Personal Branding Expert. SEO Writer. Digital Marketer

5 Reasons Your Small Business Needs Content Marketing [Ranked]

Posted on April 30, 2025August 3, 2025 by Bhavik Sarkhedi

What is content marketing? It’s creating and sharing content with your target audience to attract and retain new customers. Small businesses can benefit from content marketing.

Here are 5 reasons why your small business needs content marketing.

1. Content marketing helps you build trust with your audience.

When you produce quality content that is relevant to your target audience, you build trust with them. The audience begins to see you as a credible source of information and a trusted advisor. This trust is essential if you want to convert your audience into customers.

The focus is on creating and sharing relevant content with your target audience. The content can be blog posts, articles, videos, infographics, or any other helpful format to your audience.

One of the main benefits of content marketing is that it helps you increase sales and conversions for your business.

Another benefit of content marketing is that it can help you rank higher in search engines. It happens because search engines like Google often prefer websites with high-quality content. If you can create helpful and informative content, you will be more likely to rank higher on search engine results pages (SERPs), leading to more traffic and leads for your business.

Overall, content marketing is an effective way to reach your target audience and build trust with them. It can also help you rank higher in search engines and get more traffic and leads for your small business.

2. Content marketing can help you generate leads.

Quality content can help you attract new visitors to your website or blog. Once they’re there, you have the opportunity to convert them into leads. If your content is helpful and informative, the chances are good that they’ll give you their contact information in exchange for more valuable content down the road.

Content marketing is a type of marketing that focuses on creating and sharing content that is relevant to your target audience. Content marketing aims to attract and engage customers and ultimately drive sales.

There are many benefits of content marketing for small businesses. Content marketing can help you build brand awareness, generate leads, and drive sales. It can also help you build relationships with your customers and create a more positive brand image.

Content marketing is a cost-effective way to reach your target audience. It does not require a large budget and can be done in-house with minimal resources. Content marketing can be easily scaled up or down to suit your needs.

If you are not already using content marketing, it is time to start. Content marketing offers numerous benefits for small businesses and is an essential part of any successful marketing strategy.

3. Content marketing can help you close sales.

Your sales team can use the content as a tool to close deals. For example, they can use case studies and white papers to show potential customers your products.

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Small businesses often use content marketing to attract new customers and build brand awareness. By creating engaging and informative content, small businesses can reach a larger audience and demonstrate their expertise in their industry. Additionally, content marketing can help small businesses to build relationships with their customers and create a more positive brand association.

Content marketing is an effective way for small businesses to reach their target market and achieve their business goals. When done right, it can help small businesses to build brand awareness, attract new customers, and create a more positive brand association.

5 reasons why your small businesses needs content marketing

1. Content marketing can help you reach a wider audience.

If you want to reach more people with your product or service, content marketing is a great way to do it. By creating compelling content, you can attract the attention of potential customers who may not have heard of your business before.

2. Content marketing can help you build trust and credibility.

When you provide valuable and helpful information to your readers, they will start to see you as an expert in your field. Helps you build trust and credibility with your audience, which is the foundation for any business.

3. Content marketing can help you boost your search engine ranking.

One of the main goals of any business is to rank high in search engines. And one of the best ways to do that is by creating quality content that is keyword-rich and informative. Doing this will attract more visitors to your site and improve your chances of ranking higher in the search results.

One of the benefits of content marketing is that it can help you improve your search engine ranking. Creating keyword-rich content can increase your chances of appearing in search results when people are looking for businesses like yours.

Search engine algorithms are constantly changing, but one thing that remains consistent is that fresh, relevant content is always rewarded with better rankings. That means that if you want your small business to be visible in search results, content marketing is essential.

4. Content marketing can generate leads and drive sales.

Of course, one of the ultimate goals of any business is to generate leads and sales. Content marketing is a great way to do it if you want to increase leads and sales for your small business. Creating compelling content can encourage people to take action and contact you about your product.

Creating helpful and informative content can encourage potential customers to contact you about your product or service. It is a great way to generate leads that could eventually become paying customers.

5. Content marketing is relatively inexpensive.

Compared to other marketing strategies, content marketing is relatively inexpensive. It is an excellent option for small businesses with limited marketing budgets.

How can a small business do content marketing?

Content marketing can help small businesses to reach a wider audience. By creating engaging content, businesses can attract new customers and build relationships with existing ones.
Content marketing can promote products and services in an informative and exciting way. By providing valuable information, businesses can increase their sales and leads.
Content marketing can help businesses to build their brand and reputation. By creating a robust online presence, businesses can establish themselves as leaders in their industry.
Content marketing can drive traffic to a website or blog. By optimizing content for search engines, businesses can attract more visitors to their sites.
Content marketing can create loyalty and trust among customers. Businesses can keep customers returning for more by providing valuable and trustworthy information.

Content Writing Services: How They’ve Evolved and What to Expect [Enhanced]

Posted on April 30, 2025August 3, 2025 by Bhavik Sarkhedi

Content writing services have been around since the internet began in the early 1990s. Still, their role has changed dramatically in the past few years. Content marketing has become more critical than ever, with many companies focusing their resources on this one marketing technique alone. It’s not hard to see why so many businesses invest in content writing services. They can speak directly to their target audience and effectively reach out to potential customers without spending money on traditional advertising campaigns.

If you don’t know much about content writing services, likely, you don’t have any business of your own, or you are new to the marketing world and haven’t heard about them. Still, you may wonder what these services entail and how they can benefit your business. If you fall into this category, you are definitely in the right place!

Content Writing Services: How They’ve Evolved and What to Expect

Today content writing services are an indispensable part of business marketing and communications. Therefore it is not surprising that more businesses are looking to outsource content development to freelancers or take it up in-house. But how did content writing services evolve over the years, and what can you expect from them now? Here’s a look at the evolution of content writing services and tips on finding one that’s right for your needs.

What are content writing services?

Content writing services are businesses that produce content for clients. For example, some services specialize in press releases or blogs, while others may take on long-term ghostwriting assignments. A few content writing services combine all three, depending on a client’s specific needs. These companies have adapted their business models to changing market conditions. Still, they continue to stay relevant by adding new services and providing those at competitive prices and high quality.

