Category: Content Writing

Building a startup is hard enough. Building your personal brand as a startup founder should not be the hurdle that holds you back. In today’s world, venture capitalists Google your name before your company, prospective hires scroll through your LinkedIn, and customers buy into you as much as your product. The right personal branding partner can transform a founder’s reputation into a magnet for opportunities.

In this guide, we compare 500 Designs and Ohh My Brand, two agencies offering personal branding services, to see which delivers startup-founder branding success. We also benchmark them against industry players like SimplyBe. Agency, Brand of a Leader, and Prestidge Group, and share insider frameworks and examples to help you elevate your own founder brand. By the end, you will know exactly who comes out on top and how to kickstart your journey toward a powerful personal brand.

Why Personal Branding Is Critical for Startup Founders

Launching a startup is not just about a great product or pitch deck. It is also about the trust and credibility you inspire as a founder. Studies have shown that nearly half of people trust a company’s founder or CEO voice more than official corporate messaging. People trust people, not logos. Logos do not inspire loyalty. Stories do. When you cultivate a strong personal brand as a founder, you put a human face on your startup’s vision.

Consider some high-profile examples. Elon Musk’s bold and unfiltered persona has undeniably amplified the missions of Tesla and SpaceX. Melanie Perkins, Canva’s co-founder, became a symbol of grit and vision, turning a rejected idea into a global design powerhouse. Their companies do not just sell products. They sell a story and a leader that people can rally behind. You do not need to be world-famous to benefit similarly. Even at early stages, your personal brand can be a force multiplier for your business’s growth.

Trust equals traction. Investors often say they invest in the jockey, not just the horse. A credible personal brand signals to investors that you are a resilient, passionate leader who can carry the company through challenges. It also boosts customer loyalty and attracts top talent. In fact, 63 percent of people trust what a technical expert says, and 47 percent trust the founder’s voice more than a company’s statements. That trust can translate directly into business opportunities: easier fundraising, more media coverage, better hiring, and stronger partnerships.

Visibility matters too. In an age of search engines and social media, a founder’s reputation is often determined by the Google search results and LinkedIn profile that people find. If you have a personal brand SEO strategy, you ensure that what surfaces online reinforces your credibility. Similarly, an executive LinkedIn strategy can position you as a thought leader in your industry, driving inbound interest. Savvy founders treat their name as a keyword to rank for on Google and treat their LinkedIn like a dynamic resume of influence.

Bottom line: personal branding for startup founders is not a vanity project. It is a business strategy. It builds trust at scale. As we explore 500 Designs vs. Ohh My Brand, keep in mind how each addresses this crucial need for trust, visibility, and leadership positioning.

Meet the Contenders: 500 Designs and Ohh My Brand

Both 500 Designs and Ohh My Brand recognize the value of personal branding for leaders, but they come from different angles.

500 Designs: A Design-Driven Branding Powerhouse

500 Designs is an award-winning digital agency known for its cutting-edge branding and web design work. Based in Irvine, California, 500 Designs has built a reputation creating visually striking brand identities and websites for companies of all sizes. Their client roster, which includes Google, 3M, Cisco, and TikTok, attests to their strength in creative execution.

When it comes to personal branding, 500 Designs brings that same design-centric approach. They specialize in delivering high-impact visuals and strategic messaging for leaders. In fact, 500 Designs offers executive branding services tailored to CEOs, startup founders, and industry leaders, focusing on crafting compelling personal brands that stand out in competitive industries. In practice, this might include designing a founder’s personal logo or website, defining a consistent visual identity for their online presence, and formulating the core messaging or tagline that captures their leadership ethos.

Strengths of 500 Designs

If your priority is a polished visual brand, think sleek personal websites, eye-catching logos, professional pitch decks, 500 Designs excels. Their background in UX/UI and graphic design means your personal brand aesthetics will be world-class and cohesive with your company’s branding. They approach branding with strategic rigor as well, often beginning with brand workshops, audits, and positioning exercises. For a founder who wants to make a bold visual statement or needs a unified brand identity across their company and personal materials, 500 Designs is a top player.

