When people ask what I do, I say I help people and brands figure out who they really are  before the internet decides for them. That’s the heart of everything Sahil Gandhi and I do. Our new personal branding ebook, “Become Someone From No One,” tells the story of how two creators turned clarity into a business philosophy.

Through Ohh My Brand, I help professionals and entrepreneurs build personal brands that feel real. No gimmicks, no copy-paste formulas. Just honest stories told strategically. Sahil runs Brand Professor, a brand strategy agency that helps companies do the same thing on a business scale  by defining their positioning, message, and purpose before they start promoting themselves.

Then there’s Blushush, our creative design studio, where everything we build  from websites to brand identities  starts with strategy. It’s where our ideas come to life visually. Together, our ventures form a triangle of clarity: Ohh My Brand gives you a voice, Brand Professor gives you direction, and Blushush gives you design. And through our book, we’re showing people that the journey from no one to someone is clarity, consistency, and courage. In this blog, we are going to cover some hard and harsh lessons in personal branding.

Being in the Shadows

Early in my career, I often felt like I was standing in a crowded room, speaking, but nobody was listening. I was delivering quality work, meeting deadlines, and doing everything I thought would get me noticed. Yet, recognition always seemed to go elsewhere. I saw professionals with less expertise but stronger visibility getting the attention, the opportunities, and the trust I longed for.

This was my wake-up call. I realized talent alone was not enough. Visibility was the true currency of influence. And if I wanted to move forward, I needed to stop hiding in the background and start building my personal brand.

Purpose Before Popularity

Like most beginners, I initially thought personal branding was about showing off. But I quickly learned that visibility without meaning feels empty. That is when I focused on finding my personal brand purpose.

The purpose goes way beyond just sounding impressive. It is about answering a simple but powerful question: What do I want to be remembered for? For me, that clarity changed everything. I stopped chasing every opportunity and started aligning my work, content, and communication with that purpose.

With purpose came consistency. And with consistency came credibility.

Storytelling That Resonates

Once I had clarity, I realized that numbers and facts were not enough to connect with people. When I shared a story about a failure I had experienced, the response was overwhelming. People reached out, engaged, and connected with me in ways they never had before. That was the day I truly discovered personal branding through storytelling.

Stories make us human. They highlight just what we have achieved along with who we are and why our journey matters. A founder pitching numbers may sound impressive, but a founder sharing a story about the problem they solved makes people listen and care.

Building Frameworks for Branding

Storytelling gave me the connection I needed, but I still lacked structure. I had stories, but how could I turn them into a consistent brand? That is when I began creating frame works to built personal brands.

Over time, these frameworks evolved into bestselling frameworks for personal brands that I tested with clients across industries. They offered step-by-step guidance on how to define identity, present stories, and maintain consistency.

In our book Become Someone From No One, which I co-authored with Sahil Gandhi, we shared these systems with the world. The book includes book frameworks for LinkedIn brand building, since LinkedIn has been one of the most powerful tools for visibility in my career. We also introduced a content system from book based strategies, which teaches professionals how to repurpose one story into multiple content pieces for blogs, LinkedIn posts, podcasts, and more.

Why Writing Became My Strategy

Another turning point in my journey was writing. Writing forced me to reflect, clarify, and organize my thoughts. I learned that when you write, you think better. That is why I believe authors make better personal brand strategists. They are able to take widely spread experiences and turn them into a structured story.

This experience led me to support others with ebook writing services. An ebook is much more than publishing content. It is a branding asset that positions you as an expert in your field. It gives people a tangible reason to trust your knowledge, and it fuels consistent authority-building across platforms.

Services That Create Real Impact

While frameworks and books create knowledge, execution requires tools and action. Alongside the insights from Become Someone From No One, I provide services that bring strategies to life:

• Backlink building to strengthen search visibility and online authority

• Content & storytelling to create narratives that connect with real audiences

• Conversion rate optimization to ensure visibility leads to measurable outcomes

• Guidance as a personal branding consultant to shape strategies with clarity

• LinkedIn marketing to turn the world’s largest professional network into a credibility engine

• Expertise as an SEO consultant to make personal brands discoverable where it matters most

These services ensure that professionals learn way more than the theory of personal branding but also acquire the skill to see tangible results from it.

Why We Wrote the Book

Sahil Gandhi and I wrote Become Someone From No One because we saw a painful pattern. We saw startup founders with brilliant ideas unable to raise capital because they lacked visibility. We met freelancers with exceptional skills who charged less than they deserved because they had no brand to back them up. We talked to influencers who exhausted themselves trying to maintain a fake image, only to lose trust in the process.

We wanted to change that story. Our book was created as a roadmap. It merges storytelling, frameworks, and execution strategies into one system. It is further ahead than another theoretical guide. It is a practical toolkit born from real experiences and hard lessons.

The Transformation

My journey has been about moving from overlooked to remembered. I learned that personal branding cuts through the normal definition of being called a luxury or a marketing gimmick. It is the foundation of long-term success. Without it, even the most talented professionals risk staying invisible.

With purpose, storytelling, and structured frameworks, I built a personal brand that others could trust. With services and strategies, I helped others do the same. And with Become Someone From No One, Sahil and I created a guide for anyone who wants to take control of their own story.

Closing Thoughts

Personal branding has a lot to offer than just perfection. It is about authenticity, clarity, and consistency. When you have a purpose, when you tell stories that resonate, and when you use frameworks that simplify the process, you create a brand that people remember.

The lesson I learnt is simple: talent gets you started, but branding takes you further. Become Someone From No One is for every professional who feels unseen but knows they have something valuable to offer. Don’t wait, go and get your copy of our new personal branding ebook today.

If you are ready to move from overlooked to remembered, the journey begins with your story.