What are the pros and cons of content writing services?: There are several benefits to using content writing services. One is that it allows you to hire writers who know what they’re doing without having to train themselves. Some writers work in-house, while others work remotely, so you can hire someone who doesn’t live near you (or your competitors) if you prefer.

Evolution of online content writing business

The content writing business has evolved with time. It all started with content writers selling their services on freelance websites like oDesk, Elance etc. The next step was when they directly competed with writers working in-house for companies. It is when online content writing businesses came into existence. In-house writers compete against outside ones by creating long pages that no one would read or by having many authors work on a single page. It ultimately meant that customers were getting poor quality content at an enormous cost to business owners. Content writing started as an outsourcing business and became successful because of the rich cultural insights that web-savvy writers brought in. Numerous online content writing service providers specialize in specific niches and have dedicated teams of writers specializing in them.

Kinds of content readers want

Readers, like everyone else, want simple answers to their questions. And they’re not getting them. The internet is awash with data and content. Some of it is a value add, but most of it is irrelevant as it does not address the problem. Your reader wants short, easy-to-read articles that answer their question or solve a problem. You should be able to figure out what kind of content readers seek by researching how people use Google search queries to find information about your topic. If you can figure out what kinds of questions people have about your topic (or specific problems you could solve for them), then you know what kind of content you need to produce.

Content types are typically categorized by type of content, structure, business function, or the targeted industry.

Structural content types include blogs and website articles
business functions need marketing collateral like white papers or infographics.
Industry-specific pieces include product manuals for retail businesses or health guides for pharmaceutical companies. These days, marketers have an arsenal of content types they can use to engage with their customers—and each one comes with its own rules on how it should be created. So, where do you start? Start by deciding what kind of content you want to create first. Do you want to write a book? Do you want to produce videos? Or maybe you just want a simple how-to guide that’s published online. Whatever your goal is, there’s no correct answer—but there is the best answer for your specific situation. After all, if your goals aren’t clear from the outset, it will be difficult for anyone else to help you achieve them.

The business model behind content writing services

Content writing services have grown into a $7 billion industry. The sheer amount of online information makes it impossible for most businesses to keep up with their content needs. Businesses need more than just blogs and social media posts. They also require compelling white papers, infographics, email newsletters, case studies, ebooks and more.

Suppose you’re working on a tight budget or don’t have much time to dedicate to your marketing strategy. In that case, content writing services are worth looking into. These professional writers can help you develop written materials (like web copy) without taking too much time away from your day-to-day responsibilities. What people want from content writing services: Today, customers want immediate results. They don’t want to wait weeks or months for answers—so if they see something they like on Facebook, they expect answers within minutes. When it comes to today’s consumers, there isn’t any room for delay when creating content marketing strategies for your brand. Your audience will be satisfied if you deliver high-quality articles right away!

Advantages/ Disadvantages of using these services

If your company is new, you may find that using a content writing service can help get your brand noticed quickly. You also may want to check out services that produce audio or video as part of their content writing services, which allow you to enhance your customer’s experience further. Of course, before choosing a specific service, you should ensure they have an online presence you can research. Some companies are solely SEO-based, while others focus on social media management. Make sure they can provide the services you need before hiring them. This section will give information about – how to choose/hire content writing services. You should keep some essential things in mind when deciding what kind of service works best for your business: Check out websites like Clutch, which offers reviews from customers and experts on various types of business services (including content writing). While looking at reviews from actual customers is helpful, it’s important to remember that there are people who post fake reviews for businesses all the time. Also, consider reading through professional reviews.

To start with, look up articles by industry-specific niche writers who know what they’re talking about;

If you do a little research, you might be able to learn why certain content writing services perform better than others.

When it comes down to choosing a service, personal recommendations can be more effective than any online review you read because it is from someone close to you who is using one of these services regularly.

Tips on finding the right service provider

Content marketing is a booming industry, so thousands of service providers are out there—but finding the right one for your business is crucial. Before you get started, ask yourself the following questions: Are you looking for a full-service content provider, or would you write the content in-house instead? How much are you willing to spend on writing services? Will you need ongoing support from the provider?

What I need to consider when selecting a company: Once you’ve answered these questions, you can start exploring different options.

How to use these services to drive more traffic

Everyone wants to drive more traffic, but how do you use these services? That all depends on your goals for using content writing services. If you’re trying to get more clicks through SEO, optimising for keywords is essential. If you want more subscribers to your email list, it’s helpful to use a call-to-action. For example, if you want more email subscribers from a particular post (or website), ask people to sign up at or near the end of an infographic or long-form text piece. Take advantage of these tools—they can help drive more traffic in different ways, depending on your goal. To find high-quality content writers: There are many places where you can find high-quality writers, whether working independently or as part of a team. When looking for freelance writers, some channels stand out above others. LinkedIn has become one of the most popular platforms for finding professional talent in recent years.

Conclusion

Content writing services have come a long way since they first began. There was a time writing was considered an art, a vocation undertaken by creative writers who loved to express themselves through words. But content writing today has evolved as a business activity or skill. The best content writers know that it requires skills with words and a solid understanding of how people think.

The Future of Content Marketing [Expanded]

Posted on April 30, 2025August 3, 2025 by Bhavik Sarkhedi

Content marketing has been around since the early 2000s, but it wasn’t until recently that it truly began to flourish as we know it today.

Thanks to social media, content has become one of the most popular strategies businesses use to grow their audience.

They market their products and services to the audience in the most effective way possible. They provide them with something valuable to read or watch.

Content marketing basics

Strategically Content marketing is mainly focuses on creating content that is audience centric in terms of value add—compelling the customers to take action in the interest of the business. While you may hear marketers referring to content concerning print advertising or other traditional marketing activities like direct mail or trade shows, we’re talking about something different here. Our definition of content refers not just to written words but also images, videos, audio recordings and more. All of us agree that when it is concerned with content marketing, we cannot adopt a one size fits all approach. What works for one company will likely fail for another because so many variables are at play. The only way to know what will work best for your business is by testing out different types of content and measuring their impact on metrics that matter most (like sales).

Every business has its unique story – so why shouldn’t your website tell it?

