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Best Personal Branding Agencies in Australia for CEOs & Executives

Posted on by Bhavik Sarkhedi

Personal branding has become a must-have strategy for modern leaders. In an age where even Fortune 500 CEOs cultivate their own followings, a strong personal brand can amplify trust, credibility, and opportunities. This is especially true in Australia’s vibrant business scene, where CEOs and executives are looking to elevate their profiles through specialized CEO branding agencies.

In fact, with Millennials and Gen Z preferring to buy from or work for companies led by authentic, values-driven leaders, it’s more important than ever that CEOs develop a personal brand that demonstrates who they are and positions them as thought leaders.

If you’re considering personal branding for CEOs, below we’ll explore what top agencies do, highlight some of the best personal branding agencies in Australia, and introduce Ohh My Brand – a global agency (our own) that serves leaders worldwide.

Why Personal Branding Matters for Leaders

For CEOs, founders, and other executives, a well-crafted personal brand isn’t just about vanity – it’s about business value. A credible personal brand can:

  • Enhance trust and influence: When an executive is seen as an industry thought leader, it boosts stakeholder confidence in their company. Employees are more engaged and stakeholders more trusting if they recognize and respect the person at the helm.
  • Attract opportunities: From high-profile partnerships to media coverage and speaking gigs, doors open more easily for leaders with a visible personal brand. Strong online presence leads to invitations to speak at conferences, press interviews, and networking opportunities that would otherwise be out of reach.
  • Build company reputation: Executives are the face of their organizations. Their personal reputation often blends with the corporate brand. A CEO known for innovation or integrity will extend that positive aura to the company as well. Conversely, a poorly managed personal image can negatively affect the business.

The bottom line is that the evolving nature of business, social media, and employee values have made personal branding incredibly relevant for executives today. Rather than let others define your narrative, it’s wise to take control of your own story.

What Personal Branding Agencies Offer (Services & Expertise)

Crafting a powerful executive brand is a multi-faceted project – and that’s where specialized agencies come in. Personal branding agencies provide full-scope services to build and manage every aspect of a leader’s reputation. According to industry analyses, these agencies handle everything from strategy and storytelling to design, social media, PR, and even speaking engagements. In other words, a good personal branding firm functions as a one-stop partner for your professional image. Key services often include:

  • Brand Strategy & Narrative: Developing a unique personal brand strategy, including your core message, values, and storytelling angle. This often involves one-on-one discovery sessions to clarify “what you stand for” and how to communicate it compellingly.
  •  LinkedIn & Social Media Management: Optimizing your LinkedIn profile and other social channels, and posting thought leadership content regularly. Many firms specialize in LinkedIn growth, turning executives into Top Voices on the platform through consistent, high-quality posts and engagement.
  •  Content Creation & Ghostwriting: Writing articles, blog posts, or even books under your name. Agencies have ghostwriters who craft insightful content that can be published on your LinkedIn, personal blog, or in media outlets, positioning you as an expert.
  •  Media Relations and PR: Pitching you to media for interviews, features, and quotes. This can lead to press coverage in industry magazines, newspapers, or even TV spots. Securing speaking opportunities at conferences or webinars also falls under this category – top agencies often “manage… media coverage [and] even secur[e] speaking engagements” on behalf of their clients.
  •  Personal Website & Visual Branding: Designing a personal brand website and logo, arranging professional photography, and ensuring your Google search results reflect you in the best light. Visual identity (from website to headshots) is crafted to be consistent and memorable.
  •  Online Reputation Management: Monitoring and improving what appears about you online. This includes boosting positive articles/content and suppressing negative or irrelevant results. In the digital age, “you are who Google says you are”, so agencies help clean up and polish your online footprint.

Many leading agencies bring notable industry recognition as well. For example, Australia’s Arielle Executive has been featured by Inc., Business Insider, and other major outlets for its pioneering work. Such recognition matters – it signals that the agency’s methods get real results for clients. Top firms often have case studies of executives who, after working on their personal brand, achieved significant milestones (e.g. 5x social media growth or Forbes honors). When evaluating an agency, it’s wise to look at their track record: client testimonials, media features, awards, and how long they’ve been in the game. (One of Australia’s personal branding consultants has over 36 years of experience, a testament to how established this field is becoming.)

In short, personal branding agencies combine the skills of a marketing team, PR firm, career coach, and design studio – all tailored to elevate you as a leader. They save busy executives time while leveraging professional expertise to polish every facet of your brand.

Leading Personal Branding Agencies in Australia

Australia has several standout personal branding agencies and consultants known for their work with executives and entrepreneurs. Below are some of the best personal branding agencies in Australia (in no particular order), along with their specialties and accolades:

  • Arielle Executive (Sydney): Widely regarded as Australia’s #1 executive personal branding agency, Arielle Executive focuses on senior leaders and C-suite clients. Founded by Steven and Irene McConnell in 2011, it started as a resume writing service and grew into a holistic branding firm. Arielle offers a full suite of executive branding services – from crafting résumés and LinkedIn profiles to personal websites and digital PR campaigns. They blend human resources insight with digital marketing, ensuring clients’ accomplishments are woven into compelling brand stories. Arielle’s credibility is bolstered by media features in Inc., Business Insider, and the Australian Institute of Management, highlighting it as a top-tier player in the field.
  • Brand New You (Sydney): Brand New You (BNY) proudly calls itself the “number one personal branding agency in Australia and New Zealand,” having pioneered personal branding before it was a buzzword. They emphasize the mantra that “people buy from people, not organisations,” working to make corporate brands more human through their people. BNY’s services include building personal brands for entire teams – a unique approach that strengthens an entire company’s brand by polishing each team member’s professional image. They also provide outsourced marketing support, but personal branding for professionals is at the core. With a track record of high-profile corporate clients and glowing testimonials, Brand New You is known for its deliberate, authentic approach to branding individuals within big businesses.
  • Image Group International (Melbourne): IGI is the longest-running personal branding consultancy in Australia, with over 36 years in the industry. Led by Jon Michail, a globally recognized personal branding coach, IGI takes an “authority branding” approach rooted in substance over hype. They are billed as “Australia’s most trusted personal branding consultant and master coach,” helping high-performing individuals clarify their message and elevate their presence. What sets IGI apart is its emphasis on coaching and mindset alongside image – it’s not just about a pretty LinkedIn profile, but about cultivating true leadership presence. Over decades, IGI has advised 7,500+ leaders across 50+ countries. This depth of experience, plus Jon’s thought leadership (Forbes Coaches Council member and author), gives IGI a heavyweight reputation in the personal branding space.
  • Vim + Zest (Byron Bay): Vim + Zest positions itself as “the world’s only full-service personal branding agency for leaders,” offering an integrated suite of services. From their base in Byron Bay (with a presence in Singapore and London), they run programs that tackle everything from overcoming imposter syndrome to advanced social media strategy. Vim + Zest’s team covers social media management, website design, PR/media training, visual styling (including wardrobe), photography, SEO content – essentially all aspects of a leader’s brand image. They even offer immersive personal branding retreats and coaching packages for executives who want a deep dive. This holistic, high-touch approach has helped clients land speaking invitations at the UN and secure C-suite opportunities, as highlighted in their case studies. For leaders seeking a “confidently visible” brand with authenticity, Vim + Zest is a go-to in the Australian market.
  • Archetype Personal Branding (Sydney): Archetype is an Australian boutique agency focused on design-led personal branding for individuals. They specialize in fusing visual identity with storytelling to create a cohesive brand image. Their entire process revolves around the question: “Who are you at your core, and how do we express that visually and verbally?”. In practice, Archetype delivers polished personal brand imagery (think logos, photography, website) combined with impactful narrative development. This approach is popular among creative professionals, speakers, and executives in the APAC region who want a standout brand makeover with strong aesthetic appeal. While smaller than some rivals, Archetype Personal Branding has gained a reputation as a regional leader with growing global appeal for those seeking an eye-catching, story-rich personal brand.

