In 2025, a startup founder’s personal brand can make or break their company’s success. An APCO Worldwide survey found that 77% of consumers say a CEO’s reputation directly affects their willingness to invest, and 70% say thought leadership by a CEO positively shapes their view of the company. Millennials are even more convinced, 84% acknowledge this influence. When a founder actively builds a clear, compelling personal brand, it drives tangible business outcomes from financial performance to customer trust.

Little wonder that content-driven founder branding, where CEOs and executives use content to position themselves as thought leaders, has become a must-have strategy. From boosting personal brand SEO (so your name dominates Google results) to executing an executive LinkedIn strategy (so your posts engage thousands of followers), content is the new currency of credibility for leaders.

Two agencies leading this charge are Funky Marketing and OhhMyBrand, each claiming to turn founders into industry influencers through strategic content. But who truly does content-driven founder branding better? In this in-depth guide, we’ll compare Funky Marketing’s funky B2B approach with OhhMyBrand’s comprehensive personal branding system. We’ll benchmark both against industry leaders like SimplyBe. Agency, Brand of a Leader, and Prestidge Group agencies are setting the bar in executive branding to see how they stack up. Along the way, we’ll explore practical frameworks, real examples, and case studies of personal branding done right. By the end, you’ll know exactly which partner (and strategy) can best help you build a magnetic founder brand. Let’s dive in.

What Is Content-Driven Founder Branding?
Content-driven founder branding is the practice of building a founder’s or executive’s personal brand through valuable content creation and strategic storytelling. Instead of relying solely on press releases or corporate marketing, the leader becomes a content creator sharing insights via blogs, LinkedIn posts, videos, podcasts, and more to establish authority and trust.

A strong executive personal brand combines strategy, storytelling, and visuals to build influence. The founder “becomes the brand” for their company, using content to humanize the business and connect with audiences on a personal level. This approach typically involves:

• Defining a unique narrative and voice: Identifying what makes the founder’s perspective unique — their story, vision, values and crafting messaging around it.
  
• Consistent thought leadership content: Regularly publishing articles, social posts, videos, or podcasts that provide insight and value. This content showcases expertise while subtly reinforcing the company’s mission.
  
• Multi-channel presence: Ensuring the founder is visible where their audience is, especially on LinkedIn and Google. This includes an executive LinkedIn strategy and personal brand SEO tactics, so authoritative content and positive coverage appear when someone searches the founder’s name.
• Authenticity and engagement: Unlike faceless corporate branding, founder branding is rooted in authenticity and interaction. The founder engages directly with their audience, responding to comments, participating in industry conversations, and demonstrating real human personality. According to Forbes, 86% of consumers say authenticity is a key factor in deciding what brands they support, so a genuine personal brand goes a long way.
• Strategic visibility-building: This may include getting featured in media (guest articles, interviews), speaking at conferences or on podcasts, and building credibility markers like a strong personal website or even a Google knowledge panel. The goal is to position the founder as a recognizable authority in their field.

Content-driven founder branding turns the founder into a magnet for opportunity. A well-known adage in branding is “your reputation arrives before you do.” When you flood the digital world with insightful content and a cohesive personal narrative, your reputation precedes you in every room and every Zoom call.

As OhhMyBrand emphasizes, “the most powerful person in the room is the one whose reputation arrived first.” Their approach is to shape the message, define the position, and build the presence of a founder so that the right people hear about you before you’ve even met. In short, content-driven founder branding means proactively controlling your narrative through content. It’s a blend of marketing and leadership turning a CEO into a thought leader whose ideas and personality extend the company’s brand in an organic, trusted way.

Why Founder Branding Matters in 2025
If you’re a startup founder or executive wondering whether investing in your personal brand is worth it, consider the data. A chief executive’s personal brand is no longer optional, it’s a strategic asset. Nearly 48% of a company’s reputation is attributable to the CEO’s personal brand, according to Burson-Marsteller.

In an era of heightened transparency, customers, employees, and investors want to see the person behind the company. Neglecting your personal brand could mean leaving trust and opportunity on the table.

Social media has made executive visibility more impactful than ever. Studies show 82% of people are more likely to trust a company whose senior executives are active on social media, and 77% are more likely to buy from one when the CEO shares content with authenticity and insight. These leaders earn trust and loyalty. A silent or faceless founder, by contrast, can make a company seem distant or generic.

As the Ultimate Guide to Personal Branding for CEOs notes, not taking charge of your narrative is riskier. Your absence could let others control your story.

