginning, middle, and end of a piece of content’s life, how you measure your results and your ROI, and the process you’ll use.

Also, get a high-level perspective on the strategy before mastering those details — you’ll be glad you did.

2. Research your competitors.

Before typing, take a moment to research your competitors. Analyze businesses in your niche, to understand their approach to content marketing. Which articles seem to be getting maximum reads? How often do they publish? Whom do they publish for?

Even if you are looking at competitors, avoid using the same strategies employed by them. However, you can take their learnings and use them to device your own campaign.

3. Draw up an editorial calendar.

After giving the competition some thought and analyzing your ideas, Time to create an editing schedule. Do not stress over this not being perfect. Time to create an editing schedule. Do not stress over this not being perfect.– Later, you can always change your mind. Use an internet template if formatting is a problem for you.

Start categorizing your content, and create some title placeholders for future articles. (including what type of content each piece would be, like a blog post, video content, or infographic). Set publication dates.

4. Set goals and keep them.

You may begin setting goals for your calender once you have an editorial calendar in place. How often do you want to publish? Have an estimate of how many impressions are you aiming for? Where do you envision yourself in a year?

As a marketer what growth do you want to see? Again, these goals need not be perfect; you can adjust them later, but you need to set a vision for yourself.

5. Treat your first posts as experiments.

Now it’s time to do the work. It will probably be difficult for you to write your first few articles, but don’t allow that deter you from doing so. Once the draft write up is finished, you need to revise and edit your work using the best possible tools to bring clarity and remove fluff. Treat these articles as an experiment, observing how people react to your work and taking notes about what you could do better.

Keep an open mind and don’t be shocked if some of your original ideas don’t pan out as you had hoped. Do not let any kind of confirmations or rejection affect you or bias you.

6. Publish, syndicate, and follow up.

It won’t be long before you are done with the basics and understand the true potential of marketing content. At this stage you should up your marketing campaign game. Use your learnings to publish new posts that appeal to your target audience in terms of demographics, and measure each one’s performance.

After publishing, promote and syndicate the posts on your social media channels (both as a brand and as an individual). Read your comments section and engage with everyone who has commented or shared some insights. Though the process may seem intimidating initially, you’ll get the swing of it in a matter of weeks. Going forward these engagements will help you tweak your campaigns to deliver results.

7. Never stop improving.

The last but not the final task is never stop improving. Experienced content marketers do better than inexperienced ones because they’ve had more time to learn new things. If you commit to constantly learning and improving, you’ll make better content and see better results — with no upper limit to your potential.

It is crucial because the trends and norms of content marketing change frequently, so keep reading the news every day, experimenting with new techniques, and striving to improve your abilities in general.

As you can see, nothing stops you from launching a content-marketing campaign or building the skills necessary to enter the business. Of course, it takes time and discipline, but anyone with dedication and a good path forward can get there.

Hire These Best SEO Consultants To Increase Organic Presence

Posted on by Bhavik Sarkhedi

Last updated: April 20, 2025

SEO (Search Engine Optimization) plays a pivotal role in helping businesses gain visibility and thrive online. India, with its burgeoning tech industry, is home to some of the most skilled SEO experts in the world. This guide aims to shed light on the top 15 SEO experts in India, starting with the renowned Bhavik Sarkhedi.

 

NameExpertise/TitleSpecialization/Area of Focus
Bhavik SarkhediThe Pioneer of Digital NarrativesContent engagement, SEO strategies, digital strategies
Neil PatelThe Global SEO StrategistAnalytical SEO, A/B testing, traffic enhancement
Sorav JainThe Social Media VirtuosoIntegrating social media with SEO
Prateek AgarwalThe Keyword MaestroKeyword research and optimization
Anil AgarwalThe Blogger’s Best FriendBlog SEO, link building, content optimization
Deepak KanakarajuThe Digital Marketing ProDigital marketing, organic traffic conversion
Jitendra VaswaniThe SEO Risk-TakerExperimental SEO techniques
Pankaj KumarThe Conversion SpecialistWebsite conversions, user experience optimization
Rajesh NayakThe Technical SEO AnalystTechnical SEO, website speed, mobile-friendliness
Harsh AgarwalThe Affiliate Marketing GuruSEO in affiliate marketing
Kirti KhannaThe Local SEO ExpertLocal SEO, Google My Business optimization
Rahul YadavThe Link Building StrategistHigh-quality backlink profiles
Seema GuptaThe SEO EducatorSEO education, advanced SEO strategies
Vinay KatiyarThe E-commerce SEO SpecialistE-commerce SEO, product descriptions, site architecture
Shweta DawarThe Content Optimization ExpertContent optimization for audience retention and conversion

 

1. Bhavik Sarkhedi – The Pioneer of Digital Narratives

Bhavik Sarkhedi stands out as a prominent figure in the Indian SEO landscape. As the founder of ‘Write Right’ – India’s highest rated content writing company – he has carved a niche for himself by blending creativity with SEO strategies. His approach is not just about optimizing content for search engines, but also about engaging readers and ensuring that the content resonates on a personal level. Bhavik’s expertise is not confined to SEO; his comprehensive grasp of content marketing, digital strategies, and consumer behavior makes him a leader in the field.

