[Updated] Tips to receive High-Quality Leads from your Online Platform
The survival of a company – whether big or small, depends upon the online presence a lot. One must understand SEO so that one can increase the flow of traffic along with increasing awareness among people about the company. SEO experts are greatly in demand now. But if one does a bit of research and follows the right steps, your content will definitely get more footsteps and feedback. According to a survey done by HubSpot, a simple search query begins with the help of a single search for some keyword. Around 80 per cent of traffic in a website comes from such searches.
One must not hesitate to experiment if your aim is to stay on the top of the SEO charts. Moreover, Google is the most popular search engine in the world. Hence, make it a point to stay updated with the latest news in SEO updates. Research a bit on your own, and try different methods of SEO. You will realise with time that you can be your own SEO expert with experience.
It is helpful if you do an SEO audit for your online platform. It might help you discover the reasons as to why your website is deprived of the traffic that it deserves. Nowadays there are a number of professional services which provide you with SEO services, but if you have a bit of extra time on your hands, you can do your own research and be an SEO expert. This might help boost sales in the near future. An audit shows where your platform stands in the market, thereby letting you build strategies so as to boost both traffic and sales. It may also help retain the customer base with required modifications.
Try to understand the demands of the customers. For instance, Google is a company which deals mainly in data services. It is contrary to an advertising company. The Google team understands that, and strategizes accordingly. The features and tools they design have the sole aim of acquiring data from users so as to build a strong base for their Search Engine. Likewise, you need to focus on what the people expect from your company. Bring in innovations into the products and services needed by the customers. Content specific to such necessities will attract customers and lure them into trying out your products and services. Hence, customer feedback is of great essence for SEO.
Offer your customers something of value for free of cost. It contributes to trust building measures between the customer base and the company. If you indulge in mailing list advertising strategies, then providing some service free of cost appeals to customers more and more. Sometimes a simple gesture of discount coupons, or access to some special white paper helps in bringing in customers under your umbrella. Give visitors a reason to return to your online platform again and again. High-quality content is a must for achieving the same. Update the old content on your website from time to time. Keep customers informed about the new enhancements and new marketing models of your company. Leverage your online presence by upgrading your old posts. This would take your platform higher on search engine results.