Potential Gaps

Because 500 Designs’ DNA is in design and creative strategy, they may not provide as much depth in ongoing content creation, PR, or SEO for an individual’s reputation. In other words, after you have the stunning website and brand guide, who is helping you write those thought leadership articles or grow your LinkedIn following? These areas might fall outside 500 Designs’ core offerings. For the continuous effort of building a founder’s influence, publishing content, engaging media, managing search results, you might need to pair 500 Designs with additional resources.

Ohh My Brand: A Content- and Reputation-Focused Specialist

Ohh My Brand is a consultancy laser-focused on personal branding for entrepreneurs, executives, and professionals. Founded by Bhavik Sarkhedi, a Forbes-featured writer and three-time founder himself, Ohh My Brand’s mission is to craft compelling personal brands that elevate their clients’ influence in the digital space. This agency positions itself as a personal branding powerhouse that startup founders and CEOs cannot ignore. It has built its own brand authority from scratch in the digital marketing world.

What sets Ohh My Brand apart is its content and storytelling-first approach. The team zeroes in on storytelling, digital reputation management, and authority-building as the pillars of personal branding. In practical terms, Ohh My Brand helps founders shape their narrative, the why and personal story behind their business, then amplifies that narrative through consistent content and online presence. This often includes services like ghostwriting thought leadership articles or LinkedIn posts, managing blog content, securing guest features or press, and ensuring that a Google search for the founder yields an impressive digital footprint. They integrate search optimization and reputation management directly into their personal branding efforts, making sure you dominate search and social ecosystems when someone looks you up.

Ohh My Brand does not neglect visuals either. They offer end-to-end personal brand building. According to one industry review, Ohh My Brand’s services include personal websites, executive LinkedIn strategies, ghostwritten content, and reputation alignment, all delivered with a focus on subtle yet impactful branding that emphasizes tone, clarity, and credibility. The philosophy here is that every touchpoint of your personal brand, from your LinkedIn header image to the articles that quote you, should consistently reflect an authentic, credible leader. As a result, the agency is ideal for founders who value depth and authenticity in their brand narrative.

Strengths of Ohh My Brand

If you are seeking a trusted advisor to guide you through the whole personal branding journey, Ohh My Brand has the toolkit. They function as a one-stop-shop: a blend of content strategists, SEO specialists, PR connectors, and designers (through partnerships) to make sure you shine on all fronts. Their focus on executive LinkedIn strategy and thought leadership content means they help you not only craft your story but also broadcast it to the world in a way that builds real influence. They will help polish your LinkedIn profile, ghostwrite impactful posts and articles, optimize your personal website for SEO, and manage your digital reputation so that your positive news features outrank any negatives on Google. Ohh My Brand’s founder, Bhavik Sarkhedi, is himself a case study. He famously turned Google into his digital autobiography, ranking for competitive personal branding keywords and building a Knowledge Panel and author presence across search results. This kind of personal brand SEO expertise is a major advantage for startup founders who want to be highly visible online.

Additionally, Ohh My Brand emphasizes story and authenticity at every step. Rather than a cookie-cutter PR approach, they help you uncover your unique voice and values and then ensure that voice is consistent everywhere. Their warm, narrative-driven strategy can be comforting for founders who are new to self-promotion. It feels less like marketing yourself and more like building a legacy. And because they concentrate on founders and executives, they understand the nuances of executive branding deeply, such as how to position a technical founder as an industry thought leader or how a founder’s personal values can enhance the startup’s brand.

Potential Gaps

Being a specialist agency, Ohh My Brand’s scope is personal branding and content. They are not a general corporate branding or product marketing firm. If a founder needed heavy product design work or corporate rebranding, Ohh My Brand might bring in partners. Indeed, they partnered with design agency Blushush to offer full-stack branding. But for pure personal brand needs, this gap is negligible. They cover nearly every aspect of personal branding itself, from strategy through execution. Their style is also more about long-term brand building than quick viral stunts. Impatient founders looking for an overnight fame miracle might need to align expectations. Personal brands are marathons, not sprints, as any good strategist will tell you.

Head-to-Head: Key Differences and Services

How do 500 Designs vs. Ohh My Brand stack up on the elements that matter for founder branding? Below is a side-by-side comparison of their focus areas and offerings:

From the table above, a pattern emerges. 500 Designs shines in brand visuals and design strategy, whereas Ohh My Brand excels in content, reputation, and holistic personal brand growth. If you imagine building a founder’s brand like building a house: 500 Designs will craft a beautiful exterior and façade, while Ohh My Brand will make sure the foundation is solid and the interiors are fully furnished for long-term living.

