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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

Awesome Benefits of Automated Call Extensions in Mobile Ads

Posted on by Bhavik Sarkhedi

If you are a tech savvy then you must be well aware that the Google is going to launch automated call extensions for mobile ads which would start on Feb 6th, 2017. The automated feature that would be added to the call extensions would automatically fetch the phone numbers mentioned on the landing pages.

As the call extensions make it easy for the customers to contact you using your phone number, the automated call extensions will automatically enable the call extensions for your business along with the location extensions. Through this launch, Google has changed the way the mobile ads used to appear and it is going to impact the businesses which are dependent on the calls.

However, a question that arises in every business owner’s mind is how this update will benefit his business. Well, let us tell you the benefits that businesses would get from the automated call extension.

  • The automated call extensions will add to the value of the ads by making them more noticeable. Not only the CTR (Click Through Rate) for the ads will be improved but it will make it easier for the users to contact you.

  • The detailed report for the automated call extensions will include the call start time, call end time, call duration, call area code and the status of the call (i.e. whether the call was connected or not). Thus, you would be able to know the most effective part of your campaign.

  • The major benefit of the automated call extensions will go to the local businesses which are using call extensions. It will help them reach out the customers who are looking for the services in the particular area and in the proximity.

  • It will increase the relevance of the local businesses as only local phone numbers will be shown for the local searches. In the case someone is using dynamic phone numbers with the local address, that number will not be shown in the search.

In addition, the searchers are also going to be benefited as they will get only relevant results for their search.

Though this update is going to bring significant changes in the local search but the advertisers would need to pay for it. Those, who don’t want the call extensions for the phone numbers mentioned on their landing pages, can opt out of the automated extensions before Feb 6th. This can be done by opening “Automated extension options” in the “Ad extensions” tab under AdWords and then, checking the “Do not use specific automated extensions for this account”

This article is originally published here.

10 Must Visit Places in India for Food Lovers [Curated]

Posted on by Bhavik Sarkhedi

If there ever was such a thing as a food paradise, it is right here on Indian soil. The warmth and love of Indian hospitality can truly be felt with the heartwarming food that is made in its kitchens. The magic that is spun from the hands of India is sure to make every foodie’s mouth water. If you live to eat, head on over to any of these food havens in India and discover the joy of eating.

  1. Hyderabad

Photo by Dheerajk88, CC BY-SA 4.0

The city of Nizams, Hyderabad is every food lover’s dream. The city is a delicious salad of Mughal, Turkish and Andhra cuisine giving the most delectable choices to everyone’s palate. The city’s name is almost synonymous to biryani with the Hyderabadi dum biryani a favorite in every part of the country. Other delicious choices offered by this cuty are Dum Pukht, Boti kebab, Malai korma and Maghaz masala (spicy and fried lamb’s brain.) 1

  1. Delhi

Photo by Alpha, CC BY-SA 2.0

Let the (food) capital of India entice your taste buds with its spicy and flavorsome street foods. Savor in the North Indian cuisine with some lip-smacking paranthas from Paranthe waali gali in Chandni Chowk, the chaats from the street food shops, and some mouthwatering jalebis and gajar ka halwa to celebrate your happy moments.2

  1. Lucknow

Photo by Kaveh, CC BY 2.0

Staying true to its regal past, the city of Nawabs has the best in store to satisfy your hunger. Relish the aromatic Galoti kebabs and Nahara kulcha. The Lucknow biryani is also a must try for its beautiful taste and fragrance. Eat like the Nawabs in this city offering legendary food for both vegetarians and non-vegetarians.3

  1. Kolkata

Photo by Biswarup Ganguly, CC BY 3.0

You can count on the Bengalis to prepare succulent and appetizing cuisine for you to devour. Try the puchkas and yummy rolls from the street corners or enjoy the various varieties of hearty fish curies. Other delicacies to try in this food heaven include Alu Posto and Sorshe Ilish (Ilish fish cooked with mustard paste.) Satisfy your sweet tooth by indulging in misti doi, Kaalakand and the evergreen Rasogulla.4

