Bhavik's website logo
Discovery Call

Category: Content Writing

The Evolution of Content Marketing in 2024

Posted on by Bhavik Sarkhedi

Have you thought about where, when, and how content marketing started?

You might have heard about content marketing for so long, and you also know that it has the power to change your online business and take it to the next level. Well, nothing in this world is meaningless, and the same is content marketing. Content has been created, developed, and improved over the years.

The first example of content marketing was set by John Deere back in 1895; this means that the content strategy is already 126 years old. These were the time when computers and digital marketing didn’t exist like it does today.

In every business or marketing, you will find a recession; in content marketing, the recession took place in the 1990s, it suddenly started disappearing into the shadow of the market. But it again rose almost after 20 years, i.e., in 2010 and today it is known as “king” of market.

If you look back, then the content has changed tremendously. It has changed from journals to radio shops, comic books, zing, and now blogs. Content has always changed the way of marketing, and further, there will be a new change.

Here you will understand that how did content play an essential role in the business in past and the future of content marketing:

The 1895 – The father of Content Marketing John Deere

John Deere is a well-known farming equipment company and established in 1837. The goal of the company was that many people do invest in John Deere. But, How? So they began to publish journals for farmers about how technology will help them. And the publication got hit. A company gave them a reason to invest and information about the equipment’s/instruments they offered.

The 1990s – The Michelin Stars:

So you might have heard about Michelin stars of restaurants. Did you ever think about how they became stars or why they are called Michelin stars? It is nothing but all about content.

It is the story of two brothers. In the 1990s, France had around 3000 cars. Andre Michelin, a French industrialist, and his brother Edouard thought to create more demand for cars and car tires. So they created a guide for maintaining a vehicle, repairing and replacing tires, etc. In the direction, they also added where to find hotels and stay during travel. They published this guide for free and distributed among citizens. And the guide became very popular because of the detailed information in it.

The 2000s – Content Marketing found its Growth:

In the early 2000s, Microsoft started writing their corporate blogs that were a big deal in those days. An unbelievable amount came out for the content marketing in the company, i.e., $20 billion. Yes! Before 20 years, Microsoft did content marketing in billions.

After such colossal marketing, the term content marketing has also been used in Ohio and some parts of America. Since then, it grew bigger and bigger and used by the world as a business marketing strategy.

The 2010s – The Social Media: 

Though the social network was founded in the early 2000s, it didn’t come across billions of people until the next decade. According to The Guardian, around 600 million monthly users were there in 2010, and after just two years, that figure got doubled.

No one can deny that social media platform is the most powerful platform in content marketing. If you share something right or meaningful, it will reach to billions of people. If the content is not related to your post, you will lose content marketing in the shuffle.

With the help of social media, content marketing is safe, and the future of content marketing is used as a targeting power for businesses.

Wrapping up:

As a business person, if you don’t have any content marketing strategy, then I recommend you to think about it and create the same.

“Change is the law of life.” The same thing applies to the content marketing. If you want to take away from understanding the past and the future of content marketing, it’s that ‘Don’t get comfortable with the trend.’

Nothing is permanent here; every day, you will get new trends and challenges, and it will be best if you accept those changes.

Always create high-quality content for your audience, which will still get something out of it.

 

You may also like to read this Post:-

What makes content the king?

How content writing has evolved over time?

How to write the best sop for MBA [Augmented]

Posted on by Bhavik Sarkhedi

If you have never written a Statement of Purpose yourself, it can seem very intimidating. But it is really not as difficult as it seems. Today, we will discuss how you can write a compelling Statement of Purpose (SoP) for an MBA application. An MBA application is a little different from other applications, so if you are a student aspiring to apply to an MBA institution, here are the things you need to know. Even if you have already written your draft, you can use this article as a checklist, to make sure that you did not miss out on anything. So, let us now talk about how you can write your perfect statement of purpose for an MBA application.

Be precise and clear

When you are writing a statement of purpose, it can be any type of SOP, it is always a good idea to be precise and clear. Do not write more than what is asked of you. A lot of times, there is a word limit on SOPs, even if there is not a word limit, your SOP should not be too lengthy. Do not talk too much about your personal life. Although, if your personality and past experiences are relevant to and complement getting an MBA, it is a good idea to mention them. Your SOP should reflect your personal touch in your essay, about who you are and whom you want to become. An MBA scholar is expected to be very crisp regarding his skills of writing and expression. Therefore, the SOP for and MBA scholar should not face any shortcomings in expression.

