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[Verified] What is the role of a professional SEO consultant?

Posted on by Bhavik Sarkhedi

An SEO marketing consultant or search engine optimization consultant is someone who is an expert on search engine optimization and is paid by businesses and website owners to give them advice on how to get higher rankings, more targeted traffic, and ultimately more profits for their websites. An SEO and digital marketing consultant are different breeds. SEO is a niche area while a digital marketing consultant operates in a broader specialty of which SEO expertise is one aspect. Below, we have listed some of the top job responsibilities undertaken by an independent SEO consultant.

  1. Web Page optimization-An SEO consultant helps structure on page SEO mechanical elements such as integrating H tags, formatting, keyword phrases, keywords synonyms etc. to optimize a particular web page for higher ranking on search results. 
  2. Keyword research and analysis-This involves performing keyword analysis, choosing between long tailed keyword phrases and new potential keyword targets with lower competition and therefore higher profitability etc.
  3. Keyword mapping-An SEO consultant conducts keyword mapping which is basically the process of assigning relevant keywords to different pages on a website based on keyword research.  This is an aspect of on-page search engine optimization that allows search engines to note the page’s relevancy based on a user’s search. 
  4. Respond to and rectify technical issues– An SEO consultant handles all technical issues related to a website such as 404 Error, duplicate content, problems related to XML and HTML sitemap, broken links etc.
  5. Comprehensive website audit-An SEO consultant is in charge of identifying, testing and diagnosing website visibility issues. He/she is also responsible for checking Google indexing status, efficiency of HTML code, traffic statistics etc.
  6. Copywriting-An SEO consultant needs to be able to write effective headlines, metatags, paragraph subheadings and H tags to induce clicks.
  7. Knowledge of Content Management Systems– An SEO consultant needs to be aware of content management systems like WordPress, Hubspot, Buzzsumo, etc.
  8. Awareness of new trends and advanced SEO techniques– An SEO consultant needs to keep abreast of new marketing industry trends like white hat SEO best practices, Google algorithm updates like Panda, Penguin, etc. An SEO consultant also needs to know how to apply advanced techniques to optimize search engine visibility leading to Google knowledge panel visibility, featured snippets, etc.
  9. Knowledge of SEO Software tools-An SEO consultant needs to know how to interpret software data to make recommendations for content. He/she needs to have knowledge of tools like Moz Linkexplorer, SEMrush.com, Hootsuite etc.
  10. Knowledge of creating URL maps-An SEO consultant needs to have the skills needed to create a URL map which is a blueprint document for information architecture portraying the hierarchy of content on a website.
  11. Paid Search Advertising-An SEO consultant needs to be proficient in assessing need for paid search advertising, PPC, Adwords etc.
  12. Offsite SEO and Link building-An SEO consultant focused on organic growth and search results needs to have the knowledge of developing a diversified inbound link profile using a variety of white hat SEO link building strategies and techniques such as Blogger or Influencer Outreach.

Why Do You Need SEO Services?

You might be tempted to conduct your own search engine optimization instead of hiring a professional. If you’re in a competitive business, though, it will be quite tough to succeed on your own. A real estate agency, for example, will wish to score well for terms like “real estate agent near me” or “top real estate agent.”

However, several legal firms may be competing for visibility, and outdoing competitors without specialist expertise and experience can be extremely challenging.

Another factor to consider is the amount of time and skill set required to consistently and properly perform SEO. A effective SEO campaign necessitates a varied range of abilities, including:

  • Content creation
  • HTML
  • Design that is innovative
  • Strategy for the internet
  • Videography
  • UX/UI

They assist with the following:

  • SEO algorithms are constantly updated: Google keeps the intricacies of its SEO algorithm a closely guarded secret, but one thing is certain: it is altered on a frequent basis.
  • Better conversion rates: SEO-optimized websites load faster and are much easier to browse and navigate. They’ll look great on practically any device, including smartphones and tablets.
  • Improve your Google ranking: Search engine optimization (SEO) should be at the core of your online business operations. SEO is the service that is in charge of improving your Google ranking and making you more visible on the internet.
  • Detailed reporting: Knowing whether or not your digital marketing initiatives are working is critical. You must determine whether you are still missing out on essential information. Professionals can give you with a comprehensive report.
  • You will receive high-quality content writing services: You may have heard the phrase “content is king.” It’s true; there’s no point in having a flashy website if it’s not backed up with good content.
  • It’s your best chance of earning web exposure: For startup founders, SEO is the most effective visibility tool. You must be easy to locate online based on a user’s keyword research linked to your business if you want to be seen as a leader in your sector.