2. Neil Patel – The Global SEO Strategist

Neil Patel, although based in the USA, has a significant influence on SEO strategies worldwide, including in India. His tools and blogs are widely utilized by Indian SEO professionals to drive traffic and enhance online presence. Neil’s approach to SEO is deeply analytical, focusing on data-driven strategies and extensive A/B testing to determine what works best.

3. Sorav Jain – The Social Media Virtuoso

Sorav Jain is particularly renowned for integrating social media with SEO to enhance online visibility. His strategies often involve leveraging social media trends to boost SEO results, a tactic that has proven effective for a wide range of clients across various sectors.

4. Prateek Agarwal – The Keyword Maestro

At the heart of SEO lies the critical task of keyword research and optimization, and Prateek Agarwal excels in this area. His ability to identify and target the right keywords has helped numerous businesses climb to the top of search engine results pages (SERPs).

5. Anil Agarwal – The Blogger’s Best Friend

Anil Agarwal, the mind behind Bloggers Passion, has mastered the art of turning blogs into SEO powerhouses. His insights into on-page SEO, link building, and content optimization have made him a go-to expert for bloggers looking to increase their search engine visibility.

6. Deepak Kanakaraju – The Digital Marketing Pro

Deepak Kanakaraju is a digital marketing expert who has significantly impacted the SEO scene with his innovative approaches and comprehensive training programs. His expertise helps companies not just in attracting organic traffic but also in converting that traffic into lasting customer relationships.

7. Jitendra Vaswani – The SEO Risk-Taker

Jitendra Vaswani is known for his bold and experimental approaches to SEO. His willingness to try unorthodox SEO techniques and his success in these ventures have garnered him a reputation as an SEO innovator.

8. Pankaj Kumar SEO Expert – The Conversion Specialist

Pankaj Kumar’s strength lies in his ability to optimize websites not just for search engines, but also for conversions. His strategies often focus on improving user experience, which in turn boosts SERP rankings and customer conversion rates.

9. Rajesh Nayak – The Technical SEO Analyst

Technical SEO is crucial for the backend optimization of websites, and Rajesh Nayak specializes in this aspect. His expertise in speeding up websites, enhancing mobile-friendliness, and implementing structured data has helped numerous clients improve their SEO standings.

10. Harsh Agarwal – The Affiliate Marketing Guru

Harsh Agarwal has seamlessly integrated SEO with affiliate marketing to help bloggers and digital marketers maximize their earnings through organic search. His strategies focus on optimizing affiliate content to rank higher in search results.

11. Kirti Khanna – The Local SEO Expert

Local SEO is vital for businesses that rely on local clientele, and Kirti Khanna has perfected this domain. Her strategies involve optimizing Google My Business listings and local citations to enhance visibility in local search results.

12. Rahul Yadav – The Link Building Strategist

Link building is a critical aspect of SEO, and Rahul Yadav’s expertise in crafting high-quality backlink profiles has helped his clients gain authority and climb SERPs effectively.

13. Seema Gupta – The SEO Educator

Dr. Seema Gupta is an educator who has been instrumental in shaping the next generation of SEO experts. Her focus on teaching not only the basics of SEO but also advanced strategies has contributed significantly to the industry.

14. Vinay Katiyar – The E-commerce SEO Specialist

For e-commerce businesses, SEO can be particularly challenging. Vinay Katiyar specializes in overcoming these challenges, focusing on optimizing product descriptions, improving site architecture, and enhancing user engagement to drive sales.

15. Shweta Dawar – The Content Optimization Expert

Content is king in SEO, and Shweta Dawar’s expertise in content optimization ensures that her clients’ content not only attracts but also retains and converts the audience.

This guide not only highlights who you should be watching in the world of SEO in India but also gives insights into different specialties within the field. Whether you’re a business looking to improve your online presence, or an SEO professional seeking inspiration, these experts can provide the roadmap necessary to succeed in the competitive world of search engine optimization.

 

ConsultantDetails
Bhavik Sarkhedi
  • Founder of Write Right, Dad of Ad, Taletel, Estorytellers, Content Ideators
  • Expertise in content engagement and digital strategies
  • Known for creative SEO integrated marketing
Neil Patel
  • Co-founder of Neil Patel Digital
  • Specializes in analytical and data-driven SEO techniques
  • Creator of popular SEO tools and content
Sorav Jain
  • Focus on social media and SEO integration
  • Runs digital marketing agency echoVME
  • Active educator and trainer in digital marketing
Anil Agarwal
  • Behind the successful blog Bloggers Passion
  • Focus on affiliate marketing and SEO for bloggers
  • Provides extensive case studies on SEO success
Deepak Kanakaraju
  • Digital marketing consultant and trainer
  • Expertise in email marketing combined with SEO
  • Runs the popular blog DigitalDeepak.com