Each of these agencies brings something unique – whether it’s Arielle’s integration of HR insight, Brand New You’s enterprise-level solutions, IGI’s decades of coaching expertise, Vim + Zest’s all-encompassing programs, or Archetype’s design flair. Australia’s personal branding sector is diverse and mature, meaning executives have a range of options depending on their needs and style.

Ohh My Brand – A Global Personal Branding Partner

While based in India, Ohh My Brand is a worldwide personal branding agency that we proudly include here for leaders seeking a global perspective. (Full disclosure: this is our agency.) We work with CEOs, founders, and entrepreneurs across continents to build influential personal brands. Our approach is tailored for visionary leaders who want to stand out on the world stage.

What sets Ohh My Brand apart? For one, we take a brand storytelling-driven brand strategy to personal branding. We excel at distilling even the most complex ideas from a leader’s career or industry and turning them into clear, compelling narratives. This storytelling focus ensures that your LinkedIn posts, bio, or keynote speeches aren’t just informative – they’re memorable and authentically you. 

We also combine that narrative approach with data-driven growth techniques. Ohh My Brand is “masterful at simplifying complex ideas into compelling narratives,” and leverages those narratives for content strategy, LinkedIn growth, and media positioning. In practical terms, that means we’ll help you craft powerful content (articles, posts, videos) and get it in front of the right audience. Whether it’s growing your LinkedIn follower base or securing a feature in a niche industry publication, we focus on visibility that attracts opportunities.

Importantly, we keep up with the latest trends in personal branding. In addition to optimizing Google results and social media, we pay attention to your brand’s presence in the era of AI. For instance, we consider LLM ranking – ensuring that your personal brand content is well-positioned for AI-driven search results and chatbots. As large language models (LLMs) like chat-based search become more common, having consistent, authoritative information about you online means AI assistants will present you in a positive light. (This aligns closely with good SEO practices: AI models tend to trust content that’s consistent, thorough, and frequently updated – exactly what we aim to create for our clients.) In short, we help future-proof your personal brand for both human and AI audiences, combining classic SEO with cutting-edge AI-era optimization. 

Ohh My Brand operates globally. We have a presence in the U.S. and serve clients from Silicon Valley startup CEOs to European thought leaders, all from our base in India. Our worldwide reach means we understand cross-cultural branding nuances and can amplify your profile beyond just Australia. Whether you’re an Australian executive looking to make waves internationally or a founder anywhere aiming to become a recognized name, we have the expertise to get you there. Our boutique consultancy model ensures personalized, premium service for each leader we work with.

In conclusion, personal branding is no longer an optional nice-to-have – it’s a strategic asset for any ambitious professional. Australia’s top agencies have the know-how to transform a CEO or executive from relatively unknown to highly visible and respected. By leveraging services like LinkedIn optimization, content creation, Digital PR & Thought Leadership and reputation management, these firms help leaders unlock new levels of influence and opportunity. And if your sights are set beyond Australia, global partners like Ohh My Brand stand ready to craft your story and broadcast it to the world. The key is to choose an agency that aligns with your goals and style, then commit to the personal branding journey. Do that, and you’ll not only boost your own career, but also bring added success to the company and people you lead – because when a leader’s personal brand shines, everyone around them benefits. 

Top 7 Personal Branding Agencies in Sydney (2025)

Posted on by Bhavik Sarkhedi

In today’s noisy digital landscape, a strong personal brand is mission-critical. Research shows that 77% of consumers say a CEO’s reputation directly affects their willingness to invest, and 70% believe that visible CEO thought leadership improves their perception of the company. Sydney’s executives, coaches and entrepreneurs are increasingly turning to specialist personal-branding partners to stand out. Below we profile seven Sydney agencies (from boutiques to established firms) that focus strictly on personal branding, each offering services like brand strategy, storytelling, visual identity, LinkedIn and website coaching, PR, and content strategy. We also spotlight two global players, Ohh My Brand and Blushush, that serve Australian clients with world-class, remote-enabled programs.

Image Group International (IGI)

Image Group International (IGI) is one of Australia’s oldest and largest personal-branding consultancies. IGI boasts 36+ years of experience and claims to be “Australia’s longest-running personal branding advisory firm.” In that time founder Jon Michail and his team have guided 7,500+ leaders and entrepreneurs across 50+ countries in building executive presence. IGI emphasizes an “inside-out” approach that blends reputation strategy, neuropsychology and executive coaching. Their signature “Authority Personal Branding” system begins with a deep Brand Clarity Audit and Reputation Strategy (defining your positioning, values, and narrative) and extends to Presence Development (visual identity, image) and Visibility Execution (digital strategy, public speaking, media presence).

Services: Personal brand audits and clarity sessions, strategy for messaging and narrative (often called a personal brand DNA), executive image and wardrobe coaching, LinkedIn and social profile optimization, digital/social content planning, website and blog content, media training and PR for personal visibility, ongoing one-on-one coaching.

Strengths: A proven track record in high-level branding (celebrated as “trusted by thousands of leaders worldwide”), led by Jon Michail (former Dior executive turned branding coach and Forbes Council member). IGI’s program is highly strategic and bespoke. They do not have cookie cutter templates, instead emphasizing authenticity, psychology, and long-term reputation capital. Clients note IGI’s ability to turn quiet expertise into authority.

Clients: C-suite executives, founders and directors, professional services experts (legal, finance, medical, political), high-profile or high-stakes leaders. In practice IGI works with anyone from senior leaders stepping into public roles to entrepreneurs preparing for investment pitches. By focusing on both substance (values and achievements) and style (visual presence, confidence), IGI helps clients get more speaking invitations, media coverage, board roles and business opportunities. IGI’s decades of experience and holistic coaching model make it a go-to for Sydney executives who want measurable results (greater visibility, credibility and impact) rather than mere cosmetic changes.