  1. Darjeeling

Photo by Tavallai, CC BY-ND 2.0

Get captivated by the colonial charm of Darjeeling’s food. If you want to have a bite of the most authentic Mediterranean food, head on over to this quaint hill station. Indulge in some soft waffles, yummy pancakes and bacon, all with a North-East Indian twist.5

  1. Amritsar

Photo by jasleen_kaur, CC BY-SA 2.0

The birthplace of dhabas and ghee-laden paranthas, Amritsar’s spicy, heavy and thoroughly tasteful delicacies are sure to linger on your taste buds long after your trip. The huge kulchas with the famous Amritsari chole, Amritsari fish, and Paneer Bhurji are going to make every kilo you gain absolutely worth it.6

  1. Goa

Photo by Extempore, CC BY-ND 2.0

Goa, the perfect combination of revitalizing beaches and delectable seafood, is a must-visit for those whose love for food is bigger than their stomachs. Be sure to treat yourself to varieties of prawn, crab, squid and fish preparations. Accompany your seafood platter composed of Crab XecXec Curry and Ambot Tik Sour with the famous Feni, a strong, aromatic alcoholic drink.7

  1. Kochi

The potpourri of flavors offered by Kerala are and will remain unmatched with the world. Kochi is sure to offer you a variety of choices in terms of authentic South Indian food, including the wholesome Kerala beef roast. Dive into the aromatic flavors of Kochi and eat monstrously to your heart’s content!8

Photo by Challiyil Eswaramangalath, CC BY-SA 2.0

  1. Pondicherry

Photo by SEN, CC BY-SA 2.09

Pondicherry invites you to the exquisite blend of French and Indian cuisine. The little France of India serves not only the very best of the world-famous French cuisine but also some great traditional dishes. Transport yourself to a little French café and savor Salad Niçoise, Quiche and Coq au vin. The traditional delicacies at Auroville Asharam would bring you back to the Indian soil.

  1. Kashmir

Photo by Colin Tsoi, CC BY-ND 2.010

India’s own heaven, Kashmir is gorgeous not just for its picturesque landscapes but also for its divine dishes. The unique flavors of Kashmiri dum aloo, Gogji Nadir and haakh are going to make you savor every ounce of these preparations. And if you’re in the mood for some royal treatment, enjoy the multi-course Kashmiri cuisine called Wazwan.

With so many varieties to choose from, your thirst for food is never going to run out of options in India. At every nook and corner, be sure to make your taste buds dance on a different rhythm at these 10 food hubs.

All You Need To Know About Jallikattu

Posted on by Bhavik Sarkhedi

What Is Jallikattu?

Jallikattu, otherwise called ‘Eru thazhuvuthal’ and ‘Manju virattu’,is a customary game in which a Bos indicus bull is discharged into a horde of individuals. Numerous human members endeavor to get and firmly “embrace” the extensive protuberance of the bull and cling to it while the bull endeavors to get away. Members embrace the protuberance for whatever length of time that conceivable, endeavoring to convey the bull to a stop. Now and again, members must ride sufficiently long to expel flag joined to the bulls horn.

 

Jallikattu is normally honed in the Indian condition of Tamil Nadu as a piece of Pongal celebration on Mattu Pongal day.The expression “jallikattu” is gotten from the tamil words “jalli” and ‘kattu’,Jalli alludes to gold or silver coins. Kattu signifies “tied”.In this manner, consolidated together it alludes to coins being attached to the bulls’ horns, which is viewed as the prize for whoever subdues the bull.It is famous as an old ‘game’, accepted to have been honed somewhere in the range of 2500 years prior. It is dubious on the grounds that the game regularly brings about real wounds and even deaths.

 

Protests and Ban

In May 2014, the Supreme Court of India restricted the work on, refering to creature welfare issues.On 8 January, 2016, the Government of India passed a request exempting Jallikattu from all exhibitions where bulls can not be utilized, viably turning around the ban. However, on 14 January, 2016, the Supreme Court of India maintained its prohibition on the occasion, prompting to dissents all over Tamil Nadu.