There’s a clear ROI to personal branding. Founder-driven thought leadership attracts clients, employees, and investors. That same APCO survey showed that a strong CEO reputation influences investment and buying decisions. Another study found that investors are willing to pay a premium for companies led by reputable CEOs. Internally, a well-branded leader boosts morale and attracts talent; people want to work with visionary leaders.

 Crucially, content-driven branding is one of the most cost-effective ways to market today. High-quality content can generate three times as many leads as traditional marketing while costing 62% less. For a founder on a budget, building a personal brand through content  such as LinkedIn posts, blogs, and media interviews can outshine expensive ad campaigns. In fact, 61% of consumers say they’re more likely to buy from a company that delivers unique content, especially when it comes directly from the founder.

In short, investing time in thought leadership pays dividends in brand equity that directly translates to business growth.

The year 2025 has also introduced new dimensions to personal branding, particularly in the context of AI search and digital visibility. With AI-driven search assistants like ChatGPT and Bing’s AI summarizing answers about people, being recognized by these systems is now crucial. A founder with a robust digital presence will be surfaced as an expert, while one without content risks digital invisibility.

The bottom line is that founder branding is not a vanity project, it’s a growth strategy. It builds trust (credibility matters), opens doors (partnerships, speaking gigs, press), and insulates your company’s reputation (half of which, remember, is tied to you as the leader).

Now that we understand why it matters, let’s look at how two notable agencies approach this task and how they compare.

Funky Marketing: B2B Content with a Personal Twist

Funky Marketing is a Serbia-based agency led by Nemanja Zivkovic, and it made its name on bold B2B marketing strategies. Their slogan is telling: “B2B done differently. With a bit of funk.” Funky Marketing’s core mission is helping B2B companies generate revenue through better positioning, planning, and execution, with creativity and boldness. What does this have to do with personal branding? Quite a lot. Funky Marketing’s philosophy recognizes that customers want to know the person behind the brand and engage on an emotional level. Modern buyers gravitate to companies with a human narrative, not just a good product. As their profile puts it: “Your success is no longer driven by what your product does, but by who you are as a brand. Companies that win are creating stories about who they are, why they matter, and how they make people’s lives better.” This reflects the essence of founder branding: the founder’s story and persona become a strategic marketing asset.

In practice, Funky Marketing often intertwines personal branding with B2B demand generation by heavily leveraging LinkedIn and content marketing. Nemanja Zivkovic himself is a LinkedIn influencer (dubbed “LinkedIn’s Rising Star of Marketing” on his podcast) and exemplifies the power of consistent content. He hosts The Funky Marketing Show podcast and regularly shares insights on LinkedIn about marketing and leadership. One of Funky Marketing’s clients, a consultancy that coaches CEOs on personal branding, hired them specifically to improve those CEOs’ LinkedIn profiles and content strategy. Funky Marketing worked closely on LinkedIn profiling, best practices, and a tailored approach for those executive clients, providing 24/7 support in polishing their online presence. The result was satisfied clients and even educational products like a Master Class on mastering LinkedIn, co-developed with Funky Marketing’s CEO to help more leaders build their brands.

This example shows Funky Marketing isn’t just about company branding; they actively help individual founders and executives shine online, especially on LinkedIn. LinkedIn is Funky Marketing’s playground for founder branding. Nemanja frequently advises on executive LinkedIn strategy through real-life examples. For instance, he stresses engaging with your network consistently: if you stop engaging, you disappear from their feed, and you miss out on referrals and repeat business. In one podcast episode, he explains how commenting on client posts, messaging contacts with feedback, and maintaining social visibility leads to more referrals and sales, because clients who see you regularly will think of you first. This reflects Funky Marketing’s tactical approach: use LinkedIn not only for broadcasting content but for two-way engagement that reinforces your expertise. Their goal is to transform a founder’s LinkedIn presence from a static resume to a dynamic content hub that generates inbound interest.

When it comes to frameworks, Funky Marketing approaches personal-brand-as-demand-gen with a structured strategy. They often implement their Funky Marketing Growth Framework for clients, a holistic plan covering marketing strategy, content distribution, and creative production. Step one focuses on cutting through the noise with the right positioning and messaging, which for a founder might mean honing a unique point of view. Then they amplify that message via multi-channel content distribution, heavily featuring social media (LinkedIn, communities, word-of-mouth) to develop audience and demand. Throughout, Funky Marketing emphasizes research, strategy, and continuous optimization. They are data-driven in figuring out what content resonates and what doesn’t, and they iterate to boost engagement. Essentially, they treat a founder’s personal brand as a growth engine, not far removed from how they’d treat a product marketing campaign. The difference is that the “product” is the founder’s own reputation.