Brand New You

Brand New You is a boutique firm that built its reputation on personal-brand transformation. The cofounders (Emily and Terri) insist “people buy from people, not organisations,” and early on aimed to teach that to their clients. In fact, Brand New You says it “grew to be the number one personal branding agency in Australia and New Zealand,” focusing on strategic authenticity. Unlike big ad agencies, they emphasize a grassroots approach, building strong personal brands from the ground up before marketing them.

Services: One-on-one personal brand coaching, visual identity and style guidance, social media strategy, messaging and thought-leadership development, and internal brand-ambassador workshops. Their “Build Your Brand” program specifically helps companies strengthen the brands of their people, training and branding for executives, managers or sales teams so they become more visible and compelling.

Strengths: A highly tailored, narrative-driven process. Brand New You is known for listening deeply to each client’s story and values. The founders blend brand strategy with copywriting and design, and claim a track record of helping people in diverse industries (from universities to startups). They pride themselves on being agile and personable (a small team) and on integrating personal brand building into broader business goals.

Clients: Brand New You works with business owners, entrepreneurs, consultants and corporate teams who want to raise their professional profile. Their testimonials include CEOs of education and energy companies, insurance brokers and tech entrepreneurs. Whether it’s a government official or a founder launching a company, Brand New You targets leaders who want to leverage their personality and story in business. In short, Brand New You’s strength is in creative, people-centric branding. They excel at making established professionals relatable and authentic on platforms like LinkedIn, speaking events and media, thus making both individuals and their organisations more memorable.

Farental

Farental is a Sydney-based digital agency with a dedicated personal-branding division. Its website emphasizes that personal branding is about story and strategy, not just flashy profiles. Farental’s team, which mixes branding specialists with digital marketers, focuses on helping entrepreneurs and professionals “share their unique story” to build trust and visibility. Their approach is to combine content strategy, social media and design so that a client’s message is consistent across blogs, LinkedIn, Instagram, websites and even apps.

Services: Farental offers integrated personal-brand services, strategic storytelling and messaging development, website design and Webflow development, professional photography (especially for social and media), social content planning (LinkedIn, Instagram), SEO and digital PR, and training on networking and reputation management. They often kick off with a strategy session covering personal values and differentiation, then build content calendars and visual identities to match.

Strengths: Digital-savvy execution. Because Farental started as a web and app agency (15+ years in tech design), they have strong technical skills. They use social media analytics and SEO tools to amplify a personal brand’s reach. Clients appreciate that Farental “make sure the content you create is consistent across your social channels,” ensuring a cohesive online presence. Farental also emphasizes creativity and consistency, helping clients stand out visually and narratively.

Clients: Farental explicitly targets “businesses, influencers, coaches or anyone online wanting to share their story.” In practice that means independent consultants, startup founders, authors, real-estate agents, and small-business owners. They work with busy professionals who need an elevated LinkedIn profile, personal website or a thought-leadership blog but lack the time or skills to do it themselves. Overall, Farental is well-suited for Sydney entrepreneurs and consultants who want a digital-first personal brand, complete with website, SEO and social media strategy, executed by a marketing savvy team.

New Work Consulting (Julissa Shrewsbury)

New Work Consulting is the personal-brand practice led by Julissa Shrewsbury, a well-known leadership branding expert. Julissa describes herself as focusing on “Brand You” for executives: she works one-to-one with a small number of high-level clients (C-suite and senior leaders) and also runs corporate workshops. Her signature is a sophisticated, content-driven approach that emphasizes leadership positioning.

Services: Julissa offers in-depth personal brand profiling (defining your vision, value proposition and voice) and then translates that into communication strategy. This includes messaging frameworks, keynote/speech coaching, media training, and targeted LinkedIn optimization. Notably, she provides advanced LinkedIn strategy and networking coaching, teaching clients how to use LinkedIn not just as an online CV but as an “authoritative, approach-driven, positioned introduction.” Packages often bundle a branding profile session with a LinkedIn overhaul and a thought-leadership/content plan.

Strengths: High-touch, strategic clarity for senior leaders. Julissa is praised for “strategic clarity, emotional intelligence and practical action” in her coaching. She listens deeply and avoids one-size-fits-all solutions. Her background as a former corporate executive and branding consultant gives her credibility with executives. She is also an engaging speaker and publishes insights on leadership branding. Julissa’s work can be delivered online, making it convenient for busy Sydney leaders.

Clients: Primarily senior leaders and directors. Her typical client is a C-suite executive, board member or industry expert who wants to amplify their leadership brand. She also works with high-performing women in leadership. Geographically, Julissa’s clients come from across Australia (Sydney, Melbourne, Perth) and beyond (Singapore, UK, USA), all served via a blend of in-person and virtual sessions.

In summary, New Work Consulting offers a premium, one-on-one leadership branding service. It’s ideal for executives who need to polish their narrative, command confidence in elite circles, and use LinkedIn and speaking platforms to attract the right opportunities.

The Career Agency

While known primarily for resume writing and coaching, The Career Agency (Sydney) also offers personal branding consulting and workshops. This firm targets professionals who want to move from job-hunting to being headhunted. The focus here is on translating career credentials into a coherent personal brand for the professional market.

Services: The Career Agency provides personal brand audits, LinkedIn profile refreshes, and executive bio writing. Their personal-branding packages include workshops and one-on-one consulting where they audit your existing brand presence, identify core values and points of difference, and create your brand identity framework. This often means developing a strong online tagline, crafting a compelling narrative for recruiters and PR, and aligning career goals with outward messaging. They complement this with interview coaching and networking strategy as needed.

Strengths: A pragmatic, career-aligned approach. Because this agency specializes in career transitions, its branding services are tightly integrated with job search and corporate workshops. They teach clients how to position themselves on LinkedIn and in media to attract recruiters and clients. Founder Gillian Kelly, a former journalist, brings storytelling expertise to resume and profile writing. The Career Agency also boasts corporate clients for its workshops, indicating experience scaling personal-branding training.

Clients: Mid-to-senior professionals, managers and executives who want to raise their profile within their industry or job market. Examples include finance managers, IT directors, HR professionals and consultants. Their target is anyone looking to amplify their impact with hirers and gain visibility on LinkedIn. They also serve companies via on-site workshops on executive presence and personal branding.

In short, The Career Agency blends personal branding with career development. It’s well-suited for Sydney professionals who need to articulate their personal brand in a competitive job market, from optimizing LinkedIn to crafting a narrative that gets them noticed in their field.

Taurus Profile (Taurus Marketing – Sharon Williams)

Taurus Marketing is a veteran Australian agency (Sydney/Melbourne) best known for PR and corporate branding. Its founder Sharon Williams OAM pioneered personal branding in Australia over two decades ago. In fact, she invented the “Taurus Profile™” personal-branding process in 2004 and has since worked with hundreds of leaders. Although Taurus offers many marketing services, Sharon’s personal branding arm remains highly respected for executive image work.