Content marketing as a business strategy

Content marketing is a vital aspect of any business strategy that focuses on building a personal relationship with your audience and getting them to trust your brand. By focusing on quality content and high-quality visuals, you’ll establish a connection with your target customers through visual content such as infographics and case studies. You can get interested in your products or services by producing engaging content that helps educate users about a specific topic. It creates opportunities for you to guide potential customers toward becoming actual customers. You can also use storytelling in your marketing campaigns by creating an exciting narrative that evokes feelings and makes readers care about your product. Good stories evoke empathy, creating emotional connections between consumers and brands, making it more likely for consumers to respond positively to advertising from brands they like.

The importance of content marketing has become increasingly apparent in recent years as internet usage has grown significantly. According to Google, 72 per cent of adults worldwide go online every day, and nearly half have watched videos online recently (ComScore). These statistics make it evident that users are spending more time looking at websites and spending less time watching television commercials. Brands have begun shifting their strategies accordingly, now emphasising search engine optimization (SEO) tactics rather than traditional paid advertisements—as reflected by growing shares of digital ad revenue across all major industry sectors (Media Post). In today’s market, businesses need a stellar product and well-written copy.

Content marketing helps create brand awareness.

Another significant benefit of content marketing is that it helps create brand awareness. As companies give away high-quality information, they can stand out from their competitors and generate new leads. Studies show that 80% of B2B buyers consult at least one piece of content before making a purchase decision. The reason for this trend is simple—content marketing is effective. 82% say they feel positive about a brand after reading its content, while 85% feel more inclined to buy. For example, I could talk about how a great content marketing strategy helped increase my business website traffic by over 1 million visitors per month. I could also write about how you can use content marketing to attract thousands of new visitors daily without spending much money on advertising. And lastly, I could write an overview of why marketers are moving toward creating precious pieces of information instead of pushing sales messages to convince people they need what you have to offer.

Content marketing helps you gain traffic.

Content marketing is an absolute must if you want to get more traffic to your website. This relatively new marketing tactic allows you to help consumers by providing them with free and valuable information about your products or services. And in return, you gain traffic by ranking higher on search engines for these terms. The best part? You don’t have to sell anyone anything! Your potential customers come to you and ask for what they need. When done correctly, content marketing helps you rank high in search engine results—giving you a better chance of being found online. Plus, it can be just as effective as any other type of advertising when reaching large audiences that might not know about your business otherwise.

Content marketing helps you build trust.

Sometimes you want people to trust you—like when asking customers to spend money on your product. But, chances are, they’re not just going to charge you because you exist (if they did, sales would be easier). You need to build trust with content marketing. People guard up when it comes to brands; if they find content marketing too pushy or inauthentic, they’ll block it out completely—which means no profit for you. Many businesses use content marketing today: It helps them earn trust and establish themselves as a brand worth spending money on. So, don’t skip over these tactics!

Why do businesses need great content marketers?

Businesses need content marketers because content creates a fantastic customer experience, generates leads, and increases sales. Great content tells people about your products or services and offers solutions to their problems. A great piece of content can solve issues with your product or service, help customers feel understood, and solve their problems without forcing them to buy something they don’t need. Well-written content often acts as an educational resource on various topics.

Challenges in the field of content marketing

The field of content marketing has seen an impressive evolution over the past decade. The industry is expected to continue growing in the years to come and become a critical marketing channel for a large number of businesses all around the world. However, it will also face some of its biggest challenges in 2019, 2020 and beyond. – Competition between brands and companies. As more and more brands realize how powerful content marketing can be, competition between companies trying to get their hands on great quality content from professional writers will grow. Your business’s access to high-quality articles at reasonable prices might prove difficult. There is so much information available in the digital age that sometimes it’s hard to find new and exciting material to keep a site relevant. A well-executed content strategy will help.

How can we hire good content marketers?

Great content marketers need to be able to write well, create and curate visual content, understand user psychology and behaviour, know how search engine optimization works, understand different social networks, and have a knack for producing viral content. These skills aren’t easy to find in one person; some companies hire specialized teams to handle each aspect, while others rely on employees that can help with more than one function.

What does it take to become a great content marketer?: If you want to get into content marketing, start by reading up on best practices and how-to guides to get an idea of what you should learn. From there, read up on marketing strategy and research trends within your industry so you can position yourself as someone who knows what they’re talking about.

Why content marketing is the future of business

Creating high-quality content for your audience and social media is an investment in the future of your business. Not only will you benefit from direct sales and increased traffic, but you’ll also enhance brand awareness by building a positive reputation. By creating your audience’s trust, you can build relationships that are based on honest communication and mutual respect. The future of content marketing is more than just excellent writing skills—it’s about how businesses engage customers with valuable information that helps consumers make decisions about their lives and purchases. The future of content marketing is personalized, which takes advantage of personal data to help people find what they’re looking for with as little effort as possible.

Inconclusion

Having relevant new content posted regularly not only allows you to attract new followers by having new things to say but also gives existing audiences something new to read when they return to your site or social media accounts. With even basic SEO (search engine optimization) techniques, popular articles have a higher chance of getting traffic from search engines. Better yet, when people share articles across different platforms like Facebook and Twitter, those links are counted by search engines, making it easy for content to rank higher and drive more targeted visitors back to your website.

If you create high-quality posts and deliver them consistently, you’ll notice an increase in organic search engine results over time! And being easily found on Google is extremely important nowadays because 69% of users never go past page two!

“Anyone can write” says Vaibhav Kakkar CEO of IIM SKILLS

Posted on April 30, 2025August 3, 2025 by Bhavik Sarkhedi

Have you always harbored the dream of becoming a writer but have been dissuaded by that niggling voice at the back of your head saying that writing is an innate trait not all can master? And you think to yourself “I don’t have it in me..”

Well, as writers, we all have been there at some point or the other. Whether it’s your self-doubt or imposter syndrome or absolute disappointment in your first drafts, we are beset with such issues more often than not. So does that mean we are not good enough to become a writer and make a flourishing career out of it?

Busting such myths is ace digital marketer and content consultant Mr. Vaibhav Kakkar, CEO of IIM SKILLS.

“The truth is anyone can become a writer and there is absolutely no prerequisite to starting a career as a writer!” He says.

Having started his career in the field of digital marketing and content when these two sectors were still in their nascent stages, Vaibhav went on to start his own website which gave information to the internet audience about various skill-based courses and training programs.