Strengths of Funky Marketing’s Approach:
They excel at content creation and social engagement for founders who want to drive business results. Their B2B pedigree means they tie personal brand efforts to pipeline metrics  for example, more LinkedIn engagement leading to more leads or opportunities. They also bring a fun, creative flair that can help a founder stand out in a traditionally stuffy corporate world. Clients praise their openness, flexibility, and visionary thinking in modern marketing. Funky Marketing is particularly well-suited for founders in the B2B or tech space who want to leverage LinkedIn and thought leadership to generate demand.

Potential Gaps:
Funky Marketing’s focus is somewhat narrower in the context of personal branding. They shine on social content strategy, especially LinkedIn, but they are not a full-service personal branding agency. Their website and services emphasize B2B demand generation more than comprehensive executive branding. For instance, things like SEO for personal name, PR, or speaker placement aren’t core offerings mentioned in their marketing. If your goal is purely to build a holistic personal brand presence, including website, press, and SEO, Funky might cover some but not all aspects. That’s where a dedicated personal branding agency like OhhMyBrand comes in.

OhhMyBrand: Personal Branding with SEO and Strategic Content

OhhMyBrand is a personal branding agency that positions itself as a specialist in turning entrepreneurs, founders, and executives into industry thought leaders. In contrast to Funky Marketing’s broad marketing remit, OhhMyBrand lives and breathes personal branding. It’s described as “an awarded and recognized personal branding agency and LinkedIn branding consultant” that helps you grow your business organically. The agency’s ethos is about blending creativity, storytelling, and design to transform a personal brand into a compelling narrative that stands out in today’s market. They go beyond just pretty visuals or basic content. “OhhMyBrand goes beyond aesthetics, it’s about creating meaningful connections, boosting credibility, and positioning clients as industry leaders.” This warm, soulful approach (built by a founder who’s “walked the path” himself) sets the tone for how they handle content-driven founder branding.

At OhhMyBrand, everything starts with strategy and ends with strategic content. A senior strategist at the agency sums up their philosophy: “Patience. Precision. And a refusal to publish anything ordinary.” In practice, they build personal brands that work around the clock, online and offline, everywhere your name is seen or spoken. This means they take a comprehensive view: your LinkedIn, your Google results, your personal website, your press quotes, even how your name appears in AI-driven searches, all should consistently reinforce your brand. Every element is intentional; nothing is left to chance in crafting the founder’s digital presence.

OhhMyBrand’s services reflect this 360° approach. Their offerings include Digital PR & Thought Leadership, LinkedIn Reputation Management, SEO Consulting, Personal Website (Webflow) Design, and Brand Strategy, essentially covering all pillars of personal branding. If you engage OhhMyBrand, they can help you with content creation (blogs, articles) to showcase thought leadership, SEO optimization to ensure you rank for your topics, LinkedIn strategy to grow and engage your executive audience, public relations to get you featured externally, and even visual branding and websites to present a polished image. It’s the kind of one-stop shop that busy executives appreciate. And they have the pedigree. The agency’s founder, Bhavik Sarkhedi, is a Forbes Global Branding Expert who has built 160+ personal brands across 14 countries, turning clients’ ambition into clarity, momentum, and authority. In total, OhhMyBrand boasts over 100+ personal brands amplified globally through their programs. This track record lends credibility when they say they know how to take someone “from unknown to known.”

One thing that differentiates OhhMyBrand is its strong integration of SEO (search engine optimization) into personal branding. They recognize that LinkedIn alone isn’t enough; a founder needs to be searchable on Google and even visible in emerging areas like voice and AI search. A striking case study from OhhMyBrand is the story of how they helped “The Brand Professor” Sahil Gandhi rebuild his digital presence for the age of AI. Despite Sahil’s offline reputation as a top brand strategist to Fortune 500 founders, his online presence was fragmented. OhhMyBrand stepped in to create coherence, merging his personal name and moniker into one unified identity, then rewriting his entire digital footprint around that identity. They weren’t chasing vanity metrics; they were building recognizability “across systems – from Google to Gemini, LinkedIn to ChatGPT.” In just 49 days, they took his website’s Domain Rating from 0 to 34 (a massive SEO gain) and achieved top visibility for key phrases like “top brand strategist” and “brand strategy expert,” all through organic content and strategic backlinks. He began showing up in 3 out of 10 searches in various AI overview tools as well. Importantly, this was done with no paid traffic, all organic content and SEO precision. At the same time, they optimized his LinkedIn profile and content such that consistent inbound leads were coming via LinkedIn directly to his (newly optimized) services page.

