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Author: Bhavik Sarkhedi

Bhavik Sarkhedi is the founder of Ohh My Brand, co-founder of Blushush Agency. His work has been featured in esteemed publications such as as The New York Times, Forbes, HuffPost, and Entrepreneur. He is the best-selling author of 'The Unproposed Guy'. Bhavik Sarkhedi is an accomplished and verified personal branding expert, award winning digital marketer, independent SEO writer, published author of 12 books, and storyteller known for his prolific contributions across various domains.

7 Steps To Start Your First Content-Marketing Campaign in 2026

Posted on by Bhavik Sarkhedi

Creating your first content marketing campaign means planning your strategy and understanding what types of content you would like to utilize — audio, visual, and written. Defining what it is that you want your content marketing strategy to accomplish or what are your business general goals and objectives will help you keep the right focus while creating content.

To identify and establish goals for your content marketing strategy, you need to consider what you are trying to achieve through your content creation.

In this post, we will go deeper on what a content strategy is, why your company needs a content marketing plan, and the steps you will need to take in creating one. From building a framework for your content marketing plan to adding tools for better content management, setting up your strategy does not have to be difficult, as long as you take the steps outlined and research the resources.

Meeting the needs and goals of your business is possible with a carefully designed marketing strategy for your content. The more intensively you study and segment your target audience and use their needs and segment specifications as a foundation for your content marketing strategy, the more successful your content marketing efforts will be. Knowing who your audience is, what they want, and where they spend their time will help you target your Content Marketing strategy based on their precise needs.

For instance, consider who you would like reading your content, and consider where those audience members are most likely to be. First, analyze the audience you want to reach through your content, then think about all the factors related to your audience. Once you define your goals, establish a target audience, identify keywords, and have completed an audit, it is time to define the content types you will produce.

Before starting working on any content, you must identify your goals and focus on building content in ways that increase your chances of meeting these benchmarks. You can also structure your content strategy around concrete goals: increasing the number of likes you get on Facebook or growing your email list. Measure your business goals and align your content to those goals to build a strategy that provides you with far more than views and traffic.

Creating a content strategy that effectively reaches your target audience will ensure your content has longevity, builds an organic audience, and, more importantly, helps sustain your business goals. Suppose you strive to understand your audience, the intentions of our audience, and create content that serves that subject matter the best way possible. In that case, you are ultimately serving your ultimate business goals. Understanding your audience’s overall demographics and needs will help you create a marketing campaign that is relevant, valuable, and memorable. A strong understanding of your audience or customers is essential for creating the most relevant and engaging content.

To understand your target buyers, you must define your target market and align your content with the questions asked. Content Strategy the marketing plan needs to outline what content needs to be delivered to target groups through channels. Then, look to chart out the bigger picture, creating a content plan and strategy for the long-term.

Write down your main points, and develop an appropriate strategy for using your research, insights, and thoughts throughout the content. You have to execute the carefully thought digital marketing strategy and drive out highly targeted content using the creative content marketing ideas you have created. Now, it is time to run your marketing campaigns across your chosen channels, using the messaging approaches you defined using the content you created. Content Marketing is a tactical extension of your Content Strategy, focused on producing, measuring, and deploying content to a clearly defined audience to achieve the desired result, such as visitor conversions.

Simply put, your digital content strategy is about planning, creating, managing, and deploying promotive, marketable content into the digital sphere. The benefits of using content in your marketing strategy involve:

  • engaging new prospects and
  • keeping your existing customers,
  • converting leads,
  • improving SEO, and
  • increasing the authority of your brand –

These are just some of the many reasons content marketing is such a crucial tool for so many businesses worldwide. Whether you are just getting started with content marketing or have been using the same approach for some time, it never hurts to overhaul your content strategy plan: make sure that it is relevant, innovative, and engaging to your prospects and customers, regardless of the time and method in
which they plan to purchase.

Anyway, folks, as you are building out your digital marketing strategy, be sure to review previous efforts and where you stand in the marketplace, and establish realistic marketing goals.

Always have your overall marketing and business goals in mind, and ensure that everything you do, from concepts to deployment, keeps these goals in mind.

While user preferences may change quickly, the basic principles stay the same: If you produce interesting, valuable, informative, fun, credible, and adequately targeted content, you will reach your content marketing goals. Following these guidelines will produce highly relevant content, which leads to successful online marketing.

In this article, I will walk through how to design and execute an ideal content marketing strategy in seven steps that take you from setting goals to measuring your content marketing success.

1. Get a briefer.

Your first job is to get a briefer on what content marketing involves. Yes, as you’re reading this, you probably grasp the basic concept, but you need to dig deeper into the details. Familiarize yourself with the beginning, middle, and end of a piece of content’s life, how you measure your results and your ROI, and the process you’ll use.

Also, get a high-level perspective on the strategy before mastering those details — you’ll be glad you did.