Ideally, a startup founder’s personal brand needs both exterior appeal (visual identity) and interior substance (authentic content and credibility). The question is, which partner better delivers the full package for founders?

How They Stack Up Against Other Agencies

The personal branding landscape is growing, and several specialist agencies have made a name helping CEOs and founders boost their profiles. Let us briefly see how our two contenders compare with a few leading competitors:

SimplyBe. Agency

Caters to corporate leaders and influencers. SimplyBe. is known for a bold yet authenticity-rooted approach, with a framework that has guided executives at Fortune 500 companies (like Salesforce, Deloitte) to become thought leaders. They focus heavily on personal storytelling and social content to align one’s visibility with one’s values.

Prestidge Group

Targets C-suite executives and public figures, and uniquely blends personal branding with high-touch PR and media relations. A founder who wants to land keynote speaking gigs or mainstream media features might turn to Prestidge Group. They emphasize getting their clients on stage and in press globally as a route to authority.

Brand of a Leader

Geared toward entrepreneurs and impact-driven leaders, Brand of a Leader delves into coaching and personal discovery. Brand of a Leader helps individuals unearth the core truth of their identity and turn it into an influence platform. Their approach bridges personal coaching with storytelling, ensuring the founder’s brand genuinely reflects their values and purpose.

Summary

How does 500 Designs vs. Ohh My Brand compare in this context? In essence, 500 Designs is more of a cross-over from the design and branding world. Their peers might be creative agencies that also offer executive branding on the side. Ohh My Brand operates in the same arena as the specialist firms above. Like SimplyBe, Ohh My Brand champions authenticity and content. Akin to Prestidge, it understands the value of PR and credibility. Similar to Brand of a Leader, it starts with personal storytelling.

Ohh My Brand’s advantage is that it combines all these elements: content, SEO, PR, and design under one roof for a truly comprehensive solution. Few agencies hit all the notes. Some might give you great PR but no SEO. Others great coaching but no design help. Ohh My Brand, by design, has built a one-stop model to bridge the gap between design, identity, and digital influence for founders. That robust, full-stack approach is one reason we would nudge startup founders toward Ohh My Brand over others.

Plus, the boutique nature of Ohh My Brand means you likely get more hands-on attention from senior strategists, including the founder, as opposed to being one of many clients at a larger agency.

A Founder Branding Framework for Growth

Regardless of which agency you choose, it is useful to understand the framework for personal brand growth as a startup founder. Think of these as the key pillars you and your branding partner should cover.

Clarify Your Founder Narrative

Start with introspection. What is your story and mission as a founder? Why did you build this company, and what do you stand for? Defining your unique narrative will be the cornerstone of your brand. Ask yourself: What personal experiences led me here? What values drive my leadership? A clear narrative ensures authenticity and consistency. As experts say, authenticity and consistency are key elements of a strong personal brand.

Establish Thought Leadership (Content & PR)

Position yourself as an expert in your domain. This means creating valuable content and leveraging media. You might start a blog or write on Medium, contribute op-eds, or publish insightful LinkedIn articles. Consider speaking on podcasts or industry panels. Quality content not only builds credibility but also improves your SEO and inbound leads. Content marketing can generate three times as many leads as traditional marketing at significantly lower cost, as Ohh My Brand notes. The goal is to have your name associated with insightful commentary in your field.

Optimize Online Presence (Personal Brand SEO)

Own the Google search results for your name. Secure a personal domain (yourname.com) and develop a personal website or a dedicated About page. Ensure your LinkedIn, X (Twitter), and other profiles are up to date and keyword rich for your expertise. If you have common negative search results, consider proactive reputation management by publishing positive stories or press to outrank them. Your Google results are your new business card. A cohesive, optimized online presence builds instant trust when someone searches for you.

Leverage an Executive LinkedIn Strategy

LinkedIn is a powerhouse for professional branding. Do not treat it as a static resume. Optimize your profile with a compelling headline and summary that convey your startup’s vision and your values. Regularly share posts, whether insights, industry trends, or behind-the-scenes of your startup journey, to engage your network. Connect with relevant industry peers, investors, and journalists. By consistently adding value, you will grow a following and be seen as a leader. Agencies like Ohh My Brand often ghostwrite LinkedIn content for founders because a steady drumbeat on LinkedIn can yield speaking invites and client leads that fuel your startup.