This case is a powerful example of content-driven founder branding done right: Search engines recognize him. AI systems recommend him. LinkedIn drives real business. As OhhMyBrand puts it, that’s “the quiet power of consistency meeting the right strategy,” when your name carries weight everywhere.

OhhMyBrand’s approach also involves thoughtful storytelling and personal touch. They often showcase transformations like turning a “behind-the-scenes operator” into a frontline AI thought leader, or helping a creative entrepreneur translate intuition into a full brand ecosystem. These stories underline how content plus personal branding strategy can redefine someone’s career. Another client was even able to become a Top 3 CIO Awards Finalist after elevating his profile with OhhMyBrand. By creating authoritative content and a clear narrative, the agency helps clients move from “expert” to “industry authority” in their domain.

Strengths of OhhMyBrand’s Approach:
It is holistic and tailored. They cover all bases: from your social media presence to your Google search results. Their emphasis on quality (no “ordinary” content) means they focus on depth, making sure every blog post or LinkedIn article strengthens your positioning. They also operate as strategic partners; many clients testify that Bhavik “builds brands and sculpts legacies,” turning quiet expertise into undeniable authority. The warm but authoritative tone they bring (a “trusted advisor with strategic branding expertise”) makes the process collaborative and confidence-inspiring. Practically, they provide one-on-one strategy, ghostwriting/content creation, profile optimization, SEO tech work, and PR pitching. It’s like having a personal CMO for your brand.

Given their global perspective (clients across USA, UK, India, etc.), OhhMyBrand also benchmarks your personal brand against international standards. They ensure that if someone searches your name or “CEO of [industry]” anywhere on the internet, you own that first impression. And as we saw, they even future-proof it for AI. Few agencies go that far.

Potential Consideration:
OhhMyBrand’s comprehensive service might be overkill for very small-scale needs. If a founder only wants a quick LinkedIn refresh and a month of content, OhhMyBrand will certainly do that, but their real value shines in long-term brand building. They often work best with founders who are ready to invest in a multi-month strategy (and who have a lot to say). Also, being a premium, award-winning agency means it’s not the cheapest option — it’s an investment in your legacy. For those committed to that journey, however, the ROI in authority and inbound opportunities can be enormous.

Benchmarking Funky Marketing and OhhMyBrand Against Industry Leaders

To put Funky Marketing and OhhMyBrand in context, let’s see how they compare with a few industry-leading personal branding agencies often cited as the gold standard:

SimplyBe. Agency (Chicago, USA): Founded by Jessica Zweig in 2014, SimplyBe. is a boutique personal branding and content firm focused on C-suite leaders. They emphasize authenticity and have helped executives at Google, Pinterest, Salesforce, Verizon, and other blue-chip companies develop social media strategies, thought leadership content, and speaker profiles. Their services range from brand messaging and personal vision statements to content writing and media coaching. SimplyBe. often works on one-on-one coaching and workshops (popular among women leaders) and has been featured in Forbes for its thought leadership in executive influence. The core of SimplyBe.’s approach is helping individuals “harness the power of their personal brands to increase recognition and ROI.” They operate with the mantra of authenticity and being (hence the name “Simply Be”).

Brand of a Leader (Montreal, Canada): Co-founded by Marina Byezhanova, Brand of a Leader is a personal branding agency specializing in Gen X entrepreneurs and executives. They tout a mission to “scale the voices” of the world’s most inspiring leaders. In practice, they serve entrepreneurs and Fortune 500 execs in North America, often Gen X leaders looking to cement their legacy before retirement. Their services span executive branding, from long-term mentorship programs to social media strategy and content. Brand of a Leader’s process is very framework-driven: for example, they will uncover your true brand essence, build a strategy to scale your influence, and then co-create and co-execute content with you. This mirrors what many see as best practice, first, get the brand story right, then plan the platform strategy, then consistently produce content. They are known for a refined, engaging process and have been featured in entrepreneur magazines in Canada for their work.