2. Research your competitors.

Before typing, take a moment to research your competitors. Analyze businesses in your niche, to understand their approach to content marketing. Which articles seem to be getting maximum reads? How often do they publish? Whom do they publish for?

Even if you are looking at competitors, avoid using the same strategies employed by them. However, you can take their learnings and use them to device your own campaign.

3. Draw up an editorial calendar.

After giving the competition some thought and analyzing your ideas, Time to create an editing schedule. Do not stress over this not being perfect. Time to create an editing schedule. Do not stress over this not being perfect.– Later, you can always change your mind. Use an internet template if formatting is a problem for you.

Start categorizing your content, and create some title placeholders for future articles. (including what type of content each piece would be, like a blog post, video content, or infographic). Set publication dates.

4. Set goals and keep them.

You may begin setting goals for your calender once you have an editorial calendar in place. How often do you want to publish? Have an estimate of how many impressions are you aiming for? Where do you envision yourself in a year?

As a marketer what growth do you want to see? Again, these goals need not be perfect; you can adjust them later, but you need to set a vision for yourself.

5. Treat your first posts as experiments.

Now it’s time to do the work. It will probably be difficult for you to write your first few articles, but don’t allow that deter you from doing so. Once the draft write up is finished, you need to revise and edit your work using the best possible tools to bring clarity and remove fluff. Treat these articles as an experiment, observing how people react to your work and taking notes about what you could do better.

Keep an open mind and don’t be shocked if some of your original ideas don’t pan out as you had hoped. Do not let any kind of confirmations or rejection affect you or bias you.

6. Publish, syndicate, and follow up.

It won’t be long before you are done with the basics and understand the true potential of marketing content. At this stage you should up your marketing campaign game. Use your learnings to publish new posts that appeal to your target audience in terms of demographics, and measure each one’s performance.

After publishing, promote and syndicate the posts on your social media channels (both as a brand and as an individual). Read your comments section and engage with everyone who has commented or shared some insights. Though the process may seem intimidating initially, you’ll get the swing of it in a matter of weeks. Going forward these engagements will help you tweak your campaigns to deliver results.

7. Never stop improving.

The last but not the final task is never stop improving. Experienced content marketers do better than inexperienced ones because they’ve had more time to learn new things. If you commit to constantly learning and improving, you’ll make better content and see better results — with no upper limit to your potential.

It is crucial because the trends and norms of content marketing change frequently, so keep reading the news every day, experimenting with new techniques, and striving to improve your abilities in general.

As you can see, nothing stops you from launching a content-marketing campaign or building the skills necessary to enter the business. Of course, it takes time and discipline, but anyone with dedication and a good path forward can get there.

Content Writing Services: How They’ve Evolved and What to Expect [Enhanced]

Posted on by Bhavik Sarkhedi

Content writing services have been around since the internet began in the early 1990s. Still, their role has changed dramatically in the past few years. Content marketing has become more critical than ever, with many companies focusing their resources on this one marketing technique alone. It’s not hard to see why so many businesses invest in content writing services. They can speak directly to their target audience and effectively reach out to potential customers without spending money on traditional advertising campaigns.

If you don’t know much about content writing services, likely, you don’t have any business of your own, or you are new to the marketing world and haven’t heard about them. Still, you may wonder what these services entail and how they can benefit your business. If you fall into this category, you are definitely in the right place!

Content Writing Services: How They’ve Evolved and What to Expect

Today content writing services are an indispensable part of business marketing and communications. Therefore it is not surprising that more businesses are looking to outsource content development to freelancers or take it up in-house. But how did content writing services evolve over the years, and what can you expect from them now? Here’s a look at the evolution of content writing services and tips on finding one that’s right for your needs.

What are content writing services?

Content writing services are businesses that produce content for clients. For example, some services specialize in press releases or blogs, while others may take on long-term ghostwriting assignments. A few content writing services combine all three, depending on a client’s specific needs. These companies have adapted their business models to changing market conditions. Still, they continue to stay relevant by adding new services and providing those at competitive prices and high quality.

What are the pros and cons of content writing services?: There are several benefits to using content writing services. One is that it allows you to hire writers who know what they’re doing without having to train themselves. Some writers work in-house, while others work remotely, so you can hire someone who doesn’t live near you (or your competitors) if you prefer.

Evolution of online content writing business

The content writing business has evolved with time. It all started with content writers selling their services on freelance websites like oDesk, Elance etc. The next step was when they directly competed with writers working in-house for companies. It is when online content writing businesses came into existence. In-house writers compete against outside ones by creating long pages that no one would read or by having many authors work on a single page. It ultimately meant that customers were getting poor quality content at an enormous cost to business owners. Content writing started as an outsourcing business and became successful because of the rich cultural insights that web-savvy writers brought in. Numerous online content writing service providers specialize in specific niches and have dedicated teams of writers specializing in them.