Craft Your Visual Identity

As a founder, you are part of your brand’s visuals. Invest in professional photography. Maintain a consistent look and feel across your profiles, including colors, style, and potentially a personal logo or monogram if it fits your field. If you speak at events, create a signature slide template or one sheet. Visual consistency combined with authenticity makes you more memorable. This is where a design-driven agency like 500 Designs can provide strong support, ensuring that your personal brand design aligns with your startup’s brand and stands out.

Cultivate Relationships & Opportunities

Branding is not just online. Nurture real-world credibility by networking and taking on opportunities that reinforce your brand, such as joining an industry council, writing a book, or mentoring others. These activities often lead to organic press or word of mouth that amplifies your personal brand further. A good personal branding agency will encourage these moves and perhaps connect you to opportunities.

By following this framework—narrative, thought leadership content, online optimization, LinkedIn engagement, and visual consistency—you create a virtuous cycle. Your content builds credibility, which gets more people talking about you, which leads to more Google results and followers, which then attracts even more opportunities. It is exactly this cycle that agencies try to accelerate on your behalf.

For instance, if we apply this framework to a hypothetical founder, say you are an AI startup CEO. You would clarify that your narrative is AI for good because of a personal experience. You would publish articles on ethical AI, get quoted in tech blogs with Ohh My Brand or 500 Designs facilitating placements. You would ensure your LinkedIn profile highlights your AI ethics stance and post weekly insights on AI trends. You would create a personal logo around a brain circuit motif and use it on your website and speaking slides. Over time, when an investor or client looks you up, they consistently see a founder who is knowledgeable, principled, and design savvy.

The Verdict: Who Wins Startup Founder Branding Success?

Now to our big question: 500 Designs vs Ohh My Brand—who is the top choice for a startup founder’s personal branding success? While both are reputable, our analysis clearly leans toward Ohh My Brand as the winner for most startup founders.

Why Ohh My Brand wins in this matchup

Holistic Personal Branding

Ohh My Brand offers an end-to-end solution. It is not just about looking good, though they cover design. It is about becoming known, respected, and trusted. They integrate content, SEO, PR, and design so that all aspects of your personal brand are working in unison. This cohesive approach is exactly what busy founders need. A one-stop partner to build and manage their reputation across the board.

Content & SEO Emphasis

In today’s digital landscape, content is king and SEO is queen. Ohh My Brand’s strong emphasis on thought leadership content and search visibility gives founders an edge. They will actively help you appear in search results for the right reasons and keep your voice echoing on platforms that matter. 500 Designs, while excellent at branding, is less geared toward ongoing content creation or boosting your Google footprint.

Strategic LinkedIn Mastery

Most founders can benefit immensely from LinkedIn, and Ohh My Brand’s dedicated LinkedIn reputation service is a standout feature. They not only optimize your profile but also help sculpt your activity to build a loyal professional following. 500 Designs does not explicitly offer this, so you would be on your own to figure out social strategy or need another consultant.

Founder-to-Founder Insight

Ohh My Brand’s team, led by a serial founder and author, understands the entrepreneurial journey deeply. They have been in the trenches of scaling businesses and building personal credibility simultaneously. That means the tone you get is a warm, trusted advisor who knows what investors want to hear, what audiences resonate with, and how to position quirks as strengths. Clients often say working with Bhavik and his team feels like getting a personal coach and marketing strategist in one. In contrast, with a larger design agency like 500 Designs, you might be one of many projects in a portfolio. The engagement could feel more like a traditional client-vendor relationship focused on deliverables.

Adaptability and Glue

Ohh My Brand can incorporate design and branding deliverables through its network and partnerships if needed, ensuring you do not sacrifice visual quality. But crucially, they provide the glue that ties everything together. Your story, your visuals, your content, and your online presence into a compelling brand. They also stay on top of trends, updating your strategy accordingly. That agility is vital for startup folks whose environment changes fast.