Meet all the qualifications and requirements

You should mention how you are qualified to study the program, how you meet all the requirements, and will prove to be a good fit for the program. You can mention where you have studied previously and if you were a good student. If the college knows that you are a good student and will prove to be an asset to the college, it increases the odds of your application getting approved. It is a two-way process, you want a good college, and the college wants good students. The motive is to highlight the qualifications and requirements that are directly linked to the course so that the candidate receives prior preference. Ahead of that, there is also the link with the course and previous educational endeavors, and it becomes necessary to establish a bond between the two. Thus professional help is necessary.

Why that college and program?

Make sure you do your research properly. You need to demonstrate why you chose that particular college and program and what you wish to obtain from it. Talk about how it complements what you wish to do in your life, and how it helps you excel in your career. Make a convincing argument and be realistic and genuine. You do not have to brag at any point in your SOP. Be authentic and genuine and do not pretend to be something or someone that you are not. It is advisable to pick up your favorite modules from the curriculum and explain why it is the most liked. This shows that the candidate is genuinely interested in the course and how he or she can relate to the same through their work.

How well can you write?

Now, this is something that is evaluated everywhere, and that is the case with your statement of purpose as well. When the examiner is analyzing your application, the way your SOP is written and how it is presented makes a huge difference. If you do it right, it makes the examiner feel confident about your personality and it makes a strong first impression.

The little things make the most difference, things like having a good narrative, no typos, grammar mistakes, or capitalization errors can make your draft look professional and appealing. You want to do everything professionally. MBA applicants usually have a few years’ worth of work experience already, so you want to show the college authorities that you can handle responsibilities well and can work professionally if needed. It gives them more confidence in you.

When we talk about your writing capability, we do not mean that you need to be Shakespeare, the point is, that your draft should not have any mistakes, and should be simple and clear. So, it does not confuse the examiners, when they are evaluating it. And the points that they are looking for should be mentioned very clearly, so they do not feel that the information is incomplete.

Your motivation behind it

Everyone wants a driven and passionate person working for or with them. If you can demonstrate how passionate you are about pursuing the program and how you are sure that this is what you truly believe you should be doing, you can make a very good impression on the authorities. These are the things that make you stand out from the rest of the crowd. Ambition, focus, and determination can take you anywhere you want to go.

Be clear about where you want to go and how you plan to achieve your goals and how getting an MBA will help you with it. Talk about your immediate goals, as well as your long term aspirations. And, one very important thing that does not get talked about enough. Every MBA program is different, so even if you are applying to more than one MBA program, make sure you never use the same SOP everywhere. Write an SOP specific to the program you are applying for and do your research before you set out to do it. If you are applying to three different programs, make sure that you write three different SOPs.

Follow rules

I know being unique is important to stand out, but you should never disobey the authorities to do so. Always function within the rules. Bottom line is, never go against the guidelines given by the college.

Explain any backlogs or gaps in your SOP

If there are any backlogs or an unexplained gap in your resume, explain it properly and be honest about it. Everyone has failures and hardships, and you should be upfront about these things. The college is going to notice any unexplained gap, and it can give the impression that you are hiding something or avoiding a topic. So, it is always a good idea to just admit to your failures, and truthfully explain, if there is a gap in your education. Given a proper definition of the same, the assessment will be completed considering your ability to own up to your mistakes and rectify them accordingly. This trait pays very well in character determination of a candidate.

Talk about your specific game plan

Do not just assume that you will decide your exact career path as you go forward. No one is going to hand it down to you. Show the authorities that you have done your research, that you have some dreams or goals, and you have made a step by step career plan, that you are going to follow. If the college understands what your goals are, it can help you achieve them faster. Do not be too vague when it comes to your goals. Be specific, and talk about your immediate goals as well, along with your long term goals.

What if you can not write?

Let us be real, not every one of us is a good writer. And everyone does not feel confident in their writing. Writing is a skill that anyone can develop and refine upon, but sometimes, there is not enough time to do everything on your own. Sometimes, the opportunity is at your door, and you just have to take it. So, in a situation like that, never say no to outside help.

You can use all the help you can get. Be it your parents, spouse, friends, teachers, anyone. If you think someone can help you improve on your draft, go seek help. Most people will be more than willing to help you if you approach them humbly.

 And if you want to take a notch higher, you can even get some professional help. There are many content writing services out there, and we live in the age of technology, where everything is accessible from the comfort of our homes. Do your research on the matter, and find a reputed and trusted content writing agency to help you with your writing.