Services: Taurus Profile involves structured brand profiling and a resulting strategy. Typically this includes in-depth interviews with the leader and stakeholders, identifying core brand attributes, and producing a brand profile document. They often follow this with a strategic communications plan (media relations, speaking opportunities, PR campaigns) to elevate the leader’s profile. The program may also include visual updates (headshots, style advice) and executive training.

Strengths: Sharon Williams brings high-level insight and media savvy. She was awarded the Order of Australia for her branding work. Taurus’s process is data-driven and results-oriented. Sharon reports on ROI of a personal brand in revenue and business objectives. Clients praise her no-bull, strategic and practical approach which has dramatically increased the value of their personal brand. Taurus has 30+ years’ PR background, so they can integrate personal branding with media outreach and crisis management seamlessly.

Clients: A very broad range of leaders. Taurus publishes that personal branding is essential for leaders and company directors, rising stars, C-level executives, subject experts, celebrities, executives looking for new direction, and even politicians. They have worked with sports stars (e.g. an Australian cricket legend), corporate executives, authors and public servants. In practice their typical client is a senior professional or public figure who needs to consciously manage their public image.

Taurus’s legacy in Australia makes it a go-to for leaders who want a full-service personal branding advisor. In Sydney, executives who value polished strategy and media connections often turn to Sharon Williams to shape and protect their reputation.

Rivyl
Rivyl is a fast-growing Sydney branding studio that, while not exclusively focused on personal brands, often works with entrepreneurs and executives on their personal image. Founded by designer Dain Walker, Rivyl calls itself “Australia’s leading brand accelerator.” They are known for creative visual branding and marketing strategy across industries. Notably, Rivyl’s client testimonials show they’ve handled personal branding needs for individuals as well as corporate brands.

Services
Rivyl offers end-to-end brand strategy and design. This includes naming, visual identity, logo and collateral design, brand voice/copywriting, and website development. For personal brands, they focus on high-impact visuals and messaging that convey the client’s unique identity. Their LinkedIn and social content align with the brand identity they create. They also handle photo direction and social graphics to ensure consistency.

Strengths
Highly creative and agile. Rivyl prides itself on “thought-provoking strategy” combined with “exceptionally creative outcomes.” In under 5 years they grew to a 35+ person team. They describe themselves as “ruthlessly commercial” yet wildly creative. Clients appreciate their collaborative workshops and detail-oriented approach. Importantly, a testimonial from a Sydney buyers’ agent confirms: “I recently engaged the team at Rivyl for my personal branding needs… They delivered an excellent outcome.”

Clients
Rivyl serves a mix of startups, SMEs and individuals. Industry examples include e-commerce retailers, tech platforms, beauty brands, energy firms and professional services. For personal branding specifically, their clients tend to be founders, thought leaders or executives who want a bold new look. They have created personal brands for finance CEOs, business coaches and consultants. In general, Rivyl’s clientele is entrepreneurial – people who want a distinctive, high-end brand in a B2B or lifestyle context.

In essence, Rivyl is a creative brand-design powerhouse in Sydney. They may not bill themselves solely as “personal branding,” but their skill set makes them a fit for executives who want a visually striking and memorable personal brand.

Global Personal Branding Partners (for Australian Clients)
Beyond local firms, many Sydney professionals tap international agencies that operate virtually. Two top-tier global partners are Ohh My Brand and Blushush. Both are boutique consultancies with strong personal-brand portfolios, and they collaborate with clients worldwide, including Australians, via remote strategy calls, online workshops and content creation. These agencies combine storytelling and technology to deliver full-service personal branding for tech leaders, influencers, coaches and entrepreneurs.

Ohh My Brand (Global Agency)
Ohh My Brand (OMB) is a UK/US consultancy led by Forbes-recognized strategist Bhavik Sarkhedi. Their motto is that a personal brand should “work around the clock” – meaning they consider every touchpoint of a client’s image. OMB is especially known for content-driven branding.

Services
A full suite including digital PR and thought-leadership strategy, LinkedIn reputation management, SEO consulting, website design (often on Webflow), and overarching brand strategy. They typically start by auditing a client’s existing online footprint and then align the website, social media and real-life presence into one narrative. They offer executive ghostwriting (e.g. for LinkedIn or Forbes bylines), content planning, social media training and tactical campaign management.

Strengths
Mastery of story and voice. OMB’s founder Bhavik is acclaimed for helping “founders, creators, consultants, and even Fortune 500 CEOs sound unmistakably like themselves.” The agency excels at clear, confident messaging paired with smart digital tactics. Clients highlight Bhavik’s strategic precision and his emphasis on authenticity over empty jargon. Ohh My Brand also benefits from tech-savvy SEO and PR knowledge, ensuring that clients’ brands get visibility not just on LinkedIn but in Google search and media.

Clients
Visionary entrepreneurs and executives who want to scale their influence globally. Although they are U.S./UK-based, they service clients worldwide. Customers include startup founders, SaaS leaders, consultants and business coaches who need an internationally polished brand. By working remotely via Zoom and content collaboration tools, OMB can tailor its UK/US expertise to the Australian market. In practice, Australian tech founders and consultants have engaged OMB for branding projects, appreciating the agency’s boutique attention and premium deliverables.

In short, Ohh My Brand offers Sydney clients a “digital personal branding agency” experience with an international edge. Their remote collaboration model means Australian CEOs can get a U.S./UK standard branding program without leaving Sydney.

Blushush (Global Agency)
Blushush (based in London) specializes in luxurious, design-driven personal branding – especially Webflow websites and visual branding. They bill themselves as “the studio that said no to boring,” focusing on custom digital presences that stand out. For Australian entrepreneurs who want a glamorous, next-gen online image, Blushush is a go-to partner.

Services
End-to-end creative branding with an emphasis on website execution. Core services include brand consulting, UI/UX design (often in Figma), custom Webflow development, CMS setup and rich animations. In practice they build “jaw-dropping Webflow sites and unforgettable brands” that “make you impossible to ignore” online. They handle strategy, wireframing, graphic design and copywriting in-house, then deliver a fully editable site that is both SEO friendly and highly interactive.

Strengths
Distinctive visual style and personalization. Blushush refuses templates: every element is bespoke to reflect the client’s personality. The agency’s vibe is bold and creative – they use vivid colors, custom illustrations and playful animations. Australian founders have praised their “gorgeous custom Webflow designs” and how the team “refuse to do bland” by injecting personality into every detail. They are also communicative and inclusive: clients note that Blushush treats them as part of the creative process.