Prestidge Group (NYC & Dubai): Prestidge Group is one of the world’s first personal branding agencies and positions itself at the high end, catering to high-profile leaders, HNW individuals, and celebrities. They offer “Personal Branding, PR & Production for High-Profile Leaders,” crafting thought leadership and managing personal brands for C-level execs, tech experts, investors, and more. Their speciality is combining traditional PR with social media branding. They will elevate your personal brand, create engaging content, build your social following, and secure you media coverage and keynote speaking opportunities. If you want to be on the cover of a magazine or land a TEDx talk, Prestidge Group has the connections. Essentially, they function as personal PR agents plus brand strategists, managing a leader’s reputation from A to Z, including press, social media, personal websites, even Wikipedia pages and verification services. This is a top-tier service for those who need full-service executive branding and public relations on a global scale.

How do Funky Marketing and OhhMyBrand compare to these leaders?

Funky Marketing overlaps with these agencies in recognizing the importance of content and social media for executives, but it’s more niche. Unlike SimplyBe or Prestidge, Funky Marketing doesn’t explicitly offer PR or one-on-one personal brand coaching beyond the LinkedIn/content arena. It is closer in spirit to a content marketing agency that also polishes the founder’s brand as part of boosting the company brand. This can work well if you’re in B2B SaaS or tech. Funky Marketing’s style might align closely with a scrappy startup mindset focusing on LinkedIn hustle, community building, rather than photoshoots or personal websites.

OhhMyBrand, on the other hand, stands toe-to-toe with the likes of Brand of a Leader and Prestidge Group. Like those firms, OhhMyBrand provides end-to-end personal branding services, from brand identity (messaging) to content creation to PR. They combine many strengths of the others: the content-centric, authenticity-driven approach of SimplyBe, the entrepreneurial focus and clear framework of Brand of a Leader, and even a touch of the PR/media savvy of Prestidge Group. For example, OhhMyBrand’s inclusion of Digital PR, thought leadership, and SEO means they ensure a client gets not only content on their own channels but also coverage on external sites and high Google rankings, a mix of what a PR firm and an SEO consultant would do, but tailored for an individual’s brand. Not every agency covers that.

It’s also worth noting recognition: OhhMyBrand’s founder, Bhavik Sarkhedi, is highlighted as an influencer founder with deep expertise in CEO/founder branding alongside other industry experts, signalling that within the personal branding industry, OhhMyBrand is seen as a top player. SimplyBe’s Jessica Zweig is often cited in the media, Prestidge Group’s Briar Prestidge is known as a pioneer in executive branding, and Brand of a Leader’s Marina Byezhanova speaks frequently on personal branding. Bhavik Sarkhedi belongs in that tier of experts, particularly with his thought leadership in personal brand SEO and content.

In summary, Funky Marketing is somewhat unique. It’s not typically listed among pure personal branding agencies because its DNA is B2B demand generation. But it does a commendable job using content and social strategies to elevate founders in the service of business goals. OhhMyBrand, by contrast, is very much a direct personal branding competitor to the big names and arguably more innovative in the SEO and content integration they offer.

For a founder deciding between them, the choice might come down to scope. If you want just LinkedIn growth and some content marketing to support your startup’s demand generation, Funky Marketing can deliver that with flair. If you want a comprehensive personal brand build-out, the kind that could land you speaking gigs, a strong Google presence, and make you the “face” of your industry, OhhMyBrand or a similar full-service agency is likely the better fit. And among full-service agencies, OhhMyBrand has the advantage of blending the creative storytelling with the technical SEO and digital prowess needed in 2025’s landscape.

Practical Frameworks and Examples of Personal Branding

Funky Marketing and OhhMyBrand both use frameworks or step-by-step approaches to engineer a founder’s brand. Let’s distill a practical framework for content-driven founder branding, borrowing from their best practices and those of industry leaders.

1. Discover Your Brand Essence (Clarity Phase)

This foundational step defines who you are as a brand. It involves introspection and messaging development. Agencies like Brand of a Leader call this “architect your brand,” uncovering everything that makes you uniquely you and crafting it into a clear personal value proposition. At this stage, you’ll typically work on your personal story, mission, values, and the key themes you want to be known for. OhhMyBrand, for instance, will identify what message you want to own and what positioning you should take in your industry (e.g., are you the visionary innovator, the customer-centric champion, or the technical guru with a human touch?). By the end of this phase, you should have a personal brand statement or narrative and perhaps even a personal slogan. Think of 2-3 topics or pillars that all your content will revolve around; these should align with your expertise and what your audience cares about.