Kinds of content readers want

Readers, like everyone else, want simple answers to their questions. And they’re not getting them. The internet is awash with data and content. Some of it is a value add, but most of it is irrelevant as it does not address the problem. Your reader wants short, easy-to-read articles that answer their question or solve a problem. You should be able to figure out what kind of content readers seek by researching how people use Google search queries to find information about your topic. If you can figure out what kinds of questions people have about your topic (or specific problems you could solve for them), then you know what kind of content you need to produce.

Content types are typically categorized by type of content, structure, business function, or the targeted industry.

  • Structural content types include blogs and website articles
  • business functions need marketing collateral like white papers or infographics.
  • Industry-specific pieces include product manuals for retail businesses or health guides for pharmaceutical companies. These days, marketers have an arsenal of content types they can use to engage with their customers—and each one comes with its own rules on how it should be created. So, where do you start? Start by deciding what kind of content you want to create first. Do you want to write a book? Do you want to produce videos? Or maybe you just want a simple how-to guide that’s published online. Whatever your goal is, there’s no correct answer—but there is the best answer for your specific situation. After all, if your goals aren’t clear from the outset, it will be difficult for anyone else to help you achieve them.

The business model behind content writing services

Content writing services have grown into a $7 billion industry. The sheer amount of online information makes it impossible for most businesses to keep up with their content needs. Businesses need more than just blogs and social media posts. They also require compelling white papers, infographics, email newsletters, case studies, ebooks and more.

Suppose you’re working on a tight budget or don’t have much time to dedicate to your marketing strategy. In that case, content writing services are worth looking into. These professional writers can help you develop written materials (like web copy) without taking too much time away from your day-to-day responsibilities. What people want from content writing services: Today, customers want immediate results. They don’t want to wait weeks or months for answers—so if they see something they like on Facebook, they expect answers within minutes. When it comes to today’s consumers, there isn’t any room for delay when creating content marketing strategies for your brand. Your audience will be satisfied if you deliver high-quality articles right away!

Advantages/ Disadvantages of using these services

If your company is new, you may find that using a content writing service can help get your brand noticed quickly. You also may want to check out services that produce audio or video as part of their content writing services, which allow you to enhance your customer’s experience further. Of course, before choosing a specific service, you should ensure they have an online presence you can research. Some companies are solely SEO-based, while others focus on social media management. Make sure they can provide the services you need before hiring them. This section will give information about – how to choose/hire content writing services. You should keep some essential things in mind when deciding what kind of service works best for your business: Check out websites like Clutch, which offers reviews from customers and experts on various types of business services (including content writing). While looking at reviews from actual customers is helpful, it’s important to remember that there are people who post fake reviews for businesses all the time. Also, consider reading through professional reviews.

To start with, look up articles by industry-specific niche writers who know what they’re talking about;

If you do a little research, you might be able to learn why certain content writing services perform better than others.

When it comes down to choosing a service, personal recommendations can be more effective than any online review you read because it is from someone close to you who is using one of these services regularly.

Tips on finding the right service provider

Content marketing is a booming industry, so thousands of service providers are out there—but finding the right one for your business is crucial. Before you get started, ask yourself the following questions: Are you looking for a full-service content provider, or would you write the content in-house instead? How much are you willing to spend on writing services? Will you need ongoing support from the provider?

What I need to consider when selecting a company: Once you’ve answered these questions, you can start exploring different options.

How to use these services to drive more traffic

Everyone wants to drive more traffic, but how do you use these services? That all depends on your goals for using content writing services. If you’re trying to get more clicks through SEO, optimising for keywords is essential. If you want more subscribers to your email list, it’s helpful to use a call-to-action. For example, if you want more email subscribers from a particular post (or website), ask people to sign up at or near the end of an infographic or long-form text piece. Take advantage of these tools—they can help drive more traffic in different ways, depending on your goal. To find high-quality content writers: There are many places where you can find high-quality writers, whether working independently or as part of a team. When looking for freelance writers, some channels stand out above others. LinkedIn has become one of the most popular platforms for finding professional talent in recent years.

Conclusion

Content writing services have come a long way since they first began. There was a time writing was considered an art, a vocation undertaken by creative writers who loved to express themselves through words. But content writing today has evolved as a business activity or skill. The best content writers know that it requires skills with words and a solid understanding of how people think.

The Future of Content Marketing [Expanded]

Posted on by Bhavik Sarkhedi

Content marketing has been around since the early 2000s, but it wasn’t until recently that it truly began to flourish as we know it today.

Thanks to social media, content has become one of the most popular strategies businesses use to grow their audience.

They market their products and services to the audience in the most effective way possible. They provide them with something valuable to read or watch.

Content marketing basics

Strategically Content marketing is mainly focuses on creating content that is audience centric in terms of value add—compelling the customers to take action in the interest of the business. While you may hear marketers referring to content concerning print advertising or other traditional marketing activities like direct mail or trade shows, we’re talking about something different here. Our definition of content refers not just to written words but also images, videos, audio recordings and more. All of us agree that when it is concerned with content marketing, we cannot adopt a one size fits all approach. What works for one company will likely fail for another because so many variables are at play. The only way to know what will work best for your business is by testing out different types of content and measuring their impact on metrics that matter most (like sales).

