3 Things You Should Emphasize in Your Real Estate Photos

Photography is paramount for real estate. It is especially important because a majority of people look through the photos first and then read the descriptions of the property they are considering, but only if they actually find that the photos are great. That is why your real estate photos need to be professional and of the highest quality possible, so that you can make sure they stand out in the listings, especially because the market is highly competitive and new competitors keep popping up around every corner.

You don’t get a second chance to make a first impression. This is especially true when it comes to real estate photography, which can really make or break every real estate transaction. Why is that exactly? Well, because real estate photos trigger emotions, so you need to make sure that you succeed in taking photos that will make potential buyers truly fall in love with the places. If you provide high-quality photos of a house, for instance, people will instantly imagine living there and they may not even continue with their house hunt, because that particular place will be exactly what they were looking for.

This is, of course, a picture-perfect scenario, but you can successfully help each and every one of your potential real estate buyers find the home of their dreams if you make sure your real estate photos are absolutely impeccable.

There are quite a lot of techniques that you need to learn and master in order to ensure that your every real estate photo is awesome, especially if you are a complete beginner. However, there are some things that you need to pay special attention to when it comes to emphasizing certain details in your photos, so take a look at everything that you need to emphasize to make your real estate photographs instantly sell every property.

1. Space

It goes without saying that real estate buyers consider the square footage when choosing their new home, but they also need to get a clear picture of how exactly the space is used. That is why you need to emphasize the dimensions, but you must be careful so as to not mislead people by providing them with the photos that are not at all authentic. You should try and make the space look roomy, but at the same time, you need to be truthful.

You can emphasize the space by using a wide-angle camera lens that will enable you to take wider shots that will give the space a sense of depth. You should place your camera really close to the entrance of a room, or completely close to a wall, so that you can show as much space as you possibly can. The key for emphasizing space is to shoot from a corner of the room that will enable you to show the longest side of that room. That way, potential buyers will know exactly how usable the space is. 

2. Natural Light

When it comes to lighting, particularly interior lighting, it is crucial that you make sure that there is enough natural light in every room you shoot. In order to make the interior look absolutely great, without shadows in some areas that don’t have a directional light, you should either use flash or add constant lights. They will help you make the rooms look completely bright and natural.

Constant lights are just like window lights and they are excellent for shooting the interior. When it comes to using flash, you need to make sure that you really master using direct on-camera flash, as that will help you emphasize interior lighting and make the rooms perfectly bright.

When it comes to exterior lighting, you need to make sure that you choose the best time of day for your shooting. The best time is to shoot a house early in the morning or later during the day, depending on which side the house is facing in regards to the sun. For instance, if the front of a house is facing east, the best time to shoot it is definitely after sunrise, because that is when its every feature will be ideally emphasized.

If you want to shoot a house at dusk, you should turn on all the interior and exterior lights, as that will help you create the perfect exposure and the house will look dramatic. The exposure of interior lights will perfectly balance with the sky’s exposure, and the ideal time for achieving that is right after sunset.

3. The Best Features in Each Room

What is the real selling point in the living room you are shooting? For instance, does it have a reading nook that really shows the room’s personality? Take a look around every room to find the best feature in it and focus on emphasizing that exact feature. It is precisely what will make potential buyers curious about the house. Emphasizing the house’s best features will make the buyers want to hang out there and enjoy their free time.

Bring your photographs to life by adding a pop of bright colorto the features that are the most important ones for selling the house. It will make everything more appealing to your buyers. For instance, you can highlight the colors of some flowers in a vase, or make the pillows in the living room and bedroom more vibrant by emphasizing their colors. If there is perhaps some colorful artwork, make it really pop in order to grab attention. If you’re shooting a backyard with lots of flowers, make sure you truly emphasize their colors as well.

These are the most important things you should emphasize in your real estate photography, but make sure you explore this world much deeper, so that you can improve your knowledge and master a number of essential techniques. Therefore, remember to always emphasize the space and the property’s best and strongest features, as well as learn everything you can about real estate photo editing services and photography lighting techniques, so that you can capture every property beautifully.