In 2015, he decided to launch his own company IIM SKILLS, which today can boast of being a leading ed-tech institute offering a plethora of job-oriented, skill enhancement programs including content writing, digital marketing, technical writing, and finance courses, and more.

So what can we do to become successful writers with a sustainable careers?

“We need to master a few select skills to become a writer. With continued learning and persistent practice, anyone can thrive in the world of writing..”

With that thought in mind, here we present to you the top qualities of a successful Content Writer…

1. Discipline

Discipline is the primary requirement to become a good writer as is in any other profession. One of the best ways to develop a habit of writing is to fix a certain time of the day dedicated to writing and writing only. You should take the utmost effort to ensure that you are writing at a specified time every day initially. It would help you cultivate the habit of writing. Once you develop a routine, you will notice that you are unable to go even for one day without practicing your skill. By writing at the same time every day for at least the initial months, you train your brain to make writing an ineluctable part of your life.

2. Strong Grasp of the Language You are Writing In

One of the traits of a writer is that they continuously evolve, learn, and develop their craft by having a strong grasp of the language they are writing in. Whether it is English or any regional language, you have to make sure that you understand the grammar, vocabulary, and the nitty-gritty of that language to connect with your target readers more efficiently.

3. Research

Research is a very important part of writing anything. In fact, it is one of the most important steps even before you start your journey of writing. Why should you have to research so rigorously before writing anything you may ask? Well, research is the first step to becoming a good writer.

You learn about your niche/topic/subject matter through research. You get an in-depth understanding of your topic and can back your writing with facts and figures only through thorough research. With research, you have absolute clarity on the matter you are writing about and can unhesitatingly answer the most complex of questions regarding your subject matter.

4. Meticulous

A meticulous approach to writing helps you to connect better with your target reader and do justice to their expectations of your writing abilities. Whether it’s your approach to the research, grammar, and vocabulary aspect, it gives you an edge over your competitors. It will help you every step of the writing process making your work more accurate and exhaustive.

5. Clarity of Thought

This might be considered a corollary of the 4th point. If you are meticulous in your approach to writing, then it will help you gain clarity of thought regarding the subject. This will be enriching both for you as a writer and for your readers who will get informative and appealing content to read. Bring detail-oriented and perusing what you write with sincerity can help you reach your goals faster than you can imagine.

It builds your reputation as a writer and your clients have unwavering trust in your capabilities.

6. Observant

You have to possess the quality of being observant if you want to become an astute writer. Some writers have the ability to connect with their audiences instantly while some flounder in that aspect. Have you ever wondered why?

A good writer tends to observe their surrounding diligently. This helps to glean more information, which, in turn, enables them to write more organically. Being observant helps them to analyze and understand situations and behaviors that propel better writing. Being observant helps the writer to imbue his writing with a more authentic and accurate depiction of the subject matter at hand.

7. Willing to Adapt To Changes

The writing industry is flexible and prone to changes. Most of your target readers will be present on the internet. Especially with the tremendous proliferation of digital channels and the internet, it has become essential to keep yourself abreast of what your target audience is looking for in the online domain. As a writer, you have to understand the pulse of your audience, and what they are interested in. You can surf different communication channels like Quora, Reddit, and social media channels to know what interests your readers.

8. Proficiency In Different Writing Styles

A writer has to be well-versed with the different styles of writing. With time we indeed develop our own style of writing but it is very important to be aware of these different styles to write impeccably and to have conviction in your talent as a writer. Some of the writing styles are as follows:

Descriptive
Persuasive
Narrative
Expository
Creative
Subjective
Objective
Review

9. Well-versed with The Internet

It has become imperative that content writers are comfortable with computers and conversant with the internet. This is the era of ebooks, websites, and blogs. This means that a writer has to be well equipped with the knowledge of websites, blogs, online publications, etc to grow in their professional lives and to undertake challenging writing endeavors.

10. Writing Original Content

Anything you write must have been explored before. But it’s the way you present it, the usage of words, and your unique ideas and perspective on that matter that makes content original. To become a writer one has to make efforts to write plagiarism-free content. Any information taken from another website or blog has to be cited and should be properly mentioned.

Search engines have become advanced enough to detect plagiarism. When crawling your blog or website, if they detect plagiarism, your site is penalized. As a result, your reputation as a writer takes a hit. So make sure to write original content and double-check by scanning your work through a plagiarism detector tool.

11. Giving due Importance to Headlines, Titles, and Subheadings

Headlines are a vital part of a write-up. How many times have you proceeded with reading an article because the headline made it too good to resist. And how many times have you avoided reading an article because the headline was insipid and uninspiring. It is one element in your write-up that reels the reader in. Once you have hooked the reader’s attention with your heading, you have accomplished a major task in your process of content strategy.

12. Innate Love For Reading

An innate love for reading is one of the most important qualities of becoming a great writer. Imbibing the qualities of good writing can only happen with consistent reading. If you are not interested in reading books, blogs, or publications, then you can say goodbye to your dreams of becoming a writer. Reading enriches your understanding of how to write and gives you thr required imaginative powers to create compelling content.

13. Picking a Profitable Niche

A good writer isn’t someone who just pics a random subject and starts writing on it. They put in hours of research and select a profitable niche that is in demand, one that people want to read about. This one is the first rule of embarking upon your journey of becoming a writer.

You cannot write something that people don’t have an interest in reading about. This will only make your efforts futile and will negatively impact your belief in yourself. Hence make sure that you do a rigorous research on what the most popular and profitable niches are that interest you and have a great demand in the market as well. Only when you analyze the niches properly, will you be able to choose one that is profitable, riveting, and interesting for you to write.

14. Knowledge of Writing Tools and Applications

Technology has advanced by leaps and bounds and today a writer needs to have proper knowledge of writing tools and applications that are available on the internet. This aids your writing and helps mitigate a lot of unenforced errors that occur while you are writing. Some writing tools to consider are the Hemingway app, Grammarly, and Quillbot. Research tools include Ubersuggest, Answer The Public, and channels like reddit, and Quora.