Every business has its unique story – so why shouldn’t your website tell it?

Content marketing as a business strategy

Content marketing is a vital aspect of any business strategy that focuses on building a personal relationship with your audience and getting them to trust your brand. By focusing on quality content and high-quality visuals, you’ll establish a connection with your target customers through visual content such as infographics and case studies. You can get interested in your products or services by producing engaging content that helps educate users about a specific topic. It creates opportunities for you to guide potential customers toward becoming actual customers. You can also use storytelling in your marketing campaigns by creating an exciting narrative that evokes feelings and makes readers care about your product. Good stories evoke empathy, creating emotional connections between consumers and brands, making it more likely for consumers to respond positively to advertising from brands they like.

The importance of content marketing has become increasingly apparent in recent years as internet usage has grown significantly. According to Google, 72 per cent of adults worldwide go online every day, and nearly half have watched videos online recently (ComScore). These statistics make it evident that users are spending more time looking at websites and spending less time watching television commercials. Brands have begun shifting their strategies accordingly, now emphasising search engine optimization (SEO) tactics rather than traditional paid advertisements—as reflected by growing shares of digital ad revenue across all major industry sectors (Media Post). In today’s market, businesses need a stellar product and well-written copy.

Content marketing helps create brand awareness.

Another significant benefit of content marketing is that it helps create brand awareness. As companies give away high-quality information, they can stand out from their competitors and generate new leads. Studies show that 80% of B2B buyers consult at least one piece of content before making a purchase decision. The reason for this trend is simple—content marketing is effective. 82% say they feel positive about a brand after reading its content, while 85% feel more inclined to buy. For example, I could talk about how a great content marketing strategy helped increase my business website traffic by over 1 million visitors per month. I could also write about how you can use content marketing to attract thousands of new visitors daily without spending much money on advertising. And lastly, I could write an overview of why marketers are moving toward creating precious pieces of information instead of pushing sales messages to convince people they need what you have to offer.

Content marketing helps you gain traffic.

Content marketing is an absolute must if you want to get more traffic to your website. This relatively new marketing tactic allows you to help consumers by providing them with free and valuable information about your products or services. And in return, you gain traffic by ranking higher on search engines for these terms. The best part? You don’t have to sell anyone anything! Your potential customers come to you and ask for what they need. When done correctly, content marketing helps you rank high in search engine results—giving you a better chance of being found online. Plus, it can be just as effective as any other type of advertising when reaching large audiences that might not know about your business otherwise.

Content marketing helps you build trust.

Sometimes you want people to trust you—like when asking customers to spend money on your product. But, chances are, they’re not just going to charge you because you exist (if they did, sales would be easier). You need to build trust with content marketing. People guard up when it comes to brands; if they find content marketing too pushy or inauthentic, they’ll block it out completely—which means no profit for you. Many businesses use content marketing today: It helps them earn trust and establish themselves as a brand worth spending money on. So, don’t skip over these tactics!

Why do businesses need great content marketers?

Businesses need content marketers because content creates a fantastic customer experience, generates leads, and increases sales. Great content tells people about your products or services and offers solutions to their problems. A great piece of content can solve issues with your product or service, help customers feel understood, and solve their problems without forcing them to buy something they don’t need. Well-written content often acts as an educational resource on various topics.

Challenges in the field of content marketing

The field of content marketing has seen an impressive evolution over the past decade. The industry is expected to continue growing in the years to come and become a critical marketing channel for a large number of businesses all around the world. However, it will also face some of its biggest challenges in 2019, 2020 and beyond. – Competition between brands and companies. As more and more brands realize how powerful content marketing can be, competition between companies trying to get their hands on great quality content from professional writers will grow. Your business’s access to high-quality articles at reasonable prices might prove difficult. There is so much information available in the digital age that sometimes it’s hard to find new and exciting material to keep a site relevant. A well-executed content strategy will help.

How can we hire good content marketers?

Great content marketers need to be able to write well, create and curate visual content, understand user psychology and behaviour, know how search engine optimization works, understand different social networks, and have a knack for producing viral content. These skills aren’t easy to find in one person; some companies hire specialized teams to handle each aspect, while others rely on employees that can help with more than one function.

What does it take to become a great content marketer?: If you want to get into content marketing, start by reading up on best practices and how-to guides to get an idea of what you should learn. From there, read up on marketing strategy and research trends within your industry so you can position yourself as someone who knows what they’re talking about.

Why content marketing is the future of business

Creating high-quality content for your audience and social media is an investment in the future of your business. Not only will you benefit from direct sales and increased traffic, but you’ll also enhance brand awareness by building a positive reputation. By creating your audience’s trust, you can build relationships that are based on honest communication and mutual respect. The future of content marketing is more than just excellent writing skills—it’s about how businesses engage customers with valuable information that helps consumers make decisions about their lives and purchases. The future of content marketing is personalized, which takes advantage of personal data to help people find what they’re looking for with as little effort as possible.