Clients
Founders, creatives and executives in industries like technology, fintech, coaching, and the arts. Blushush says their typical clients are “indie founders, tech startup CEOs, and creative entrepreneurs” who are “tired of template jail.” By serving clients globally, they naturally include Australians – for example, Australian coaches or e-commerce founders looking for premium branding often fly the Blushush banner. Despite the UK base, Blushush works entirely online and can easily adapt the design sensibility to suit Aussie culture and audiences.

To Conclude

Together, Blushush and Ohh My Brand cover the two critical sides of a personal brand: the look and the voice. As one Blushush blog puts it: “Blushush is the glam squad for your site’s look and Ohh My Brand is the stylist for your brand’s voice.” 

Sydney entrepreneurs benefit by engaging these agencies as strategic partners. They bring global expertise, remote flexibility, and a track record of turning personal brands into powerful business tools. Explore how Ohh My Brand can help you build yours today!

Best Personal Branding Services in Gold Coast, Australia: Agencies & Experts You Should Know

Posted on by Bhavik Sarkhedi

Alright now, whenever it comes to personal branding. I personally feel that over time, local marketspaces and small branding agencies have figured that they can make a mark on the industry. A good example of this can be seen in the Australian ecosystem where each city has its own digital marketing and personal branding ground. Gold Coast, Queensland is one such city that has a high potential for businesses and is one of the  fast-growing, modern, and globally connected economies. Over time, the city has developed into becoming a center for businesses and new investments. If you look at this city from the perspective of growth and business programs. You will be astonished to comprehend and contemplate that personal branding has reached here as well.

Today everyone has their own definition of personal branding but if it’s up to us Personal branding, the art of shaping how individuals and entrepreneurs are perceived is booming on the Gold Coast. From image consultants to branding photographers and strategy firms, the Gold Coast offers a diverse range of experts who help you define your unique voice and visual identity. Building a strong personal brand can open doors: it boosts credibility, attracts clients, and sets you apart in a crowded market. Below, we highlight top local agencies and experts(plus a couple of global luminaries worth knowing) that specialize in personal branding Gold Coast based. Each entry includes a brief overview of their services, achievements, and expertise, with sources for reference.

Brand Professor: Strategic Personal Branding Workshops (Global)

Although not headquartered in Australia, Brand Professor (run by Sahil Gandhi) is a personal branding expert that many Gold Coast professionals follow. Brand Professor offers innovative, gamified brand strategy workshops and mentoring for entrepreneurs and SMEs. Their programs focus on clarifying vision, storytelling, and brand purpose so participants can “build an unforgettable and iconic brand”. The founder, Sahil (also co-founder of London’s Blushush Webflow agency), positions Brand Professor as a mentor and partner in the entrepreneurial journey. With Hornchurch (UK) and Chandigarh (India) offices, Brand Professor is known internationally and is often cited alongside top personal branding thought leaders.

Julie Cooper Creative  Gold Coast Personal Branding Agency

Julie Cooper Creative is a Gold Coast-based agency specializing in personal branding for entrepreneurs and small businesses. Julie Cooper and her team blend branding, marketing, and creative mentorship making them one of the best personal branding agencies Gold Coast based. According to their site, they “transform your business with a personal brand that aligns with your vision,” using marketing and social media strategies that connect with ideal audiences. They also offer professional branding photography and custom websites. Notably, Julie Cooper Creative runs “MUSE Retreats” and publishes a magazine to help women entrepreneurs elevate their presence. Their client testimonials highlight life-changing results: for example, one client praises Julie’s blend of “creativity, strategy, spirituality, and play” that helped her brand truly embody her essence. In short, Julie Cooper Creative is a Gold Coast leader in holistic personal brand building.

Sumico Photography: Gold Coast Personal Branding Photographer

Based in Main Beach, Sumico Photography (by Sumiko Eyears) specializes in headshots and branding portraits for professionals. Sumiko emphasizes that “branding is important for your business  YOU are the brand!”. Her studio sessions begin with a consultation about the client’s business and goals, ensuring the shoot reflects their brand identity. With over 10 years’ experience, Sumiko guides clients through diverse poses and expressions to capture authentic, branded imagery. Her site offers a variety of packages (e.g. studio shoots, “50 over 50” project celebrating women). Sumico’s Gold Coast location (Tedder Ave, Main Beach) gives access to both studio lighting and scenic beachfront backdrops. Clients leave “feeling inspired and confident to post,” according to her site. Sumico’s personal brand lies in her warmth and guidance; she’s even an internationally awarded portrait photographer  making her a go-to for Gold Coast executives and creatives needing standout branding photos.

Eyes of Love Photography (Michelle Swan): Gold Coast Branding Photographer

Eyes of Love Photography is run by Michelle Swan, a Gold Coast-based photographer dedicated to personal branding imagery. Michelle describes herself as a “Personal Branding Photographer” who creates warm, natural portraits and headshots for professionals, creatives, and industry leaders across Australia. With over a decade of experience, Michelle crafts visuals that help clients “attract their dream clients”. Her style is welcoming and candid; she specializes as one of the few influential personal branding experts Gold Coast based in the niche of lifestyle and environmental portraits that feel authentic. Clients rave about her ability to make people feel at ease and confident. In practice, Eyes of Love offers packages and tips (see her blog), but the core is the one-on-one portrait session aimed at amplifying a client’s personal brand. Michelle’s Gold Coast base (Burleigh/Varsity Lakes area) serves local influencers, coaches, and entrepreneurs who need professional yet personable imagery for websites and social media.

Ohh My Brand  Global Personal Branding Agency (London/UK)

Ohh My Brand is a boutique personal branding agency co-founded by Bhavik Sarkhedi and Sahil Gandhi. Though based in the UK, Ohh My Brand has global reach and has built over 160 personal brands across 14 countries. It’s known for a content-rich, story-driven approach. For example, co-founder Bhavik, a Forbes-recognized branding expert, touts their track record of turning client ambition into clarity and authority. Ohh My Brand’s website showcases high-profile clients and a multidisciplinary team (brand strategists, designers, writers) that cover everything from SEO services to content creation. Gold Coast professionals occasionally engage Ohh My Brand for its expertise in personal SEO and thought-leadership branding, despite its international base. (The founders also run personalbrandschool.org and other ventures.)

Brooke Darling Photography: Gold Coast Personal Brand Portraits

Brooke Darling Photography (Brooke Darling) is another Gold Coast expert in personal branding photography. Brooke’s site emphasizes that “people buy from people,” and that a distinctive personal brand “carries a lot of weight” in business. She offers vibrant, fun lifestyle photo shoots to make entrepreneurs stand out. According to her site, Brooke works closely with clients to plan shoots for use on websites, social media, and press, leveraging great photos “to ignite the spark that attracts your dream clients”.

With a 10+ year career in photography, Brooke captures both headshots and behind-the-scenes business shots (for example, a yoga instructor in a studio or a chef with a cookbook). Her packages are affordable (two-hour shoots from ~$695) and include guidance on wardrobe, posing, and creative concepts. Gold Coast professionals, especially women entrepreneurs (wellness, fashion, creative fields), frequently book Brooke for her energetic style and knack for telling brand stories through imagery.