2. Build a Content Strategy (Planning Phase)

With clarity on your brand, the next step is to plan how to communicate it. This includes choosing platforms (LinkedIn, personal blog, YouTube, etc.) and formats (written articles, videos, podcasts) that best suit you and your audience.1 In Brand of a Leader’s framework, this is “build a scaling strategy,” a plan to use your personal brand to achieve your goals.2 OhhMyBrand would call it crafting a blueprint for online and offline presence, deciding where you need to be seen and how frequently. For example, you might decide to publish two LinkedIn articles per month, one guest column per quarter, speak on a podcast once a month, and steadily optimize your website content for SEO. Funky Marketing’s content plans often ensure multi-channel distribution, meaning a core idea might be repurposed into a LinkedIn post, a Twitter thread, a short video, etc., to maximize reach. A smart content strategy also includes SEO research: figure out what terms people might search related to your expertise (e.g., “AI healthcare speaker,” “fintech thought leader [Name]”) and plan content that targets those queries.3 Set up a content calendar aligning with industry events or company news for relevance.4

3. Optimize Your Platforms (Execution Phase 1 – Profiles and SEO)

Before you start heavy content creation, get your digital house in order. This means optimizing your LinkedIn profile (professional photo, compelling headline, summary that tells your story, featured links, and regular activity), essentially what Funky Marketing did for those CEOs, giving them a polished LinkedIn presence with best practices.5 It also means building or refining your personal website or an About page with your bio and achievements (OhhMyBrand often designs personal websites on Webflow as part of this).6 Importantly, nail down the SEO basics: ensure that a Google search for your name shows accurate, positive results. You might need to update your bio on your company site, create a Google Knowledge Panel (Prestidge Group even offers this service), or publish content on high-authority sites to push up your visibility. In Sahil “Brand Professor” Gandhi’s case, OhhMyBrand unified his fragmented online mentions under one SEO-optimized identity and secured backlinks from reputable sources, quickly boosting his domain authority so that Google associated him with terms like “top brand strategist.”8 Consider setting up Google Alerts for your name to monitor mentions. This platform optimization phase ensures that once you start broadcasting content, anyone who checks you out will see a credible, professional, and consistent image.

4. Create Valuable Content Consistently (Execution Phase 2 – Content Creation)

Now comes the heart of content-driven branding: regularly creating and sharing content that reinforces your narrative and provides value. Follow the plan from step 2, but be ready to iterate based on feedback. Quality trumps quantity; remember OhhMyBrand’s mantra of “no ordinary content.” Each piece of content should either educate, inspire, or inform your target audience. Some content ideas: share lessons learned from your founder journey, comment on industry news with your expert take, publish how-to guides or “ultimate guides” in your domain, showcase successes (case studies, client stories) in a storytelling format, and occasionally share personal anecdotes that humanize you (authenticity!). Engaging content could also include interviews or collaborations, for example, host a LinkedIn Live chat with another expert. As you post, use visuals when possible (people remember faces; share a speaking photo or a short clip). Also, pay attention to engagement: Funky Marketing emphasizes responding to comments and engaging with others’ posts to stay visible. This not only boosts algorithm reach but also builds community. Aim for a consistent cadence (e.g., weekly LinkedIn posts, monthly blog) that is sustainable for you. Over time, this library of content becomes your thought leadership portfolio.

5. Distribute and Promote (Execution Phase 3 – Amplification)

Content creation is half the battle; getting people to see it is the other half. Use your network to amplify your posts; for example, personally share your new blog with a note to certain contacts, or tag relevant people or companies in your posts when appropriate. Leverage internal company channels too (if your team can reshare, that’s extra reach). For bigger pieces like a comprehensive guide or a press feature, consider a mini PR push; OhhMyBrand often does Digital PR, meaning they’ll help get your content featured or republished on other platforms for more exposure. You can also repurpose content across formats: turn a blog post into a slide deck, or a podcast into a series of short LinkedIn text posts. The idea is to squeeze maximum ROI from every insight you produce. Tools like newsletters or email updates can keep your professional circle in the loop on your thought leadership and don’t forget SEO during distribution: share your articles in a way that they earn backlinks (maybe a friendly acquaintance links to your post from their site, etc.), because backlinks will raise your search profile. In Sahil’s case, distributing content with high-authority backlinks was key to his starting to appear across Google and even AI search results.