15. Proofreading And Editing

A writer should be an efficient proofreader and editor as well. Proofreading and Editing help to do away with anything ambiguous in our writing and helps us to analyze and review our work. Moreover, it helps us to develop a keen discernment of the nuances of writing which, in turn, helps us to understand what would work with the audience and what wouldn’t. Once you become adept at proofreading, your writing also improves considerably.

16. Working Knowledge of SEO

As reiterated multiple times, in this age of the internet, write-ups, articles, and editorials cater to people in the online domain. Knowledge of SEO enables you to create content that is going to appear on the first pages of a search engine like Google, Bing, and Yahoo.

Why is it important to know SEO?

First, SEO Ranking builds credibility for a writer. It is a testament to the writers’ ability to create content that appeals to the target audience. Secondly, knowledge of SEO would help in enhancing your skillsets and diversify your portfolio to get better job opportunities in the writing domain.

Learning the fundamentals of SEO is a must for writers today. It comes in handy if you want to start your own blog or website. Most writing jobs today require you to know the basics of SEO. Some concepts to know are Off-page SEO, On-Page SEO, Alt Text, keyword density, proper use of images, internal and external links, use of subheadings and headings, and meta description.

17. Time Management Skills

Time Management might be an overused set of words but has tremendous benefits. It helps in the smooth flow of work without jarring breaks that hinder creativity. Proper time management skills help writers to be well organized and know their priorities. It also helps with the more efficient handling of deadlines and meetings. The writing process is complex with time dedicated to research, writing multiple drafts, formatting, editing, and proofreading. You have to streamline the entire process to maximize your productivity and ensure that no time is wasted.

Therefore one has to be efficient in managing time to do all of this. A writer deals with more than one project at a time and sometimes works with multiple clients with diverse demands. The best solution would be to chart out a plan the previous day. A planner can do wonders for a writer.

18. Communication Skills

Communication skills are an important quality for a writer. The entire crux of writing is to convey a particular idea successfully to different people of interest. As a writer, you have to communicate with clients if you are a freelancer or with your management if you are an employee in an organization.

Writers have to formulate a lot of business emails to coordinate with the management and clients consistently. Successful communication only happens when your writing is aligned with the goals and objectives of the business organization. And that is possible only through effective communication. That’s why a writer when starting their journey should focus on developing their communication skills for a rewarding career in the world of writing.

19. Understanding Social Media

Technology advancement and expansion have only given rise to a consolidated system with integrated content strategy gaining importance. It enables you to maximize your reach to your target readers. Hence, writers are today encouraged to understand the different social media channels and their unique characteristics comprehensively to be able to tailor content according to the nature of that social media channel.

Social media is an extremely important tool that can help writers get recognition and maximize their reach. The variety of people on social media channels also ensures that you boost your audience base. It also propels the creation of a personal brand for a writer which can help in innumerable ways starting from selling your ebook to getting traffic for your websites to selling physical books. You should be at home with the unique attributes of these social media channels. Put in the effort to tailor content specifically for the channels and you will see remarkably quick results.

20. Staying Updated With News of the Content Writing Industry

The content industry is brimming with potential, is dynamic, and prone to changes that are meant to give the target readers more relevant and interesting content. Any form of media requires writers to be able to deliver their messages successfully to that target audience. The content and information industry today caters to a massive audience. Since the possibilities are huge a writer has to consistently read up about this information and contact industry and make sure that they are updated with the latest happenings in the sector to leverage the benefits.

21. Creativity

Last, but definitely not least, creativity is a prerequisite to becoming a good writer. You need a generous doze of good imaginative skills to turn your ideas into appealing content. Merely writing down your novel ideas is not going to help you resonate with your target audience. Good writers can turn even the most mundane of things into something incredibly exciting and appealing. That’s why you have to continuously upgrade yourself and find newer ways of presenting your ideas with an appealing narrative.

And finally! Here is a quick conversation with Digital Marketing Consultant and Content Writer Mr. Vaibhav Kakkar before we wrap up.

1. What made you think about starting IIM SKILLS?

A whole lot of research revealed that people all over the globe were looking for high-grade professional courses that would help them add to their basic skillsets to showcase to their potential employers. And some of the top in-demand courses were in the domain of writing and marketing. I thought, why not provide students and professionals with a platform that offered a flexible learning approach with an industry-validated curriculum? With industry experts with a keen understanding of the subjects we designed well-researched and curated programs in content and technical writing, digital marketing, SEO, as well as a diverse range of finance training programs.

2. What are some of the advantages you provide to the students enrolling in these courses?

We aim to provide well-rounded learning with the latest curriculum and knowledge of tools, applications, and best practices. IIM skills will always prioritize the welfare of the students first. To enhance their experience of experiential learning, we have free access to our learning management system forever.

This learning management system has all recorded class sessions as well as learning materials and updated information in the content. If a student ever faces any difficulty IIM SKILLS has a 24/7 help desk that is dedicated to solving doubts and queries as speedily as possible. We also have doubt resolution sessions with mentors and an immersive learning pedagogy that has students communicate with their mentors live during class.

3. So what is next in store for students and professionals from IIM SKILLS?

After a very successful launch of several professional, industry-specific courses, we have decided to launch finance courses that will help finance students and professionals upskill and add more skills to their resumes. With this thought in mind, we have introduced GST Course, Financial Modelling Course, and Business Accounting and Taxation Course. And there is a lot more in the pipeline. With that assurance, he signs off.

Now that you have the qualities of a writer at your fingertips, start your journey on a positive note, don’t dither, and enjoy the process…

Happy Learning folks!

20 Best Romance Novels to Read in 2025 [Expanded and Updated]

Posted on April 30, 2025August 3, 2025 by Bhavik Sarkhedi

Updated/Edited on 28th June, 2024: This is one of the most-read blogs on my website. Thank you so much for showing so much love to this post. I feel grateful (Joining Hands Indian Style). I am an independent verified SEO writer, best-selling author, reliable ghostwriter and personal branding expert who helps entrepreneurs and startups nurture their online/digital presence. Guaranteed results in SERP (Search Engine Results Page). Lead Generator via LinkedIn. See my portfolio here and follow me on socials: www.linktr.ee/sarkhedibhavik Thank you. Because of your love to my reading, I have been featured in The New York Times, Forbes, Entrepreneur, Huffingtonpost and my work got a humble place in The Quint, Times of India, DNA. Keep reading informational blogs. Keep sharing. Reach out to me for any feedbacks and suggestions on content writing, personal branding and digital marketing 🙂 🙂 I am all ears. Also, I do 1:1 consultation if you are interested

Last updated: April 23, 2025

___________________________________________________________________________________________________________

Overview

Romance is an idea that blows the mind and the exotic feelings which just go beyond to another world. These feelings can either be expressed verbally or through the artistic art of penning them down so that it directly goes into the mind of the readers. Novels are an intriguing way to express one’s thoughts. Just as a dancer requires dancing skills and a singer the art of balancing taal similarly a writer possesses the art of engaging the minds of the audience with a sword which is his pen and paper.