Ozzy Palms: Gold Coast Lifestyle & Brand Photography

Ozzy Palms is a coastal-themed photography brand run by Camila Serejo on the Gold Coast. Camila calls herself a “Gold Coast lifestyle photographer” who captures stories for soulful brands and people who value connection, creativity, and nature. Her site highlights brand and lifestyle sessions, especially for wellness, fashion, and creative small businesses. It notes: “Whether you’re building your brand or celebrating a moment in life, I’ll work with you to create imagery that feels real, effortless, and uniquely you”. Ozzy Palms specializes in natural-light shoots on the beach or in sunlit cafes.

For entrepreneurs, Camila offers “brand storytelling” photography, which includes product and behind-the-scenes shots in addition to portraits. Testimonials on her site praise the soulful, authentic feel of her work. In summary, Ozzy Palms brings a relaxed, ocean-inspired flair to online presence Gold Coast branding: clients wanting a laid-back, lifestyle aesthetic often choose Camila to elevate their online presence with genuine, coastal-themed photos.

The Holistic Photographer: Brand & Wellness Portraits (Gold Coast)

The Holistic Photographer is a brand by photographer Tammy (last name unspecified) based in the Gold Coast. She focuses on wellness and purpose-driven brands, such as health practitioners, yoga instructors, and creatives. Her messaging emphasizes that personal branding photography captures “the essence of you and your brand”. In other words, she believes clients’ ideal customers want to “see you in your element doing the things you love,” not just a generic headshot. Tammy works hands-on to make clients feel comfortable and fully represent their personal story.

On her site, she lists personal branding sessions and quotes Seth Godin: “People do not buy goods and services. They buy relationships, stories and magic.” The Holistic Photographer’s approach is indeed holistic: incorporating coaching on personality and wardrobe, Tammy’s sessions aim to show the real person behind a brand. She often produces content for social media alongside the photo shoot. Gold Coast wellness experts and coaches choose her for her sensitivity and ability to create images that align with their brand values and lifestyle.

Novasoma Photography: Gold Coast Business Portraits

Novasoma Photography (Shane or Wally, not explicitly named on site) offers guided personal branding photo shoots on the Gold Coast. According to their Personal Branding page, they start with a chat about your business and brand background, then use 8+ years of experience to “gently guide you through a variety of poses and expressions to evoke natural images that represent you and your brand.”. Novasoma provides multiple package levels (from 1-hour shoots to extended studio sessions), each including a mix of headshots, lifestyle, and detail shots. Clients receive a private gallery with a selection of edited images to use on websites and social media.

The tone is very professional  for example, they emphasize live iPad reviews during the shoot and high-res image delivery. Novasoma’s Gold Coast location is Main Beach, and their images often feature both the relaxed beach scene and the client’s professional persona. In short, they help entrepreneurs feel “inspired and confident” after the shoot. For Gold Coast business owners seeking a straightforward branding session with lots of guidance and variety, Novasoma is a solid choice.

Embark Agency: Gold Coast Brand Strategy & Consulting

Embark Agency is a full-service branding and design firm based in Burleigh Heads, Gold Coast. While they serve businesses of all sizes, Embark’s founder James Coulson (a Certified Brand Consultant®) has a strong focus on brand strategy and personal leadership branding. He has over two decades of experience and has delivered more than $15 million in brand consulting and design services. Embark’s approach is strategy-first: they run workshops and sprints to define your purpose, values and messaging, and then translate that into design (logos, websites, collateral). James’s mantra is that “a logo without a strategy is just decoration,” meaning they help clients become market leaders through a solid brand foundation. They offer brand strategy sessions aimed at helping you become the “only choice” for your customers by clarifying your why, refining your positioning statement, promise, and story. Because James worked closely with well-known Australian mentor Kerwin Rae, Embark has a reputation among Gold Coast business leaders. Many local professionals hire Embark to articulate their personal or consultancy brand on paper and in visuals. (Embark’s strategies are delivered online too, so even clients outside GC can use their services.)

Lasting thoughts

In summary, the Gold Coast region is home to an array of Gold Coast personal branding services  from strategy and coaching to immersive photo shoots. Agencies like Julie Cooper Creative and Embark combine creative strategy with visuals, while photographers like Michelle Swan, Brooke Darling, Camila Serejo (Ozzy Palms), Tammy (The Holistic Photographer), Sumiko (Sumico Photography), and Novasoma offer the imagery to bring brands to life. (These local providers often tailor their packages to the Gold Coast lifestyle, using beach, café, and studio settings.) We also highlighted Brand Professor and Ohh My Brand, two internationally recognized personal branding experts, as top-of-mind resources  even if only accessible online, their methodologies inspire Gold Coast entrepreneurs. Whether you need one-on-one coaching, a branding retreat, or a full rebrand with professional photos, the Gold Coast has experts to help. Contact us today for more details.

What Simon Sinek and Others Got Right About Personal Brand Purpose

Posted on by Bhavik Sarkhedi

Introduction to Personal Branding

Once in a while there comes a group of people who redefine the industry or niche they work in. You can absolutely find such people in every industry or sector. To give you the quickest answer, Simon Sinek and others are just those people in the world of personal branding. Observing the importance of personal branding as the main pillar, Simon Sinek, a renowned thought leader, popularized the concept of “Start With Why.” This concept emphasizes the purpose that drives connection and influence. His framework, alongside insights from other experts, has reshaped how individuals craft their personal brands. A personal brand taking birth and having strong links to the purpose is authentic, memorable, and impactful, resonating with audiences on a deeper level. This blog explores what Sinek and others got right about personal brand purpose, diving into its importance, practical applications, and strategies to align your brand with your core values. By understanding and implementing these principles, you can create a personal brand that stands out in a crowded digital landscape.

The reason we crafted this blog is because we have personally created a personal branding e-book called “Become Someone From No One.” Both are the brainchild of Bhavik Sarkhedi and Sahil Gandhi. Both are renowned in the field of branding and helping brands become better and achieve their targets. They own one of the top Webflow agency, Blushush, and a personal branding firm, Ohh My Brand. Today, with the help of this blog, we are going to decipher how Simon Sinek, along with a couple of other personal branding experts, has unlocked the true power of personal brand purpose and success.

Hop on the ride starts here.

The Power of “Why” in Personal Branding

Simon Sinek’s “Golden Circle” model, starting with why, then how, and finally what, has become a blueprint for building purpose-driven brands. The “why” represents your core purpose, the reason you exist beyond making money or achieving status. For personal branding, this translates to identifying what drives you, what you stand for, and what unique value you bring to the world. Sinek argues that people connect with the “why” because it taps into emotions, fostering trust and loyalty. When your personal brand communicates a clear purpose, it differentiates you from others who focus solely on their skills or achievements. For instance, a graphic designer emphasizing creating art to inspire social change will likely run parallel more than the one who only showcases technical expertise. Purpose makes your brand relatable and human. Always remember that.