The top companies providing the services of a SEO consultant in India are Write Right, Taletel, Dadofad and Estorytellers. These companies provide the services of an SEO consultant in Ahmadabad but are also available for assistance to companies pan India. An SEO consultant is an integral part of a digital marketing consulting team and indispensable for achieving data backed results for businesses big or small.

 

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Boost Your Business Growth With the Best SEO Consultant in India [Enhanced]

Posted on by Bhavik Sarkhedi

Nowadays, everyone is just one click away from finding anything and all thanks to the Google search engine. The majority of people never go to the second page of Google, so if you want to take advantage of Google search to boost your business growth, you must have a great SEO strategy. Google search engine can be a key weapon for your business to attract your customers.

No doubt you can pay for ads, but it won’t give you as benefits as the organic traffic search, which makes SEO even more important. SEO has a huge impact on the customer’s behaviour. Even if you don’t have an online business, you can take full advantage of your SEO. But to make sure your website is optimized, you need the help of  search engine optimization consultant.

 

What is SEO? And its Importance

SEO or search engine optimization is a process of optimizing the online website that will help to them higher rank in search engine results. There are search engine bugs that decide how good or bad the website is, and according to that, they rank them. The better is the website, the more chances it ending up in a higher position, and it will automatically increase visitors. 

If the website is not good enough, it will not go beyond the first page of the search engine, and it will result in less traffic because many people don’t search after the first page. SEO is all about making sure your page is good enough to end up at the top of the Google search rank, which will ensure more traffic. If the page rank is good, then it will cause more traffic, which will result in more conversion rate.

 

Why you need an SEO consultant?

Without proper knowledge of SEO, you won’t be able to optimize your page. That is why you need an SEO marketing consultant.

 

Implementation of latest SEO techniques

SEO consultant in India knows the recent market requirements, and they make sure to make changes with the newest technology and rules. As a business owner, you won’t get much time, or you don’t have enough knowledge about the recent SEO trends or Google algorithm changes. In this case, an SEO consultant can solve your problems by making necessary changes.

 

More Traffic

A higher rank on the Google page means higher traffic on your page, and it will result in higher conversation rates. Organic traffic can give you so many advantages and benefits to grow your business. An SEO and digital marketing consultant can bring you more potential customers by Increasing your Google ranks. 

Unlike ads or paid traffic, organic traffic will make sure the customers will come to your website. With the right SEO strategy, your target customers will land on relevant pages on your website. According to data, Google search influence more than 39% of customers. An SEO consultant has experience in sales funnels and marketing strategies that will be beneficial for your business.

 

Website Maintenance

Website ranking isn’t permanent, and with time, it changes its rank. If you don’t want to lose your position, then website maintenance is important; that is why you need an independent SEO consultant who will make sure your page stays on the top of the organic search. The consultant will monitor your page, create the campaign, analyze data, and more.

 

Get a Great Return on Investment

Hiring an SEO marketing consultant will give you better returns on your investment because SEO is more than appearing on the top spot. SEO means luring the right kind of customers to your door, and these customers are genuinely interested in buying your products or services. The better is your ranking, the more customer will come, and it means more money.

 

Saves Your Time

As a business owner, you won’t be able to give the required time to SEO. Although you can learn about SEO, it will require so much time. If you don’t have experience in optimizing pages, then it will cause errors. You can save yourself from all the trouble by hiring a good SEO consultant for your business.

 

Conclusion

SEO is one of the most powerful tools that will fuel your business growth. With the right kind of approach and mindset, you can be able to achieve your business goals. Not only will it increase the revenue of your business but also it will help your business to function optimally. Hire an SEO marketing consultant today to take your business to the next level.