Inconclusion

Having relevant new content posted regularly not only allows you to attract new followers by having new things to say but also gives existing audiences something new to read when they return to your site or social media accounts. With even basic SEO (search engine optimization) techniques, popular articles have a higher chance of getting traffic from search engines. Better yet, when people share articles across different platforms like Facebook and Twitter, those links are counted by search engines, making it easy for content to rank higher and drive more targeted visitors back to your website.

If you create high-quality posts and deliver them consistently, you’ll notice an increase in organic search engine results over time! And being easily found on Google is extremely important nowadays because 69% of users never go past page two!

“Anyone can write” says Vaibhav Kakkar CEO of IIM SKILLS

Posted on by Bhavik Sarkhedi

Have you always harbored the dream of becoming a writer but have been dissuaded by that niggling voice at the back of your head saying that writing is an innate trait not all can master? And you think to yourself “I don’t have it in me..”

Well, as writers, we all have been there at some point or the other. Whether it’s your self-doubt or imposter syndrome or absolute disappointment in your first drafts, we are beset with such issues more often than not. So does that mean we are not good enough to become a writer and make a flourishing career out of it?

Busting such myths is ace digital marketer and content consultant Mr. Vaibhav Kakkar, CEO of IIM SKILLS.

“The truth is anyone can become a writer and there is absolutely no prerequisite to starting a career as a writer!” He says.

Having started his career in the field of digital marketing and content when these two sectors were still in their nascent stages, Vaibhav went on to start his own website which gave information to the internet audience about various skill-based courses and training programs.

In 2015, he decided to launch his own company IIM SKILLS, which today can boast of being a leading ed-tech institute offering a plethora of job-oriented, skill enhancement programs including content writing, digital marketing, technical writing, and finance courses, and more.

So what can we do to become successful writers with a sustainable careers?

“We need to master a few select skills to become a writer. With continued learning and persistent practice, anyone can thrive in the world of writing..”

With that thought in mind, here we present to you the top qualities of a successful Content Writer…

1. Discipline

Discipline is the primary requirement to become a good writer as is in any other profession. One of the best ways to develop a habit of writing is to fix a certain time of the day dedicated to writing and writing only. You should take the utmost effort to ensure that you are writing at a specified time every day initially. It would help you cultivate the habit of writing. Once you develop a routine, you will notice that you are unable to go even for one day without practicing your skill. By writing at the same time every day for at least the initial months, you train your brain to make writing an ineluctable part of your life.

2. Strong Grasp of the Language You are Writing In

One of the traits of a writer is that they continuously evolve, learn, and develop their craft by having a strong grasp of the language they are writing in. Whether it is English or any regional language, you have to make sure that you understand the grammar, vocabulary, and the nitty-gritty of that language to connect with your target readers more efficiently.

3. Research

Research is a very important part of writing anything. In fact, it is one of the most important steps even before you start your journey of writing. Why should you have to research so rigorously before writing anything you may ask? Well, research is the first step to becoming a good writer.

You learn about your niche/topic/subject matter through research. You get an in-depth understanding of your topic and can back your writing with facts and figures only through thorough research. With research, you have absolute clarity on the matter you are writing about and can unhesitatingly answer the most complex of questions regarding your subject matter.

4. Meticulous

A meticulous approach to writing helps you to connect better with your target reader and do justice to their expectations of your writing abilities. Whether it’s your approach to the research, grammar, and vocabulary aspect, it gives you an edge over your competitors. It will help you every step of the writing process making your work more accurate and exhaustive.

5. Clarity of Thought

This might be considered a corollary of the 4th point. If you are meticulous in your approach to writing, then it will help you gain clarity of thought regarding the subject. This will be enriching both for you as a writer and for your readers who will get informative and appealing content to read. Bring detail-oriented and perusing what you write with sincerity can help you reach your goals faster than you can imagine.

It builds your reputation as a writer and your clients have unwavering trust in your capabilities.

6. Observant

You have to possess the quality of being observant if you want to become an astute writer. Some writers have the ability to connect with their audiences instantly while some flounder in that aspect. Have you ever wondered why?

A good writer tends to observe their surrounding diligently. This helps to glean more information, which, in turn, enables them to write more organically. Being observant helps them to analyze and understand situations and behaviors that propel better writing. Being observant helps the writer to imbue his writing with a more authentic and accurate depiction of the subject matter at hand.

7. Willing to Adapt To Changes

The writing industry is flexible and prone to changes. Most of your target readers will be present on the internet. Especially with the tremendous proliferation of digital channels and the internet, it has become essential to keep yourself abreast of what your target audience is looking for in the online domain. As a writer, you have to understand the pulse of your audience, and what they are interested in. You can surf different communication channels like Quora, Reddit, and social media channels to know what interests your readers.

