Category: Short Story

The survival of a company – whether big or small, depends upon the online presence a lot. One must understand SEO so that one can increase the flow of traffic along with increasing awareness among people about the company. SEO experts are greatly in demand now. But if one does a bit of research and follows the right steps, your content will definitely get more footsteps and feedback. According to a survey done by HubSpot, a simple search query begins with the help of a single search for some keyword. Around 80 per cent of traffic in a website comes from such searches.

One must not hesitate to experiment if your aim is to stay on the top of the SEO charts. Moreover, Google is the most popular search engine in the world. Hence, make it a point to stay updated with the latest news in SEO updates. Research a bit on your own, and try different methods of SEO. You will realise with time that you can be your own SEO expert with experience.

It is helpful if you do an SEO audit for your online platform. It might help you discover the reasons as to why your website is deprived of the traffic that it deserves. Nowadays there are a number of professional services which provide you with SEO services, but if you have a bit of extra time on your hands, you can do your own research and be an SEO expert. This might help boost sales in the near future. An audit shows where your platform stands in the market, thereby letting you build strategies so as to boost both traffic and sales. It may also help retain the customer base with required modifications.

Try to understand the demands of the customers. For instance, Google is a company which deals mainly in data services. It is contrary to an advertising company. The Google team understands that, and strategizes accordingly. The features and tools they design have the sole aim of acquiring data from users so as to build a strong base for their Search Engine. Likewise, you need to focus on what the people expect from your company. Bring in innovations into the products and services needed by the customers. Content specific to such necessities will attract customers and lure them into trying out your products and services. Hence, customer feedback is of great essence for SEO.

Offer your customers something of value for free of cost. It contributes to trust building measures between the customer base and the company. If you indulge in mailing list advertising strategies, then providing some service free of cost appeals to customers more and more. Sometimes a simple gesture of discount coupons, or access to some special white paper helps in bringing in customers under your umbrella. Give visitors a reason to return to your online platform again and again. High-quality content is a must for achieving the same. Update the old content on your website from time to time. Keep customers informed about the new enhancements and new marketing models of your company. Leverage your online presence by upgrading your old posts. This would take your platform higher on search engine results.

The best way to calculate the viability of your resume is to think of it like a game of sorts, maybe a game of tennis. The result of the first set alone does not make you a winner. But it does have the potential to demotivate you or give the audience a negative impression about your abilities. It is really disheartening when the first few chances of making an impression fade away right in front of your eyes. The same can be applied to your resume as well.

One must take care that the initial few lines are written immaculately so as to give the right impression. You would not want yourself to be a victim of ‘run out’ in the first over itself, like in a game of cricket. There is no proper format that may be followed while making a resume. The only things which matter are how clear and organised your points are in your resume.

An Objective must be well written and clear. Most job applicants do the mistake of not putting in a clear objective about what they want to do or expect from the job. Simply stating facts like one is expecting a challenging environment is not enough. Such callous statements only show the extent of your seriousness, and do not portray any part of one’s objectives at all. There is a fine line between expectations and objectives which must not be ignored while writing an objective in a resume. Our value proposition must be direct and must be clear about why you think of yourself as the best fit for the job vacancy position.

Avoid putting in unnecessary details. There may be few aspects of your career or personality which may be not be relevant for the post you are applying for; you must know where to draw the line while stating these facts. A few of them can be scraped off altogether, while a few may be just mentioned casually. One must have different versions of resume fit to be sent to different companies for different job positions at any time. If you wish to portray yourself as the perfect fit for jobs, you need to have these various versions.

The wrong photo can give the wrong impression to the people judging your resume. It is indeed the e-age now. People are always connected through the internet. In this visual, it is only apt to add a photo to your resume. But there are certain background rules which say that a photo which is simple and up-to-date must be used. It must have good quality as well.

Nowadays, people share their resumes through the means of internet. And these links may sometimes be very cumbersome to open; while some may not open at all. Broken links, or those that do not function often results in the employer losing interest. Moreover, your social media presence is also considered during the process of selecting a job applicant nowadays. Make sure you do not have anything offensive in your social media accounts upon which vultures can pounce anytime.

Hence, we must realise that a good resume needs a thorough research about where one stands in life, their expectations and reality facing them. Make sure your next interview is worth the while with these simple steps.

It is important to understand the true essence of Call-to-action or CTA. Usually it is an appeal to the audience asking for immediate action or response to some issue. And CTA buttons are those which are used in a website or the landing pages with the help of which the audience realises the importance of goal conversion. The readers or audience can click on those CTA buttons in order to take action. Nowadays, there are a number of types of CTA buttons, which vary in shape, style and size. The style of the button usually depends on the style of the website as well as the type of CTA. Some common examples of CTA button are – Download buttons, Add to Cart buttons, as well as Sign Up for Free Trial buttons.

The main goal of CTA buttons is to encourage the audience to complete a conversion. These simple steps may help create an effective Call-to-action:

• A few passionate words calling for action is really striking for the readers on a website. Words like ‘Submit’ or ‘Enter’ are very clichéd nowadays. Rather terms like ‘Try’ and ‘Reserve’ must be used which sounds and even looks more appealing. Make sure the words you choose are in sync with the offer or action you are trying to attract people to.

• Make sure your CTA button is clearly visible and easy to find. It would hold no appeal if people had to look for it. The principle of visibility for CTA is holds prime importance. The colour you pick must be appealing and eye-catching; the location of the button must also be strategic. Sometimes, a timely pop-up message with a CTA button also works wonders.

• Depending upon the setting of your website, the shape of your button must be decided upon. Some snazzy shapes are very appealing at times. Simple shapes like square-edged button or a rounded button can attract a lot of footfalls online. One must understand the offer and CTA and then decide upon the apt shape of the button.

• Call-to-actions must be relevant to the main crux of your blog or website. Sometimes simple pop-ups like asking readers to join email lists, or subscribe to a website. Remember that your original headline must reflect the CTA as well as the contents of the blog. Stick to the point.

• The reader or audience must feel that a CTA must have some value for them. They must feel engaged enough to follow your idea or CTA. Sometimes a free guide for some career aspect is a good way to give back something valuable to the audience. This would help build your followers or customer base. It would instil a sense of trust in your readers.

Hence, one must realise that it is not just serious content which would get their ideas across to people. It takes a lot of effort to make an idea popular. A blog must be well equipped with necessary graphics and other colourful aspects and pictorial representations so as to attract more footfalls. Moreover, a call-to-action tab is helpful in letting the audience know that you are serious about the idea and you have given it your full potential. Make it appealing enough, and footfalls would surely follow you.