Author: Bhavik Sarkhedi

Dear Millennial,

This is a shout out to all those of you who may feel that you are losing track of your career, or for those who feel they might not be on the right track. For a brief moment, stop everything you are doing, and think. Think about what you wanted to do in life, and what you are doing right now. If you think you are happy at what you are doing, continue to excel in that field; but if you are not satisfied, it is time you take a hard look at reality around you.

You may have faced challenges in jobs in the recent past. Some company may have sacked you before your term was supposed to end, and there were no written clauses in your contract to protect you from such disparities. Well, know this – acceptance is the key to a peaceful mind. Only when your mind is at peace, you can take the right decisions. You have learnt a lesson in the process of getting fired, and the next time you apply for a job, you would be able to list your terms and conditions if you get selected for some profile. Whether it is a contract-based full time job, or a consulting one, your contract must clearly state the clauses that prevent you from getting fired.

As a budding millennial, the biggest mistake that you may have made or you may make is to think that you could relax after bagging a job. Well, you may have earned the job. But you still have to perform well to keep the job. Success never comes easily. Be aware about your surroundings. Question yourself frequently whether the company needs your services anymore. This will keep you on your toes.

Soon you will have a circle of friends in your workplace, and you may choose to hang out together on weekends. But take care not to post anything which may give a wrong impression about your personality. The young generation now is very impulsive in nature. Such an attitude is good only when used for the right purpose. You may have heard instances of job applications getting refused because someone had too many pictures of partying and drinking. Such posts may indicate that your level of seriousness is not apt for the company. Yet, at the same time, it is essential for you to realise the power of social media in today’s world. If used in the right manner, your social media posts and presence may take you to new heights in your career. Give something worthwhile to your recruiters through your social media pages.

Lastly, refrain from showing off too much of your knowledge no matter how qualified or experienced you may be. Humility is what makes people great. JRD Tata, Narayan Murthy, and, so on are eminent personalities from whom we must take lessons on being humble and successful. And do not show irritation to go out of your comfort zone and work extra sometimes. This may open newer avenues in your life. Dear young one – put your openness to changes to good use and embarks on a secure future. Security in future does not come from a job; it comes from the way you deal with jobs.

Know that your career is an important part of your life. It holds the balance between your personal life and your financial life. Learn to take the right steps in the professional world. Learn from your mistakes and embark on a fantastic future.

Yours truly,

An Aged Entrepreneur

Have you ever wondered why there are so many people who are not successful in their lives? There are so many of them out there who never achieved what they wanted to or could never come to terms with their full potential. People who are unsuccessful are always greater in number than those who are successful. It is indeed a matter to ponder upon as to why so few people could achieve what they wanted to. All human beings have the same form of brain, body and mind, but why is it that only a few could realise their potential?

The answer to this lies in the way people deal with everyday problems in life. It is how one reacts rather than how one prepares for something. Here are a few qualities due to which about only 1 per cent of people in the world are successful while the other 99 per cent are not so successful:

• The 1 per cent always stick to the plan they formulate. They seldom allow any distractions to derail them from the track they are on. Such people set certain bounds for themselves which they maintain so as to reach success.

• Procrastination is one of the greatest vices which consume people in the world. Upon close observation, one will realise than 99 per cent procrastinate things to be done. But the other 1 per cent realise the value of time, and strive to complete things on time. It is true that one has to push himself or herself in order to keep going; but this is what brings forth good results.

• Evolving is in the very essence of being human. But only a few realise that in due course of time. The mentality of the successful 1 per cent would be to rely on constructive feedbacks from reliable sources in order to enhance one’s performance. But the case is completely opposite in case of the other 99 per cent.

• It is completely normal not to accept anything but only the best. The 1 per cent people in the world strive to do the best in everything they start with. This makes fate give them the best in return. Focus on a more holistic approach so as to bring forth the best in yourself.

• One must understand that there must be clear demarcations between the time meant for work, and time meant for rest and relaxation. We all know that “All work and no play makes Jack a dull boy.” Hence, we must take time to relax and spend time with important people in our lives. Also, a person must indulge in that kind or field of work in which he or she can enjoy as while working. This happens when we follow our field of passion.

And know that it is okay to prefer work, but not at the cost of your health. Also one must find time to spend with your loved ones. A balanced life is very important to achieve success.

Writing good content and hoping it will get noticed is like striking an arrow without looking at the object. For some content to be truly successful, it needs to be appealing enough to attract more and more readers. Moreover, an article must be as such that it commands attention when shared on media platforms. Hence, content engagement must be prioritised while formulating strategies for marketing. Here are a few out of the box ways to help you engage content easily:

Intriguing Past

Concentrate on how to keep the readers engaged from the first line itself. Content must be as such that someone reading the first few lines of the article feels like reading the rest of it till the end. Attention must not be diverted. An eye-catching title along with an interesting introduction helps in holding the readers’ concentration. Try to build the readers’ curiosity in the initial part of the article. There must a fluid connection between all the paragraphs in the article. Explain why the article is necessary in their lives. Give them subtle hints as to what the rest of the article might contain. Simple graphics, GIFs, or statistical charts are helpful if supplemented in such articles. It glues the reader to the article even more. Do not give the whole set of facts away in the beginning itself. Let the readers remain curious till the end.

Employ the Style of Storytelling

If you write a post in the form of a story, it will surely help readers relate to the content you have jotted down. It makes readers hopeful about something worthwhile. A good storyteller would successfully get a message across to the readers while employing various creative and entertaining ways while doing so. Storytelling makes many complex issues sound very simple which becomes alluring for the clueless readers also; it helps them acquire knowledge.

Make use of Email Content

The most typical reason why people do not get attracted to email content is because companies send the same standard message or some promotional message to all its potential customers. Use words in such a way that people are compelled to read your message rather than sending it to the trash can or spam folder. You can make your message an audio-visual one. It becomes more attractive in this manner.

Use Videos along with Content

A Marketing Sherpa Study has indicated that people are more attracted to those pages which have videos embedded along with content. Videos are usually watched till the end. This would prove to be a powerful addition to the methods of content engagement. Some people may become newly interested in videos of a company. It depends on how effectively we employ content with other supplements so as to attract more footfalls and customers.

A page of good content has great potential. It is something which keeps on giving to the customers. Researches on a topic thoroughly before you decide to write on it, is necessary. This will surely engage readers in your content.