I personally like to work with Write Right. It is a very good content writing service, based in India. You can throw pretty much any kind of work at them. But they specialize in SOPs, for this particular reason, I would like to recommend them if you are seeking some professional help.

Write Right has two subsidiaries which go by the names Estroytellers and Taletel. This content writing service is really premium and affordable at the same time. There are many content writing services out there, but they are not accessible to everyone. Some of them are really good too, but they are often very expensive to afford. Write Right is the perfect combination of the two, where the services are not too expensive and the quality of work is not compromised.

If you can write your SOP yourself, that is the best case scenario. But if you choose to not do it yourself, I think you should give Write Right a chance to serve you. And believe me, you would not be disappointed.

Thank you so much for sitting through it and reading the entire article, if you have any closing remarks, you can mention them in the comment section below. I hope the read was worth your time. If you have any questions, you can state them down below as well. We always look forward to hearing from you, and we hope you get into the colleges of your choice.

Thank you, and have a nice day.

 

You may also like to read this Post:-

How to write a top-notch SOP for MBA and PhD?

3 SOP Writing Services in India for MBA, PhD and MS

Top 5 Affordable Resume Writing Services in India [Fact-Checked]

Posted on by Bhavik Sarkhedi

Your resume is the key to enter any company, big or small, old or new. Just as your real first impression has a significant impact on the public in the corporate and formal world, your resume does the same job. Having a crisp and robust resume can pave the way for great opportunities in the employment arena. The Human Resources of any company is always going through a time crunch, and if your resume says less and shows more, you get a step closer to the job that very instant. So if you are looking forward to a plethora of employment opportunities, then make no mistake and show no laziness while creating your resume.

Here is the list of TOP 5 Resume Writing Services in India that tells how your resume can make or break your placement opportunity –

Taletel

https://taletel.com/

To get the job, you essentially need to lay all your cards on the table in the professional domain. These cards can be your comprehensive resume and cover letter. A strong and carefully written resume that elaborates on all your experiences and intentions is your key to the pandora box. With Taletel as your Resume Writing companion, you can be assured about the final product’s quality and timely delivery. The team of writers at Taletel takes the extra mile of effort to build a resume from scratch or even revamping your old one. The writers at Taletel, are always very serious and dedicated to their work and while taking up the job of writing the resume, they take extra care as it shall be the virtual corporate identity of the person.

They are the magicians that know the art of words, and if you are seeking to work in an organization where the resume counts as essential, then don’t miss your golden chance. Reach out today and pave the way for endless opportunities in the professional domain through an impactful resume created with Taletel. You can be assured that with their services, you will be able to create a resume of your liking at a very affordable rate. They can make a resume that reflects your real personality in the perfect manner possible. The words used, the phrases, sub headings, color contrasts, fonts, bullets, everything plays and important role in the age of technology. Well Tatetel has you covered.

Estorytellers

https://estorytellers.com/

Young graduates or any serious individual goes through the constant struggle of resume optimization. It’s like those times when you struggle to put words that describe yourself on paper. A professional resume consists of a lot of aspects that, when overlooked, can even make you miss the employment or job opportunity. Estorytellers bring to the table years of experience when it comes to professional resume writing. They have been in the market for a long time and deeply understand what it takes to create stunning resumes. With tons of happy clients, they are undoubtedly the experts of their art. Besides, the Estorytellers have a team of Top Resume Writers in India.

Estorytellers, the agency has established their domination over the market with a success rate that surpasses any other. There are various ways to define their work ethic but mostly, in case of resumes, they are absolute professionals. They maintain the deadlines work culture but more importantly, the team is very experienced. While editing or building resumes, experience matters the most and that is what gives them an edge.

This company is known for its top reviews and reasonable pricing. They also believe in complete customer satisfaction and genuinely believe in providing value to every client. So if you seek help to create a poignant CV, then without further delay, reach out to the team of Estorytellers and get the job of your dreams through a great resume

Write Right

https://write-right.in/

Ever came across a company that puts in hard work to make their clients feel content and happy?

Writing a resume that enumerates an individual’s strengths, talents, intent, and appreciation is not an easy job to do, but certainly, it’s not impossible too. Write Right is a content writing company that can help you make stimulating and impressive resumes for your job application. Any serious and focused professional knows what crucial role a resume can play in helping him or her get the job. And if you’re any such individual who seeks help in writing a resume of their choice, then Write Right can be the perfect place for your needs.