A good writer always focuses on how can a reader think in the exact way he does then only he would be able to keep the reader in the same state as he as a writer. Writing which is considered expulsive enough to drag the reader always ensures upholding the best position in the market.

Many genres come up that most of the audience likes but what they love the most is romantic novels. So just holding a glass of wine in your comfy blanket and enjoying the art or a novel written by a famous writer is a prejudice for me at least. And I hope that is for you too!!

An idea of Romance

Whether you drool over the paranormal romance that proves you don’t need flesh and blood to get a sexy, historical romance that transports you back to the fluttering hearts of yore, rom-com that combine hilarious misadventures with the steamy stuff, or sexy stories that are too spicy for public transportation, all can give you the greatest level of comfort.

See, every romance flutters the mind of the readers whether it be romance within a horror story too, it is just about going with the flow and getting into the depth of what the romance will shape you as a reader. How will you feel and what your review would depend on how a writer will write further because all he wants is to make the audience or the readers enjoy his piece of writing.

A writer who adds flavor to his writing by adding his personal experience with a hypothetical person is always showered love by the audience because they feel connected to the story and feels more like reading it and pleading it not have a nasty end but with an end which most of the readers like.

The very greatest romance novels may mimic the intimate and personal yet massive and life-changing feeling of falling in love. A good love story contains drama, intrigue, jokes, and, if you’re lucky, a little heat.

It is not always about how the story starts or how it ends. The drama which goes on between the protagonists is also a queer demand of the readers. A reader always feels that there must be never-ending romance but with some spice of drama and emotions which will make the novel or the process of writing a best-selling piece of writing.

Variety of Novels

There are tons of romance novels to pick from, in numerous sub-categories and a variety of romance book tropes, given the billion-dollar size of the romance book market and the daily release of new titles. From one and only famous novel Pride and Prejudice to The notebook and then to Fifty shades of Grey all are the best novels I have ever read. The solace and the satisfaction of reading these pieces of writing are just extravagant.

What I believe is that someone who has a love interest and believes in the storylines and enjoys the demeanor the author takes into these below novels will surely blow your mind. Down there is a list of the 20 best novels that can not only make you believe in love but also transfer you to that world where you want it to be a reality. And I hope you will read at least 5-6 novels from what I will mention below and will like them.

1. The Notebook by Nicholas Sparks

The Notebook is a modern love story that takes place just before and after World War II. Despite Allie’s family and the socioeconomic conditions of the time, they spent a beautiful summer together with Noah when even they were sure that they won’t be able to live together. After they are made to part ways, Noah makes an effort to stay in touch with Allie, but his letters go unanswered. Finally, in one more letter, Noah declares his unending and eternal love. In order to find a job and to get away from the ghost of Allie, Noah moves up north. Eventually, he enlists in the military. He goes home to refurbish an old farmhouse after serving his country. 14 years after their previous encounter, Allie decides to see Noah again after reading a newspaper story about his project. But at that time she had two men in her life and now she was in a tough spot as to whom to choose to live a life with and to whom she purely loves.

2. It Ends with Us by Colleen Hoover

Lily, the heroine of It Ends with Us, is a recent college graduate and fresh transplant to a new city. That’s when Lily first meets Ryle, the man she would later fall in love with. When Lily’s first love, Atlas, unexpectedly reappears, he threatens to derail her budding romance with Ryle. In my opinion, It Ends with Us merits the highest possible rating. This book deserved five stars since it didn’t make the same mistakes that so many other romance novels do. You’ll smile, laugh, and cry while reading It Ends with Us because the author makes you feel everything Lily does. Readers gave this book an average rating of 5 stars because of the complexity of the plot and the depth of the characters. The story explores the gray area in between, proving that there are varying degrees of ambiguity in real life. How stable their connection is and how they maintain their equilibrium is the story’s central question.

3. Partners in Crime by Alisha Rai

In the rom-com novel ‘Partners in Crime’, lying to your partner is examined, as is what happens when your falsehoods fall apart. Amira Patel has bad luck with men, extremely hateful. She is unsure which it is, but she is certain that it was not what she had planned for the day to be abandoned in a five-star restaurant and forced to foot the exorbitant tab. She makes the decision to drive to Nevada to handle some paperwork for her aunt’s estate rather than having it sent to her in California when she receives a call asking her to handle it. Because of the brief vacation, perhaps dealing with something lot more upsetting will help her forget splitting from a man she didn’t love. Love doesn’t go well for Naveen Desai. He has met two ideal women, and each time they dated him for just long enough for him to begin thinking about marriage before they broke it off. Partners in Crime is pretty much the epitome of what a romantic comedy should be: a joyful, occasionally foolish, occasionally humorous tale with a lovely, touching romance at its core. I really liked it, and I believe readers searching for a light, charming contemporary will too.

4. The Unproposed guy by Bhavik Sarkhedi

It is a superfluous novel with a lot of drama and comedy with a little bit of romance in it. The beginning of the book is Kevin’s wedding day. Along with his parents, sister Tina, and older brother Zubin, he is surrounded by numerous people. The main character of the book drifts in and out of his recollections as it moves along for one reason or another. It’s a novel with lots of sweeps and flashbacks. When examined closely, it becomes clear that Kevin was a good child. The main issue, though, is that he is an outcast everywhere. He didn’t choose the traditional route like his brother Zubin and sister Tina had. Why Kevin didn’t get proposed to is the main topic of the book. He met together with a lot of girls; some of them exhibited friendship, while others used him to make their partner envious. But what question remained was that, was Kevin uninterested in girls or were the girls least interested in him.