On 16 January 2016, the World Youth Organization challenged the stay on restriction on leading Jallikattu in Tamil Nadu. WYO additionally requested a restriction on PETA in India.

On 8 January 2017, some unknown gatherings directed an efficient rally at Chennai Marina restricting the prohibition on Jallikattu.The members strolled from the beacon to work statue bearing notices saying ‘spare Jallikattu’.It is accounted for that there were several members in the rally.Given the all around arranged nature of the challenges it is apparent that the tumult is coordinated by a few NGOs. A couple Churches straightforwardly led supplication mass and rally against the Supreme Court ruling.Following the dissents at Chennai, numerous understudies began revives in different towns of Tamil Nadu.

In the wake of listening to the petitions which were driven by the Animal Welfare Board of India testing focal government’s notification,the Supreme Court of India on 12 January 2017 requested a stay, issued notification to the focal government and Tamil Nadu Government and later declined to lift the stay.Numerous Jallikattu occasions were held crosswise over Tamil Nadu in challenge of the boycott, and many members were confined by police in response.The Supreme Court has consented to defer its decision on Jallikattu for seven days taking after the Center’s ask for that doing as such would maintain a strategic distance from agitation. Lawyer General Mukul Rahotgi educated the Supreme Court seat that the general population of Tamil Nadu are “enthusiastic” about Jallikattu and that the issue is being settled between the Center and the State government.

 

Why is PETA enthused about restricting Jallikattu?

In January 2016, the Central Government lifted the Ban on demand of Tamil Nadu Government. This warning was challenged by PETA and Other such welfare Organizations in the Supreme Court. PETA demands that “cruelty” is not constrained to butcher but rather incorporates superfluous enduring and torture actuated on creatures with the end goal of human entertainment.

 

Why are Tamil people challenging the restriction on Jallikattu?

They think of it as typical of Tamilian pride as it is an old convention that has been carried on for a considerable length of time. Jallikattu witnesses a large number of members, endeavoring to tame the bulls by locking to their horns or protuberances. Its endless references could be found in Dravidian Literature and the indigenous populace of Tamilnadu has held this occasion for quite a long time. The Jallikattu challenges are fuelled by the view that the boycott encroaches on the social character of the masses.

How to increase the downloads of any iPhone application?

Posted on by Bhavik Sarkhedi

Are you eager to see your iPhone app on the top of the ‘Store’? Should you really think that it is an easygoing task? Indeed, making an iPhone application is not at all simple and childish, but it will be worse if it has only 1000 downloads in one month. Iphone App development is a fast growing digital industry but without proper marketing for your iphone application, it is certainly impossible to reach good emplacement in your sales status. Yes, we already have plenty of expert tips which are shared on forums, communities, blogs, etc. You can feel as a ‘Ruler’ only when the users are proud of your design and smooth working of your app. Every iPhone developer puts his/her efforts is scoring the mobile app more eminent then why the question always stand, “What have you done with this app? What ‘s wrong with this?”

Gartner survey reveals that out of 1.5 million apps today in the Apple Store, only 6% have surpassed the set milestone in the number of downloads and money making. That survey comes to 16% in Android Play Store having 1.6 million apps available.

iPhone apps are known for its paid versions but try something cool and user-convenient. Creating free trial or offering a possible promo codes to users will definitely attract the new users. You can offer your app for free or at half price for a period of time. Tell me about it. iPhone app development companies are doing something wrong. What? They try to imitate the existing popular iPhone/iPad application either in terms of design, development or other various aspects. Here are few simple but smart suggestions that will help every iPhone application dominate the mobile market.

Social media is in like never before

Content Description, promotional video and screenshots ought to be dazzling, dynamic, unique and appealing so that it can be easy to publish(share) it on youtube, dailymotion, Facebook, twitter, google plus, myspace, etc. Also, one better idea is to ask your friends to share, relatives to retweet, and review it. (Review will always get you more sales). It is more advisable to hire a professional agency for this.

How about Press Release?