From research, designing, curation to the final product, with their resume writing services, you can be assured about good quality content that is created keeping in mind your professional needs. Write Right has a plethora of content creation related services to offer and have been reviewed as one of the Top 5 Professional Resume Writing Services In INDIA.

Content Whale

https://content-whale.com/

Your resume in the corporate world is just as real as you in the real world. So if your resume is short of any simple detail, it’s like missing the chance to create a great impact on your new boss. Only a few professionals understand what a powerful resume does and how a professional CV can impress the employer, thereby generating an instant call to action. Content Whale provides comprehensive and end to end resume writing services for experienced professionals and freshers of all domains and industries. They put in extra effort to understand your profile, interest, and aspiration and then exquisitely weave these ideas into gripping words for your resume. The terminology and phrases are given due importance in this agency. The team is always researching about the necessary requirements and upgrades to the industry. Therefore, there will always be the necessary engagement factor that will be helpful to draft the resumes. They can well captivate the employers through various methods and that shall ascertain the role for you.

If you feel that a powerful resume is what you are looking for, then Content Whale is the right entity to approach.

Bhavik Sarkhedi & co.

https://bhaviksarkhedi.com/

Since the evolution of industries, one thing that always holds the employer’s attention in the first go is your resume. The more crisp and to the point your resume is, the higher the chance you will be selected to the next level of the application process. 

Writing a stunning resume is often a painstaking task that requires professional expertise and experience. If you want to optimize their old resume or create an excellent one right from scratch, then Bhavik Sarkhedi & co can be of great help to you. Besides being thorough professionals in writing resumes, they have multiple other content creation services to offer to their clients.

Bhavik Sarkhedi & co. pays great attention to little details from the font to the color choice so that the resume stands out and is informative at the same time.

These five services are top-notch in writing constructive and professional resumes. They will go the extra mile for their client satisfaction, so if you are looking to create an extraordinary and distinguished resume, you must consider one of these services today.

 

You may also like to read this Post:-

3 Professional and Affordable Resume Writing Services Online

Top 3 Resume Writing Services in India

6 best digital marketing companies in Ahmedabad in 2024

Posted on by Bhavik Sarkhedi

There is a high demand for good digital marketers these days and many enthusiasts out there are becoming qualified content writers. Even though the number is extremely high, it might not always be easy to find the right digital marketing professional who can fit all your requirements. The bar high is set high in the industry and there is a great demand for good quality content. If you are looking for good content and digital marketing firms, particularly in Ahmedabad, we have curated a list just for you.

Estorytellers

A good content writing or content marketing company will help you in putting your product or service on the map and Estroytellers do just the same. If you are looking for premium quality content services like Blog Writing, Web Content Writing, and others, Estorytellers will do an amazing job for you. This company is a branch of the parent company Write Right and is quartered in Gujarat, Ahmedabad. Estorytellers comprises of amazing professionals who are capable of producing extraordinary content, that is both powerful and convincing. The primary job of good content is to engage the target audience and ease them into becoming potential customers. Quality of the content is given utmost priority and is made the focal point rather than just the quantity. Estorytellers comprises a team of more than 50 content experts who are highly experienced across numerous niches. With over five years of experience, Estroytellers has gained expertise in various aspects of website content writing, which is their specialty service. The expert SEO writers will put your website on the first page of popular search engines and can also aid in boosting your business by driving more traffic to your site. They are well-known for their exceptional content strategies that produce actual results. The types of scenarios they create, associating with the context of every business, show better results when it comes to boosting audience engagement.

Write Right

Write Right is one of the most popular content writing firms in Ahmedabad and is located in the city of Gujarat. This company has a reputation for being the best in content writing and in producing persuasive and highly-relevant content for websites. Most importantly, Write Right is a completely client-centric company and they make producing persuasive business-boosting content their priority. There is a  distinctive difference between the content that is created for a full-blown and established firm and a  startup at its beginning stage. Over the years, they have mastered various types of producing content like writing blogs, creating content for websites, social media posts, and others. The prominence and fame this company holds stand as testimonies for the type of work they do and the said work’s quality. The in-house team specializes in a great variety of content and they are known for delivering the work on time. Wright Right is particularly known for understanding client requirements precisely and delivering exactly what is required. Besides the typical niches mentioned above, they also provide services such as writing SOPs, Resumes, and other academically and professionally relevant content. If you are looking for writers who can produce “on-point” content and align precisely with the requirements, then you must get in touch with Write Right for sure.

