Steps to Make your Call-to-action Effective
It is important to understand the true essence of Call-to-action or CTA. Usually it is an appeal to the audience asking for immediate action or response to some issue. And CTA buttons are those which are used in a website or the landing pages with the help of which the audience realises the importance of goal conversion. The readers or audience can click on those CTA buttons in order to take action. Nowadays, there are a number of types of CTA buttons, which vary in shape, style and size. The style of the button usually depends on the style of the website as well as the type of CTA. Some common examples of CTA button are – Download buttons, Add to Cart buttons, as well as Sign Up for Free Trial buttons.
The main goal of CTA buttons is to encourage the audience to complete a conversion. These simple steps may help create an effective Call-to-action:
- A few passionate words calling for action is really striking for the readers on a website. Words like ‘Submit’ or ‘Enter’ are very clichéd nowadays. Rather terms like ‘Try’ and ‘Reserve’ must be used which sounds and even looks more appealing. Make sure the words you choose are in sync with the offer or action you are trying to attract people to.
- Make sure your CTA button is clearly visible and easy to find. It would hold no appeal if people had to look for it. The principle of visibility for CTA is holds prime importance. The colour you pick must be appealing and eye-catching; the location of the button must also be strategic. Sometimes, a timely pop-up message with a CTA button also works wonders.
- Depending upon the setting of your website, the shape of your button must be decided upon. Some snazzy shapes are very appealing at times. Simple shapes like square-edged button or a rounded button can attract a lot of footfalls online. One must understand the offer and CTA and then decide upon the apt shape of the button.
- Call-to-actions must be relevant to the main crux of your blog or website. Sometimes simple pop-ups like asking readers to join email lists, or subscribe to a website. Remember that your original headline must reflect the CTA as well as the contents of the blog. Stick to the point.
- The reader or audience must feel that a CTA must have some value for them. They must feel engaged enough to follow your idea or CTA. Sometimes a free guide for some career aspect is a good way to give back something valuable to the audience. This would help build your followers or customer base. It would instil a sense of trust in your readers.
Hence, one must realise that it is not just serious content which would get their ideas across to people. It takes a lot of effort to make an idea popular. A blog must be well equipped with necessary graphics and other colourful aspects and pictorial representations so as to attract more footfalls. Moreover, a call-to-action tab is helpful in letting the audience know that you are serious about the idea and you have given it your full potential. Make it appealing enough, and footfalls would surely follow you.