6. Engage and Network (Ongoing – Community Building)

A personal brand flourishes when it’s not just broadcasting but conversing. Make sure to actively engage with comments on your posts; respond to questions, thank people for their input, and occasionally ask questions to encourage discussion. Join relevant industry groups or online communities (be it LinkedIn Groups, specialized forums, or Twitter chats) and contribute there. This not only spreads your name but also keeps you attuned to what your target audience cares about. Funky Marketing’s advice here is clear: stay top-of-mind by staying in the conversation. If you vanish for months, people forget you. If you consistently show up with value, you become a familiar and trusted figure. Over time, this leads to organic opportunities: people will start inviting you to speak at events, collaborate on projects, or they refer clients to you because “you’re the person that comes to mind” for X topic. That’s the tipping point where your personal brand starts yielding inbound benefits without you having to push.

7. Evolve and Iterate (Refreshing Phase)

Brands are not static, and neither is personal branding.13 Every few months, review what’s working and what’s not. Which content got the most engagement or positive feedback? Which platform is growing fastest for you? Adjust your strategy accordingly. Maybe you find your audience loves short video tips; double down on that. Or perhaps your LinkedIn gained a lot of followers after a viral post; analyze why and try to replicate the elements that made it resonate. Also, update your messaging as your career evolves. New achievement? Add it to your bio. New topic you’re passionate about? Start weaving it in. The goal is to keep your personal brand authentic to who you are today, while remaining consistent in your core identity. If working with an agency like OhhMyBrand, they will often schedule periodic strategy calls to refine your content angles and make sure the branding aligns with any new business goals or market trends.

This framework, summarized as Clarity → Strategy → Optimize → Create → Amplify → Engage → Evolve, provides a roadmap any founder can follow to build their brand. Both Funky Marketing and OhhMyBrand implement versions of this. For example, OhhMyBrand will methodically guide a client through clarifying their positioning, then producing high-quality content and PR to amplify that positioning, and finally measuring and tweaking based on results (they might track metrics like domain authority growth, LinkedIn engagement rates, inbound inquiries, etc., as we saw with their case study metrics). Funky Marketing might put extra emphasis on the engagement step, given their focus on social interaction and community word-of-mouth. Ultimately, the framework is about turning a founder’s expertise and personality into a strategic asset through content.

Funky Marketing vs OhhMyBrand: Who Does Founder Branding Better?

Let’s address the big question: Funky Marketing vs OhhMyBrand – who does content-driven founder branding better? While both are effective in their own realms, the scales tip in favor of OhhMyBrand as the more robust solution for personal, content-driven branding for founders and executives. Here’s why:

Specialization and Focus

OhhMyBrand’s entire business is personal branding. Every service they offer, be it LinkedIn reputation, SEO, or thought leadership content, is laser-focused on building an individual’s brand. Funky Marketing, while very savvy in content, splits its focus between company demand generation and some personal brand consulting. If you’re an executive whose primary goal is your brand (and by extension your company’s narrative), OhhMyBrand brings a dedicated, specialist team. They have, as noted, built over 160 personal brands and treat them as a craft. Funky Marketing, by comparison, might juggle your personal brand needs with other B2B marketing tasks. You’ll likely get more depth and hand-holding from OhhMyBrand in this specific arena.

Comprehensiveness of Services

OhhMyBrand is essentially an end-to-end personal branding factory, from crafting your story to designing your website to managing your SEO and press. Funky Marketing’s strength is content strategy (especially on social media) and perhaps advising on messaging, but they don’t claim to, for instance, run PR campaigns for speaking slots or ensure your Wikipedia page is up to date. Agencies like Prestidge Group or OhhMyBrand cover those bases if needed. So if you want the one-stop, “make me a thought leader everywhere” treatment, OhhMyBrand is the clear winner. Funky Marketing could be one component of that (for LinkedIn content creation, say), but you might need other resources to handle what they don’t.

Personal Brand SEO Mastery

A major differentiator is SEO and Google presence. OhhMyBrand has demonstrated mastery in getting founders to rank for important keywords and even appear in AI search contexts. Funky Marketing’s case studies and content, on the other hand, largely revolve around social engagement and revenue generation through content; not much is said about SEO wins for personal branding. In today’s environment, owning your Google results is huge (imagine a potential investor Googling you – with OhhMyBrand, you’d have a full page of high-quality hits about you). On this front, OhhMyBrand is ahead of Funky Marketing. They treat a personal name almost like a brand keyword to dominate search.