Digital Marketing requires a niche knowledge and each digital marketing agency thrives on the same. In the case of a Write Right, they have unfathomable experience of the market and each brand that engages with them are bound to succeed. They perform extensive research on their client’s market and target the perspective that links the product or service back to the consumer. Framing a content that revolves around those needs and analysis, the content turns to be very relatable.

Smart fish

Smart fish is one of the top-tier digital marketing firms in the whole of  India. Located in Gujarat, Ahmedabad, they have some of the best strategies to pull off any digital marketing task perfectly. They offer a wide array of digital marketing services including Search Engine Optimization, PPC and Google Ads Management, Social Media Marketing, and so on. Their expert team is capable of serving almost all client requirements when it comes to digital marketing. Besides their digital marketing services, they also offer a great deal of branding services including corporate film production, Graphic designing, Package designing, Branding, and Advertising. Smart fish provides its clients with carefully curated content that is both engaging and relevant. They also have hand-picked team members who are experts in different aspects of the services provided and add great value to the work done. This makes their work more prominent and exclusive, making them one of the most sought-after companies out there. Having a clientele of over 500 happy clients, Smart fish is making its way to the top in customer satisfaction and quality. Building corporate identities and making constructive changes in the dynamics of businesses have been their specialty and they are continuing to become better at it.

Corpteaser

Headquartered in Gujarat, Ahmedabad, and with branches in the prime cities of Pune, Mumbai, and Delhi, Corpteaser is a house-hold name when it comes to digital marketing. They are well-known for producing content that satisfies the prospects of the customer and aids them in developing their business across the globe. With over eight years of solid experience in the field, Corpteaser has the ability and knack for understanding client requirements precisely and transforming them into the most perfect output one can expect. Having more than 5000 successful campaigns, clients from over 60 countries, and more than 5000 clients, the numbers associated with this company says it all.  They offer a wide array of services ranging from Video Production, Advertising, Digital Marketing, Branding, and Designing. There is a lot of trust and dignity associated with Corpteaser among their clientele because of the plethora of accomplishments they have made. When it comes to digital marketing, they do it all, right from web & app development, PPC marketing, Social media marketing, Email marketing, and so on. With their content and services, they have enriched numerous businesses and have elevated their online presence. Be it a B2B or a B2C firm, the experts at Corpteaser can make the required analysis and will help you in marketing the right way. They also provide a state-of-art video production service that includes Motion Graphics, Whiteboard Animation, Mobile App videos, Stock Motion videos, Software Demo videos, 2D and 3D animations, and so on. On the whole, Corpteaser is the one-stop solution for all of your digital marketing concerns.

Eight Petals

Clichéd brand solutions are out of the game and businesses are seeking customized and specific marketing solutions. The best part of associating with Eight petals is that they follow a multi-media based approach to create an interesting flair. They look into the target demographic and adopt various marketing techniques that can cater to the specific needs of your business growth. They firmly believe that “uniqueness” is the primary factor affecting the reach of a brand and they strive to eliminate all sorts of clichéd elements from any brand. With the experience of producing They offer a wide range of services across different niches including Brand Management, Digital Marketing, Communication & Design, Exhibition & Space Design, Architecture & Interior Design, Event Management, Film & Photography, and Website development. They make every customer project a challenge that they set before them and get the work done with brilliance and precision. One of their best approaches is to carefully analyze market perception before laying a plan out for taking any project forward. “Designing” is primarily their area of interest and expertise and they have an artistic and creative viewpoint for all of their marketing strategies making them stand out. They have a knack for adding color and light to even the most dull context and market the same efficiently.

Taletel

Taletel is again, a well-reputed content marketing firm in Ahmedabad with expertise in producing engaging content. They offer a plethora of services from writing blogs, producing creative content, Ebooks, scripts, etc. Their SOP, Resume, and Business proposal writing services are sought after by numerous students and professionals from across the country.   They have a knack for considering the buyer’s persona to produce engaging website content. This approach has elevated the business levels of their clients and has made Taletel a trusted content marketing entity as a whole. The young, enthusiastic and experienced team of writers is capable of penning down exemplary content, irrespective of the niche and difficulty levels. The content they produce is known to be unique and appealing with a great deal of precision. There is no room for bluff and plagiarised content when it comes to Taletel. Their academic content has a great reputation and their SOPs and resumes have helped numerous students and professionals climb ladders in academic and professional forums. Taletel has mastered a plethora of niches over its business years and its strategies are always in line with metrics. They never leave any stone unturned before providing a content solution, which has led to their success.  As their brand name rightly suggests, they are all about ‘telling tales’ and telling them right. Serving quality content has always been their primary goal and they do an amazing job at it. Effective content has the ability to be the tool to reach wherever you want in the terms of marketing a business or representing an individual and Taletel has successfully managed to serve this purpose in the best way possible.