Won’t it bring more exposure to your new iPhone application among plenty of other new iphone app? Yes, it surely will. Make some noise about the release of your iPhone app. This will bring your app further into the limelight. Get the word out. PRWeb, AppShout or MarketWired are mobile specific agencies which not only helps to get more reach but potential blogs and publications.

A Website for Your App

Great Idea. You are everywhere now. Laptop, Mobile, Tablets. It is a good idea to make the website once your app is approved by the iTunes Store.

The Best Cover

iPhone mobile apps have the prestige of fetching customers with their A-class of everything. That’s right. It makes unique things to boost user downloads. The cover image is the primary thing to be noticed by the users. So make it unique, and don’t use the same picture from the screen-shot. Even smart developers forget to do the same.

Blogging your App

Blog regularly about your app, Publish regular updates, take active part in iPhone user and developer forums and discuss your app with all around. This will also let you gain more feedback on your app.

Get the word out

Advertising your app the traditional way could prove to be an expensive proposition. Link exchange programs, ad banners, Free classifieds ads section trade shows are various lucrative ways to market your iphone application. It will show the good results on google page. Discuss about your iphone app and its feedback on iphone related forums.

LR (Loyalty Rewards)

A time-tested way to increase repeat business from fans, Loyalty Rewards Program, reward frequent shoppers without having to print up cards. They don’t have to worry about tracking. You can maximize sales with minimal extra effort.

Social Referrals

Digital word of mouth is a persuasive force and the iPhone app development company is utilizing that in the best way to maximize the iPhone app download. It can include a simple feature that lets users post a link to your business to their social media profiles. This lets you to leverage users’ social networks to find new fans.

Keep an eye on them

Having analytics is a must. You’ll want to keep your active device numbers as high as possible. That’s the key to continuous downloads. A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until app deletion.

This article is originally published at 360 Degree Technosoft.

[Fact-Checked] 5 sane advises every start up should run from

Posted on by Bhavik Sarkhedi

Owning a startup is like owning an empire of your own. While each one of us manages to stay in our respective cubicles there are some fickle minded ones who successfully manage to begin their venture. However, this doesn’t begin in a single day; every entrepreneur goes through a number of risk zones, cautioned advises and grinding nights to reach there. While there are number experiences to experience there are some saner advice that entrepreneurs are better off.

So, here is a compiled list of 5 sane bits of advice that every entrepreneur should ideally run from because no matter what, the route to success is paved on your own.

1. Settle first – Being settled is good since it creates a comfort zone but not when it comes to starting up. You must constantly on the look out of innovation and upgradations. The moment you decide to settle with an idea and create a comfort zone around it, be sure that this settlement shall soon dissolve and swallow you. Keep that unsatisfied expectation always on your sleeves since it lets you go a long way.

2. Experienced employees – Sage and saints often advise the new generation to hire the ones who have experience in the field since they can majorly input in the growth of the stat up. But, contrary to this belief hiring fresher turns out to become beneficial. Fresher employees are enthusiastic, inclined to learn and raw in terms of talent. Their ideas often go hand in hand with the trend which is ideally necessary for expansion and growth.

3. You are too young – The colour of your beard is certainly not an evidence of your wisdom. Young entrepreneurs often get to hear that they are too inexperienced to actually build an empire but hold on! Since when did the age guarantee maturity? Go ahead, if you believe that your idea is worth your investments.

4. Know your business – Yes, true! Knowing your business in and out is mandatory but giants of the industries didn’t advance in their business merely by minding their own. A keen eye on competitors and expertise of their moves is also necessary if you wish the survival of your startup in the long run.

5. Focus on profit – This is correct but partially. You need to focus on profits, but ‘only’ profits? Well, No! Your startup is not merely an organisation to you rather a brewing passion that you are making workable every day in and out. Without profit, the startup is not going to survive but broaden your senses and focus on other facets such as building the relationship. This shall take you and your startup in a long way.

Owning a startup is not a cake walk and the advice that worked for them may not work for you. Hence, do what your practical senses feels right at and you shall be able to gather a whole lot of new experiences. The advisory groups in your circle should be welcomed but don’t make yourself follow them mandatorily. Following the herd won’t make you a leader.