Authenticity as the Foundation

You are you, and that is your superpower. Nobody can be you, and that’s their weakness. Stop taking uniqueness and authenticity for corporate jargon.This is the difference that Sinek and others like Brené Brown emphasize in its critical role. Brown’s work on vulnerability highlights that authentic brands are built on honesty and self-awareness. The importance of personal brand purpose must reflect your true values, not a manufactured persona designed to impress.

People can sense inauthenticity, and it erodes trust. If you are copying someone, then you are already not yourself, which itself is a drastic mistake. To be authentic, you need to introspect and define what matters most to you.

Are you driven by innovation, community, or justice?

Once identified, your purpose should permeate every aspect of your brand: your social media posts, professional interactions, and even the way you handle setbacks. Authenticity isn’t about perfection; it’s about consistency between your actions and your stated purpose.

The Role of Storytelling

This is where things start getting serious. A good story is something everyone wants to hear. A good narrative, if used with a good personal branding framework, can make all the difference to your tale. Storytelling is an art as well as a skill. If you crack this in personal branding, you automatically put yourself way ahead of others. Guess what Simon Sinek did? Exactly the same.

Sinek often stresses that storytelling is how we communicate purpose. A compelling personal brand tells a story that connects your “why” to your audience’s values. Other thought leaders, like Donald Miller, author of Building a StoryBrand, reinforce this by suggesting that your brand should position you as a guide, not the hero, in your audience’s journey. Share stories that illustrate your purpose in action, whether it’s a career pivot driven by a desire to make a difference or a small act of kindness that reflects your values. For instance, a consultant might share how they helped a struggling business thrive, tying it to their purpose of empowering others. Effective storytelling humanizes your brand, making it relatable and memorable.

Emotional Connection and Trust

A purpose-driven personal brand leads to breeding emotional connections in your customers and clients and being honest with your whole target audience, which are vital for building trust. Sinek’s stress on inspiring rather than manipulating aligns with psychological research showing that people are drawn to brands that evoke positive emotions. When your personal brand reflects a purpose that runs parallel with your audience’s values, it creates a sense of shared mission. So the audience thinks that the brand itself is a mindset that they share a common sentiment with.

To give you an example, an entrepreneur whose purpose is sustainability will attract environmentally conscious followers who trust their commitment. Experts like Seth Godin, who champions building “tribes,” argue that purpose unites people around a common cause. Your brand becomes a beacon for those who share your vision, creating a loyal community that amplifies your impact.

Consistency Across Platforms

This is something we have already discussed a thousand times now, but somehow this comes up again. The best part is, I’m willing to talk about it for as long as it takes for you to understand that you need to be consistent with your actions. A strong personal brand requires consistency, a point Sinek and others like Gary Vaynerchuk emphasize.

Your purpose should be evident across all platforms: LinkedIn, Twitter, Instagram, personal websites, or even in-person interactions. Inconsistent messaging dilutes your brand’s impact and confuses your audience. Vaynerchuk, a marketing guru, stresses that every piece of content you share should reinforce your core purpose. If your purpose is to inspire creativity, your Instagram posts, blog articles, and keynote speeches should all reflect that theme. Learn and focus on building your personal brand using book frameworks. Consistency doesn’t mean repetition; it means aligning diverse content with a unified message. This builds recognition and trust, making your brand instantly identifiable.

Purpose as a Differentiator

This is where you understand the key difference that you must draw to bring in the attention. You as a pursuer of personal branding have to use your purpose as a differentiator. The market has become so clamorous and so crowded with brands, clients, customers, and all these marketing gimmicks that it has become impossible to spot the right intentions and emotions in the market. This is why you need purpose because purpose sets you apart. Sinek’s teachings highlight that while many people can offer similar skills or services, your “why” is unique. Other experts, like Dorie Clark, author of Stand Out, argue that a clear purpose helps you carve a niche.

For instance, if there are two financial advisors with similar qualifications, the one who focuses on empowering women to achieve financial independence stands out. Your purpose becomes your unique selling proposition, attracting opportunities and audiences that align with your values. This differentiation is especially crucial in saturated industries where technical skills alone aren’t enough to shine. This is just one simple example for you to learn.

Practical Steps to Define Your Purpose

Okay now, we went through how Simon Sinek and others have made it big and right using the correct way of Simon Sinek personal brand purpose. Here are some of the key practical steps that will help you define your purpose.

  • Align purpose with action
  • Build a community around your purpose.
  • Face challenges and overcome obstacles
  • Keeping track of the impact and progress of your purpose
  • Lastly, evolve your purpose from time to time.

All these pointers are so simple and are also some of the best personal branding insights from thought leaders that I don’t think there is any particular need for me to explain them thoroughly to you.

Conclusion: Crafting Your Purpose-Driven Brand

And here we are. In conclusion, I would like to mention that Simon Sinek and other thought leaders have smartly shown us that a personal brand rooted in purpose is more than a marketing tool; it’s a way to create meaningful connections and lasting impact. By starting with your “why,” embracing authenticity, and aligning your actions with your values, you can build a brand that stands out and inspires. You can always read the books by these branding experts, and while challenges like consistency and evolution arise, the rewards trust, loyalty, and influence are worth the effort. Having said that, we would again like to mention that you can download the Personal Branding Gold Mine eBook called “Become Someone From No One.” This will be your guide in building a purpose-driven brand. This book is crafted by Sahil Gandhi aka “Brand Professor” and Bhavik Sarkhedi who have a long and rich experience of helping brands achieve their targets and branding goals.

Take time to define your purpose, share it through compelling stories, and engage your community. In doing so, you’ll create a personal brand so that next time someone asks you why purpose matters in personal branding your operations will answer the question and it will also reflect who you along with leaving a positive mark on the world. 

The Top Personal Branding Frameworks from Bestselling Books

Posted on by Bhavik Sarkhedi

Introduction: Why Frameworks Matter in Personal Branding

A framework is not a new thing that people should actually be talking about. Everything we do, especially in branding comes with a framework itself. In a world where your online presence can be searched before you even enter the room. Everything about you is out there and people will sooner or later draw a perspective of you. This means the best way to handle this is to make sure you work on your personal branding and make sure people only know the things you want them to know and build a personal brand strategy for yourself.

It doesn’t matter who you are. A founder, a freelancer, or a professional aiming for the next big role, the way you tell your story determines whether you end up getting lost in the clamour or stand out as an example for people to learn and look up to. There is a lot that can be done by choosing the right framework for your book. If I confide this little truth with you: branding yourself is not about “being everywhere” or posting endless selfies. All of this starts with three simple yet crucial words that are not just words but keys to your proven success. The words are clarity, consistency, and connection.