8. Proficiency In Different Writing Styles

A writer has to be well-versed with the different styles of writing. With time we indeed develop our own style of writing but it is very important to be aware of these different styles to write impeccably and to have conviction in your talent as a writer. Some of the writing styles are as follows:

  • Descriptive
  • Persuasive
  • Narrative
  • Expository
  • Creative
  • Subjective
  • Objective
  • Review

9. Well-versed with The Internet

It has become imperative that content writers are comfortable with computers and conversant with the internet. This is the era of ebooks, websites, and blogs. This means that a writer has to be well equipped with the knowledge of websites, blogs, online publications, etc to grow in their professional lives and to undertake challenging writing endeavors.

10. Writing Original Content

Anything you write must have been explored before. But it’s the way you present it, the usage of words, and your unique ideas and perspective on that matter that makes content original. To become a writer one has to make efforts to write plagiarism-free content. Any information taken from another website or blog has to be cited and should be properly mentioned.

Search engines have become advanced enough to detect plagiarism. When crawling your blog or website, if they detect plagiarism, your site is penalized. As a result, your reputation as a writer takes a hit. So make sure to write original content and double-check by scanning your work through a plagiarism detector tool.

11. Giving due Importance to Headlines, Titles, and Subheadings

Headlines are a vital part of a write-up. How many times have you proceeded with reading an article because the headline made it too good to resist. And how many times have you avoided reading an article because the headline was insipid and uninspiring. It is one element in your write-up that reels the reader in. Once you have hooked the reader’s attention with your heading, you have accomplished a major task in your process of content strategy.

12. Innate Love For Reading

An innate love for reading is one of the most important qualities of becoming a great writer. Imbibing the qualities of good writing can only happen with consistent reading. If you are not interested in reading books, blogs, or publications, then you can say goodbye to your dreams of becoming a writer. Reading enriches your understanding of how to write and gives you thr required imaginative powers to create compelling content.

13. Picking a Profitable Niche

A good writer isn’t someone who just pics a random subject and starts writing on it. They put in hours of research and select a profitable niche that is in demand, one that people want to read about. This one is the first rule of embarking upon your journey of becoming a writer.

You cannot write something that people don’t have an interest in reading about. This will only make your efforts futile and will negatively impact your belief in yourself. Hence make sure that you do a rigorous research on what the most popular and profitable niches are that interest you and have a great demand in the market as well. Only when you analyze the niches properly, will you be able to choose one that is profitable, riveting, and interesting for you to write.

14. Knowledge of Writing Tools and Applications

Technology has advanced by leaps and bounds and today a writer needs to have proper knowledge of writing tools and applications that are available on the internet. This aids your writing and helps mitigate a lot of unenforced errors that occur while you are writing. Some writing tools to consider are the Hemingway app, Grammarly, and Quillbot. Research tools include Ubersuggest, Answer The Public, and channels like reddit, and Quora.

15. Proofreading And Editing

A writer should be an efficient proofreader and editor as well. Proofreading and Editing help to do away with anything ambiguous in our writing and helps us to analyze and review our work. Moreover, it helps us to develop a keen discernment of the nuances of writing which, in turn, helps us to understand what would work with the audience and what wouldn’t. Once you become adept at proofreading, your writing also improves considerably.

16. Working Knowledge of SEO

As reiterated multiple times, in this age of the internet, write-ups, articles, and editorials cater to people in the online domain. Knowledge of SEO enables you to create content that is going to appear on the first pages of a search engine like Google, Bing, and Yahoo.

Why is it important to know SEO?

First, SEO Ranking builds credibility for a writer. It is a testament to the writers’ ability to create content that appeals to the target audience. Secondly, knowledge of SEO would help in enhancing your skillsets and diversify your portfolio to get better job opportunities in the writing domain.

Learning the fundamentals of SEO is a must for writers today. It comes in handy if you want to start your own blog or website. Most writing jobs today require you to know the basics of SEO. Some concepts to know are Off-page SEO, On-Page SEO, Alt Text, keyword density, proper use of images, internal and external links, use of subheadings and headings, and meta description.

17. Time Management Skills

Time Management might be an overused set of words but has tremendous benefits. It helps in the smooth flow of work without jarring breaks that hinder creativity. Proper time management skills help writers to be well organized and know their priorities. It also helps with the more efficient handling of deadlines and meetings. The writing process is complex with time dedicated to research, writing multiple drafts, formatting, editing, and proofreading. You have to streamline the entire process to maximize your productivity and ensure that no time is wasted.

Therefore one has to be efficient in managing time to do all of this. A writer deals with more than one project at a time and sometimes works with multiple clients with diverse demands. The best solution would be to chart out a plan the previous day. A planner can do wonders for a writer.

18. Communication Skills

Communication skills are an important quality for a writer. The entire crux of writing is to convey a particular idea successfully to different people of interest. As a writer, you have to communicate with clients if you are a freelancer or with your management if you are an employee in an organization.

