Why should you hire a Digital Marketer in 2024? [Fact-Checked]
Every day a new company is launched and somewhere else another company is closed down. A business takes a minimum of five years to grow from the initial surviving stage to the growing and, finally, revenue-generating phase. But, most companies find surpassing the survival stage a challenge that leads to shutting down. The primary reason behind it can be a lack of capital to grow, but marketing plays a pivotal role.
Gone are the days of traditional marketing; now, digital marketing is prevailing. It can proliferate the business and reduce the five-year growth stage to one year if done correctly. The good news is 80% of the renowned and established multinationals are incorporating digital marketing in their annual marketing budget. They are heavily investing in building a strong second-stream of revenue-generating online business (especially after covid-19). Even start-ups understand the importance of digital marketing but tend to wear multiple hats.
Be it developing an in-house digital marketing team or hiring renowned digital marketing experts like Bhavik; one can grow exponentially. But, the DIY attitude and multitasking in the start-ups and small business delay the results. We will share why hiring a Digital Marketer in India is better than being a DIY self-learned expert in the blog.
Ten reasons you must hire a Digital Marketer in India
1. You can’t be the jack of all the trades
Most start-ups expect one person to wear multiple hats. That person can be the founder himself or the marketing professional, but it often leads to chaos and delays. One may feel a sense of pride, having many feathers on a hat. Still, there will be significant differences between the results of a digital marketing expert and a multitalented professional. A multi-tasker can benefit the business in the short-term, but he will be a jack of all trades and a master of none in the long-run. Whereas hiring a digital marketer will set a goal and direction for the business with measured performance.
2. Digital Marketing Experts can overcome technical barriers
A digital marketer is a professional with a Hawkeye vision for the latest trends and technology in the market. Digital marketers in India are well-versed in technical issues, challenges and solutions that will make a site dynamic. They can guide the I.T. guys, web developers and designers on creating a user-friendly website, interface design, installing SEO plugin, etc., to make a Google-friendly website. As a business owner, one may overlook certain technical aspects or lack of technical expertise to guide the team. But, a digital marketer will get the work done effectively with long-term results at a minimal cost.
3. Increased ROI
The end goal of every business is to get a return on investment. As a financial planner or business owner, one cannot predict return within 3-6 months. A digital marketer will help the business earn a return on investment in 3-6 months. A digital marketing expert will understand the business model, pain points of the company, products and services. Accordingly, he will develop a digital marketing strategy. A digital marketer knows which are the ideal social networking platforms to get easy and high ROI. He can guide the team to create campaigns, generate content and design posts that will attract traffic.
4. Your business will become Omnipresent
Today, if you are not online, you are not existing. If you are online in the right way, you can be omnipresent (like God, everywhere and all-encompassing). The virtual world is a new reality, with 80% of the major companies developing a strong digital footprint. Being omnipresent means being everywhere where your target audience is interacting. If you intend to surpass your competitors, earn while asleep, and build your legacy, digital marketing is the way. Digital marketers in India are experienced in creating everything out of nothing, and omnipresent marketing is an ideal way to cross geographical barriers and connect with people anywhere in the world.
5. Increased site traffic and customer engagement
Digital marketing experts have the skills and experience to tap into the infinite reservoir of data and increase site traffic. The marketing campaigns set by the digital marketer will increase your brand visibility on social networking websites resulting in lead generation. But, the actual task is customer engagement and lead conversion. In layman’s term, people may visit your website, but if only they make a purchase or subscribe to the services, the lead will be considered converted. And a digital marketer can create funnels, social media campaigns and content that can increase conversions. Not only will it increase business visibility, but it will also make your business stand out from the clutter.
6. Your business becomes a brand
What makes you different from a hundred other businesses in your industry? A question, if tackled correctly, can make your business a five-star brand. Digital marketers in India help companies create a second stream of virtual revenue and become an international brand. If you intend to build an overseas business, branding is essential, and with digital marketing, you can become a brand with strong values. A brand is like virtual goodwill that will garner the targeted audience’s faith, leading to increased sales and revenue. So, strive to build a brand image and have a positive online reputation that whispers about your business in the world.
7. Gain a competitive edge
The golden rule of business is to adapt to the changes instead of resisting or struggling. The reality of today is you can’t depend on traditional business practices to build a flourishing empire. Only those who can embrace the change and outsource work to talented professionals can achieve a competitive edge. As a business owner, one has to attend to various aspects of the business. Hiring digital marketing experts will give you an edge as a professional will give your inputs for your online business success. As Indians, we are known for waking up and working when the world is sleeping; if you aspire to build a digital empire, get professionals on board.
8. Enjoy Economies of Scale
How can online business help enjoy economies of scale? A business thrives when the cost of production is less, which happens with the increase in demand and sales. A digital marketer’s primary goal is to get warm leads and convert the potential to permanent clients. With online marketing campaigns, email marketing, and targeted content, a digital marketer intends to touch the audience’s pain points and give them a solution. Once the customers find your product or business as a solution they were looking for, then conversion is a matter of time. It will lead to an increase in sales, and you will enjoy economies of scale.
9. Diversify across borders
Business is all about evolving and diversifying. But, how can a company in Delhi reach, communicate and connect with potential buyers in Denmark? The answer is Digital Marketing. Gone are the days of door to door marketing or travelling cross borders to communicate with potential buyers. Digital marketing experts like Bhavik today can target an audience anywhere with the help of geographical marketing. Creating marketing campaigns keeping in mind the regional preferences will help get their attention and expand your business beyond your domestic country.
10. Dynamic digital and content strategies
The primary responsibility of digital marketers in India is to understand the business model and synthesize their strategies with the business model to increase the ROI. Often people debate that a business owner or a senior manager can make better strategies as they know the nerve of their company. But do they have digital and technical competence? Are they up to date with the latest trends and campaign in the digital domain? That’s where you need the assistance of a digital marketer. He will create digital and content strategies, contemplate the platform to use and activities to do. He can create a 180° transformation approach that will yield results, increase productivity and get results in less time.
Bonus point: Accomplish more in less time
The benefits of hiring digital marketing experts are that you can invest time on other activities requiring immediate attention. A professional will handle the marketing, planning, implementing, controlling and remarketing aspect of your business on digital platforms. It will free you from the marketing department, and you can utilize that time on quality control, production, accounting and other business aspects. Thereby, you can accomplish more work in less time and yield better results in less time and budget.
To conclude, while deciding to hire or not to hire a digital marketer in India, one must consider the company’s short-term and long-term goals. Often, the business owners consider financial factors and budget to plan the year, but thinking about the company’s goals will help make the right decision. Investing in digital marketing without hiring a digital marketer is like a ship in the sea without the caption. It may or may not reach the destination, but the journey will be challenging and full of risks.
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