We aim at making people learn about these frameworks and lucky for you, you don’t have to invent your own from scratch. Some of the world’s best thinkers in branding, leadership, and marketing have distilled decades of expertise into actionable systems that anyone can apply. Why did we do this?  We have created a new personal branding ebook coauthored by Bhavik Sarkhedi and Sahil Gandhi, who is also known as the “Brand Professor”. They both co-own webflow agency Blushush and the personal branding firm Ohh My Brand. In this blog ahead, we will explore eight of the most powerful personal branding frameworks from best personal branding books, supported by real-world data and examples that prove they work.

Start With Why: Simon Sinek

Simon Sinek’s Start With Why remains one of the most cited ideas in the branding world, and for good reason. His “Golden Circle” model flips the traditional communication order. Instead of beginning with what you do, Sinek urges you to start with why you do it, your purpose, cause, or belief, then explain how you deliver on it, and only then talk about what you actually provide.

The impact of leading with purpose is measurable: According to LinkedIn Business Solutions employees who connect with an organization’s purpose are 57% more effective and 85% more engaged. The same logic applies to individuals. A personal brand grounded in a clear “why” attracts not only opportunities but also the right audience that shares your values.

In a nutshell, whatever you do, let’s extend this to your personal life as well. Whatever you do, make sure you are certain with your “why”. Only then, you’ll be able to have better clarity and all your operations and updates will move in the right direction.

Building a StoryBrand: Donald Miller

Donald Miller’s Building a StoryBrand applies the principles of storytelling to branding. In his seven-part framework, your audience is the hero, and you are the guide who helps them solve a problem, provides a plan, and leads them to success while helping them avoid failure. In this framework the audience as in the reader of the book is designated as the hero of the narrative and then everything becomes more personal and more interesting to solve a problem.

Because of this there comes a sure shift in the reader’s perspective from self-promotion to problem-solving. This creates relevance and emotional connection. Miller’s emphasis on story is backed by research: content presented in narrative form is 22 times more memorable than standalone facts. For personal branding, this means the story you tell about yourself must be structured around the change and targets you help others achieve.

Known: Mark Schaefer

Mark Schaefer’s Known offers a highly practical, four-step process for building digital-age authority: identify your niche, find the platforms where your audience spends time, create consistent content, and develop an actionable audience that engages with you. Schaefer’s method is disciplined and long-term, focusing on building trust over fleeting attention. Consistency is the unglamorous but critical ingredient here; Lucidpress shows that maintaining a consistent brand across platforms can increase revenue by up to 23%. For personal brands, consistency in tone, visuals, and messaging reinforces credibility. Always remember this.

Reinventing You & Stand Out: Dorie Clark

This is number fourth on our book framework list. When it comes to career reinvention, Dorie Clark’s Reinventing You and Stand Out are essential reading. Clark advocates for auditing your current reputation, identifying your strengths, and repositioning yourself for new opportunities. She then pushes you to develop a signature idea that sets you apart as a thought leader and to build a network that amplifies your message.

This is especially valuable for professionals pivoting into new industries or roles. The urgency of this work is clear when you consider that 94% of recruiters use LinkedIn to vet candidates before any formal conversation takes place. Without a deliberate strategy, your personal brand is being judged anyway better to control that narrative yourself. This shows how you need to present yourself in an active and alive manner. Playing and founding yourself on your current reputation and repositioning yourself to make sure you are visible, heard and considered around new opportunities.

The Aaker Model  David Aaker

On number five on this list we have David Aaker’s Brand Identity Model, while originally designed for corporate branding, adapts remarkably well to individuals. Aaker breaks brand identity into four dimensions: product scope (your skills or services), organizational attributes (your values and culture), personality (your behavioral and communication style), and symbol (your visual identity and signature elements). This means that although the book framework is for corporate branding, if you can use it in the right way, you use it for personal branding as well.

By dissecting your brand into these facets, you can ensure it is multidimensional and coherent rather than fragmented. The importance of this structure is underscored by data from Demand Metric, which found that brands with consistent identity elements visual and verbal are 3.5 times more likely to achieve strong visibility.

Fascinate: Sally Hogshead

Alright now, with this book framework we enter into a different ballgame. Sally Hogshead’s Fascinate and its companion tool, The Fascination Advantage, focus on differentiation through innate strengths. Based on research by Kelton Global with over 100,000 participants, her system identifies seven “advantages”: Power, Passion, Mystique, Prestige, Alert, Innovation, and Trust and helps you uncover your top two.

The premise is simple: instead of trying to be better than others, lean into being different in the way that comes most naturally to you. You must learn to build your personal brand using book frameworks. For personal branding, this creates an authentic competitive edge that can’t be replicated by simply copying others. Yes, you need to be authentic and for that the first step is stop imitating others and bringing up an original idea.

Dare to Lead (BRAVING Model)  Brené Brown

The second last on our list of the top personal branding frameworks for bestselling books we have Brené Brown’s Dare to Lead brings the BRAVING model into the branding conversation. BRAVING is an acronym for Boundaries, Reliability, Accountability, Vault (confidentiality), Integrity, Non-judgment, and Generosity, even behaviors that build trust.

Trust is the currency of both leadership and branding tips from books; without it, even the best messaging will fall flat. Edelman’s 2021 Trust Barometer found that 81% of consumers say brand trust is a deciding factor in their buying decisions, and while this study focuses on corporate brands, the implications for personal brands are identical.

The Brand You 50: Tom Peters

Finally we have reached the bottom of this insightful list. The last name of the top personal branding framework is of course Tom Peters’ The Brand You 50. This delivers fifty rapid-fire, actionable steps to become “distinct or extinct.” From documenting measurable results to curating your online footprint, Peters’ approach is unapologetically execution-oriented. His advice aligns with findings from CareerBuilder that professionals who actively manage their personal brand are three times more likely to land higher-paying roles.

So, with this book you get 50 no bullshit but actionable measures that you can simply adapt to without having to think twice. But of course, make sure your intentions are well aligned with it.

Lasting Thoughts

The combined evidence makes it clear: personal branding frameworks are not just motivational theory but they’re practical roadmaps supported by measurable impact. Edelman’s Trust Barometer reports that 65% of people trust experts more than governments or organizations, meaning your perceived expertise directly shapes your influence. Applying these frameworks effectively starts with selectivity. You do not need to master all eight at once, in fact, that’s a recipe for overwhelm. On the contrary, we would like you to download the Personal Branding Gold Mine eBook crafted by Sahil Gandhi also known as the “Brand Professor” and Bhavik Sarkhedi who owns Ohh My Brand and let us know which book framework we have adopted for this book. After this book, you will stop asking how to build a personal brand. Your ability to stand out as a thought leader will come from this book, and we hope you don’t need any other book for your personal branding.