Writers have to formulate a lot of business emails to coordinate with the management and clients consistently. Successful communication only happens when your writing is aligned with the goals and objectives of the business organization. And that is possible only through effective communication. That’s why a writer when starting their journey should focus on developing their communication skills for a rewarding career in the world of writing.

19. Understanding Social Media

Technology advancement and expansion have only given rise to a consolidated system with integrated content strategy gaining importance. It enables you to maximize your reach to your target readers. Hence, writers are today encouraged to understand the different social media channels and their unique characteristics comprehensively to be able to tailor content according to the nature of that social media channel.

Social media is an extremely important tool that can help writers get recognition and maximize their reach. The variety of people on social media channels also ensures that you boost your audience base. It also propels the creation of a personal brand for a writer which can help in innumerable ways starting from selling your ebook to getting traffic for your websites to selling physical books. You should be at home with the unique attributes of these social media channels. Put in the effort to tailor content specifically for the channels and you will see remarkably quick results.

20. Staying Updated With News of the Content Writing Industry

The content industry is brimming with potential, is dynamic, and prone to changes that are meant to give the target readers more relevant and interesting content. Any form of media requires writers to be able to deliver their messages successfully to that target audience. The content and information industry today caters to a massive audience. Since the possibilities are huge a writer has to consistently read up about this information and contact industry and make sure that they are updated with the latest happenings in the sector to leverage the benefits.

21. Creativity

Last, but definitely not least, creativity is a prerequisite to becoming a good writer. You need a generous doze of good imaginative skills to turn your ideas into appealing content. Merely writing down your novel ideas is not going to help you resonate with your target audience. Good writers can turn even the most mundane of things into something incredibly exciting and appealing. That’s why you have to continuously upgrade yourself and find newer ways of presenting your ideas with an appealing narrative.

And finally! Here is a quick conversation with Digital Marketing Consultant and Content Writer Mr. Vaibhav Kakkar before we wrap up.

1. What made you think about starting IIM SKILLS?

A whole lot of research revealed that people all over the globe were looking for high-grade professional courses that would help them add to their basic skillsets to showcase to their potential employers. And some of the top in-demand courses were in the domain of writing and marketing. I thought, why not provide students and professionals with a platform that offered a flexible learning approach with an industry-validated curriculum? With industry experts with a keen understanding of the subjects we designed well-researched and curated programs in content and technical writing, digital marketing, SEO, as well as a diverse range of finance training programs.

2. What are some of the advantages you provide to the students enrolling in these courses?

We aim to provide well-rounded learning with the latest curriculum and knowledge of tools, applications, and best practices. IIM skills will always prioritize the welfare of the students first. To enhance their experience of experiential learning, we have free access to our learning management system forever.

This learning management system has all recorded class sessions as well as learning materials and updated information in the content. If a student ever faces any difficulty IIM SKILLS has a 24/7 help desk that is dedicated to solving doubts and queries as speedily as possible. We also have doubt resolution sessions with mentors and an immersive learning pedagogy that has students communicate with their mentors live during class.

3. So what is next in store for students and professionals from IIM SKILLS?

After a very successful launch of several professional, industry-specific courses, we have decided to launch finance courses that will help finance students and professionals upskill and add more skills to their resumes. With this thought in mind, we have introduced GST Course, Financial Modelling Course, and Business Accounting and Taxation Course. And there is a lot more in the pipeline. With that assurance, he signs off.

Now that you have the qualities of a writer at your fingertips, start your journey on a positive note, don’t dither, and enjoy the process…

Happy Learning folks!

How to become a Digital Marketing Consultant [Enhanced & Reliable]

Posted on by Bhavik Sarkhedi

Last updated: April 20, 2025

A great career is all we want, there are many options available too. One such great amazing option is digital marketing, spontaneous, full of surprises and new ideas every day. Not just a great innovative career but, also, provide a lot of money. There are many jobs or services under this huge umbrella of digital marketing like content manager, SEO or SEM specialist, email marketing, social media marketing, digital marketing consultant and many more. The most different from the above-mentioned is a Digital marketing consultant.

First of all, who is a digital marketing consultant?

A digital marketing consultant is an expert who will take care of the company’s digital needs and take responsibility for promoting and marketing the product of the company or the organization.

A digital marketing consultant is required and is necessary for an organization as the role of a digital marketing consultant is to create balance between market trends and the business by conducting various market research. Achieving the goal of maximum profit by strategies and planning. A digital marketer is an all-rounder, knowing all the strategies with expertise.

Seems interesting, but how to get into the world of digital marketing?
If you want to get into this field, make sure you have the required educational qualification, good work experience in all these fields, so once you become a digital marketing consultant, you will be able to manage the whole team of experts. Make sure you are an ace in the field of search engine optimization (SEO), paid advertising and marketing, social media marketing, content marketing, email marketing, conversation optimization, analytical and reporting and business management skills. I know this sounds like a lot of work, but to begin with that, a good well-rounded course of digital marketing. It will be worth it.