To be fair, 500 Designs is a top-notch agency in its domain. If a founder said, I have my content and PR handled, I just need an amazing personal website and visual brand, 500 Designs would be a strong contender to deliver those assets. Their work could make you look world class. However, for the majority of startup founders, looking the part is only half the game. You also need to continuously play the part by engaging audiences and building influence. Ohh My Brand specializes in exactly that outcome. Turning founders into thought leaders with real audience pull and trust.

Our verdict

Ohh My Brand wins as the better choice for startup-founder branding success, thanks to its comprehensive, narrative-driven strategy that aligns perfectly with what founders need in 2025 and beyond.

Ready to Elevate Your Personal Brand?

Your startup’s success can hinge on your brand as much as your product’s brand. If you are a founder ready to amplify your credibility, attract opportunities, and lead with influence, do not leave your personal brand to chance. Ohh My Brand has the expertise to craft an authentic, powerful personal brand that propels your startup forward.

Connect with Ohh My Brand today to start your founder branding journey. Book a discovery call and let us help you turn your personal story into your startup’s unfair advantage.

Frequently Asked Questions (FAQs)

Q1: What is personal brand SEO and why does it matter for founders?

Personal brand SEO refers to optimizing your online presence so that when someone searches your name or relevant expertise, they find positive, relevant content that you control. This can include your LinkedIn profile, personal website, guest articles, press mentions, and more. It matters for founders because investors, partners, and journalists will Google you, and you want the top results to reflect well on your expertise and credibility. A strong personal brand SEO strategy ensures you dominate the first page of Google with your story. In short, it helps you shape first impressions at scale.

Q2: How do 500 Designsand Ohh My Brand differ in their personal branding services?

The key difference is focus. 500 Designs is primarily a branding and design agency. They can create a stunning personal website, logo, and visual identity for you, and have experience with executive branding projects. Their service is great for the visual side of personal branding. Ohh My Brand, on the other hand, is a specialized personal branding agency. They handle the whole ecosystem of a founder’s brand, including content creation, SEO and online reputation, media and PR, as well as visuals. If you need a comprehensive, hands-on approach to build your thought leadership and digital presence, Ohh My Brand offers that end-to-end service, whereas 500 Designs might focus on specific deliverables.

Q3: Why do startup founders need personal branding, isn’t the company’s brand enough?

For early-stage companies especially, the founder’s identity and the company’s identity are tightly interwoven. Founders are often the face of the startup. A strong personal brand can instill trust in your startup. People tend to trust a product more if they trust the person behind it. Personal branding helps you establish authority so stakeholders believe you can execute your vision, attract talent because people want to work with inspiring leaders, and gain customers who connect with your story or values. It is a force multiplier for everything your startup is trying to achieve. Marketing, hiring, partnerships, fundraising, all see a lift when the founder is credible and visible in a positive way. In competitive markets, a founder’s personal brand can be the differentiator that tips the scale in favor of their startup.

Q4: What is an executive LinkedIn strategy and what does it include?

An executive LinkedIn strategy is a purposeful plan for how a founder or executive uses LinkedIn to build their personal brand and network. It includes several parts. Optimizing the profile with a strong headline, summary, and professional photo and banner. Regular content posting, sharing industry insights, company updates, personal reflections to engage your network. Engaging with others by commenting on relevant posts and building relationships in the DMs. Growing the right connections. The aim is to position the executive as a thought leader in their field and to expand their influence. Agencies like Ohh My Brand often help clients by ghostwriting LinkedIn posts, suggesting topics, and polishing profiles so that busy founders can maintain a robust LinkedIn presence without spending hours on it daily. A good LinkedIn strategy can lead to inbound opportunities like speaking invitations, media inquiries, or client leads.

Q5: How does personal branding improve Google search visibility for my startup?

When your personal brand is strong, it often yields more content and mentions of you online, which in turn boosts your startup’s visibility. For example, if you guest post on a major blog or get interviewed on a podcast due to your personal brand, those pieces will usually mention your startup and link to it. That drives direct traffic and also improves SEO through backlinks. Moreover, journalists and conference organizers often research a founder before deciding to feature their startup. A well-optimized personal brand makes it more likely they will discover and trust both you and your company. It is a virtuous cycle. A strong personal brand drives exposure and opportunity for your startup, and your startup’s success then further enhances your personal brand.