5. A Lady for a Duke by Alexis Hall

In A Lady For A Duke, Viola Carroll is a character who, after everyone assumed she had perished at Waterloo, was finally permitted to live her actual life. Now that she has returned home, her sister-in-law persuades her to see the Duke of Gracewood, her former best friend. He’s a wreck as a result of the loss, and Viola wants to help him get back to himself. It’s challenging, though, and as they fall in love with each other, Viola and Gracewood will both discover new ways to love themselves. This novel made me feel a lot of emotions. Certain parts of it are funny, while others are unquestionably nice. But in general, it concentrated on a lot of weighty issues. The romance was always bubbling away in the distance. The primary thing I took away from this book was how it made me feel, even if there is some smut and it’s not very detailed. I wanted to cry and hug the characters because of it. I want them to understand that they are normal and that they would have a lot more support if they lived in the present. However, they aren’t. I’m overjoyed that they were able to find happiness. The ending was ideal and provided for them in every way.

6. First love by Jessica Corbyn

A young man who plays baseball has a friend named Jill, and he is so drawn to her sexually that he can’t bear her standing in front of him without kissing and touching her inappropriately. Ashley, an old buddy he later ran into, offered him a ride home. Eventually, she developed feelings for him, and they engaged in intense sex that was more risky and sophisticated than Jill’s. He refuses to give up on Jill when Ashley asks him to do so after discovering his relationship. He couldn’t get enough of the sex he had with Ashley. Jill eventually learned that he was lying and decided to stop. He spent the next few weeks sulking over the relationship lost. His friends later encourage him to cheer up and get back to fit again.

7. Vision in White by Nora Roberts

First, of four books depicting the best friends who own the full-service wedding event company Vows, Vision in White introduces readers to the proprietors of that company. Parker received a mansion with a ballroom as an inheritance, and along with cake decorator Lauren, florist Emma, and photographer Mackenzie, the four of them have built a venue for weddings in Connecticut. Carter and Mackenzie’s romance is featured in Vision. This is a straightforward modern romance with no mention of stalkers or serial murders. The primary focus is on Carter and Mackenzie’s growing attraction, which is made more difficult by Mackenzie’s aversion to commitment. Mackenzie had a rough upbringing. Mackenzie’s mother is an emotional vampire who continuously uses guilt to get her daughter to support whatever vice her mother has.

8. Bared to You by Sylvia Day

“Bared to You” is a book from Sylvia Day’s The Crossfire book series. The narrative follows recent college grad Eva Tramell as she settles into her new life in New York City and begins her new career as a junior account manager’s assistant at an advertising agency. Eva runs a trial run of the commute to her office on the day before she starts her new job. Eva encounters the most attractive man she has ever seen while in the lobby of The Crossfire building, where her office is located. This is only the first of many interactions she will have with Gideon Cross, the wealthy playboy, she learns. The relationship between Eva and Gideon is undeniably irresistible. The two agree to enjoy a sexual relationship without any restrictions when they first decide to get together. But as they spend more time together, they both grow to love one another more and more. The underlying problem is Gideon and Eva’s secrets Both of them experienced sexual abuse as kids. The partnership goes through many ups and downs as a result of their battling their problems. In addition to the sexual abuse, problems with friends, roommates, and ex-lovers returning to the scene can lead to jealousy, fights, and eventually reconciliations. But in the end, Gideon and Eva understand that as long as they have one another, they can get through anything.

9. Pride and Prejudice by Jane Austen

One of Jane Austen’s best-known books is Pride and Prejudice. But in the year 1813, around three separate volumes of the literature were produced under false names. This book has become a literary classic. This novel, which is taught at many universities as a component of English literature and has excellent characters and sharp wit, is unquestionably a masterpiece by the author. “Bared to You” is a book from Sylvia Day’s The Crossfire book series. The narrative follows recent college grad Eva Tramell as she settles into her new life in New York City and begins her new career as a junior account manager’s assistant at an advertising agency. Eva runs a trial run of the commute to her office on the day before she starts her new job. Eva encounters the most attractive man she has ever seen while in the lobby of The Crossfire building, where her office is located. This is only the first of many interactions she will have with Gideon Cross, the wealthy playboy, she learns.

10. Call me by your name by Andre Aciman

The story of Call Me by Your Name revolves around an impromptu and passionate love affair between a young man and a summer guest at his parents’ cliffside mansion on the Italian Riviera. To mask their surprise at the intensity of their attraction, they both play it cool at first. In the following restless summer weeks, however, as they test the tense ground between them, unyielding undercurrents of obsession and fear, curiosity and need, intensify their passion. What comes out of their hearts is a romance that only lasts around six weeks but changes them both forever. Because the intimacy they experience on the Riviera and that hot night in Rome is the one thing they fear they may never discover again.

The psychological ploys associated with attraction are conveyed expertly in André Aciman’s blunt, unsentimental, and devastating elegy to human affection. Call Me by Your Name is frank, unflinching, and ultimately unforgettable.

11. Seven days in June by Tia Williams

The most excellent romantic book I’ve read in a while is “Seven Days in June.” Tia has described Eva and her preteen daughter Audre so vividly and realistically. I genuinely laughed out loud at some of the precocious things Audre said. As the story goes on, we discover more about Eva and Shane’s childhood traumas and how much the things that happened to them still influence them today; they each have challenges to face and self-doubts to go beyond. Although the main relationship in this story is between Eva and Shane, other mothers and daughters are also discussed in this book, in addition to Eva and Audre. Eva must come to terms with some unpleasant truths.

12. Jane Eyre by Charlotte Bronte

In the novel Jane Eyre, a mistreated woman battles to become independent in a rigid Victorian society. She has to make her way in a society where a woman’s success in the world is based on her chances of getting married after starting from nothing. A sizable ladder and platform construction built of wood and metal serves as the stage for the play’s action, creating a lively and inventive environment. She has dedicated her book to William Thackeray, a Victorian satirist and the creator of Vanity Fair, who she believes accomplishes this excellently. She lauds Thackeray for being a “social regenerator” who creates literature to fix the broken social structure.