Frameworks and Strategic Rigor

Both agencies use strategic frameworks, but OhhMyBrand’s process is very formalized and data-informed. They start with strategy (“patience and precision” planning your brand), and end with measurable outcomes (like tracking that your content is now showing up in AI assistants or that your LinkedIn inbound leads grew X% after a campaign). Funky Marketing is strategic too, but their metrics of success often tie back to company pipeline or engagement, which, while valuable, might not capture full personal brand equity. If you’re looking for a personal brand playbook that’s yours to keep (so even if you left your current startup, your personal brand remains strong), OhhMyBrand provides that in a documented, repeatable way. They essentially future-proof your personal brand.

Tone and Personal Touch

This might seem subjective, but the tone each agency uses could attract different founders. Funky Marketing brings a bold, edgy vibe (“with a bit of funk”), which can be great for founders who want a modern, maybe slightly renegade personal image. OhhMyBrand, conversely, balances warm and authoritative positioning, you as a trusted expert with polish and heart. Depending on your style, one might resonate more. However, when it comes to appealing to professional, executive audiences, the OhhMyBrand tone of blending strategic expertise with authenticity arguably has broader appeal. They come across as thought partners in your success.

Results and Case Proof

Both have strong testimonials, but let’s consider evidence. Funky Marketing has client quotes about “satisfied clients” and new opportunities from their LinkedIn work. OhhMyBrand can point to concrete achievements like client X became an award finalist, client Y’s search visibility jumped and now gets inbound leads weekly, etc. The ability to cite those kinds of outcomes gives OhhMyBrand the edge in proving its approach works in a tangible way. Additionally, OhhMyBrand itself practices what it preaches: Bhavik Sarkhedi’s content (like the Top 20 CEO Branding Agencies article) is a demonstration of thought leadership that ranks and gets cited. They invest in content and SEO for their brand, which is reassuring for clients who want the same.

In a head-to-head comparison, if a startup founder asked which agency would better build their personal brand through content, the weight of evidence leans toward OhhMyBrand as the more all-encompassing and outcome-driven choice. Funky Marketing might do a great job on the content front and is a strong choice if your goal is tightly aligned with marketing-qualified leads and social buzz, particularly in B2B. But if your goal is industry thought leadership, a powerful personal brand SEO footprint, and a legacy as a founder, OhhMyBrand is built to deliver exactly that. They simply have more tools in the toolbox for personal branding, whereas Funky Marketing brings one very shiny tool (content marketing), which might not build the whole house.

Conclusion: Building Your Founder Brand with the Right Partner

Crafting a content-driven founder brand is no longer a luxury; it’s a strategic imperative for modern executives and startup founders. As we’ve seen, both Funky Marketing and OhhMyBrand understand this and bring valuable approaches to the table. Funky Marketing injects a fresh, social-focused strategy that can energize your LinkedIn presence and drive engagement among the B2B crowd. OhhMyBrand offers a comprehensive, deeply strategic branding journey that ensures your name commands attention everywhere it appears: on LinkedIn, Google, the press, and even in AI-driven contexts.

For founders and executives who are serious about transforming their personal brand into a growth engine for their business, OhhMyBrand emerges as the clear winner in this comparison. The agency’s blend of content, SEO, LinkedIn expertise, and PR savvy provides a one-stop solution to not only amplify a founder’s voice but also convert that influence into tangible results (from inbound leads to speaking opportunities). OhhMyBrand doesn’t just promise to make you visible; they have a track record of making clients thought leaders in their fields. They will work with you hand-in-hand to “take you from unknown to known,” crafting a personal brand that is both authentic to you and strategically positioned for your business goals.

As a startup founder or executive, you have a million things on your plate – product development, fundraising, hiring – but investing in your personal brand is one task you can’t afford to ignore. The good news is, you don’t have to do it alone. Whether you’re drawn to Funky Marketing’s bold content playbook or OhhMyBrand’s full-service personal branding mastery, the key is to start. Begin sharing your story, engage your audience, and build that reputation brick by brick with content. And if you want a trusted guide on this journey, you now know who stands out.

Ultimately, a powerful founder brand will open doors you never even knew existed  from unsolicited partnership opportunities to being seen as a leader in your space. It’s the kind of asset that grows over time and pays dividends in every venture you undertake. So ask yourself: Where do I want my personal brand to be six months from now? If you’re ready to elevate your presence and influence, consider reaching out to OhhMyBrand for a strategic personal branding consultation. With their proven frameworks and personalized approach, you can transform from a well-kept secret into a well-known authority in your industry.

Ready to build your personal branding legacy? Connect with OhhMyBrand today and take the first step toward becoming the go-to name in your field. Your future brand and, by extension, your company’s future will thank you for it.