Imagine an expert who is required in the market by almost all the organisations or companies. To make their company look like a diamond in the space where all the companies are gems, organisations want and seek help from the digital marketing expert. You get the money you deserve according to the project’s time, like annual, for a monthly or hourly basis.

The need for a digital marketing consultant is real!
Now this is exactly why this career is an amazing opportunity for an individual to excel, experience and gain a lot of money. Many organisations hire another company to handle and get the digital marketing services. Plan and structure tactics benefiting the visibility of the organisation or the company in the online or digital world. To make the outside world aware of the organisation depended on the digital techniques or technologies of the organisation, to engage the people with the company’s presence. That is when a digital marketing consultant can come in the action.

Let’s take an example of CRED. CRED is an app used by many. It simply rewards the users when they pay their credit card bills on time. Isn’t it fascinating? With its super amazing policies, it attracts many customers. To provide the services in a more efficient manner with the help of a digital marketing agency to come up with humongous opportunities to serve the key services, they appointed Performics India to handle their digital marketing mandate.

Performics India is a leading digital marketing agency in India with a huge number of digital experts who will now take care of the digital marketing services of CRED.

Now, one can notice and understand the importance of a digital marketing service provider. It simply enhances how the company appears in front of the digital world, how aware and how much are aware people are about the organisation or company. The need for a digital marketing agency is high. Along with that, there are many such agencies trying to reach out to such organisations. Similarly, in this case CRED hired Performics India as the account was won post a multi-agency pitch.

A Cred spokesperson said, “Cred is a gated community of high-trust individuals, with a mission to celebrate and reward creditworthy individuals. With an aim to increase financial literacy and expand our members-only club, we partnered with Performics for their expertise in performance media, automation, insights, and real-time optimisation.”

Gurpreet Singh, vice president, Performics India, said, “We are delighted with the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics and media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.” (Source: campaign India)

How does it work to be a digital marketing consultant?

A digital marketing consultant works independent and many times has a team. So, if you are looking forward to become a digital marketing consultant, make sure you have a good team of experts from different fields: SEO expert. A developer, as a lot of work will be done via a website. PPC or pay-per-click expert, one with good knowledge of the market who can provide and implement good strategies. Writers, now as per requirement, you may have one or two writers, or a team of writers, writing great content for your website, social media platforms, e-mails, and many more.

To reduce the expenditure, outsource the written material from companies like Write Right. It is one of the best companies and ranked and recognized by Good firm and Clutch as best among the other content writing agencies, or keep a frequent contact with freelancers, keeping one or two professionals for further supervision. Social media expert, someone who can take care of all the activities to be taken into consideration when it comes to social media. Since, social media plays a vital role in promoting.

Make sure you have the necessary skills to excel in this field and manage the team of experts under your supervision in your agency. One needs to be an expert all-rounder. Skills like search engine optimization (SEO), paid advertising and marketing, social media marketing, content marketing, email marketing, conversation optimization, analytical and reporting and business management skills. These are the basic jobs that happen in the digital marketing agency, and that’s all. So, grab that book, grab the courses, make sure to gain a lot of experience because in the end, an expert means an exceptionally knowledgeable person, full of skills of a particular field.

Now, your niche.
Of course, you will be an expert after acquiring knowledge regarding every field of digital marketing service, but you still need to define your niche. Catering to a particular audience or target audience helps with a focused work. Of course, a digital marketing consultant will take care of the team and manage it, but one has to work in their area of preference. Will make it clear for you to define the target audience you want to focus on.

The main area of expertise will be attained from good experience in exploring and learning about different methods and then deciding the niche. This will be attained by continues zeal and practise.

Understand the significance of a strong network, you’ll need it.
You are qualified, you have a team, you’ve decided your niche. Now, make your circle or your network strong. You are going to be a part of a market where there are many opportunities for you and your agency, but only if you are visible. In simple words, there are many other digital marketing agencies in India alone in the race with you. So, make sure you connect with your known people you’ve worked with, it can bring you clients and make you more prominent. Reaching out to like a manager, co-workers, professors and others or if you are new, then providing your service and getting testimonial in return.

You are in the market with your team of experts, you are getting opportunities with the help of your strong network, but you have no quotation to provide. Now that can backfire, as it can lead to underpaying to your digital marketing agency, or different money or fees, you’ve asked from different companies to do a particular project can create a situation of disparity among the clients. This may lead to a serious negative image of your agency because everything will be out there on the market. So, what to do? Simple decide your fee, it’s easy, evaluate the service your agency will be providing, compare and ask the fee, as mentioned above, according to an hourly basis, monthly basis or annually basis depending on the project. When done right, the digital marketing world has a lot to offer,

Last but not the least, continue learning! You won’t regret it.
Do not stop learning and exploring. There are many things coming every day in the market with respect to the need for present time. Learn and be available with your teams of experts to provide the service. This will definitely help you grow more and more connections along with maintaining rabid customers.