13. Before I do by Sophie Cousens

The first scene of Before I Do begins with a bride walking barefoot out of a church and the sound of approaching sirens. Something seems to have gone horribly wrong. With the aid of family and friends, Audrey and Josh have been organizing their wedding. Nevertheless, unfavorable signs start to appear, starting with a dead bat nearly landing on Josh’s grandmother Parker during the wedding rehearsal. A flower garland nearly strangles the pair during the rehearsal dinner, and Audrey begins to break out in hives. The cherry on top is when Fred, a character from Audrey’s past, attends Josh’s sister’s wedding the night before the nuptials. Although the book started off a little slowly for me, it picked up steam in the middle and I found myself unable to put it down. I did find the humor to be really amusing, especially the wedding mishaps, and I kept wondering what else could possibly go wrong. I adore it when a book makes me chuckle, and this one did it numerous times. The story has a lot of complexity, and I’m always game for a novel that combines humor with substance. I endorse this with reservations.

14. Virgin River by Robyn Carr

The Virgin River book series by Robyn Carr began in 2007 with the release of Virgin River, and it is still going strong with the release of the series’ most recent volume in 2020 and the announcement of a new anthology in 2022. Before the Netflix TV series’s premiere, romance readers started to become fans of the Virgin River book series, and that popularity is still going strong today. Virgin River was really listed as one of HarperCollins’ 200 Iconic Books from the previous 200 years. Twenty-one volumes and five more anthologies make up the current Virgin River book series. Each book in the series is a contemporary romance novel with a unique, stand-alone plot and fresh, distinctive main characters.

15. Shanna by Kathleen E. Woodiwiss

One of Kathleen E. Woodiwiss’ most recognizable and well-liked romances is one of her all-time bestsellers on the New York Times bestseller list. In secrecy, a deal is made behind the ominous walls of Newgate Prison. A handsome convicted thief agrees to marry a stunning heiress in exchange for one night of unmatched pleasure, saving her from an upcoming and despised arranged marriage. A sacred commitment is violated, however, in the waning echoes of false wedding vows, as a sensual free spirit takes flight to a beautiful Caribbean paradise, leaving the stranger she married to face the gallows unfulfilled. The tumultuous, enticing Shanna is now permanently entwined with Ruark Beauchamp’s destiny. He’ll be set free. and he’ll track her down.

16. Devil in Winter by Lisa Kleypas

Bestseller As with the rake, At the beginning of Kleypas’ latest novel, Sebastian, Lord St. Vincent, makes a pact with Evangeline Jenner, the stammering daughter of a sick club owner, to prevent her uncle from marrying her off to a cousin, killing her, and stealing her father’s money. Evangeline gives Sebastian her inheritance in exchange for his marriage and help in seeing her dying father. They go off to Scotland and get hitched there. Though they first distrust each other, they eventually form a fragile link; nonetheless, Sebastian is worried about his intense reaction to the realization. After Evie’s father dies, Sebastian takes an value in the club, and while he and Evie are renovating it, Evie challenges him to three months of celibacy before she will sleep with him again. Even though Evie’s life is threatened by an enemy they have yet to identify, the apprehensive newlyweds must contend with their rising passion and irritation. The fast-paced action and titillating plot twists and trysts will appeal to Kleypas fans.

17. A tale of two souls by Anand Kumar

Anand Kumar is an engineer turned author who surprised the world with their best-selling novel. Up until I ran into her again, I assumed it was all over. To forget her was hurting me, but I couldn’t help but keep falling in love. I caught her grinning and content with him. I waited for her to offer me that one grin while the tears in my eyes begged for release. There are times in life when you have a million reasons to fall in love and only one reason to break up. I had to wait three years to rediscover my soul since I had stepped on it. But what transpired in those three years to her? Does she still adore me? Your heart will continue to fall in love with this passionate love story.

18. You are the best wife- Ajay K. Pandey

This book by Ajay K. Pandey is his first, and that is obvious from the outset. The story is sincere and written passionately despite the author’s plain writing style and occasional struggle with sentence structure. The author Ajay Pandey’s real life and his adored late wife Bhavna served as the inspiration for the narrative. The narrative begins at IERTS, the engineering school where Ajay and Bhavna first met. The narrative details Ajay’s introduction to Bhavna and the lovely progression of their relationship from being complete strangers to friends to lovers. In doing so, the novel also humorously examines how they manage to endure their engineering life. The narrative then shifts to their struggles with cultural hostility to intercaste love marriage. Finally, the book discusses the difficulties of marriage before revealing a tragedy that has been hidden.

19. When Dimple met Rishi- Sandhya Menon

The young adult love story When Dimple Met Rishi (2017) by Indian-American author Sandhya Menon is centered on the developing romance between two Indian-American teenagers when they attend a tech summer camp. It received a lot of appreciation for portraying second-generation teens’ responses to their blended cultures in a realistic and unique way. According to Sandhya Menon in an interview with Bustle, the major reason she wanted to write the book was so that “brown teens could see themselves falling in love, making mistakes, experimenting with art, and being happy.” She contends that the lack of favorable media portrayals of Indian Americans is detrimental to young people’s self-image. Menon adds something fresh to the young adult genre and South Asian representation in general by crafting a cheerful romance in which the protagonists’ Indian origin is a major theme without standing in the way of their happiness or satisfaction.

20. The girl who knows too much by Vikrant Khanna

Does unconditional love have the power to resurrect the dead? As a result of her grief over her mother’s death, Akshara now spends a lot of time by herself in the local park. A young man named Harry approaches her one day as she is crying uncontrollably. They become close, and Harry shares a story with her about a young woman who has an incredible encounter with her deceased spouse, which helps her deal with her loss. The story gives Akshara hope that she will be reunited with her mom, who passed away, someday. Harry, however, isn’t who he says he is, and she realizes this very fast. His novel’s characters are similarly ambiguous and surreal. What is he trying to hide, exactly? Exactly why is that, then? Can we believe anything he’s saying? Akshara must face a reality that will cause her to question not only Harry but perhaps her own sanity in this tense romantic mystery.

Conclusion

Choosing one out of several books in the market is somewhat of a difficult task so I made that easy for you with a list of around 20 books. All the books hold great value and goodwill in the market. With reviews on one side, you can be at an ease to choose what to go ahead with and read. Lastly, go give yourself a chance to revive your thought process because books are a weapon which can sway up to the path of success teaching us with a with a lot of solutions to handle our lives.