Taletel, branching from Write Right focuses on the objective of quality and relatable content. Building on the methods of Write Right, the content and marketing strategies at Taletel are well informed from years of market analysis. Their methods are proven and tested. Thus, while they engage with a client, they make sure that they are well informed and discuss the project beforehand. There is very little scope for error at Taletel as the agency allots the clients to respective teams and that then works on each project. This leads to a descriptive and catchy class of content and that is the crux of marketing.

You may also like to read this Post:-

Top 4 Creative Content Marketing Agencies in Ahmedabad

Top 5 Digital Marketing Agencies in Ahmedabad

Why is Content Marketing as important as Digital Marketing in today’s trends? [2024]

Posted on by Bhavik Sarkhedi

It is no news that marketing plays an extremely indispensable role in the growth and sustaining of any business, despite the genre. Most people lean towards ‘making sales’ as the way for a successful business. This might not be the case all the time. The content that forms the foundation for building your business is as important as any other marketing strategy, or sometimes, even more important. Before you dive into the analysis of which strategies to adopt for growing your business, it is essential that you understand what these strategies are all about.

Content Marketing and Digital Marketing

Content Marketing works on driving sales and stimulating customer interest by means of different ‘content components’ such as blog posts, photos, videos, etc. Focusing on engaging prospective customers can be of great help when it comes to improving sales and content marketing creates more brand awareness than any other marketing strategy out there. More customer acquisition and longer retention can be the best way to keep a product or service relevant in the market. The type of content you associate your company with can aid in building trust and retaining lasting customer relationships. Creating quality content and engaging with customers in your blog forums will help you up the path of becoming a trusted expert. This way, your target market will get more inclined to your product or service.

On the other side, Digital marketing services make use of strategies like PPC, SEO, or social media advertisements to capture conversion and to drive customers to the business’ website. Content marketing focuses mainly on engagement whereas digital marketing is focused on sales.

Incorporating elements of content marketing

If you opt for making content marketing your primary sales-driving strategy, the best way to start is with blogs. Blogging regularly can be more than helpful in building trust and it will do so only if you present well-curated content of prime quality that will engage readers in the right way. Efficient blogging can help your website climb ladders in the search results which in turn will divert the traffic to your page. The best way to manage the process of blogging is to create a defined schedule and stick to it religiously. This schedule must incorporate the frequency of blogs for a month, potential topics that are relevant, and even images that would be appropriate for the presented content. Planning all these factors ahead will allow you the time to curate your blogs and publish them on time.

Creating blog topics can be challenging especially if you are a blogging novice. Blog about what your business does best, show customers your back story, or discuss new trends in your market. Come up with an engaging title to reel in your audience and then use excellent content to hold their attention. Speaking of your audience, It’s crucial to know who they are and what they want out of a blog.

Content marketing via blogs must aim at facilitating your audience with the right information that is factually correct and impressive at the same time. After you publish the content, it is also important to keep track of the analytics to understand how people are viewing the same. Customer feedback must be considered and it is essential to deliver what is expected by your targeted demographic.

Today’s Trend

The impact of COVID-19 on the world and how companies function has called for reassessing marketing strategies as a whole. This has positively impacted content marketing as there is more opportunity for presented content in the area of marketing planning. Digital marketing might do the job of driving the traffic to your site, but the content you present is what makes them stay. While every company is looking to sort an integrated marketing technique out for the post-COVID world, the importance of content marketing is becoming more evident. 

In most cases, companies find it hard to align the overall digital marketing efforts across different aspects such as products, regions, and other functional areas. Some companies even go through a phase of frustration because of the lack of a cohesive strategy for digital marketing. Besides, building an integrated digital marketing strategy and involving different teams of a company with the said strategy can be challenging but has the potential to revolutionize everything. 

There is no denying the fact that marketing strategies as a whole, along with content marketing are evolving and this process is pertinent for optimizing different layers of any company’s system. Most of the content generation strategy has its focal point on customized content and its interactions. This stands true for both B2B and B2C companies. Hence, a strategic content approach that is cohesive and promises to add value will serve as the best marketing tool for any business.

 

You may also like to read this Post:-

Why content Writing is important in today’s era?

The Evolution of Content Marketing